To see the other types of publications on this topic, follow the link: Shopping mall.
Dissertations / Theses on the topic 'Shopping mall'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Shopping mall.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Buhrman, Tiffany. "Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3188/.
Full textAbstract:
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience. This study seeks to reveal relationships among six variables: demographic characteristics, mall shopping orientation, mall perception, hedonic satisfaction, utilitarian satisfaction, and mall consumption. The intercept survey was conducted at a major entertainment-themed mall in north Texas. Multiple regression analyses (N = 202) indicate that demographic characteristics and mall shopping orientation were significant predictors of mall perception. Also, two mall perception factors (Sensation and Physical Environment) were predictors of hedonic and utilitarian mall shopping satisfaction. However, hedonic and utilitarian mall shopping satisfaction were found not to predict mall consumption in terms of cross-shopping, money spent, and time spent.
2
Caliskan, Ekrem Bahadir. "Acoustical Evaluation Of Shopping Mall Typology." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612594/index.pdf.
Full textAbstract:
Acoustic design of shopping malls which have become very popular in recent years, has gained importance and it has been considered as an integral part of the design &ndashconstruction and life cycle treatment of such complex &ndash
functional buildings. In this study, acoustic qualities of shopping malls are to be inquired by focusing on circulation areas and atrium spaces where noise is one of major disturbances. In this context, first taxonomy of shopping malls regarding their geometrical forms is to be proposed together with plan layouts, construction materials and spatial organizations. Then some of these malls in representing major characteristics of the each class in the taxonomy are to be acoustically analyzed and compared with standards by aiming to provide some guiding principles for acoustical design of such spaces.
3
Magnusson, Louise, and Milja Sjöberg. "An investigation about e-commerce integrated with shopping mall – How can a shopping mall integrate e-commerce?" Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-146888.
Full textAbstract:
The shopping mall branch has estimated that the turnover of e-commerce will double within the upcoming ten years (NSCS, 2013). The growth can thus stop for shopping malls and there is a risk that some shopping malls end up being "dead-malls", completely losing their turnover. The thesis starts off with presenting the background for the factors of trade, i.e. e-commerce and shopping malls. This is followed by a presentation of which integration possibilities there are in Sweden today and by examples from the British market. Thereafter follows a section on integration possibilities that shopping malls can use in order to integrate e-commerce instead of regarding it as a threat. This can be done in several ways, e.g. by virtual shopping malls, portals, click and collect, check and reserve, showrooms or a virtual shopping wall. The thesis also considers the question of how one can evaluate integration possibilities efficiently. E-commerce will have an impact on shopping malls and some of these consequences are taken up and discussed. The consequences are amongst others a change in shopping space, rental contracts, tenant mix, the shopping mall visit experience, service, image, multi-channel strategy, lower in-shop prices etc. Then, some of the latest trends are revealed, gathered from a workshop that we organized together with WSP. That workshop was taken part in by some experienced guests within the shopping mall branch, e.g. JLL, Vasakronan, ElinderSten Arkitekter, NCSC and Centrumutveckling. The Thesis is concluded with a vision of how a typical shopping mall will look like in 2025.Köpcentrumbranschen har uppskattat att näthandelns omsättning kommer att fördubblas inom de tio kommande åren (NCSC,2013). Tillväxten kan då komma att stanna upp för köpcentrumen och det finns en risk för att vissa köpcentrum kommer att bli "dead-malls" och tappa sin omsättning. Arbetet börjar med en litteraturstudie och bakgrundsavsnitt om handelns faktorer samt historia och fakta om e-handeln och köpcentrummet. Detta följs utav en kartläggning av vilka integrationsmöjligheter som finns i Sverige idag och exempel på hur det kan se ut i England. Efter det kommer ett avsnitt om integrationsmöjligheter som köpcentrumen kan använda sig av för att integrera e-handeln till köpcentrumen istället för att se e-handeln som ett hot. Detta kan göras på flera sätt, några utav dessa integrationsmöjligheter är till exempel, ett Virtuellt köpcentrum, en Portal, "Click and Collect", "Check and reserve", ett Showroom och en "Virtual shopping wall". Arbetet behandlar även hur man skulle kunna bedöma integrationsmöjligheternas lönsamhet. E-handeln kommer att påverka köpcentrum och några utav dessa konsekvenser tas upp och kartläggs. Konsekvenserna är bland annat en förändring av butiksytan, hyresavtalen, hyresgästmixen, betydelse av upplevelsen i ett köpcentrum, servicen, imagen, Multi-kanal-strategin och ett lägre pris i butiken mm. Några trendspaningar redovisas ifrån en Workshop som vi anordnade tillsammans med WSP. Denna Work shop gästades av erfarna inom köpcentrumsområdet ifrån Jones Lang Lasalle, Vasakronan, ElinderSten Arkitekter, Nordic Council of Shopping Centers och Centrumutveckling. Arbetet avslutas med en Vision om hur ett typiskt köpcentrum kommer att se ut 2025 och ett kapitel innehållande slutsatser och tips för vidare studier inom området.
4
Crompton, Stephen. "The American mall." Thesis, University of Iowa, 2012. https://ir.uiowa.edu/etd/2846.
Full textAbstract:
In this post-boom era, the so-called dead mall is a growing phenomenon. A quintessentially American icon, the shopping mall arose in a time of prosperity, and was a central component of the pre-fab utopia of suburban life. The shopping mall was conceived to create a new and improved town center. As indoor private properties, developers attempted to engineer the conditions to instill a state of euphoria in shoppers, which would fuel the need to spend in order to heighten that satisfaction. But ultimately, just as the gratification was temporary, so too is the mall.
5
Galati, Adriano. "Delay tolerant networking in a shopping mall environment." Thesis, University of Nottingham, 2011. http://eprints.nottingham.ac.uk/28289/.
Full textAbstract:
The increasing popularity of computing devices with short-range wireless offers new communication service opportunities. These devices are small and may be mobile or embedded in almost any type of object imaginable, including cars, tools, appliances, clothing and various consumer goods. The majority of them can store data and transmit it when a wireless, or wired, transmitting medium is available. The mobility of the individuals carrying such short-range wireless devices is important because varying distances creates connection opportunities and disconnections. It is likely that successful forwarding algorithms will be based, at least in part, on the patterns of mobility that are seen in real settings. For this reason, studying human mobility in different environments for extended periods of time is essential. Thus we need to use measurements from realistic settings to drive the development and evaluation of appropriate forwarding algorithms. Recently, several significant efforts have been made to collect data reflecting human mobility. However, these traces are from specific scenarios and their validity is difficult to generalize. In this thesis we contribute to this effort by studying human mobility in shopping malls. We ran a field trial to collect real-world Bluetooth contact data from shop employees and clerks in a shopping mall over six days. This data will allow the informed design of forwarding policies and algorithms for such settings and scenarios, and determine the effects of users' mobility patterns on the prevalence of networking opportunities. Using this data set we have analysed human mobility and interaction patterns in this shopping mall environment. We present evidence of distinct classes of mobility in this situation and characterize them in terms of power law coefficients which approximate inter-contact time distributions. These results are quite different from previous studies in other environments. We have developed a software tool which implements a mobility model for "structured" scenarios such as shopping malls, trade fairs, music festivals, stadiums and museums. In this thesis we define as structured environment, a scenario having definite and highly organised structure, where people are organised by characteristic patterns of relationship and mobility. We analysed the contact traces collected on the field to guide the design of this mobility model. We show that our synthetic mobility model produces inter-contact time and contact duration distributions which approximate well to those of the real traces. Our scenario generator also implements several random mobility models. We compared our Shopping Mall mobility model to three other random mobility models by comparing the performances of two benchmark delay tolerant routing protocols, Epidemic and Prophet, when simulated with movement traces from each model. Thus, we demonstrate that the choice of a mobility model is a significant consideration when designing and evaluating delay-tolerant mobile ad-hoc network protocols. Finally, we have also conducted an initial study to evaluate the effect of delivering messages in shopping mall environments by exclusively forwarding them to customers or sellers, each of which has distinctive mobility patterns.
6
Leventhal, Alexis. "Landover Regional Shopping Center the perceptions and realities that caused a mall to fall /." Diss., Connect to the thesis, 2006. http://hdl.handle.net/10066/1011.
Full text
7
Tang, Yung-chi, and 鄧勇志. "Evaluation on shopping mall renovations : lesson from the link." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/194933.
Full textAbstract:
Shopping centres play an important role of Hong Kong people’s lifestyle, as they are not just places for shopping but also for community and social activities. They can provide products and services including entertainment, supermarket, dining, daily products and also other special services.
However, the overall standard for shopping centre declines over time. To deal with aged properties, shopping renovation project is a possible solution. In this paper, the needs and importance of the shopping centre renovations are assessed. From the source of existing literature, the needs of shopping centre renovations come from the failure to meet the customer satisfactions and the lack of competitiveness against other shopping centres. Renovation projects can provide improvement to the existing facilities and enhance the overall value of the shopping centres. Renovation works do not only extend the building life and make the building more desirable and economically valuable, but they can be treated as a tool to fulfill some special objectives decided by the developers.
