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1
CAROLINE, ANDERSSON. "Shopping as an experience." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20331.
Abstract:
The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. In this master thesis it has been investigated how shopping malls can create competitive advantages in a saturated market. It has also been researched how the similarity of the stores in shopping malls affect the future development of the concept in itself. The research has been carried out through a qualitative research method and a case study of three different shopping malls in Stockholm, Sweden: Brunogallerian, Forum Nacka and Vällingby City. Four respondents have been interviewed from each shopping mall. The investigation has also been supplemented by a online consumer survey of 105 people. There has been used a theoretical framework based on relationship marketing, branding strategies, experience- and sensory marketing. Throughout the thesis it has consistently been used four fields of knowledge with the aim of facilitate the common thread throughout the thesis. The four fields are: Shopping malls on the Swedish market, Image and branding of shopping malls, Creating relationships with the consumers and Shopping as an experience. Furthermore, it has been presented the empirical results of the interviews and the consumer survey according to the previously mentioned fields. The result of the interviews and the theoretical findings has been analyzed and further on been discussed with the purpose of discover own theories and results. In conclusion, it has been stated that it is of great importance to offer the consumer added value and niche the profile and the retail mix of the shopping mall in a unique way. It is also essential to get to know its target group by creating events and activities that address the certain target. The similarity of the stores in the malls is profitable and the great mass of consumers demand for the large retail chains. In the future there can be a major development of more niche stores in the large shopping malls, with the aim of attract a broader as well as a more definite target group.Program: Magisterutbildning i fashion management med inriktning modemarknadsföring
2
Anja, Jablanović, Özden Aylin Çakanlar, and Christiane Hohls. "Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43597.
Abstract:
Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. Technology has had a major impact in making multichanneling retail more consistent, although there are gaps that technology can not fill. This study attempted to measure how consistent the customer experiences were online and in-store. Shopping experiences were measured with different concepts such as: flow, usability, interactivity, atmospherics and tactility. These concepts were measured separately in-store and online, in order to be compared. The purpose was to find out which concept is inconsistent so the authors could make recommendations for improvement to fast fashion retailers. The research approach was a mixed method approach and the chosen research design was cross sectional, using quantitative research to corroborate qualitative research findings. The results from a quantitative questionnaire of 263 experienced fast fashion consumers in Sweden show that the consistency varies between the concepts. The qualitative study was done at two occasions on a sample of six interviewees in each focus group, and gave a deeper understanding for why the shopping experience was or wasn't consistent. The qualitative results varied amongst the individuals and show that reasons for being inconsistent are intrusive salesmen, insufficient size measuring tools, long queues, lack of tactility and the most interesting of all: making better return and ordering policies. The future lies in making it easier to order online, in order for the consumer to be able to experience the product in real life, through staff-free fitting rooms and showrooms and such, rather than making the experience better online. The future seems to lie in solving the reverse of the start point of this study, namely translating online to in-store experiences.
3
Song, Minkyu. "Personalized Shopping Experience for Social Impact." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1439306405.
4
Öner, Özge. "Experience in Shopping Centers : An Accessibility Analysis of Swedish Shopping Centers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13734.
Abstract:
This study aims to investigate how market size impacts the level of economic success, diversity, entertainment, arts, and experience of shopping centers in Sweden. More specifically the paper uses regression analyses to test the relation between different forms of shopping center performance and market size. The results show that the municipality market size plays an important role in all analyzed cases. The results also showed that local labor market size does not have a significant impact on the dependent variables.
5
Fong, Sum-yee Sally. "The planning of a regional shopping centre : the Cityplaza experience /." Click to view the E-thesis via HKUTO, 1990. http://sunzi.lib.hku.hk/hkuto/record/B42574171.
6
Yang, Yaxing, and 杨雅星. "Item-level RFID-based customer shopping experience enhancement." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208567.
Abstract:
To survive and thrive in the customer-oriented global market, retail companies have to make persistent efforts to provide customers with satisfactory shopping experience enriched by leisure process, interaction for merchandise information and personalised assistance.
In traditional retail stores, customers’ needs cannot be fully satisfied due to difficulties in locating target products, out-of-stocks, a lack of professional assistance for product selection, and long waiting for payments.
The relative visibility and traceability of individual items provided by the radio frequency identification (RFID) technology is helpful for enhancement of customer shopping experience (CSE).
However, current RFID applications for retail business tend to be limited to inventory control and replenishment, with few implementations for CSE enhancement based on collection and analysis of real-time RFID data.
To mitigate these limitations, this research project develops RFID applications for real-time collection and analysis of customer shopping behaviour (CSB) data in retail stores. Artificial intelligence (AI) is incorporated for data analysis to facilitate business decision-making and proactive individual marketing.
Accordingly, an item-level RFID-based customer shopping experience enhancement (IRCSEE) system is developed to provide customers with leisure shopping process, interaction for merchandise information and personalised guidance for enhancement of CSE in apparel retail stores.
The IRCSEE system incorporates RFID hardware devices installed in an apparel retail store to interrogate RFID-tagged apparel items to obtain data for subsequent sales processing and analysis. It is characterised with a programmable data format for unique identification of individual apparel items, together with a suite of software modules to control the RFID hardware devices at different locations of the apparel retail store for real-time collection of product information and CSB data. Moreover, an innovative fuzzy screening (FS) algorithm of AI techniques is developed to analyse the RFID-collected CSB data and the corresponding product information for generation of apparel collocation recommendations to provide customers with intelligent and personalised assistances in product selection. The algorithm considers not only the static fashion expertise, but also the dynamic customer preferences for collocation, such that the recommendations are more effective and adaptive for enhancement of CSE in the fast-changing apparel retail industry.
The IRCSEE system is validated in an emulated RFID-based apparel retail store. Experimental results demonstrate that with appropriate RFID hardware settings, the proposed system is effective to help enhance CSE in apparel retail stores by providing customers with leisure shopping process, interaction for merchandise information and personalised apparel collocations. Furthermore, the approaches for collecting real-time CSB by RFID technology and analysing such data by AI techniques can be conveniently adapted for many other products to improve retail business management in general.published_or_final_version
Industrial and Manufacturing Systems Engineering
Master
Master of Philosophy
7
Brits, Corné. "The influence of designer paper shopping bags on consumer interest and their shopping experience." Thesis, [Bloemfontein?] : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/178.
Abstract:
Thesis (M. Tech. (Graphic Design)) -- Central University of Technology, free State, 2010Good package design entails employing appropriate yet attractive graphic attributes such as colour, typography and images with which the consumer can engage. Even the name of a colour plays a considerable part in the success of a new product or brand. Consumers use graphic attributes to associate different products with different income groups, to infer the weight of products and even use it as an indicator of the perceived change in temperature resulting from the use of certain products. Consumers develop colour preferences based on associations they have formed through experience which are influenced by factors such as age, gender, culture and demographics. Colour may also affect consumers’ respond to a product and may even have an effect on their emotional state. In order for consumers to involve themselves with store brands more readily, packaging has to be updated constantly to keep packaging fresh and exciting. A shopping bag, transformed with graphic attributes into a designer shopping bag, can, just as good packaging often does, contribute to the art and science of selling a product or promoting a brand. Consumers prefer designer paper shopping bags with attractive appearances and showed a willingness to even pay for the paper bags. This study determined if consumers will actually purchase a designer paper shopping bag as opposed to just indicate a willingness to do so. Semistructured interviews with 100 subjects provived insight into consumers’ perception of the designer paper shopping bag sold at a store selling higher priced items. Designer paper shopping bags were offered to consumers for sale. Two retail stores in Bloemfontein, South Africa, participated in the study. Consumers could choose whether to buy a designer paper shopping bag or to make use of the plastic bags provided by each of the stores. Consumers prefered to rather purchase a designer paper shopping bag sold at a well-known store, selling branded, higher priced items than purchase one from a store that sells lower priced items of which the brand names are unknown to them. Consumers are more likely to pay for a designer paper shopping bag when the amount spent by them in store is relatively high. It is recommended to introduce new packaging items via marketing strategies such as “buy one get one free” and to not test a new packaging item during a recession as consumers then tend to spend less than usual. Interviewees agree that the colour scheme of the designer paper shopping bag used in the study associate well with the clothes and accessories sold in the store. Subjects suggested a few general ideas, but agree that the illustrations used on the paper shopping bag are appropriate. The majority of the interviewees state that they can read all the typography easily and that they will feel confident when carrying the designer paper shopping bag.
8
Alefjord, Pierre, and Antonio Tortorici. "Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-184233.
