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Journal articles on the topic 'Signs of a market segmentation of customers'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Ou, Tsung-Yin, and Yenming J. Chen. "Optimal Segmentation over a Generalized Customer Distribution." Axioms 10, no. 2 (2021): 98. http://dx.doi.org/10.3390/axioms10020098.

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This paper investigates the impact of consumer preferences on the intensity of competition for companies in a duopoly market. A classical Hotelling’s competition problem will be different if consumers are allowed to distribute non-uniformly. New results in competition intensity are established and conditions for the existence of a subgame perfect Nash equilibrium is identified through a model that considers generic distribution in consumer preferences. A competition strategy is demonstrated to depend on the signs of local change rates of the density function at the endpoints of market segments

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Pavlykivska, O., and U. Plekan. "Financial consulting: trends and features of development in Ukraine." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 59–66. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.059.

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The essence of consulting is investigated in this paper. Historical aspects of development and current trends in the consulting services market in Ukraine are considered. Approaches to consulting classification are given. Ukrainian consulting is at the stage of development, the prospects for further rooting in this industry depend on the process of stabilization of market relations in Ukraine in general. The consulting market is growing quantitatively and professionally. Significant growth in demand in the field of tax consulting and tax risk management is predicted. In this paper the authors

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May, Roxanna, Soyeon Shim, and Antigone Kotsiopulos. "Market Segmentation of Tuxedo Customers." Clothing and Textiles Research Journal 11, no. 1 (1992): 31–38. http://dx.doi.org/10.1177/0887302x9201100105.

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Behe, Bridget K., Timothy A. Prince, and Harry K. Tayama. "Market Segmentation of Supermarket Floral Customers." HortScience 27, no. 5 (1992): 459–62. http://dx.doi.org/10.21273/hortsci.27.5.459.

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A profile of consumer groups who purchased floral products from supermarkets was studied with a 106-item questionnaire developed to determine the domain of issues affecting supermarket floral purchases. Thirty-four factors were identified in factor analysis and formed the basis for cluster analysis. Cluster analysis was performed on survey responses to create five homogeneous consumer segments. Demographic data and floral-purchase factors were used to profile market segments and distinguishing elements. Fourteen factors contributed most to the differences between segments, including factors of

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Bo Liu, Hong, Breda McCarthy, Tingzhen Chen, Shu Guo, and Xuguang Song. "The Chinese wine market: a market segmentation study." Asia Pacific Journal of Marketing and Logistics 26, no. 3 (2014): 450–71. http://dx.doi.org/10.1108/apjml-07-2013-0089.

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Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-se

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Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity.

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Bolton, Ruth N., and Matthew B. Myers. "Price-Based Global Market Segmentation for Services." Journal of Marketing 67, no. 3 (2003): 108–28. http://dx.doi.org/10.1509/jmkg.67.3.108.18655.

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In business-to-business marketing, managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings, where intensive customer contact, extensive customization requirements, and reliance on extrinsic cues for service quality make pricing particularly problematic. The purpose of this article is to develop and test a model of the antecedents of business customers’

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Măgdoiu, Liliana Doina, Helga Silaghi, and Simona Veronica Abrudan Caciora. "Applied Informatics in Marketing Segmentation Models for Oil Industry." Scientific Bulletin of Electrical Engineering Faculty 25, no. 1 (2025): 54–59. https://doi.org/10.2478/sbeef-2025-0009.

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Abstract Market segmentation is a technique used by companies selling oil products in order to identify their target market and then divide customers into distinct groups or niches. Based on a range of demographics, particular needs, consumption priorities, and other psychographic or behavioural factors, market segmentation generates “subsets” of the market. Ignoring the market segmentation phase in the process of marketing petroleum product is equivalent to completely disregarding the target market, which means the company will have no customers and nothing to sell. Increased competitiveness,

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Szolnoki, Gergely, and Dieter Hoffmann. "Consumer segmentation based on usage of sales channels in the German wine market." International Journal of Wine Business Research 26, no. 1 (2014): 27–44. http://dx.doi.org/10.1108/ijwbr-10-2012-0028.

