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Journal articles on the topic 'Sachet marketing'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

PORNPITAKPAN, Chanthika, Qiuling LI, Joseph SY-CHANGCO, and Junsong CHEN. "Relationships Between Sachet-Product Attitudes/Behaviors and Consumers' Characteristics: A Survey of the Chinese." Global Empirical Marketing Studies 1, no. 1 (2025): Article e2025.02.20. https://doi.org/10.5281/zenodo.14955809.

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Abstract <strong>Citing this article: </strong> Pornpitakpan, C., Li, Q., Sy-Changco, J., & Chen, J. (2025). Relationships between sachet-product attitudes/behaviors and consumers’ characteristics: A survey of the Chinese.<em> Global Empirical Marketing Studies, 1</em>(1), Article e2025.02.20. https://doi.org/10.5281/zenodo.14955809 <strong>Purpose: </strong>This study integrates consumer behavior models to investigate the relationships between Chinese consumers’ sachet-product attitudes/behavior and personal characteristics, namely, variety seeking, frugality, value consc

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Manalo, Hernani, and Ma Riza Manalo. "Slave to sachet economy: Socio-cultural insights." Transnational Marketing Journal 10, no. 1 (2022): 103–18. http://dx.doi.org/10.33182/tmj.v10i1.2097.

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This paper investigates the socio-cultural insights on the Philippines’ massive consumption of plastic-sachets packed products and the peoples’ disposal habits of single-use plastic sachet wastes. A mixed-method approach was used including a focus group discussion among 6 environmental experts, and a critical selection of concepts from the literature. Deductive thematic analysis aided the main findings. The socio-cultural lens reveals that “Tingi” culture, the society’s old practice of patronizing retail products, and the peoples’ preference for convenience, further fueled by multinational cor

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Manalo, Hernani, and Ma Riza Manalo. "Slave to sachet economy: Socio-cultural insights." Transnational Marketing Journal 10, no. 1 (2022): 103–18. http://dx.doi.org/10.33182/tmj.v10i1.2097.

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This paper investigates the socio-cultural insights on the Philippines’ massive consumption of plastic-sachets packed products and the peoples’ disposal habits of single-use plastic sachet wastes. A mixed-method approach was used including a focus group discussion among 6 environmental experts, and a critical selection of concepts from the literature. Deductive thematic analysis aided the main findings. The socio-cultural lens reveals that “Tingi” culture, the society’s old practice of patronizing retail products, and the peoples’ preference for convenience, further fueled by multinational cor

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Trindade, Marco Antonio, Nilda Doris Montes Villanueva, Catharine Vendemiatto Antunes, and Maria Teresa de Alvarenga Freire. "Active packaged lamb with oxygen scavenger/carbon dioxide emitter sachet: physical-chemical and microbiological stability during refrigerated storage." Brazilian Journal of Food Technology 16, no. 3 (2013): 216–25. http://dx.doi.org/10.1590/s1981-67232013005000027.

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Lamb meat has been commercialized in Brazil almost exclusively as a frozen product due to the longer shelf life provided by freezing when compared to refrigeration. However, as a result of the current trend of increased demand for convenience products, a need has emerged for further studies to facilitate the marketing of refrigerated lamb cuts. The aim of the present study was to evaluate the contribution of active packaging technology in extending the shelf life of lamb loins (Longissimus lumborum) stored under refrigeration (1±1 ° C) when compared to the traditional vacuum packaging. For thi

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Awasthi, Ashwini K., and Abhinav Chittora. "Sachet Marketing: Buying Behaviour and Consumer Attitudes." International Journal of Indian Culture and Business Management 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijicbm.2020.10028386.

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Chittora, Abhinav, and Ashwini K. Awasthi. "Sachet marketing: buying behaviour and consumer attitudes." International Journal of Indian Culture and Business Management 21, no. 4 (2020): 533. http://dx.doi.org/10.1504/ijicbm.2020.111360.

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Devi, Ningombam Sushma, Preeti Hatibarua, Karobi Handique, Ningombam Bijaya Devi, Soumitra Goswami, and Kaushik Das. "Standardization of packaging technique(s) for the distant marketing of Rhynchostylis retusa." Environment Conservation Journal 25, no. 2 (2024): 581–87. http://dx.doi.org/10.36953/ecj.24892678.

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A postharvest experiment was conducted at the Department of Horticulture, AAU, Jorhat, to study the effect of different packaging technique(s) for the distant marketing of Foxtail orchid spikes. The seven treatments were as follows: T1: CFB box (control); T2: wrapping with 200 gauge polyethylene sheet + KMnO₄ sachet + CFB box; T3: wrapping with butter paper + KMnO₄ sachet + CFB box; T4: wrapping with Brown Paper + KMnO₄ sachet + CFB box; T₅: plastic vial containing 8-HQS (25 ppm) + wrapping with 200 gauge polyethylene sheet + CFB box; T6: plastic vial containing 8-HQS (25 ppm) + wrapping with

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Ulpah, Dina Mariana. "ANALISIS SWOT DALAM MENGEMBANGKAN STRATEGI PEMASARAN PADA UMKM BALAPAN COFFE SACHET DI KABUPATEN TASIKMALAYA." JEMBA: Journal of Economics, Management, Business and Accounting 2, no. 2 (2024): 39–49. http://dx.doi.org/10.54783/jemba.v2i2.49.