Abstract:
Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement.Following this trend, marketers are continuously looking into new ways to increase offer attractivity and consequently spur customer engagement. Rituals represent a possible new lens to study consumer behaviour inside the mall landscape and disclose new hidden consumers' processes for value creation.By conducting a pre-study with two mall managers, we sensed their perspective of the mall and individuated the challenges of shopping centers future development and new consumer shopping trends. In a second phase, we focused on analysing the consumer perspective and utilization of the mall by observing their shopping rituals. Semi-structured interviews were conducted with 20 consumers constituting of both Young Professionals and families.In conclusion, different types of rituals were individualized and analysed. By applying rituals to the shopping behaviour of consumers inside shopping malls yielded several insights that resulted to be useful for managers and a valuable contribution to academic research. The results show that mall visitors consume specific rituals inside shopping malls depending on both the target groups (young professionals or families) of consumers as well as the mall experience type (seductive, functional, interactive museum or social). Young Professionals tended to be more spontaneous and socially oriented. However, families tended to shop for functional reasons and often have a planned script of their shopping ritual that they follow throughout their shopping journey at a shopping mall.
9
Wamsler, Erika, and Linnea Jonsson. "Reinventing Traditional Shopping." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37739.
Abstract:
Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. Furthermore, the customer experience and it’s reinforced importance within brick and mortar has been highlighted. It has also been established that the customer experience could be strengthen by implementing advanced technology. Due to the lack of research within the subject and a mainly theoretical discussion about how and why stores implement advanced technology in store, this study aims to investigate from more practical point of view how and why companies implement advanced technology. This study has a qualitative method, by conducting a total of 7 interviews. Five interviews were conducted with employees within different retailing companies implementing advanced technology in store; BMW, Clas Ohlson, Volvo Car Company, Volkswagen and Synsam Group. To continue, two complementary interviews from a rather general market perspective were conducted; one with AMF Fastigheter on their new project The Lobby focusing on the development of the future store and one with Curiat (NZ) Limited a subject specialist on Augmented Reality, which was one of the most common technologies in this study. The study identifies several factors correlating to how and why brands reinvent their physical stores through advanced technologies. In order to implement the technology successfully, such as Virtual Reality, Augmented reality and Interactive Digital Signage, traditional retailers have to modify their business models and their operational skills within the organization. One main motivation as for why traditional retailers implement advanced technology is a changed consumer behavior and market. This puts a new kind of pressure on traditional retailers and stresses the importance of the customer experience. The customer experience and relationships can be strengthened by implementing advanced technology and are two important factors as to why retailers utilize advanced technology in store. Traditional retailers also use the implemented advanced technology as a marketing tool, in order to market themselves as innovative and meet the new market. In addition to this, there has been a change in communication between customer and store. Retailers can use the advanced technology in order to not only interact in a new way with their customers, but also communicate through various of their channels. This creates a smoother and more seamless experience for the customer, and connect offline with online.
10
Fong, Sum-yee Sally, and 方心儀. "The planning of a regional shopping centre: the Cityplaza experience." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B42574171.
11
Nienass, Sherri. "The Fabricated Shopping Experience: An Impersonal Impression on Consumerism." Master's thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5356.
Abstract:
I have a compulsion to document my surroundings. I do this in all forms possible; through a picture text-message, a point-and-shoot camera, or through a high end camera. Like most women in contemporary society, I feel an expectation to be gorgeous. While I do not feel this pressure directly from my boyfriend or close friends, I am constantly surrounded by advertisements for beauty products enforcing the importance of being attractive. My current occupation as a cosmetic counter makeup artist relies on convincing women to enhance their appearance. I am fascinated by how easily I can persuade clients to purchase unnecessary products. My art is both a celebration and commentary on the beauty industry and contemporary consumerism. My approach to this series is varied and complex. The individuals photographed are unaware of their participation in the creation of my work. I do not intend to exploit the subjects or places that I photograph, rather my work comes from a very natural understanding of this environment based on several years working in a major department store. I attempt to attach multiple emotions of — empathy, humor, and sometimes sympathy — to the moments I capture. My work is not fabricated or recreated, — it is documentary. I am aware of the times I live in, and the people that inhabit these times and places. Once documented, the captured moments in time can be reflected on from a multitude of perspectives at a later place and time. Because I also contribute to the general shopping and grooming experience, the details of these images come from a trained eye and attentive approach. I have chosen to write this thesis in an auto-biographical narrative because I play many roles. I am the retail specialist, the artist, the photographer, and the consumer.ID: 031001429; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Adviser: Carla Poindexter.; Title from PDF title page (viewed June 24, 2013).; Thesis (M.F.A.)--University of Central Florida, 2012.; Includes bibliographical references (p. 53-54).
M.F.A.
Masters
Visual Arts and Design
Arts and Humanities
Emerging Media; Studio Art and the Computer
12
Qu, Mengran, and Luqi Xu. "Have you ever had a terrible online shopping experience?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98331.
Abstract:
Background: Nowadays, the development of the internet makes online shopping more popularized . The appearance of online shopping brings considerable benefits to customers, however, there are still risks in the area. To maintain good relationship management between customers and companies, it is necessary to understand the online customer experience and its relevant important factors . Purpose: The purpose of this study is to explain the impact of three factors (low-quality delivery, low-quality online customer service, and low-quality website design) on online customer experience. Methodology: The paper used a quantitative approach in cross-sectional design and collected totally 78 responses. The related data collection is conducted through a self-completion questionnaire in the online form. Findings: The negative impacts of low-quality online customer service and low-quality website design on online customer experience are confirmed. There is an effective and strong connection between low-quality website design and low-quality online customer service. Conclusion: Based on the findings, H2 and H3 cannot be rejected but H1 needs to be rejected. One can therefore say that even in the context of rapid technological development, modern online shoppers have not changed their aversion to low-quality elements, that the view that low-quality online customer service and low-quality website design negatively affect OCE has not changed.
13
Callegaro, Giorgia <1992>. "La fast fashion shopping experience di un consumatore omnichannel." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11612.
Abstract:
Il settore della moda è stato protagonista di significative trasformazioni a partire dagli anni Novanta del secolo scorso. L’evoluzione delle sue dinamiche ha spinto i retailer a desiderare costi più bassi e maggiore flessibilità nel design, la qualità e la velocità di lancio dei prodotti, per riuscire ad essere competitivi in un mercato che varia sempre più velocemente.
La presente ricerca esamina la letteratura relativa ai cambiamenti avvenuti nel settore della moda negli ultimi trent’anni, evidenziando l’affermarsi del concetto di moda fast fashion, un modello di business che ha completamente rivoluzionato l’obsoleto sistema basato sulla programmazione della produzione dei capi in base alla previsione di domanda.
Un altro tema su cui la tesi si focalizza è l’analisi dell’evoluzione del panorama del fashion retail verso l’omnicanalità, che prevede che online e offline siano totalmente integrati. Grazie a questo i consumatori, oltre a poter godere simultaneamente di numerosi touch point, possono interagire con il retailer in maniera più semplificata, hanno a disposizione più canali di acquisto e maggiori informazioni sui prodotti di loro interesse.
L’obiettivo di questa ricerca quantitativa è studiare l’atteggiamento e le percezioni dei consumatori nei confronti dei diversi canali d’acquisto e quali sono le motivazioni che spingono li a scegliere un canale piuttosto che un altro per i loro acquisti, facendo un confronto tra i soggetti appartenenti alla Generazione X e alla Generazione Y. L’analisi empirica si basa sulle informazioni raccolte attraverso un questionario d’indagine rivolto ad un campione di rispondenti di due fasce d’età diverse, consumatori fast fashion, residenti in Veneto.
14
PRESTINI, STEFANO. "CONSUMER AMBIVALENCE IN SHOPPING EXPERIENCE: NEW PERSPECTIVES AND OPPORTUNITIES." Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39862.
Abstract:
La tesi include tre studi indipendenti che hanno come tema comune la Consumer Ambivalence nella Shopping Experience. Il punto di partenza è che la Consumer Ambivalence è sempre stata percepita come un qualcosa da evitare in quanto impatta negativamente sul comportamento del consumatore (es. soddisfazione e fedeltà). La letteratura però evidenzia come in alcune service experience questo costrutto risulti banalizzato. L’obiettivo della ricerca è quindi esplorare il ruolo della Consumer Ambivalence in diverse shopping experience attraverso le percezioni, i discorsi, le emozioni e le esperienze sia degli shopper sia del personale di contatto. Ho scelto due contesti di analisi: le esperienze di shopping di lusso e di shopping etico. Entrambi i settori sono in continua crescita nonostante il periodo di crisi economica e le emozioni negative (e positive) vissute dagli shopper e riconosciute dalla letteratura. Attraverso un approccio costruttivista i miei risultati principali dimostrano come la Consumer Ambivalence non sia sempre uno stato emotivo da rifuggire ma qualcosa a cui tendere e sfruttare. Concludo affermando come questo stato emozionale multiplo sia spesso inevitabile e parte intrinseca nelle esperienze di shopping ad elevata connotazione emotiva.My thesis is composed by three papers that have a common theme: Consumer Ambivalence in Shopping Experience. The general starting point is that Consumer Ambivalence has always been perceived as something to avoid because it decreases relevant consumer outcomes (e.g. satisfaction and loyalty). However, some evidences in literature suggest that, particularly in some service experiences, this construct is trivialized. The main research goal is to explore the role of Consumer Ambivalence in different shopping experiences, investigating how this construct can impact on shopping behaviors, considering perceptions, discourses, emotions and experiences of both shoppers and company personnel. I chose two settings of investigation which are favorable contexts to identify different mixed emotions: luxury shopping experience and ethical shopping experience. Both industries are particular relevant because their consumer market value is still increasing despite the current period of economic crisis and literature evidences of negative (and positive) emotions felt by shoppers. Through a constructivist epistemological approach, my main findings elicit that Consumer Ambivalence can be an emotional state which has not to be rejected, but rather be something to aim for. Moreover, I argue that this mixed emotional state is essentially unavoidable and is intrinsically part of high affect shopping experiences.
