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Journal articles on the topic 'SEO Promotion'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Hoo, Wong Chee, Chong Kim Loy, Aw Yoke Cheng, Donna Tunong Sigar, Zamzul Khairi Bin Zulkifli, and Joannie Jomitol. "Impact of Search Engine Optimization Dimensions on SME Companies using Online Promotion in Malaysia." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20 (May 15, 2023): 998–1007. http://dx.doi.org/10.37394/23207.2023.20.92.

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This study aims to investigate the influence of Search Engine Optimization (SEO) aspects on Online Promotion among Malaysian SME companies. The literature identifies four SEO dimensions that influence Online Promotion: SEO Connectivity, SEO Competitiveness, SEO Experience, and SEO Techniques. The online survey received 153 responses from Malaysian SME service providers. In addition to descriptive statistics, the data were subjected to Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. The proposed framework builds a strong relationship between SEO Dimensions and Online Pro

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Matuzenko, E. V., and V. S. Chugaeva. "NATIVE ADVERTISING AS EFFICIENT MEANS OF SEO PROMOTION." Herald of the Belgorod University of Cooperation, Economics and Law 4, no. 71 (2018): 160–70. http://dx.doi.org/10.21295/2223-5639-2018-4-160-170.

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Filippova, Alina Denisovna, Ksenija Igorevna Hramcova, and R. N. Ushakov. "SEO-promotion of a hotel website." Gostinichnoe delo (Hotel Business), no. 5 (May 30, 2022): 318–23. http://dx.doi.org/10.33920/igt-2-2205-03.

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The article is devoted to one of the most modern marketing tools, such as SEO-website promotion. It will be about how this tool is suitable for the site of a hotel, as well as about its action, types and work.

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Anaya, Mehta, Mishra Sushma, Prajapati Parinita, and Aalam Zahir. "SEO & enhancement of website for market." i-manager’s Journal on Software Engineering 17, no. 3 (2023): 27. http://dx.doi.org/10.26634/jse.17.3.19411.

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This paper explores the possibilities of using Bedny's activity theory as a framework for developing new online promotion channels, specifically in the context of Search Engine Optimization (SEO). The goal is to identify the constructs of a behavioristic framework for the elaboration of SEO promotion technique. The case study of Increase Visibility Inc. is used to demonstrate the potential application of activity theory to modern online promotion channels. The findings reveal new constructs and provide an initial understanding of their relationships to other constructs in the context of SEO. P

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Ahmad Akbar, Suheri, and Josua Betrand Sinaga. "Design Website for Digital Promotion SMEs Product by Optimize SEO Techniques." International Journal Of Computer Sciences and Mathematics Engineering 2, no. 2 (2023): 231–40. http://dx.doi.org/10.61306/ijecom.v2i2.46.

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Small and medium-sized enterprises (SMEs) frequently face challenges in effectively promoting and selling their products online. This study aims to develop an optimized website design for digital promotion of SME products, incorporating enhanced search engine optimization (SEO) techniques. The paper first reviews key barriers inhibiting SMEs from harnessing digital channels, including limited expertise and resources in web development, SEO, and online marketing. Core principles of effective website design are then introduced, covering aspects like user-friendly interfaces, high-quality content

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Fomicheva, E. "SEO STRATEGIES DEVELOPMENT FOR DEVELOPMENT PROJECTS EFFECTIVE PROMOTION." Znanstvena misel journal, no. 96 (November 29, 2024): 24–26. https://doi.org/10.5281/zenodo.14242174.

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The article analyzes the development of SEO (search engine optimization) strategies for promoting real estate development projects. It examines the behavior of the target audience and the specifics of search queries in the real estate sector. The impact of local SEO optimization and multimedia content on increasing the visibility of developers' websites is studied. The importance of a comprehensive approach is emphasized, including technical site optimization and external factors such as backlinks. Key factors of a successful SEO strategy are considered, including adaptation to the long develo

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МИНАКОВ А.В., МИНАКОВ А. В., and БАБАНОВ В. Н. БАБАНОВ В.Н. "MARKETING 4.0 PROMOTION TOOLS: DIGITAL MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 909–13. http://dx.doi.org/10.34925/eip.2024.163.2.179.

