Academic literature on the topic 'Ruangguru'

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Journal articles on the topic "Ruangguru"

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Rahadian, Dian, Gina Rahayu, and Risma Rahma Oktavia. "Teknologi Pendidikan: Kajian Aplikasi Ruangguru Berdasarkan Prinsip dan Paradigma Interaksi Manusia dan Komputer." JURNAL PETIK 5, no. 1 (2019): 11–24. http://dx.doi.org/10.31980/jpetik.v5i1.489.

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Abstract - This Ruangguru application study aims to determine the relevance of applicationfunctions based on the principles and paradigms of Human and Computer Interaction (HCI). In thisstudy, the aspects evaluated included aspects of human, technology, usability, and ergonomics. Theinterest in studying the Ruangguru application is based on several sources stating that Ruangguruis believed to be "Best Education Platform". So from that, it was examined several aspects todetermine the extent of the relationship between the Ruangguru application and the HCI principle.After the study was conducted
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Syuryatman Desri, Mutiara Citra Sari, Sarah Faikhotul Fadilla, Widia Khairani, and Salima Shindi Sabila. "Analisis Strategis Public Relations Ruang Guru Dalam Upaya Membangun Branding Sebagai Platform Mitra Belajar Daring." EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 11, no. 2 (2024): 474–89. http://dx.doi.org/10.30640/ekonomika45.v11i2.2549.

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Ruangguru is a bold educational application based in Indonesia. Ruangguru provides a variety of educational services, including tutoring, online classes, learning materials, and various educational resources. descriptive research method with a case study approach. Ruangguru's public relations primarily relies on news media, especially digital news. In the evaluation stage, at the evaluation preparation level, Ruangguru Public Relations has made preparations before implementing the program. Ruangguru Public Relations has key performance indicators in the form of total coverage and total engagem
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Syamsurijal, Syamsurijal, and Fitriani B. "Blogger Partnership dengan Ruang Guru untuk Mengenalkan Manfaat Ikut Bimbingan Belajar." Jurnal Abdidas 3, no. 5 (2022): 785–91. http://dx.doi.org/10.31004/abdidas.v3i5.671.

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Masih banyaknya siswa yang belum lulus dalam tes UTBK masuk perguruan tinggi, serta sebagian siswa jenjang SD, SMP dan SMA masih ada yang mendapatkan nilai hasil belajar yang belum maksimal, menjadi indikasi tentang perlunya meningkatkan intensitas belajar. Salah satu opsi untuk belajar intensif guna mendapatkan hasil belajar maksimal ataupun agar bisa lulus di perguruan tinggi negeri impian adalah dengan ikut bimbingan belajar online Ruangguru. Ruanggguru merupakan salah satu bimbel online terbaik di indonesia, bahkan masuk sebagai bimbel terbaik di asia tenggara, jumlah pengguna bimbel onlin
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Suminar, Jenny Ratna, Ditha Prasanti, and Sarah Aisha. "“Master Teacher” Transformative Learning Strategy in Digital Media: “Ruangguru” in Indonesia." Journal of Digital Learning and Education 2, no. 2 (2022): 119–26. http://dx.doi.org/10.52562/jdle.v2i2.394.

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Ruangguru is a digital media learning application created by a startup that understands Generation Z. It provides teaching materials for elementary, junior high, and high school children that can be accessed via Android, iOS, and PC (Windows and macOS), as part of their daily use. This breakthrough was made to maintain school-aged children’s interest and motivation to learn, as Ruangguru carries the tagline: Belajar Jadi Luar Biasa (Learning Becomes Extraordinary) through facilities such as videos, practice exercises, private lessons, as well as tryouts. The novelty in this study lies in the c
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Onnasis, Jeany Priscila, and Nanang Suryadi. "Pengaruh Harga, Brand Image, Dan Iklan Televisi Terhadap Minat Membeli." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 4 (2024): 1005–16. https://doi.org/10.21776/jmppk.2024.03.4.15.

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This study aims to determine the influence of price, brand image, and television advertising on the intention to purchase online tutoring packages from Ruangguru among high school students in Malang City. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. The study used a sample of 140 respondents. The sampling method employed was non-probability sampling with purposive sampling technique. The data analysis included descriptive analysis, classical assumption tests, multiple linear regression analysis, and hypothesis
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Fattah, Raihan Abiyan, and Firman Kurniawan Sujono. "Social Presence of Ruangguru in Social Media during Covid-19 Pandemic." Jurnal The Messenger 12, no. 2 (2020): 180. http://dx.doi.org/10.26623/themessenger.v12i2.2276.

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<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagra
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Djulianto, Michael Vinsent, Ayouvi Poerna Wardhanie, and Candraningrat Candraningrat. "THE ROLE OF PERCEIVED USABILITY, SATISFACTION, AND CUSTOMER TRUST IN DESIGN AND DEVELOPING USER LOYALTY EDUTECH WEBSITE." Business and Finance Journal 7, no. 2 (2022): 183–94. http://dx.doi.org/10.33086/bfj.v7i2.3493.