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Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data collected in Germany through a face-to-face interview. 2,000 German consumers answered questions towards the usage of different sales channels when purchasing wine as well as socio-demographic and other behavioural questions. A hierarchical cluster analysis was run, to classify the respondents into segments. F

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Yogesh, Jadhav, and Parasar Deepa. "Customer Segmentation and Buyer Targeting Approach." International Journal of Recent Technology and Engineering (IJRTE) 9, no. 4 (2020): 295–303. https://doi.org/10.35940/ijrte.D5013.119420.

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Nowadays, maintaining customer loyalty and attention span of the customers are major challenges faced by the retail industry. The availability of varied options in the market for similar purposes increases the competition between organizations, to market their product, tremendously. This leads to the need for reinforcement of marketing strategies from time to time. With the advancement of technology, this can be made possible. This paper proposes a systematic approach for targeting customers and providing maximum profit to the organizations. An important initial step is to analyze the data of

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Mallika, Dr R. M., Goli Madhuri, P.M.Lokesh, B. Pavan Kalyan, D. Mahesh Babu, and P.Neelakumar. "Customer-Based Market Segmentation in E-Commerce Using Hybrid Clustering." International Research Journal of Innovations in Engineering and Technology 09, Special Issue ICCIS (2025): 17–24. https://doi.org/10.47001/irjiet/2025.iccis-202503.

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Abstract - Utilizing predictive modeling and data mining, this study develops market and customer segments for effective marketing strategies. Market segmentation recognizes that customers have different interests, buying habits, and preferences. By creating specialized strategies for specific target groups, a company can enhance its resource management and sales. Customer segmentation involves clustering individuals with similar characteristics and behaviors, enhancing understanding of customers' demographics and dynamic behavior.

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Niranjan, K., Y. Vasanth, and K. Sathwik. "User Segmentation of Ecommerce." International Journal for Research in Applied Science and Engineering Technology 11, no. 1 (2023): 1183–88. http://dx.doi.org/10.22214/ijraset.2023.48782.

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Abstract: The emergence of many competitors and entrepreneurs created a lot of excitement as companies competed to find new buyers and retain old ones. As a result of its predecessor, , the need for excellent customer service became relevant regardless of the size of the company. Additionally, each company's ability to understand the needs of each of its customers provides better customer support in its targeted delivery of his customer service and the development of customized customer service plans. This understanding is possible through 's structured customer service. Each segment has custo

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Hendrawan, Made Chandra, and I. Putu Gede Hendra Suputra. "Customer Segmentation Using RFM Model." JELIKU (Jurnal Elektronik Ilmu Komputer Udayana) 8, no. 2 (2020): 153. http://dx.doi.org/10.24843/jlk.2019.v08.i02.p07.

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At the time of the ASEAN Economic Community (MEA), Indonesia was selected by several companies from other countries to sell its products, including overseas paint companies. Therefore, the increasingly fierce market competition business is unlikely to focus solely on products sold, but it is also important to pay attention to the process of managing customer relationships with retailers. Segmentation is an early process that knows which customers can be sustained. In segmentation, customers who have certain similarities will be grouped into one. Customer segmentation is a model built in

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Khodijatunnuriyah, Siti, and Hasih Pratiwi. "Klasifikasi Jenis Pencabutan Layanan oleh Pelanggan Indihome Menggunakan Metode Chi-Square Automatic Interaction Detection." Indonesian Journal of Applied Statistics 2, no. 2 (2019): 80. http://dx.doi.org/10.13057/ijas.v2i2.34526.

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<p>Market segmentation is a classic topic in marketing which is never loss its attractiveness. In addition to market segmentation, customer satisfaction is important in the field of marketing. Customer satisfaction is a person's feelings after using goods or services produced by a company. High customer satisfaction shows a company's success in producing goods or services. Statistics provides many tools for segmentation research. One of statistical tool for segmentation research which takes the dependency method as an approach is Chi-Squared Automatic Interaction Detection (CHAID) analys

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Denizci Guillet, Basak, and Deniz Kucukusta. "Spa market segmentation according to customer preference." International Journal of Contemporary Hospitality Management 28, no. 2 (2016): 418–34. http://dx.doi.org/10.1108/ijchm-07-2014-0374.

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Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics and industry professionals have not devised a structured method by which to manage spa customers. Design/methodology/approach – A survey was conducted using a face-to-face survey with visitors to Hong Kong who had visited a spa. By applying conjoint and cluster analysis, customers could be categorized into distinct segments. Findings – Four custom

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Bassi, Francesca. "Longitudinal models for dynamic segmentation in financial markets." International Journal of Bank Marketing 35, no. 3 (2017): 431–46. http://dx.doi.org/10.1108/ijbm-05-2016-0068.

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Purpose Dynamic market segmentation is a very important topic in many businesses where it is interesting to gain knowledge on the reference market and on its evolution over time. Various papers in the reference literature are devoted to the topic and different statistical models are proposed. The purpose of this paper is to compare two statistical approaches to model categorical longitudinal data to perform dynamic market segmentation. Design/methodology/approach The latent class Markov model identifies a latent variable whose states represent market segments at an initial point in time, custo

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임채미, 임희진, and JIEUNLEE. "Lifestyle Segmentation: Market Strategies to Win Customers in The Technology Market." Journal of Consumption Culture 12, no. 1 (2009): 73–93. http://dx.doi.org/10.17053/jcc.2009.12.1.004.

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Agus Vianus, Agus Rahmadsyah, and Lokot Muda Harahap. "Pengaruh Harga Dan Segmentasi Pasar Terhadap Penjualan Hasil Laut Pada PT. Yasuriang Samudera Rezeki." Outline Journal of Management and Accounting 1, no. 2 (2022): 35–42. http://dx.doi.org/10.61730/ojma.v1i2.27.

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This study aims to determine the effect of partially or simultaneously price and market segmentation on the sale of seafood at PT. Yasuriang Samudera Rezeki. The population in this study are customers of PT. Yasuriang Samudera Rezeki for 52 customers. The sampling technique in this study used saturated samples, which amounted to 52 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that the price of a positive and s

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Nurhasanah Waruwu, Niwana Pulungan, Hidayatul Fadilah, et al. "Pengenalan Segmentasi Pasar Demi Meningkatkan Wawasan Petani Karet Di Desa Parsarmaan." Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2, no. 1 (2024): 57–63. http://dx.doi.org/10.59024/faedah.v2i1.709.

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Objektif. Rubber is the main commodity developed in Parsarmaan Village, and to optimize their production results, as well as increase the sustainability of the rubber industry, a better understanding of the market is very important. Market segmentation is a strategy that can help rubber farmers understand the characteristics and needs of their diverse customers. This article outlines the reasons why market segmentation is necessary and how rubber farmers can implement it effectively. Through demographic, geographic analysis and the use of technology, rubber farmers can collect data about their

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Gulhane, Prof. S. A., Jivan Mohite, Vaishnavi Khajbage, Abhay Pund, Akash Turkade, and Shubhangi Kanade. "Customer Segmentation with Machine Learning." International Journal of Ingenious Research, Invention and Development (IJIRID) 3, no. 2 (2024): 152–56. https://doi.org/10.5281/zenodo.11098286.

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<em>Customer segmentation is the process of dividing a company’s customers into groups based on common characteristics so companies can market to each group effectively and appropriately. In business-to-consumer marketing, companies often segment customers according to demographics that include: Age, Gender, Marital status Location (urban, suburban, rural) Life stage (single, married, divorced, empty-nester, retired, etc.) Customer Segmentation helps a company Create and communicate targeted marketing messages that will resonate with specific customers, but not with others. Customer segm

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Baiq Nikum Yulisasih, Herman Herman, and Sunardi Sunardi. "K-Means Clustering Method For Customer Segmentation Based On Potential Purchases." Jurnal ELTIKOM 8, no. 1 (2024): 83–90. http://dx.doi.org/10.31961/eltikom.v8i1.1137.