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В статье представлены результаты исследования важнейши х инструментов продвижения в цифровом маркетинге. Охарактеризованы цифровые технологии, лежащие в основе инструментов продвижения. Оценена востребованность и результативность таких инструментов, как Интернет-реклама, продвижение в социальных сетях, SEO-продвижение. Выявлены тенденции изменения предпочтений российских компаний в онлайн-продвижении, показаны перспективы развития онлайн-продвижения в экономике России. This article presents the results achieved during studying promotion tools in digital marketing. Are also described digital te

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Akbar, Ahmad, Indri Sulistianingsih, Fariz Harindra Syam, and Bagus Kurniawan. "Implementation of SEO on Dusun Nusantara Web-based Application as Tourism Promotion Media." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 6, no. 2 (2023): 83–89. http://dx.doi.org/10.34012/jutikomp.v6i1.3566.

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This study explores the implementation of SEO on the Dusun Nusantara web-based application as a tourism promotion media. This implementation aims to increase the number of tourist visits to Desa Kota Pari by improving the website's ranking in search engines like Google. The study analyzes the Google Analytics data for the last 90 days to evaluate the effectiveness of SEO implementation. The results show that the implementation of SEO has successfully increased the number of users and sessions on the application, indicating an increase in user interest in visiting the application. However, the

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Septiani, Putri, and Hendra Kurniawan. "Analisa Penggunaan Keyword Untuk Implementasi Search Engine Optimization (SEO)." Respati 15, no. 3 (2020): 83. http://dx.doi.org/10.35842/jtir.v15i3.376.

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INTISARIPerkembangan teknologi khususnya internet saat ini telah berkembang pesat dan telah memberikan dampak yang signifikan dalam kehidupan kita. Internet juga berpengaruh pada sistem penjualan, saat ini banyak toko dibuat secara online untuk memasarkan produknya. Hal itu dilakukan karena pasar online jaringannya lebih luas. Maka banyak toko memilih untuk beriklan secara online.CV. Master Multi Jaya merupakan perusahaan yang memproduksi dan menjual produk parfum laundry. Dalam mempromosikan produknya, CV. Master Multi Jaya menerapkan sistem online yaitu melalui Website. Namun saat ini belum

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Basuki, Carola, Chairani Putri Pratiwi, and Rizka Astari Rahmatika. "Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry." bit-Tech 6, no. 1 (2023): 87–94. http://dx.doi.org/10.32877/bt.v6i1.904.

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In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of

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Bude, Florin Alexandru. "The Current State of Tourism Promotion. Promotional Strategies Used in an Urban Area." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2025): 7–13. https://doi.org/10.70594/brand/11.1/1.

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<strong>Abstract</strong> The tourism industry has undergone significant transformations due to economic downturns, particularly during the COVID-19 pandemic. This paper examines the current state of tourism promotion and the strategic approaches utilized in urban areas. The primary objective of tourism businesses is to attract and retain customers through well-designed promotional strategies. Effective tourism promotion involves a combination of cognitive and behavioural strategies to enhance customer engagement. The study explores four major promotional strategies: attraction, push, defensiv

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KOSTROMINA, Elena A. "Promotion tools of collective accommodation facilities: the marketing research results." Service plus 18, no. 1 (2024): 175–85. https://doi.org/10.5281/zenodo.10968394.

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Currently, domestic tourism is actively developing in the Russian Federation. Every year the number of collective accommodation facilities increases and competition increases, which requires systematic activities to promote the hotel product on the market. Hotels use new technologies and marketing tools for promotion. This article presents the results of a study of promotion tools used by collective means of placement. The main marketing tools are online communications such as contextual and targeted advertising, placement and advertising on online maps, banner and display advertising, SEO pro

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Bude, Florin Alexandru. "The Current State of Tourism Promotion. Promotional Strategies Used in an Urban Area." BRAND. Broad Research in Accounting, Negotiation, and Distribution 11, no. 1 (2020): 7. https://doi.org/10.70594/brand/11.1/1.

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<p dir="ltr"><span>The tourism industry has undergone significant transformations due to economic downturns, particularly during the COVID-19 pandemic. This paper examines the current state of tourism promotion and the strategic approaches utilized in urban areas. The primary objective of tourism businesses is to attract and retain customers through well-designed promotional strategies. Effective tourism promotion involves a combination of cognitive and behavioural strategies to enhance customer engagement. The study explores four major promotional strategies: attraction, push, def

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Chawla, Chanchal. "Search engine optimization (SEO) As a dynamic online promotion technique." Asian Journal of Multidimensional Research 10, no. 11 (2021): 554–61. http://dx.doi.org/10.5958/2278-4853.2021.01047.8.

