Relevant bibliographies by topics / Social media influencer

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Social media influencer'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Social media influencer"

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Fauziah, Anisa, Ade Siti Khaeriah, Asti Pratiwi, et al. "Media and Celebrity Culture: The Influencer Phenomenon on Social Media." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 4 (2024): 264–68. http://dx.doi.org/10.62225/2583049x.2024.4.4.3034.

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The influencer phenomenon on social media has become a major issue in modern digital culture. Through platforms such as Instagram, YouTube, and TikTok, influencers influence consumer opinions, behaviors, and trends with their content. The purpose of this research on the influencer phenomenon on social media to find out some general objectives including understanding the impact of influencers on consumer behavior, analyzing effective marketing strategies through influencers, and exploring the changing trends in the relationship dynamics between influencers, brands, and their followers and their
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Kumar, Vikram. "SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOUR." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32063.

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The think about the complex intuitive that exist between social media influencers and shopper behavior in the present day advanced world, highlighting the imperative part that influencers play in impacting client inclinations, buying choices, and sees of brands. The inquire about looks at how influencers influence buyer conduct utilizing a mixed-methods approach that incorporates studies, interviews, and quantitative examination of social media engagement measurements. It emphasizes relatability, believe, and realness as significant components in building connections between influencers and th
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KONOPLIANNYKOVA, Marianna. "Influence marketing in social media." Scientia fructuosa 154, no. 2 (2024): 118–44. http://dx.doi.org/10.31617/1.2024(154)07.

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This article aims to comprehensively explo­re the evolving landscape of influence mar­keting, specifically focusing on its impact on brand perception and consumer engagement. Delving into influencer characteristics, the evolution of marketing strategies, and successful campaigns, the study seeks to illuminate the multifaceted dynamics that contribute to the effectiveness of influence marketing in the digital era. The analysis reveals that influence mar­keting serves as a cornerstone for building authentic connections in an era marked by digital saturation. Insights into emerging trends, such a
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Sabella, Ressa Yolanda, and Nurvita Trianasari. "Pengaruh Influencer Media Sosial Instagram terhadap Niat Beli Konsumen Produk Scarlett yang Dimediasi oleh Kredibilitas." Journal of Management and Bussines (JOMB) 6, no. 4 (2024): 1768–80. http://dx.doi.org/10.31539/jomb.v6i4.11195.

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This study aims to explore the influence of Instagram social media influencers on consumer purchase intentions of Scarlett products, with influencer credibility as a mediating variable. A quantitative approach with descriptive and causal methods was used in this study. Data analysis was carried out using SmartPLS 4.0. The results showed that influencer credibility significantly mediates the relationship between the influence of social media influencers and consumer purchase intentions of Scarlett products. Conclusion, 1) Respondents rated the variables of Instagram social media influencers, in
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Salhab, Hanadi. "Social media marketing—Rise of social media influencer marketing and Instagram." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 3783. http://dx.doi.org/10.24294/jipd.v8i8.3783.

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This research examines the rise of influencer marketing via Instagram celebrities and determines the impact of different variables such as social presence, brand attitude and trustworthiness on Jordanian local brand evaluation. The study examined the rise of social media influencer marketing and new Instagram celebrities, along with mechanisms that make them appealing to customers. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 569 Instagram users who follow Jordanian social media influencers; participants were
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Rashid, Sara, Usman Warraich, Gulpari Peerjan, and Faryal Salman. "Impact of Social Media Opinion Leaders Influencers on Individual Consumption Decisions of Visually Conspicuous Products." Market forces 18, no. 2 (2023): 139–62. http://dx.doi.org/10.51153/mf.v18i2.637.

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Social media has completely altered how businesses engage with their customers. Social media influencers have become an essential marketing tool for many industries. The consumption of conspicuous products is growing in today’s era. Therefore, most people prefer luxury products as a status symbol, ignoring what brands offer. Consequently, brands spend considerable resources on social media to promote their products and reach a wider audience. However, little research is available on how social media affects customer behavior and how to measure social media effectiveness. This study aims to fil
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Rayasam, LakshmiSatya, and Varsha Khattri. "Social Media Influencer Endorsement." International Journal of Online Marketing 12, no. 1 (2022): 1–14. http://dx.doi.org/10.4018/ijom.299403.

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This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous studies of endorsements, factors, which affect the brand attitude, were chosen. The factors are trust and expertise from the source credibility model, follower ratio, brand congruency with the influencer personality, and sponsorship disclosure. Primary data was collected using a structured survey of 220 respondents. The analysis was performed using Preacher and Hayes Medi
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Doodson, Ryan. "The social media influencer." Journal of Aesthetic Nursing 11, no. 4 (2022): 188–90. http://dx.doi.org/10.12968/joan.2022.11.4.188.

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RASTOGI, SACHIN. "IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE DECISION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32904.

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The data provides useful insights into social media users' preferences and actions surrounding influencer marketing across various platforms and demographics. Instagram is the most popular platform, with Facebook maintaining a balanced user base and YouTube attracting more male users. Females choose fashion and beauty products, whereas guys prefer technology and electronics. Younger generations are increasingly active in influencer marketing, demonstrating their importance in this space. Trust in influencer recommendations varies with age, with younger populations showing higher levels of trus
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Tafheem, Nida, Hatem El-Gohary, and Rana Sobh. "Social Media User-Influencer Congruity." International Journal of Customer Relationship Marketing and Management 13, no. 1 (2022): 1–26. http://dx.doi.org/10.4018/ijcrmm.289213.

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This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personal
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Dissertations / Theses on the topic "Social media influencer"

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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons b
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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research
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Virkkunen, Paula, and Elsi Norhio. "Becoming a Social Media Influencer : Describing the journey of becoming a successful social media influencer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44168.

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Henningsson, Sandra, and Ida Aldebert. "The Power of Influencers : Instagramanvändares syn på influencers och influencer marketing." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85385.

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It is now increasingly common for companies to communicate with their consumers via influencers and in recent years it has become one of the most successful marketing tools for companies. Influencers do not only have the power to influence hundreds of thousands of people at the same time, but previous research has also shown that they are credible and reliable marketers. Influencers are seen as the marketers of the future. This research investigates the audience’s view on influencers and influencer marketing with several theoretical perspectives as a basis. Semi-structured interviews were cond
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Hellerstedt, Julia, and Emina Mujkanovic. "Influencer Marketing: När gränsen mellan rekommendation och reklam suddas ut : En studie om hur Influencer Marketing påverkar konsumenters köpprocess." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150910.

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Bakgrund Konsumenters förtroende för traditionella marknadskommunikationer sjunker. Företag försöker därför hitta nya sätt att nå fram till konsumenter. En marknadskommunikation som vuxit fram till följd av detta är Influencer Marketing, vilken innebär att inflytelserika individer influerar människor på sociala medier. Influencer Marketing är dock fortfarande en gråzon och studier inom området är begränsade. Syfte: Studiens syfte är att, genom att undersöka konsumenter, erhålla en djupare förståelse för hur deras köpprocess påverkas av Influencer Marketing genom att identifiera och förstå fakt
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Erstadius, Jessica, and Johanna Larsson. "Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30709.

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Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. Within all groups in society there are certain people who have an ability to influence others. These individuals have become more important on social media. Several names have been used in previous research to describe them, in this paper the term social media influencers, SMIs, will be u
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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Mo
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Darner, Anna, and Nickie Arvidsson. "Virtual influencers : Anonymous celebrities on social media." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45303.

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Virtual influencer is a new phenomenon operating on social networks. Since this is new, there is not a lot of research about that field. Therefor the purpose of this study is to get a better understanding about virtual influencers and how they operate on instagram. Which will be done by identifying which key factors that needs to be considered in the process of creation and management of a virtual influencer. Experiment has been used as a method. A virtual character has been created as well as its account on instagram. During 2 months, data has been collected and has revealed that there are di
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Andreasson, Jennifer, and Louise Hildebrand. "#SponsoredPost : En kvalitativ studie av hur samarbeten mellan Influencers och företag konstrueras på Instagram." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35058.

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Under år 2016 har marknadsföringsstrategin influencer marketing, att låta inflytelserika personer dela budskap om varumärken online i form av sponsrade innehåll, ökat i popularitet. Den här uppsatsen ämnar öka förståelsen kring hur Influencers konstruerar inlägg som är sponsrade av företag på medieplattformen Instagram i Sverige idag. Vår ambition är att bidra med kunskap inom området marknadskommunikation, som företag i sin tur kommer kunna använda sig av i framtida samarbeten. I den här studien använder vi oss av en kvalitativ innehållsanalys för att undersöka sponsrade inlägg från åtta olik
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Jurgell, Louise, Ida Davidsson, and Isabelle Nilsson. "A qualitative content analysis of social media influencers' credibility." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85250.

