Relevant bibliographies by topics / Stakeholder marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Stakeholder marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Stakeholder marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Stakeholder marketing"

1

Murphy, Brian, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma, and Rongmei Wang. "Stakeholder perceptions presage holistic stakeholder relationship marketing performance." European Journal of Marketing 39, no. 9/10 (2005): 1049–59. http://dx.doi.org/10.1108/03090560510610716.

Full text
Abstract:
PurposeTo measure marketing performance in a holistic sense.Design/methodology/approachTo augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relations
APA, Harvard, Vancouver, ISO, and other styles
2

Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (2010): 97–102. http://dx.doi.org/10.1509/jppm.29.1.97.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Merrilees, Bill, Don Getz, and Danny O'Brien. "Marketing stakeholder analysis." European Journal of Marketing 39, no. 9/10 (2005): 1060–77. http://dx.doi.org/10.1108/03090560510610725.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

McHugh, Patricia, Christine Domegan, and Sinead Duane. "Protocols for Stakeholder Participation in Social Marketing Systems." Social Marketing Quarterly 24, no. 3 (2018): 164–93. http://dx.doi.org/10.1177/1524500418761626.

Full text
Abstract:
Stakeholder participation is the systematic mapping of potentially influential actors who can affect or be affected by intervention(s). Literature to date acknowledges the presence and interrelatedness of multiple stakeholders but is extremely limited in its approach on how to systematically identify and encourage stakeholder participation in social marketing systems. To address this limitation, this article responds to Buyucek et al.’s call for “stakeholders to be systematically identified and managed throughout the intervention design, planning and implementation.” This research proposes sta
APA, Harvard, Vancouver, ISO, and other styles
5

Kumar, V., Linda D. Hollebeek, Amalesh Sharma, Bharath Rajan, and Rajendra K Srivastava. "Responsible stakeholder engagement marketing." Journal of Business Research 189 (February 2025): 115143. https://doi.org/10.1016/j.jbusres.2024.115143.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Kumar, Vinod, Zillur Rahman, and A. A. Kazmi. "Stakeholder identification and classification: a sustainability marketing perspective." Management Research Review 39, no. 1 (2016): 35–61. http://dx.doi.org/10.1108/mrr-09-2013-0224.

Full text
Abstract:
Purpose – This paper aims to review the literature on stakeholder identification and classification related to sustainability marketing from 1998 to 2012 and provides a generalized approach to stakeholder identification and classification in the field of sustainability marketing. Design/methodology/approach – Beginning with brief introductions of the key concepts, the research discusses landmark studies on the subject in detail. The review process then begins by identifying and selecting relevant research papers from various online databases. Finally, 60 research papers are found suitable for
APA, Harvard, Vancouver, ISO, and other styles
7

Gundlach, Gregory T., and William L. Wilkie. "Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing." Journal of Public Policy & Marketing 29, no. 1 (2010): 89–92. http://dx.doi.org/10.1509/jppm.29.1.89.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Wilhelmus, Kii Yape. "The Application Of Model 7Ps Marketing Mix At STKIP Weetebula." Jurnal Edukasi Sumba (JES) 3, no. 2 (2019): 68–77. http://dx.doi.org/10.53395/jes.v3i2.49.

Full text
Abstract:
This paper describes the marketing planning of STKIP Weetebula to increase the number of STKIP Weetebula students according to the Medium and Long Term Development Strategy of STKIP Weetebula.The first part of this paper explains about marketing, marketing model management, stakeholder analysis and continues with explanations about STKIP Weetebula.In the second part, the key stakeholders are defined using the stakeholder matrix. Once key stakeholders are determined, the next step is to make marketing planning for key stakeholders. There are several marketing planning models that can be used by
APA, Harvard, Vancouver, ISO, and other styles
9

Kline, Teri A., and Greg Carlson. "Stakeholder Perspectives:." Journal of Nonprofit & Public Sector Marketing 1, no. 2-3 (1993): 57–67. http://dx.doi.org/10.1300/j054v01n02_06.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Mahajan, Ritika, Weng Marc Lim, Monica Sareen, Satish Kumar, and Rajat Panwar. "Stakeholder theory." Journal of Business Research 166 (November 2023): 114104. http://dx.doi.org/10.1016/j.jbusres.2023.114104.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Stakeholder marketing"

1

Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

Full text
Abstract:
Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social
APA, Harvard, Vancouver, ISO, and other styles
2

Slabá, Marie. "Strategie marketingové komunikace vysokoškolské instituce s důrazem na využití stakeholder managementu." Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113309.

