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Dissertations / Theses on the topic 'Societal marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Guimarães, Antonio Fernando. "Marketing verde e a propaganda ecológica: uma análise da estrutura da comunicação em anúncios impressos." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19102006-153357/.

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Este trabalho, apresenta a análise de conteúdo de um conjunto de anúncios ecológicos impressos, obtidos de empresas de setores econômicos diversos. Objetivou a analisar a estrutura implícita desses anúncios, os apelos ecológicos utilizados, o grau de profundidade com que o assunto ecologia era tratado pelas empresas pesquisadas. Começa com uma revisão do referencial teórico abordando parâmetros da responsabilidade social; conceitos de marketing estratégico e do marketing operacional; o marketing societal e as relações entre a comunicação integrada de marketing e o marketing ambiental. C

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2

Mulcahy, Natasha. "Investigating the relationship between consumer societal knowledge and the purchase of socially-conscious products: Testing the assumptions of the societal marketing concept." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16135/.

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Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship between consumer societal knowledge and the purchase of socially-conscious products. However, the few s

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3

Veliaj, Erjola, and Brittany Holtsinger. "Corporate Image Enhancement in Extractive Industries. : LAMCO case through a societal marketing perspective." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19126.

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This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.

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4

Carbonari, Junior Antonio Carlos. "Marketing ambiental: uma abordagem sob a perspectiva do desenvolvimento sustentável perante organizações da região nordeste do RS." reponame:Repositório Institucional da UNIVATES, 2009. http://hdl.handle.net/10737/73.

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Submitted by Ana Paula Lisboa Monteiro (monteiro@univates.br) on 2009-05-11T13:19:22Z No. of bitstreams: 1 AntonioCarbonari.pdf: 2106221 bytes, checksum: 4dcd62051e2bffd685d033fd8945dc2c (MD5)<br>Made available in DSpace on 2009-05-11T13:19:22Z (GMT). No. of bitstreams: 1 AntonioCarbonari.pdf: 2106221 bytes, checksum: 4dcd62051e2bffd685d033fd8945dc2c (MD5)<br>Neste período, em que se tem observado profundas e significativas transformações organizacionais ocorridas em concomitância com as questões e problemas ambientais de âmbito global, o presente trabalho teve como objetivo em um primeiro

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5

Liao, Mei-Na. "The operationalisation of the marketing concept in a nonprofit context : a study of societal orientation in UK general charities." Thesis, University of Exeter, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.414035.

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6

Adam, Nadine. "Analysis of new luxury, societal changes and implications for the marketing of automotive premium brands at the beginning of the 21st century." Thesis, University of the West of Scotland, 2017. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.763525.

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7

Berthaud, Stéphanie. "Efficacité d'une publicité de soutien : effet de l'articulation du parrainage et rôles médiateurs de la congruence perçue, de l'inconguence perçue et de la crédibilité du parrain." Thesis, Grenoble, 2013. http://www.theses.fr/2013GRENG014.

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Cette recherche se positionne dans un contexte de parrainage d'une cause par une marque, et plus précisément dans le cadre d'une publicité de soutien en faveur d'une cause environnementale. Elle vise notamment à répondre à la problématique suivante : comment améliorer l'efficacité d'une publicité de soutien ? La littérature a mis en exergue le rôle majeur joué par la congruence/incongruence perçue entre le parrain et l'entité parrainée, mais ce concept fait néanmoins débat depuis plus de trente ans dans la littérature marketing (Fleck et Maille, 2010 ; Maille et Fleck, 2011). Les objectifs de

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8

Wisansing, Jutamas. "Tourism planning and destination marketing : towards a community-driven approach : a case of Thailand." Lincoln University, 2004. http://hdl.handle.net/10182/671.

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This thesis argues that while analysing markets and developing strategies to exploit the external market place and to attract tourists remains a central focus for tourism marketers, it is not enough on its own to achieve sustainable tourism destination development. The researcher substantiates this argument by exploring the 'participatory tourism planning' concept in detail. Based on this approach, the community is identified as a primary customer for whom tourism marketers have ignored involving in their marketing attention, messages and programmes. The fundamental concept - marketing orienta

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9

Gustafsson, Filip, and Matilda Sparrenhök. "Företagens krishantering under samhällskriser : Betydande faktorer för hanteringen." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35122.