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The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. Credibility is important for SMIs as it can mean that they have larger influence over their followers and therefore are more successful with their content and communications. Previous research regarding credibility and SMIs have looked at the different concepts of credibility separately, and it is unclear how these concepts relat
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Books on the topic "Social media influencer"

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Anninou, Ioanna, and Georgia Stavraki. Tracking Social Media Engagement: Reversing Sales Declines Through Influencer and Customer Behavior Insights. Edited by Brian A. Vander Schee. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071960691.

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Guglielmina, Lawerence. Understanding Social Media Marketing : Leverage Social Media Influencers: Influencer Marketing Strategy. Independently Published, 2021.

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Book, Stefan Steven. Einfluss - Influencer - Social Media: DIN A5 Influencer NoteBuch Social Media-Geschenk Mit 120 Seiten. Independently Published, 2022.

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Houston, Brandi. Social Media Journal/Notebook/Planner: Social Media Influencer Journal/Notebook/Organizer. Independently Published, 2021.

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Kain, Simon. Social Media Marketing 2020: A Beginner Guide to Becoming a Social Media Influencer. Independently Published, 2020.

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Perez, John. Highly Effective Social Media Branding and Influencer Marketing. Independently Published, 2022.

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Fleig, Frederik. Sport-Testimonials ALS Influencer Im Social-Media-Bereich. GRIN Verlag GmbH, 2017.

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Woten, Stevie. How to Do Social Media Marketing : Online Using Social Media Networks and Influencer Marketing: Advantages of Social Media Marketing. Independently Published, 2021.

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Influencer Industry: The Quest for Authenticity on Social Media. Princeton University Press, 2023.

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Hund, Emily. Influencer Industry: The Quest for Authenticity on Social Media. Princeton University Press, 2023.

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Book chapters on the topic "Social media influencer"

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Borchers, Nils S., and Johannes Beckert. "Social-Media-Influencer." In Springer Reference Sozialwissenschaften. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-18017-1_26-1.

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Leban, Marina, and Benjamin G. Voyer. "Social media influencers versus traditional influencers." In Influencer Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-4.

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Gebel, André. "Influencer Marketing." In Social Media im Tourismusmarketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31078-3_6.

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Schach, Annika. "Influencer-Relations." In Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0_18-1.

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Kreutzer, Ralf T. "Influencer-Marketing." In Social-Media-Marketing kompakt. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4_3.

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Schach, Annika. "Influencer-Relations." In Handbuch Social-Media-Marketing. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-45784-6_18.

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Sbai, Adil. "TikTok – der neue Stern am Social-Media-Himmel." In Influencer Marketing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31892-5_5.

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Deges, Frank. "Influencer im Kontext von Social Media." In Quick Guide Influencer Marketing. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22163-8_2.

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Närvänen, Elina, Tytti Kirvesmies, and Elina Kahri. "Parasocial relationships of Generation Z consumers with social media influencers." In Influencer Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-10.

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Schall, Heidi. "Social Media in Influencer Relations." In Xpert.press. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-18410-9_13.

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Conference papers on the topic "Social media influencer"

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N.K.Thakre, T.Navaneetha, Narinder Kumar Bhasin, Keerthi Samudrala, Vuda Sreenivasa Rao, and M.Karthik. "Blockchain-enabled Trust and Transparency in Influencer Marketing on Social Media Platforms." In 2024 Third International Conference on Electrical, Electronics, Information and Communication Technologies (ICEEICT). IEEE, 2024. http://dx.doi.org/10.1109/iceeict61591.2024.10718613.

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M, Chandana T., and Sreekanth Rallapalli. "Techniques for Influencer Detection, Mapping, and Popularity Prediction in Social Media Networks." In 2025 International Conference on Computing for Sustainability and Intelligent Future (COMP-SIF). IEEE, 2025. https://doi.org/10.1109/comp-sif65618.2025.10969968.

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Fibra, Adsina, and Adisha N. M. Danoehoesodo. "Female Gen Z's Perspectives Toward Beauty Social Media Influencer Attributes Based on TEARS Model." In 2024 International Conference on Intelligent Cybernetics Technology & Applications (ICICyTA). IEEE, 2024. https://doi.org/10.1109/icicyta64807.2024.10913211.

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Kiritbhai, Katira Madhuri, and Ripal Ranpara. "Analyzing the Impact of Social Media Dynamics Through Sentiment Analysis: A Case Study on Influencer-Generated Content and Response on Recommendation Systems Amidst the Lakshadweep-Maldives Situation." In 2024 First International Conference on Pioneering Developments in Computer Science & Digital Technologies (IC2SDT). IEEE, 2024. http://dx.doi.org/10.1109/ic2sdt62152.2024.10696841.

