Academic literature on the topic 'Semiotic discourse analysis'
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Journal articles on the topic "Semiotic discourse analysis"
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Akber Sajid, Muhammad, and Muhammad Riaz Khan. "America in Pakistani Print Media: A Semiotic Discourse Analysis based Study of Pak-Us Relationship." International Journal of Applied Linguistics and English Literature 9, no. 4 (July 31, 2020): 71. http://dx.doi.org/10.7575/aiac.ijalel.v.9n.4p.71.
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Print media semiotic discourses are one of the best sites for ideological investment and their role is very significant in the production and dissemination of certain ideology. The aim of the present study is to critically decode the semiotic discourse(s) of Pakistani English newspaper DAWN (daily) with special reference to the representation of Pak- Us relationship through the analysis of the semiotics discourses. The data for the present research has been collected from the mentioned newspaper. The time span for data collection ranges from October 2018 to December 2018. Out of ten (10) caricatures which represent Pakistan attempting to survive at its own rather than depending on America one was purposively selected for linguistic and semiotic analyses. The study is descriptive and utilizes qualitative research design. For this purpose, the researchers have devised an amended research model by drawing upon Fairclough (1995), Kress (2010) and Kruger’s (2000) research models to analyse linguistic, semiotic and focus group discussions data. The semiotic analysis has also been validated by incorporating the remarks of focus group participants. Based on the analysis of data the study concludes that noting is absolute in politics as far as Pak- Us relations through semiotic discourses are concerned. Additionally, the research reveals that print media semiotic discourses work insidiously to represent socio- political changes by employing linguistic and meta-linguistic devices and techniques.
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Badir, Sémir. "Semiotics and Discourse Studies." Gragoatá 22, no. 44 (December 22, 2017): 1049–65. http://dx.doi.org/10.22409/gragoata.v22i44.33548.
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In this paper, I would like to discuss the contribution that post-structuralist semiotics has brought to the analysis of academic discourse. The semiotic model was developed initially for the analysis of tales and myths. It has been gradually extended to various forms of fiction (novels, short stories), and then, according to "a growing degree of complexity and abstraction", to all "forms of social production of meaning" (p. 5). This is the project stated in the first pages to a book entitled “Introduction to Discourse Analysis in Social Sciences” (A.J. Greimas & E. Landowski eds, 1979). The generalized extension is based on a typology of discourses that has been illustrated by specific analyses published in the 1980s (Bastide 1981, Bastide & Fabbri 1985, Landowski 1986, Bordron 1987). One may be considered that the research project led by Greimas and Landowski is thus located at the farthest point of development and initial application of the model and it is therefore a test for the narrative hypothesis. In doing so, the semiotic approach took the risk of being confronted with other models of analysis, such as they were elaborated in theoretical frameworks resulting from rhetoric (renewed in the 1950s by Chaim Perelman and his school ), pragmatics (cf Parret 1983 & 1987), sociology of knowledge (from the founding work of Berger & Luckmann 1966), or as they relate to other theoretical currents in the language sciences (in particular, In France, the Althusserian discourse analysis). For the discourse in social sciences, these models offer two advantages over that of semiotics: on the one hand, it seems that the theoretical postulates on which they are worked out are more directly in accord with this type of discourse; on the other hand, they can count on a solid tradition of studies to ensure the sustainability of the results. Nevertheless, the model of semiotic analysis is original and it has also an advantage: it is general. I will put forward the benefits of this generality. ---DOI: http://dx.doi.org/10.22409/gragoata.2017n44a1033
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Sajid, Muhammad Akbar, Sajid Waqar, Rabia Mohsin, and Muhammad Javaid Jamil. "Post 9/11 American Footprints in Pakistani Media: A Critique of Semiotic Discourses of Pakistani Newspapers." Review of Economics and Development Studies 6, no. 1 (March 31, 2020): 125–33. http://dx.doi.org/10.47067/reads.v6i1.190.
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This paper highlights the power of image in shaping perception of the people regarding post 9/11 American representation in Pakistani print media discourses. The study deconstructs the semiotic discourse(s) of Pakistani English newspaper Dawn (daily) from September 2018 to February 2019 to argue that linguistic and semiotic devices and techniques work discursively to shape the readers’ perception regarding American foot-prints in Pakistani print media. It employs Multimodal Critical Discourse analysis approach by drawing upon Machin (2007), Van Leeuwen framework for recontextualization (2008) and Fairclough’s (2003) for visual and linguistic analyses to lay bare embedded ideologies propagated through word-picture conjunction. The levels of analysis include participants, settings, poses, objects, metaphor, inclusion, exclusion and discourse. Moreover, the researchers have validated the findings of their semiotic analysis by conducting two focus group discussions among the students of linguistics and other disciplines. The findings reveal that print media semiotic discourses provide an appropriate use of language in graphic form. The findings reveal that no use of language is ideology free and words and pictures work in conjunction to propagate desired ideology to the target readership. Additionally, the study notices the visible change that has taken place regarding American representation from superordinate to back foot and ready-to-hold dialogue through semiotic discourses of mentioned newspaper.
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Timmermans, Stefan, and Iddo Tavory. "Racist Encounters: A Pragmatist Semiotic Analysis of Interaction." Sociological Theory 38, no. 4 (October 9, 2020): 295–317. http://dx.doi.org/10.1177/0735275120961414.
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Complementing discourse-analytic approaches, we develop C. S. Peirce’s semiotic theory to analyze how racism is enacted and countered in everyday interactions. We examine how the semiotic structure of racist encounters depends on acts of signification that can be deflected and that take shape in the ways actors negotiate interactions in situ. After outlining the semiotic apparatus Peirce pioneered, we trace the dynamic processes of generalization and specification in recorded racist encounters as specific forms of semiotic upshifting and downshifting. We demonstrate how attending to racist encounters and engaging the sociology of race sharpen key assumptions that pragmatist semiotics makes about the structure of signification, as it forces one to examine the interplay of marked and unmarked categories and identities in interaction, and to take the differential power to signify into account in shaping the potential effects of semiotic strategies.
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Haider, Shirin. "Semiotics Ideology and Femininity in Popular Pakistani Women's Magazines." Hawwa 7, no. 3 (2009): 229–48. http://dx.doi.org/10.1163/156920709x12579112681765.