For the next objective, upon the completed renovation projects by the Link REIT, their outcomes are assessed. To achieve this objective, seven criteria leading to shopping centre success are introduced. They are accessibility, visibility, anchor tenants, design and layout, size, tenant mix, trade mix and environment. The overall performance for pre renovation and pro renovation are measured based on these criteria and their substantial factors. For quantitative measurement, questionnaires are used for the measurement and there is an overall improvement recorded as shown by increment of scores in the seven criteria. For qualitative measurement, in-depth interviews are applied and detail ways for improvement are collected.
Finally, this research investigates the area of improvement and further suggestions will be advised in future projects. They include regular communication with target groups (tenants and shoppers), continuous minor improvements applied to the completed projects to slow down performance backslide and also the enhancement of social responsibility towards different stakeholders.published_or_final_version
Housing Management
Master
Master of Housing Management
8
McBrayer, David Lamar. "Country place : a suburban shopping mall at Webb, Georgia." Thesis, Georgia Institute of Technology, 1986. http://hdl.handle.net/1853/22401.
Full text
9
Hopkins, Jeffrey. "Landscape of myths and elsewhereness : West Edmonton Mall." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=39345.
Full textAbstract:
This dissertation critiques, develops and applies a form of spatial semiotics, specifically topological semiotics, as a means of interpreting and analyzing the design, operation, use and ideological issues of West Edmonton 'Mega'-Mall (WEM) in the context of postmodern culture. Doing so promotes an understanding of the theoretical and analytical utility and limitations semiotics and postmodernism may hold for landscape studies, while furthering our knowledge about the design and social life of multi-purpose, indoor environments. Drawing from several key geographical concepts (landscape, place, placelessness), semiotic notions (icon, language, myth, sign, signification), postmodern issues (heterotopia, the crisis of interpretation, the linguistic turn), and empirical data (on-site observations, off-site questionnaires, secondary academic, government and corporate studies), the concepts of placial icon, simulated landscape and elsewhereness are developed to critique a "way of seeing" and explain what was viewed at the mega-mall. WEM's postmodern, heterotopic milieu of myths and elsewhereness is argued to collapse due to the mall's dual role as tourist centre/civic centre, making WEM an unoriginal, placeless, homotopic nowhere. Despite their theoretically overburdened and methodologically underdeveloped status, semiotics and postmodernism are shown to be useful catalysts for posing questions and initiating criticisms relevant to contemporary social theory, landscape studies and substantive social issues.
10
Taitz, Darin Ryan. "Mall re-imagined reconsidering a Cape Town shopping centre." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/5584.
Full textAbstract:
Includes abstract.Includes bibliographical references.
There is a common assumption that shopping malls are "bad" buildings. But this thesis aims to contest this assumption and offer a new way to approach shopping centre design. The shopping mall is not bad in the sens that it functions highly effieciently and serves the retail requirements of both shopper and tenant. The way in which the shopping mall is bad is the thinking behind their design often as a result of developer control, being one of the most commercially driven building types. This can often result in buildings that have a negative impact on their surroundings. Shopping malls tend to isolate their surroundings by creating inward-facing arcades. This is observed as the only profitable way to deal with shop fronts in shopping malls which results in the creation of large blank facades on the exterior.
11
DiRutigliano, Corey Michael. "City Centered; Debating the Future of a Failed Downtown Mall." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1243531685.
Full text
12
Batty, R. J. "Fantasia NZ? : the Disneyfication of the New Zealand shopping mall." Lincoln University, 2008. http://hdl.handle.net/10182/584.
Full textAbstract:
Manufactured, experiential, consumption environments are increasingly mimicking the design techniques and principles on display within the Disney theme parks. One particular example of an experiential consumption environment which has been influenced by the Disney-style approach to business is the shopping mall. These commercialized attractions offer a distant alternative, and distraction, to everyday life. The theoretical concept of Disneyization offers insight into what visitors to these manufactured experiential consumption destinations are (assumed to be) searching for - and in-turn receiving. This thesis specifically focuses on 1) the development and design of the New Zealand shopping mall by assessing the extent to which identified elements of the Disney theme parks are replicated within the country's shopping destinations 2) the degree to which experiential consumption environments are being developed within New Zealand. Based upon the review of completed fieldwork, the 'System of Objects' theory proposed by Baudrillard and image association perspectives of Eco are added to the theoretical analysis as a complimentary aside to the Disneyization concept. These works also further highlight the link between experiential consumption environments and those who visit them.
13
Lai, Wai-kwan, and 賴慧君. "Shopping mall repositioning : a case study of New Town Plaza." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hdl.handle.net/10722/194922.
Full textAbstract:
Hong Kong is an international metropolis and “Shopping Paradise”. Therefore, shopping in Hong Kong becomes one of the popular and important customary activities for the people. To compete with the keen and rapid change of market competition and shoppers’ living style and prevent old and deteriorated mall image, it is important for mall owner and operator to upkeep mall’s competitiveness by refurbishment work and repositioning exercises. To examine the repositioning strategies of Shopping Mall in Hong Kong, case study of New Town Plaza would be the selected mall in this research for further evaluation. Face to face interviews were conducted with Shoppers and Tenants respectively regarding their perception of mall image and competiveness attributes, including mall image, shopping environment and accessibility attributes among selected shopping mall-New Town Plaza before and after refurbishment work. At last, it found that mall repositioning exercise had drawn a great influence on different stakeholders. Based on research result, it showed that interviewees generally recognized that brand image of tenants, mall’s image and competiveness were improved after mall refurbishment. Also, more high-ended shoppers were attracted to visit and shop in the mall. As comparing with before refurbishment work, Interviewees were visited more and stayed longer due to its freshness image and modern design. Although mall refurbishment work and repositioning exercise brings lots of positive feedbacks for different stakeholders and extend the product life of the mall, it does not represent such exercise appropriate for applying in all shopping mall. Therefore, mall owner or operator was reminded to take further consideration for planning such work and finally recommendations were suggested for them in considering the repositioning and refurbishment work in the future too.published_or_final_version
Housing Management
Master
Master of Housing Management
14
Lam, Wai-sum Shirley. "The new meaning of shopping mall and its implications to future development /." View the Table of Contents & Abstract, 2008. http://sunzi.lib.hku.hk/hkuto/record/B40988417.
Full text
15
Kerley, Eric Scott. "All stripped down : Iconography in the American Mini-Mall." Thesis, Georgia Institute of Technology, 1995. http://hdl.handle.net/1853/22722.
Full text
16
Henderson-Smith, Barbara, and n/a. "From Booth to Shop to Shopping Mall: Continuities in Consumer Spaces from 1650 to 2000." Griffith University. School of Film, Media and Cultural Studies, 2003. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040618.134501.
Full textAbstract:
This thesis sets out to evaluate the role of consumer spaces in twentieth-century daily life. It is not concerned with the act of consumption but rather with the ways in which the social, cultural and educative role of the retail spaces is used as a marketing tool. The links that have been established between civic and commercial space over the last three hundred years are charted in order to locate the reasoning behind the growing tendency to design shopping malls as social and cultural spaces in the twentieth century. Three principal benefits to developers of the retails spaces from the promotion of consumer spaces as public spaces are identified in the thesis. First, links between the public and commercial developed to encourage potential customers into a particular retail space as opposed to its competition. Second, consumer spaces are developed as social and leisure spaces to encourage consumer loyalty. That is, they are developed as a means of encouraging repeat visits. Third, they are developed as a tactic to keep potential shoppers in the retail space for a longer duration. The logic behind this strategy being the more time spent in a consumer space the more goods purchased. The origins of this merchandising practice are traced back to the seventeenth and eighteenth centuries well before the advent of the department store form. The thesis located a number of strategies developed in the seventeenth century by tradesmen and merchants to sell their wares. At this time, it is evident that the consumer space was opened up to the public who were encouraged to enter without the obligation to purchase. Further, it is evident that, by the eighteenth century, shopkeepers and manufacturers' workshops included showrooms where potential customers could sit and take tea. Public spaces were also designed within the retail space so that potential customers could see and be seen. British shopkeepers often linked the retail space with the social practice of promenading by strategically situating their premises in an already established thoroughfare or site used for promenading. By the late eighteenth century, consumer spaces housed entertainment facilities such as art galleries, exhibitions and lounging rooms. After tracing the development of this merchandising strategy to the eighteenth and nineteenth centuries, the links that can be made between twentieth-century consumer spaces is examined. In addition, the early developments of shopping centres in the 1940s and 1950s are surveyed and their developmental logic and merchandising strategies are compared with more recent forms of shopping malls developed from the 1970s and 1980s.
17
Cheng, Tik-sang Steve. "Information technology for service enhancement in shopping mall a case study of MegaBox /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42905436.
