Log in

Relevant bibliographies by topics / Stereotypes of gender

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers
Reports

Academic literature on the topic 'Stereotypes of gender'

Author: Grafiati

Published: 7 September 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Stereotypes of gender.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Stereotypes of gender"

1

Kodirova, Mahira. "THE IMPORTANCE OF GENDER SETERIIOTYPES IN COMMUNICATION." International journal of advanced research in education, technology and management 2, no. 5 (2023): 82–95. https://doi.org/10.5281/zenodo.7922999.

Full text

Abstract:

Gender differences in dishonesty and mistrust have been reported across cultures and linked to stereotypes about more trustworthy and trusting females. Here we focus on fundamental issues of trust-based communication that may be affected by gender: the decisions  to honestly deliver private information and whether to trust that this delivered information is honest. Using laboratory experiments that model trust-based strategic communication and response, we examined the relationship between gender, gender stereotypes, and gender discriminative lies and challenges. Drawing from a

APA, Harvard, Vancouver, ISO, and other styles

2

Liu, Yasi, Junyu Yang, and Zhuo Huang. "Analysis on the Causes and Influence of College Students ' Occupational Gender Stereotypes." BCP Social Sciences & Humanities 16 (March 26, 2022): 536–49. http://dx.doi.org/10.54691/bcpssh.v16i.510.

Full text

Abstract:

Based on the sampling survey data of ten universities in Wuhan, this study uses binary Logistic regression and Stereotypic Explanatory Bias (SEB) quantitative method to explore the influencing factors of college students' occupational gender stereotypes and analyze the influence of college students' occupational gender stereotypes on their employment choices from the point of occupational gender stereotype. The results show that: Wuhan college students have significant occupational gender stereotypes, but will consciously suppress external stereotypes; Occupational concept affects occupational

APA, Harvard, Vancouver, ISO, and other styles

3

Plant, E. Ashby, Janet Shibley Hyde, Dacher Keltner, and Patricia G. Devine. "The Gender Stereotyping of Emotions." Psychology of Women Quarterly 24, no. 1 (2000): 81–92. http://dx.doi.org/10.1111/j.1471-6402.2000.tb01024.x.

Full text

Abstract:

Three studies documented the gender stereotypes of emotions and the relationship between gender stereotypes and the interpretation of emotionally expressive behavior. Participants believed women experienced and expressed the majority of the 19 emotions studied (e.g., sadness, fear, sympathy) more often than men. Exceptions included anger and pride, which were thought to be experienced and expressed more often by men. In Study 2, participants interpreted photographs of adults' ambiguous anger/sadness facial expressions in a stereotype-consistent manner, such that women were rated as sadder and

APA, Harvard, Vancouver, ISO, and other styles

4

Klymenko, I. V., and A. O. Kozelska. "THE PSYCHOLOGICAL FEATURES OF THE PERCEPTION OF ADVERTISING WITH DIFFERENT GENDER-ROLE MODELS." Ukrainian Psychological Journal, no. 2(16) (2021): 54–69. http://dx.doi.org/10.17721/upj.2021.2(16).4.

Full text

Abstract:

The article considers the problem of gender discrimination and popular gender stereotypes in the advertising, as well as studies the psychological features of the perception of advertising with different gender-role models: in particular, advertising with gender discrimination or with gender stereotypes, the gender-neutral advertising and advertising with signs of femvertising (which challenges such stereotypes). The authors analysed the mechanisms of gender stereotype alimentation in advertising, the main varieties of such stereotypes and types of the stereotyped advertising characters of bot

APA, Harvard, Vancouver, ISO, and other styles

5

Åkestam, Nina, Sara Rosengren, Micael Dahlén, Karina T. Liljedal, and Hanna Berg. "Gender stereotypes in advertising have negative cross-gender effects." European Journal of Marketing 55, no. 13 (2021): 63–93. http://dx.doi.org/10.1108/ejm-02-2019-0125.