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AbstractDrawing on theoretical perspectives from Western feminist research on the genre of women's magazines, I adapt Lazar's model of feminist critical discourse analysis (2005; henceforth referred to as FCDA) to write a critique on the genre of popular Pakistani women's magazines as linguistic and semiotic constructs, which articulate a certain ideology regarding the construction of Pakistani womens' identity. Through semiotic analysis of certain sections of the magazines, I point out the underlying normative and ideological assumptions in order to show how these magazine representations position women; and how semiotics wield power in marginalizing the role of women in society. The restrictive nature of discourses on femininities is highlighted through an analysis of discursive linguistic and semiotic techniques and devices. I argue that the role of semiotics is central in shaping and reinforcing such asymmetrical, gendered and sexist social patterns and practices and that these images (can) have repercussions with regard to women's sexuality(ies) and their social roles and identities.
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Avelar, Maíra, and Paulo Henrique Aguiar Mendes. "Multimodal analysis of metaphors in political-religious discourse: a cognitive-semiotic approach." Scripta 20, no. 40 (December 23, 2016): 119. http://dx.doi.org/10.5752/p.2358-3428.2016v20n40p119.
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<p>This paper analyzes the interrelation between gestures and speech in the construction of multimodal metaphors in the “legislative session” genre. Based on Multimodal Semiotic Blending (MSB), an adaptation of Brandt and Brandt’s (2005) model (MIRANDA; MENDES, 2014; AVELAR, in press), an illustrative analysis of the multimodal metaphors found in the sessions was performed, focusing on the verbal and gestural resources used by the participants. To do so, five scenes were selected from two legislative<br />sessions performed by two so-called “Representative-pastors” of the Brazilian House of Representatives: Marco Feliciano and Silas Malafaia. Finally, the metaphors and the gestures performed by both politicians were compared. The conclusion reached in this study demonstrated how MSB can be relevant when analyzing the iconicity of material resources (mainly gestures) used by the participants.</p><p><br />Keywords: Cognitive Semiotics. Multimodal Semiotic Blending. Politicalreligious discourse. Brazilian politics. Legislative sessions.</p>
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Torop, Peeter. "Semiotics of mediation. Theses." Sign Systems Studies 40, no. 3/4 (December 1, 2012): 547–56. http://dx.doi.org/10.12697/sss.2012.3-4.15.
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Semiotics of mediation is based on comparative analysis of mediation processes, on typology of forms of mediation and on the subsequent complementary analysis of culture. Not only does cultural analysis that is based on semiotics of mediation proceed from communication processes, it also searches for possibilities of correlation between concepts of describability, analysability, translatability. Depending on the strategy of mediation semiotics it is possible to create an overview of the main parameters of cultural analysis and to specify the boundaries of semiotic analysis of culture. The main types of mediation are simultaneously parameters of cultural analysis. The main types include autocommunicative mediation, metalingual mediation, intertextual mediation, interdiscursive mediation, and inter- or transmedial mediation. Typology of mediation types facilitates the understanding of the autocommunicative aspect of culture and creates the basis for analysing communication processes not on the level of the immediate sender and receiver but as part of the culture’s communication with itself. Semiotics of mediation starts from semiotic mediation and ends with a culture of mediation in which one and the same cultural language or text operates as a means of dialogue with itself, as a means of communication with others, as part of some textual system or discourse, or as a transmedial phenomenon. Semiotics of mediation is a means of studying the correlation between implicit semiotic mediation and forms of explicit semiotic mediation, thus complementing cultural semiotic study of culture.
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Al Zahrani, Faisal Bin Salih. "سيميائية الخطاب السياسي، الشعر في الحجاز نهاية عهد الدولة العثمانية أنموذجاً / Political discourse semiotics: Hijaz poetry at the end of Othman empire." مجلة الدراسات اللغوية والأدبية (Journal of Linguistic and Literary Studies) 9, no. 1 (April 29, 2018): 125–42. http://dx.doi.org/10.31436/jlls.v9i1.614.
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ملخص البحث:
يعد الأدب العربي في إقليم الحجاز جزءاً من أدب الأمة العربية الجميل؛ لكن الدراسات الأدبية لا تزال غير كافية على الرغم من بذل بعض الباحثين جهوداً لجمع مادته الأدبية التي لا يزال كثير منها مخطوطاً أو مفقوداً أو مخفياً لأسباب متعددة. يبحث المنهج السيميائي عن المعنى من خلال البحث عن الاختلاف الداخلي للمعاني عبر المنهج السيميائي لتحليل الخطاب الشعري؛ وذلك من منطلق المنهج السيميائي في دراسة النصوص الشعرية والتي تؤكد أنها تتكون من نظام لغوي يعطي مجموعة من المعطيات الخاصة، وهذه الرؤية أسقطها المنهج السيميائي على أغلب النصوص الإبداعية، مع تميز النص الشعري بقدرته على اختزال المعنى، وتسعى هذه الدراسة إلى تتبع الشعر السياسي في الحجاز والوقوف على الدلالات التي يبرزها التحليل السيميائي من خلال المعنى الشعري، وذلك باتباع المنهج الوصفي التحليلي؛ حيث تبدأ بمقدمة تعرف ببعض المصطلحات الهامة مثل: إقليم الحجاز، السيميائية، الشعر السياسي، وستقوم عناصر التحليل لعدة مستوايات: تبدأ الخطاب العام، والمستوى المعجمي، والمستوى التركيبي، ثم المستوى التركيبي.
الكلمات المفتاحية: الشعر السياسي - السيميائية - الخطاب العام - المستوى المعجمي- المستوى التركيبي.
Abstract
Arabic literature in Hijaz area is a part of magnificent Arabic literature. Much of literary works are still missing for many reasons despite the effort of some researchers in collecting and recording them. The semiotic approach looks into meaning by examining its internal differences through semiotic method to analyze poetic discourse. The semiotic approach helps in studying the poetic texts that reveal that it contains a language system that implies certain inputs. This very method helps to reveal such a perception on most of creative texts, with the distinction of the poetic text as having the ability to compress meaning. This paper aims at tracking the political poems in Hijaz and dwell on the meaning revealed by the semiotic analysis through the poetic meaning. The study makes use of the descriptive analysis method. It begins with the definition of some significant terms such as: Hijaz, semiotics, political poems; the analysis is based on certain levels: it begins with the general discourse, lexical and phrasal levels.