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Syfte: Syftet är att undersöka företagens hantering av en samhällskris. Vilka faktorer är av vikt för att inte utsätta företaget för risker och utveckla samhällskrisen till en varumärkeskris? Studien utforskar hur dessa faktorer påverkar den faktiska krishanteringen under covid-19 pandemin och vilken skepnad dessa överväganden tar. Metod: Metoden som använts i studien är av kvalitativ karaktär. Data samlades in genom strukturerade intervjuer av nio personer med ledningsposition och kunskap om företagets hantering av covid-19 pandemin. Resultat och slutsats: Studien visar att företagens hanter

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10

Sengès, Eloïse. "Antécédents, manifestations et effets du Bien Vieillir Désiré sur la consommation des seniors." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED033.

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Enjeu important pour le marketing des seniors, le concept de bien vieillir demeure peu investigué par la recherche en marketing. Nous introduisons un nouveau concept, le Bien Vieillir Désiré (BVD), qui fait référence aux objectifs psychologiques, physiques, sociaux et financiers, poursuivis dans la quête du bien vieillir. Nous en proposons un modèle de mesure bifactoriel, fiable et valide, en quatre dimensions : le BVD général, le BVD physique, le BVD social et le BVD financier. Son influence est testée sur huit comportements de consommation relatifs aux secteurs suivants : alimentation, e-san

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11

Robson, Julie. "Building society marketing strategies : the role of service image." Thesis, University of Plymouth, 1991. http://hdl.handle.net/10026.1/2488.

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In recent years building societies have experienced dramatic change in the markets in which they operate. Deregulation has provided societies with the powers to enter new and very different markets. Societies wishing to re-work their strategies to exploit the new opportunities however did so with the knowledge that their own traditional markets had also to be protected from new competitors. Deregulation had provided access into the savings and mortgage markets to their natural competitors, the banks and insurance companies. The selection, by societies, of appropriate strategies thus became cri

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12

Goneos-Malka, Amaleya. "Marketing to young adults in the context of a postmodern society." Thesis, University of Pretoria, 2011. http://hdl.handle.net/2263/30427.

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In today’s society media is ubiquitous. Through its pervasiveness it plays an inextricable role in society, impacting on culture, economy, politics, education and communication. In a postmodern society technological advances have had a profound impact on the development of media, most notably digital media. The intention of this study was to establish whether, in the context of an assumed postmodern culture, young South African adults display behaviour that manifest the tenets of postmodernism in their reactions to contemporary marketing and/or marketing communication, as apparent through thei

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Goneos-Malka, Amaleya Catherina. "Marketing to young adults in the context of a postmodern society." Thesis, University of Pretoria, 2002. http://hdl.handle.net/2263/30427.

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In today’s society media is ubiquitous. Through its pervasiveness it plays an inextricable role in society, impacting on culture, economy, politics, education and communication. In a postmodern society technological advances have had a profound impact on the development of media, most notably digital media. The intention of this study was to establish whether, in the context of an assumed postmodern culture, young South African adults display behaviour that manifest the tenets of postmodernism in their reactions to contemporary marketing and/or marketing communication, as apparent through thei

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14

Zhao, Zun Yan. "An investigation of materialism in contemporary Chinese society." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636796.

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15

Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.

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16

Haglund, Holst Maximilian, and Ludvig Jorikson. "Influencer marketing : En analys av en marknadsrättslig gråzon." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-144906.

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Uppsatsen kommer att behandla den relativt nya marknadsföringsmetoden influencer marketing. Influencer marketing innebär att en person å en näringsidkares vägnar marknadsför en viss produkt på sina sociala medier, till exempel en blogg. Denna metod har på senare tid vuxit och blivit ett framgångsrecept för många näringsidkare då de, med hjälp av influencern, kan nå ut direkt till en önskad målgrupp. I och med att Influencer marketing är en ny marknadsföringsmetod, innebär det att stor oklarhet råder kring det aktuella rättsläget på området. I Sverige finns idag ingen praxis avseende influencer

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17

Serna, Cruz Lilibeth Milagros. "La comunicación integrada de marketing para generar recordación de marca. Caso: campaña realizada por Impulso Corp para la Sociedad Peruana de Marketing." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2018. https://hdl.handle.net/20.500.12672/8096.

