Relevant bibliographies by topics / Social media influencer

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
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Academic literature on the topic 'Social media influencer'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 October 2024

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Journal articles on the topic "Social media influencer"

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Fauziah, Anisa, Ade Siti Khaeriah, Asti Pratiwi, Debi Amelia, Hafifah Yusrul Hasanah, Heni Setiawati, Iqbal Firmansyah, and Riesqa Marsya Salsabilla. "Media and Celebrity Culture: The Influencer Phenomenon on Social Media." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 4 (July 17, 2024): 264–68. http://dx.doi.org/10.62225/2583049x.2024.4.4.3034.

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The influencer phenomenon on social media has become a major issue in modern digital culture. Through platforms such as Instagram, YouTube, and TikTok, influencers influence consumer opinions, behaviors, and trends with their content. The purpose of this research on the influencer phenomenon on social media to find out some general objectives including understanding the impact of influencers on consumer behavior, analyzing effective marketing strategies through influencers, and exploring the changing trends in the relationship dynamics between influencers, brands, and their followers and their impact among Gen Z (Zoomer). This research utilizes a descriptive qualitative method as the main approach. This approach allowed the researcher to deeply explore the impact of social media on college students' consumptive behavior by analyzing and synthesizing findings from relevant and recent studies in the scientific literature. This research also proves that Generation Z still considers trust factors, brand image factors, and influencer factors in their purchasing decisions despite endorsements by influencers. For that reason, it can be seen that being an influencer is a promising profession while keeping up with the times. And as technology develops, anyone with a computer, cell phone, camera or any other device can become an influencer. Therefore, it can be concluded that these influencers can change consumers' opinions and behaviors to the way they interact with the world around them and also the influence of influencers raises criticism and challenges, especially related to issues of transparency, authenticity, and psychological impact. As such, it is important to keep a close eye on the development of the influencer phenomenon and consider its social, psychological and ethical implications.
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Kumar, Vikram. "SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOUR." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (May 2, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32063.

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The think about the complex intuitive that exist between social media influencers and shopper behavior in the present day advanced world, highlighting the imperative part that influencers play in impacting client inclinations, buying choices, and sees of brands. The inquire about looks at how influencers influence buyer conduct utilizing a mixed-methods approach that incorporates studies, interviews, and quantitative examination of social media engagement measurements. It emphasizes relatability, believe, and realness as significant components in building connections between influencers and their adherents. The victory characteristics of influencer showcasing campaigns, moral issues counting straightforwardness and genuineness, the maintainability of influencer showcasing in the confront of changing social media patterns, and the plausibility of influencer weakness are a few of the major subjects that were inspected. This think about includes to the body of information as of now in presence, which makes a difference marketers, businesses, and governments explore the ever-changing world of advanced showcasing in the twenty-first century. Keywords: Influencer weakness, Advanced showcasing, Social media engagement measurements, Influencer promoting campaigns, Buyer behavior, Social media influencers
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KONOPLIANNYKOVA, Marianna. "Influence marketing in social media." Scientia fructuosa 154, no. 2 (April 11, 2024): 118–44. http://dx.doi.org/10.31617/1.2024(154)07.

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This article aims to comprehensively explo­re the evolving landscape of influence mar­keting, specifically focusing on its impact on brand perception and consumer engagement. Delving into influencer characteristics, the evolution of marketing strategies, and successful campaigns, the study seeks to illuminate the multifaceted dynamics that contribute to the effectiveness of influence marketing in the digital era. The analysis reveals that influence mar­keting serves as a cornerstone for building authentic connections in an era marked by digital saturation. Insights into emerging trends, such as the rise of nano-influencers and purpose-driven collaborations, underscore the pivotal role influencers play in shaping brand narratives. Innovations like virtual reality integ­ration further highlight the dynamic nature of influence marketing. The emphasis on long-form storytelling, sustainability, and genuine enga­gement reinforces the enduring importance of influencers as cultural mediators and trusted conduits between brands and consumers. The scientific novelty lies in a nuanced exploration of influence marketing, transcending traditional promotional strategies. The study delves into the psychological impact of influencer endorse­ments, the effectiveness of specific content formats, and ethical considerations surrounding virtual influencers. By addressing these dime­nsions, the research contributes to a deeper understanding of influence marketing dyna­mics, providing valuable insights for resear­chers and industry professionals alike. The prac­tical value of this research is two-fold. Firstly, it offers marketers actionable insights into navigating challenges, adapting to emer­ging trends, and refining influencer strategies. Secondly, the exploration of ethical considerations and the impact of technologies in influence marketing equips industry profess­sionals with the knowledge needed to make informed decisions, fostering responsible and effective influencer campaigns. This article encourages continuous inquiry, ensu­ring that influence marketing remains not only a dynamic force in the digital landscape but also an ethically grounded and impactful strategy for building brand connections
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Salhab, Hanadi. "Social media marketing—Rise of social media influencer marketing and Instagram." Journal of Infrastructure, Policy and Development 8, no. 8 (August 7, 2024): 3783. http://dx.doi.org/10.24294/jipd.v8i8.3783.