Keywords: Political poems, semiotics, general discourse, lexical level, phrasal level.
Abstrak
Satera Arab di Hijaz adalah sebahagian daripada kesusasteraan yang gemilang. Namun masih banyak karya-karya yang masih hilang disebabkan banyak faktor walaupun usaha-usaha para pengkaji dalam mengumpul dan merekodkannya. Pendekatan semiotik ini melihat aspek makna dengan melihat perbezaan dalaman melalui metod semiotik untuk menganalisa wacana syair. Pendekatan ini juga menolong menyingkap sistem bahasa tertentu yang menandakan input tertentu. Ia juga menolong menyingkap untuk menyerlahkan persepsi tertentu tentang kebanyakan teks kreatif, terutamanya kelebihan teks puitis untuk memampatkan makna. Kajian ini bertujuan untuk mengesan syair-syair politik di Hijaz dan mengkaji makna yang diserlahkan melalui analisa maksud puitis. Kajian ini menggunakan metod analisa deskriptif. Ia dimulakan dengan definisi beberapa terma penting seperti: Hijaz, semiotic, syair politik; analisa yang dibuat adalah berdasarkan kepada beberapa tahap: ia bermula dengan wacana umum seterusnya tahap-tahap leksikal dan phrasa.
Kata kunci: Syair politik, semiotic, wacana umum, tahap leksikal, tahap frasa
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Pérez, Carlos González. "Semiotic study for the analysis of communications within organizations: Theoretical approach from organizational semiotics." Semiotica 2017, no. 215 (March 1, 2017): 281–304. http://dx.doi.org/10.1515/sem-2015-0033.
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AbstractIn this paper we develop a methodological proposal for the study of communications within organizations from a semiotic approach. This proposal includes a semiotic study based on three central concepts: 1. the sign and its development – we begin with Charles S. Peirce’s well-known concept of sign and continue with the discourse transformation perspective; 2. the development of operations for the analysis of semiotic expressions to find a specific mechanism which enables us to analyze interpretative-cognitive processes in iconic, indexical, and symbolic expressions; and 3. interpretation processes in organizations developed from the analysis of the role of dynamic objects in the creation of signs to try to develop a descriptive, analytic, and reconstructive approach on how dynamic objects work and go further in the description of possible semiotic worlds. We develop concepts such as social semiosis (as a system), semiotic expressions (as updates to this system) in organizational environments, and the concept of semiotic actors closely related to the construction of an organizational world. This study enables us to approach the dynamics in communicational processes within organizations in all its elements to perform a critical analysis.
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Pruvost, J., Lyudmila M. Buzinova, and Natalia V. Sedykh. "French gastronomic discourse: experience of linguistic and semiotic analysis." RESEARCH RESULT. THEORETICAL AND APPLIED LINGUISTICS 5, no. 1 (March 30, 2019): 27–39. http://dx.doi.org/10.18413/2313-8912-2019-5-1-0-3.
Full textDissertations / Theses on the topic "Semiotic discourse analysis"
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Marthinus, Leilani. "Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis." University of the Western Cape, 2015. http://hdl.handle.net/11394/4658.
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Magister Artium - MAThe problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although manipulation of different genres and modalities has accelerated in the production of movies, documentaries and soapies due to developments in media technologies, there have been very few studies on the subject. The purpose of this study was to investigate how the Isidingo producers use new technologies and editing tools to merge and/or manipulate different semiotic material in the production of Isidingo. I investigated how different stories and narratives are infused into the storylines and how the producers are re-figuring socio-cultural-histories as semiotic resources in the production of Isidingo. This involved a determination of how storylines and other semiotic resources are transformed in Isidingo for aesthetic and communicative effect. The idea was to explore the socio-historical trajectory as semiotic material in time and space. In addition, I explored how the producers draw on and manipulate different genres (e.g. politics, advertisements, legal drama) which are often infused in the storylines in the production of the soap opera. The focus here was on the blurring of generic boundaries as Isidingo producers’ use of multiple genres within the soap opera for aesthetic and communicative effect. I also explored how local and international topical issues are re-contextualised, intertextualised and resemiotised in the local Isidingo storylines. The idea was to do a multi-semiotic analysis of Isidingo as a soap opera, focusing on the reproduction of semiotic material. This entailed an ethnographic approach to data collection and analysis, which included nine randomly selected aired episodes of the soap opera. I found that this soap opera heavily depends on societal discourses such as sociocultural- histories, language-in-use and popular culture as its resource for composing believable plotlines. These everyday discourses are strategically used by the producers to recreate reality into the fictional world by demonstrating semiotic remediation and resemiotisation as discourse practices. I conclude that the producers recycle issues from the real world and recontextualise them into the fictional world in order to evoke viewer involvement (transparent immediacy) and to infuse multiple media (hypermediacy) for extended meanings. In addition to this, technology such as gadgetry, social networks and software are reconstructed in order to subliminally advertise these products to the viewers. I also conclude that the producers of Isidingo treat language in the soap opera as social practice. This makes it possible for the producers to create characters with multiple identities to depict different social roles and voices. By bringing in real life aspects, the soap opera serves as both fiction and reality.
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Wilton, Marion. "A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements." University of the Western Cape, 2015. http://hdl.handle.net/11394/4859.