Full text

Abstract:

Purpose This paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s reactions to stereotyped female portrayals should hold across gender portrayal and target audience gender. Design/methodology/approach In two experimental studies, the effects of stereotyped portrayals (vs non-stereotyped portrayals) across gender are compared. Findings The results show that advertising portrayals of women and men have a presumed negative influence on others, leading to higher levels of ad reactan

APA, Harvard, Vancouver, ISO, and other styles

6

Falbén, Johanna K., Dimitra Tsamadi, Marius Golubickis, et al. "Predictably confirmatory: The influence of stereotypes during decisional processing." Quarterly Journal of Experimental Psychology 72, no. 10 (2019): 2437–51. http://dx.doi.org/10.1177/1747021819844219.

Full text

Abstract:

Stereotypes facilitate the processing of expectancy-consistent (vs expectancy-inconsistent) information, yet the underlying origin of this congruency effect remains unknown. As such, here we sought to identify the cognitive operations through which stereotypes influence decisional processing. In six experiments, participants responded to stimuli that were consistent or inconsistent with respect to prevailing gender stereotypes. To identify the processes underpinning task performance, responses were submitted to a hierarchical drift diffusion model (HDDM) analysis. A consistent pattern of resul

APA, Harvard, Vancouver, ISO, and other styles

7

Do Nascimento, João Vitor Lourenço Batista, Jário José Dos Santos Júnior, Geiser Chalco Challco, and Ig Ibert Bittencourt. "When boosting gender stereotypes increases flow experience and reduces self-handicapping in gamified tutoring systems." Journal of the Brazilian Computer Society 30, no. 1 (2024): 274–85. http://dx.doi.org/10.5753/jbcs.2024.3600.

Full text

Abstract:

The threat of stereotypes affects various psychological mechanisms, including affective/subjective, cognitive, and motivational ones, and can be present in gamified online educational environments in various ways. In this study, we aimed to investigate whether gender stereotypes in gamified virtual environments could affect the flow experience, self-handicapping behavior, and performance of Brazilian students. To achieve this, we experimented with 147 participants (60 males and 87 females) who were high school and higher education students from public and private institutions in the state of A

APA, Harvard, Vancouver, ISO, and other styles

8

Arifatin, Fais Wahidatul. "Gender Stereotype in Joyce Lebra’s The Scent of Sake." NOTION: Journal of Linguistics, Literature, and Culture 1, no. 2 (2019): 76. http://dx.doi.org/10.12928/notion.v1i2.976.

Full text

Abstract:

Gender stereotype should be understood as negative beliefs shared by a particular group due to over-simplification and generalization. In this study, gender stereotype is used to mean negative beliefs toward women, which is based on their sexual or gender identity instead of their personal quality and individual competence. The writer try to show that in The Scent of Sake by Joyce Lebra is considered as a novel depicting the issue of gender stereotype in Japanese family culture, especially in managing the sake business which is represented trough Rie as the main character. Hence, in this study

APA, Harvard, Vancouver, ISO, and other styles

9

M, Aruna, and Gunasundari K. "Empowering of Feminine in Indian Advertisements." International Journal of Computer Communication and Informatics 4, no. 1 (2022): 11–22. http://dx.doi.org/10.34256/ijcci2212.

Full text

Abstract:

In general, female stereotypes shape the advertising industry, and some recent studies suggest that other types of non-stereotype gender role representations in advertising can have many positive effects. The purpose of this study is to investigate the gender stereotypes of women in modern days advertising. Regardless of gender, there are many positive effects on the brand-related and social impact of non-stereotypic representations of the professional gender role in advertising to respondents. These results also show the format of these stereotypes about how women are portrayed in advertising

APA, Harvard, Vancouver, ISO, and other styles

10

Sullivan, Jessica, Angela Ciociolo, and Corinne A. Moss-Racusin. "Establishing the content of gender stereotypes across development." PLOS ONE 17, no. 7 (2022): e0263217. http://dx.doi.org/10.1371/journal.pone.0263217.