15
PRESTINI, STEFANO. "CONSUMER AMBIVALENCE IN SHOPPING EXPERIENCE: NEW PERSPECTIVES AND OPPORTUNITIES." Doctoral thesis, Università Cattolica del Sacro Cuore, 2018. http://hdl.handle.net/10280/39862.
Abstract:
La tesi include tre studi indipendenti che hanno come tema comune la Consumer Ambivalence nella Shopping Experience. Il punto di partenza è che la Consumer Ambivalence è sempre stata percepita come un qualcosa da evitare in quanto impatta negativamente sul comportamento del consumatore (es. soddisfazione e fedeltà). La letteratura però evidenzia come in alcune service experience questo costrutto risulti banalizzato. L’obiettivo della ricerca è quindi esplorare il ruolo della Consumer Ambivalence in diverse shopping experience attraverso le percezioni, i discorsi, le emozioni e le esperienze sia degli shopper sia del personale di contatto. Ho scelto due contesti di analisi: le esperienze di shopping di lusso e di shopping etico. Entrambi i settori sono in continua crescita nonostante il periodo di crisi economica e le emozioni negative (e positive) vissute dagli shopper e riconosciute dalla letteratura. Attraverso un approccio costruttivista i miei risultati principali dimostrano come la Consumer Ambivalence non sia sempre uno stato emotivo da rifuggire ma qualcosa a cui tendere e sfruttare. Concludo affermando come questo stato emozionale multiplo sia spesso inevitabile e parte intrinseca nelle esperienze di shopping ad elevata connotazione emotiva.My thesis is composed by three papers that have a common theme: Consumer Ambivalence in Shopping Experience. The general starting point is that Consumer Ambivalence has always been perceived as something to avoid because it decreases relevant consumer outcomes (e.g. satisfaction and loyalty). However, some evidences in literature suggest that, particularly in some service experiences, this construct is trivialized. The main research goal is to explore the role of Consumer Ambivalence in different shopping experiences, investigating how this construct can impact on shopping behaviors, considering perceptions, discourses, emotions and experiences of both shoppers and company personnel. I chose two settings of investigation which are favorable contexts to identify different mixed emotions: luxury shopping experience and ethical shopping experience. Both industries are particular relevant because their consumer market value is still increasing despite the current period of economic crisis and literature evidences of negative (and positive) emotions felt by shoppers. Through a constructivist epistemological approach, my main findings elicit that Consumer Ambivalence can be an emotional state which has not to be rejected, but rather be something to aim for. Moreover, I argue that this mixed emotional state is essentially unavoidable and is intrinsically part of high affect shopping experiences.
16
RIZWAN, RAFIQUE MUHAMMAD, and SAEED ARIAN MUHAMMAD USMAN. "Testing shopping experience and behavior for distant shopping by focus on communication between web shops and consumer." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20121.
Abstract:
Planet earth is shrinking due to the virtual world. Internet applications all over the world have now made it necessary for the people to make internet a part of daily life. This advent is leaving its impression on all industries and especially the clothing industry. E-commerce is a business application of internet all over the world. The companies which are operating in apparel business are developing their web shops. In order to create loyal customers and meeting the consumer demand it is important to do necessary communication of the products with the consumers. Otherwise the products might be a surprise at the time of delivery to the consumers. Every consumer has his/ her own way of evaluating a product. So it is important for a web shop to address to every kind of consumer in order to meet the consumer demand and create more customers. The virtual world has its own complications and deviation from the usual world. So the thesis is focused on testing of shopping experience for an online purchase and to do the analysis of the communication between the web shop and the consumer. The studies are done on the basis of evaluation of feedback collection from consumers and information search of the various products online. The focus was more on the customers who do careful information search before doing a purchase and also some random customers who purchase a product without deep evaluation of the products. Traditional consumer behavior and the consumer behavior for online shopping were compared analytically and the results have been discussed in the end. Need for improvement in existing systems is the base for this thesis. Studies showed that the e-commerce systems are still unable to understand the new customer segment for online shopping and there is a great need of improvement in this area to get more customers. The results from this study are significant for the web shops which are operating the Scandinavian countries.
17
Hare, Caroline Anne. "Food choice : the shopping experience of older consumers in Scotland." Thesis, Queen Margaret University, 2001. https://eresearch.qmu.ac.uk/handle/20.500.12289/7304.
Abstract:
This thesis investigates the food shopping experience of older consumers (aged 65+) in Scotland. The aim was to develop the shopping dimension of food choice research and broaden the understanding of older consumers within this context. The need for such a study is borne out of the political impetus on food choice research, with the older age segment being particularly important due to: increasing numbers of older people; their vulnerability in terms of nutrition; the changes in food shopping that they have experienced in their lifetime; and their potential for being disadvantaged consumers. The growing numbers of older people present a number of challenges within the food choice discipline. The food retail sector, which is highly competitive, is faced with meeting the needs of a growing market segment which it has previously neglected. There have been efforts by governments to integrate the food retailing sector into the policy for improving the dietary health of the nation. However, these recommendations have been limited and the specific issues for older people in terms of food shopping not fully described. This thesis provides four major findings which provide an original contribution to knowledge. The first is that the characteristics of the older consumer result in a diverse shopping activity. This is reflected in the diversity of their personal circumstances, their preferences and their shopping activity. Secondly, the disadvantage experienced by older consumers is more complex than previously recognised. Thirdly, a comprehensive framework for investigating the shopping dimension of food choice research has been developed, and specifically applied to older consumers. Finally, there is a lack of inter-dependence and integration both between sectors influencing food choice and across the disciplines investigating it, and this must be addressed. There are several implications of these findings. First, academic research in the field of food choice should seek to undertake more multidisciplinary research and the conceptual model provides a framework from which to develop future studies. Secondly, specific recommendations can be made for retailers, both at a store level and concerning their contribution to the wider shopping environment. Thirdly, the findings are a catalyst for debate on the extent to which policy-makers should seek to integrate members of a multidisciplinary team in more detailed planning of recommendations.
18
Heiding, Fredrik. "How To Create A User Friendly Shopping Experience with 3D." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-393545.
Abstract:
Recent advancements in the hardware of computers and cell phones, as well as improvements in general mobile data connections have made the use of 3D technologies more relevant. This is further increased by the attention given to augmented reality (AR) and virtual reality (VR) as of late. There has also been a recent disruption in the retailer industry, more specifically a decline of several physical stores and continuous increase of volume for e-commerce. The e- commerce is a powerful and ever growing alternative to traditional stores but it lacks some of the obvious advantages of physical presence. Being able to see exactly what the product looks like and try it on your own body, while browsing clothes, is two examples where online shopping still comes short of the physical stores. The use of 3D graphics can provide a solution to bridge the gap between e- commerce and physical stores by letting consumers experience the product in a more similar way to what they do in a physical store. The use of VR and AR technologies have the possibility to enhance the online experience even further, by letting the user experience an environment as if they are present in the physical space. This thesis analyzes the practical implications of implementing 3D graphics on the web and specifically on e-commerce platforms to enhance the shopping experience. Most importantly it analyzes how to do so in a user friendly way. Since the main purpose of enhancing e-commerce solutions with 3D is to improve the customer experience, it is essential that the applications are made in a way the users like.
19
Toniolo, Alberto <1992>. "Il consumatore è mobile: dispositivi beacon per la shopping experience." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10487.
Abstract:
Il lavoro di tesi mira ad approfondire le caratteristiche, le applicazioni e le criticità dei dispositivi di tipo beacon per capire come questi possano essere efficacemente utilizzati all’interno di una strategia di comunicazione atta a migliorare l’esperienza e il processo d’acquisto dei consumatori.
L’elaborato prende forma dall’osservazione del crescente mercato dei dispositivi mobili e dell’uso che le persone ne fanno nella quotidianità, soprattutto in relazione ai servizi di localizzazione. La ricerca, considerando i nuovi stili e percorsi di consumo indotti dai device mobili, muove poi verso le applicazioni che il marketing adotta per rispondere ad un mercato sempre più complesso ma ricco di opportunità.