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Gek, Danil, Vladislav Kukartsev, Vadim Tynchenko, Aleksandr Bondarev, Maria Pokushko, and Natalya Dalisova. "The problem of SEO promotion for the organization’s web representation." SHS Web of Conferences 69 (2019): 00122. http://dx.doi.org/10.1051/shsconf/20196900122.

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The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were config

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Yelovaya, E. M. "Recommendations for Increasing the Efficiency of Promotion of Websites in Belarusian Region." Digital Transformation 28, no. 3 (2022): 43–59. http://dx.doi.org/10.35596/2522-9613-2022-28-3-43-59.

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The purpose of the scientific study was to develop practical tools to improve the efficiency of promoting websites of the regions of the Republic of Belarus using the methodology of comparative analysis with the socalled “reference” websites of the districts, i.e. with those districts whose websites are well indexed in search engines, and are also well accessible to all interested parties. The Postavy district was taken as the study area, and the Braslav district was taken as the “reference district”. As a result of applying the methodology, an algorithm for SEO optimization of the website of

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Мищенко, Е. В., Е. П. Остроух та А. Г. Кинжигалиев. "Особенности автоматизации SEO с помощью AI-инструментов в контексте трансформации поисковой оптимизации под влиянием искусственного интеллекта". Journal of Applied Research, S2 (25 грудня 2024): 23–30. https://doi.org/10.47576/2949-1878.2024.31.33.003.

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В исследовании рассматриваются вопросы влияния AI-инструментов на практики поисковой оптимизации (SEO) и их автоматизацию в деятельности современных компаний. Целью работы является обобщение тенденций развития практик поискового продвижения под влиянием AI-инструментов и их активного распространения. Выделены различные подходы к поисковому продвижению; уточнено существование «белых», «серых» и «черных» методов продвижения, а также выявлена их связь с функциональными возможностями AI-инструментов. Отмечается, что применение AI позволяет ускорить выполнение рутинных и типовых задач, например по

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Самулінас, Станіслав, та Наталя Житєньова. "Інновації в UI/UX-дизайні як ключ до успішного просування вебресурсів". Professional Art Education 6, № 1 (2025): 93–106. https://doi.org/10.34142/27091805.2025.6.01.09.

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Object. The purpose of the article is to analyze the impact of innovative trends in UI/UX design on the promotion of web resources, identify their relationship with user behavior metrics and SEO effectiveness, and outline the primary challenges and prospects for further development in this area. Methods and methodology. The study employs a comprehensive analysis of current UI/UX design trends, including micro-animations, dark mode, VR/AR technologies, adaptive and personalized content, and their effects on user experience and SEO factors. Special attention is given to methods integrating UI/UX

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Musayeva, Shoira Azimovna. "Features and prospects for the development of digital marketing in Uzbekistan." «Yashil iqtisodiyot va taraqqiyot» jurnali 3, no. 3 (2025): 8–11. https://doi.org/10.5281/zenodo.15151944.

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In this article, we consider online promotion tools, including search engine optimization (SEO), contextualadvertising, social networks (SMM), email marketing and content strategies, the impact of digital technologies onconsumer behavior and business adaptation to new trends, the effectiveness of online promotion in the context of thedigital transformation of the economy of Uzbekistan

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Hnylyakevych-Prots, Iryna, and Svitlana Zinkova. "Features of promotion and optimization of one-page websites." Marketing and Digital Technologies 6, no. 4 (2022): 17–27. http://dx.doi.org/10.15276/mdt.6.4.2022.2.

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The aim of the article. The purpose of the article is to determine the key features of the promotion and optimization of a one-page site, as well as to investigate whether it is possible to promote it by SEO in the TOP of organic search results. Analyses results. The scientific article analyses the features of promotion and optimization of a one-page site, focusing on traffic and conversion technologies. The complete identification of a one-page site with a landing page was refuted, and it was proved that a landing page is not always a one-page site. The main types of one-page websites and met

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Ilyashenko, Svetlana B. "THEORETICAL ASPECTS AND FEATURES OF PRODUCT PROMOTION ON MARKETPLACES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/3, no. 139 (2023): 31–38. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.03.005.