Full text
18
Jewell, N. G. S. "Socialism and shopping : the role of the shopping mall in the formation of public space in modern China." Thesis, University College London (University of London), 2013. http://discovery.ucl.ac.uk/1406494/.
Full textAbstract:
Now challenging the westernised hegemony of global wealth in the United States and Europe, China’s rise as an economic superpower is the subject of much hyperbole and discussion. As the urban nuclei that spearhead its modernisation become increasingly globalized, perhaps the most prominent keystone of development is the shopping mall, which increasingly defines the public spaces of the city core. The presence, in this context, of the built form that embodies Western capitalisms apogee makes explicit the inherent tensions between China’s Communist state and its ascent within the free market. It is a scenario which brings modern China to a crossroads as it struggles to come to terms with a national identity that can embrace these opposing strands of ideology. A unique opportunity therefore exists to examine the manifestation of these interrelationships in the hybrid built form of the shopping mall. Understanding these constructions of identity as processes generated by the fluid interaction of global and local influences, the aim of the research will be to theorise an alternative understanding of the shopping mall that is more relevant to China’s ongoing evolution. In turn, the study aims to re-evaluate the building typology at a global level. Much architectural criticism fails to address the levels of meaning implicit within the shopping mall. It is, however, a building type that endures by providing an environment in which the principle leisure activities of many developed (and developing) societies are contained within a protective, highly intelligible and environmentally stabilised shell. If architecture is to remain a relevant social art then a more holistic understanding of this phenomenon is a necessary and integral part of the process of adapting to globalizing forces. A study of Chinese malls offers an excellent case study, indeed microcosm, of what is happening in all our cities today.
19
Kwong, Yim-ming, and 鄺艷明. "Mall as leisure space : a comparative analysis of perceptions between Hong Kong residents and mainland visitors in shopping malls in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208030.
Full textAbstract:
Hong Kong is a popular destination for Mainland tourists for shopping tourism, particularly after the introduction of Individual Visit Scheme in 2003. Recently, there has been growing tension between local residents and Mainland visitors in sharing leisure spaces such as shopping malls. There is a need to develop a better understanding of this host-guest relationship in order to maintain sustainable tourism development.
This study is to examine shopping as a leisure experience in Hong Kong to have better knowledge of use of shopping spaces of Hong Kong residents and Mainland visitors. It is also aimed to analyze their perceptions towards shopping malls in Hong Kong, and enhance understanding of their mutual perceptions when sharing shopping mall spaces. It adopts social exchange theory to develop a theoretical framework which guides the operationalization of the investigation. Mixed methods, including questionnaire survey, in-depth interviews and documentary research are employed for the investigation. A total of 561 sets of valid questionnaires were collected in five shopping malls in Hong Kong and 10 personal in-depth interviews with both local residents and Mainland visitors were conducted.
Significant differences were found between Hong Kong residents and Mainland visitors in various research aspects. Reasons for visiting shopping malls in Hong Kong were grouped into Culture and Novelty, Relaxation, Personal Growth, Socialization, and Utilitarian Needs using factor analysis. Utilitarian Needs was a common factor, and Hong Kong residents were also motivated by Socialization while Mainland visitors were driven by Culture and Novelty. On top of shopping, leisure and manifestation of cultures, shopping malls were particularly perceived by Hong Kong residents to be places for dining, gathering point and satisfying needs of Mainland visitors. Residents also believed sharing shopping malls spaces caused loss of loss colours and crowding problems while Mainland visitors stressed the role of shopping malls in tourism city although some interviewees acknowledged possible impacts in local community. In terms of mutual perceptions, Hong Kong residents were negative about Mainland visitors’ behaviour and crowding problems while Mainland visitors tended to be positive about local residents’. Perceptions were also found to have significant association with pleasantness of experience and change of perceptions.
Contribution of this study lies on both theoretical and practical dimensions. Specifically it supplements tourism perception studies with a focus on perceptions of leisure resources and mutual perceptions in the context from a multidisciplinary and mixed methods approach using social exchange theory. Findings should also provide implications for both government and shopping mall developers, with regards to relevant policy making and business considerations for carrying capacity enhancement through balancing mutual benefits–between hosts and guests – in using local resources.published_or_final_version
Geography
Master
Master of Philosophy
20
Al-Humadi, Rasha (current name Lisa Edisen). "3D Virtual Shopping Mall : Towards Transformation of levels from 2D to 3D." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-22457.
Full textAbstract:
This research examines the effects of using 3D virtual shopping malls and shows the user interaction and experience in this type of virtual environments. Technology developments and the use of the Internet made users to expect more services, which help to improve the user's life. Using a 3D virtual environment and adding a shopping idea to it is considered as very interesting, especially if it reflects the real world in a virtual reality that make its users attached to it. Furthermore, the possibility of having an avatar to represent themselves in computer-mediated virtual environment help users to explore the virtual environment. Another advantage is that users have the possibility to invite friends and to navigate inside a 3D Virtual-shopping mall not alone but together, which gives the user the capability to socialise inside the mall. Besides, changing of the customer's profile and chatting with friends is supported, too. Moreover, the transformation process from a two-dimensional environment to a three-dimensional environment is considered to be convenient for both, customers and mall owners. I have used phenomenology to investigate this new phenomenon. In addition the data was gathered by interviewing several participants from different educational levels as well as business owners of 3D virtual malls. The research will show the potential of using a 3D virtual shopping mall from the user's perspective as well as from the business' owners and having a 3D virtual shopping mall is not only considered entertaining, but also convenient. As a future work I recommend to interview the merchants in this research to grasp this idea completely.
21
Lam, Wai-sum Shirley, and 林慧心. "The new meaning of shopping mall and its implications to future development." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B45009375.
Full text
22
Sanchez, Marissa R. "A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3213/.
Full textAbstract:
The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.
23
WAGNER, MICHAEL E. "WHY WE SHOP: REACTIVATING THE CONSUMER." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148062897.
Full text
24
Yuen, Chi-kong Andy. "Contexts of blue ocean strategy & its implications to market regional shopping arcades an analysis on marketing strategies of The APM shopping mall & the Link shopping centre /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42905680.
Full text
25
Manne, Gabriel, and Henrik Bergström. "När galleriorna tystnar : En analys av köpcentrums framtid i en digital värld." Thesis, KTH, Urbana och regionala studier, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-278552.
Full textAbstract:
Städer har i århundraden bildats kring handelsplatser men i och med att världen blir mer och mer digital ser vi en förändring i hur konsumenter beter sig. Idag har handelsplatserna flyttat in hemmet, till våra datorer, vilket har gjort att den fysiska handeln har minskat och enligt prognoser är detta en trend som kommer fortsätta. I media har begreppet “butiksdöden” diskuterats länge men på senaste tiden har också begreppet “galleriadöden” figurerat som en indikator på att e-handeln nu utmanar köpcentrumhandeln. Med detta som utgångsläge är syftet med denna rapport att undersöka hur köpcentrum kommer utvecklas i en framtid med en minskad andel fysisk handel. Arbetet är avgränsat till köpcentrum i Sverige och utreder bara den utveckling, eller de åtgärder som sker inom köpcentrumfastigheten eller av fastighetsägare, butiksägare eller andra med ett intresse för köpcentret. Underlaget till rapporten är hämtat från intervjuer med aktörer inom fastighetsbranschen, handelsbranschen och inom intresseorganisationer. För att analysera resultatet används tidigare forskning och teorier inom stadsplanering och handel. Resultat är komplext men visar att Sveriges köpcentrum står inför en strukturomvandling. Studien tyder på att många köpcentrum kommer utvecklas men också på att de centrum som inte gör det riskerar att gå i konkurs och då rivas. Detta kommer ske eftersom köpcentrum är väldigt specialiserade och monofunktionella byggnader vilket gör det inte är lönsamt med någon annan användning än handel. För att ett köpcentrum ska klara sig i konkurrens mot e-handeln måste de bli flexibla, emotionella, lokala och bättre anpassade till staden omkring.For hundred of years, cities have been formed around places of trade but in a more digital world, consumer behavior is changing. Today, people are shopping online which has led to a decline in physical retail and according to recent studies this is a trend that will continue. For a long time the media has discussed the “death of stores” but recently the debate has shifted to “the death of malls” as a result of online shopping growing more popular. This report is based on the premise of a continued decline in physical retail and the aim is to evaluate and analyse the future of the shopping mall. The report is limited to the future of swedish malls and will only evaluate what can be done on the property of the mall or by the property owner, store owner or other people with an interest in the mall. The report is based on interviews with people from the real estate business, retail business and from organizations connected to malls or retail. To analyze the result of the interviews previous research and theory of urban planning and retail has been used. The result of the study is complex but is shows that shopping malls will undergo a structural change. It shows that some shopping malls will evolve but it also shows that the ones that doesn’t will face bankruptcy and then be demolished. This will happen since malls are highly specialised and monofunctional buildings which makes it uneconomical to use them for other purposes than consumption. To make malls competitive against internet shopping, they have to become more flexible, emotional, local and better adapted to the city surrounding them.
