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Books on the topic 'Signs of a market segmentation of customers'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

D, Wiersema Frederik, ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Addison-Wesley Pub. Co., 1997.

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Fred, Wiersema, ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. HarperCollins, 1995.

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Wiersema, Frederik D. (Frederik Derk), ed. The discipline of market leaders: Choose your customers, narrow your focus, dominate your market. Addison-Wesley Pub. Co., 1995.

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B, Miller Robert. Successful large account management: How to hold on to your most important customers and turn them into long-term assets. 2nd ed. Kogan Page, 2004.

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5

Falkenstein, Lynda. Nichecraft: Using your specialness to focus your business, corner your market, and make customers seek you out. HarperBusiness, 1996.

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6

Falkenstein, Lynda. Nichecraft: Using your specialness to focus your business, corner your market, and make customers seek you out. HarperBusiness, 1996.

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7

E, Hall Robert. The streetcorner strategy for winning local markets: Right sales, right service, right customers, right cost. Performance Press, 1994.

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8

Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

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The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu

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9

Divide and conquer: Target your customers through market segmentation. Wiley, 1998.

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10

Webber, Harry. Divide and Conquer: Target Your Customers Through Market Segmentation. Wiley & Sons, Incorporated, John, 2008.

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11

Treacy, Michael, and Fred Wiersema. Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Basic Books, 2007.

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12

Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Profile Books Limited, 2003.

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Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market. Profile Books Limited, 1996.

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14

Moore, Gordon, John A. Quelch, and Emily Boudreau. Consumer Segmentation. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886134.003.0006.

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Chapter 6 discusses the use of segmentation strategies in healthcare as tools for understanding differences among groups of consumers. Segmentation makes it possible for a business to target its customers and design, market, price, and distribute its products in the most efficient and effective way. By segmenting the population they care for, healthcare organizations and even individual clinicians can focus their efforts on what is important to those they most want to care for. After highlighting several examples of successful segmentation strategies from different kinds of healthcare firms, t

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15

Michman, Ronald D., Alan J. Greco, and Edward M. Mazze. Lifestyle Marketing. Praeger, 2003. http://dx.doi.org/10.5040/9798400679513.

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In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisi

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