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The article is devoted to the study of the features of the promotion of goods on marketplaces in modern realities. The place and role of marketplaces in the structure of modern trade in Russia are clarified, trends and trends in the e-commerce environment are highlighted, forming special prospects for business entry into online segments. A contradiction is established between the availability of tools for promoting goods on the marketplace and the inefficiency of its use due to its public nature. The solution of the revealed contradiction is based on the preparation of unique strategies for th

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Widayani, Anna, Rani Arifah Normawati, and Heri Priya Waspada. "SCALE UP KOMERSIALISAI PRODUK KAMPUNG OPAK GAMBIR DENGAN PEMANFAATAN DIGITAL MARKETING MELALUI PESAN VISUAL, COPYWRITING DAN SEO." SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan 7, no. 3 (2023): 1916. http://dx.doi.org/10.31764/jpmb.v7i3.16948.

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ABSTRAKKampung Opak Gambir, juga dikenal dengan kampung kreatif, terbentuk karena masyarakat di daerah tersebut mayoritas menjalankan Industri Rumah Tangga (IRT) dalam pembuatan opak gambir. Para pelaku usaha di kampung ini telah berusaha mengembangkan pasar dengan memanfaatkan teknologi digital, termasuk sosial media dan Google My Business. Namun, mereka menghadapi kendala karena kurangnya pengetahuan dalam mengoptimalkan digital marketing. Oleh karena itu, dilakukan upaya pendampingan dalam rangka scale up komersialisasi produk Kampung Opak Gambir. Pendampingan ini dilakukan dengan fokus pad

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Elsayed, Mariam Hafez, Mohamed Fakhry Mansour, Dr Tarek Aly, and Prof Mervat Gheith. "Enhancing Website Visibility: Implementing SEO Techniques for Improved Search Engine Ranking." International Journal for Research in Applied Science and Engineering Technology 12, no. 4 (2024): 3800–3805. http://dx.doi.org/10.22214/ijraset.2024.60489.

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Abstract: The Internet is a very important tool in today's technological age for a variety of purposes, especially when it comes to business promotion. Building a website that offers its users useful content is a crucial step in any online business promotion campaign. But simply having a website is not enough to increase traffic; you also need to ensure that it appears high on search engine results pages (SERPs). A very successful way to accomplish this is by using search engine optimization (SEO) strategies. These approaches use strategies including content refinement, link building, and keyw

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Shnaider, A. A. "Mass Media Trends: Implementation of AI, ML, SEO and Data Journalism in the Worldwide Media Landscape." Vestnik NSU. Series: History and Philology 21, no. 6 (2022): 59–68. http://dx.doi.org/10.25205/1818-7919-2022-21-6-59-68.

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This article refers to the use and implementation of new technologies, like AI (Artificial Intelligence), ML (Machine Learning), Big Data, data journalism and SEO optimization in traditional media, new media and brand journalism. The author explains what is “data journalism” in the opinion of Russian and English-speaking researchers. The article describes the main accidents and dates of the establishing of date journalism in the USA, Russia. The author examines how artificial intelligence and machine learning are implemented by editorial offices, as an example author takes “Forbes”, “Reuters”,

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Rifa'i, Zanuar, and Luzi Dwi Oktaviana. "Pelatihan Digital Marketing dan Optimasi SEO Pada Marketplace Pada Sentra Umkm Banyumas Untuk Memaksimalkan Pemasaran Produk Secara Online." Madani : Indonesian Journal of Civil Society 2, no. 1 (2020): 53–57. http://dx.doi.org/10.35970/madani.v2i1.99.

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Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. In addition to playing a role in economic growth and employment, MSMEs also play a role in distributing development results. Banyumas SME Centers are the center of sales of Banyumas SME products. At present sales at the Banyumas MSME center are mostly using manual promotions. For online promotion, the Banyumas UMKM center has used Instagram and marketplace media, but the promotion is not yet maximal. For this reason, it is necessary to carry out activities in the form of Digital M

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Cahyo, Mukhamad Nur, and Nur'aini Nur'aini. "Implementation of Search Engine Optimalization (SEO) on the Village-Owned Enterprises Luhur Sembada Website." Edumatic: Jurnal Pendidikan Informatika 6, no. 2 (2022): 186–94. http://dx.doi.org/10.29408/edumatic.v6i2.6259.