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This research examines the rise of influencer marketing via Instagram celebrities and determines the impact of different variables such as social presence, brand attitude and trustworthiness on Jordanian local brand evaluation. The study examined the rise of social media influencer marketing and new Instagram celebrities, along with mechanisms that make them appealing to customers. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 569 Instagram users who follow Jordanian social media influencers; participants were selected using volunteer sampling approaches. The data was analyzed using structural equation modelling which is considered the best technique to test the hypothesis and determine the relationship between different variables, as well as the mediation impact of social presence. The conceptual model was verified using AMOS 26. Hypotheses are tested using structural equation modeling to confirm the properties of the dimensions. The findings reveal the effectiveness of social media influencer marketing on Instagram as the Instagram celebrities develop more trust for customers and encourage them to enhance their attitude towards local Jordanian brands’ products and services. Nonetheless, the experiential results reveal the role of social presence in evaluating the impact of Instagram celebrities on trustworthiness, positive brand attitude and direct interaction. It has been found that influencer marketing has a high impact on Instagram celebrities, as it leads to an increase in trust and a positive attitude. Other than this, the findings significantly contribute to the level of research regarding the rise of influencer marketing and its impact on Instagram posts and influencers.
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Rayasam, LakshmiSatya, and Varsha Khattri. "Social Media Influencer Endorsement." International Journal of Online Marketing 12, no. 1 (January 2022): 1–14. http://dx.doi.org/10.4018/ijom.299403.

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This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous studies of endorsements, factors, which affect the brand attitude, were chosen. The factors are trust and expertise from the source credibility model, follower ratio, brand congruency with the influencer personality, and sponsorship disclosure. Primary data was collected using a structured survey of 220 respondents. The analysis was performed using Preacher and Hayes Mediation model 4 and multiple linear regression. From the results of the path and mediation analysis, it is concluded that there is a mediation effect on brand attitude by expertise, brand congruency, and follower ratio. The research helps digital marketers to choose collaborations with social media influencers more effectively to create a positive brand attitude.
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Doodson, Ryan. "The social media influencer." Journal of Aesthetic Nursing 11, no. 4 (May 2, 2022): 188–90. http://dx.doi.org/10.12968/joan.2022.11.4.188.

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Rashid, Sara, Usman Warraich, Gulpari Peerjan, and Faryal Salman. "Impact of Social Media Opinion Leaders Influencers on Individual Consumption Decisions of Visually Conspicuous Products." Market forces 18, no. 2 (December 28, 2023): 139–62. http://dx.doi.org/10.51153/mf.v18i2.637.

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Social media has completely altered how businesses engage with their customers. Social media influencers have become an essential marketing tool for many industries. The consumption of conspicuous products is growing in today’s era. Therefore, most people prefer luxury products as a status symbol, ignoring what brands offer. Consequently, brands spend considerable resources on social media to promote their products and reach a wider audience. However, little research is available on how social media affects customer behavior and how to measure social media effectiveness. This study aims to fill this gap by investigating the influence of social media influencers on customer attitudes, behaviors, and purchase intentions toward the consumption of conspicuous products in Pakistan. The study also examined the mediating effect of brand image on consumer attitude and purchase intention. The study used Smart PLS 4 for data analysis on a data set of 200 respondents. The results indicate that social medial Influencer positively affects brand image, consumer attitude and purchase intention.The findings also reveal that brand image mediates (i) social media influencer and consumer attitude and (ii) social media influencer and purchase intention. This research contributes to the current reservoir of knowledge by providing insights into the factors that make social media influencer successful in promoting conspicuous products. The study findings can benefit conspicuous/luxury brands in selecting suitable social media influencer and marketing strategies that enhance their brand image
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RASTOGI, SACHIN. "IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE DECISION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (May 2, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32904.

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The data provides useful insights into social media users' preferences and actions surrounding influencer marketing across various platforms and demographics. Instagram is the most popular platform, with Facebook maintaining a balanced user base and YouTube attracting more male users. Females choose fashion and beauty products, whereas guys prefer technology and electronics. Younger generations are increasingly active in influencer marketing, demonstrating their importance in this space. Trust in influencer recommendations varies with age, with younger populations showing higher levels of trust. The majority of respondents base their purchases on influencer recommendations, revealing influencers' powerful influence on consumer behavior. Furthermore, the domination of product suggestions based on influencer endorsements reveals social media influencers' immense impact, particularly among younger viewers.. However, there are challenges to authenticity and transparency in influencer marketing. Instagram, in particular, is being questioned about its authenticity, leading users to lose faith. Deceptive endorsements on this media typically lead to unfollowing, highlighting the importance of authenticity in maintaining audience engagement and confidence. Furthermore, there is skepticism regarding influencer transparency when it comes to releasing agreements, indicating that influencer-brand relationships should be more honest and clear. Overall, these insights highlight the changing nature of influencer marketing and the necessity for businesses and influencers to embrace authenticity and transparency in order to develop meaningful connections with their audience in the digital sphere.
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Tafheem, Nida, Hatem El-Gohary, and Rana Sobh. "Social Media User-Influencer Congruity." International Journal of Customer Relationship Marketing and Management 13, no. 1 (January 2022): 1–26. http://dx.doi.org/10.4018/ijcrmm.289213.