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Jurnal penelitian ini akan membahas tentang strategi pemasaran dan analisis SWOT pada UMKM balapan coffe sachet. Metode yang lakukan pada jurnal ini berupa kualitatif. Sumber data yang digunakan meliputi data primer yang diperoleh melalui wawancara langsung dan observasi di lapangan, sedangkan data sekunder diperoleh dari hasil wawancara yang di kolaborasikan ke dalam buku, artikel jurnal dan internet untuk mendapatkan kesimpulan yang sistematis dan relevan. Analisis pada penelitian ini dilakukan dengan mendeskripsikan kondisi objektif di lapangan dengan cara strategi pemasaran melalui marketi

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Preko, Alexander Kofi. "Analysis of Social Cognitive Model in the Context of Green Marketing: A Study of the Ghanaian Environment." Business Perspectives and Research 5, no. 1 (2016): 86–99. http://dx.doi.org/10.1177/2278533716671631.

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Environmental degradation is the concern of governments, organizations, and consumers all over the world as each party has a role to play. The aim of this article was to test and explain the triadic interactions of the consumer behavior, personal factor, and environmental factors which constitute the Social Cognitive Theory (SCT) model. The study also identified the variables that mostly influence green behavior of consumers of sachet drinking water. In total, a quantitative approach and multistage research designs were utilized to gather 1,589 valid questionnaires from consumers at Labadi Ple

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Sy‐Changco, Joseph A., Chanthika Pornpitakpan, Ramendra Singh, and Celia M. Bonilla. "Managerial insights into sachet marketing strategies and popularity in the Philippines." Asia Pacific Journal of Marketing and Logistics 23, no. 5 (2011): 755–72. http://dx.doi.org/10.1108/13555851111183129.

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Zubairu, Umaru Mustapha, Friday Ogbole, Afisat Ayorinde, and Mohammad Dokochi. "Understanding and Overcoming Barriers to Small Business Growth: Nigerian Evidence." IJEBD (International Journal Of Entrepreneurship And Business Development) 2, no. 2 (2019): 186–97. http://dx.doi.org/10.29138/ijebd.v2i2.738.

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Purpose: This study sought to understand the barriers hindering the growth of small businesses in Nigeria, and to investigate the various strategies small business owners and managers develop to overcome these barriers. Design/methodology/approach: A qualitative research design using in-depth, semi-structured, face-face interviews was utilized to obtain the barriers to growth as well as strategies developed to overcome them by 15 sachet water company managers in Minna, the capital city of Niger State in North Central Nigeria. Findings: The major internal barriers to growth identifi

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Novratena, Dhea, Amna Hartiati, and I. Wayan Gede Sedana Yoga. "Analisis Faktor yang Mempengaruhi Keputusan Pembelian Produk Kopi Kapal Api Sachet di Kota Denpasar." JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI 9, no. 1 (2021): 149. http://dx.doi.org/10.24843/jrma.2021.v09.i01.p15.

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The purpose of this research to determine the factors that consider consumers in making purchasing decisions for Kapal Api Sachet Coffee in Denpasar and determine the dominant variables in purchasing decisions for Kapal Api Sachet Coffee.This research uses factor analysis method and data technique which is done by google form through social media, 200 questionnaires to respondents in Denpasar and 30 questionnaires in Badung Regency for validity and reliability test. The results of the analysis formed are 5 factors, namely psychological factors consisting of 10 variables with an eigenvalue of 8

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Singh, Ramendra, Rodolfo P. Ang, and Joseph A. Sy-Changco. "Buying less, more often: an evaluation of sachet marketing strategy in an emerging market." Marketing Review 9, no. 1 (2009): 3–17. http://dx.doi.org/10.1362/146934709x414297.

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Munif, Akhmad, Dena Ajeng Maesaroh, Nur Indah, et al. "Revitalisasi BUMDes dan Optimalisasi POKDARWIS dalam Hilirisasi Produk Olahan Kopi melalui Revitalisasi Kampung Kopi." PASAI : Jurnal Pengabdian kepada Masyarakat 3, no. 1 (2024): 01–12. https://doi.org/10.58477/pasai.v3i1.145.