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Luhur Sembada Village-Owned Enterprises (LSVOE) purpose to develop various business units to realize the welfare of the people of the Kalurahan Sidoluhur community through productive economic development efforts. However, the sales media run is ineffective and efficient because the information system is still managed manually. This study aims to facilitate all information and product sales in the LSVOE so that it can be known through a website-based information system and apply SEO techniques to increase the reach of sales promotion on the website. Data collection are carried out through obser

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Mubarok, Abdulloh, Elchin Gashimov, Dien Noviany Rahmatika, et al. "Promoting the "Cempaka Tegal Slumpring Market" Tourism Through E-Tourism : Benchmarking Approach." Jurnal Pengabdian UNDIKMA 5, no. 3 (2024): 351. http://dx.doi.org/10.33394/jpu.v5i3.11652.

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This community service aims to socialize the concept of digital promotion to introduce the Cempaka Tegal tourist village to the community in a wider area, both locally, nationally and internationally. The method of implementing this service uses socialization and benchmarking. Data collection was carried out through observation and interviews which were then analyzed descriptively. The results of this activity showed that the practice of implementing digital promotion of tourist attractions in the Samara province of Moscow, Russia can be applied to introduce Cempaka Tegal Slumpring Market Tour

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Shelkovyi, S. O. "Methodology for promoting online educational services using Internet marketing tools." Entrepreneur’s Guide 16, no. 4 (2023): 184–91. http://dx.doi.org/10.24182/2073-9885-2023-16-4-184-191.

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The article is devoted to the research and development of methods for promoting online educational services using Internet marketing tools. The modern features of the promotion of online educational services are clarified (using the example of a driving school). The comparison of various Internet marketing tools for the promotion of online educational services of a commercial online driving school is carried out, which indicates the high efficiency of such tools as a website, mobile application, social networks, SEO and SERM optimization, contextual advertising, webinars and email newsletters.

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Hayaty, Mardhiya, and Arif Dwi Laksito. "Iptek bagi Masyarakat untuk Melestarikan Kebudayaan Ketoprak dan Sholawat Pitutur Melalui Website Berbasis SEO Sebagai Media Informasi dan Promosi." JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) 1, no. 1 (2017): 13. http://dx.doi.org/10.31284/j.jpp-iptek.2017.v1i1.136.

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<p><em>Ketoprak and sholawat pitutur began to dim with the development of the modern era. Folk art that became the cultural root of the village community Seyegan must continue to be preserved. To preserve the efforts made through the promotion through information technology media in this case the manufacture of SEO-based art sites (Search Engine Optimazation) for the existence of this art continues to grow with the local community and can be known by the public. The process of website creation begins with several designs such as web structure, layout, features available as well as

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Nur Hidayatul Istiqomah and Diana Nur Indah Purnamasari. "Pemetaan Bibliometrik Kajian Search Engine Optimization (SEO) dalam Strategi Pemasaran Digital." Al-Musthofa: Journal of Sharia Economics 8, no. 1 (2025): 29–41. https://doi.org/10.58518/al-musthofa.v8i1.3950.

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Digital transformation has fundamentally reshaped the marketing landscape, driving the adoption of technology-based strategies such as SEO to enhance online visibility and the effectiveness of marketing communication. However, as the number of scholarly publications discussing SEO within the context of digital marketing continues to grow, a systematic mapping is needed to understand the directions, trends, and patterns of research collaboration that are emerging. This study aims to conduct a bibliometric analysis of scientific literature examining SEO as part of digital marketing strategy. The

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Ivanova, Iryna, Tatiana Tatiana, Alona Rudenko, and Tamila Zalozna. "Black Friday Tool for Sales Promotion." Marketing and Digital Technologies 4, no. 4 (2020): 52–61. http://dx.doi.org/10.15276/mdt.4.4.2020.3.

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The article summarizes scientific views and defines the term of sales promotion. Features of promotion and sales promotion in B2C (Business-to-Consumer) markets are revealed. The use of digital marketing tools in the process of stimulating the sales of goods through digital channels, in particular through online stores, as well as the use of search engine optimization (SEO) and SMM-marketing is substantiated. Marketing communications and sales promotion elements used by retailers when preparing for seasonal sales are considered. The activity of consumers to retailers in the period of the prepa

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Indra Muliawan, I. Gst Agung Ngurah, IGKG Puritan Wijaya ADH, and I. Gusti Ayu Desi Saryanti. "Implementasi White Hat SEO (Search Engine Optimization) Pada Website E-Commerce Sayur Plagro.id." Journal Cerita 9, no. 2 (2023): 165–78. http://dx.doi.org/10.33050/cerita.v9i2.2720.