In questo senso si studiano gli elementi necessari a comprendere come proximity e mobile marketing si relazionano tra loro e, soprattutto, come possano essere validi strumenti per la comunicazione e l'esperienza d’acquisto sia oggigiorno che nel prossimo futuro.
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Kubiak, Adam, and David Persson. "Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22144.
Abstract:
Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. The purpose of this study was to explore consumers’ perspectives on live shopping as an experience, with the experience economy theory as a lens. Furthermore, this study utilized the four realms of an experience and five principles of design to analyze and explain the collected data. The empirical data was gathered through semi-structured interviews with respondents aged 18-27. The findings showed that consumers perceive the live shopping experience as mostly educational in conjunction with aspects of entertainment. Escapist and esthetic aspects are considered complementary and can strengthen the experience. This study contributes to an increased understanding of the live shopping experience from consumers’ perspectives. In addition, the theory of experience economy has not been previously applied to live shopping. In turn, this study has contributed to an increased use of experience economy theory in areas other than tourism and hospitality.
21
Sebald, Anna Kathrin [Verfasser]. "Reinventing the Customer Shopping Experience : Value (co-)creation, Shopping Motivations and Typologies in Curated Fashion Retailing / Anna Kathrin Sebald." Berlin : ESCP Europe Wirtschaftshochschule Berlin, 2018. http://d-nb.info/1173369228/34.
22
Ayres, Simone Maia Pimenta Martins. "Experiências em Shopping Centers: dimensões e valores." Doctoral thesis, Universidade de Évora, 2018. http://hdl.handle.net/10174/24846.
Abstract:
A tese objetiva ampliar o conhecimento sobre a construção de experiências e valor do consumidor na perspectiva do marketing, por meio da descrição e da caracterização das experiências de Shopping Center, no contexto de cidades interioranas do Nordeste brasileiro. No primeiro estudo empírico realizado, de abordagem qualitativa, foram entrevistados 50 frequentadores de shopping centers maiores de 18 anos, residentes nas cidades de Juazeiro/BA, Juazeiro do Norte/CE e Petrolina/PE. As respostas foram tratadas de acordo com a Interpretative Phenomenological Analysis – IPA. Os resultados evidenciaram um sistema de categorias de experiências de Shopping Centers, a partir de duas principais categorias supraordenadas “experiência desagradável/desprazerosa” e “experiência agradável/prazerosa”. O segundo estudo, de natureza quantitativa, dedicou-se à configuração das experiências de Shopping Center. Com base nos resultados obtidos, foi realizado um Survey (N=740) e após condução de uma análise fatorial exploratória foi encontrada uma solução interpretável constituída 27 itens agrupados em quatro fatores: distração prazerosa, prestígio afirmativo, estimulação sensorial, e, funcionalidade. A versão final do instrumento, denominada ExVal-SC, apresentou bons indicadores de fidelidade (Alfa de Cronbach global de .810 e dos fatores entre .705 e .905). Uma análise de clusters conduzida seguidamente permitiu a categorização das diferentes experiências em Shopping Centers numa construção “essencial” (tipologia), culturalmente ajustada, com base nos valores percebidos pelos seus frequentadores que é composta por cinco principais grupos de frequentadores de Shopping Centers: entretidos, afirmativos, utilitários e práticos, shopping aversivos e, ambivalentes sensoriais. Após análise comparativa com estudos prévios realizados em diferentes países, os resultados da investigação indicam que nenhuma proposta é similar à ExVal-SC, nem ao agrupamento de frequentadores de Shopping Centers proposto. Considerações finais constatam a importância de incorporar às pesquisas sobre marketing e comportamento do consumidor, questões referentes aos contextos culturais, como forma estabelecer, de forma ajustada, as dimensões e valores relacionados à compreensão da experiência de consumo; Abstract:
The thesis aims to broaden the knowledge about the construction of experiences and consumer value from a marketing perspective, through the description and characterization of Shopping Center experiences, in the context of interior cities in the Northeast of Brazil. In the first empirical study carried out, with a qualitative approach, 50 shopkeepers over 18 years old, living in the cities of Juazeiro/BA, Juazeiro do Norte /CE and Petrolina / PE, were interviewed. Responses were treated according to the Interpretative Phenomenological Analysis - IPA. The results evidenced a system of shopping center experience categories, from two main supraordinated categories: " unpleasant experience" and " pleasant experience". The second study, of a quantitative nature, was devoted to the configuration of Shopping Center experiences. Based on the results obtained, a Survey (N = 740) was performed and after conducting an exploratory factorial analysis an interpretable solution was found consisting of 27 items grouped into four factors: pleasurable distraction, affirmative prestige, sensory stimulation, and, functionality. The final version of the instrument, called ExVal-SC, presented good indicators of fidelity (Cronbach alpha global of .810 and factors between .705 and .905). A cluster analysis conducted later allowed the categorization of the different shopping center experiences in a "essential" construction (typology), culturally adjusted, based on the values perceived by its customers that is composed of five main groups of Shopping Center goers: entertaining, affirmative, utilitarian and practical, shopping aversive and, sensory ambivalent. After comparative analysis with previous studies conducted in different countries, the results of the investigation indicate that no proposal is similar to ExVal-SC, nor to the group of shopkeepers proposed. Final considerations point to the importance of incorporating issues related to cultural contexts into marketing research and consumer behavior, as well as to establish, in an adjusted way, the dimensions and values related to the understanding of the consumer experience.
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Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.
Abstract:
The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experiences are considered to be a critical concept in consumer behaviour and marketing for understanding consumers and to create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. This study seeks to investigate online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards two visual user-generated stimulus: (1) Looks - photographs of individuals modelling their own fashion, and (2) Outfits - digital collages displaying an assortment of products centred around a theme. They are both features which have been created by community members in an online social shopping community, ASOS Fashion Finder. The context of this study was exploratory and utilised a mixed methods approach where 13 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-34, were conducted to identify and understand consumers' online experiential responses and online shopping intentions towards the two visual stimulus. Using the same sample criteria, an online survey with 555 responses was also conducted to measure and test relationships between consumers' experiential responses and shopping intentions. The results of this study provides insight to the experiential states of fashion online consumers for online retail marketing, and contributes knowledge to research literature and theory on online shopping environments and customer experiences.
24
Noh, Mijeong Warfield Carol L. "Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/FALL/Consumer_Affairs/Dissertation/Noh_Mijeong_24.pdf.
25
Lim, Nena. "The effects of experience and perceptions on consumers' acceptance of on-line shopping /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17160.pdf.
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Meyer, Tracy Hindman. "Experience-Based Aspects of Shopping Attitudes: The Moderating Roles of Norms and Loyalty." Cincinnati, Ohio : University of Cincinnati, 2005. http://www.ohiolink.edu/etd/view.cgi?1115920770.
Abstract:
Thesis (Ph. D.)--University of Cincinnati, 2005.Advisor: Dr. Karen A. Machleit. Title from electronic thesis title page (viewed May 15, 2008). Keywords: Loyalty; Hassles; Shopping Behavior; Norms. Includes abstract. Includes bibliographical references.
27
Eneh, Sandra. "Showroom the Future of Online Fashion Retailing 2.0 : Enhancing the online shopping experience." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-159.
Abstract:
The following have been rectified in response to previous evaluation by examiner Olof Bruninge. -We have solely chosen qualitative methods in data collection and analysis by making use of data gathered from focus group workshop. The findings have been coded and analysed descriptively. -We have reformulated research questions and replaced the hypothesis with open questions. Allowing us to explore the participants’ behaviour rather than testing hypothesis. -All quantitative measures have been replaced with qualitative analysis and descriptions. -We have provided tables with results from focus group findings to increase transparency in our data
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Qasem, Zainah A. "The role of website experience in building attitude and intention towards online shopping." Thesis, University of Leeds, 2014. http://etheses.whiterose.ac.uk/7876/.
Abstract:
Since technology has become an inseparable part of consumers’ lives, understanding acceptance and use of technology at individual consumer level has become a must for marketing theory and practice. To explain consumers’ acceptance of a new technology, the present study uses the unified theory of acceptance and use of technology (UTAUT) as the theoretical foundation. It then proposes extending UTAUT through incorporating a hedonic dimension, which should be an important predictor in explaining technology acceptancy in a consumer context such as on-line shopping, especially where experiential products—like apparel—are involved. The proposed hedonic dimension is perceived playfulness, which itself has two first-order latent antecedents; vividness and embodied cognition. Vividness —visual in this case—is related to the vividness of the shopping environment as represented on-line and to what extent its visual cues stimulate consumers to form strong (as opposed to weak) mental images of the product that they seek to buy. Embodied cognition represents the relationship between the pre-existing knowledge that is saved in mind and body. The present study also reintroduces attitude to the model as an important construct in predicting purchase intention. To test the proposed model’s ability to explain technology acceptance in different cultural contexts, the model is empirically tested via an experiment and a survey in a western country—the UK—and a non-western country—The Hashemite Kingdom of Jordan (HKJ). Two hundred and twenty two questionnaires are collected from the UK and 258 questionnaires are collected from the HKJ. Findings suggest that the incorporated hedonic dimension is as important as the utilitarian dimension in explaining technology acceptance in consumer context in both western and non-western countries. A positive relationship between perceived playfulness and purchase intention is found. However, attitude is partially mediating the relationship between perceived playfulness and purchase intention. Social influence is also found to be a predictor of attitude in the HKJ, but not in the UK. Theoretical and practical contributions of these findings are exhibited and roots of future research are proposed.