Full text
Abstract:
The disertation thesis deals with the problem of marketing communication of universities. The main reason for a choice of the topic of dissertation thesis and solution to the theme of the dissertation thesis was a fact that nobody has paid adequate attention to the problem of marketing communication of universities Marketing communication of university is a complex problem which is a key part of strategic marketing of universities. The main emphasis is put on planning of marketing communication of university. The dissertation thesis proceeds from the latest knowledge in theory of marketing com
APA, Harvard, Vancouver, ISO, and other styles
3

Maisenbacher, Nadja. "Die Verantwortung des Marketing für Bezugsgruppen : zum Stand der Integrationsorientierung in Unternehmen /." Frankfurt am Main ; Berlin ; Bern [u.a.] : Lang, 2008. http://swbplus.bsz-bw.de/bsz276361660inh.htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Nogueira, Bárbara Miklasevicius. "Gestão de marketing em um contexto de demandas divergentes entre stakeholders: um estudo exploratório." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03112014-170844/.

Full text
Abstract:
A partir dos anos 1950, o conceito de marketing e a orientação para mercado destacaram a importância do consumidor para as empresas. Nas últimas décadas surgiu uma nova visão que propõe que as demandas de outros públicos também são relevantes, como colocam a orientação para stakeholders e a de marketing holístico, entre outras. Em alguns contextos, porém, consumidor e outros públicos têm demandas divergentes, como na indústria de alimentos brasileira atualmente. Se, por um lado, aumenta o consumo de industrializados, identifica-se que, por outro, o governo tenta mudar a composição desses alime
APA, Harvard, Vancouver, ISO, and other styles
5

Vogt, Roland. "Corporate responsibility, marketing, and reputation : a stakeholder approach for sustainable car fleet management." Thesis, University of Plymouth, 2014. http://hdl.handle.net/10026.1/3130.

Full text
Abstract:
Corporate responsibility is increasingly involved in corporate reputation, and so, in the economic success of a company. Car fleet operating companies are exposed to criticism and, as a direct result of this many corporate protagonists responsible for the operation of car fleets are developing measures to decrease CO2 emissions and fuel consumption. A second trend is the increasing usage of image-generating marketing actions in the worldwide ‘information society’. For various reasons, these image campaigns do not always lead to the expected improvements in corporate reputation. The crucial que
APA, Harvard, Vancouver, ISO, and other styles
6

Caster, JoAnna, and Dana Linnes. "Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26195.

Full text
Abstract:
Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. Purpose: The purpose of this rese
APA, Harvard, Vancouver, ISO, and other styles
7

Casablancas, Segura Carme. "Strategic marketing and stakeholder orientation in the spanish public universities: an empirical analysis." Doctoral thesis, Universitat Autònoma de Barcelona, 2015. http://hdl.handle.net/10803/313227.

Full text
Abstract:
Fonamentada en la teoria institucional, la teoria de les capacitats dinàmiques i la teoria dels stakeholders, la present tesi investiga, en el context de les universitats públiques espanyoles, les relacions entre els antecedents de l'orientació als stakeholders, tan reactiva com proactiva, i les seves conseqüències. Tanmateix, com reaccionen els líders de la universitat pública davant la opció d’implementar i difondre un enfocament estratègic basat en l'orientació als stakeholders, reactiva i proactiva, plantegen la possibilitat de l’existència d'heterogeneïtat entre els responsables de la ges
APA, Harvard, Vancouver, ISO, and other styles
8

Schäfer, Cathrin. "Patient-relationship-Management als Multi-stakeholder-Konzept Erarbeitung interner und externer Erfolgsfaktoren." Hamburg Kovač, 2008. http://d-nb.info/993422764/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Gonzalez-Padron, Tracy L. "Turning corporate social responsibility into opportunity a study of stakeholder orientation and marketing /." Diss., Connect to online resource - MSU authorized users, 2007.