26
Cheng, Tik-sang Steve, and 鄭滌生. "Information technology for service enhancement in shopping mall: a case study of MegaBox." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42905436.
Full text
27
Yuen, Chi-kong Andy, and 袁志江. "Contexts of blue ocean strategy & its implications to market regional shopping arcades: an analysis on marketingstrategies of The APM shopping mall & the Link shopping centre." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42905680.
Full text
28
Lee, Wen-Chieh, and 李文傑. "The Research of Characteristics of Consumer Behaviors in Shopping Malls: Using Tai-Mall Shopping Mall as an Example." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/67297402602500784687.
Full textAbstract:
碩士中華大學
建築與都市計畫學系碩士班
88
Heeding the recent improvement in the national standard of living, consumer demands for shopping become more diversified, while purchase behaviors moved toward changeability. From the original emphasis on commodity pricing, consumer focus has gradually switched to accentuate on service attitude and the quality of the shopping environment. Therefore, in the government''s progressive six-year National Construction Plan, development-allowance was applied and made available to the public for developments of multipurpose shopping centers. This style of contemporary, all-in-one, shopping centers satisfying every need of the consumer, from shopping, recreation, entertainment, to food and beverage services, has reached a level of maturity yet to be attained in Taiwan, in more developed countries such as Europe, USA, and Japan. The only example available locally is the "Tai-Mall". In recent years, powered the installation of Mixed Industrial Commercial Zone Development Project and the enthusiastic industrial reaction, more and more companies took part in developing multipurpose shopping malls. According to the statistics released by the Commerce Department (MOEA), 55 applications for such projects are on file currently, 50 of which have received approval of authorization, with a total development area exceeding 500 hectares (footnote 1). These sizeable developments are anticipated to have a profound impact for Taiwan''s future economic advancements. Shopping mall is a planned commercial vehicle combining a variety of retail stores. Apart from satisfying consumer''s whim for comparison, a spacious setting, dining/entertainment facilities, and an assortment of service mechanisms, the mall also serves as a life-communication environment for its patrons. This research learned from the afore-stated discoveries that in order for a shopping mall to succeed, apart from key factors such as development structure, marketing analysis, location selection, design and planning, and operational management, it also requires meticulous consideration, close cooperation of each and every element, as well as an analysis of local consumer behavior patterns. This research based on explorations of case studies and theories, while incorporating Environmental Psychology, related Environment Behavior theories, and Consumer Behavior studies, adopting a consumer perspective, to conduct an in-depth observational analysis and fact findings on the already-opened for business "Tai-Mall" Shopping Mall. Moreover, this research applied structured questionnaires and cross-analysis to ascertain consumer satisfaction level with the space allocation of the shopping mall, and the advantages and disadvantages of it space design. Furthermore, this research also looked at the interactive behaviors between consumers and the shopping environment, to raise concrete improvement recommendations as reference basis for future space designs and other proposed development projects.
29
"Urban path in shopping mall." 2003. http://library.cuhk.edu.hk/record=b5891768.
Full textAbstract:
Chan Shu Ling, Sally."Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2002-2003, design report."
Chapter 01 --- urban path is...
Chapter 02 --- shopping is...
studied issue
Chapter 03 --- urban development
Chapter 04 --- shopping mall in building level
Chapter 05 --- public space and street quality
Chapter 06 --- sense of place and community
Chapter 07 --- site
Chapter 08 --- program
design
Chapter 09 --- urban strategy
Chapter 10 --- path design
Chapter 11 --- segmented building block
Chapter 12 --- framed public space
Chapter 13 --- buffer layer between path and builiding
Chapter 14 --- models
30
Wang, Mu-Lien, and 王木連. "Energy Management on the Shopping Mall." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/p3bjsp.
Full textAbstract:
碩士崑山科技大學
電機工程研究所
93
Energy saving, being a globalize trend, is also an advocated policy within our country. Energy saving is a complicated process, for the purpose of investigating into the manufacture’s actual work done on the energy management, this thesis specially looks into the “Tainan Sogo entrepreneur” on the energy management works. Apart from looking into and analyzing the results of the energy saving measures in these recent years, it also suggests some energy saving methods and the related energy consumption strategies based on the theory (e.g. the operating schedule planning of the air-conditioning compressor and the establishment of the power utilization schedule based on the minimum consumption charge). This can act as a reference to those relevant parties on the energy management. This thesis first analyzes the entrepreneur’s power system structure, types of loads and the consumption properties. Since the air-conditioning and the lightings are two of the biggest loading to the shopping mall, this article stresses the investigation of the above two loading categories and the energy saving standard. Then this thesis will analyze the actual operating situations and the results of two of the branch malls; and the establishment of the power utilization schedule and the saving measures. This Sogo entrepreneur has been given an excellent grade by government on energy saving efforts at 2000 and 2004.
31
Wang, Li-Hang, and 王麗涵. "Consumers’ Visual Preference in Mall Shopping." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/en99e5.
Full textAbstract:
碩士國立臺北科技大學
創新設計研究所
101
This study investigated the different properties of spatial visual factors and elements attracting consumer preferences. We adopted the questionnaire survey and focused on the population of young consumers in the six most well-known shopping malls in Taipei. The contents of our questionnaire was established by searching related references and consulting with the professionals in the field of spatial design for the generalization of the spatial visual elements. Our study observed that the visual effects of the whole spatial arrangement in shopping malls indeed influenced the visiting intention of consumers. They preferred the brilliant lightening style in traditional department stores than the various lightening styles in fashionable shopping malls. At the same time, they favored the newly style and modern appearances of commercial space, comparing with conservative decoration. In addition to the consuming space, the consumers also pay much attention to the visual impression on the service space, such as lavatory and rest area. Moreover, for newly fashionable shopping malls, the visual impression and shopping will of consumers were more promoted and attracted by their spatial rearrangement and merchant display.
32
Li, Chia-Hao, and 李佳豪. "Fire Simulation Analysis of Shopping Mall." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18439803175175834125.
Full textAbstract:
碩士國立屏東科技大學
土木工程系所
97
In the building fire the death approximately 60 to 80﹪are causes by the smoke stream, therefore the harm by smoke stream is an important issue to the personnel safety in the fire region. This research used both fire simulation and safety certification of asylum to carries on the simulation and the appraisal to the fire risk. The works were divides into two major parts, one was examined the fire growth circumstance in large scale shopping mall using the fire simulation software. After the analysis the fire occurrence, the changes of smoke stream flowing, temperature, carbon dioxide distribution, and visibility in the fire region were investigated to assess the allowed time for the personnel escapes to the asylum. The second part was to verify seeking asylum of personnel in the building uses the “the safety performance verification technique handbook for building fire protection and seeking asylum” published by Architecture Research Institute of Ministry of Interior to confirmation the safety escape. The allowed time for asylum and needing time for personnel to complete escaping in fire region was calculated with the “the room escape performance verification”. Finally, the results generated by fire simulation software, the time to seek asylum, and the allowed time to seek asylum were compared. The fire simulated results showed that the descent rate of smoke stream, temperature, carbon dioxide distribution, and visibility in the fire region would not affect personnel asylum escape and dispersal in the fire initial period. In the building the personnel before dangerous critical line for seeking asylum to be able to complete seek asylum movement of the dispersal. Keywords: FDS, Refuge, Fire simulation
33
Huang, Hsin-yi, and 黃馨儀. "Shopping Experience, Shopping Culture：A Case Study of Taipei 101 Mall." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/35638407457299026558.
Full textAbstract:
碩士東吳大學
社會學系
94
Based on the concept of “the new means of consumption”, the dissertation analyzes how the contemporary shopping mall thoroughly changes the essentiality of consumption and persuades consumers to buy excess goods and services. The dissertation is divided into three parts. First, in order to have a deeper understanding of the local character and context of Taiwan retail department stores, the researcher has carried out a historical research of the department stores and shopping malls in Taipei. It is found that the process of opening, managing and closing of a department store is not only a single phenomenon, it also reflects the forming and degeneration of the surrounding retail areas, and also, the change of consumer’s consumption behavior through the years. Second, the researcher examined the operating system of Taipei 101 Mall by the concept of “the new means of consumption”, which was proposed by American sociologist George Ritzer. In this enchanted and rationalized space, people can take the possession of different experience, for example, the unusual aura of shopping environment, the sign and the meaning of commodity, the commodity service and the entertaining equipment. Finally, it is proposed that through Taipei 101 Mall, “the new means of consumption” in Taiwan produces the “101 culture”, which combines the consumer culture, popular culture and urban culture, and has become the lifestyle and manner in people’s daily life.
34
Zietsman, Lucille. "Profiling male apparel consumers : demographic characteristics, lifestyle, shopping orientation, patronage behaviour and shopping mall behaviour." Thesis, 2006. http://hdl.handle.net/10019.1/17412.