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Publicación a texto completo no autorizada por el autor<br>La experiencia se desarrolló en un primer momento en el Área de Comunicaciones, la cual tenía como finalidad generar oportunidades de comunicación de alto impacto a sus clientes. Posteriormente, se conforma el área de Marketing, Investigación y Monitoreo, la cual tenía como objetivos brindar soporte al área de comunicaciones, generar recordación de marca a los clientes y establecer relaciones de largo plazo con ellos. En ese sentido, el objetivo está enfocado en convertirse en los aliados estratégicos de sus clientes, brindándoles solu

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18

Rönngren, Bianca. "Influencer marketing : Reklamidentifiering och särskilda intressen." Thesis, Stockholms universitet, Juridiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-157003.

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Influencer marketing has rapidly become a popular marketing method where so-called influencers get compensated to promote businesses on their social media platforms. The idea is that by advertising through an influencer, a company reaches an already positive audience with a high inclination to consume the products or services being advertised. It is common that the influencers themselves design the advertisements, with personal appeal to his or her followers, and in a form that makes the marketing blend among other, non-commercial, content on the social media platform. Consequently, the advert

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19

Söderqvist, Patrik, and Alexander Tönnäng. "Influencer marketing : En analys om reklamidentifiering och medverkansansvar." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-67705.

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Sociala medier är ett ungt och oprövat område där rättsläget ännu inte är helt klart. Det föreligger viss problematik huruvida marknadsföring på sociala medier ska betraktas å ena sidan som redaktionell text och således falla under vår grundlagsskyddade yttrandefrihet. Eller å andra sidan som kommersiell text och därmed falla under marknadsföringslagen (2008:486), MFL. Föreliggande uppsats har för avsikt att försöka klargöra när främst marknadsföringslagen blir aktuell och tillämplig vid framställningar som publiceras på sociala medier. Detta kommer vi att undersöka genom att se vilka krav som

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20

Klee, Christopher. "AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299572.

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With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. Therefore, the research question is asked: How does Programmatic Advertising influence consumer's data security and diversity of opinion and what effect does this have on the further development of the technology? For the purpose of elaborating the research problem a literature analysis and expert interviews are carried out. The analysis shows that Programmatic Advertisi

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21

Nost, Eric. "COUNTING ON THE ENVIRONMENT: MEASURING AND MARKETING ECOSYSTEM SERVICES IN OREGON." UKnowledge, 2013. http://uknowledge.uky.edu/geography_etds/9.

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New markets for the conservation of so-called ecosystem services, like the ability of a wetland to mitigate floods, are emerging worldwide. According to environmental economists, these markets require some metric - ecological or otherwise - that names the relevant characteristics of the service to be traded as a commodity. But while this is often assumed to be a simple task of science, I argue that the environmental regulators, eco-entrepreneurs, and conservationists who actually design and implement metrics are not so easily brought into agreement. In “rolling-out” revamped metrics and protoc

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Cheang, Sin Wai. "Toward a drug free society : social marketing as a tool in drug prevention efforts in Macau." Thesis, University of Macau, 1998. http://umaclib3.umac.mo/record=b1636698.

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23

Greenslit, Nathan P. "Pharmaceutical relationships : intersections of illness, fantasy, and capital in the age of direct-to-consumer marketing." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/62963.

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Thesis (Ph. D. in History, Anthropology, and Science, Technology and Society (HASTS))--Massachusetts Institute of Technology, Program in Science, Technology and Society, 2007.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 278-289).<br>This dissertation is a multi-sited ethnography among marketers, consumer-patients and psychiatrists in the U.S. It explores the recent history of styles of pharmaceutical advertising that have come about in response to FDA regulations and ethical issues raised by patients and the press about how the pharmaceutical industry sh

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Minhas, Kanwar Bhart Raj Singh. "The impact of technology on marketing building society services - a comparative analysis of customers' and managers' attitudes : an empirical investigation of customers' and managers' attitudes toward the application of new technology in marketing building society services in Britain." Thesis, University of Sheffield, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.243937.