Find full text
Abstract:
Thesis (Ph. D.)--Michigan State University. Dept. of Marketing and Supply Chain Management, 2007.<br>Title from PDF t.p. (viewed on Apr. 21, 2009) Includes bibliographical references (p. 163-184). Also issued in print.
APA, Harvard, Vancouver, ISO, and other styles
10

Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

Full text
Abstract:
<p><strong><em>Research Question</em></strong><strong><em>:</em></strong> Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?<strong> </strong></p><p><strong><em>Purpose:</em></strong> This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers,
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Stakeholder marketing"

1

Kellie, Vincent, Wright Claire, and Chartered Institute of Marketing, eds. Marketing essentials: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. BPP Learning Media, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Tom, Duncan. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. McGraw-Hill, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

García-Rosell, José-Carlos. A multi-stakeholder perspective on sustainable marketing: Promoting sustainability through action and research. University of Lapland, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Wannenwetsch, Felix. Netzwerkgovernance: Effektivität und Legitimität der Global Governance in multisektoralen Verhandlungsnetzwerken aus Sicht eines Ressourcenorientierten Stakeholder-Ansatzes. Metropolis-Verlag, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Barsley, Christopher Scott. To assess the viability of the incentive profile marketing infomediary concept through a case study of the failure of Alladvantage from the perspective of strategic stakeholder analysis. Oxford Brookes University, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Toscano-Hernández, Aníbal Enrique, Saúl Alfonso Esparza-Rodríguez, and Gabino García-Tapia, eds. Sustainability, Stakeholders and Marketing in the Textile Sector. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-6952-0.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Peter, Taylor. Project branding: Using marketing to win the hearts and minds of stakeholders. RMC Publications, 2014.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Ho, Kong Chong. Neighbourhoods for the City in Pacific Asia. Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462983885.

Full text
Abstract:
The largest cities in Pacific Asia are the engines of their countries’ economic growth, seats of national and regional political power, and repositories of the nation’s culture and heritage. The economic changes impacting large cities interact with political forces along with social cultural concerns, and in the process also impact the neighbourhoods of the city. Neighbourhoods for the City in Pacific Asia looks at local collective action and city government responses and its impact on the neighbourhood and the city. A multi-sited comparative approach is taken in studying local action in five
APA, Harvard, Vancouver, ISO, and other styles
9

Tromp, Coyan. Wicked Philosophy. Amsterdam University Press, 2018. http://dx.doi.org/10.5117/9789462988774.

Full text
Abstract:
Wicked Philosophy. Philosophy of Science and Vision Development for Complex Problems provides an overview of the philosophy of the natural sciences, the social sciences and the humanities, and explores how insights from these three domains can be integrated to help find solutions for the complex, ‘wicked’ problems we are currently facing. The core of a new science-based vision is complexity thinking, offering a meta-position for navigating alternative paradigms and making informed choices of resources for projects involving complex problems. The book also brings design thinking into problem-so
APA, Harvard, Vancouver, ISO, and other styles
10

Stakeholder Marketing. Routledge, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Stakeholder marketing"

1

Burmann, Christoph. "Stakeholder-Verantwortung von Marketing und marktorientierter Unternehmensführung." In Marketing Weiterdenken. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18538-1_22.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Horbel, Chris. "Stakeholders in sport marketing." In Stakeholder Analysis and Sport Organisations. Routledge, 2021. http://dx.doi.org/10.4324/9781003111917-16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Nygaard, Arne. "Stakeholder-Analyse und Zertifizierungsstrategie." In Green Marketing und Unternehmertum. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-76100-3_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Barrett, Melissa, Massimo Marino, Francesca Brkic, and Carlo Alberto Pratesi. "Stakeholder engagement and sustainable marketing." In How to Create a Sustainable Food Industry. Routledge, 2023. http://dx.doi.org/10.4324/9781003449744-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Nygaard, Arne. "Stakeholder Analysis and Certification Strategy." In Green Marketing and Entrepreneurship. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-50333-7_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Rivera, Reynaldo G. "Stakeholder/Partnership Planning." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-030-14449-4_100-1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Brychkov, Dmitry, Christine Domegan, Edelle Doherty, Raquel de Castro Rodrigues Lima, and Eoghan Clifford. "Encouraging sustainable energy performance in multi-stakeholder systemic school environment." In Social Marketing, 4th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003200086-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Cruz, Ana, and Aleksej Heinze. "Developing a stakeholder value persona." In Digital and Social Media Marketing, 3rd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Yoon, Juha, Wonseok (Eric) Jang, and Paul M. Pedersen. "Social Media and Stakeholder Relationships." In Marketing Analysis in Sport Business. Routledge, 2022. http://dx.doi.org/10.4324/9781003302476-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lunde, Matthew B. "Ethical Concerns of Un(Sustainable) Stakeholders: A Reexamination of Stakeholder Theory in Sustainable Decision-Making." In Marketing Transformation: Marketing Practice in an Ever Changing World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_26.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Stakeholder marketing"

1

Bodi, Diana-Cristina. "COMMUNICATION MODELS IN THE NON-GOVERNMENTAL ORGANIZATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s07/39.