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Internet users in Indonesia have increased by 64% of the total population in Indonesia in 2020. This number has increased by 17% compared to 2019. The website is one of the internet technologies that is not only a medium of information but also to support a company's business processes such as selling products and services online, but sales through the website cannot be done without the support of the right promotion strategy. Usually, 62% of internet users are interested in the first 10 or 20 pages of the SERP (Search Engine Result Page), and another 38% will look at the website on the next p

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Гайдук, А. Е., та Д. Д. Куделькин. "Современные отечественные стратегии SEO-оптимизации с интеграцией SMM". Industrial Economics, № 4 (10 червня 2025): 134–40. https://doi.org/10.47576/2949-1886.2025.4.4.020.

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В статье рассмотрены современные подходы к поисковой оптимизации (SEO) с акцентом на интеграцию маркетинга в социальных сетях (SMM), особенно в контексте российского рынка. Проанализированы теоретические аспекты взаимодействия SEO и SMM, включая влияние социальных сигналов на ранжирование в поисковых системах. Представлены актуальные статистические данные и кейсы, демонстрирующие, как активность в социальных медиа способствует росту позиций сайта в поисковой выдаче. Особое внимание уделено российским реалиям: роли поисковой системы Яндекс и популярным социальным платформам (ВКонтакте, Telegram

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Kovalev, Valentin, Ievgen Neiman, Maksym Dubovenko, and Oleksandr Kaylyuk. "Approaches for the companies’ promotion in the modern business environment." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 1 (2024): 60–70. http://dx.doi.org/10.21272/1817-9215.2024.1-06.

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In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to adapt to market changes quickly, ensuring efficient use of the advertising budget and high returns on investment. Additionally, Internet marketing enables the creation of personalised approaches to customer interaction, boosting their loyalty and satisfaction. Internet marketing,

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Tsatsanashvili, Mariam, and Sulkhan Tabatadze. "Algorithmic Public Governance and Ethical Considerations in Search Engine Optimisation (SEO) Sphere." Works of Georgian Technical University, no. 3(533) (September 26, 2024): 65–77. http://dx.doi.org/10.36073/1512-0996-2024-3-65-77.

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Algorithmic bias and the potential violation of ethical norms in search engine optimization (SEO) pose challenges in how public administrations disseminate digital services and online information. Traditional Search Engine Optimization approaches are no longer yielding significant results. Therefore, a new approach is proposed: using a cognitive map for virtual promotion to analyze situations and automate decision-making processes. The efficacy of this method is underscored by experimental results conducted with LTD ‘MyMakulatura’. The company's website achieved the top ranking in the search f

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Свирин, В. А., та Д. Д. Герасимов. "Интернет-маркетинг как инновационный вид маркетинговой деятельности". ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 70, № 3 (2021): 152–54. http://dx.doi.org/10.18411/lj-02-2021-112.

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Internet marketing is a type of classic marketing that is implemented in the online space with the possibility of obtaining feedback. This article analyzes the concept of Internet marketing, provides the main structure that constitutes Internet marketing with essential characteristics of such elements as: advertising, SMM, SEO promotion, Email marketing, Web analytics, Content marketing.

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Rina Dwi Kristiani, Yohanes Agung Puji Triraharjo, Art Dito Pangestu, Kadek Wiweka, and Budi Setiawan. "Strategi Pemasaran Digital untuk Menarik Minat Wisatawan Muda ke Kawasan Desa Sawarna, Kabupaten Lebak, Banten." Jurnal Manajemen Pariwisata dan Perhotelan 3, no. 1 (2025): 39–49. https://doi.org/10.59581/jmpp-widyakarya.v3i1.4542.

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Digital marketing has become a critical element in promoting tourism destinations, particularly in attracting young tourists who are highly connected to technology. Sawarna Village in Lebak Regency, Banten, holds significant natural tourism potential, such as beaches and caves, but faces challenges in implementing promotional strategies that align with the digital behavior of the younger generation. This study employs a literature review method to analyze effective digital marketing strategies, focusing on social media, visual content, and influencer engagement. The analysis reveals that creat

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Kautsar, Rizal, Ardian Wahyu Setiawan, and Yanik Lalinas Sakinah. "Creating English Articles about Kayutangan Heritage for Tugu Jatim." Journal of Scientific Research, Education, and Technology (JSRET) 3, no. 4 (2024): 1236–53. https://doi.org/10.58526/jsret.v3i4.491.