Full text

Abstract:

Gender stereotypes shape individuals’ behaviors, expectations, and perceptions of others. However, little is known about the content of gender stereotypes about people of different ages (e.g., do gender stereotypes about 1-year-olds differ from those about older individuals?). In our pre-registered study, 4,598 adults rated either the typicality of characteristics (to assess descriptive stereotypes), or the desirability of characteristics (to assess prescriptive and proscriptive stereotypes) for targets who differed in gender and age. Between-subjects, we manipulated target gender (boy/man vs.

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Stereotypes of gender"

1

Kim, Kwangok. "Developing a stereotype index of gender role stereotypes in television advertising /." Available to subscribers only, 2005. http://proquest.umi.com/pqdweb?did=1068248591&sid=25&Fmt=2&clientId=1509&RQT=309&VName=PQD.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Wilkinson, Lisa. "Gender Stereotypes of Citizenship Performance." [Tampa, Fla. : s.n.], 2003. http://purl.fcla.edu/fcla/etd/SFE0000098.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Castellaro, Giovanna <1983&gt. "Learning italian through gender stereotypes." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3108.

Full text

Abstract:

La società è costruita da reti di comunicazioni linguistiche che permettono scambio culturale tra i suoi componenti. Attraverso questo lavoro di ricerca, si è voluta indagare la possibilità di pratiche didattiche relative all’insegnamento della cultura italiana, proponendo un percorso linguistico-interculturale teso ad avvicinare apprendenti L2 alla società italiana in maniera più autentica possibile. Si è valutata la necessità di affrontare il tema dello stereotipo: È inevitabile ricorrere a generalizzazioni quando si parla della cultura di un popolo? Per rispondere a questo quesito, si è tr

APA, Harvard, Vancouver, ISO, and other styles

4

Mathews, Adrienne. "GENDER STEREOTYPES AND THE GOVERNOR'S MANSION." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3151.

Full text

Abstract:

This study analyzes the effects of gender stereotypes on women gubernatorial candidates in the post "Year of the Woman" era to determine whether or not the electoral gains made by women running for legislative office in 1992 also extended to women contesting executive elections in subsequent years. This study proceeds in two parts. The first part of this study provides an empirical analysis of contextual and candidate specific factors thought to affect the way in which gender stereotypes surface during gubernatorial campaigns and how they affect women candidates accordingly. The contextual fac

APA, Harvard, Vancouver, ISO, and other styles

5

Kuchynka, Sophie Lois. "System Threats and Gender Differences in Sexism and Gender Stereotypes." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5720.

Full text

Abstract:

In the United States, women’s persistent gains in structural power may cause backlash among those motivated to preserve the status quo. The proposed study examines the conditions that prompt men and women to endorse sexism and promote gender stereotypes. System justification theory proposes that people are motivated to justify the socio-political system that governs them and threats to the stability of their system can increase individual’s motivated defenses. I expect men to show the strongest motivated defenses when the hierarchy is threatened or viewed as unstable, because to protect group-

APA, Harvard, Vancouver, ISO, and other styles

6

Kuchynka, Sophie. "System Threats and Gender Differences in Sexism and Gender Stereotypes." Thesis, University of South Florida, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1597535.

Full text

Abstract:

<p> In the United States, women’s persistent gains in structural power may cause backlash among those motivated to preserve the status quo. The proposed study examines the conditions that prompt men and women to endorse sexism and promote gender stereotypes. System justification theory proposes that people are motivated to justify the socio-political system that governs them and threats to the stability of their system can increase individual’s motivated defenses. I expect men to show the strongest motivated defenses when the hierarchy is threatened or viewed as unstable, because t

APA, Harvard, Vancouver, ISO, and other styles

7

Thiem, Kelsey. "Gender stereotypes and academic performance : the influence of salient role models on stereotype validation." Diss., University of Iowa, 2016. https://ir.uiowa.edu/etd/2283.