Full textAbstract:
Thesis (MVerbruikerswet)--University of Stellenbosch, 2006.ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industry functions within an emergent economic milieu, and the consumers it targets are exposed to various factors that influence their shopping behaviour. Some of these factors are shopping orientation, patronage behaviour, lifestyle, and shopping mall behaviour. Male apparel shopping behaviour can therefore be regarded as a complex phenomenon. The aim of this study was to identify those factors that influence male apparel shopping behaviour and to determine whether distinct clusters of male apparel shoppers could be identified. Theoretical models in the study discipline of Consumer Behaviour were investigated. The information was synthesised into an expanded conceptual model of variables influencing male apparel shopping behaviour. The variables that are relevant to this study, include demographic characteristics, lifestyle, shopping orientation, patronage behaviour, and shopping mall behaviour. Information for this exploratory study was generated by means of a store-intercept interview. The questionnaire was based on previous research. Trained fieldworkers conducted the interviews with 297 male apparel shoppers. Eight lifestyle components were identified and labelled as follows: Apparel oriented lifestyle; Performing arts defined lifestyle; Media oriented lifestyle; Socialising lifestyle; Sport oriented lifestyle; Published information oriented lifestyle; Relaxing oriented lifestyle as well as Family/community oriented lifestyle. The three shopping orientation components identified were labelled Local store patronage; Credit prone, Brand conscious and fashion innovating; as well as Shopping self-confidence and enjoyment. Four cluster profiles of male apparel shoppers were formed by means of cluster analysis, according to the eight lifestyles components and three shopping orientation components, as well as the 11 patronage behaviour items. Demographic characteristics describing each cluster profile completed the typology of the four male apparel shopper groups. Cluster 1 was the largest (38%) and was labelled Traditionalists. Its members were classified under Consumer Scope Lifestyle Level 4. Cluster 2 was labelled Shopping enthusiasts, and its members were classified under Consumer Scope Lifestyle Level 3; they comprised 19% of the total group. Cluster 3 was the second largest (30%) cluster and was identified as Dynamics, and its members were classified under Consumer Scope Lifestyle Level 3 and 4. Cluster 4 (13%) was labelled as Laggards, and its members were classified under Consumer Scope Lifestyle Level 2. It was evident that the male apparel market is not homogeneous and that it could be clustered into distinct segments of male apparel shoppers with similar characteristics. The following can be regarded as the main implications for retailers, shopping mall management, and marketers: • In order to make retailers’ marketing plan more focused and strategic, marketers could make use of the proposed expanded conceptual model that provides them with an overall view of variables influencing male apparel shopping behaviour within a shopping mall environment. The identified profiles of male apparel shoppers could serve as point of departure when composing marketing strategies. • Advertising and promotional campaigns must be versatile in order to cater for the identified cluster profiles of male apparel consumers. • Male apparel consumers behave differently within different retail stores and shopping malls. Retailers and shopping mall management should therefore attempt to understand their consumers’ needs, wants and, more importantly, prerequisites for patronising their stores and/or shopping malls. South African male apparel consumers should not be considered a homogenous group. Further research should be done across various cultural and ethnic groups, as well as across different gender and age groups. This study focused only on a few concepts pertaining to male apparel shoppers aged 20-35. As, a result, further research is needed to assess the impact of these variables on a wider spectrum of apparel consumers, such as males outside this age demarcation, females or teenagers, and mature shoppers. Recommendations for future research were made which can guide and encourage further scientific research in the field of apparel shopping behaviour.
AFRIKAANSE OPSOMMING: Suid-Afrika beskik oor ‘n dinamiese en komplekse kleinhandelomgewing. Die klerekleinhandelindustrie funksioneer binne ‘n ontwikkelende ekonomiese milieu, en ‘n verskeidenheid faktore beinvloed die teikenverbruikers se koopgedrag. Sommige van die faktore is koop-oriëntasie, winkelvoorkeurgedrag, lewenstyl en winkelsentrumgedrag. Mansklerekoopgedrag kan dus as a komplekse verskynsel beskou word. Die doel van hierdie studie was om die veranderlikes wat mansklerekoopgedrag beïnvloed te identifiseer, en om te bepaal of die onderskeibare groepe van mansklereverbruikers geïdentifiseer kan word. Teoretiese modelle in die studieveld van Verbruikergedrag is bestudeer. Die inligting is verfyn en verder ontwikkel tot ‘n omvattende konseptuele model van veranderlikes wat mansklerekoopgedrag beïnvloed. Die veranderlikes relevant vir hierdie studie sluit in: die demografiese eienskappe, lewenstyl, kooporiëntasie, winkelvoorkeurgedrag, asook winkelsentrumgedrag. Data vir hierdie verkennende studie is verkry deur respondente in winkels te nader vir ‘n onderhoud (store intercept interview). Die vraelys is op vorige navorsing gebaseer. Opgeleide veldwerkers het 297 onderhoude gevoer met mansklereverbruikers. Agt lewenstylkomponente is geïdentifiseer en soos volg benoem: Klere-georiënteerde lewenstyl; Uitvoerende kunste-georënteerde lewenstyl; Mediageoriënteerde lewenstyl; Sosialiserings-georiënteerde lewenstyl; Sport-georiënteerde lewenstyl; Gepubiseerde informasie-georiënteerde lewenstyl; Ontspannings-georiënteerde lewenstyl asook Familie/gemeenskaps-georiënteerde lewenstyl. Die drie kooporiëntasie-komponente was benoem as plaaslike winkelvoorkeuroriëntasie; krediet-geneigdheid, handelsmerk en mode-innoverende oriëntasie, asook aankoop-selfvertroue en genot-oriëntasie. Vier groepe profiele van mansklereverbruikers is deur middel van trosanalise gevorm. Die trosanalise is gedoen op grond van die agt lewenstylkomponente, die drie kooporiëntasie komponente asook die 11 winkelvoorkeurgedrag-items. Die tipering van die vier groepe is afgerond deur die demografiese eienskappe: Groep 1 was die grootste (38%) en is Traditionalists genoem, en is geklassifiseer as Consumer Scope Lifestyle Level 4. Groep 2 is Shopping enthusiasts genoem en maak 19% van die totale groep uit. Hulle is geklassifiseer as Consumer Scope Lifestyle Level 3. Groep 3 was die tweede grootste (30%) groep en is Dynamics genoem, en is geklassifiseer as Consumer Scope Lifestyle Levels 3 en 4. Groep 4 (13%) is Laggards genoem en geklassifiseer as Consumer Scope Lifestyle Level 2. Dit is dus duidelik dat die mansklere-aankopersmark nie homogeen is nie en dat hulle in onderskeibare segmente van mansklere-aankopers met ooreenkomstige eienskappe gegroepeer kan word. Die volgende kan beskou word as die belangrikste implikasies vir kleinhandelaars, winkelsentrumbestuur en bemarkers: • Om kleinhandelaars se bemarkingsplan ‘n meer gefokusde en strategiese wending te gee, kan hulle gebruik maak van die voorgestelde uitgebreide konseptuele model wat hul van ‘n oorsig voorsien oor die veranderlikes wat mansklere-aankoopgedrag binne ‘n winkelsentrumomgewing beïnvloed. Die geïdentifiseerde profiele van mansklere-aankopers kan as vertrekpunt dien wanneer bemarkingstrategieë saamgestel word. • Advertensie- en promosieveldtogte moet veelsydig wees om vir die geïdentifiseerde groepe van mansklereverbruikers of -aankopers te voorsien. • Mansklereverbruikers toon verskillende soorte gedrag in verskillende kleinhandelwinkels en winkelsentrums. Kleinhandelaars en winkelsentrumbestuur moet ‘n poging aanwend om hul verbruikers se behoeftes en begeertes, maar bowenal in hul voorkeurgedrag vir winkels/winkelsentrums, te voorsien. Suid-Afrikaanse mansklereverbruikers moet nie as ‘n homogene groep beskou word nie. Verdere navorsing moet oor verskeie kulturele en etniese groepe heen, asook oor verskillende geslags- en ouderdomsgroepe, gedoen word. Hierdie studie fokus alleenlik op ‘n paar konsepte wat betrekking het op mansklereverbruikers tussen 20 en 35 jaar. Gevolglik word verdere navorsing benodig om die impak van hierdie veranderlikes op ‘n wyer spektrum van verbruikers te beraam, byvoorbeeld mans buite die ouderdomsperk, vrouens, tienderjariges, en bejaarde verbruikers. Aanbevelings vir toekomstige navorsing word gemaak wat verdere wetenskaplike navorsing in die studieveld van klereaankoopgedrag kan rig en aanmoedig.
35
Tseng, Chien-wei, and 曾建偉. "The Influence on Customer Satisfaction by Shopping Mall's Premium Promotion with Shopping Mall in Dream Mall as Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/67336725212855040707.