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Sukorejo Village is located in Sumberwringin District, Bondowoso Regency, which is geographically located on the slopes of Mount Ijen. Sukorejo Village contributes to the largest coffee plantation area in Sumberwringin District. The people's extensive coffee land makes it included in the Ijen Geopark (UGG), which is recognized by UNESCO as a heritage site. It seems that the huge potential that already exists in Sukorejo Village has not yet been fully utilized optimally by the local community. This situation reflects the importance of revitalizing BUMDES (Village-Owned Enterprises) and optimizi

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Fitria, Maulida, Ariel Triwendy Pandin, Avissa Shabrina, Dayanara Frischawati Gunawan, Wietnov Tri Prianka, and Heru Gunadi. "Penerapan Design Thinking dalam Perancangan Strategi Pemasaran UMKM Jahe Cap Maher." Journal of Research on Business and Tourism 3, no. 1 (2023): 1. http://dx.doi.org/10.37535/104003120231.

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Metode yang digunakan dalam penelitian ini adalah desain thinking guna memahami permasalahan dan menemukan solusi yang tepat bagi kinerja UMKM. Jahe Cap Maher merupakan UMKM yang didirikan oleh Mawi pada tahun 2020 di Kelurahan Jatirangga. Permasalahan utama yang dialami UMKM Jahe Cap Maher adalah permintaan pasar yang fluktuatif sehingga berimplikasi pada keterbatasan dalam proses produksi, hal ini disebabkan karena target konsumen yang sempit di umur 35-50 tahun dan promosi yang digunakan terbatas Word of Mouth. Solusi yang dilakukan untuk permasalahan tersebut adalah melalui program diversi

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Afiati Lasmiandari, Fatin, Rena Regita, Bintang Amalia, Farida Nurfalah, and Dian Andriany. "Brand Awareness : PT Nutrifood Indonesia." Devotion : Journal of Research and Community Service 5, no. 8 (2024): 899–906. http://dx.doi.org/10.59188/devotion.v5i8.778.

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Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through an event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses

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Isori, Isori, and Usman Usman. "Analisis Bersaing Menggunakan Strategi Pemasaran (4P) Pada Usaha Samko (Sembako) di Institut Shanti Bhuana." Indo-Fintech Intellectuals: Journal of Economics and Business 4, no. 2 (2024): 570–82. http://dx.doi.org/10.54373/ifijeb.v4i2.1338.

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The research carried out aims to find out what the problems are in running a basic food business by asking questions about the 4P (Product, Price, Place, Promotion) and finding out the relationship between selling basic food products to consumers. Promotion on consumer satisfaction in purchases such as pop noodles, snacks, and various sachet drinks, as well as vhocher, and drinks. This research was conducted on businesses that are run by business actors themselves. The background of the problem formulation is how the efforts made by Samko business actors overcome market competition in the dorm

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Yudianto, David, Prasetyo Wahyu Widhisono, Shofi Dwika Adha, Nurhasanah Nurhasanah, and Sri Hadisetyana. "Quality Evaluation of Chili Flakes by Variation of Packaging and Storage Temperature." Journal of Tropical Food and Agroindustrial Technology 1, no. 01 (2020): 11–16. http://dx.doi.org/10.21070/jtfat.v1i01.290.

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Chili processing is conducted to avoid damages due to its indigenous metabolic process of the product or external factors. Chili flakes are dried and crushed chili, continued by packaging in polyethylene terephthalate (PET) bottle and vacuum metalized polyethylene terephthalate (VMPET) sachet. One of the factors that influence product quality parameters during distribution in market are type of packaging and storage temperature. Usually retailers store chili flakes at various temperatures leading to an necessary of evaluation for the ability of packaging to be able to maintain the quality of c

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Rahargyansyah, Alief Yoga, and Herlina Herlina. "ANALISIS BULLWHIP EFFECT PADA CV. XYZ." J-ENSITEC 10, no. 02 (2024): 1077–82. http://dx.doi.org/10.31949/jensitec.v10i02.9400.

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Tri Jaya Sentosa is a marketing distributor for Frisian Flag dairy products. CV XYZ is located at Ds. Mojodeso, District. Cotton, Bojonegoro Regency. CV. Tri Jaya itself also often experiences a problem called the Bullwhip Effect in certain products. Demand from consumers often changes, so that sometimes it is difficult for companies to predict consumer demand, this situation often results in an increase or decrease in demand from consumers for a product. For this reason, an approach using Supply Chain Management (SCM) is needed. To overcome the problems that occur at CV. XYZ above, the author

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Iskandar, Yelita Anggiane, Adji Candra Kurniawan, Mirna Lusiani, et al. "Pendampingan Penyusunan Strategi Keberlanjutan Usaha Start-up Siklus Refill Indonesia Melalui Pengelolaan Green Products." Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat 5, no. 2 (2023): 161–66. http://dx.doi.org/10.31334/jks.v5i2.2921.