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25

Brétéché, Pierre-Joseph. "Actions publiques et territoires innovants : analyse de la construction des chemins de la compétitivité par les managers territoriaux : le cas du pays d'Aix." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32102.

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Cette recherche envisage la compréhension et la représentation du phénomène de compétitivité territoriale. Phénomène encore peu étudié par le management public, le parti pris est celui d’une exploration hybride susceptible d’inclure dans l’analyse les contextes, les contenus et processus mobilisés. La compétitivité territoriale est donc appréhendée comme un construit et non comme une donnée. L’approche par la complexité vise à re-construire les pratiques effectivement mise en œuvre par les managers territoriaux au travers d’une confrontation de la théorie et de l’empirie.La première partie est

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La, Perna Francesco. "Strategie di Social Media Marketing delle società sportive professionistiche: un indice di esposizione applicato ai teams NBA." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8840/.

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L’obiettivo di questo studio è analizzare in che misura e con quali modalità le società di un mercato ricco ed importante come quello della National Basketball Association stiano sfruttando i canali messi a disposizione dal Web 2.0 e dai cosiddetti nuovi media. Il progetto si propone quindi di rispondere ai seguenti tre quesiti di ricerca:  1 Quali sono gli strumenti attualmente a disposizione delle società NBA per promuovere il loro “prodotto” relativamente all’utilizzo delle tecnologie del Web 2.0 e dei Social Media?  2 Quali vantaggi e quali cambiamenti hanno portato queste nuove tec

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Bob, Clifford Allan 1958. "The marketing of rebellion in global civil society : political insurgencies, international media, and growth of transnational support." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10239.

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Maia, Gabriel Monteiro da Fonseca Leal. "A estratégia do marketing viral no laço social contemporâneo." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/17053.

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Made available in DSpace on 2016-04-29T13:31:10Z (GMT). No. of bitstreams: 1 Gabriel Monteiro da Fonseca Leal Maia.pdf: 598823 bytes, checksum: 35700c02e6514ebcf21024b2cc2f933a (MD5) Previous issue date: 2014-03-28<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>The present work had as its main purpose to investigate, under the lacanian psychoanalytic notion of discourse as a form for enjoyment implementation on social bonds, the way in which the modality referred to as "viral marketing" largely employed in the Internet fuses with the technical properties of netw

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Mitchell, Lorianne D. "Horse Before Carriage? The Role of Higher Education in Advancing Diversity and Inclusion in Society." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/8327.

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Yang, Zixuan. "Build an Active Foundation for Heavy Metal Subculture Community Success in Contemporary Society." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1554212593057542.

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Cortez, Estrada Liz Estefanía. "La percepción de las niñas de 12 a 17 años frente al mensaje del “femvertising” utilizado en la campaña “Proyecto para la autoestima” de Dove." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653562.

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El presente trabajo tiene como finalidad comprender cuál es la percepción de las niñas frente a los mensajes de “empoderamiento femenino” utilizados en la campaña Dove. Se analizará qué tan efectivo ha sido el mensaje transmitido a las niñas y cómo lo han recibido. Ya que ellas son el futuro target de la marca, y a pesar de no ser las compradoras, se plantea generar cambios en sus actitudes o sentimientos. Se buscará comprender qué valores han podido rescatar, en esta etapa llena de cambios que atraviesan, la cual las compradoras actuales de Dove ya vivieron. Por tal razón, se estudiará el com

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Bruze, Liza, and Weng-San Angie Lee. "The shift from professionalism to commercialism in the auditing profession : “Everything in our society is commercialized”." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48888.

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Background: The auditing profession is in constant change and marketing activities such as advertising has gone from being prohibited to become a legal activity within the profession. The Swedish auditing profession has for a long time been protected by laws and regulations. With the increased use of marketing activities in the profession, researchers claim that the profession has shifted from professionalism to commercialism. Research has argued the positive and negative outcomes of increased marketing activities within the profession where the auditors have had mixed perceptions regarding th

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Rakevicius, Edgaras, and Marjolaine Bert. "Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-13944.