Full text
Abstract:
The challenges of the last years have shown that the survival of non-governmental organizations depends on their ability to communicate and to be seen and heard by stakeholders and the general public. This paper describes the results of an exploratory qualitative research, whose main objective was to identify the methods of communication and promotion applied by non-governmental organizations in the social services sector and their implications. The research was carried out in the period 2021- 2023, on a number of 23 non-governmental organizations accredited by the Romanian Government, from Br
APA, Harvard, Vancouver, ISO, and other styles
2

Prasetyono, Prasetyono. "Madura Coastal Tourism Problem: A Stakeholder Perspective." In The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.79.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Tartaraj, Azeta, and Brunela Trebicka. "Marketing of the Territory of Tirana City, Albania: Strategies for Economic Development and Tourism Promotion." In 9th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eraz.2023.583.

Full text
Abstract:
This study examines the role of territorial marketing in enhanc­ing economic growth and tourism in Tirana City, Albania. Employing a mixed-methods approach, including stakeholder interviews and tourism data analysis, the research highlights the significant impact of effective marketing strategies tailored to Tirana’s unique attractions. These strategies not only at­tract tourists but also stimulate local economic activities. The study under­scores the importance of public-private partnerships and digital marketing in boosting territorial marketing efforts. However, its focus on Tirana limits t
APA, Harvard, Vancouver, ISO, and other styles
4

Furčić, Martina, and Ljudevit Pranić. "WHAT THEY SAY AND WHAT THEY DO: COMPARING DESTINATION MARKETING ACTIVITIES RELATED TO MOVIE TOURISM IN CROATIA’S ZADAR COUNTY." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.19.

Full text
Abstract:
Purpose – While influence of movies and television on destination image and tourist destination choice is well documented in tourism literature, understanding of the perceptions of destination marketers in movie locations remains an emerging area of inquiry. Consequently, the objectives of this study are: (a) to assess the perceptions of key destination stakeholders regarding the level of integration of movie-induced tourism and destination marketing after a movie's release, and (b) to compare their perceptions to what can actually be observed, in a relatively popular movieshooting destination
APA, Harvard, Vancouver, ISO, and other styles
5

Ara, Husna. "Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory." In 13th Asian Academy of Management International Conference 2019. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.22.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Voyer, Benjamin, Minas Kastanakis, and Ann Kristin Rhode. "CO-CREATING STAKEHOLDER AND BRAND IDENTITIES: A CROSS-CULTURAL CONSUMER PERSPECTIVE." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.01.05.01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Pavicic, Jurica. "School Principals as Jugglers." In 2nd International Conference on Advanced Research in Education. Acavent, 2019. http://dx.doi.org/10.33422/2nd.educationconf.2019.11.799.

Full text
Abstract:
At daily basis school principals need to balance between needs and wishes of different stakeholders. As the most important stakeholder stands out pupils from which is expected to perform at high level all the time. Another very important stakeholders are teachers which (often) are not motivated enough (financially, emotionally, socially) to give the best in the classrooms. Also, there are parents which expect that their children are exposed to best knowledge; government who expect that school system in general is at internationally competitive level; and also, companies who wishes to have peop
APA, Harvard, Vancouver, ISO, and other styles
8

Pavluković, Vanja, Iva Slivar, and Sanja Kovačić. "COMPARATIVE ANALYSIS OF TOURISM DESTINATION COMPETITIVENESS: CROATIA VS. SERBIA." In Tourism and Hospitality Industry: Trends and Challenges. University of Rijeka, Faculty of Tourism and Hospitality Management, 2024. http://dx.doi.org/10.20867/thi.27.11.