Full textAbstract:
碩士國立屏東商業技術學院
經營管理研究所
97
The market of shopping mall has facing fierce competition from other stores and different retailing format. In order to attract new customers and retain current customers, various promotions are proposed. In order to increase sales amidst intense competition, these shopping mall have to entice the consumers to purchase goods more frequently.The shopping mall have many promotional activities, prizes et al to attract the consumers’ attention and induce them to visit the stores. For the last couple of years, the stores have made heavy use of “Premium”. The factors to be considered while planning the “Premium” promotional activities. In this study, the largest shopping mall in Southeast Asia - Dream Mall as the research object, This main objective of this study is to probe the special characteristics of those members who visit for gifts, using the different Premium, credit card and member card the base for market segmentation and to describe the different market segments, and enable better marketing in the targeted market segments. Using the different Premium, credit card and member card as the differentiating variable, the results show that different types of consumers have different views about the consumer's lifestyle, Consumer's the important degree with premium,willingness to buy with premium,consummer's satisfaction with Premium. This research purpose hopes documents in the past of the basis with buildind and constructing the equation way of the structure (Structural Equation Modeling, SEM). This study involved a survey, focusing on the customers viewpoints towards in Dream Mall, granting 1000 questionnaires altogether, retrieve 956, it is 861 that effective sample is counted,86.1% of effective rate of recovey. The questionnaire survey of this study shows that: （1）Customer's satisfaction with Premium significant has positively direct influence on customer loyalty. （2）Customer's lifestyle and willingness to buy with premium has negatively direct influence on customer's satisfaction with premium. （3）Consumer's the important degree with Premium has positively direct influence on willingness to buy with premium and customer's satisfaction with premium. （4）Different consumer’s lifestyle, consumer's the important degree with premium and willingness to buy with premium has positively direct influence on customer's satisfaction with premium.
36
"Shopping mall as privately owned public space." 2010. http://library.cuhk.edu.hk/record=b5893947.
Full textAbstract:
Ho Chun Wang, Steven."Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2009-2010, design report."
"May 2010."
Includes bibliographical references (p. 113).
Chiefly in English, some text in Chinese.
Chapter Part I --- BACKGROUND STUDIES
Schedule --- p.4
Crisis --- p.8
Flow Chart --- p.9
Thesis Abstract --- p.11
Statistics --- p.12
Chapter Part II --- RESERACH
Consumption and urban life --- p.19
Shopping habits in Hong Kong --- p.20
HK as city of shopping --- p.21
Critical changes in shopping development --- p.22
Railway and Malls --- p.23
Impact of Comprehensive Development Area (CDA) --- p.24
Change in living form --- p.25
Climate change --- p.26
Typology of shopping --- p.27
Definition of Public spaces --- p.31
How public is public space? --- p.32
Restrictions in ... --- p.34
Is public space dead? --- p.36
Disintegration of programs --- p.42
Integration of programs --- p.43
Integration of POPS and Mall --- p.44
Program organization in mall --- p.47
Chapter Part III --- DESIGN DEMONSTRATION
Potential site -Tai Wai station --- p.50
Original planning concept --- p.51
Future development --- p.52
Necessity of civic programs --- p.53
Design strategies --- p.54
Relationship between retail and civic programs --- p.56
Differences between PS & POPS --- p.57
Process of development --- p.58
Distribution of mass --- p.60
Spatial hierarchy of landscape --- p.62
Programs location --- p.63
37
Lin, Yen-Ting, and 林彥廷. "A Study on the Image and Experience of Customers in Shopping Mall: A Case of Breeze Center Shopping Mall." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/87621774483294673480.
Full textAbstract:
碩士南台科技大學
休閒事業管理系
95
The shopping mall becomes one of the most popular shopping and leisure places to Taiwanese. Because of enhancement of Taiwanese consuming level and life tast, the consumig - experience trend can be seen today. In this megatrend, many shopping malls management did gradually providing merchandise that stress on more leisure esthetics and high quality. However, although the large-scale shopping malls are so popular to Taiwanese, it is quite few quantitative research from the experiential marketing viewpoint to investigate consumers’ opinions and experience. Thus, the main purpose of this research is to understand the image and experience of customers to the large-scale shopping mall, and the relationships between image and costumer satifaction from the view of experiential marketing. In addition, providing the improving priorities of the items of experiential marketing by using importance-performance analysis linked with SWOT mode also are included. Questionnaire was used to obtain data. The total 411 effective surveys were received. The main findings were as follow: 1. To costumers, the most impressed image is ‘A lot of known brands can be bought here’. Four image factors were generated from 20 variables through factor analysis. These four factors include Diverse Merchandises and Atmosphere, Space Facilities and Service, Activities and Convenience, Cognition of Price. It is found that different customer’s personal and consuming characteristics show significant difference to the image factors. 2. To the experiential marketing, the most important item is ‘Shopping is comfortable visually”, and most satisfied item is ‘Selling fashionable and fine products’. Moreover, it was found that different customer’s personal and consuming characteristics show significant difference to the dimensions of experiential marketing. The ‘sense experience’, ‘act experience’, ‘think experience’, and ‘relate experience’ of experiential-marketing dimensions show significant influence to the integrated satisfaction. 3. By using the correlation analysis, it was found that the image factors have significant positively correlation with the dimensions of experiential-marketing satisfaction. 4. By using importance-performance analysis, it was shown that ’Food and beverage of restaurant ’, ‘Feel leisurely and relaxation’, ‘Friendly service’, ‘Offer sugesstions’, and ‘Social courtesy’ are the priorities should be improved immediatly.
38
Lee, CHUNG-YANG, and 李重洋. "Research on Fire Asylum Verification Data of Compound Shopping Mall - Take a Shopping Mall in Taichung as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/p7833u.
Full textAbstract:
碩士吳鳳科技大學
消防研究所
107
Abstract Large shopping malls are crowded public places. In recent years, there have been significant cases of casualties in large shopping malls around the world. It is difficult for firefighters to arrive at the scene within an effective time. Therefore, the fire safety equipment inside the mall has become an important equipment in the early stage of fire rescue. First of all, this paper discusses whether the fire safety equipment of the mall meets the requirements of the current laws and regulations to meet the fire safety of the mall in the early stage. In the safe haven of shopping malls, this study uses the refuge safety performance equation of the Institute of Interior Architecture to take a large shopping mall in Taichung as an example to analyze the falling height of the smoke layer and to calculate the safe time for evacuation. The research results show that, according to the actual space, the mechanical smoke exhausting equipment is installed. In the whole evacuation verification, once the density of the people is more than 3.7 people/m2, the time required for the whole person to complete the evacuation is 13.7 min. The layer fall time is 13.49 min, and there will be a life-threatening situation. In the room where mechanical smoke extraction equipment is not installed, the maximum safe occupancy density is 1.6 person/m2. In this way, it can be used as a safe reference for the evacuation of the maximum number of people. Keywords: Shopping mall, Fire safety equipment, Evacuation safety verification
39
Chen, Chun-hao, and 陳鈞浩. "Exploring Dynamic Capabilities of Large Scale Shopping Malls- Case Studies of Dream Mall and Windance Shopping Center." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/84004631925705935776.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理所
98
The core competence of Enterprises is related to the competitive advantage of the enterprises. Some of the core competence can not ensure to keep the competitive advantage during the changing of the enterprises, so scholar bring up the dynamic capabilities theory, Dynamic capabilities theory is an ability of enterprises to keep learning, adapt and improve in the changing environment. Through the implementation of the steps and plans, then implement a new core competence. Taiwanese shopping center industry for more than 10 years, through market competition has led to some poorly managed shopping center industry out of the market, and the continuing operations in the industry have stepped up through various as to create competitive advantage. This research is basic on the dynamic capabilities theory, to study how the dynamic capabilities theory of the strategic framework and thus corresponds to the challenges of external environment in the industry have better performance. This research used a case study and observation of large shopping center exploration ofdynamic capabilities theory,Windance Shopping Center open in 2003 and close down in 2007 and Dream Mall which is just open in 2007 are the main objects of the research. In addition to the literature for the main secondary data, Primary data collection is focus on the two subjects of the seven top executives in-depth interviews, Graduate students also participate in the observer''s role to adding the observed cases and data collection process. This research suggests that large shopping center development and operation of Taiwan is in the common interest of operating an Prevelige comon interest business complex, In Taiwan, a crowded environment, Large shopping center industry itself, the site conditions, land resources, parking facilities and entertainment functions such as stress the ability of competitors to other retail formats difficult to imitate competitive advantage. In order to succeed in the fierce market competition, large shopping center industry in the "access to external technical process", "Choice business model", "management complement each other and the platform", "Corporate Governance" and "learning and knowledge management," etc the basic of dynamic capacity building are affect the operating performance obviously
40
Lin, Fang-YI, and 林芳儀. "Analysis of Consumer behavior in Internet Shopping Mall." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/95859089625460968630.