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Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. Internal marketing is studied from the point of view of its tools of implementation, its purposes and also its limits. Conclusion: Internal marketing is revealed as a high potential for NPOs. However, this concept, developed for the profit area, requires some adaptations to fi

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Albertazzi, Sara. "Vogue China: lingua, mercato e società." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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La rivista di moda Vogue ha giocato un ruolo centrale nella diffusione delle informazioni durante la Seconda Guerra Mondiale. In questo elaborato ne sarà presentata sinteticamente la storia, dalla fondazione, alla creazione del gruppo editoriale Condé Nast, fino al riconoscimento del suo ruolo di mass media. In seguito verrà analizzata la frammentaria situazione geolinguistica cinese, e, facendo riferimento al passato di ognuna di queste zone, risaliremo alle ragioni per le quali in Cina esistono ben tre testate Vogue: Vogue China, Vogue Taiwan e Vogue Hong Kong. Infine, ripercorreremo la sto

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Mullatahiri, Vjosa. "Marketing Management in Non-Governmental Organizations in Kosovo : MBA-thesis in markeging." Thesis, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6528.

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<p>This paper presents the marketing management of the nonprofit sector as a prerequisite for NGO sustainability. It examines the existing literature on the nonprofit marketing, the current situation of the local NGOs in Kosovo with regards to the application of marketing. The research methodology follows the introduction and presentation of the research objectives. The theoretical background introduces the necessary baseline to analyze empirical findings. The empirical findings and analysis reveal that nonprofit sector in Kosovo does not have a holistic marketing approach. The focus of the re

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Penrod, Joshua Morgan. "Innovating the Mind: Three Essays on Technology, Society, and Consumer Neuroscience." Diss., Virginia Tech, 2018. http://hdl.handle.net/10919/83364.

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This dissertation examines the emerging practice of consumer neuroscience and neuromarketing, combined called CNNM. CNNM utilizes tools and technologies to measure brain activity and human behavior coupled with scientific theories for explaining behavior and cognition. Consumer neuroscience is one of the newest areas of application of neuroscience and related techniques, and is of significant social consequence for its possible deployment in the market place to both study and shape consumer behavior. Concerns arise in terms of consumer influence and manipulation, but there are also concerns

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Pupelienė, Janina. "Strategic directions for the development of academic libraries in the knowledge society." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20071228_121731-20301.

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Because knowledge and information are becoming the vital resources, appropriate organization and management of them is considered to be the guaranty of the welfare of every state, organization and individual. There could be recognized the stronger attention to institutions that are traditionally related to knowledge and information. Because of the growing strategic importance of information and communication technologies in modern organisations, academic libraries remain a significant unit in the institutions of higher education. The theoretical outline of the importance of academic library st

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Claeys, Barbara Marie André. "How do Flemish subsidized theatres use marketing to contribute to the reinforcement of the relation between the dance world and society." Master's thesis, Instituições portuguesas -- UTL-Universidade Técnica de Lisboa -- -Faculdade de Motricidade Humana, 2002. http://dited.bn.pt:80/29986.

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Kjell, Mikaela, and Leo Sjökvist. "Föreställningen om reklam : Reklammakarnas syn på reklam år 2013." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216806.

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Syfte: Syftet med uppsatsen är att skapa förståelse för de idéer, föreställningar och normer som format underlaget för vår empiriska undersökning. Vår ambition ämnar beskriva reklammakarnas syn på reklam idag och vilka val som påverkat kampanjernas utformande. Syftet ska besvaras med hjälp av frågeställningen, vilka strategiska val ligger bakom skapandet av reklam i vårt konvergerande mediesamhälle? Metod/Material: Vår uppsats är baserad på en kvalitativ forskningsmetod där empirin, som utgörs av personliga intervjuer, står i fokus. Studien speglas av tre teman, vilka reflekterar vår frågestäl

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Hetel, Ioana Laura. "Selves and Shelves. Consumer Society and National Identity in France." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211959481.

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Theben, Alexandra Dominique Danielle. "Playing with food: the impact of marketing via online games on children's behaviour." Doctoral thesis, Universitat Oberta de Catalunya, 2021. http://hdl.handle.net/10803/671651.