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Indonesia has experienced developments in the world of education from year to year, and some of these developments directly impact the quality of education in Indonesia. The highest ranking edutech startup belongs to Ruangguru, followed by Neliti, Duniailkom, Eduka System, Wardya College, and other startups. This research aims to find out how perceived usability, Satisfaction, and customer trust play a role in developing user loyalty on the Ruangguru edutech startup website. The data collection method will be used to distribute surveys through questionnaires to 106 respondents consisting of Ru
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Aziz Reza Randisa and Yoga Andriyan. "ANALISIS PERAN MEDIA SOSIAL TWITTER RUANG GURU SEBAGAI ALTERNATIF SARANA PENDIDIKAN DI INDONESIA DALAM PERSPEKTIF PENGGUNA AKTIF TWITTER RUANG GURU MELALUI #RUANGGURU." Jurnal Adhikari 1, no. 4 (2022): 162–67. http://dx.doi.org/10.53968/ja.v1i4.46.

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Ruang Guru hadir untuk memberikan sarana pendidikan alternatif di Indonesia dalam bentuk pendidikan secara online melalui aplikasi interaktif yang dilakukan oleh guru dalam bentuk tutorial video dan animasi. Ruang Guru merupakan perseroan terbatas yaitu PT. Ruang Raya Indonesia yang bergerak dibidang pendidikan non formal yang berfokus pada pada layanan berbasis pendidikan. Ruang Guru menjadi perusahaan terbesar di Indonesia yang berfokus dalam layanan berbasis pendidikan. Hasil Penelitian menunjukkan bahwa bahwa tweets yang penggunaan #ruangguru cenderung merespon positif dari adanya aplikasi
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Syahputri, Natasya Aulia, Afilia Teyja Puspita, Muhamad Raihan Rifaldi, and Muhammad Abdullah. "Investigating the Influence of Brand Image and Promotional Strategies on Ruangguru’s Purchase Decisions." Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen 6, no. 1 (2025): 41. https://doi.org/10.28944/masyrif.v6i1.1810.

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This study aims to examine the influence of brand image and promotional strategies on consumer purchase decisions regarding the Ruangguru online tutoring platform. As a pioneer in Indonesia's edtech industry with over 17 million users, Ruangguru faces challenges in maintaining customer loyalty and attracting new users amidst increasing competition. The main issue addressed is how edtech companies can optimize brand perception and promotional effectiveness to drive consumer purchase decisions. This research adopts a quantitative approach using a census method, involving 77 Ruangguru users in th
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Nuraini, Atikah Imas, and Syafrizal Chan. "THE INFLUENCE OF PERCEIVED VALUE, E-SERVICE QUALITY ON TRUST WITH E-CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ON RUANGGURU USERS." EUrASEANs: journal on global socio-economic dynamics, no. 2(51) (March 30, 2025): 413–25. https://doi.org/10.35678/2539-5645.2(51).2025.413-425.

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This study aims to determine and explain the effect of perceived value and e-service quality on trust, with customer satisfaction as an intervening variable for Ruangguru users. The research method used is quantitative, with 130 consumers selected as samples - consumers who have made online purchases through the Ruangguru website. We use SEM-PLS with SmartPLS software version 3.2.0 to analyze primary and secondary data. The results of this study show (1) perceived value have a positive and significant direct effect on e-customer satisfaction in Ruangguru users. (2) E-service quality has a posi
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Book chapters on the topic "Ruangguru"

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Sharma, Renu, and Mamta Mohan. "Artificial Intelligence and E-Learning." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-7959-6.ch001.

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The Edtech sector has grown with the emergence of new ventures at all levels of education and training. A number of experiments are carried out in this domain across the globe. Artificial intelligence is instrumental in helping institutions to engage students, provide personalised learning, and stay profitable. The chapter provides information about prevalent models being used for instruction design. It also includes examples of best practices of using technology in learning across the globe. Case studies of Yuanfudao (China), Embibe (India), Ruangguru (Indonesia), Tonies (Germany), Virti (UK)
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Conference papers on the topic "Ruangguru"

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Fikriya, Arina Ashfa, Sri Suning Kusumawardani, and Indriana Hidayah. "Critical Success Factor on E-Learning: Case Study Ruangguru Indonesia." In 2021 4th International Conference of Computer and Informatics Engineering (IC2IE). IEEE, 2021. http://dx.doi.org/10.1109/ic2ie53219.2021.9649139.

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Haryono, Cosmas, Rustono Marta, and Maichel Chinmi. "Online News Frame Comparison about Polemic of RuangGuru as Pre-Work Card Partner." In The Proceedings of the 4th International Conference of Social Science and Education, ICSSED 2020, August 4-5 2020, Yogyakarta, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.4-8-2020.2302454.

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Helmi, Muhammad Hamiril, and Susi Evanita. "Does Smartphone Use, Ruangguru Application, and Learning Motivation Affect Learning Achievement in Economic Subjects?" In The Fifth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201126.037.

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Tjahjawulan, Indah, and Dita Rachmasari. "Instagram as a Medium for Activating the Ruangguru Brand to Upsurge User’s Loyalty and Engagement." In Proceedings of the First International Conference on Arts and Culture: “Transforming New Creative Values in Arts and Culture”, INCARTURE 2023, December 5th-6th, 2023, Bandung, Indonesia. EAI, 2025. https://doi.org/10.4108/eai.5-12-2023.2354846.

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