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Schubertsson, Larsson Lisette, and Donia Tarokh. "Kan modeföretag förbättra shoppingupplevelsen i sina onlinebutiker?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12799.
Abstract:
In this paper we have chosen to study three aspects of the shopping experience online -navigation, product image and product information based on Hasan’s (2016) theory, to examine if, and how, the shopping experience online needs to improve in the fashion retail industry. From eyetracking-observations and qualitative interviews in this study, we identified the customers expectations and perceived problems in the online shoppingexperience. One of our findings show that there is a general agreement that product images have a significant impact on the shopping experience online. Another finding shows that distinctively visible filtering options on the online stores are important for the consumer to find what they are looking for.För denna uppsats har vi valt att studera kring tre aspekter inom shoppingupplevelsen online -navigering, produktbild och produktbeskrivning, utifrån Hasans (2016) grundmodell för att undersöka om och hur shoppingupplevelsen online behöver förbättras inom modebranschen. Utifrån eyetracking-observationer och kvalitativa intervjuer framkommer vilka förväntningar och upplevda problem som identifieras av konsumenter, för shoppingupplevelsen online. Ett av resultaten visar att det överlag finns en generell överenskommelse för att bland annat produktbilder har en stor inverkan på shoppingupplevelsen online. Ytterligare ett resultat visade att en tydlig presentation av filtreringsmöjligheter på webbshoppar är av betydelse för att konsumenten ska hitta rätt i sin sökning.
30
Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.
Abstract:
Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.
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Schmitz, Thorsten, Ai Xu, and Zhibing Mo. "Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13022.
Abstract:
Topic: Co-creation of experience Research gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. Purpose: By this paper we want to develop an understanding of how e-commerce companies can use customer involvement to create a superior online shopping experience. Theoretical basis of our paper: Customer involvement (e.g. von Hippel); experience co-creation (Prahalad & Ramaswamy) Methodology: We conducted in-depth interviews with nine Swedish, Norwegian and Chinese e-commerce companies from different industries to collect data on how they use customer involvement and/or co-creation. The interviews were semi-structured interviews which consisted mostly of open-ended questions. In order to be able to identify patterns and learn about the nature of how companies involve customers, a qualitative multi-case study design was used. Findings: The main findings are that some e-commerce companies have already realized the importance of the customer experience and also already involve their customers in various forms for co-creating experience. However, none of the companies completely fulfils the criteria of experience co-creation as defined in the theoretical articles by Prahalad & Ramaswamy (2000, 2003, 2004). Practical implications: E-commerce companies have many options to provide a better online shopping experience by involving customers as co-creators. Research limitations: Due to the sample size and the fact that a convenience sample was chosen, the results cannot be generalized. Originality/value: This study can provide insights into opportunities for the co-creation of experience in the case of e-commerce companies. Keywords: Customer involvement, Experience co-creation, Experience, E-commerce, Innovation community
32
Fors, Hanna, and Johanna Hyllander. "The Physical Store Experience : A qualitative study on how in-store experiences influence store attractiveness." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20831.
Abstract:
Today, brick-and-mortar retailers are facing changes, as we are moving away from a service economy towards an experience economy. These changes reshape customers´ preferences. Reatilers have shown an inability to adapt to these changes, indicating that there is a need for further insights on the subject. To address this lack of knowledge, this thesis aimed at investigating the customer experience in brick-and-mortar fashion retailers in order to obtain knowledge about how experiential offerings create perceived value and customer satisfaction, which ultimately leads to store attractiveness. This study focused on investigating the customer experience holistically, by using the "Experience Economy 4E construct" together with three dimensions of perceived experiential value as a theoretical framework. The application of this holistic approach to the customer experience has until now been relatively unexplored, which justify the purpose of this thesis. This qualitative study was conducted by using six semi-structured interviews. Furthermore, the emprical data collection was analysed using a thematic analysis. This generated valuable insights to which aspects were considered to create positive as well as negative feelings, which consequently affect customer satisfaction and store attractiveness. The result showed that experiential offerings from brick-and-mortar fashion retailers create perceived experiential value, which in turn leads to customer satisfaction and store attractiveness. Furthermore, the result indicated that educational experiences, esthetic experiences and social interactions are the primary value-creating sources.
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Zeeman, Riané Cherylise. "Hedonic and utilitarian shopping motivations among South African black Generation Y students / Riané Cherylise Zeeman." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10627.
Abstract:
With the South African retail industry being a major and attractive industry, marketers and retailers are pressured to obtain and maintain a competitive advantage by developing marketing strategies that appeal to various consumers. Retailers need to focus on satisfying consumers’ needs, as well as offering a full shopping experience. Shopping entails more than the mere selection of products. Consumers’ motivation or driving force behind the act of shopping is embedded in satisfying internal needs. These motivations are grouped into two collections, namely hedonic and utilitarian shopping motivations. Consumers driven by hedonic shopping motivations are interested in the shopping experience, as well as the experiential and emotional aspects thereof. However, consumers driven by utilitarian shopping motivations are goal-oriented and concerned with the task-related value and the functional aspects of shopping. Marketers and retailers may use consumer-shopping motives to divide the market into segments and develop strategies to target specific segments. Published literature on the consumer behaviour of the South African black Generation Y cohort is limited and an absence occurs with reference to the shopping motivations of this cohort. In the South African context, individuals born between 1986 and 2005, labelled Generation Y, account for 38 percent of the total South African population, and the black Generation Y individuals represent 83 percent of the total Generation Y cohort. Individuals within the black Generation Y cohort attaining tertiary qualifications are likely to represent the future ‘Black Diamonds’, enjoying higher earnings and a higher social status, which together is likely to make them opinion leaders amongst their peers. For that reason, the black Generation Y student cohort is an exceptionally attractive market segment, and it is critical for retailers and marketers to understand their shopping behaviour and motivations in order to develop effective marketing strategies. The purpose of this study was to determine South African black Generation Y students’ utilitarian and hedonic shopping motivations. The target population of this study comprised full-time undergraduate black Generation Y students; aged between 18 and 24 years and enrolled at South African registered public higher education institutions (HEIs). The sampling frame comprised the 23 registered South African public HEIs. A non-probability judgement sample method was utilised to select one traditional university and one university of technology in the Gauteng province, from the sampling frame. For this study, a convenience sample of 600 black Generation Y students enrolled at these two South African HEIs during 2013 was drawn. The relevant primary data was obtained by means of a self-administered questionnaire, which was hand delivered to the contacted lecturers at each of these two HEIs. These lecturers distributed the self-administered questionnaire during one lecture period. This questionnaire requested the participants to indicate on a six-point Likert scale the level of their agreement or disagreement on 26 items designed to measure their utilitarian and hedonic shopping motivations, as well as to provide certain demographic data. The findings of this study indicate that within the hedonic subscale, black Generation Y students found value and adventure shopping to be the strongest motivators for shopping. Within the utilitarian subscale, black Generation Y students found achievement to be the strongest motivator for shopping. Previous research found gender to have an influence on the hedonic and utilitarian shopping motivations of consumers. This study confirms previous findings where statistically significant differences were found between the shopping motivations of male and female black Generation Y students. The study found significant differences concerning the first-, second- and third-year black Generation Y students’ hedonic and utilitarian shopping motivations. Insights gained from this study will help both marketers and retailers understand the current black Generation Y consumers’ motivations for shopping with reference to hedonic and utilitarian shopping motivations.MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014
34
Gu, Lingtao, and Feiyan Mu. "Shopping on social media: : A qualitative study to explore Chinese consumers’ purchasing experience on WeChat." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-358044.
Abstract:
WeChat is a widely used multi-functional social media platform in China. The increasing number of WeChat users provides new possibilities and challenges for company marketing strategy. We draw literature from word-of-mouth (WOM) and e-service quality (e-SQ). Qualitive study approach was conducted, and ten interviews done with Chinese consumers with shopping experience on WeChat. This thesis aims to explore the purchasing experience of Chinese consumers on WeChat, and specifically we want to understand how do WOM/ eWOM influences Chinese consumers on their shopping experience on WeChat, and what aspect of the e-SQ may affect Chinese consumers’ shopping experience on WeChat. The results reveal that in the brand awareness period, people are more likely to be influenced by WOM to notice products or services. Furthermore, offline WOM has more influential persuading power than online WOM. In terms of e-service quality, the professionalism and convenience of website design is the foundation of consumer purchase. Fulfillment and security perform quite well on WeChat according to our research findings. At the same time, consumers on WeChat are inclined to buy products with less need of customer service.