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This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personality congruence is a salient predictor of para-social relationships and COBRA and that para-social relationship(s) have a substantial impact on customer brand engagement. Nevertheless, the results also indicated that social media platform type do not influence the relationship between congruity and para-social relationships or COBRA.
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f, f. "Structural Understanding of Influencer Worship in Social Media: The Formation and Consequences of Influencer Power." International Academy of Global Business and Trade 19, no. 6 (December 31, 2023): 183–203. http://dx.doi.org/10.20294/jgbt.2023.19.6.183.

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Purpose - Influencer marketing has emerged as a prominent trend in marketing, with marketers utilizing influencer endorsements to promote and sell products. The phenomenon of influencer worship has been identified as an individual’s obsession with social media influencers, who have become role models capable of influencing online consumer attitudes and behaviors. However, empirical research on influencer worship is still limited, with existing academic papers primarily focused on social media platforms rather than the evolving significance of influencers. Our study proposes a conceptual model and hypotheses to address this research gap. Design/Methodology/Approach - An online questionnaire was developed as the research instrument. Then, using an information acceleration method, samples were selected, and 570 respondents in Korea were included in the statistical analysis. Given the early stage of research on influencer worship, partial least squares (PLS) analysis was considered an appropriate statistical approach. Findings - Based on the result, the model suggests that perceived influencer utilitarian, hedonic, and social values were positively associated with trust and commitment, which in turn, influenced influencer worship. Ultimately, influencer worship affects endorsed brand attitude and willingness to share reviews. Research Implications - This study is among the initial attempts to investigate the significance of influencer worship, and it contributes to academic findings and practices by highlighting the role of influencers in online marketing.
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Dissertations / Theses on the topic "Social media influencer"

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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons behind the actions. Method: To accomplish the purpose of this study, we conducted an abductive approach by the aid of both qualitative and quantitative data. The data was gathered through a questionnaire and a focus group, primarily among students in international universities. This in order to reach out to young people with different nationalities since it is an international study. Conclusion: Top influentials and narrative experts are shown to be more efficient for influencer marketing in the beauty industry especially when they are perceived trustworthy. Additionally, we found that the influencers have an impact on the consumers most when it comes to information search and the evaluation of alternatives.
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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research is available on the effects of celebrity endorsements but currently there is a gap in research pertaining to the consumer's perspective towards SMIs and SMIs effects on consumers. The online experiment completed in this thesis addressed how promotion of a product by a SMI affects perceptions of consumers on Instagram by measuring social comparison and self-congruity. This is accomplished by comparing participant's product perception to promotional posts on Instagram by a SMI, brand, and unbranded retail source. A three-condition experiment (SMI, Brand, Control) compared effects of product perception, social comparison, and self-congruity. A questionnaire consisting of 48 questions pertaining to SMI, self-congruity, social comparison, and product perception was completed by 151 participants. Significant relationships were found between the source of the promotional post (SMI, Brand, Control) and product perception. There was also a correlation between self-congruity and social comparison towards the SMI as well as product perception. Results suggest that the post source influences product perception. Results also indicate consumers' perception of the SMI effects product perception. These results provide practical implications for communication practioners who utilize social media. The rapid growth of visual microblogging platforms such as Instagram, is creating new opportunities for organizations to communicate with stakeholders. Brands have used social media platforms in order to gain visibility in the college age audience. Currently there is a gap in research pertaining to SMI and their effects on consumers. This online experiment will address how promotion of a product by an SMI affects perceptions of consumers on Instagram through social comparison and self-congruity theory by comparing responses to a product promoted by an SMI to the same product promoted by the promoted by the brand and to an unbranded retail source. A questionnaire consisting 34 of questions pertaining to SMI, self-congruity, and social comparison will be asked to 180-240 participants. The participants will be randomly assigned one of nine Instagram posts to accomplish stimulus sampling across the three conditions: three from SMI, three from brands, and three from an unbranded retail source
Master of Arts
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Virkkunen, Paula, and Elsi Norhio. "Becoming a Social Media Influencer : Describing the journey of becoming a successful social media influencer." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44168.

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Henningsson, Sandra, and Ida Aldebert. "The Power of Influencers : Instagramanvändares syn på influencers och influencer marketing." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85385.

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It is now increasingly common for companies to communicate with their consumers via influencers and in recent years it has become one of the most successful marketing tools for companies. Influencers do not only have the power to influence hundreds of thousands of people at the same time, but previous research has also shown that they are credible and reliable marketers. Influencers are seen as the marketers of the future. This research investigates the audience’s view on influencers and influencer marketing with several theoretical perspectives as a basis. Semi-structured interviews were conducted with eight experienced Instagram users and the research findings show that influencers can be defined in different ways and have different meaning for different people. They are also considered to be a source of great influence. The findings also show that the view on influencer marketing is relatively negative and that influencers, with the exception of some, are not particularly credible as marketers. Furthermore, we discuss several factors that may affect the credibility of an influencer.
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Hellerstedt, Julia, and Emina Mujkanovic. "Influencer Marketing: När gränsen mellan rekommendation och reklam suddas ut : En studie om hur Influencer Marketing påverkar konsumenters köpprocess." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-150910.