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This research aimed to develop seven English articles about Kayutangan Heritage for Tugu Jatim to address the lack of English tourism content on the Tugu Jatim website. The purpose of this research was to increase the number of English articles on the Tugu Jatim’s tourism channel and align with Tugu Jatim's "Merawat Jawa Timur" slogan. This research utilized the analysis, design, development, implementation, and evaluation stages of ADDIE theory, an adaptation of the Design and Development Research model proposed by Richey Rita C. and Klein (2014). Data collection methods included published ar

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Purbasari, Ayi, Ghesti Prabawati Maryono, Ferry Mulyanto Mulyanto, and Wanda Gusdya. "Utilization of Google My Business as a Tourism Promotion Media Using Local Search Engine Optimization." IAIC Transactions on Sustainable Digital Innovation (ITSDI) 2, no. 2 (2020): 169–78. http://dx.doi.org/10.34306/itsdi.v2i2.417.

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The tourism industry is an industry that continues to grow in the world, including in Indonesia. Likewise, Kebumen Regency has various tourism potentials ranging from water tourism, mountain tourism, culinary tours, cave tours, cultural tourism and others. One of them is Curug Sindaro, which is located in the north of Kebumen Regency which is precisely located in Wadasmalang Village, Karangsambung District, Kebumen Regency, Central Java. However, in the process of developing and managing it, the tour, which was inaugurated on March 3, 2019, is increasingly experiencing a decline in visitors. W

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Skakun, Oleksandr, and Oleksandr Lutsiі. "Theoretical and Methodical Bases for Integrating Online Advertising and SEO in the Internet Communication System of an Agricultural Enterprise." Oblik i finansi, no. 2(108) (2025): 174–82. https://doi.org/10.33146/2307-9878-2025-2(108)-174-182.

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Increasing the level of digitalization in the agricultural sector of Ukraine creates prospects for more active use of digital marketing tools by small and medium-sized agricultural enterprises. Along with this, the lack of unified approaches to combining online advertising and search engine optimization limits the effectiveness of the current marketing strategies of agricultural businesses. The article aims to generalize theoretical approaches to combining search engine optimization (SEO) and online advertising (PPC) in marketing, identify the advantages of such an integrated approach and outl

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Zhuravel, A. E., V. F. Zhuravel, V. Yu Makarieva, and M. I. Bessolitsyna. "Development of company Internet promotion strategy and tools for its implementation." Вестник Северо-Кавказского федерального университета, no. 2 (95) (2023): 79–84. http://dx.doi.org/10.37493/2307-907x.2023.2.9.

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At the present stage of the development of the global economy, companies compete in constantly changing conditions, which actualizes the problems of their development strategy both in the domestic and foreign markets. Internet promotion acts as an effective tool that allows companies to successfully achieve their goals in the face of global competition. Currently, information technologies are a factor of new methods of the company's development into the global market space via the Internet. Internet promotion allows reducing costs and accelerating the implementation of improvements. It also co

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Antić, Aleksandar, Nataša Dragović, and Nemanja Tomić. "Show cave websites in Serbia: Evaluation and potential improvements." Menadzment u hotelijerstvu i turizmu 9, no. 1 (2021): 11–25. http://dx.doi.org/10.5937/menhottur2101011a.

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Show caves and speleotourism can have a major impact on the tourism industry as well as the local and regional economic development. Promotion is a crucial aspect of generating plans and strategies for tourist caves. In the case of speleotourism, promotion needs to be professional, attractive and continuous because caves are often considered to be dangerous and inaccessible places. The main goal of this paper is to determine the quality of official show cave websites in Serbia. The assessment included the application of modified Website evaluation model. Website design techniques were also ass

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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attrib

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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attrib

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Dewi, Retasari, Renata Anisa, Yustikasari Yustikasari, and Abdul Qayoum Safi. "Health promotion and communication activities in Al Islam Hospital Bandung." Jurnal Kajian Komunikasi 12, no. 2 (2024): 171–89. https://doi.org/10.24198/jkk.v12i2.57408.