35
Wynn, Amanda. "An Investigation of the Contributions of Gender, Shopping Orientation, Online Experience, and Website's Interactive Features to Consumers' Intentions to Engage in Apparel E-commerce Shopping." NSUWorks, 2009. http://nsuworks.nova.edu/gscis_etd/340.
Abstract:
E-commerce has experienced exponential growth within the last few years. The rapid growth of e-commerce has created a need to improve consumer acceptance and the consumer's intention to engage in e-commerce. Female consumers have yet to embrace e-commerce as readily as male consumers. Differences between male and female consumer shopping behavior were examined.
This study developed and empirically tested a model to predict the consumer's intention to engage in apparel e-commerce shopping based on the constructs of gender, shopping orientation, online experience, and Website's interactive features. Male and female U.S. consumers age 18 and older were surveyed to determine their intention to engage in apparel e-commerce shopping. A total of 240 responses were received. After the pre-analysis data screening, a total of 216 responses were available for further analyses. Factor analysis was conducted by using principal component analysis (PCA) with VARIMAX rotation. The PCA resulted in four new factors including consumer shopping preference (CSP), personalization Website features (PWF), shopping environment (SE), and social interaction (SI). The statistical method Ordinal Logistic Regression (OLR) was used to predict whether gender (G1), CSP, PWF, SE, and SI have a significant influence on the consumer's intention to engage in apparel e-commerce shopping. Results of the OLR indicated that CSP was the only significant predictor of INT. A second OLR model was developed to determine the interaction effect of G1, CSP, PWF, SE, and SI used to predict the probability of INT. Results indicated the interactions of G1 and CSP, CSP and PWF, G1 and PWF, as well as SE and SI were significant predictors of INT.
Two important contributions of this study include 1) an investigation of the key constructs that contribute to the consumer's intention to engage in apparel e-commerce shopping, and 2) an investigation of the interaction effect between the key constructs used to predict the consumer's intention to engage in apparel e-commerce shopping. The investigation results provide online retailers with the knowledge of how to increase e-commerce acceptance through understanding differences in male and female consumer shopping behaviors.
36
Lebenius, Filippa, Ida Andersson, and Filippa Skoglund. "See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44618.
Abstract:
Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce? Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers. Method: Cross-sectional design, semi-structured in-depth interviews Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses.
37
Arciniega, Giurcovich Fadia. "Factores asociados a la compra de pasajes low cost en hombres y mujeres de 20 a 50 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652772.
Abstract:
El formato de pasajes low cost es una tendencia que ha ido estableciéndose en el mercado peruano. No obstante, no han logrado tener la acogida esperada por parte de los consumidores peruanos, debido a diferentes aspectos. Por ello, en la presente investigación se analizarán factores asociados a la compra de pasajes low cost en hombres y mujeres de 20 a 50 años. De esta manera, se han seleccionado las variables valor hedónico, valor utilitario, influencia social, precio, promociones, página web, experiencia de compra y riesgo percibido.
Con la finalidad de poder comprobar las hipótesis se ha desarrollado una investigación mixta. Por un lado, en el estudio cualitativo se realizaron dos focus groups al público objetivo y tres encuestas a profundidad a expertos en el sector. Por otro lado, para el estudio cuantitativo se aplicó un cuestionario a 355 personas. Cabe mencionar que se hizo un estudio de regresión lineal múltiple. De esta manera, se obtuvo que las variables valor hedónico, página web y experiencia de compra fueron que las que presentaron una relación con la intención de compra.
Finalmente, es importante mencionar que la presente investigación es una de las pocas investigaciones realizadas sobre los factores que pueden presentar una relación sobre compra de pasajes low cost en el mercado peruano.The low-cost ticket format is a trend that has been establishing itself in the Peruvian market. However, due to different aspects the low-cost airlines have not managed to achieve the expected reception by Peruvian consumers. For this reason, this research will analyze factors associated with the purchase of low-cost tickets for men and women between 20 and 50 years of age in Lima. In this way, we select the variables hedonic value, utility value, social influence, price, promotions, website, purchase experience and perceived risk. In order to be able to evaluate the hypotheses, a mixed investigation has been developed. On the one hand, the qualitative study will analyze two focus groups on the target audience and three in-depth surveys of experts in the sector. On the other hand, for the quantitative study, a questionnaire was applied to 355 people. It should be noted that a multiple linear regression study was done. In this way, it was obtained the variables hedonic value, website and purchase experience had a relationship with the purchase intention. Finally, it is important that this investigation be one of the few investigations carried out on the factors that may present a relationship on the purchase of low-cost tickets in the Peruvian market.
Trabajo de investigación
38
Beyer, Péndola Valerie. "Los factores de la experiencia online en relación a la decisión de compra de marcas de ropa casual por parte de hombres del NSE A/B de 20 a 30 años en Lima Metropolitana en el 2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/627723.
Abstract:
En los últimos 10 años, se ha notado un crecimiento exponencial en las ventas generadas a través del canal online. Al contar con consumidores que buscan constantemente excelente calidad de servicio y que procesos sean simplificados para ellos, las marcas de ropa casual ven la importancia de invertir en este canal. Sin embargo, al contar con beneficios tanto para el consumidor como para la marca, aún existen barreras que afectan la preferencia por este canal por parte de los consumidores.
En la sociedad peruana, el hombre es percibido como practico en relación a las decisiones de compra. Se busca en la siguiente investigación comprobar dicho estereotipo, relacionando el concepto de la masculinidad con el proceso de compra online.
Es por ello que se descubrió la importancia de investigar acerca de los factores de la experiencia online en relación a la decisión de compra de marcas de ropa casual por parte de hombres del NSE A/B de 20 a 30 años en Lima Metropolitana en el 2018.
El presente estudio posee una investigación de campo cualitativo y cuantitativo gracias a la realización de 2 focus groups, entrevistas a expertos y 224 encuestas realizadas al público objetivo en diferentes ubicaciones de Lima Metropolitana.
Se profundizará en conceptos como la intangibilidad, el valor de marca, la masculinidad, E-commerce entre otros, con el fin de hallar la importancia de los factores que afectan la decisión de compra online.In the last 10 years there has been a considerable increase in online sales. Now that customers are constantly expecting and demanding excellent service and simple purchase processes, clothing brands have identified the importance to invest in this platform. Even though this platform provides advantages for both the brand and the consumer, there are still barriers that affect the decision of the consumers to prefer the online store. In the Peruvian society, men are perceived to be practical in relation to purchase decisions. The investigation attempts to analyze this stereotype and connect and compare the concept of masculinity to the online shopping process. Therefore, it was deemed interesting to investigate the factors involved with the online experience in relation to the final purchase decision of casual clothing by men, between the ages of 20 a 30, that belong to the socioeconomic level A/B in Lima in 2018. The investigation is composed of a qualitative and a quantitative analysis. These analyses were made up of two focus groups, interviewing two experts related to the topic and 224 surveys completed by the primary target throughout different locations in Lima. Finally, in the investigation, concepts such as intangibility, brand value, masculinity and E-commerce will be analyzed profoundly, with the objective of discovering the importance assigned to the factors that affect the online purchase decision.
Trabajo de investigación
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Aldulaymi, Mohammed. "Transparency between consumers and grocery stores : Evincer - A design prototype to empower consumer experience during grocery shopping." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45807.
Abstract:
This study explores how the interaction design techniques approach can contribute to enabling more transparency in physical shopping by creating bridges between consumers and various stakeholders. The aim is to empower the consumers to make informed decisions through obtaining and understanding health and environmental information for individual commodities. Through close collaboration with users, and with the support of active designers, the design process results in the development of an interactive mobile application proposal. The prototype aims to create a hub between consumers and different stakeholders concerning individual products. Furthermore, the prototype grants consumers access to the information they desire, sharing or requesting product feedback from stakeholders and consumers, focusing on the environment and health aspects.
40
WEI, CHUNG-HAN, and 魏崇涵. "The Influence of Shopping Companions on Shoppers' Shopping Experience." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/05738241721582465470.