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Bakgrund Konsumenters förtroende för traditionella marknadskommunikationer sjunker. Företag försöker därför hitta nya sätt att nå fram till konsumenter. En marknadskommunikation som vuxit fram till följd av detta är Influencer Marketing, vilken innebär att inflytelserika individer influerar människor på sociala medier. Influencer Marketing är dock fortfarande en gråzon och studier inom området är begränsade. Syfte: Studiens syfte är att, genom att undersöka konsumenter, erhålla en djupare förståelse för hur deras köpprocess påverkas av Influencer Marketing genom att identifiera och förstå faktorer som påverkar deras inställningar och handlingar som ett resultat av Influencer Marketing. Genomförande: Studien har utförts genom en trianguleringsmetod, vilken innebar en datainsamling genom en kvantitativ enkät och tio kvalitativa intervjuer. För att kunna kartlägga och analysera konsumenters köpbeteende i relation till Influencer Marketing, ställdes frågor kopplade till syftet. Slutsats: Studien fastställer att främst personliga faktorer, psykologiska faktorer och sociala faktorer påverkar konsumenters uppfattning av influencers och följaktligen Influencer Marketing. Studien visar att konsumenter med en positiv uppfattning av influencers, i stor utsträckning värderar och tillgodogör innehåll via Influencer Marketing, vilket i sin tur leder till att deras köpprocess förkortas. Vidare visar studien att motsatsen gäller för konsumenter med en negativ uppfattning av influencers. Studien fastställer även att köpprocessen är en iterativ process istället för en statisk ordning.
Background: The consumers trust in traditional marketing communications is decreasing. Therefore, companies try to find new ways to reach the consumers. A marketing communication that has blossomed as a result of this is Influencer Marketing, which means that influential individual influence people on social media. However, Influencer Marketing is still a gray zone and research within the field is limited. Purpose: The purpose of the study is to, by researching the consumers, gain a deeper understanding for how their buying process is affected by Influencer Marketing by identifying and understanding the factors that affect their attitudes and behaviors as a result of the marketing communication. Completion: The study has been conducted by a triangulation method, which has involved data collecting through a quantitative survey and ten qualitative interviews. In order to map and analyze the consumers buying behavior in relation to Influencer Marketing, questions were asked in regard to the purpose of the study. Conclusion: The study displays that mainly the personal factors, psychological factors and social factors affect the consumers’ perception of influencers and hence of Influencer Marketing. The study shows that the consumers with a positive perception of influencers, value and appropriate content via Influencer Marketing to a larger extent, which in return shortens their buying process. Furthermore, the study shows that the case is the opposite for the consumers with a negative perception of influencers. The study also displays that the buying process is an iterative process instead of a static order.
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Erstadius, Jessica, and Johanna Larsson. "Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30709.