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Background: Health promotion is an important part of the health services strategy in hospitals around the world, including in Indonesia. Hospitals can contribute to improving Indonesians’ health by complying with regulations and following government plans. Al Islam Hospital is a type B hospital in Bandung that has adopted diverse health promotion and communication programs. RS Al Islam Bandung is committed to improving the community’s health status through various programs. Purpose: This study aimed to understand how the hospital’s health promotions (PKRS) installation implements advocacy, com

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Nosenko, Yurii, Oleksandr Nechyporenko, and Lesia Sinelnyk. "Initial marketing analysis methodics of competitors sites in the process of promotion scientific and innovative products." Ekonomika APK 325, no. 11 (2021): 62–69. http://dx.doi.org/10.32317/2221-1055.202111062.

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The purpose of the article is to outline the methodics for determining the criteria for the development of checklists, conduct a primary marketing analysis of competitors' sites, identify sellers of selected products (research and innovation products) by technical (SEO) search engine optimization criteria and usability criteria (usability). Research methods. Review of literature and Internet resources on the analysis of competitors' sites. Marketing analysis of competitors' sites for the selected product using special software tools for technical (SEO) criteria and usability criteria (usabilit

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Podzorova, Galina A., Valeriya Kirillova, Nataliya Pleshkova, and N. Gryaznova. "Application of Digital Marketing Innovation Technology to Improve Service Promotion Efficiency." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2019, no. 3 (2019): 333–38. http://dx.doi.org/10.21603/2500-3372-2019-4-3-333-338.

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The current development of the digital economy determines the relevance of digital marketing as an innovative technology of service promotion. The research features a set of marketing tools used by NST company to promote services. The research objective was to develop recommendations for the implementation of digital marketing technology in the company. The study used methods of economic and comparative analysis. The authors analyzed the advantages and disadvantages of the traditional marketing tools used by NST and proposed tools of digital marketing, such as website development, SEO-optimiza

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Dani, Suci Rahma, Lesi Hertati, Terrtiavini Terrtiavini, Agustina Heryati, Nani Cahyani, and Lilis Puspitawati. "PELATIHAN PROMOSI PRODUK, PELAYANAN DAN KEPUASAN PELANGGAN UMKM GOFOOD." PRIMA PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT 3, no. 2 (2024): 84–93. http://dx.doi.org/10.55047/prima.v3i2.1186.

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The purpose of this research is to evaluate the impact of product promotion, service, and customer satisfaction training on the competitiveness of SMEs on the Go-Food platform. Additionally, this research aims to identify strategies that can enhance visibility, sales, and customer loyalty. The research methods used include analyzing product quality, service quality, promotion, and customer satisfaction. This approach includes the use of social media, SEO, paid advertising, and loyalty programs. Data was collected through surveys and customer feedback. The research findings indicate that effect

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WITARTI, Denik Iswardani, Pipin Farida ARIYANI, and Atik ARIESTA. "MEDIA DEVELOPMENT OF EDUCATION AND PROMOTION BASED ON LEARNING MANAGEMENT SYSTEM (LMS) AT NURUL HIDAYA ISLAMIC BOARDING SCHOOL, CIJERUK-BOGOR." ICCD 6, no. 1 (2024): 505–10. http://dx.doi.org/10.33068/iccd.v6i1.715.

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This paper identified two main problems at Nurul Hidayah Islamic Boarding School (Pondok Pesantren). First, the school has limited access to learning materials and relies on printed books. Learning assessment there are conducted conventionally through face to face by giving memorization test. Students (called Santri) have to take a written test every six months. Second, the existence of the Pondok Pesantren Nurul Hidayah is less know. Their promotional activities only carried out by word-of-mouth. This community service activity (PKM) proposed a solution to address those problems. To improve l

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Smolikova, T. "DIGITAL TOOLKIT IN PROMOTING THE ACTIVITIES OF CULTURAL INSTITUTIONS ON THE EXAMPLE OF USING SEO-AUDIT." Znanstvena misel journal, no. 99 (February 24, 2025): 17–19. https://doi.org/10.5281/zenodo.14919680.

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The article analyses the effectiveness of using digital tools in assessing the effectiveness of positioning the activities of cultural institutions in the Internet environment. On the example of SEO-audit of loading the mobile version of the pages of a cultural institution's website, the author draws attention to the need for an integrated approach in providing technical analytics and relevant competences of humanitarian specialists, which will improve the visibility of resources in search engines and create a quality user experience. The author stresses the importance of optimising web conten

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