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Magister Artium - MAAdvertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate norms and ideas around ethnicity. Physical signifiers such as skin colour and hair are not only considered to be the most important facets in global beauty culture but are also seen as two principal phenotypes for racial classification (Mercer, 1987). These two attributes are also deeply situated within Black Feminist Discourse Studies and are therefore, culturally and socially significant (Erasmus, 1997; Hunter, 2002). As Dyer (1997:539) states: “every decision about a person’s worth is based on what they look like, what they speak, and where they came from.” Hence, body and hair politics point to power struggles which stem from historical discourses. As part of a capitalist environment, magazines such as True Love are also perceived as cultural commodities which occupy an important role in creating, transmitting and disseminating cultural meaning and in this regard, advertised texts are rich in cultural meaning and embedded with hidden ideologies. As a vehicle of social communication, True Love professes to be a mouth piece and a representative of the liberal, modern Black South African woman and portrays itself as a guiding companion and expert on womanhood (Laden, 2001). In this capacity, the magazine also creates and transmits messages about ideal feminine beauty. Following a multi-semiotic approach, by incorporating multimodality and social semiotics as proposed by Kress and Van Leeuwen (2006), Van Leeuwen (2006; 2008) and O’Halloran (2011, in press), beauty advertisements are scrutinized in terms of the different semiotic principles which afford for different meaning-making opportunities and interpretation. Critical discourse analysis suggested by Fairclough (1992) and Wodak (1995) renders a supportive function to this social semiotic multimodal framework, in order to critically explore how the notion of ideal feminine beauty is constructed in True Love and to establish how inter-semiotic relations are created, reinforced and function to sustain hegemonic ideas in present-day beauty advertisements. The findings suggest that socio-cultural meanings attached to phenotypic traits such as skin and hair remain significant in contemporary society as a result of the repeated themes in media, especially advertising. Moreover, the consequential emphasis on beauty culture and the omnipresence of idealised imagery in mainstream media are responsible for composing and sustaining the belief that Whiteness is the only valid prototype of beauty. The whitewashing of Black models show how idealised preferences in media prevail. Advertisements display how the message of White superiority and supremacy is constructed visually and verbally, ultimately producing an overall ‘visual language of Whiteness’ which leads to devaluing and erasing forms of Black identity, while enhancing forms of White representation. This paper exposes existing dominant cultural narratives in the True Love advertising discourse that simultaneously produce and inflate an idealised Eurocentric version of feminine beauty. The hegemonic standard of feminine beauty dictates that women conform to a specific ideal which involves engaging in practices such as skin lightening, hair straightening or wearing weaves. This dissertation concludes that digital alteration techniques and photographic manipulation are predominantly used in mass media to portray advertised images resembling ideals closer, which means that it effectively enhances rather than detracts from the norm. Thus, White women look Whiter, thinner, richer and blonder. Caucasian models in advertised texts all have light hair and are seldom portrayed with dark hair. Light-skinned Black women portray Western mediated standards through physical appearances which seem to emulate those of their White counterparts, which Hunter (2011) describes as the ‘illusion of inclusion’. Although this marketing strategy operates under the premise of fostering ethnic diversity and to include women from all racial backgrounds, it reinforces the belief that Anglo-Saxon beauty norms are the only valorised signifiers of idealised beauty. Essentially, having a light skin colour is associated with sophistication, social mobility, success and the resulting financial and economic well-being. Based on this, the magazine appears to promote and celebrate feminine beauty based on a Eurocentric ideal.
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Hobson, Jane Claire. "Texted love : a social-semiotic examination of greeting cards /." View thesis View thesis View thesis, 2002. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030407.164658/index.html.
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Thesis (Ph.D.) -- University of Western Sydney, 2002.Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, School of Communication, Design and Media, University of Western Sydney, February, 2002. Bibliography : leaves [306]-324.
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Sands, Victoria. "Neoliberalism, Postfeminism, and Ideal Girls: A Semiotic Discourse Analysis of Successful Girlhood in Seventeen Magazine." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23354.
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This thesis looks at how a contemporary notion of successful girlhood is negotiated in the social text of Seventeen magazine. Moreover, it demonstrates the ways in which Seventeen’s representations of successful and ideal girls reflect and mediate timely values of postfeminism and neoliberalism. This thesis will also make visible how race, class, ability, and sexuality are negotiated within Seventeen’s “success” framework, in order to illuminate intersectional issues implicit in conceptualizing ideal girlhood. The method for this research is a semiotic discourse analysis, looking at the visual and linguistic signs within the text in order to connect them with broader ideologies and themes surrounding contemporary ideal girlhood. Drawing on girls’ studies and feminist cultural studies literature, the discourse of ideal girlhood is situated in a so-called “postfeminist” moment, in which girls, as popular, highly visible subjects in contemporary society, are perceived to be poised for achievement and social ascension, all while being closely surveilled. These expectations of postfeminism intersect with current neoliberal principles of individualized success; analysis is therefore connected with and contextualized by discussion of late modern principles of neoliberalism and its economic, social, and political logic.
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Ferris, Fiona Severiona. "A multisemiotic discourse analysis of race in apartheid South Africa: The case of Sandra Laing." University of the Western Cape, 2015. http://hdl.handle.net/11394/5231.
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Philosophiae Doctor - PhDIn this thesis I investigate the reconstruction of the life history of Sandra Laing and the recreation of the apartheid context by analyzing two artefacts. These main artefact for investigation is the movie Skin, by Anthony Fabian which is based on the book "When She Was White: A Family Divided By Race" by Judith Stone, which is the second artefact for investigation. The latter artefact is based on the life of Sandra Laing. Sandra Laing was born to white parents in the apartheid era, but she did not ascribe to the physical description of a person who was classified 'white' in accordance with legal and social framing thereof in apartheid South Africa. This posed many legal, social and political difficulties for her family. I was particularly interested in the composition of information sources and how semiotic resources are re-enacted, reused and repurposed in the movie ‘Skin.’ The study is more theoretical than applied in that it seeks to answer the question posed by Prior and Grusin (2010: 1): "How do we understand semiotics/multimodality theoretically and investigate it methodologically?" In the study I develop Prior and Grusin’s (2010) thesis by working with notion of semiotic remediation as a focus on semioticity helps me to focus on the signs across modes, media, channels and genres. Therefore, the book on Sandra Laing and the movie are used as databases from which to extract semiotic resources in the exploration and extension of multimodality theory through multisemiotic analysis using semiotic remediation as 'repurposing' in particular. In the process, the notion of semiotic remediation becomes the tool for extending theory of multimodality, by demonstrating the repurposing of semiotic material from the book, such as apartheid artefacts, racialised discourses, dressing, racialised bodies and bible verses, for example, into the recreation of apartheid in the movie 'Skin.' I employed a multisemiotic discourse analysis to analyse the data, which is multimodal, and because I was interested in the complexity of the meaning making process involving multiple modes of representation. This framework was useful in analyzing the complex interaction between the various modes for meaning making. I used resemiotisation and remediation as conceptual tools to trace the translation of events across artefacts and how the material and generic traces are reframed and repurposed within its new contexts for new meanings in the movie 'Skin'. This study makes important contributions to research on the race debate in South Africa in particular. Although apartheid laws have been repealed and new democratic order is in place, the issue of race has flared in the media and South African society generally. The recurrent debates on lack of transformation in former whites only universities, the #FeeMustFall Movement and recent debates in parliament about revisiting the land redistribution issue all have racial undertones – the continued disempowerment of the non-white South Africans. The focus on the recapturing of the complexities surrounding the race debates and the implications of the racialised society, particularly how they are conceptualized and rematerialized within the semiotic limitations of book and a film contributes to a novel understanding of the making and lifestyles of inequality in apartheid South Africa. From a theoretical and analytical perspective, the study feeds on and extends the notion of multimodality to multisemioticity using the extension, semiotic remediation, not in the ordinary sense of mediating a new, but on the notion of the reframing and particularly repurposing of a particular social, political, cultural and historical semiotic material in new contexts in the recreated new worlds in the film and book. In this regard, the study provides interesting insights into the remediated reconstructions of race and racial inequalities, and the remodeling of artefacts and semiosis that are used in this reformation of the apartheid material cultures and contexts. In analysing the remaking of the apartheid culture in the film and the book, I theorefore make a unique contribution in identifying the semiotic materials that are indicative of the flawed nature of biological arguments for racial classification and race-based social structuring. I discuss the implications of this by analysing the remediation of the body as a racial scape, and the apartheid material culture as providing the semiotic landscape on which meanings are produced and consumed. The study thus contributes to research on recent developments in multimodality through its extension of semiotic remediation, which is designed to uncover the intricate interaction between semiotic resources in various media as well as their translation and repurposing across artefacts. In this regard, the study adds to extending the theoretical framing of multimodality thus: resemiotization accounts for the circulations of texts from mode to mode or one context to another, while semiotic remediation accounts for the repurposing of semiotic resources for different purposes and for their multiple meaning potentials.
National Research Foundation
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Ashby, Wendy. "Authoring the German "other": A semiotic,narrative discourse analysis of the culture box in beginning L2 German textbooks." Diss., The University of Arizona, 2003. http://hdl.handle.net/10150/280250.
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Recent trends in immigration to the German speaking countries have contributed to a new multi-cultural demographic in the "culture boxes" of L2 German textbooks. A close analysis of their content, however, reveals a racist discourse that promotes and reinforces a power-based, hegemonic majority culture at the expense of minorities, as well as materials that reinforce U.S. American cultural values at the expense of German ones by imagining a community of German speakers that meets U.S. national identity needs. Utilizing tools from the fields of semiotics, critical discourse analysis and cultural studies, the dissertation demonstrates how both racism toward the German "Other" and U.S. American ethnocentrism are promoted by discourse strategies including but not limited to: narration, indexicality, myth, metaphor and metonym. This dissertation views and comments on the L2 German textbook from the perspective of text itself, the culture therein represented, and the users of the materials, proposing that "reading" the L2 German textbook from a Cultural Studies perspective effectively addresses current theories about culture teaching and disciplinarity while bringing basic language learners into a much-advocated arena of critical thinking about the self and others. Such activities align basic language instruction more closely with beliefs about the responsibilities and goals of Humanities and General Education teaching in the United States.
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Peck, Amiena. "Reimagining diversity in post-apartheid Observatory, Cape Town: a discourse analysis." University of the Western Cape, 2012. http://hdl.handle.net/11394/4964.
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Philosophiae Doctor - PhDThe focus of the thesis is conceptually-based and problematizes the notion of a transformed society while addressing and evaluating its meaning in the multicultural post-apartheid neighbourhood of Observatory, Cape Town. Confluent concepts such as ‘multilingualism’, ‘hybridity’ and ‘community’ are discussed within the historical and contemporary context of a newly established democratic South Africa. Through a poststructuralist discourse analysis, the study endeavours to explore discourses of language and identity in the previously predominantly English-speaking community of Observatory. It is hoped that this research will build upon knowledge of inter alia social interaction, translocations and community membership, identity, language and integration in Observatory. Focus therefore rest on issues such as hybridity, identity options, translocal and transnational cultural flows, localization and globalization. All these issues fall under the broader theme of discourse of transformation and integration in multilingual spaces. The study strictly works within the framework of a qualitative approach with the focus resting on a discourse analysis of generated narratives supplied by informants during interviews and temporal and spatial descriptions of research sites. Arising from this study it is hoped that a deeper understanding of migration, transnational and transcultural flows, hybridity and identity will be reached. Critically, this study delves into two ‘new’ areas which subsume sociolinguistics, specifically semiotic landscape and place branding. Exploration into the appropriation of space by ‘newcomers’ and the subsequent reimaginings of space into place are of keen interest here. In this respect, this study aims at shedding light on recurrent, contesting and and new imaginings of diversity in post-apartheid living.
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Souta, Aliki Anna. "A Critical Discourse Analysis of Cosmetic Products for Women and Men." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21090.
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By making a CDA the linguistic and semantic features in cosmetic products are going to be examined. For the purpose of this study, 99 products, from two companies, are analysed in order to find out if the marketing teams of the companies are using different linguistic and semiotic features in order to persuade their target group. Theories of masculinity and femininity are presented and the relationship between gender and language is analysed. Furthermore, Aristotle’s theory about the three proofs of persuasion ethos, pathos and logos is discussed. After analyzing and discussing the data that have been gathered in relation with the background theories, significant differences are noticed on the products for the two genders. In the research appears that the two genders are targeted in different ways and that different linguistic and semiotic features are used for each gender.
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Carberry, Helen. "Semiotic analysis of clinical chemistry: for " knowledge work " in the medical sciences." Queensland University of Technology, 2003. http://eprints.qut.edu.au/15809/.
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Abstract In this thesis a socio-cultural perspective of medical science education is adopted to argue the position that undergraduate medical scientists must be enculturated into the profession as knowledge workers and symbolic analysts who can interact with computers in complex analytical procedures, quality assurance and quality management. The cue for this position is taken from the transformations taking place in the pathology industry due to advances in automation, robotics and informatics. The rise of Evidence-Based Laboratory Medicine (EBLM) is also noted and the observation by higher education researchers, that knowledge systems are transforming in such a way that disciplines can no longer act in isolation. They must now collaborate with disparate fields in transdisciplinary knowledge systems such as EBLM, for which new skills must be cultivated in undergraduate medical scientists. This thesis aims to describe a theoretical basis for knowledge work by taking a semiotic perspective. This is because, semiotics, a theory of signs and representations, can be applied to the structure of transdisciplinary scientific knowledge, the logic of scientific practice and the rhetoric of scientific communications. For this purpose, a semiotic framework is first derived from a wide range of semiotic theories existent in the literature. Then the application of this semiotic framework to clinical chemistry knowledge, context, logic, and rhetoric is demonstrated. This is achieved by interpreting various clinical chemistry data sources, for example, course materials, laboratory spatial arrangements, instruments, printouts, and students' practical reports, collected from a teaching laboratory situation. The results of semiotic analysis indicate that the clinical chemist working in the computerised laboratory environment performs knowledge work, and the term is synonymous with symbolic analysis. It is shown that knowledge work entails the application of a systematic structure for clinical chemistry knowledge derived in terms of the validation procedures applied to laboratory, data, results and tests; the application of logic in the classification and selection of instruments, their rulegoverned- use, and in troubleshooting errors; pragmatic decisions based on availability of space, services and budgets; discrimination among values in laboratory test evaluations in EBLM, for the cost-effectiveness and relevance of pathology services; and the recognition of rhetorical strategies used to communicate laboratory test information in graphs, charts, and statistics. The role of the laboratory context is also explained through semiotics, in terms of its spatial arrangements and designs of laboratory instruments, as a place that constrains the knowledge work experience. This contextual analysis provides insights into the oppositional trend brought to wide attention by analysts of computerised professional work, that more skills are needed, but that there are fewer highly skilled positions available. The curriculum implications of these findings are considered in terms of the need to cultivate knowledge workers for highly complex symbolic analysis in computerised laboratories; and also the need to prepare medical science graduates for the transdisciplinary knowledge system of EBLM, and related venues of employment such as biomedical research and clinical medicine. In meeting the aims to define and demonstrate knowledge work from the semiotic perspective, this thesis makes an original contribution to knowledge by the application of semiotics to a field in which it has probably never been tested. It contributes to the scholarship of teaching in higher education by formulating a structure for transdisciplinary medical science knowledge, which integrates scientific with other forms of knowledge, and with real world practice.
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Möllervärn, Elin. "Konstruktionen av kvinnor och män i ett modemagasin : En kvalitativ studie ur ett genusperspektiv." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79868.
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The aim of this study was to examine how men and women were portrayed in a fashion magazine through time. Magazines convey pictures of gender through both text and image, which subconsciously affects us in the daily life. The study examines a total of 17 reportages from the year 2008 and 2018. A critical discourse analysis constitutes the study’s methodological framework, combined with a semiotic analysis. After I separately examined men and women in the fashion magazine Damernas värld, I compared them to get a result of how the magazine portrayed the genders in different ways. The differences were relatively big in how the magazine portrayed women in 2008 and 2018. There were also a noticeable difference in how the magazine portrayed men in the different periods. The results show that the way women were portrayed in 2008, were similar to how the magazine portrayed men in 2018. There were also similarities in the portrayal of men in 2008 to women in 2018. The result indicates that the magazine followed existing cultural gender norms in 2008, but has taken a different path in 2018.
Books on the topic "Semiotic discourse analysis"
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Barthes, Roland. The semiotic challenge. Berkeley: University of California Press, 1994.
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On meaning: Selected writings in semiotic theory. Minneapolis: University of Minnesota Press, 1987.
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Greimas, Algirdas Julien. On meaning: Selected writings in semiotic theory. London: F. Pinter, 1987.
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Barthes, Roland. The semiotic challenge. Berkeley: University of California Press, 1994.
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Textual metonymy: A semiotic approach. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2003.
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Barbaresi, Lavinia Merlini. Markedness in English discourse: A semiotic approach. Parma: Edizioni Zara, 1988.
Find full textBook chapters on the topic "Semiotic discourse analysis"
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Gravells, Jane. "Semiotic Discourse Analysis." In Semiotics and Verbal Texts, 27–42. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-58750-3_2.
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Janssen, Amanda. "Social Semiotic Multimodal Analysis of Discourse in Banking." In Text-Based Research and Teaching, 75–95. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-59849-3_5.
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Erickson, Frederick. "Oral Discourse as a Semiotic EcologyThe Co-construction and Mutual Influence of Speaking, Listening, and Looking." In The Handbook of Discourse Analysis, 422–46. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781118584194.ch20.
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Fairclough, Norman. "2004. ‘Semiotic aspects of social transformation and learning.’ In An Introduction to Critical Discourse Analysis in Education, ed. by R. Rogers, 225–235. Lawrence Erlbaum." In The Discourse Studies Reader, 379–87. Amsterdam: John Benjamins Publishing Company, 2014. http://dx.doi.org/10.1075/z.184.77fai.
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Van Fleet, Paul. "Tarski, Peirce and Truth-Correspondences in Law: Can Semiotic Truth-Analysis Adequately Describe Legal Discourse?" In The Semiotics of Law in Legal Education, 57–73. Dordrecht: Springer Netherlands, 2011. http://dx.doi.org/10.1007/978-94-007-1341-3_3.
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Niedt, Greg. "A Tale of Three Villages: Contested Discourses of Place-Making in Central Philadelphia." In The Life and Afterlife of Gay Neighborhoods, 159–80. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66073-4_7.
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AbstractAs the acceptance of queer identities has proceeded in fits and starts over the last few decades, the question has been raised, is it still necessary to have dedicated queer spaces? City dwellers often reason that with supposed improvements in safety and social mixing, the “gay ghettos” that form a transitional stage in neighborhood revitalization should now become common areas. Yet the capitalist logic that drives this thinking often trades the physical threat of exclusion or violence for an existential one, jeopardizing a distinctive culture that remains valuable in the self-realization process of local queer citizens. This is visible not only in changing demographics, but also in the production of discourse across multiple levels; language and semiotics help to constitute neighborhoods, but also to conceptualize them. This chapter examines how public signs and artifacts reify and sustain three competing narratives of a single central Philadelphia neighborhood in flux: the traditionally queer “Gayborhood” that developed shortly after World War II, the officially designated “Washington Square West,” and the realtor-coined, recently gentrifying “Midtown Village.” I argue that the naming and describing of these spaces, and how their associated discourses are reflected by their contents, continues to play a role in the ongoing struggle for queer acceptance. Combining observational data of multimodal public texts (storefronts, flyers, street signs, etc.) and critical discourse analysis within the linguistic/semiotic landscapes paradigm, I present a critique of the presumed inevitability of queer erasure here. This is supplemented with a comparison of grassroots, bottom-up, and official, top-down documents in various media (maps, brochures, websites, social media, etc.) that perpetuate the different discourses. Ultimately, a change in urban scenery and how a neighborhood is envisioned only masks the fact that spaces of queer expression, marked by their eroding distinctiveness rather than their deviance, are still needed.
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Catá Backer, Larry. "A View on A. J. Greimas’s Essay “The Semiotic Analysis of a Legal Discourse: Commercial Laws That Govern Companies and Groups of Companies”." In Signs In Law - A Source Book, 129–40. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-09837-1_16.
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Wodak, Ruth. "The semiotics of racism: A critical discourse-historical analysis." In Discourse, of Course, 311–26. Amsterdam: John Benjamins Publishing Company, 2009. http://dx.doi.org/10.1075/z.148.29wod.
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Lipten, David. "Semiotics and Musical Choice: “Beyond Analysis” Revisited." In The Aesthetic Discourse of the Arts, 105–42. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4263-2_7.
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"Dickens’s Social Semiotic: the Modal Analysis of Ideological Structure." In Language, Discourse and Literature, 101–16. Routledge, 2003. http://dx.doi.org/10.4324/9780203108789-13.
Full textConference papers on the topic "Semiotic discourse analysis"
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Hasanah, Ninah, Aceng Ruhendi Saifullah, and Dadang Sudana. "Nationalism Representation on Interactive Discourse in Internet Media: Semiotic Analysis." In 4th International Conference on Arts Language and Culture (ICALC 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200323.076.
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Hakobyan, Kseniya. "THE ROLE OF A SIGN IN THE SEMIOTIC ANALYSIS OF POSTMODERN DISCOURSE." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b12/s3.138.
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Ferreira, J. J., C. S. de Souza, L. C. de Castro Salgado, C. Slaviero, C. F. Leitao, and Fabio de F Moreira. "Combining cognitive, semiotic and discourse analysis to explore the power of notations in visual programming." In 2012 IEEE Symposium on Visual Languages and Human-Centric Computing (VL/HCC 2012). IEEE, 2012. http://dx.doi.org/10.1109/vlhcc.2012.6344492.
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Kataoka, Kuniyoshi. "Poetics through Body and Soul: A Plurimodal Approach." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.4-1.
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In this presentation, I will show that various multimodal resources—such as utterance, prosody, rhythm, schematic images, and bodily reactions—may integratively contribute to the holistic achievement of poeticity. By incorporating the ideas from “ethnopoetics” (Hymes 1981, 1996) and “gesture studies” (McNeill 1992, 2005), I will present a plurimodal analysis of naturally occurring interactions by highlighting the interplay among the verbal, nonverbal, and corporeal representations. With those observations, I confirm that poeticity is not a distinctive quality restricted to constructed poetry or “high” culture, but rather an endowment to any kind of natural discourse that is co-constructed by various semiotic resources. My claim specifically concerns a renewed interest in an ethnopoetic kata ‘form/ shape/ style/ model’ embraced as performative “habitus” among Japanese speakers (Kataoka 2012). Kata, in its broader sense, is stable as well as versatile, often serving as an organizational “template” for performance, which at opportune moments may change its shape and trajectory according to ongoing developments. In other words, preferred structures are not confined to an emergent management of performance, but should also incorporate culturally embedded practices with immediate (re)actions. In order to promote this claim, I explore a case in which mutually coordinated performance is extensively pursued for sharing sympathy and camaraderie. Such a kata-driven construction was typically observed in a highly involved, interactional interview about the Great East Japan Earthquake, in which both interviewer and interviewee were recursively oriented and attuned to the same rhythmic and organizational pattern consisting of an odd-number of kata. Based on these observations, I argue that indigenous principles of organizing discourse are as crucial as the mechanisms of conversational organization, with the higher-order, macro cultural preferences inevitably infiltrating into the micro management of spontaneous talk.
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Prokofiev, A. I. "«История в настоящем совершенном времени»: семиосфера нарратива Тринадцатилетней войны 1654−1667 гг. в российской имперской историографии (1864−1912 гг.)." In VIII Information school of a young scientist. Central Scientific Library of the Urals Branch of the Russian Academy of Sciences, 2020. http://dx.doi.org/10.32460/ishmu-2020-8-0029.
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On the basis of an interdisciplinary synthesis of historiography and semiotics, the article proposes a new way of analysing the conceptions of historians, who studied the war between the Moscow state and the Commonwealth in the middle of the XVII century. The attention is paid not to the search for genetic links and biographical pages in the writings of researchers working in the same era. But discovery is presented of the speech units that affect the production of discourses that add up specific narratives. The author seeks to trace the processes of convergence or estrangement of scientific ideas with/from the state request, which was delivered after the January uprising of 1863–1864 in the provinces of the Kingdom of Poland (Congress Poland) and the Northwest Krai. Therefore, the aim of the study is to verify the author's vision of the usefulness and complementarity of the semiotic understanding of the interaction of the text and its creator with the history of ideas. Such understanding is a significant part of the process of historiographic accumulation of information. Concretely, the author applies this synthesis to the micro level, i. e., to the stage of specific historical research.
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Bin, Xin. "A SOCIO-PRAGMATIC ANALYSIS OF CHINESE-ENGLISH CODE-SWITCHING IN ADVERTISING DISCOURSE." In New Semiotics. Between Tradition and Innovation. IASS Publications, 2015. http://dx.doi.org/10.24308/iass-2014-156.
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Dimkov, Petar. "Kandinsky-Clérambault syndrome: Narration and psychosis." In 6th International e-Conference on Studies in Humanities and Social Sciences. Center for Open Access in Science, Belgrade, 2020. http://dx.doi.org/10.32591/coas.e-conf.06.18207d.