Full text
Abstract:
The purpose of this paper is to evaluate the tourism destination competitiveness of Croatia and Serbia from the perspective of tourism industry stakeholders, and subsequently compare their perceptions. Using the convenience sampling method and the snowball approach, tourism stakeholders in both countries were asked to assess 47 competitiveness indicators across four dimensions on a 5-point Likert scale. Comparative analysis of survey results revealed commonalities and disparities in stakeholders’ viewpoints. The findings indicate that both Croatia and Serbia should focus on addressing perceive
APA, Harvard, Vancouver, ISO, and other styles
9

Polyakova, Ganna. "ENVIRONMENTAL, MARKETING-MONITORING AND STAKEHOLDER APPROACHES TO INSTITUTIONAL QUALITY ASSURANCE IN HIGHER EDUCATION." In PSYCHOLOGICAL AND PEDAGOGICAL PROBLEMS OF MODERN SPECIALIST FORMATION. ХОГОКЗ (KRPOCH), 2017. http://dx.doi.org/10.26697/9789669726094.2017.131.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Centeno, Dave, and Jeff Jianfeng Wang. "CELEBRITIES AS HUMAN BRANDS: AN INQUIRY ON STAKEHOLDER-ACTOR CO-CREATION OF BRAND IDENTITIES." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.03.04.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Stakeholder marketing"

1

Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

Full text
Abstract:
This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
APA, Harvard, Vancouver, ISO, and other styles
2

Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

Full text
Abstract:
This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe
APA, Harvard, Vancouver, ISO, and other styles
3

Yim, Chea, and Bruce McKenney. Domestic Fish Trade: A Case Study of Fish Marketing from the Great Lake of Phnom Penh. Cambodia Development Resource Institute, 2003. https://doi.org/10.64202/wp.29.200311.

Full text
Abstract:
This study investigates the domestic freshwater fish trade in Cambodia, focusing on the marketing chain from the Tonle Sap (Great Lake) to retail markets in Phnom Penh. As one of Cambodia’s most traded commodities, freshwater fish play a vital role in rural livelihoods and food security. The research examines market structures, transaction dynamics, and key constraints affecting trade efficiency. Based on interviews with fishers, traders, distributors, and retailers, as well as direct observation of trade activities, the study reveals a tightly linked credit-dependent system. Fishers are often
APA, Harvard, Vancouver, ISO, and other styles
4

Avis, William. Responsible E-Waste Value Chains in Africa. Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/k4d.2022.015.

Full text
Abstract:
Population growth, increasing prosperity and changing consumer habits globally are increasing demand for consumer electronics. Further to this, rapid changes in technology, falling prices, increased affordability and consumer appetite for new products have exacerbated e-waste management challenges and seen millions of tons of electronic devices become obsolete. This rapid literature review collates evidence from academic, policy focussed and grey literature on e-waste value chains. The report should be read I conjunction with an earlier report on e-waste management. E-waste is any electrical o
APA, Harvard, Vancouver, ISO, and other styles
5

Trapani, Paola. Collaborative Housing as a Response to the Housing Crisis in Auckland. Unitec ePress, 2018. http://dx.doi.org/10.34074/ocds.0821.

Full text
Abstract:
According to future projections based on current demographic growth trends, Auckland’s population will reach two million in 2033. Since the city is already afflicted by a serious housing crisis, at the beginning of 2017 the newly elected Mayor Phil Goff set up a task force. Formed by representatives of various stakeholders, it was given the task of producing a report with strategic and tactical guidelines to mitigate the situation. Unitec researchers were invited to respond to the report, which came out at the end of 2017, in the form of three think pieces towards the Building Better Homes, To
APA, Harvard, Vancouver, ISO, and other styles
6

Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

Full text
Abstract:
The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis
APA, Harvard, Vancouver, ISO, and other styles
7

You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

Full text
Abstract:
Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th
APA, Harvard, Vancouver, ISO, and other styles
8

Benefit-Risk Balance for Medicinal Products. Council for International Organizations of Medical Sciences, 2025. https://doi.org/10.56759/gwfz1791.

Full text
Abstract:
This report provides insights into the methods used to evaluate the benefit-risk (BR) balance of a medicinal product. A favourable BR profile must be established for all medicinal products prior to marketing. This balance must be reassessed periodically in the post-marketing setting when new information regarding the benefits and risks, or the landscape of their application, becomes available. This report builds on the foundations of the CIOMS Working Group IV report published in 1998, and entitled: Benefit-Risk Balance for Marketed Drugs: Evaluating Safety Signals; and expands to BR managemen
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Stakeholder marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography