Log in

Relevant bibliographies by topics / Sales Funnel / Journal articles

To see the other types of publications on this topic, follow the link: Sales Funnel.

Journal articles on the topic 'Sales Funnel'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Sales Funnel.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Krause, Olga, and Iryna Pinyak. "Sales funnel – a marketing analytic tool." Socio-Economic Problems and the State 25, no. 2 (2021): 586–93. http://dx.doi.org/10.33108/sepd2022.02.586.

Full text

Abstract:

The article is dedicated to determining the practical value of the principles of building such a marketing tool instrument as a sales tunnel. Sales are key to the success of any enterprise, sales are the most important task, research and decision-making at all levels of management. Efficient sales management practices are essential for the success of competitive and marketing strategy of the company. Sales funnel is a marketing model aimed at the client which accurately demonstrates all stages of customer promotion before purchase of a product. Analysis of client behavior, motivation, at each

APA, Harvard, Vancouver, ISO, and other styles

2

Georgius Erlangga Mahendra Yudantha and Dwi Sukma Donoriyanto. "Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office." Jurnal Riset dan Inovasi Manajemen 2, no. 1 (2024): 138–47. http://dx.doi.org/10.59581/jrim-widyakarya.v2i1.2550.

Full text

Abstract:

In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particular

APA, Harvard, Vancouver, ISO, and other styles

3

Tolstova, E. R., and L. V. Silakova. "Classification of management tools in small business organizations for developing a sales funnel." Omsk Scientific Bulletin. Series Society. History. Modernity 8, no. 2 (2023): 145–54. http://dx.doi.org/10.25206/2542-0488-2023-8-2-145-154.

Full text

Abstract:

In the modern world, companies that use CRM systems, SMM marketing (digital marketing in social networks), provide this, cause of the demand to build a sales funnel. The main goal is to build an effective sales funnel that will attract customers and increase profits. This study is aimed at selecting a set of services that can help the development of a small business characterized by low revenue volumes, and, as a result, small budgets for promotion, as well as a small number of staff. The article discusses the current problems of small business, CRM systems and services that help promote socia

APA, Harvard, Vancouver, ISO, and other styles

4

Kobzeva, Ekaterina. "METHODOLOGICAL APPROACH TO THE FORMATION AND IMPLEMENTATION OF SALES FUNNELS THROUGH SOCIAL MEDIA (USING YOUTUBE AS AN EXAMPLE)." American Journal of Management and Economics Innovations 6, no. 9 (2024): 24–30. http://dx.doi.org/10.37547/tajmei/volume06issue09-05.

Full text

Abstract:

This article is devoted to the development of a methodological approach to the formation and implementation of sales funnels in social media, using the YouTube platform as an example. The process of creating an effective strategy for promoting goods and services on video hosting is examined, encompassing the analysis of the target audience, development of a content plan, setup of targeted advertising, and optimization of the sales funnel. Special attention is given to constructing a multi-level sales funnel model that accounts for the specific nature of communication on YouTube. The key stages

APA, Harvard, Vancouver, ISO, and other styles

5

Pushkareva, A. Yu, E. E. Kurbatova, Yu S. Popova, and R. N. Ushakov. "Offline sales funnels in the hotel business as a tool for gaining guest loyalty." Gostinichnoe delo (Hotel Business), no. 5 (May 30, 2022): 324–29. http://dx.doi.org/10.33920/igt-2-2205-04.

Full text

Abstract:

The hotel industry is currently trying not to deviate from well-known and popular promotion methods and is trying to use online sales funnels, an absolute story about the effectiveness of offline evaluation methods. The article uses such a guest loyalty tool as an offline sales funnel, namely a detailed description of each procedures such funnels and features of its application.

APA, Harvard, Vancouver, ISO, and other styles

6

Griva, Egor, Irina Butorina, Anatoly Sidorov, and Pavel Senchenko. "Analysis and Forecasting of Sales Funnels." Mathematics 11, no. 1 (2022): 105. http://dx.doi.org/10.3390/math11010105.

Full text

Abstract:

This article discusses the use of analysis and forecasting methods for sales funnels to help further decision-making. A number of objective and subjective factors preventing the wide use of various sales funnel forecasting methods are described. It has been substantiated that due to a large number of external and internal factors, perfect forecasting results cannot be obtained. It has been proved that the most accurate and suitable methods for the forecasting of sales funnels are the methods included in the group of time series forecasting methods. Recommendations have been developed to improv

APA, Harvard, Vancouver, ISO, and other styles

7

Golik-Górecka, Grażyna. "Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel." Marketing of Scientific and Research Organizations 50, no. 4 (2023): 73–92. http://dx.doi.org/10.2478/minib-2023-0023.

Full text

Abstract:

ABSTRACT The purpose of the current article is to present the possibilities of using web and marketing analytics, in particular, the dominant marketing automation along with the sales funnel. The research question can be defined: how does the use of marketing automation support the impact on customers? The research method includes a review of the current literature, and a case study-the implementation of marketing automation and sales funnel additionally marketing analytics is included in the dashboard application. The illustration of this in-depth case study may indicate an understanding of t

APA, Harvard, Vancouver, ISO, and other styles

8

Vasilieva, E., and V. Loseva. "Online sales funnel as an analytical tool for business efficiency management." Upravlenie 7, no. 3 (2019): 63–74. http://dx.doi.org/10.26425/2309-3633-2019-3-63-74.

Full text

Abstract:

The possibilities of online sales strategy analysis based on unit-economy metrics (Unit Economics is a new economic modeling method used to determine the effectiveness of a digital business model by assessing the profitability of a product unit or a single customer), as well as on the theory of restrictions, have been shown. The peculiarities of settings of problems on monitoring the process of attracting customers to the electronic resource of a company, and their support up to conclusion of commercial transaction (product sale) have been revealed. A scenarios matrix for promoting information

APA, Harvard, Vancouver, ISO, and other styles

9

SHEVCHENKO, I. V., and V. I. KHORUZHIN. "IMPROVING SALES FUNNEL EF CIENCY IN SMALL AND MEDIUM-SIZED ENTERPRISES USING ARTI CIAL INTELLIGENCE TOOLS." Economics: Theory and Practice 76, no. 4 (2024): 63–68. https://doi.org/10.31429/2224042x_2024_76_63.

Full text

Abstract:

The sales funnel is one of the key models of customer interaction with an organization, reflecting each stage from initial contact to loyalty formation. One of the main characteristics of the funnel is the gradual reduction in the number of potential customers at each stage, which creates a constant task for the marketing director to optimize these losses to improve the sales funnel's efficiency. At the same time, efficiency at each stage of the funnel can be enhanced through the use of information technologies and artificial intelligence.

APA, Harvard, Vancouver, ISO, and other styles

10

Detscher, Stefan, and Mona Stoll. "KI-basierte Anwendungen im digitalen Sales Funnel nutzen." Sales Excellence 30, no. 1-2 (2021): 42–45. http://dx.doi.org/10.1007/s35141-020-0666-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Vasiliev and Serov. "Omnichannel Banking Economy." Risks 7, no. 4 (2019): 115. http://dx.doi.org/10.3390/risks7040115.

Full text

Abstract:

In modern market conditions, customers who purchase banking products require a high level of service. In particular, they require continuous real-time service with the ability to instantly “switch” between service channels. The article analyzed the economic component of the omnichannel sales management system in banking. The existing barriers to introducing omnichannels to the practice of banking management have been identified. The features of the calculation of individual elements of the cost of sales at various stages of the life cycle of sales (sales funnel) are considered. An economic–mat

APA, Harvard, Vancouver, ISO, and other styles

12

Bar-Gill, Sagit, and Shachar Reichman. "Stuck Online: When Online Engagement Gets in the Way of Offline Sales." MIS Quarterly 45, no. 2 (2021): 755–88. http://dx.doi.org/10.25300/misq/2021/15267.

Full text

Abstract:

In recent years, billions of dollars have been spent by both online and offline retailers on website design aimed at increasing consumers’ online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting in which a leading premium automobile brand gradually launched a new interactive website across markets, allowing for a treatment-control comparison. This paper offers evidence of a causal effect of online engagement on offline sales, with the high-engagement website leading to a decline of approximately 12% in car sales. This neg

APA, Harvard, Vancouver, ISO, and other styles

13

Sergeev, S. M., S. E. Barykin, N. V. Ostrovskaya, and V. K. Yadykin. "CALCULATION OF THE DIGITAL TWIN OF THE SALES FUNNEL." Strategic decisions and risk management 11, no. 3 (2021): 286–93. http://dx.doi.org/10.17747/2618-947x-2020-3-286-293.

Full text

Abstract:

Commercial activity has always been influenced by the competitive environment and its spread to the online space is the next stage of development and a defining trend for the nearest time horizon. The changes in the business landscape influenced by COVID19 pose new challenges for marketers and entrepreneurs. It is necessary to use the forced sharp increase in online interaction with consumers. The course towards the digital economy determines the use of scientific, mathematical methods to optimize the target indicators of economic activity. These global shifts in business interactions are gene

APA, Harvard, Vancouver, ISO, and other styles

14

Sharma, Kapil Kumar, Manish Tomar, and Anish Tadimarri. "Optimizing Sales Funnel Efficiency: Deep Learning Techniques for Lead Scoring." Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online) 2, no. 2 (2023): 261–74. http://dx.doi.org/10.60087/jklst.vol2.n2.p274.

Full text

Abstract:

Segmenting new commercial leads is a critical endeavor for contemporary businesses operating in highly competitive markets, aiming to unearth lucrative opportunities and bolster their Return On Investment (ROI). Business lead scoring entails attributing a score, representing the likelihood of a lead to make a purchase, to each potential lead generated for the business. These leads' interactions across various marketing channels on the internet yield valuable attributes, including pertinent information such as contact details, lead source, and channel, alongside behavioral cues like response sp

APA, Harvard, Vancouver, ISO, and other styles

15

Avelino, Guilherme Cunha, and Maraí De Freitas Maio Vendramine. "A IMPORTÂNCIA DOS MICROCOMPROMISSOS NA OTIMIZAÇÃO DO FUNIL DE VENDAS B2B." Revista ft 29, no. 141 (2024): 11–12. https://doi.org/10.69849/revistaft/ar10202412062111.

Full text

Abstract:

Leading the customer through the sales funnel is one of the main challenges for companies that seek to increase their revenues and grow in an increasingly competitive environment. Therefore, this project aimed to analyze the importance of micro-commitments in optimizing the sales funnel between sellers and customers of companies in the business-tobusiness market. This is a quantitative survey, using the 5-point LIKERT scale with the purpose of highlighting the importance of micro-commitment throughout the stages of the B2B sales process. Using “Google Forms™” as a tool in professionals in the

APA, Harvard, Vancouver, ISO, and other styles

16

Wiraguna, Rayie Tariaranie, and Dini Aulia. "Influence Of Sales Funnel Marketing On Brand Awareness Through Social Media Influencers." International Journal of Applied Management and Business 2, no. 1 (2024): 52–61. https://doi.org/10.54099/ijamb.v2i1.691.

Full text

Abstract:

Purpose – This research aims to examine more deeply how sales funnel marketing can influence brand awareness trough social media influencers and develop marketing management knowledge on this topic.. Methodology/approach –The method used in this research is a quantitative method with path analysis using the Smart PLS 4 application. The data measurement technique in this study uses a likert scale range from strongly agree 5 to strongly disagree 1. The subject of this research are followers of the @erigostore Instagram account as many as 132 respondent male or female with age 18-45 years. Findin

APA, Harvard, Vancouver, ISO, and other styles

17

Goel, Krupa. "The Optimal Sales Funnel for a SaaS Product in Real Estate." Eastasouth Journal of Information System and Computer Science 1, no. 01 (2023): 88–118. https://doi.org/10.58812/esiscs.v1i01.449.

Full text

Abstract:

The real estate industry has seen more dependence on SaaS solutions as tools for efficiencies, data, and CRM. However, the best SaaS products are the services they provide and the sales funnel that results in customer acquisition and profitability. This paper aims to review the major steps of the SaaS sales funnel and its application in the real estate industry of Reonomy Company, where these stages involve: awareness, consideration, decision, onboarding, and retention. They all have a significant function of transferring potential buyers from when they get their attention to when they become

APA, Harvard, Vancouver, ISO, and other styles

18

Bartolomeus Herawan Mintardjo. "PERAN ORIENTASI PELANGGAN DEPARTEMEN SALES DAN MARKETING DALAM MENINGKATKAN PENDAPATAN DI PETIT BOUTIQUE HOTEL SOLO." NAWASENA : Jurnal Ilmiah Pariwisata 1, no. 3 (2023): 45–55. http://dx.doi.org/10.56910/nawasena.v1i3.391.

Full text

Abstract:

The purpose of this study was to determine the role of customer orientation carried out by the sales and marketing department to increase revenue at Petit Boutique Hotel Solo, using qualitative descriptive research methods with data collection techniques through observation and interviews. The result of this research is that the orientation role applied by the sales and marketing department has succeeded in increasing revenue for Petit Boutique Hotel Solo. In addition to customer orientation that is applied to increase revenue, the sales and marketing department of Petit Boutique Hotel Solo us

APA, Harvard, Vancouver, ISO, and other styles

19

Joan Isibor, Ngozi, Verlinda Attipoe, Ifeoluwa Oyeyipo, et al. "Analyzing Successful Content Marketing Strategies That Enhance Online Engagement and Sales for Digital Brands." International Journal of Advanced Multidisciplinary Research and Studies 5, no. 2 (2025): 842–51. https://doi.org/10.62225/2583049x.2025.5.2.3906.

Full text

Abstract:

Content marketing is a crucial strategy for digital brands to enhance online engagement and drive sales. This review paper explores the essential elements of successful content marketing strategies: target audience analysis, diverse content creation, strategic distribution, engagement metrics, interactive content, personalization, user-generated content, and community building. By aligning content with the sales funnel and continuously optimizing performance based on data analysis, digital brands can effectively convert engagement into sales. The paper also discusses the implications of these

APA, Harvard, Vancouver, ISO, and other styles

20

Akbar, Roni. "Proposed Digital Marketing Strategy for Muslim Women’s Fashion Brand (Arra Style)." Journal of International Conference Proceedings 3, no. 4 (2021): 36–44. http://dx.doi.org/10.32535/jicp.v3i4.1008.

Full text

Abstract:

Arra Style is a small and medium enterprise of women fashion brand in Indonesia initiated in November 2016, producing and selling Muslim women’s apparel. In 2019, along with the declining numbers of Tanah Abang visitors, the sales of Arra Style also decreased since the brand simply relied on sales of Tanah Abang in-store transaction and WhatsApp. To adapt to changing customer behavior, Arra Style needs to adopt the existing technology and implement digital marketing. By conducting interviews with the internal and external stakeholders, the author proposed digital marketing strategies through c

APA, Harvard, Vancouver, ISO, and other styles

21

Ratcliffe, Jason. "Developing metrics for your sales funnel: how to implement the AARRR acronym." Journal of Aesthetic Nursing 6, no. 6 (2017): 318–19. http://dx.doi.org/10.12968/joan.2017.6.6.318.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Deshmukh, Kalpana, Aparna Dighe, and Harshal Raje. "Impact of mindfulness-based programs on reducing stress and enhancing academic performance in college students." Scientific Temper 14, no. 04 (2023): 1456–64. http://dx.doi.org/10.58414/scientifictemper.2023.14.4.59.

Full text

Abstract:

Utilizing strategic marketing techniques that are especially created for obtaining qualified leads and attracting them into your sales funnel is the foundation of social media lead generation. Social media sales lead generation enables businesses to find potential customers. More significantly, these leads serve as a conduit to potential clients, enabling businesses to approach them with special deals and win their business. It speaks of the actions made by companies on social media platforms to find new leads. Leads being sent into the sales funnel, the leads being qualified via various chann

APA, Harvard, Vancouver, ISO, and other styles

23

Araujo, Cristiane Gontijo, and Juliana Maria Magalhães Christino. "O Impacto do Inbound Marketing na conversão de leads em oportunidades de vendas em um funil B2B ao longo do tempo." Prisma.com, no. 49 (2023): 24–43. http://dx.doi.org/10.21747/16463153/49a3.

Full text

Abstract:

This study aimed to prove if the practice of Inbound Marketing, anchored in the Digital Content Marketing strategy and its respective online media campaigns, influenced the stage change from a qualified lead to a sales opportunity in a B2B funnel over time. The data comprised the period between March 2018 and February 2020 and were analyzed using Cox Regression, as it is a suitable method for explaining the influence of independent variables on the occurrence of an event over time. Each conversion type was analyzed as an independent variable, considering top, middle, and bottom of funnel conte

APA, Harvard, Vancouver, ISO, and other styles

24

Chockalingam, Divya. "Predictive Analytics for Vehicle Purchase Intent." International Journal of Multidisciplinary Research and Growth Evaluation. 3, no. 4 (2022): 606–8. https://doi.org/10.54660/.ijmrge.2022.3.4.606-608.

Full text

Abstract:

Predictive analytics has emerged as a critical tool for businesses across industries, with the automotive sector being no exception. In the context of vehicle sales, predicting the intent of consumers to purchase a vehicle is crucial for optimizing marketing strategies, improving sales processes, and managing inventory efficiently. This research paper investigates the application of predictive analytics to forecast vehicle purchase intent using advanced machine learning algorithms, consumer data, and market trends. By analyzing patterns in customer behavior, this study highlights how predictiv

APA, Harvard, Vancouver, ISO, and other styles

25

Bovsh, Liudmyla, Ihor Komarnitskyi, and Kseniia Prykhodko. "Fulfillment of Digital Marketing in the Restaurant Business." Restaurant and hotel consulting. Innovations 5, no. 1 (2022): 37–51. http://dx.doi.org/10.31866/2616-7468.5.1.2022.260872.

Full text

Abstract:

Topicality. Digital marketing fulfillment allows the restaurant business entities to diversify sales opportunities and increase the economic profit. The digital space has not been mastered enough, therefore, it offers the conditions of an uncompetitive environment, some niches of “blue ocean”. The problems of fulfillment models implementation into the operational marketing activity has become an important component of the development strategy and a research object in the context of digitalization. The relevance of the study is to determine the main aspects of digital marketing fulfillment, bas

APA, Harvard, Vancouver, ISO, and other styles

26

Bovsh, Liudmyla, Ihor Komarnitskyi, and Kseniia Prykhodko. "Fulfillment of Digital Marketing in the Restaurant Business." Restaurant and Hotel Consulting. Innovations 5, no. 1 (2022): 37–51. https://doi.org/10.31866/2616-7468.5.1.2022.260872.

Full text

Abstract:

Topicality. Digital marketing fulfillment allows the restaurant business entities to diversify sales opportunities and increase the economic profit. The digital space has not been mastered enough, therefore, it offers the conditions of an uncompetitive environment, some niches of “blue ocean”. The problems of fulfillment models implementation into the operational marketing activity has become an important component of the development strategy and a research object in the context of digitalization. The relevance of the study is to determine the main aspects of digital marketing

APA, Harvard, Vancouver, ISO, and other styles

27

Gebhardt, Marcel. "Entwicklung datenbasierter Lead-Scoring-Modelle." Zeitschrift für wirtschaftlichen Fabrikbetrieb 118, no. 12 (2023): 867–71. http://dx.doi.org/10.1515/zwf-2023-1169.

Full text

Abstract:

Abstract Lead Scoring umfasst die Bewertung und Priorisierung potenzieller Kunden. Zu diesem Zweck wird versucht, die individuelle Kaufwahrscheinlichkeit im Sales Funnel vorherzusagen. Dieser Schritt stellt eine der wichtigsten Aufgaben im Vertriebsprozess dar. Vor diesem Hintergrund stellt der Beitrag ein praxisorientiertes Vorgehen vor, mit dem es gelingt, datenbasierte Lead-Scoring-Modelle zu Ableitung evidenzbasierter Entscheidungen zu entwickeln.

APA, Harvard, Vancouver, ISO, and other styles

28

Tarasova, E. E., E. V. Matuzenko, and I. A. Aminov. "SALES FUNNEL AS AN EFFECTIVE TOOL OF INTERNET TRADE: THEORETICAL AND METHODOLOGICAL ASPECTS." Herald of the Belgorod University of Cooperation, Economics and Law 4, no. 83 (2020): 205–14. http://dx.doi.org/10.21295/2223-5639-2020-4-205-214.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Татаровский, Ю. А. "Analysis and management of key business processes based on the sales funnel concept." Экономика и предпринимательство, no. 2(127) (April 11, 2021): 832–35. http://dx.doi.org/10.34925/eip.2021.127.2.164.

Full text

Abstract:

Воронка продаж -один из самых популярных инструментов для анализа и управления процессом продаж на предприятии. Она получила большое практическое освещение как за рубежом, так и в России благодаря своим неоспоримым преимуществам: надежности, простоте составления и использования, актуальности, эффективности на фоне низких затрат на ее эксплуатацию, что обеспечивается благодаря цифровым сервисам. Чрезмерная популяризация и коммерциализация этой концепции опасна для ее существования и развития, поскольку в динамичном мире высокотехнологичных идей, как правило, происходит процесс снятия сливок и п

APA, Harvard, Vancouver, ISO, and other styles

30

Griffin, Liz. "The power of social content: Transforming digital commerce." Journal of Digital & Social Media Marketing 12, no. 2 (2024): 129. http://dx.doi.org/10.69554/lszn9443.

Full text

Abstract:

In the rapidly evolving digital landscape, brands must adopt innovative strategies to stay competitive and engage effectively with their target audiences. Social content, traditionally confined to social media platforms, has proven to be a powerful tool for brand awareness, customer engagement and driving sales. However, to fully harness its potential, brands must integrate social content across the entire marketing funnel. This approach not only enhances customer experience but also leads to significantly better commercial performance. This paper explores the importance of utilising social co

APA, Harvard, Vancouver, ISO, and other styles

31

S. Ya, Kasian, Shapoval D. Ye, and Mykhailyshyn R. V. "Marketing communications, sustainable development during the promotion of home appliances in online stores under wartime conditions." Economic Bulletin of Dnipro University of Technology 81 (June 2023): 111–18. http://dx.doi.org/10.33271/ebdut/82.111.

Full text

Abstract:

Methods. The following methods and tools of scientific research are used in the article: induction and deduction – when analyzing data from a survey of respondents; description and generalization – during the analysis of theoretical and methodological components of product promotion; statistical analysis – during the processing of annual financial reports of company; Google ADS analytics methods – during the analysis of the advertising office, sales funnel of the online store and user interaction; competitive analysis, comparison – when researching products promotion on the market. Results. Th

APA, Harvard, Vancouver, ISO, and other styles

32

С. М., Сергеев, Бурилич И. Н., Толстова Г. С. та Бочарова О. Е. "Цифровой двойник коммерческой воронки конверсии". ИННОВАЦИИ, № 7(261) (6 липня 2020): 28–32. http://dx.doi.org/10.26310/2071-3010.2020.261.7.005.

Full text

Abstract:

Тренд на перевод значительного числа видов коммерческой деятельности в онлайн пространство происходит в условиях конкурентной среды. При этом стоит задача оптимизации экономических показателей с применением современных методов цифровой экономики. В данной работе предложено кросс-системное моделирование инновационного инструмента планирования бизнеса, как воронка продаж или более принятого в литературе названия sales funnel. Именно цифровизация позволяет осуществить планирование деятельности на основе опережающих показателей. Это основано на взаимодействии в реальном времени со средствами интер

APA, Harvard, Vancouver, ISO, and other styles

33

Paschen, Jeannette, Matthew Wilson, and João J. Ferreira. "Collaborative intelligence: How human and artificial intelligence create value along the B2B sales funnel." Business Horizons 63, no. 3 (2020): 403–14. http://dx.doi.org/10.1016/j.bushor.2020.01.003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Tokareva, Y., A. Polozov, M. Petuhova, and N. Morohov. "IDENTIFICATION OF THE RELATIONSHIP OF INDIVIDUAL AND PERSONAL CHARACTERISTICS OF SALES MANAGERS WITH THE EFFECTIVENESS OF PROFESSIONAL ACTIVITY." Management of the Personnel and Intellectual Resources in Russia 12, no. 2 (2023): 70–76. http://dx.doi.org/10.12737/2305-7807-2023-12-2-70-76.

Full text

Abstract:

The article is devoted to the study of personal characteristics of sales managers and their impact on the level of professional success.  A successful sales manager is the one that company executives are “hunting” for. He is offered a job on the most favorable terms for him. Due to the fact that: effectively leads the client through the sales funnel — from the first touch to the closing of the transaction; sells with minimal discounts or without them at all; launches word of mouth and motivates the client to bring new customers; gets pleasure from work; and after each sale, it strives to

APA, Harvard, Vancouver, ISO, and other styles

35

Rafidah Amelia Anastasya and Yekti Condro Winursito. "Penerapan Ranah Digital Marketing Funnel Untuk Meningkatkan Strategi Penjualan Graha Office Dengan Analisis SWOT." Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2, no. 1 (2024): 109–21. http://dx.doi.org/10.61132/venus.v2i1.101.

Full text

Abstract:

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketi

APA, Harvard, Vancouver, ISO, and other styles

36

Drozdovich, L. "THEORETICAL AND METHODOLOGICAL ASPECTS OF FORMATION OF INTEGRATED APPROACH TO THE MANAGEMENT THROUGH HOLISTIC MARKETING." Экономическая наука сегодня, no. 9 (June 27, 2019): 145–51. http://dx.doi.org/10.21122/2309-6667-2019-9-145-151.

Full text

Abstract:

The article considers the main trends in the development of modern marketing. The approaches to such concepts as «holistic marketing», communications capacity, which is generated by the formation of integrated marketing communications, are defined. The article has developed proposals for the optimization of communication structure taking into account the digitalization of consumer behavior. The stages of formation of «sales funnel» based on the transformation of communicational instruments and their integration are shown in the current paper.

APA, Harvard, Vancouver, ISO, and other styles

37

Agustin, Melinda Yuni, and Rita Komaladewi. "Strategi Pemasaran Melalui Flywheel Marketing Formula Pada Cv Tiga Rasa Gemilang (Cireng Cipok)." Business Preneur: Jurnal Ilmu Administrasi Bisnis 6, no. 2 (2024): 565–75. https://doi.org/10.23969/bp.v6i2.7927.

Full text

Abstract:

With the rapid development of time, business phenomena, especially in the food industry, have been evolving rapidly. So far, the marketing of CV Tiga Rasa Gemilang has been using a funnel marketing approach, which is deemed to have not produced optimal results. With the observation conducted, the author expands the marketing of Cireng Cipok using the flywheel marketing approach. The identified problems, design of the marketing plan, and analysis of the TOWS matrix are conducted. The research results project that the implementation of a flywheel marketing strategy focused on customer satisfacti

APA, Harvard, Vancouver, ISO, and other styles

38

Kolosova, Valeria V. "THE MECHANISM OF DESIGNING AN EFFECTIVE MARKETING STRATEGY ON THE BASIS OF DIGITAL SALES FUNNEL." Bulletin of the Moscow State Regional University (Economics), no. 1 (2019): 43–51. http://dx.doi.org/10.18384/2310-6646-2019-1-43-51.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Ogechukwu Nwanneka Ezechi, Oluwakemi Famoti, Chikezie Paul-Mikki Ewim, et al. "Integrating Marketing and Sales Strategies: Boosting Brand Visibility and Customer Engagement." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 11, no. 1 (2025): 1495–514. https://doi.org/10.32628/cseit251112174.

Full text

Abstract:

This review examines the integration of marketing and sales strategies as a crucial approach for boosting brand visibility and enhancing customer engagement in today's competitive business environment. The fusion of marketing and sales efforts aims to create a seamless customer journey, ensuring that potential customers receive consistent messaging and experience at all touchpoints. By aligning marketing and sales, organizations can leverage the strengths of both functions to drive better business outcomes. The integration process begins with the establishment of common goals and metrics that

APA, Harvard, Vancouver, ISO, and other styles

40

Beztelesna, Liudmyla I., Maryana V. Malchуk, and Volodymyr B. Vasyliv. "Features of the Implementation of Educational Programs Sales Management by Higher Education Institutions." Business Inform 6, no. 533 (2022): 129–37. http://dx.doi.org/10.32983/2222-4459-2022-6-129-137.

Full text

Abstract:

The purpose of the article is to reflect the features of the implementation of sales management of educational programs by higher education institutions (HEIs) of Ukraine. It is noted that Ukrainian HEIs in their activities have faced a number of challenges and are forced to act as business structures in the market of educational services, selling educational programs (EPs). It is shown that an educational program is the result and product of joint innovation-investment management activities of the administrative-managerial staff and the scientific-pedagogical staff of HEIs, all interested per

APA, Harvard, Vancouver, ISO, and other styles

41

Pavlova, Valentyna A., and Olena Yu Meshal. "WAYS OF IMPROVING SERVICE QUALITY IN NETWORK RETAIL." Європейський вектор економічного розвитку 2, no. 35 (2023): 101–12. http://dx.doi.org/10.32342/2074-5362-2023-2-35-8.

Full text

Abstract:

The article examines the ways to increase the efficiency of the retail network by involving consumers in making purchases in retail stores and a high level of their loyalty as a determining factor in the growth of turnover in the conditions of martial law. Methods of assessing the quality of service in trade enterprises have been established depending on the specifics of their activity and the degree of adaptation to changes in the external environment for the purposes of attracting and maintaining consumer loyalty. General trends in the development of modern retail, features of the sales funn

APA, Harvard, Vancouver, ISO, and other styles

42

Vazirani, Kiran, and Sunanda Vincent Jaiwant. "Flywheel: A New Digital Marketing Model." Ushus Journal of Business Management 22, no. 3 (2023): 63–77. http://dx.doi.org/10.12725/ujbm.64.5.

Full text

Abstract:

The flywheel model has gained popularity in marketing as an alternative to the conventional sales funnel paradigm. The flywheel model emphasises the value of client happiness, engagement, and loyalty through a customer-centric strategy to marketing, sales, and customer support. Customers are seen as the primary driver of growth, and marketing, sales, and support teams collaborate to keep the flywheel turning. Flywheel, offers new ways to engage and re-engage existing leads and customers to enhance the brand value of any product. The flywheel marketing approach emphasises the notion that client

APA, Harvard, Vancouver, ISO, and other styles

43

GRYSHCHENKO, Ivan, and Dmytro SHKODA. "THE SPECIFICS OF ORGANIZING AN END-TO-END MARKETING INTERNET ANALYTICS SYSTEM." Management 35, no. 1 (2023): 22–32. http://dx.doi.org/10.30857/2415-3206.2022.1.2.

Full text

Abstract:

Introduction and purpose of the study. Nowadays, during the period of intensive development of the network economy, Internet marketing in business is becoming more and more relevant, in particular Web analytics of business, which should not be based on theoretical indicators, such as the number of applications/calls from the site, but on important for business: the number sales and the amount of income. End-to-end analytics allows you to understand which customers are really beneficial for the business. End-to-end analytics is an analysis of the effectiveness of advertising campaigns based on

APA, Harvard, Vancouver, ISO, and other styles

44

Dolmatenya, Yu V., A. V. Kuchumov, and P. Yu Eremicheva. "THE ROLE OF CLIENT PSYCHOLOGY IN THE SERVICE SECTOR AND THE DEFI-NITION OF THE MAIN TYPES OF CON-SUMERS IN THE NICHE TOURISM SEC-TOR." ECONOMIC VECTOR 1, no. 36 (2024): 79–84. http://dx.doi.org/10.36807/2411-7269-2024-1-36-79-84.

Full text

Abstract:

This article describes the importance of cli-ent psychology and its specifics in tourism, notes the role of the sales funnel as a uni-versal algorithm, highlights the relationship of influence factors and consumer motiva-tion. The study involves the analysis of the influence of specific factors within the boundaries of a certain destination, which form the narrowly focused requests of con-sumers of tourist services. The paper high-lights the categories of niche areas and pre-positive intersections with personal charac-teristics. The study identified the main seg-ments of consumers of tourist s

APA, Harvard, Vancouver, ISO, and other styles

45

Illescas-Manzano, María D., Noé Vicente López, Nuno Afonso González, and Carmen Cristofol Rodríguez. "Implementation of Chatbot in Online Commerce, and Open Innovation." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 2 (2021): 125. http://dx.doi.org/10.3390/joitmc7020125.

Full text

Abstract:

This study describes the chatbot journey and focuses on its implementation within the digital marketing strategy in the first part of a company’s sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the ManyChat platform to increase the number of leads, comparing the chatbot with the previous strategy used by the company to obtain contact information. This research work takes a step further and shows that implementing a chatbot through the ManyChat platform by a company that markets online has a positive impact on the capturing of leads, as opposed to the resu

APA, Harvard, Vancouver, ISO, and other styles

46

Bakulich, Olena, та Anton Bokyi. "ОMNICHANNEL MARKETING AS A NEW OPPORTUNITY TO BUILD AN EFFECTIVE CONSUMER INTERACTION STRATEGY". Economic Profile 17, № 1(23) (2022): 84–90. http://dx.doi.org/10.52244/ep.2022.23.05.

Full text

Abstract:

The article is devoted to research and definition of the principles of omnichannel marketing technology and its rationale as an effective way to interact with the consumer and increase the efficiency of the enterprise. Whereas, in the conditions of growth of digital economy and production of information technologies, new approaches to marketing activity are formed. With the development of digital marketing, there is a need for new strategic approaches and technologies that can retain existing customers and attract new ones, build long-term relationships, and increase their LTV, especially when

APA, Harvard, Vancouver, ISO, and other styles

47

Hahn, Carsten H., Vili Sotirova, Patrick Brecht, and Anja Ströbele. "Evaluation and Further Development of the B2B Startup Experimentation Framework: Application in B2C E-Commerce." Athens Journal of Business & Economics 10, no. 4 (2024): 253–70. http://dx.doi.org/10.30958/ajbe.10-4-1.

Full text

Abstract:

Different challenges and uncertainty arise from digital transformation as managers are forced to find new channels or make alternative investments decisions. Companies can use experiments as knowledge-generating resources to mitigate the uncertainty surrounding the adapted business model. The B2B Startup Experimentation Framework (B-SEF) was developed for startups in the B2B environment to discover and validate a business model’s desirability through business experiments. This study uses the criteria completeness, consistency, plausibility, accuracy, and feasibility to investigate to what exte

APA, Harvard, Vancouver, ISO, and other styles

48

Goyal, Ms Megha, and Ms Neha Sharma. "A Review Study on Role of Chatbot in Consumer Buying Process." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 008 (2024): 1–14. http://dx.doi.org/10.55041/ijsrem37074.

Full text

Abstract:

Chatbots play a pivotal role in social marketing by enhancing customer engagement and streamlining interactions. They provide instant, round-the-clock responses to customer inquiries, which significantly boosts satisfaction and retention. By personalizing conversations and delivering targeted content, chatbots help drive traffic and conversions, effectively nurturing leads and guiding them through the sales funnel. Additionally, they collect valuable data on customer preferences and behaviors, enabling businesses to refine their marketing strategies and improve overall user experience. Their a

APA, Harvard, Vancouver, ISO, and other styles

49

IWALEHIN, OYINDAMOLA, and MATTHEW FISHER. "CRM With Salesforce Hubspot and Motion AI: Chatbotenabled CRM – An Analysis of Automated Customer Relationship Management." ICONIC RESEARCH AND ENGINEERING JOURNALS 7, no. 5 (2023): 301–3. https://doi.org/10.5281/zenodo.14194035.

Full text

Abstract:

This research investigates the evolving landscape of customer relationship management (CRM) driven by artificial intelligence (AI), focusing specifically on HubSpot’s acquisition of MotionAI. We examine the impacts, advantages, and drawbacks of integrating AI-powered chatbots into CRM environments, highlighting their role in automating customer interactions. Chatbots present significantbenefits in scalability, efficiency, and task automation, particularly suited for high-volume customer inquiries. However, this shift riskscompromising personalized service, essential for building trust an

APA, Harvard, Vancouver, ISO, and other styles

50

Husna, Nadhilah, Hartoyo Hartoyo, and Nur Hasanah. "Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf." Binus Business Review 15, no. 3 (2024): 239–49. http://dx.doi.org/10.21512/bbr.v15i3.11355.

Full text

Abstract:

The research provided a complete and practical perspective on reviving struggling small businesses by redesigningmarketing strategies to boost sales. It aimed to identify the implemented marketing strategy, evaluate the marketingperformance, and redesign the marketing strategy. An exploratory mixed-method approach was applied, comprisingthree stages. First, qualitative descriptive analysis identified the existing marketing strategy through in-depthinterviews and direct observation, analyzed using Segmentation, Targeting, and Positioning (STP) and the Cocreation,Currency, Communal Activation, a

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!