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The linear economic system that has been applied in the industrial world poses various risks, one of which can be seen in the increase in the consumption of industrial products. An alternative to the traditional linear economy concept is called a circular economy, which in principle aims to reduce consumption waste by optimizing existing resources. The biggest challenge in implementing a circular economy is the need to shift people's ingrained behavior through the linear economic system. The challenges of implementing a circular economy can be slowly addressed in various ways, one of which is

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Jannah, Raudhatul, Yusriana Yusriana, and Rasdiansyah Rasdiansyah. "ANALISIS KELAYAKAN FINANSIAL USAHA BUBUK KOPI PINANG INSTAN (STUDI KASUS CV.SIWAHRADJA) DI DESA GEULANGGANG KOTA JUANG KABUPATEN BIREUEN." Jurnal Ilmiah Mahasiswa Pertanian 6, no. 4 (2021): 511–20. http://dx.doi.org/10.17969/jimfp.v6i4.18363.

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. Hasil penelitian pada strategi pemasaran menggunakan metode marketing mix (4P) dimana dalam satu kotak berisi 10 sachet dan memiliki harga Rp 150.000 per kotak. Promosi juga dilakukan salah satunya yaitu lewat media sosial seperti instagram (@siwahradja) sehingga dapat dikatakan industri rumahan ini layak untuk dijalankan dari segi pasar dan pemsaran. Pada aspek finansial didapatkan Net Present Value pada tahun ke-4 sebesar Rp. 4.165.687.998, nilai Internal Rate of Return sebesar 40,54%, Payback Periode pada tahun ke-1 bulan ke-2 hari ke- 23, nilai Net Benefit Ratio sebesar 5,15, nilai Break

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Aga Pranata, Maulana Naafi, Wahyu Supartono, and Megita Ryanjani Tanuputri. "Development of Matcha-Based Beverage Product Packaging Based on Consumer Needs Attributes using Quality Function Deployment Method." IOP Conference Series: Earth and Environmental Science 1485, no. 1 (2025): 012006. https://doi.org/10.1088/1755-1315/1485/1/012006.

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Abstract One of the products that is currently popular is matcha. Seeing the positive trend of matcha, PT Pagilaran production unit Samigaluh, Kulon Progo, Yogyakarta tries to produce matcha. The development of matcha certainly needs to be supported by designing packaging that was appropriate with consumer desires. Packaging is one of the important aspects of beverage products, so the development of packaging design is very important to meet customer needs and increase company profits. This study aims to determine the priority of packaging quality attributes, to design product packaging accord

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Syarifudin, Akhmad, and Anton Prasetyo. "PENINGKATAN USAHA KELOMPOK TANI HUTAN MADU KLANCENG BAROKAH DI DESA KALIPOH KECAMATAN AYAH KABUPATEN KEBUMEN." LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 5, no. 1 (2021): 67. http://dx.doi.org/10.25077/logista.5.1.67-75.2021.

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Pengembangan usaha madu klanceng dari lebah trigona sapiens merupakan peluang bagi masyarakat khususnya di pedesaan yang memiliki potensi sumber daya kakayaan hayati. Pengabdian Kepada Masyarakat ini dilaksanakan di Kampung Klanceng Desa Kalipoh Kecamatan Ayah, Kab. Kebumen, Jawa Tengah. Kegiatan ini berlangsung dari bulan Mei sampai Desember 2020 yang sumber biayanya berasal dari program PKM Kemenristekdikti Tahun Angaran 2020. Tujuanya adalah untuk membantu pengembangan usaha dan pemasaran madu klanceng. Permasalahan utama yang dialami KTH Barokah yaitu menurunya volume produksi madu yang di

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Mohd. Yusof, Seri Chempaka, Azhar Mohamad, Normazlin Ismail, et al. "MUSHROOM TEA PRODUCTION TRAINING PACKAGE IN CAPACITY BUILDING PROGRAM TO INCREASE SMALL MEDIUM INDUSTRY (SME) ENTREPRENEURS IN RURAL AREA." International Journal of Entrepreneurship and Management Practices 2, no. 7 (2019): 80–92. http://dx.doi.org/10.35631/ijemp.27009.

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Volvariella tea is an innovative beverage of Malaysian Nuclear Agency that produced using Volvariella volvacea mushrooms with the unique taste, aroma and has certain properties for health. This tea can be taken by everyone regardless of age and can be added to other beverages as a source of nutrients, vitamins, and others to improve health. Currently, there have been efforts to grow mushrooms including Volvariella volvacea mushrooms based on the demand for diversity in dishes and awareness of the nutrients by taking mushrooms in daily meals. These mushrooms have a short shelf life after harves

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Gebel, Alexandra. "Online-Marketing in eigener Sache." working@office 9, no. 4 (2008): 62–64. http://dx.doi.org/10.1007/bf03249764.

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Purba, Febriani, Riza Adrianoor Saputra, Zuliyan Agus Nur Muchlis Majid, et al. "Inovasi Kemasan Saset untuk Meningkatkan Penjualan Produk Cabai Hiyung di Kelompok Tani Karya Baru." Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat 9, no. 4 (2024): 896–906. https://doi.org/10.36312/linov.v9i4.2270.