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Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. Within all groups in society there are certain people who have an ability to influence others. These individuals have become more important on social media. Several names have been used in previous research to describe them, in this paper the term social media influencers, SMIs, will be used. Through collaborations with SMIs, companies can promote their organization or their brand. During this process, the authors of this paper have found several studies which focuses mainly on how companies should identify the right SMIs to collaborate with and also what distinguishes these individuals. The authors recognize that less research has been dedicated to studying this phenomenon from the consumers’ perspective. Therefore, this study aims to contribute to the research in this specific area. The purpose of this study is to get an insight in consumers’ attitudes towards social media influencers, as well as how consumers value and perceive corporate-sponsored posts by influencers on social media. A qualitative approach was used in this study, based on fifteen interviews with consumers who use social media in which they follow one or more SMIs. The empirics have then been analyzed based on the theoretical framework, which mainly consists of theories and previous studies within the field of marketing communication, among others buzz-marketing, sponsorship, product placement and covert marketing. The conclusion of this paper is that none of the respondents had a positive attitude towards corporate-sponsored posts. The respondents tend to trust SMIs that are genuine and have a sense of humor. The respondents trusts information from other consumers more than they trust information from companies. The credibility for SMIs decreases when they get financial compensation to publish corporate-sponsored posts. Keywords: SMI, social media, influencer, corporate-sponsored posts, trust, attitudes, credibility
Sammanfattning På grund av den ökade medieintensiteteten blir det svårare för företag att fånga människors uppmärksamhet, det uppstår en risk att budskapet passerar dess tilltänkta målgrupp. Sociala medier har skapat nya möjligheter för företag att kunna profilera sitt budskap och nå ut till specifika målgrupper. Inom alla grupper i samhället finns vissa typer av personer som har en förmåga att påverka andra människor, inom samma grupp. Dessa personer har fått ökad betydelse på sociala medier och benämns inom tidigare forskning med flera olika namn. I denna studie kommer de benämnas social media influencers, SMIs. Genom samarbeten med SMIs kan företag marknadsföra sin organisation eller sitt varumärke. Under denna process har uppsatsförfattarna funnit flera tidigare studier som har fokuserat på hur företag kan identifiera de rätta personerna att samarbeta med samt vad som utmärker dessa personer. Samtidigt har uppsatsförfattarna upplevt att mindre forskning tillägnats åt att studera fenomenet ur konsumenternas perspektiv. Därför ämnar denna studie att bidra till forskningen på detta område. Syftet med denna studie är att få en inblick i konsumenters attityder gentemot social media influencers samt hur konsumenter värderar och uppfattar företagssponsrade inlägg från dessa. Undersökningen har genomförts med en kvalitativ ansats bestående av femton personliga intervjuer med konsumenter som använder sociala medier samt följer någon eller några SMIs inom dessa. Empirin har därefter analyserats utifrån det teoretiska ramverket, vilket huvudsakligen består av teorier och tidigare studier inom marknadskommunikation, bland annat buzz-marknadsföring, sponsring, produktplacering och dold marknadsföring.   Slutsatsen i denna studie är att ingen av respondenterna i studien hade en positiv attityd gentemot företagssponsrade inlägg. Respondenterna känner mer förtroende för SMIs som är äkta, har humor och kan bjuda på sig själva. Respondenterna har även större förtroende för information från andra konsumenter än från företag. Vetskapen om att SMIs får finansiell kompensation för att publicera företagssponsrade inlägg gör att trovärdigheten för dem minskar.   Nyckelord: SMI, sociala medier, influencer, företagssponsrade inlägg, förtroende, trovärdighet, attityder
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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.
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Darner, Anna, and Nickie Arvidsson. "Virtual influencers : Anonymous celebrities on social media." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45303.

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Virtual influencer is a new phenomenon operating on social networks. Since this is new, there is not a lot of research about that field. Therefor the purpose of this study is to get a better understanding about virtual influencers and how they operate on instagram. Which will be done by identifying which key factors that needs to be considered in the process of creation and management of a virtual influencer. Experiment has been used as a method. A virtual character has been created as well as its account on instagram. During 2 months, data has been collected and has revealed that there are different factors that can impact the creation and management of a virtual influencers account. The key factors that have been identified are the realism of the character, the changing algorithm of instagram as well as the accounts content itself. Firstly, the character should be realistic but the fictional part of it should be at least noticeable in order to generate curiosity. Secondly, the instagram algorithm makes a difference if it is managed right. The last key factor is the content of the account itself; it needs to be adapted to the audience and the content in the posts as well as the overall aesthetic of the feed need to be visually appealing in order to raise interest.
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Andreasson, Jennifer, and Louise Hildebrand. "#SponsoredPost : En kvalitativ studie av hur samarbeten mellan Influencers och företag konstrueras på Instagram." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35058.

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Under år 2016 har marknadsföringsstrategin influencer marketing, att låta inflytelserika personer dela budskap om varumärken online i form av sponsrade innehåll, ökat i popularitet. Den här uppsatsen ämnar öka förståelsen kring hur Influencers konstruerar inlägg som är sponsrade av företag på medieplattformen Instagram i Sverige idag. Vår ambition är att bidra med kunskap inom området marknadskommunikation, som företag i sin tur kommer kunna använda sig av i framtida samarbeten. I den här studien använder vi oss av en kvalitativ innehållsanalys för att undersöka sponsrade inlägg från åtta olika Influencers inom fyra intresseområden: mode, hälsa, skönhet och livsstil. Ett strategiskt urval används i valet av Influencers och Instagraminlägg. Varje inlägg analyseras med hjälp av ett analysschema som grundar sig i teori och tidigare forskning. Analysschemat innefattar fyra olika teman: visuell kommunikation, skriftlig kommunikation, lagar och riktlinjer samt branding. Samtliga teman avser att besvara studiens övergripande syfte och frågeställningar. Det teoretiska ramverket är definierat utifrån branding, influencer marketing, user- and producer generated content och visuell kommunikation. Utifrån studiens resultat kan vi utläsa att samarbeten mellan Influencers och företag på Instagram varierar i sin utformning, speciellt med hänsyn till Influencerns intresseområde. Influencers inlägg inom områdena mode och hälsa tenderar att vara proffsiga och genomarbetade, vilket visar upp en idealiserad bild av verkligheten. Influencers inom området livsstil fokuserar istället på verklighetstrogna bilder som skapar ett intimt förhållande mellan dem och dess följare. Utifrån studien går det även att konstatera att det förekommer brister i hur influencer marketing används, exempelvis direkta uppmaningar till köp och att företag har en alltför stor inblandning i utformandet av inläggen. Studien påvisar att nyckeln till att bedriva framgångsrik influencer marketing är att vara transparent med samarbetet och låta en Influencer, vars intresse och ton stämmer överens med varumärket, förmedla ett genuint och personligt budskap om det.
During 2016 the marketing strategy influencer marketing, to let influential people share branding messages online in the shape of sponsored content, gained in popularity. This thesis intends to increase the understanding regarding how collaborations between Influencers and companies are constructed on the media platform Instagram. The study aims to examine how Influencers construct their sponsored posts and through that process give an insight into how Influencer marketing is used in Sweden today. Our ambition is to contribute with knowledge within the field marketing communication which companies will be able to use in future collaborations.   In this qualitative content analysis we are examining sponsored posts from eight different Influencers within four areas of interest: fashion, health, beauty and lifestyle. A strategic selection is used when choosing the Influencers and the Instagram posts. Each post is analysed by the means of an analytic scheme, which is based on theory and previous research within the field. The analytic scheme contains four different themes: visual communication, written communication, laws and branding. All of the themes are designed with the purpose of answering the formulated questions of the study and its overall object.  The theoretical framework is based on branding, influencer marketing, user- and producer generated content as well as visual communication. The results of the study shows that the way companies and Influencers design their collaborations on Instagram vary, especially in regards to the different areas of interest. The collaborations with Influencers within the areas fashion and health tend to have a professional style that shows of an idealized view on reality. Influencers within the area lifestyle instead choose to focus on true to life images that create intimacy between them and their followers. Based on the study a few deficiency problems that exist in the way influencer marketing is being used today have been establish, for example call to purchase and that companies get to involved in the construction of the posts. The study shows that the key to successful influencer marketing is to be transparent with the collaboration and to let an Influencer, whose interest and tone of voice match up with the brand, convey a genuine and personalized message regarding it.
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Jurgell, Louise, Ida Davidsson, and Isabelle Nilsson. "A qualitative content analysis of social media influencers' credibility." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85250.

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The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. Credibility is important for SMIs as it can mean that they have larger influence over their followers and therefore are more successful with their content and communications. Previous research regarding credibility and SMIs have looked at the different concepts of credibility separately, and it is unclear how these concepts relate to each other in the context of SMIs. Therefore, multiple case studies was conducted through content analysis, to study the blogs of SMIs. The content analysis generated in a modification of credibility theory which shows that the concepts of credibility are Personal Conversations and Competence. These concepts indicate that SMIs’ credibility come from them sharing their personal lives with their followers, as well as showing some skills and knowledge. A modified theory is proposed and it is suggested that future research tests this theory.
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Books on the topic "Social media influencer"

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Guglielmina, Lawerence. Understanding Social Media Marketing : Leverage Social Media Influencers: Influencer Marketing Strategy. Independently Published, 2021.

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Book, Stefan Steven. Einfluss - Influencer - Social Media: DIN A5 Influencer NoteBuch Social Media-Geschenk Mit 120 Seiten. Independently Published, 2022.

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Houston, Brandi. Social Media Journal/Notebook/Planner: Social Media Influencer Journal/Notebook/Organizer. Independently Published, 2021.

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Kain, Simon. Social Media Marketing 2020: A Beginner Guide to Becoming a Social Media Influencer. Independently Published, 2020.

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Perez, John. Highly Effective Social Media Branding and Influencer Marketing. Independently Published, 2022.

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Fleig, Frederik. Sport-Testimonials ALS Influencer Im Social-Media-Bereich. GRIN Verlag GmbH, 2017.

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Woten, Stevie. How to Do Social Media Marketing : Online Using Social Media Networks and Influencer Marketing: Advantages of Social Media Marketing. Independently Published, 2021.

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Influencer Industry: The Quest for Authenticity on Social Media. Princeton University Press, 2023.

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Hund, Emily. Influencer Industry: The Quest for Authenticity on Social Media. Princeton University Press, 2023.

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Publishing, S. M. M. Influencer Secrets: How to Build Your Social Media Brand Fast. Independently Published, 2019.

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Book chapters on the topic "Social media influencer"

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Leban, Marina, and Benjamin G. Voyer. "Social media influencers versus traditional influencers." In Influencer Marketing, 26–42. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-4.

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Gebel, André. "Influencer Marketing." In Social Media im Tourismusmarketing, 69–93. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31078-3_6.

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Kreutzer, Ralf T. "Influencer-Marketing." In Social-Media-Marketing kompakt, 33–43. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4_3.

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Schach, Annika. "Influencer-Relations." In Handbuch Social-Media-Marketing, 1–24. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0_18-1.

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Schach, Annika. "Influencer-Relations." In Handbuch Social-Media-Marketing, 417–40. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-45784-6_18.

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Sbai, Adil. "TikTok – der neue Stern am Social-Media-Himmel." In Influencer Marketing, 95–126. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31892-5_5.

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Deges, Frank. "Influencer im Kontext von Social Media." In Quick Guide Influencer Marketing, 13–31. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22163-8_2.

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Närvänen, Elina, Tytti Kirvesmies, and Elina Kahri. "Parasocial relationships of Generation Z consumers with social media influencers." In Influencer Marketing, 118–35. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-10.

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Schall, Heidi. "Social Media in Influencer Relations." In Xpert.press, 141–59. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-18410-9_13.

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Funke, Sven-Oliver. "Influencer-Marketing in der Baubranche." In Handbuch Social-Media-Marketing, 1–10. Wiesbaden: Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-42282-0_24-1.

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Conference papers on the topic "Social media influencer"

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Kiritbhai, Katira Madhuri, and Ripal Ranpara. "Analyzing the Impact of Social Media Dynamics Through Sentiment Analysis: A Case Study on Influencer-Generated Content and Response on Recommendation Systems Amidst the Lakshadweep-Maldives Situation." In 2024 First International Conference on Pioneering Developments in Computer Science & Digital Technologies (IC2SDT), 375–80. IEEE, 2024. http://dx.doi.org/10.1109/ic2sdt62152.2024.10696841.

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Ying, Yiyuan, and Vytautas Dikčius. "INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1024.

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In light of rising interest in research on influencer marketing, this paper aims to analyse the impact of influencer characteristics on consumer behaviour. The study was based on a systematic analysis of 127 peer-reviewed articles published or accepted from 2000 to 2021. The paper included 52 influencer characteristics classified into four categories: psychological, social, behavioural and demographic characteristics. The findings show that influencers’ psychological characteristics, such as trustworthiness, expertise, and attractiveness, have been over-studied. However, research gaps exist in the area of influencers’ social characteristics, such as envy and betrayal, as well as behavioural characteristics, such as facial expression, body language, speaking speed and sharing secrets. In addition, there is also a lack of research on the importance of demographic characteristics such as gender, age and ethnicity.
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Zheng, Cheng, Qin Zhang, Sean Young, and Wei Wang. "On-demand Influencer Discovery on Social Media." In CIKM '20: The 29th ACM International Conference on Information and Knowledge Management. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3340531.3412134.

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Gräve, Jan-Frederik, and Annika Greff. "Good KPI, Good Influencer?" In SMSociety '18: International Conference on Social Media and Society. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3217804.3217931.

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Hidayati, A., R. Winarni, D. Pratama, and A. Nurfarkhana. "Social Media Influencer in Wayang Performance: the Punakawan." In Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-12-2018.2283899.

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Kenta, Ichii, and Hisashi Masuda. "Influencer attributes and characterizations on Tourists' intention to revisit destination in social media influencer marketing." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002533.

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Social media influencer marketing has recently received significant attention. However, this kind of social media influencer marketing has not been fully demonstrated in the context of tourism destination management/marketing. This study developed a research model based on the theory of persuasion, consisting of three influencer attributes and three characterizations as antecedents of revisit intention to destination. Data were collected through an experimental survey for respondents who live in Tokyo and Osaka in Japan. Here, two YouTubers (a man and a woman) created each tourism promotion video about one Kyoto cuisine restaurant in Kyoto. Respondents were assigned to a group to watch one of the videos, and after watching the video, they answered questions about the YouTuber and their intention to visit the tourist destination via a web questionnaire. The study found that PSR (Parasocial relationship) had a significantly positive impact on revisit intentions to destination relative to other characterizations on all groups. But the personal attributes positively related to PSR differed depending on the YouTubers and the respondents' place of residence. Therefore, tourism video marketing strategies utilizing social media influencers in destination marketing need to be fine-tuned based on the influencer's personal attributes, and characterizations considering the targets' place of residence.
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Jha, Ashish Kr, V. N. Bajpai, Satish Kumar, and Sunil Upadhyay. "Impact of Social Media Influencer on Consumer Decision Making." In 2023 12th International Conference on System Modeling & Advancement in Research Trends (SMART). IEEE, 2023. http://dx.doi.org/10.1109/smart59791.2023.10428623.

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Al-Zoubi, Munif Mohammed. "The growth of influencer marketing." In The European Union’s Contention in the Reshaping Global Economy. Szeged: Szegedi Tudományegyetem Gazdaságtudományi Kar, 2022. http://dx.doi.org/10.14232/eucrge.2022.21.

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Social media has changed our day to day life in so many aspects, and especially with COVID19 forcing people to stay at home, the use of the internet and platforms has increased dramatically. We now use social media for communication, learning, entertainment, and even for work purposes. There has been a significant increase in the number of people on all social media platforms, and this increase in the number of users viewing all sorts of content gave rise to influencers or “leaders of opinion”, i.e. experts in certain fields with many followers viewing their content. Influencers in many cases have the ability to affect the decision-making process of their followers, which caused many organizations to turn to them, giving them partnerships and sponsorships in exchange for influencers marketing their products/services. In this study, a comparison is attempted between the two biggest influencer marketing platforms, Tiktok and Instagram, and an attempt is made to give businesses who are thinking of using influencer marketing a better understanding of this phenomenon. The paper also aims to help businesses that already have an influencer marketing strategy in place realize if their current platform is most suitable to their business. This study uses qualitative research, as the data has been gathered through the multiple interviews with different types of businesses, influencers and social media experts.
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Bogoevska-Gavrilova, Irena. "Unraveling Influencer Loyalty: Examining the Impact of Source Credibility." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2023. http://dx.doi.org/10.47063/ebtsf.2023.0005.

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With the emergence of social media, social media influencers have become a substantial alternative for brand promotion. Companies are dedicating an increasing portion of their overall marketing budget towards influencer marketing initiatives. To enhance the effectiveness of influencer marketing, companies and marketers should prioritize the credibility of the message source. The main motivation for the research lies in the modest research base regarding the effect of the multi-dimensional structure of source credibility on influencer loyalty. Grounded in source credibility theory, the subject of this paper is the source credibility four-dimensional construct: expertise, attractiveness, similarity, and trustworthiness of influencers aiming to investigate the impact of influencers’ credibility on social media users’ loyalty to influencers. By employing SPSS for multiple linear regression analysis on a dataset of 80 participants, the results reveal that the most influential factor positively affecting social media users' loyalty to influencers is the trustworthiness of the influencers, followed closely by the dimension of similarity. In conclusion, these research findings not only contribute to academic knowledge but also offer valuable guidance and insights for marketing managers in the selection of suitable social media influencers for collaboration.
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Gonzalez-Mohino, Miguel, and L. Javier Cabeza-Ramirez. "The effect on purchase intention of social media influencers recommendations." In CARMA 2022 - 4th International Conference on Advanced Research Methods and Analytics. valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/carma2022.2022.15057.

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The present study aims to examine the impact of involvement (measured through fashion conciousness), perceived authenticity of the message, and perceived risk on purchase recommendations made by influencers. Furthermore, the relationship between these variables is investigated as a risk mitigator in the purchase intention, being induced by influencers in their followers. The global rise of social media has created a new context in which the figure of influencers has become a strategic communication tool that makes the product more familiar, acceptable and desirable to the audience. However, the negative aspects that could influence the purchase intention, such as the risk perceived by the audience, have not yet been studied in depth. To fill this gap, we present a structural equation model using the SmartPLS tool on 948 influencer followers. The results obtained suggest the remarkable influence of involvement with the product, the authenticity of the message and the presence of risk derived from the recommendations; as well as a strong impact of the authenticity of the message as the main mitigating factor of the perceived risk.
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Reports on the topic "Social media influencer"

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Establés, MJ, M. Guerrero-Pico, and RS Contreras-Espinosa. Gamers, writers and social media influencers: professionalisation processes among teenagers. Revista Latina de Comunicación Social, January 2019. http://dx.doi.org/10.4185/rlcs-2019-1328en.

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KI, Chung-Wha, Leslie M. Cuevas, and Heejin Lim. Identification of Key Attributes of Social Media Influencers: An Exploratory Study. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8402.

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Espeute, Serena, and Rhodri Preece. The Finfluencer Appeal: Investing in the Age of Social Media. CFA Institute, January 2024. http://dx.doi.org/10.56227/24.1.1.

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Aruguete, Natalia, Ernesto Calvo, Carlos Scartascini, and Tiago Ventura. Trustful Voters, Trustworthy Politicians: A Survey Experiment on the Influence of Social Media in Politics. Inter-American Development Bank, July 2021. http://dx.doi.org/10.18235/0003389.

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Recent increases in political polarization in social media raise questions about the relationship between negative online messages and the decline in political trust around the world. To evaluate this claim causally, we implement a variant of the well-known trust game in a survey experiment with 4,800 respondents in Brazil and Mexico. Our design allows to test the effect of social media on trust and trustworthiness. Survey respondents alternate as agents (politicians) and principals (voters). Players can cast votes, trust others with their votes, and cast entrusted votes. The players rewards are contingent on their preferred “candidate” winning the election. We measure the extent to which voters place their trust in others and are themselves trustworthy, that is, willing to honor requests that may not benefit them. Treated respondents are exposed to messages from in-group or out-group politicians, and with positive or negative tone. Results provide robust support for a negative effect of uncivil partisan discourse on trust behavior and null results on trustworthiness. The negative effect on trust is considerably greater among randomly treated respondents who engage with social media messages. These results show that engaging with messages on social media can have a deleterious effect on trust, even when those messages are not relevant to the task at hand or not representative of the actions of the individuals involved in the game.
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Ganda, Madison. Social Media and Self: Influences on the Formation of Identity and Understanding of Self through Social Networking Sites. Portland State University Library, January 2014. http://dx.doi.org/10.15760/honors.64.

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Kearney, Melissa, and Phillip Levine. Media Influences on Social Outcomes: The Impact of MTV's 16 and Pregnant on Teen Childbearing. Cambridge, MA: National Bureau of Economic Research, January 2014. http://dx.doi.org/10.3386/w19795.

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Sharf, Barbara F. The Social Construction of Breast Cancer in Mass Media and Its Influence on Public Understanding. Fort Belvoir, VA: Defense Technical Information Center, October 1998. http://dx.doi.org/10.21236/ada368479.

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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Markova, Ivana, and Cristina Azocar. Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men? Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1925.

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