Full textAbstract:
碩士國立臺灣海洋大學
航運管理學系
100
With the prevalence of online shopping, it becomes a convenient shopping channel for consumers. Excepting for the current online shopping channel is store network, there is another online shopping mall platform emerges. This study focuses on investigating how the two channels to provide services for consumers and try to meet consumer’s needs and desires. This research uses ten dimensions (including past experience, perceived price, trust, perceived risk, perceived shopping pleasure, promotion activities, interaction, commodity, convenience and security) and consumers’ characteristics to discover wherher there is a difference between consumers when selecting different online shopping sites. Empirical data are collected from network sampling questionnaires. Analysis of variance (ANOVA) is employed to analysize online shopping consumers’ behavior in Taiwan. Empirical results show that consumers believe: (1) online stores are more convenient than online shopping malls, and (2) online shopping malls have more interaction with consumers than online stores. In addition, the factors to influence consumers to purchase products from online stores or online shopping malls are perceived price, promotion activities, and convenience. Regarding the analysis of consumers’ characteristics, some conclusions are as follows: (1) when shopping from online stores, female comsumers receive higher satisfaction than male consumers; (2) consumers having monthly incomes ranging from NT 30 to 40 thousand dollars prefer using online stores; but those having montly incomes between NT 40 to 50 thousand dollars prefer shopping from internet shopping malls; (3) in terms of age, 31 to 40 years old consumers comparatively like to buy products from online stores; and (5) in terms of occupation, civil servants and housewives are preferred using internet shops, but free traders are favorable to using internet shopping malls.
41
Chen, Li-chung, and 陳立中. "The Study of Shopping Mall Positioning in Taiwan." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/66090070572355303787.
Full textAbstract:
碩士國立政治大學
企業管理學系
87
Due to government’s policy, the projects that combine the commercial real estate and retail functions are developed rapidly within these couple years. Taiwan is the most rapid area for the shopping center development, this kind of experience cannot find in the world. This is an exploratory and qualitative research. The purposes are to answer: 1.What are the influences of location to positioning of the shopping center developers? 2.What are the influences of positioning decision due to development process? 3. What are the consideration of the merchandise and entertainment functions to the shopping center developers? This research can provides some advance advices and suggestions to the shopping center developers.
42
Green, Warren Roland. "SymbioCity: reconceptualising the future of the shopping mall." Thesis, 2011. http://hdl.handle.net/10539/10651.
Full textAbstract:
Architecture, and the concept of produced space, cannot be divorced
from the basic notion of society and, with this, social integration and
social interaction. This thesis considers the massive potential, and
missed opportunity, which the suburban shopping mall offers as a
socio-economic community framework within the urban landscape.
Malls have become principal sites of social communion while resisting
adaptation to this new public agenda and have become disconnected
from the city.
Shopping has historically always been an open, public and social
forum, forming an integrated part of society and the city. With the
proliferation of the car and the consequent urban sprawl, however,
retail has evolved into a typology that is an isolated and single-use
phenomenon in the shape of the shopping mall. It is exclusive in its
nature and context, and becomes a barrier to the notion of community,
particularly in South Africa where this model seems to negate safety
concerns but does not consider human dignity.
The disconnection and lack of connectivity and access forces the
architecture to become a themed space where branding is overriding
and diversity is extremely limited. The public street has been privatised
and becomes quasi-public; social interaction is forced to take place in
a privately controlled pseudo-urban environment that turns its back on
the city and the scale and texture of urbanity becomes eroded. Urban
planning and current legislation permit these massive single-use forms
to develop, allowing fragmented spatial and social proximities to occur
without the benefit of the synergies of uses that take place as happens
in naturally evolving cities. The introduction of a complimentary mix
of uses will allow the mall to become a truly integrated and city-like
resource.
The current model is also unsustainable when viewed holistically in
terms of the balanced triumvirate of economy, environment and equity,
known as the ‘triple bottom line’. The mall creates a massive carbon
footprint and, as part of the existing produced stock that functions well
as a commercial model, needs to adapt to contemporary social and
environmental needs, as well as those of the future.
Opportunities for symbiotic relationships will be explored and will
be introduced wherein there is a mutual and beneficial sharing of
resources of both the mall and the city around it. The malls’ current
form is one wherein resources are both heavily consumes and wasted.
Symbiosis will form a vital and integral paradigm for looking at a mixeduse
intervention where the retail, in the form of the mall, once again
forms an integrated part of the city and feeds back into it. The mall will
become a symbiotic typology, deriving from and linking into the urban
fabric, becoming the street again, from where its roots are derived.
This symbiotic paradigm will be further extended within all systems of
the intervention and the mall will now become a generator of resources
as apposed to its current form as a consumer of resources.
Keywords: shopping, urbanity, typology, quasi-public, street,
unsustainable, symbiosis
QUESTION
I will be dealing with the concept of the shopping mall and the inherent dichotomy of public and private space.
With this, the social consequences of the suburban model as a private retail spatial phenomenon that appropriates
part of the city to itself and the question of how we reconceptualise its future through symbiotic relationships
in order that it relinquishes this space back to the city and the public.
43
Wu, Wei-Kuang, and 吳偉光. "The Study of Trust Transfer in Shopping Mall." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/15805068841383873518.
Full textAbstract:
碩士國立聯合大學
管理碩士學位學程
102
ABSTRACT The study aimed to research into trust transfer among shopping centers and comprehend reasons why shop brands transferred their trust in shopping centers. The study first discussed the influence of embeddedness relationship and dependence relationship on trust, and last but not least, it discussed the influence of trust on trust transfer and performance relationship among shopping centers. The study collected information by questionnaire which discussed related issues of shopping centers for shop brands, and the subjects of the study were major shop brands. Among questionnaires that were retrieved, 250 of them were valid, and data collected from questionnaires were analyzed with statistical software including SPSS 20.0 and AMOS 17.0. The results of the study showed that embeddedness relationship positively influenced the trust of shop brands to shopping centers, dependence relationship positively influenced the trust of shop brands to shopping centers, and the trust of shop brands to shopping centers positively influenced its trust transfer. Moreover, the study also verified that trust had positive influence on the performance relationship of the two in the shopping center industry. Keywords: Shopping center, embeddedness relationship, dependence relationship, trust, trust transfer, performance relationship
44
Chiang, Hao-Yuan, and 蔣昊遠. "Measuring Information Overload of the Shopping Mall Manager." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/96419845959806324748.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理研究所
102
The work of shopping mall manage is a job about time management job；in the limited time managers often need to deal with the huge amount of work, including customer complaints, personnel management, and coordinating partner. The complexity of management and frequent contact with any kinds of information,for managers this kind of situation, it world easy to make mistakes in the process of the information. In this study, we focuses on measuring information overload within the shopping mall manager of X shopping mall,and reference the concept of information overload Model by Jackson et al.(2012), to build the appropriate information overload measurement method and measure the shopping mall manager’s information overload stuation ,trying to show up the main reason of the information overload, and knowing the worker''s duties will affect their information load pressure or not. We test the X shopping mall’s 27 managers，and we found the information load will showing up the worer’s department and position characteristics，and the the different with years, department, and position,it is mine reason lead to every shapping mall manager differ from information overload；besides,information overload is an two-way relationship，include the Information and job’s characteristics impact on the people, and people’s evaluate for the the job and Information, so managers could improve the individual''s cognitive ability or tools using to reduce information overload problems occur. In this study, we try to viewing the shopping mall manager’s information overload, showing the different departments、positions and yeays information load characteristic, then the manager will be know how toreduce the shopping mall management work’s information load pressure. Keywords: Information overload, Shopping mall management, Shopping mall, Fuzzy LinPreRa, Information load pressure.
45
Huang, Shih-Jung, and 黃世榮. "The Key To The Prevention And Settlement Of Legal Disputes Over The Contracts of The Shopping Mall – Shopping Mall Cases Study." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/35237650804906507342.
Full textAbstract:
碩士國立清華大學
高階主管經營管理碩士在職專班
93
Considering many legal disputes that often happen in the local large-scale shopping malls when their managements carry out the business due to the incomplete terms and conditions entered into the agreements, in this study, I took fifteen contracts/agreements of different business characters to explain the key and the important contents how to make a well-considered and complete contract/agreement; I also took seventeen representative disputed cases to analyze the reason of the claim happening, to show the flow-chart of the general settlement and to give the suggestions of settlement and prevention. From the conclusion of this study, it proves that the general academic theories in legal regulations I researched, analyzed and concluded in the chapter two, just happen to agree completely to the settlement of legal disputes that often happen in the management of the large-scale shopping mall as what I mentioned in the actual cases. And it also proves that all claims and disputes are actually preventable if the terms and conditions are well-considered and stipulated in the contract or agreement in advance. I hope this study could be a good reference of troubleshooter for the people who are working in the large-scale shopping mall and could help them to quickly solve the problems, minimize the loss and get the protection of their company’s rights when the legal disputes happen.I also hope that the actual examples of various agreements and relevant documents in the appendices can be offered as the valuable reference. Keywords: The prevention and settlement of legal disputes; The key to making an agreement; The way to save the company’s rights; The key to the solution of the legal disputes; Cases study of legal disputes in the management of the large-scale shopping mall .