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Karya Baru merupakan kelompok tani di desa Hiyung tapin yang bergerang dalam budidaya cabai Hiyung dan pengolahan produk turunananya. Kelompok tani ini mengelola sekitar 450 ha lahan pertanian cabai Hiyung dan telah menghasilkan berbagai produk turunan yang dijual secara komersil seperti benih, cabai kering, saos dan aneka jenis sambal. Cabai Hiyung merupakan komoditi unggulan di Kabupaten Tapin yang memiliki tingkat kepedasan 17 kali lebih pedas dari cabai pada umumnya. Namun demikian kelompok tani Karya Baru menghadapi tantangan dalam proses pemasarannya. Produk yang saat ini dijual dalam ke

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Trishch, Volodymyr, and Andrii Mysak. "Evaluation of Therapy Effectiveness in Men with Different Erectile Dysfunction Severity." Health of Man, no. 2 (June 30, 2021): 71–78. http://dx.doi.org/10.30841/2307-5090.2.2021.237551.

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Sexual health is an integral part of everyone’s quality of life. Sexual harmony depends on a man’s sexual desire and erectile function. The most common disorder of male sexual health is erectile dysfunction. Improving the treatment of patients with this pathology helps to improve both physical and mental health and thus improve the quality of life. The objective: the aim of the study was to evaluate the efficacy and safety of combination course therapy and monotherapy in patients with erectile dysfunction. Materials and methods. The observation included 89 men with erectile dysfunction of mixe

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Trishch, Volodymyr, and Andrii Mysak. "Evaluation of Therapy Effectiveness in Men with Different Erectile Dysfunction Severity." Health of Man, no. 2 (June 30, 2021): 71–78. https://doi.org/10.30841/2307-5090.2.2021.237551.

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Sexual health is an integral part of everyone’s quality of life. Sexual harmony depends on a man’s sexual desire and erectile function. The most common disorder of male sexual health is erectile dysfunction. Improving the treatment of patients with this pathology helps to improve both physical and mental health and thus improve the quality of life. <strong>The objective: </strong>the aim of the study was to evaluate the efficacy and safety of combination course therapy and monotherapy in patients with erectile dysfunction. <strong>Materials and methods. </strong>The obser

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Lambin, Jean-Jacques, and Eric Dor. "Part de marché et pression marketing: Vers une stratégie de modélisation." Recherche et Applications en Marketing (French Edition) 4, no. 4 (1989): 3–24. http://dx.doi.org/10.1177/076737018900400401.

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L'objectif de cet article est de proposer une procédure rationnelle de modélisation qui va du général au particulier et qui permet de retenir, sur la base de critères objectifs, la meilleure spécification d'un modèle explicatif de la part de marché, sachant que les spécifications les plus complexes et les plus simples ont été systématiquement examinées. A titre d'illustration, les auteurs présentent les résultats d'une étude empirique, s'appuyant sur la procédure proposée et portant sur huit marques de voiture en concurrence sur le marché belge.

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Meghrajani, Indra, and Sweety Shah. "Product extension or channel extension – a case of Cronos Industries Pvt Ltd." Emerald Emerging Markets Case Studies 12, no. 4 (2022): 1–28. http://dx.doi.org/10.1108/eemcs-10-2021-0350.

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Learning outcomes The primary learning objectives of the case are described below:1) Understanding the start-up market segment for an innovative product.2) Analyse the market expansion and diversification strategies of a start-up.3) Evaluate the business expansion through introduction of new product variants or through envisaging new distribution channels. Case overview/synopsis Cronos Ltd. was Iyer's first business endeavour after completing his Master of Business Administration (MBA). Iyer had aspired to be an entrepreneur since he was a youngster. In 2015, a first-generation entrepreneur wi

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Budijono, Budijono, Yudho Harjoyudanto, Rina D’rita Sibagariang, et al. "Pemberdayaan Usaha Mikro Kecil (UMK) Mahasiswa melalui pengembangan dan produksi Varian Formulasi Produk Sajag." CANANG: Jurnal Pengabdian Masyarakat 3, no. 1 (2023): 15–23. http://dx.doi.org/10.52364/canang.v3i1.34.

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The findings of research products that have the potential to become entrepreneurial products are SAJAG (magic powder for peat water purification) with variant formulations of CaO+PAC and CaO+Al2(SO4)3+PAC ingredients that have not been produced and patented in the same packaging and brand. The objectives of this service are to: (1) transfer the results of science and technology directly to UMK partners, students/alumni of the University of Riau through the development and production of variants of SAJAG material formulations; (2) fostering the entrepreneurial spirit of students with SAJAG prod

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Park, Bong-Yong, and Jong-Ho Kang. "A Study on the Characteristics of the Cultured Oyster Marketing in Sacheon Bay." Journal of Fisheries Business Administration 53, no. 4 (2022): 69–78. http://dx.doi.org/10.12939/fba.2022.53.4.069.

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Balitska, О. P., V. S. Zlahoda, Yu M. Hryhoruk, Yu M. Polischuk, and О. D. Haiday. "The marketing analysis of paracetamol and ibuprofen for the treatment of acute respiratory infections in Ukraine." Social Pharmacy in Health Care 8, no. 1 (2022): 83–91. http://dx.doi.org/10.24959/sphhcj.22.245.

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Aim. To conduct the marketing analysis of medicines registered in Ukraine with the international nonproprietary name (INN) – ibuprofen and paracetamol for the treatment of acute respiratory infections (ARI). Materials and methods. The data of the State Register of Medicines of Ukraine, the data of the Register of wholesale and selling prices for medicines in Ukraine as of March 2021 were used. Bibliosemantic, marketing, analytical, graphic, frequency and descriptive analyses were applied. Results. The marketing analysis of ibuprofen and paracetamol revealed their different drug for

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Bentley, Margaret, and Elizabeth Herman. "To Improve the Household Management of Diarrhea." Practicing Anthropology 18, no. 3 (1996): 15–19. http://dx.doi.org/10.17730/praa.18.3.q560w848241856hx.

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Diarrheal disease is one of the leading causes of infant and child morbidity and mortality worldwide. Developed in the 1960s, oral rehydration salt solutions (ORS) were a major technological advance, offering a practical alternative to intravenous therapy for treatment of dehydration. Subsequently, ORS in prepacked sachets (or various home prepared solutions, such as sugar-salt solution or cereal-based solutions) have been promoted worldwide for home and clinic treatment of diarrhea. Yet early efforts to promote ORS, often through sophisticated social marketing and mass media programs, showed

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Luqmonjon, Muftillayev. "THE ISSUE OF SACRED TEXTS MARKETING ON THE INTERNET." Multidisciplinary Journal of Science and Technology 5, no. 1 (2025): 155–59. https://doi.org/10.5281/zenodo.14680016.

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This article examines the issues related to the marketing of sacred texts through the internet. It highlights the importance, methods, and relevance of promoting sacred texts using modern technologies. Additionally, the dissemination of religious values to a broad audience and the challenges associated with this process are analyzed. Detailed information is provided on risks such as misinterpretation, commercialization, and the use of sacred texts for extremist purposes.

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Mujianto, Mujianto, Muhammad Ramaditya, Maya Mustika, Hans H. Tanuraharjo, and Ridwan Maronrong. "Dampak Pandemi Covid-19 pada UMKM Warung Ritel Tradisional di Indonesia dan Strategi Bertahannya." Jurnal STEI Ekonomi 30, no. 02 (2022): 60–74. http://dx.doi.org/10.36406/jemi.v30i02.494.

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This study aims to determine the impact of the Covid-19 pandemic on traditional retail MSMEs from the operational and financial business side in Indonesia, to find out the role and support from the government and related parties (private and state-owned enterprises) to help traditional retail MSMEs survive during the pandemic. Covid 19 and knowing the strategy and direction of business transformation from traditional retail MSMEs in terms of financial operations and marketing strategies in order to be able to survive during the pandemic. Design This research is a survey (as primary data) of ow

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Rahman, Mahfuzur, Md Fakhar Uddin, Tahmeed Ahmed, and Haribondhu Sarma. "Market-based approach to promoting home fortification of diets with micronutrient powder through volunteer frontline health workers: A qualitative study." PLOS ONE 18, no. 3 (2023): e0283306. http://dx.doi.org/10.1371/journal.pone.0283306.

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Background The potential of market-based approach in distributing micronutrient powder (MNP) through volunteer frontline health workers has been recognized. BRAC, the largest non-government organization (NGO) in Bangladesh, uses Shasthya Shebikas as volunteer frontline health workers to sell MNP for promotion of home fortification (HF) of diets for under-5 children. We aimed to understand the opportunities and challenges of BRAC’s market-based approach in promoting HF with MNP. Methods We conducted a descriptive qualitative study in the four selected districts of Bangladesh: Faridpur, Gaibandh

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Putra, Arta Rusidarma, Basuki Rakhim Setya Permana, and Bambang Setyo Panulisan. "COMMUNITY EMPOWERMENT THROUGH WASTE REDUCTION DOMESTIC BASED ON RECYCLED PRODUCTS IN MARGATANI VILLAGE, KRAMATWATU DISTRICT, SERANG REGENCY." International Journal of Engagement and Empowerment (IJE2) 2, no. 1 (2022): 43–51. http://dx.doi.org/10.53067/ije2.v2i1.46.

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This community partnership program aims to invite and empower the community to play an active role in increasing environmental awareness by providing education, assistance, and evaluation to process household waste and used cooking oil into various handicraft products. This activity has economic value with implementing a Digital Waste Bank and evaluation and development related to the marketing strategy of handicraft products. This activity is based on the problems related to the lack of public awareness in protecting the environment, as seen from the many points of garbage that should not be

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Yevtushenko, O. M., O. A. Ruban, M. I. Velia, and I. V. Kovalevska. "The study of marketing opportunities for the use of the raw material of feverfew (Tanacetum parthenium L.) in the pharmacotherapy of musculoskeletal system diseases." Social Pharmacy in Health Care 10, no. 1 (2024): 59–68. http://dx.doi.org/10.24959/sphhcj.24.310.

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Aim. To form a modern idea of the market structure and trends in the consumption of drugs for the pharmacotherapy of rheumatoid arthritis, to determine the possible potential for use of plant raw material of feverfew (Tanacetum parthenium). Materials and methods. The study was conducted using the structural analysis, logical and graphical methods, and marketing analysis methods. Results. It was found that in the pre-war period the market for drugs affecting the musculoskeletal system developed quite vigorously – its growth rate in the period of 2020-2021 ranged from 16 to 29 % in natural units

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Bohórquez-Rivera, Víctor, Elsa Cancino-Susan, and Enrique Quevedo-García. "Agroecological characterization of Sacha Inchi (Plukenetia volubilis Linneo) crop production system in Arauquita, Colombia." Revista de la Facultad de Agronomía, Universidad del Zulia 39, no. 4 (2022): e223948. http://dx.doi.org/10.47280/revfacagron(luz).v39.n4.03.

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The Sacha Inchi or Inca peanut (Plukenetia volubilis Linneo) is an oily plant native to the Amazon, consumed by indigenous people since ancient times and recognized for its great contribution of essential fatty acids, antioxidants and proteins, being potentially attractive as a legal agricultural alternative for the reincorporation of insurgent groups. The objective of the research was to characterize the productive system of Sacha Inchi in the municipality of Arauquita, Colombia. Fifty farmers were selected (40 peasants and 10 ex-combatants of the FARC-EP), using an intentional non-probabilis

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Constanza Ceruti, María. "El santuario de San Miguel de Aralar: patrimonio religioso e intangible en una montaña sagrada vasca." Turismo y Patrimonio, no. 19 (December 30, 2022): 9–22. http://dx.doi.org/10.24265/turpatrim.2022.n19.01.

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Chatterjee, Nilesh, Himanshu A. Gupte, and Gauri Mandal. "A Qualitative Study of Perceptions and Practices Related to Areca Nut Use Among Adolescents in Mumbai, India." Nicotine & Tobacco Research 23, no. 10 (2021): 1793–800. http://dx.doi.org/10.1093/ntr/ntab067.

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Abstract Introduction Areca nut, commonly known as supari, is widely used in India. In addition to tobacco and alcohol, it has been identified as one of the contributory factors for high rates of oral cancer in the country. Methods This qualitative study explored perceptions and practices around the use of areca nut by conducting in-depth interviews and focus group discussions with 61 school-going adolescents in the city of Mumbai, India. Results Respondents used low-priced sachets of sweetened, flavored areca nut called supari. They perceived supari as harmless because it was sweet, it had a

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S, Sathyanarayana, and B. H. Suresh. "The Role of Packing on Buying Behaviour of Rural Consumers with Special Reference to FMCG." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (2017): 103. http://dx.doi.org/10.21013/jmss.v8.n1.p12.

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<p>Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small size, remoteness, poor connectivity and tremendous heterogeneity, low level of literacy, too many languages and dialects, cultural diversities, inadequate banking facilities, acute dependence on the monsoon; seasonal demand, and media darkness are some serious limitations. However, the issue of packing is very crucial when it comes to

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Borri-Anadon, Corina, Marilyne Boisvert, and Eve Lemaire. "Processus d’évaluation des besoins à l’école québécoise: idéologies linguistiques d’orthophonistes scolaires et sentiment d’in/sécurité linguistique d’élèves plurilingues." OLBI Journal 13 (January 23, 2024): 223–45. http://dx.doi.org/10.18192/olbij.v13i1.6607.

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Lorsqu’il est mis en oeuvre auprès d’élèves issu.e.s de l’immigration ou racisé.e.s, le processus d’évaluation des besoins peut engendrer des phénomènes de sur- ou de sous-représentation de ces élèves en adaptation scolaire. Sachant que les représentations des acteurs et actrices scolaires sur les élèves ont une incidence majeure sur la mise en oeuvre de pratiques équitables, cet article vise à dégager les idéologies linguistiques d’orthophonistes scolaires à partir de l’analyse de 21 rapports d’évaluation d’élèves plurilingues. Les résultats montrent que les monolinguismes imposé et assimilat

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Müller, Antje. "stichwort Hashtag." merz | medien + erziehung 63, no. 2 (2019): 4. http://dx.doi.org/10.21240/merz/2019.2.4.