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Armean, Otilia, Istvan Zsigmond, and Barna Kovacs. "MEDIATING MEDIA PRACTICES AND CRITICAL THINKING." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s10/76.

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Creating and consuming media products in a self-reflective mode is possible through and as a result of critical thinking. Meanwhile being part of media practices that reflect on their medial aspects develops the sense of critical thinking. Social technologies can be understood with help of different media practices. While mediatization refers to the increasing influence of media in various aspects of society, there are instances when media practices can work against this trend. Arguments and examples will be presented that as media literacy education improves, people learn to critically evalua
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Kim, Juho, and Michael Guerzhoy. "Observing the Southern US Culture of Honor Using Large-Scale Social Media Analysis." In Proceedings of the Second Workshop on Social Influence in Conversations (SICon 2024). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.sicon-1.1.

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Iwanaga, Masafumi, Keishi Tajima, and Yoko Yamakata. "Next Topic Recommendation for Influencers on Social Media." In 2024 IEEE International Conference on Big Data (BigData). IEEE, 2024. https://doi.org/10.1109/bigdata62323.2024.10825496.

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Sharma, Dr Akanksha, and Vaishnavi Deshpande. "INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE DECISIONS IN EMERGING MARKETS." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250105.

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Social media influencers (SMIs) have emerged as key players in digital marketing, especially in emerging markets like India. The rise of social media influencers has changed the marketing landscape and significantly changed how businesses promote their products and services. Influencer marketing has grown in popularity as a means for businesses to interact with their target market on social media platforms. This research seeks to understand the role of influencers in shaping consumer behaviour and purchasing decisions. The literature review provides a comprehensive account of the body of resea
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Ying, Yiyuan, and Vytautas Dikčius. "INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1024.

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In light of rising interest in research on influencer marketing, this paper aims to analyse the impact of influencer characteristics on consumer behaviour. The study was based on a systematic analysis of 127 peer-reviewed articles published or accepted from 2000 to 2021. The paper included 52 influencer characteristics classified into four categories: psychological, social, behavioural and demographic characteristics. The findings show that influencers’ psychological characteristics, such as trustworthiness, expertise, and attractiveness, have been over-studied. However, research gaps exist in
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Zheng, Cheng, Qin Zhang, Sean Young, and Wei Wang. "On-demand Influencer Discovery on Social Media." In CIKM '20: The 29th ACM International Conference on Information and Knowledge Management. ACM, 2020. http://dx.doi.org/10.1145/3340531.3412134.

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Reports on the topic "Social media influencer"

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Establés, MJ, M. Guerrero-Pico, and RS Contreras-Espinosa. Gamers, writers and social media influencers: professionalisation processes among teenagers. Revista Latina de Comunicación Social, 2019. http://dx.doi.org/10.4185/rlcs-2019-1328en.

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KI, Chung-Wha, Leslie M. Cuevas, and Heejin Lim. Identification of Key Attributes of Social Media Influencers: An Exploratory Study. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8402.

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Koytak, Huseyin Zeyd. What Factors Influenced COVID-19 Vaccine Hesitancy? Evidence from Social Media. Syracuse University Libraries, 2025. https://doi.org/10.14305/rt.lerner.2025.1.

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Espeute, Serena, and Rhodri Preece. The Finfluencer Appeal: Investing in the Age of Social Media. CFA Institute, 2024. http://dx.doi.org/10.56227/24.1.1.

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Aruguete, Natalia, Ernesto Calvo, Carlos Scartascini, and Tiago Ventura. Trustful Voters, Trustworthy Politicians: A Survey Experiment on the Influence of Social Media in Politics. Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003389.

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Recent increases in political polarization in social media raise questions about the relationship between negative online messages and the decline in political trust around the world. To evaluate this claim causally, we implement a variant of the well-known trust game in a survey experiment with 4,800 respondents in Brazil and Mexico. Our design allows to test the effect of social media on trust and trustworthiness. Survey respondents alternate as agents (politicians) and principals (voters). Players can cast votes, trust others with their votes, and cast entrusted votes. The players rewards a
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Ganda, Madison. Social Media and Self: Influences on the Formation of Identity and Understanding of Self through Social Networking Sites. Portland State University Library, 2014. http://dx.doi.org/10.15760/honors.64.

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. Th
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Kearney, Melissa, and Phillip Levine. Media Influences on Social Outcomes: The Impact of MTV's 16 and Pregnant on Teen Childbearing. National Bureau of Economic Research, 2014. http://dx.doi.org/10.3386/w19795.

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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding. Defense Technical Information Center, 1998. http://dx.doi.org/10.21236/ada368479.

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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos
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