Abstract:
碩士東吳大學
企業管理學系
102
In marketing research, consumer behavior has been discussed overtimes, and the study field has come from dealing individual's shopping behavior to further investigate what other factors might influence consumer behavior. Since, shopping is no more considering a sole activity, as we find ourselves constantly go shopping with companions. Now, shopping has become a group activity and social experience. In this paper, we examine whether the different roles played by shopping companions would influence shoppers' behavior and satisfaction in a retail setting. Specifically, we relate companion as reference group to satisfaction with decision, emotional value and social value, then, lead to satisfaction with decision. Also, we relate companion as expertise to satisfaction with decision and perceived support. In addition, we discuss three different "mutuality of shopping styles," and take another step to hypothesize the positive influence on emotion value, social value, and perceived support. Our study results shows companion as expertise and similar shopping intensities between shoppers and shopping companions are positively influenced on shoppers' perceived support, and shopping intensities also directly influences on social value. Shopper and companions having the same viewpoints will positively influence companion as reference group, and lead to positive influence on satisfaction with decision, emotional value and social value, and finally lead to positive effect on satisfaction with shopping experience. While perceived support is positive related to satisfaction with decision and emotional value, and lead to positive influence on satisfaction with shopping experience.
41
Huang, Hsin-yi, and 黃馨儀. "Shopping Experience, Shopping Culture：A Case Study of Taipei 101 Mall." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/35638407457299026558.
Abstract:
碩士東吳大學
社會學系
94
Based on the concept of “the new means of consumption”, the dissertation analyzes how the contemporary shopping mall thoroughly changes the essentiality of consumption and persuades consumers to buy excess goods and services. The dissertation is divided into three parts. First, in order to have a deeper understanding of the local character and context of Taiwan retail department stores, the researcher has carried out a historical research of the department stores and shopping malls in Taipei. It is found that the process of opening, managing and closing of a department store is not only a single phenomenon, it also reflects the forming and degeneration of the surrounding retail areas, and also, the change of consumer’s consumption behavior through the years. Second, the researcher examined the operating system of Taipei 101 Mall by the concept of “the new means of consumption”, which was proposed by American sociologist George Ritzer. In this enchanted and rationalized space, people can take the possession of different experience, for example, the unusual aura of shopping environment, the sign and the meaning of commodity, the commodity service and the entertaining equipment. Finally, it is proposed that through Taipei 101 Mall, “the new means of consumption” in Taiwan produces the “101 culture”, which combines the consumer culture, popular culture and urban culture, and has become the lifestyle and manner in people’s daily life.
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Fung, Juliana. "An Exploration of the Shopping Experience." Thesis, 2010. http://hdl.handle.net/10012/5157.
Abstract:
Recreational shopping has long been of interest to business academics and practitioners, but research on it has been underdeveloped in the leisure field. Although the leisure literature and business literature represent distinct perspectives, there appears to be many significant parallels between recreational shopping and leisure. The purpose of this study was to examine the intrinsic meanings of shopping; to explore the experiential aspects of the recreational shopping experience (including the influences of the retail environment on individuals who regularly engage in recreational shopping). This study took place in Toronto, Ontario. The sample included five female self-proclaimed recreational shoppers. The researcher accompanied each participant on a shopping excursion which took place at a shopping mall selected by the participant. Data were collected through three qualitative methods. First, participant observation involved the researcher walking alongside the participant as she shopped. Following the shopping session, the researcher conducted an in-depth face-to-face interview with each participant; the interview was guided by a set of open-ended questions. In addition, this study utilized photo-elicitation in which the participants were asked to photograph ‘anything’ that made an impression during their visit to the mall. The photographs offered tangible illustrations of shopping experiences and were used as a catalyst for discussion during the interviews. The data was analyzed using Grounded Theory coding which lead to the identification of two main themes and six respective subthemes. The emergent themes are all connected to the key idea that shoppers are motivated by their expectations and desires when they partake in the recreational shopping activity. Shopping offers numerous opportunities that provide immediate hedonic pleasure as well as intrinsic rewards. Such opportunities often include, the ‘before and after’ phases of experiences of acquisition and unexpected discoveries, the positive interactions which occur both inside and outside a retail environment, and lastly, the individual’s use of shopping as a means of self-expression and a tool to manage their self image. Satisfaction, spontaneity, familiarity, mastery, accomplishment, and feelings of escape were all present in these shopping experiences. The findings also described the role of shopping malls as a leisure space and as facilitators of recreational shopping activities. Furthermore, this study demonstrated that shopping can offer a profound leisure experience for many people and the activity should not only be researched in terms of just ‘recreational shopping’ or ‘utilitarian shopping.’ Rather, the findings indicate several overlaps between the two types of shopping and further research is needed to more fully understand the complexities of the activity.
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Mata, Catarina Lopes. "E-Shopping / In-Store Shopping, Experience and Shopping Motives: o Consumidor de Moda de Luxo." Master's thesis, 2021. http://hdl.handle.net/10400.26/36181.
Abstract:
A presente dissertação intitulada “E-Shopping/ In-Store Shopping Experience and Shopping Motives: O consumidor de moda de luxo” tem como propósito explorar a experiência de shopping e os motivos do consumidor no shopping de moda de luxo, consoante a escolha do ponto de venda. Numa primeira fase, as marcas de moda de luxo destacaram-se pela sua presença em loja física. Porém, com a multiplicidade de plataformas de eletronic commerce, algumas luxury brands repensaram o seu posicionamento de venda e deram continuidade ao seu negócio no meio digital. A diferenciação do ponto de venda está associada a experiências de shopping distintas, bem como a motivos específicos do consumidor. Na secção metodológica, realizou-se um estudo não experimental correlacional entre as variáveis dependentes definidas nesta investigação, sendo que o inquérito por questionário (Qualtrics) foi o instrumento utilizado para a recolha de dados. O software estatístico SPSS foi a ferramenta escolhida para analisar e correlacionar os dados recolhidos. Como recurso a este estudo, a Farfetch foi identificada como a best practice no ramo do luxo online e a plataforma mais adequada para filtrar o target desta investigação. A primeira hipótese de investigação “A adesão às novas tendências da moda de luxo influencia positivamente o consumo de marcas de luxo.” não foi confirmada, bem como a hipótese “Há uma associação positiva entre os benefícios da experiência de shopping in-store e os benefícios da experiência de shopping online.” Porém, confirmou-se a hipótese de investigação “Há uma associação positiva entre os motivos dos consumidores de produtos de moda de luxo online e os motivos dos consumidores de produtos de moda de luxo in-store.”The present dissertation titled “E-Shopping / In-Store Shopping Experience and Shopping Motives: The luxury fashion consumer” aims to explore the shopping experience and consumer motives in the luxury fashion shopping, depending on the choice of the sale. In the first stage, the luxury fashion brands stood out for their presence in a physical store. However, with the multiplicity of electronic commerce platforms, some luxury brands rethought their sales position and continued their business in the digital environment. Point of sale differentiation is associated with different shopping experiences, as well as specific consumer motivations. In the methodological section, a correlational non-experimental study was carried out between the dependent variables defined in this investigation, and the questionnaire survey (Qualtrics) was the instrument used to collect data and its respective representative sample of the population. The SPSS statistical software was the tool chosen to analyze the collected data. As a resource to this study, Farfetch was identified as the best practice in the online luxury business and the most appropriate platform to filter target’s investigation. The first research hypothesis "Adherence to new trends in luxury fashion positively influences the consumption of luxury brands." has not been confirmed, as well as the hypothesis "There is a positive association between the benefits of the in-store shopping experience and the benefits of the online shopping experience." However, the research hypothesis is confirmed "There is a positive association between the motives of consumers of luxury fashion products online and the motives of consumers of luxury fashion products in store."
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Khoza, Gugulethu. "The shopping experience: ethnographies of black female consumption." Thesis, 2016. http://hdl.handle.net/10539/19430.
Abstract:
“Come on, you know this shirt will look so good with that pair of blue jeans you bought the other week?” This mannequin says to me, or at least I am imagining that she is talking to me, let alone trying to convince me to buy this white shirt. She stands in the middle of the entrance of the shop next to her male companion that I assume is also trying to trick other men into buying the chino pants and collared shirt that he is wearing. I know that I just have to walk past and go over to get my prescription refill at the pharmacy located upstairs. Flash forward to an hour later, and I have gotten my prescription from the pharmacy, I even had some time to stop and buy a salad at the café. Something in my other hand feels a little heavier. Is that? Oh shoot! It’s a shopping bag; in it, the white shirt and a pair of black heels. I seem to have completely ignored the fact that I went into the shop and bought the white shirt! As I was making my way to go and pay for it, the mannequin told me how that black pair of heels would tie the outfit in together with my blue jeans and this white shirt. I notice a few other women with shopping bags and seemingly happy as they move around the aisles of the mall; I am these women.
A young and black middle class female in a shopping mall that has just made a purchase from money she earned from work. This is what drew me into this topic; understanding the shopping experience that encompasses ideas around shopping and consumption practices as a black woman in post-apartheid South Africa. Specifically, shopping for luxury goods;
45
setiawanlai, evelyn, and 賴怡慧. "A study of AR-based online shopping experience." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/23502822989519111230.