46
Shih, Chung-Chen, and 施忠楨. "The design of Shopping Mall Functions from Shopping Orientations - An Empirical Study of Taichung." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/30979676782738179786.
Full textAbstract:
碩士靜宜女子大學
管理科學系
84
The purpose of the research is to investigate the relationship betweencon sumer''s shopping orientation and their attitude and preference toward thefour main functions of shopping malls which are commercial, recreationalcultural an d service functions. Market segmentation and demographic analysisof consumers in those segmensts are also investigated. Convenience samples are obtained from two commercial trade areas ofTaichung city, one art museum, and one amuse ment and botanical park toreflect different functions which shopping malls cou ld provide. Of the 550samples, 487 of them are effective. After coducting fact or analysis, ninefactors of shopping orientation(including fashion, recreation al, informationsearch, price conscious, convenience shopping, store- brand, pla nned shopping,shopping around, and personalizing)are obtain. Result of cluster analysisthrough the nine factors of shopping orientations show six clusters o f shopperswhich are loyal and price conscious, unrational searching, high clas s, personalizing, rational price conscious, and shopping around shoppers. Chi-square test indicates that the six clusters of shoppers have thesame dis tribution of preferences on the four main functions shopping mallsbut differ i n demographic factors. T-test further show that the order of preferences of co nsumers on the four main functions of shopping malls are1.recreational, 2.serv ice, 3.commercial, and 4.cultural functions. Besides,results also demonstrate significant implications for the design of shoppingmalls in Taichung.
47
Pu, David, and 卜訓模. "A Case Study on Web shop of Shopping Mall." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/97051596812844240443.
Full textAbstract:
碩士國立臺灣科技大學
資訊管理系
95
Abstract In the last decades, the entire world has entered the new era of “Information Age”. On this fast-moving information highway, people’s modes of living and consuming behavior are swiftly altered and computerized. This new approach of life drives entrepreneurs and business leaders to thrive fortune from traditional trade market to electronic trade market. It is because the huge data base on internet can not only help them to save promotion expenses, but also can it speed up deal process with dealers and consumers. Relevant statistic report by government can prove that such electronic trade activities have been significantly increased. However, abnormal inactivity of the abovementioned are observed in Taiwan market. The main purpose of this report is to investigate the reason why the prosperous electronic trade business of shopping mall in Taiwan become slow down, especially Taipei. To remain competitive capability among the over supply market, reduction of fix assets and hardware expenditure is the first concern, and then sourcing other incomes, such as on-line shopping, become the next. But according to the current situation of Taiwan on-line market development, it is definitely out of many businessmen’s expectation. Overall speaking, over 50% shopping mall’s web-site only carry superficial information, like PR activity schedule, list of consumer outlets and contacts as well as financial personnel and administration stuff of corporation introduction. If these corporation can boldly take one step forward to find the new way out from this declining tradition hardware trade market through putting much more resources and adjusting sales mode on on-line business, no wonder that they will gain unexpected rewards and become the pioneer amongst competitors. So, the analysis below is to reveal the power of the electronic business and how it works, and of course, the ultimate goal is how to make profit from it. Due to the lack of actual and successful cases in Taiwan market, it’s hard to figure out thoroughly what has been currently happening to this glued situation by real case study. However, the interviews with on-line entrepreneurs, collecting data from phone survey and e-mails can also serve the purpose of this report and through this report, the frame, skeleton, and logistic of the whole on-line business mechanism will all lay bare to and show those aggressive business groups which want to refine and re-marketing their products in this new age.
48
Lin, Chung-cheng, and 林重誠. "A Study of key Success Factors for Shopping Mall." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/vk323d.
Full textAbstract:
碩士國立中山大學
高階經營碩士班
96
Most of Shopping malls in Taiwan locate in downtown. In city Taipei, city Taichung, and city Kaohsiung, homogeneous competitiveness between rapidly growing department stores blooms. The majority of survivalists are with great enterprise groups as capital back-up. Chain shopping mall becomes a trend. The growth of shopping mall steps into a high density and intense competitiveness age. When facing such highly homogeneous competitive shopping malls, how to find the way out from the price competition of the red ocean, and to create the successful market share, is the main point of this paper. In this study, we adopted the Satty’s Analytic Hierarchy Process (AHP) to establish individual multi-estimate criteria models of the key decision-making factors, and then by AHP qualitative and quantitative questionnaires, undertook research and analysis of various key decision-making factors. Finally, the Analytic Hierarchy Process was applied to calculate the “weighting” and to sequence the priority of these factors so that the weighting of key success factors can be discussed and proved. Through SWOT analysis and five forces as well as a comparison with Treasure Island, the key success factors for the Dream Mall were identified. The result of the research is to help to offer a develop-oriented location of shopping malls and to invent the management strategies which differ from competitors. According to the result of survey that we can define the sequence are transportation, parking, multifunction and customer stratify. Meanwhile, in the factor of transportation which the public transportation system is first priority; in the factor of parking which the parking space is the first priority; in the factor of multifunction which the department store and movie town is the first priority; in the Customer stratify which the safety is most concern by customer. It is helpful and meaningful which provide to President Shopping mall owner define the strategy according to the key success factor.
49
Fang, Chun Yeh, and 方鈞業. "A Study on Fire Prevention Strategy of Shopping Mall." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/59825834637266727914.
Full textAbstract:
碩士國立交通大學
工學院碩士在職專班產業安全與防災學程
94
In recent years, the shopping malls offer more choices and greater convenience to the consumers. However, because of many combustible goods stored in an airtight and crowded space, the loss of property and life in case of a fire will be expected to be tremendous. For example, a fire occurred in Ycua Bolanos shopping mall in Asuncion city, Paraguay, on 1st of August, 2004, caused 509 people died and 144 people were injured. Therefore, it is of paramount importance to develop the fire prevention strategies and install fire fighting facilities in such area. This thesis is divided into five chapters. Chapter One is an introduction, explaining the research motivation, purpose, method and procedures. Chapter Two focuses on the literature review. The fire prevention laws in Taiwan, Japan, and Mainland China are analyzed and compared. The causes, patterns, characteristics, and possible damage of fires are provided for reference. Chapter Three investigates the safety measures aimed on shopping malls. The main reasons for the fire and the loss of human life and goods for the four major conflagrations occurred in Taiwan and abroad are analyzed intensively. Based on the four shopping malls in Hsinchu city, the following points, such as (1) the establishment and management of fire prevention equipment, (2) the fire prevention procedures, (3) the management and control of emergency exits, the three problems encountered by managers concerning fire prevention equipment and measures are probed. Chapter Four analyzes the information based on Chapters One and Two and sets up the fire prevention strategies. They include: (1) not storing inflammable goods, (2) the maintenance of safety equipment, (3) emergency exits maintenance, (4) shelters for consumers, (5) emergency measures, (6) recovery after the fire. Finally, the conclusions and suggestions are given in Chapter Five.
50
Silva, Filipe Lampreia Anes Estevens da. "Using augmented reality to enhance the shopping mall experience." Master's thesis, 2012. http://hdl.handle.net/10400.14/17382.
Full textAbstract:
The objective of the present study is to understand if consumers would use an Augmented Reality application on their smartphones while visiting a shopping mall.
This application would have several features that would boost the shopping mall experience.
In order to access the acceptance of this technological hypothesis an online survey was conducted to extract empirical data from a reliable sample.
This empirical data is analysed and characterized with some descriptive statistics, as well as cross-tabulations between some variables. This analysis allows a better characterization of this sample, and the formation of preliminary conclusions fundamental to the final conclusion.
The results shows that most of the individuals in this sample are willing to use the features of the proposed technological hypotheses and, thus, would use the Augmented Reality application on their smartphones when visiting a shopping mall.O objectivo do presente estudo é perceber se os consumidores usariam uma aplicação com Realidade Aumentada nos seus smartphones durante uma visita a um centro comercial. Esta aplicação teria várias funcionalidades que melhorariam a experiência que é uma visita a um centro comercial. De modo a avaliar a aceitação desta proposta tecnológica foi feito um questionário online a uma amostra fidedigna de onde se retiraram dados empíricos. Estes dados foram analisados e caracterizados com recurso a algumas estatísticas descritivas e também ao cruzamento de algumas variáveis. Esta análise permitiu uma melhor caracterização da amostra, e a formação de conclusões preliminares fundamentais para a conclusão final. Os resultados mostraram que a maioria dos indivíduos desta amostra estão dispostos a usar as funcionalidades desta proposta tecnológica e, deste modo, usariam a aplicação com Realidade Aumentada nos seus smartphones durante uma visita a um centro comercial.