Full text

Abstract:

People commonly seek out role models when they want to achieve their goals because role models help people believe that success is possible and demonstrate how to achieve it. Because seeking out role models is a common occurrence, a great deal of research has been devoted to understanding the effects that they can have on those who look up to them. One effect that has not been previously examined is the extent to which role models can affect people’s certainty in their previous performance perceptions. Evaluative certainty is often increased for people when their performance perceptions are co

APA, Harvard, Vancouver, ISO, and other styles

8

Taranova, D. "Gender Stereotypes In Sumy Regional Television News." Thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/84667.

Full text

Abstract:

Traditional mass media, including television, is a special form of social communication. It acts both as a mirror and a pointer, identifying and establishing the unwritten rules of society. A special place among the latter is occupied by gender stereotypes – repertoire of emotions, attitudes, behaviors, and perceptions that are commonly associated more with one sex than with the other. Content analysis of journalistic materials can give us an existing picture: which stereotypes exist now in our society.

APA, Harvard, Vancouver, ISO, and other styles

9

Smith, Sharon. "Implication of Gender Stereotypes for Public Policy." VCU Scholars Compass, 2010. http://scholarscompass.vcu.edu/etd/98.

Full text

Abstract:

Stereotypes continue to be present and impact the assessment of women’s leadership effectiveness. Using a data set of senior executives in the public sector from The Leadership Circle multi-rater assessment tool, research supports the theory that gender influences how bosses rate their direct reports on leadership effectiveness. Survey data identifying leadership characteristics in the assessment as communal or agentic substantiate role congruence theory that women are still penalized for behaving contrary to the feminine stereotype. Role congruence theory seeks to explain the barriers that

APA, Harvard, Vancouver, ISO, and other styles

10

Boyle, Suzanne. "Men's and Women's Meta-Stereotypes and Out-Group Stereotypes in Relation to Sexism." Thesis, Boston College, 2003. http://hdl.handle.net/2345/423.

Full text

Abstract:

Thesis advisor: Timothy A. Duket<br>Abstract The primary goal of this research was to examine men's and women's meta-stereotypes, the stereotypes that group members expect out-group members to hold about their own group, and out-group stereotypes, the stereotypes that group members hold about the opposite gender. It was predicted that the magnitude of these stereotypes would be greater among individuals with higher sexism scores than among individuals with lower sexism scores. Results of this study indicate the existence of meta-stereotypes and out-group stereotypes held by men and women, alon

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Stereotypes of gender"

1

1947-, Basow Susan A., ed. Gender: Stereotypes and roles. 3rd ed. Brooks/Cole Pub. Co., 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

1947-, Basow Susan A., ed. Gender stereotypes: Traditions and alternatives. 2nd ed. Brooks/Cole Pub. Co., 1986.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Pat, Boland, WEEA Publishing Center, and Education Development Center, eds. Gender stereotypes: The links to violence. WEEA Publishing Center, Education Development Center, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Lea, Stewart, ed. Communication and gender. 4th ed. Allyn and Bacon, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Heywood, Susie, and Barbara Adzajlic. Challenging Gender Stereotypes in the Early Years. Routledge, 2022. http://dx.doi.org/10.4324/9781003167921.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

John, Archer. Adolescent gender stereotypes: A comment on Keyes. Lancashire Polytechnic, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Szirom, Tricia. Teaching gender?: Sex education and sexual stereotypes. Allen & Unwin, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Ruth, Whitehouse, Queen Mary and Westfield College. Accordia Research Centre., and University College, London. Institute of Archaeology., eds. Gender and Italian archaeology: Challenging the stereotypes. Accordia Research Centre, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Borisoff, Deborah. The power to communicate: Gender differences as barriers. Waveland Press, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Laporte, Darlene Claire. Gender and language: Their effects on perceptual stereotypes. Laurentian University, Department of Psychology, 1996.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Stereotypes of gender"