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The rapid growth in customer data has driven companies to develop smarter and more effective marketing strategies. One efficient approach is customer segmentation, which involves dividing a market or group of customers into smaller segments based on similar characteristics or behaviors. Customer segmentation improves understanding of customer needs, preferences, and behavior. This study uses customer segmentation based on purchase potential at Fast Moving Consumer Goods (FMCG). Analyzing potential purchases can help identify market opportunities, implement more effective pricing, target promot

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Behe, Bridget K., and Dennis J. Wolnick. "Market Segmentation of Pennslyvania Floral Consumers by Purchase Volume and Primary Retail Outlet." HortScience 26, no. 10 (1991): 1328–31. http://dx.doi.org/10.21273/hortsci.26.10.1328.

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Market segmentation is an, efficient method of defining consumer groups to develop new markets. The purpose of this research was to determine the viability of market segmentation strategies based on volume and location of purchase. A sample of 401 Pennsylvania floral consumers was divided into groups based on the number and the primary location of floral purchases. Two discriminant analyses were conducted to determine differences between market segments. Heavy floral consumers exhibited a higher level of floral knowledge, purchased more floral products for themselves and from nonflorist retail

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Yuksel, Atila. "Market Segmentation Based on Customers' Post-Purchase Performance Evaluation." Journal of Travel & Tourism Marketing 15, no. 1 (2003): 1–18. http://dx.doi.org/10.1300/j073v15n01_01.

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Mattozo, Teófilo Câmara, Gutembergue Soares Da Silva, André Pedro Fernandes Neto, and José Alfredo Ferreira Costa. "Market segmentation in tourism destination sector using self-organizing maps and its validation with structural equation modeling / Segmentação de mercado no setor de destino turístico usando mapas auto-organizados e sua validação com modelagem de equações estruturais." Brazilian Journal of Business 4, no. 2 (2022): 648–66. http://dx.doi.org/10.34140/bjbv4n2-004.

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Nowadays, the tourism industry is growing up and competing relatively high, so how to make marketing strategies has been an essential issue for your market. A common problem for marketing strategists is how to appropriately segment the market and select segment-specific marketing strategies. Current segmentation methodologies and clustering techniques have evolved to include the use of artificial neural networks to the segmentation of markets. This article presents an approach that combines the Self-Organizing Map of Kohonen (SOM) with the technique Structural Equation Modeling (SEM) in the ap

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Rehman, Asma, Awais Alam Khan, Amir Saeed, and Shah Hussain Awan. "Market Segmentation in Pakistan: A Mona Lisa Smile or a Big Fat Smile?" Qlantic Journal of Social Sciences 5, no. 4 (2024): 119–31. http://dx.doi.org/10.55737/qjss.v-iv.24067.

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This study investigates market segmentation approaches used by eight diverse corporations in Pakistan. Interviews were conducted with marketing professionals to explore their current methods and perceptions of alternative strategies. Findings reveal that most organizations still rely on traditional segmentation methods—demographics, psychographics, geographic, and behavioral factors. However, six of the eight companies expressed a desire for contemporary segmentation approaches focused on customer needs. Marketing professionals noted that need-based segmentation could enhance customer satisfac

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Gayatri, Gita, Sri Rahayu Hijrah Hati, Hapsari Setyowardhani, Sri Daryanti, and Kenny Devita Indraswari. "The Segmentation Bases of the Islamic Banks in Indonesia: A Qualitative Analysis." Equilibrium: Jurnal Ekonomi Syariah 9, no. 1 (2021): 99. http://dx.doi.org/10.21043/equilibrium.v9i1.10461.

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<em>The market shares of several Muslim majority countries' Islamic banks have remained low (e.g., Malaysia, Turkey, and Indonesia) despite many Muslims. Targeted marketing can be an effective strategy to target potential customers, increase the market share, and ultimately Bank's revenue. This study firstly aims to explore potential segmentation bases for the customers of the Islamic Bank and the impact of segmentation analysis on the targeting and positioning of the Islamic Bank. This study applied an exploratory, qualitative research design. The data were collected via in-depth interv

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Sandhu, H. S., and Mandeep Kaur. "Repositioning Strategies For Passenger Cars-A Segment-Wise Empirical Study Using MDS And Cluster Analytic Approach." Paradigm 9, no. 2 (2005): 35–49. http://dx.doi.org/10.1177/0971890720050205.

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Brand positioning and market segmentation appear to be the hallmarks of today's marketing research. A company cannot serve all customers in a broad mass market. The customers are too numerous and diverse in their buying requirements. Thus, company needs to identify the market segments it can serve effectively. By segmenting the market, .firms can better understand their customers and target their marketing efforts efficiently and effectively. Thus positioning and segmentation go side by side. This study attempts to carry out benefit segmentation of the passenger car market and suggests reposit

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Pham, Trung Kien, Thang Duc Nguyen, Chien Van Le, and Thuong Van Nguyen. "Analyzing customer sentiments using K-means algorithm." Journal of Mining and Earth Sciences 61, no. 5 (2020): 145–50. http://dx.doi.org/10.46326/jmes.ktqtkd2020.19.

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Customer segmentation is the process of dividing customers based on common characteristics such as their behavior, buying habits and service usage,... so that companies can market for each group customers more effectively and appropriately. The paper analyzes customer cluster segmentation via the K-Means clustering methods of a business sector. The research was conducted on 272 customers with characteristics of age, income and expense score. The research results are divided into 2 target customer clusters, promising to help care and marketing customers more effectively; Help business units to

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Tzvetkova, Svetla. "ANALYZING AND CHOOSING THE TARGET SEGMENTS OF THE MARKET FOR CARGO FREIGHT TRANSPORT SERVICES." CBU International Conference Proceedings 6 (September 26, 2018): 486–90. http://dx.doi.org/10.12955/cbup.v6.1202.

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In order to attract more customers, transport enterprises strive towards providing transport services that fully meet their marketing criteria for quality. However, transport enterprises are not always capable of fully satisfying customers’ needs. Therefore, when choosing their “own” customers, transport enterprises need to develop a program for segmenting the transport market by recognizing its real capabilities for performing marketing events. The segmentation criteria depend on the economic and geographical peculiarities of the region, the development of transport infrastructure, the peculi

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Boluma Mangata, Bopatriciat, Miché Muselefu Kamasi, and Parfum Bukanga Christian. "MARKET SEGMENTATION AND TARGETING OF OFFERS USING NEURAL DISCRIMINANT ANALYSIS." Journal of Research in Engineering and Applied Sciences 7, no. 4 (2023): 443–48. http://dx.doi.org/10.46565/jreas.202274443-448.

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The theme of this work is "market segmentation and offer targeting using neural discriminant analysis" for classification purposes. The data provided by modern applications are usually large in size and their classification may be disturbed. In this work, we will give a contribution of data mining to market segmentation and offer targeting using neural discriminant analysis. The main interest of this work is to offer decision-makers a better vision of their customers, allowing them to better manage and satisfy them by proposing products likely to be purchased by them; to make targeted marketin

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Yang, Jinyi, and Hongxing Yang. "Discussion on Market Segmentation and Marketing Strategy in Hanfu Economic." SHS Web of Conferences 163 (2023): 02011. http://dx.doi.org/10.1051/shsconf/202316302011.

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With popularity of Hanfu culture, more and more people know and are fond of Hanfu. Hanfu has gradually become popular from the once niche clothing, and more and more people are willing to buy and wear Hanfu. Therefore, the scale of Hanfu industry is growing. Due to increase in brands and products in the industry, the products that customers can choose from have also increased, and many Hanfu stores have also encountered challenges, and the competition has become increasingly fierce. This article segments different customers depend on different buying motivations, and analyses some competition

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Kumar, Kritant. "Customer Segmentation in Marketing using Machine Learning." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49049.

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Abstract- The emergence of many competitors and entrepreneurs has caused a lot of tension among competing businesses to find new buyers and keep the old ones. As a result of the predecessor, the need for exceptional customer service becomes appropriate regardless of the size of the business. Furthermore, the ability of any business to understand the needs of each of its customers will provide greater customer support in providing targeted customer services and developing customized customer service plans. This understanding is possible through structured customer service. Each segment has cust

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Sondueva, Sesegma Rinchinovna. "Historical development of the concept of segmentation in the housing market and emergence of approaches towards segmentation." Архитектура и дизайн, no. 1 (January 2021): 1–8. http://dx.doi.org/10.7256/2585-7789.2021.1.37145.

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The subject of this research is the development of the concept of segmentation in the housing market and emergence of approaches towards segmentation. The object of is the term &ldquo;segmentation&rdquo; and approaches towards this method. The author examines the historical development of this concept, as well as the criteria for segmentation of commodities. Description is given to the methods of segmentation in the marketing sphere. The author determines the methods used for segmentation of real estate objects, as well as the variants of structurization and segmentation of the real es

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Chen, Fang-Yuan, Shih-Liang Tu, and Hsin-Erh Wang. "Green Market Segmentation: A Case of Airline Customers in Taiwan." Journal of Sustainable Development 9, no. 1 (2016): 99. http://dx.doi.org/10.5539/jsd.v9n1p99.

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<span lang="EN-US">Green marketing has evolved in line with an increase in consumers' concern with the environment. This study explores whether an environmentally-oriented market niche exists within the airline transport market in Taiwan. Based on a survey of 416 airline customers, this study uses factor analysis and cluster analysis to segment customers based on their environmental behaviors. Three distinct clusters were identified (i.e., the environmentally indifferent, the enlightened environmentalists, and the active environmentalists) and further profiled with respect to the socio-d

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Chung, Kyoo Yup, Seok Youn Oh, Seong Seop Kim, and Seung Youb Han. "Three representative market segmentation methodologies for hotel guest room customers." Tourism Management 25, no. 4 (2004): 429–41. http://dx.doi.org/10.1016/s0261-5177(03)00115-8.

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Wahyuni, Elis Tri. "Pengaruh segmentasi pasar terhadap kepuasan pelanggan (nasabah) pada Bank BPR Jatim Cabang Ponorogo." EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya 5, no. 1 (2017): 93. http://dx.doi.org/10.25273/equilibrium.v5i1.1009.

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<p><em>This study aims to determine the effect of market segmentation of customer satisfaction (Customer) in bank BPR Jatim Branch of Ponorogo. Market Segmentation effect on customer satisfaction as evidenced from t value on the market cementation variable (X) is from a significant level of 0.000 t less than 0.05 then the research hypothesis H0 and menerimaHa resisting. And it can be seen the value rhitung is 0.748 while rtabel 0,138. This</em></p><p> <em>constant value of 10.264 means if the variable value market segmentation fixed or constant, the amount o

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Kaur, Gurjeet, R. D. Sharma, and Neha Mahajan. "Segmentation of Bank Customers by Loyalty and Switching Intentions." Vikalpa: The Journal for Decision Makers 39, no. 4 (2014): 75–90. http://dx.doi.org/10.1177/0256090920140406.

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In a highly competitive world, it is imperative to understand why customers switch, as switching has a significant impact on a firm's performance. Just as satisfied customers are not necessarily loyal, dissatisfied customers do not always exit (Yanamandram & White, 2006). Even then much attention has been diverted towards growing relationships as compared to ending of the same (Akerlund, 2005; Halinen & Tahtinen, 2002). This study aimed at predicting customer switching through various relational and switching factors, viz., quality, value, satisfaction, trust, commitment, loyalty, swit

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Wang, Zhiyue. "Customer Segmentation Based on Machine Learning Methods." Highlights in Science, Engineering and Technology 92 (April 10, 2024): 126–32. http://dx.doi.org/10.54097/g70xqb16.

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In recent years, as times change, consumer behavior continues to change rapidly, and their preferences and consumer attitudes change with age and experience. In the generalization of the mass market, it is difficult to identify the needs and desires of customers through various promotional tools. Therefore, customer segmentation can be an option for marketers to offer preferential goods or services to customers. Segmentation can help the company to quickly identify the preferences of the customers and provide them with the desired goods. However, there are significant differences between custo

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Dr. C. Bagath Basha, S. Sai Pavan, Etukula Vamshi, and P. Varun Sai. "TOWARDS INTELLIGENT E-COMMERCE: HYBRID UNSUPERVISED LEARNING FOR DEEP SEGMENTATION OF CUSTOMER BEHAVIOR AND PURCHASE TRENDS." Scientific Digest : Journal of Applied Engineering 13, no. 7(1) (2025): 278–85. https://doi.org/10.70864/joae.2025.v13.i7(1).pp278-285.

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E-commerce has rapidly grown in India, with revenues crossing $75 billion in 2023. The Indian e-commerce market is expected to reach $188 billion by 2025, driven by the rise in internet users, digital payments, and convenience. The objective is to develop a robust hybrid unsupervised learning system to identify and segment high- and low-revenue customers in e-commerce, enabling more effective marketing, personalized campaigns, and improved customer retention. Before machine learning, businesses used manual segmentation methods like RFM (Recency, Frequency, Monetary) analysis, simple demographi

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Ilsøe, Anna, Trine P. Larsen, and Emma S. Bach. "Multiple jobholding in the digital platform economy: signs of segmentation." Transfer: European Review of Labour and Research 27, no. 2 (2021): 201–18. http://dx.doi.org/10.1177/1024258921992629.

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Although recent studies indicate that multiple jobholding is widespread in the digital platform economy, the interaction between people’s engagement with digital platforms and the conventional labour market is rarely explored. This article brings new insights into this interaction, exploring the income of individuals combining paid work in the conventional labour market with income from distinct digital platforms. Based on two large-scale representative surveys of a random sample of 18,000 people in 2017 and 2019 in combination with administrative register data, we demonstrate how labour and c

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Al Marzooqi, Mashael, and Syed Zamberi Ahmad. "Cylinders to pipelines: Abu Dhabi’s city gas project." Emerald Emerging Markets Case Studies 10, no. 3 (2020): 1–19. http://dx.doi.org/10.1108/eemcs-02-2020-0051.

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Learning outcomes This case study focuses on the problems that a company have in segmenting a local market of a gas distribution company and some strategies that they can use for developing a viable market segmentation to target the right segment that will provide a good economics, revenue base customers who also have the mindset to change to a new product. At the end of this exercise, students should have a clear understanding of the following: the essentials concepts of market segmentation, targeting and positioning and how they can be leveraged so that businesses increase their returns; the

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Kiba-Janiak, Maja, Katarzyna Cheba, Magdalena Mucowska, and Leise Kelli De Oliveira. "Segmentation of e-customers in terms of sustainable last-mile delivery." Oeconomia Copernicana 13, no. 4 (2022): 1117–42. http://dx.doi.org/10.24136/oc.2022.032.

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Research background: A rapidly developing e-commerce market and growing customer expectations regarding the speed and frequency of deliveries have made the last mile of the supply chain more challenging. The expectations of e-customers increase every year. They choose those companies that deliver goods faster and cheaper than others. A significant group of customers in Poland still selects home delivery. Many of them frequently return products to the retailer. These expectations and behaviour pose a challenge for the transport companies to deliver parcels to individual customers soon after the

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Bucko, Jozef, Emil Exenberger, and Jana Héjjová. "Balancing the segmentation and behavioral principles towards acquiring customer insight." Transnational Marketing Journal 10, no. 2 (2022): 235–50. http://dx.doi.org/10.33182/tmj.v10i2.1951.

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Digitalization and decentralization within the energy market provide consumers with new opportunities. The trend consequently requires the transformation of energy suppliers’ portfolios beyond energy supply and towards overall household management within business to the customer market. This segment is especially challenging due to its size and variability in habits or behavior related to household management, which includes not only energy supplies but also insurance issues, appliances operations, and service. This study examines, customers’ behavior and their responses to offers of products

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Hardika, Khusnuliawati, and Riskiana Putri Dhian. "Hybrid clustering based on multi-criteria segmentation for higher education marketing." TELKOMNIKA (Telecommunication, Computing, Electronics and Control) 19, no. 5 (2021): 1498–506. https://doi.org/10.12928/telkomnika.v19i5.18965.

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Market segmentation in higher education institutions is still rarely applied although it can assist in defining the right strategies and actions for the targeted market. The problem that often arises in market segmentation is how to exploit the preferences of students as customers. To overcome this, the combination of hybrid clustering method with multiple criteria will be applied to the case of the market segmentation for students in higher education institutions. The integration of geographic, demographic, psychographic, and behavioral criteria from students is used to get more insightful in

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Tavor, Tchai, Limor Dina Gonen, and Uriel Spiegel. "Customer Segmentation as a Revenue Generator for Profit Purposes." Mathematics 11, no. 21 (2023): 4425. http://dx.doi.org/10.3390/math11214425.

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The role of market segmentation in shaping pricing strategies for new products is critical. This study highlights the significance of tailoring pricing decisions in meeting the unique needs, preferences, and price sensitivities of different consumer segments in order to maximize profitability and market penetration. Understanding customer behavior and preferences in transitioning from high to low prices during new product introductions is crucial. The responses of various customer groups to price changes are essential in influencing product innovation. The model developed in this study serves

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Erista Lutfi Ervina and Mansur Azis. "STRATEGI SEGMENTASI PASAR DALAM MENINGKATKAN JUMLAH NASABAH PADA PRODUK TABUNGANKU DI BANK MUAMALAT KANTOR CABANG PEMBANTU MADIUN." Falahiya: Journal of Islamic Banking and Finance 1, no. 2 (2022): 120–37. http://dx.doi.org/10.21154/falahiya.v1i2.878.

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Abstract: The background of this research is that the development of financial institutions is increasing rapidly and the products and services that compete in one market are increasingly diverse, therefore companies must have their own strategies in facing competition. One of the market segmentation strategies that must be considered by companies in marketing. The type of research used is the type of research used (field research) with a qualitative approach. The novelty of this research is that it focuses on my savings product and there is the development of a formulation of the problem of i

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Musa, Aisha Badawi Abdelrhman. "Market Segmentation and Customer Satisfaction: A Study of the Sudanese Banking Industry." American Journal of Multidisciplinary Research and Innovation 3, no. 5 (2024): 40–49. http://dx.doi.org/10.54536/ajmri.v3i5.3186.

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The aim of this study is to examine four influential dimensions on which customer satisfaction in Sudanese banks is built; those are the market segmentation criteria, consumer behavior, the banking products offered, and the customers’ perception of those products. This study employed a quantitative approach. Regression analysis alongside the correlation technique has been used to collect the data from a sample of 420 bank customers to establish the relationships between these factors and customer satisfaction. The findings demonstrate positive significant links between segmentation criteria, c

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Du, Fei, Feng Yang, Liang Liang, and Mingming Yang. "Do service providers adopting market segmentation need cooperation with third parties?" International Journal of Contemporary Hospitality Management 28, no. 1 (2016): 136–55. http://dx.doi.org/10.1108/ijchm-01-2014-0014.

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Purpose This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time and cooperation with third parties. Design/methodology/approach This paper proposes an optimization model to describe market segmentation strategy after cooperating with third parties by taking hotels for example. Findings The results show that the profitability of adopting two strategies simultaneously is lower than that with market segmentation alone under some cases, which is relevant with attributes of travel age

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Kim, Ae Rang, Ho Moon Jun, and Woo Jeong Cho. "Market Segmentation of the Customers in Driving Range by Switching Barriers." Journal of Sport and Leisure Studies 53 (August 31, 2013): 257–66. http://dx.doi.org/10.51979/kssls.2013.08.53.257.

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Woo, Eun Ju, and Sang Tak Lee. ""Health-related Market Segmentation and Restaurant Selection Criteria for Senior Customers"." Regional Industry Review 43, no. 2 (2020): 353–69. http://dx.doi.org/10.33932/rir.43.2.16.

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