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El màrqueting en jocs i advergames en línia ha estat objecte de crítiques i preocupacions. Els objectius d'aquest estudi eren tres: analitzar quin és l'estat de coneixement actual sobre els impactes del màrqueting en línia d'aliments en nens i nenes; analitzar les característiques de les tècniques de màrqueting en línia adreçades a nens i nenes en els jocs i advergames en línia més populars; i comprovar l'efecte d'un advergame que fomenta la fruita sobre el consum de fruites posterior de nens i nenes. Juntament amb aquests objectius, l'estudi també tenia com a objectiu suplir els buits de rece

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Ivaničová, Martina. "Ako sa predáva vzdelanie: analýza marketingových nástrojov používaných v školstve." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205492.

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This master thesis deals with the problematics of marketing in education. It analyses and compares marketing tools used in education, methods of implementing marketing activities in secondary schools in Slovakia, it examines how schools percieves problem of school massification of the education. Thesis consists of two parts. In the first part are defined basic concepts and theoretical foundations related to marketing and to the issue of massification of education. The second one is a research. Methodology characterizes research methods, methods of selection and a description of respondents. Th

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Boorsma, Miranda. "Kunstmarketing : hoe marketing kan bijdragen aan het maatschappelijk functioneren van kunst, in het bijzonder van toneelkunst in Nederland /." Groningen : Rijksuniversiteit Groningen, 1998. http://bibpurl.oclc.org/web/31615.

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Meyer, Paula. "Will the show go on? a marketing concept analysis of the management effectiveness of agricultural show societies in Australia /." View thesis, 2008. http://handle.uws.edu.au:8081/1959.7/35888.

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Thesis (M. Commerce (Hons.)) -- University of Western Sydney, 2008.<br>A thesis submitted to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Master of Commerce (Honours). Includes bibliographical references.

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Pedroso, Juliana Plocharski. "O papel da confiança e atitude na percepção da contribuição do marketing na qualidade de vida do consumidor: uma adaptação de estudo de Peterson, Ekici e Hunt ao contexto brasileiro." Universidade Federal da Paraíba, 2013. http://tede.biblioteca.ufpb.br:8080/handle/tede/7955.

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Procházková, Nikola. "Návrh komunikačního mixu tenisového klubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377601.

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The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential client

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Brandão, Wanderberg Alves. "Consumo saudável: uma análise do comportamento do consumidor no contexto dos alimentos orgânicos." Universidade Federal da Paraíba, 2016. http://tede.biblioteca.ufpb.br:8080/handle/tede/8280.

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Submitted by Morgana Silva (morgana_linhares@yahoo.com.br) on 2016-06-16T18:37:28Z No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e6972146857982a8b50c631a0be1452 (MD5)<br>Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-17T16:04:42Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e6972146857982a8b50c631a0be1452 (MD5)<br>Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-20T11:05:32Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e697

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Harrison, Dominique N. A. "Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3774.

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Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeal

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Girdzijauskas, Andrius. "Socialinės atskirties mažinimas Lietuvoje: asmenų neturinčių pastovios gyvenamosios vietos poreikių įvertinimas ir jų socializacija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080122_094843-66569.

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Socialinės atskirties mažinimo politika Europos sąjungoje. Asmenų neturinčių gyvenamosios vietos poreikių įvertinimas ir jų integracija į visuomenę. Lietuvos socialinio dugno modelis. Socialiai atskirtų asmenų integravimo į visuomenę strategija.<br>Policy of reducing social separation in European Union. Evaluation of the needs of homeless and their integration into society. Model of the social bottom in the Lithuania. Strategy of the integration in sociaty of persons in social separation.

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Figueira, Rebeca Formiga. "Devo, não nego, pago quando puder: uma análise acerca dos fatores condicionantes no comportamento do consumidor endividado." Universidade Federal da Paraíba, 2013. http://tede.biblioteca.ufpb.br:8080/handle/tede/3837.

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Made available in DSpace on 2015-04-16T14:49:05Z (GMT). No. of bitstreams: 1 Arquivototal.pdf: 2269181 bytes, checksum: 676702988c655fe2734f820bfea4d737 (MD5) Previous issue date: 2013-04-29<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>Marketing and society studies aiming to better comprehend consumer debt are of quite relevance as they effectively contribute to public policy making within regulatory agencies of credit, and also to consumer protection agencies that focus on financial consumer protection. In order to encourage research in this field, the objective

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