Abstract:
碩士國立成功大學
創意產業設計研究所
102
Virtual Dressing Room (VDR) as an Augmented Reality (AR)-based web environment draws an opportunity to create better shopping experience in online shopping in Indonesia. This research identifies user experience of online shopping at three levels: the activity level (buying, consumption, impress people, online, dressed at home), the action level (everything that related to try-on, physical try-on), and the operational level (technology, moving, adjust). First study reveals positive and negative feedback of VDR that helps the researcher to summarize several suggestions from participants for better VDR based on their insight. This finding, used for the interview and group discussions to illustrate new designs of better VDR, with better shopping experience and better user engagement. In conclusion, the research demonstrates that VDR may attract people and encourage customers to take action to buy products, while the AR technology still needs improvement to achieve better experience that brings satisfaction and good feeling during online shopping.
46
Li, Yi-Yin, and 黎怡吟. "The Relationship Between Experience marketing and shopping value." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/66034583508178329528.
Abstract:
碩士中國文化大學
國際企業管理研究所
97
In the twenty-first century, economic value has entered the era of experiential economy. Retailers must acknowledge that the purpose of purchase isn’t the product itself anymore, more importantly is the atmosphere of the experience of shopping is pleasure. In another word, con-sumers are not only receiving a practical value of the product itself but also enjoying the fun of the experience. To all corporations nowadays, if it wants to have a sustainable business, satisfying the consumers’ need is still the philosopher’s stone of the magic. A corporation should begin with the market, and raise the appraisals of the consumers’ value. The purpose of this research is to study the connections between experiential marketing and the consumers’ value through em-pirical analysis. This study used office departments, counters in department stores as units, targeting spe-cially people who have shopping experiences in department stores or malls as surveying sub-jects. This research has in total issued 300 questionnaires, retrieved 273, 7 questionnaire were inefficacious and were eliminated, 256 were efficacious (85.3%). In result, this study has discovered, when in a controlled emotion, and environment, Expe-riential marketing and shopping value are positively connected, In the end, according to the re-sult, shows practical and theoretical strategy meaning, and afterwards study advices. Key words: experience marketing,shopping value
47
Pinto, Rita Maria Lopes. "Engaging with customer experience while visiting a shopping centre." Master's thesis, 2020. http://hdl.handle.net/10071/21855.
Abstract:
This project aims to assess the perception of Centro Colombo customers regarding the different
experiences promoted by this shopping centre.
With a deeper knowledge about customers preferences, Sonae Sierra managers hope to channel their
efforts on experiential strategy for attaining satisfied customers.
The project entails an extensive literature review, along with external, internal and competitive analyses.
This reviews and analyses were the foundations for the creation of this project’ survey. By examining
customer’s responses to this survey, it was possible to identify the dimensions of customer experience
which are the most esteemed by consumers and which should be improved. In addition, a statistical
analysis was performed, and confirmed the existing relationship between a customer encounter with a
positive experience in the shopping centre and consumers feeling engaged towards it.
This project includes an improvement proposal gathering new experiences that seem promising both for
customers and Centro Colombo’s managers.Este projeto tem como objetivo aferir qual a perceção dos clientes do Centro Colombo face às diferentes experiências promovidas neste centro comercial. Com um conhecimento mais aprofundado sobre as preferências dos seus clientes, os gestores da Sonae Sierra poderão direcionar os seus esforços, através de uma estratégia experiencial, para conseguir clientes mais satisfeitos. Este projeto exigiu uma revisão de literatura extensa, assim como analises externa, interna e competitiva. Esta revisão e analises foram os pilares para a criação do questionário deste projeto. Através dos resultados deste questionário foi possível aferir, entre as várias dimensões de experiências do consumidor, quais as mais relevantes para os clientes e aquelas as que devem ser melhoradas. Adicionalmente, foi também testado e confirmado que existe relação entre o cliente deparar-se no centro com uma experiência positiva e se sentir comprometido com o mesmo. Este projeto termina com uma proposta de melhorias, face a novas experiências do consumidor que apresentam características promissoras tanto para os consumidores como para os gestores do Centro Colombo.
48
Silva, Filipe Lampreia Anes Estevens da. "Using augmented reality to enhance the shopping mall experience." Master's thesis, 2012. http://hdl.handle.net/10400.14/17382.
Abstract:
The objective of the present study is to understand if consumers would use an Augmented Reality application on their smartphones while visiting a shopping mall.
This application would have several features that would boost the shopping mall experience.
In order to access the acceptance of this technological hypothesis an online survey was conducted to extract empirical data from a reliable sample.
This empirical data is analysed and characterized with some descriptive statistics, as well as cross-tabulations between some variables. This analysis allows a better characterization of this sample, and the formation of preliminary conclusions fundamental to the final conclusion.
The results shows that most of the individuals in this sample are willing to use the features of the proposed technological hypotheses and, thus, would use the Augmented Reality application on their smartphones when visiting a shopping mall.O objectivo do presente estudo é perceber se os consumidores usariam uma aplicação com Realidade Aumentada nos seus smartphones durante uma visita a um centro comercial. Esta aplicação teria várias funcionalidades que melhorariam a experiência que é uma visita a um centro comercial. De modo a avaliar a aceitação desta proposta tecnológica foi feito um questionário online a uma amostra fidedigna de onde se retiraram dados empíricos. Estes dados foram analisados e caracterizados com recurso a algumas estatísticas descritivas e também ao cruzamento de algumas variáveis. Esta análise permitiu uma melhor caracterização da amostra, e a formação de conclusões preliminares fundamentais para a conclusão final. Os resultados mostraram que a maioria dos indivíduos desta amostra estão dispostos a usar as funcionalidades desta proposta tecnológica e, deste modo, usariam a aplicação com Realidade Aumentada nos seus smartphones durante uma visita a um centro comercial.
49
Huang, Wan-Chi, and 黃琬琪. "Effects of Relevance of Recommended Products on Shopping Experience." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/9bpwtm.
Abstract:
碩士國立臺北科技大學
工業工程與管理系碩士班
103
Recommended products are commonly displayed around target products on shopping websites. Most of the recommended products relate to the target products, but some advertised products may not be so relevant. Previous research has shown that the relevance of recommended products to target products affects customers’ shopping experience and attitude. The higher the relevance is, the more positive the experience and attitude will be. Therefore, the relationship between relevance of recommended products and shopping experience is important. However, insufficient research has been done to explore this relationship. The purpose of this paper is to investigate how customer’s shopping experience changes to recommended products according to different degrees of relevance to target products. To obtain the relevance of products, twenty participants were asked to sort 100 products so that a dendrogram about product relevance was constructed. Based on the dendrogram, 5 levels of relevance were identified. They were the highest relevance, high relevance, medium relevance, low relevance and the lowest relevance, and served as the 5 levels of the independent variable. Five shopping webpages were designed according to these 5 levels of relevance. For each webpage, a target product displayed on the center of the page and 4 recommended products horizontally listed below it. Another40 participants were asked to browse all the five webpages in a random order and to complete a shopping experience questionnaire for measuring participants’ shopping experience of recommendation information quality, shopping relevance and perceived usefulness. Results indicated that the declines of shopping experience from medium to low relevance and from high to medium relevance were significantly sharper than the declines from highest to high relevance and from low to the lowest relevance. A logistic function should be able to describe the relationship between the shopping experience and product relevance. Thus, through the curve estimation modeling, a logistic regression function was derived. It is expected that designers of recommendation systems can apply this function to their design decisions.
50
XIAO, MING-DA, and 蕭明達. "User Experience and Product Promotions Affect Sales Through Shopping APPs." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/57940142470326896205.
Abstract:
碩士世新大學
資訊管理學研究所(含碩專班)
104
With the growing usage of smartphone, mobile network and table PC, consumer online shopping habits gradually transferred from the PC platform to mobile shopping. In such a competitive environment, if the APP inventors can understand the needs from the consumers and provide the satisfied shopping APP and service in order to improve the consumer's purchase intention. This research utilizes the information system success model as a foundation, add shopping APP common mode of marketing. The primary purpose is to investigate quality and promotion affecting purchase intention on shopping APP. The main objective focuses on people who have mobile shopping experience. The survey, based on Taiwan Main Island, contains two parts, pilot survey and main survey. Fifty pilot survey sheets were given out; fifty test sheets were effective; every test sheet was given reliability analysis. Total 400 main survey sheets were retrieved, 370 effective sheets. SPSS analysis method was applied on the recovered survey to empirical analysis; The following is the result of the analysis: Information quality, system quality, service quality and promotion all have positive effect on consumer’s willingness of Satisfaction supplement. Satisfaction has positive effect on consumer’s willingness of Satisfaction supplement. People with different age and jobs have different perception and cognition for Information quality, system quality, service quality and promotion. The overall study results can be provided to the operators in order to understand the factors that affect customer satisfactoion and purchase intention as the reference of system design and the direction of sales strategy.