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Ob für ein #BrexitVote, ein entwaffnendes #FcBayern, leidenschaftliches #GIGA oder einen engagierten #Aufschrei... Hashtags durchziehen die Soziale-Medien-Landschaft. Seit 2007 strukturiert das vertraute Rautensymbol, dank Rechtsanwalt und Internet-Aktivisten Chris Messina die „Trending Topics“ der Twitter-Gemeinde und durchzieht sämtliche Netzwerke. Zusammengesetzt aus den beiden Begriffen „hash“, wie „Doppelkreuz“, und „tag“, wie „Schlagwort“, markiert das # mit seinen nachgestellten Wörtern oder Zeichenketten ein bestimmtes Stichwort oder Thema zu einem Post oder Tweet. Diese – mit Blick

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Garcia, Débora Ferreira, Anna Redistuo, Emily Batista Lobo, et al. "Estudo de caso powerless queen: campanha de conscientização sobre a questão da mulher na Índia." Revista Mídia e Design 02, no. 01 (2024): 104–18. https://doi.org/10.5281/zenodo.15022343.

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O presente estudo de caso visa analisar a campanha intitulada Powerless Queen, criada em 2018, a qual discute a conscientização sobre a questão da mulher na Índia. Uma pesquisa realizada pela instituição Fundação Thomson Reuters, com a participação de 550 especialistas nas questões das mulheres, questionou-se sobre quais seriam os cinco dos 193 países das Nações Unidas mais perigosos para as mulheres; a Índia foi eleito o pior e também em termos de assistência médica, re

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Donkor, William E. S., Priscilla Babae, Christian Duut, et al. "Availability, acceptability, and utilization of micronutrient fortification for children 6-23 months in three districts in Ghana." World Nutrition 15, no. 1 (2024): 32–41. http://dx.doi.org/10.26596/wn.202415132-41.

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BackgroundMicronutrient deficiencies result from multiple factors, including inadequate intake of micronutrients (vitamins and minerals) from nutrient-rich diverse diets. Point-of-use fortification with a nutritional supplement powder is recommended to address micronutrient deficiencies and anemia among infants and young children (6-23 months), particularly, in low-income countries. In Ghana, about a quarter of children aged 6-59 months are anemic, or deficient in iron and vitamin A. World Vision Ghana (WVG) implemented the integrated Improved Feeding Practices (IFP) project between 2020 and 2

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Yissibi, Emilienne Pola, Vice Clotèxe Tajeukem, Hubert Mounmemi Kpoumie, et al. "Connaissance, identification et étude phytochimique de deux plantes médicinales appelées «ginseng» à Yaoundé (Cameroun)." International Journal of Biological and Chemical Sciences 17, no. 3 (2023): 1147–62. http://dx.doi.org/10.4314/ijbcs.v17i3.30.

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La forte demande des préparations à base de racines de Panax ginseng C.A. Meyer (Araliaceae), pour ses propriétés adaptogènes, a motivé la commercialisation de plantes de taxonomies différentes sous la désignation « ginseng ». Sachant que P. ginseng, « véritable ginseng », doit ces propriétés surtout aux saponosides et polysaccharides, et qu’il est cultivé principalement dans les régions tempérées froides, ce travail visait à contribuer à la connaissance des plantes médicinales dont les racines sont appelées « ginseng » à Yaoundé. Un criblage phytochimique des macérats aqueux et hydroalcooliqu

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Ring, Sebastian. "Play14 – Festival für kreatives Computerspielen." merz | medien + erziehung 58, no. 5 (2014): 79–81. http://dx.doi.org/10.21240/merz/2014.5.19.

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Sehen. Machen. Reden. Feiern. – so gliedert sich das 60 Seiten starke Programmheft der Play14, dem Festival für kreatives Computerspielen. Diese Auflistung von Verben lässt sich ohne Weiteres ergänzen, etwa um Laufen, Lachen, Staunen und natürlich: Spielen. Diese eigenartige Handlungsform ist der Ausgangspunkt und Gegenstand des fünftägigen Festivals in der Elbmetropole – und das Festival führt wirklich eine Vielzahl ganz unterschiedlicher Verständnisse und Praktiken von Spiel vor Augen. Oder lädt eben ein zum Machen, Reden, Feiern und mehr. Das Play-Festival folgt dem Anspruch, ein Festival f

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Shri.Shakti S Sarvade. "THE POWER OF SACHET MARKETING: A COMPREHENSIVE EVALUATION." EPRA International Journal of Economics, Business and Management Studies, March 18, 2024, 52–58. http://dx.doi.org/10.36713/epra16110.

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Sachet marketing is a strategic approach in which products are offered in small, affordable packaging to meet the needs of cost-conscious consumers. This marketing strategy aims to enhance accessibility, affordability, and convenience, particularly in emerging markets or among demographics with limited purchasing power. Sachet marketing facilitates market penetration by providing entry points for consumers to try new products with reduced financial risk. The approach involves creative packaging, often showcasing innovation in design and sustainability. While offering benefits to both consumers

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