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Interpretation by means of retelling a story is an ordinary event in human life. However, under abnormal circumstances, e. g. delusions of the narrator, this process is altered and even distorted to various degrees in both qualitative and quantitative aspects. In such cases, the assumption of misrepresentation of the actual story emerges as most striking as it is in contradiction with the objective reality. In the current paper, I will focus on the discourse features in the narratives of patients with the Kandinsky-Clérambault syndrome since it provides some of the best cases that serve to support the main focus of my search, i.e. establishing to what degree we can believe the subjective interpretative narratives of mentally ill patients. This perspective, on its own, has given rise to some doubts in psychiatry as objective science. Our hypothesis is that there are clear-cut features of delusion, which can be outlined by linguistic analysis irrespective of the cultural belonging of the patient and described following the method of the omnipotence of language as a tool of semiotics. For our purpose, additional aspects of the problem will be developed in detail, such as the semantic levels in narration in general and outlined concepts of schizophrenia and delusion transparent in discourse carried out in any language.
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Dimkov, Petar. "Kandinsky-Clérambault syndrome: Narration and psychosis." In 6th International e-Conference on Studies in Humanities and Social Sciences. Center for Open Access in Science, Belgrade, 2020. http://dx.doi.org/10.32591/coas.e-conf.06.18207d.
Full textAbstract:
Interpretation by means of retelling a story is an ordinary event in human life. However, under abnormal circumstances, e. g. delusions of the narrator, this process is altered and even distorted to various degrees in both qualitative and quantitative aspects. In such cases, the assumption of misrepresentation of the actual story emerges as most striking as it is in contradiction with the objective reality. In the current paper, I will focus on the discourse features in the narratives of patients with the Kandinsky-Clérambault syndrome since it provides some of the best cases that serve to support the main focus of my search, i.e. establishing to what degree we can believe the subjective interpretative narratives of mentally ill patients. This perspective, on its own, has given rise to some doubts in psychiatry as objective science. Our hypothesis is that there are clear-cut features of delusion, which can be outlined by linguistic analysis irrespective of the cultural belonging of the patient and described following the method of the omnipotence of language as a tool of semiotics. For our purpose, additional aspects of the problem will be developed in detail, such as the semantic levels in narration in general and outlined concepts of schizophrenia and delusion transparent in discourse carried out in any language.
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Zlotnikova, Tatyana. "Power in Russia: Modus Vivendi and Artis Imago." In Russian Man and Power in the Context of Dramatic Changes in Today’s World, the 21st Russian scientific-practical conference (with international participation) (Yekaterinburg, April 12–13, 2019). Liberal Arts University – University for Humanities, Yekaterinburg, 2019. http://dx.doi.org/10.35853/ufh-rmp-2019-pc02.
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Contemporary Russian socio-cultural, cultural and philosophical, socio psychological, artistic and aesthetic practices actualize the Russian tradition of rejection, criticism, undisguised hatred and fear of power. Today, however, power has ceased to be a subject of one-dimensional denial or condemnation, becoming the subject of an interdisciplinary scientific discourse that integrates cultural studies, philosophy, social psychology, semiotics, art criticism and history (history of culture). The article provides theoretical substantiation and empirical support for the two facets of notions of power. The first facet is the unique, not only political, but also mental determinant of the problem of power in Russia, a kind of reflection of modus vivendi. The second facet is the artistic and image-based determinant of problem of power in Russia designated as artis imago. Theoretical grounds for solving these problems are found in F. Nietzsche’s perceptions of the binary “potentate-mass” opposition, G. Le Bon’s of the “leader”, K.-G. Jung’s of mechanisms of human motivation for power. The paper dwells on the “semiosis of power” in the focus of thoughts by A. F. Losev, P. A. Sorokin, R. Barthes. Based on S. Freud’s views of the unconscious and G. V. Plekhanov’s and J. Maritain’s views of the totalitarian power, we substantiate the concept of “the imperial unconscious”. The paper focuses on the importance of the freedom motif in art (D. Diderot and V. G. Belinsky as theorists, S. Y. Yursky as an art practitioner). Power as a subject of influence and object of analysis by Russian creators is studied on the material of perceptions and creative experience of A. S. Pushkin (in the context of works devoted to Russian “impostors” by numerous authors). Special attention is paid to the early twenty-first century television series on Soviet rulers (Stalin, Khrushchev, Brezhnev, Furtseva). The conclusion is made on the relevance of Pushkin’s remark about “living power” “hated by the rabble” for contemporary Russia.
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Domingues, Felipe, Salvatore Zingale, and Dijon De Moraes. "The pragmaticism as a route to designing: Understanding the inferential logics of sense attribution." In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3214.
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The objective of this paper is to discuss the inferential logics of sense attribution to everyday objects. The arguments presented take part of a broader investigation that aims at evolving a full methodological research framework. Such framework intends to explore the possibility of development of a method of systematic analysis of the relationship established between users and objects in their context of use and specific circumstances.The starting point of the discussion is the pragmatistic maxim: “Consider what effects, that might conceivably have practical bearing, we conceive the object of our conception to have. Then, our conception of these effects is the whole of our conception of the object” (Peirce, CP 4.402). Both terms, effects and practical bearing, associated with the concept of sense, were of great importance to support the evolvement of the theoretical discourse developed in the paper. In addiction, the concept of sense adopted is also rooted in Peirce’s essays: “Our idea of anything is our idea of its sensible effects” (Peirce, CP 5.401). According to Peirce, the senses of any sign (e.g., objects) are associated with all possible effects and the practical consequences that they produce or could produce (Zingale & Domingues, 2015). Thus, considering that signs can be also understood as processes of mental mediation, the practical bearings urged by sensible effects are direct linked to inferential logic mechanisms (induction, deduction, abduction) in the processes of sense attribution. Then, how to analyze intangible aspects such interpretative answers and practical consequences in the context of use and specific circumstances?The statements contained in the paper may contribute to the fields of design (practical) and semiotics and design (theoretical) in terms of providing a theoretical model. Such model intends to increase the scientific understanding of the logical mediation processes involved in artifacts fruition, which is believed to have effects on the practical processes of analysis and development of goods; and may also add knowledge to the discussions and contributions postulated by Deni (2015) and Boztepe (2007).Concluding, this contribution may bring into the field of design discussions on the comprehension of the relationship between users and their goods, introducing a purpose of a framing method of the logic of the pragmatistic dimension of artifacts. In further stages of the so-called broader investigation, the evolvement of such method aims at aiding the analyses and introduction of symbolic features into artifacts in the very early stages of design.DOI: http://dx.doi.org/10.4995/IFDP.2016.3214