1

Brannon, Linda. "Gender Stereotypes." In Gender, 8th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003354543-3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Hertz-Tang, Amber, and Molly Carnes. "Gender Stereotypes." In Burnout in Women Physicians. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-44459-4_5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Gerber, Gwendolyn L. "Gender Stereotypes." In Gender in Transition. Springer US, 1989. http://dx.doi.org/10.1007/978-1-4684-5631-8_5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Vaidya, Shubhangi. "Gender Stereotypes." In Encyclopedia of the UN Sustainable Development Goals. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-70060-1_27-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Best, Deborah L. "Gender Stereotypes." In Encyclopedia of Sex and Gender. Springer US, 2003. http://dx.doi.org/10.1007/0-387-29907-6_2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Vaidya, Shubhangi. "Gender Stereotypes." In Encyclopedia of the UN Sustainable Development Goals. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-319-95687-9_27.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Davies, David. "Gender stereotypes." In The Regulation of Gender Stereotypes in Advertising. Routledge, 2025. https://doi.org/10.4324/9781003336037-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Davies, David. "Theorising gender stereotypes." In The Regulation of Gender Stereotypes in Advertising. Routledge, 2025. https://doi.org/10.4324/9781003336037-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Fournier-Tombs, Eleonore. "Sexual Stereotypes and Body Image." In Gender Reboot. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-41390-2_7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Porrone, Arianna, and Margherita Paola Poto. "Dis-empowering gender stereotypes." In Gender Diversity, Equity, and Inclusion in Academia. Routledge, 2023. http://dx.doi.org/10.4324/9781003363590-23.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Stereotypes of gender"

1

Lutz, Marlene, Rochelle Choenni, Markus Strohmaier, and Anne Lauscher. "Local Contrastive Editing of Gender Stereotypes." In Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing. Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.emnlp-main.1197.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Palomo-Domínguez, Isabel, and Rūta Tamošiūnaitė. "POST-DIGITAL STORYTELLING FOR GENDER EQUALITY: FOSTERING FREE-GENDER STEREOTYPES CAREER CHOICES." In 17th annual International Conference of Education, Research and Innovation. IATED, 2024. https://doi.org/10.21125/iceri.2024.1143.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Valerio-Ureña, Gabriel, Giomara Sevilla-Campoverde, Soledad Ortúzar, and Christian Lazcano. "Gender Stereotypes in the Creation of Educational Cases with ChatGPT." In 2024 International Symposium on Multimedia (ISM). IEEE, 2024. https://doi.org/10.1109/ism63611.2024.00059.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Stefanowicz-Kocoł, Anna. "WORDS THAT BIND: LINGUISTIC PATTERNS AND THE REPRODUCTION OF GENDER STEREOTYPES." In 17th International Conference on Education and New Learning Technologies. IATED, 2025. https://doi.org/10.21125/edulearn.2025.2425.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Elliniadou, Elena, Chryssa Sofianopoulou, and Mariza Tsakalerou. "Do STEM Interventions Challenge Gender Stereotypes? A Critical Examination in Students' Perceptions." In 2025 IEEE Global Engineering Education Conference (EDUCON). IEEE, 2025. https://doi.org/10.1109/educon62633.2025.11016644.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Kapteijns, Aafje I., and Maartje De Graaf. "Gender-Emotion Stereotypes in HRI: The Effects of Robot Gender and Speech Act on Evaluations of a Robot." In 2024 33rd IEEE International Conference on Robot and Human Interactive Communication (ROMAN). IEEE, 2024. http://dx.doi.org/10.1109/ro-man60168.2024.10731294.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Valeeva, Elvira Damirovna, Adel Azatovich Valeev, and Elmira Rinatovna Nurullina. "Gender stereotypes." In VII International Conference “Kazan sociological readings”. Kazan University Publishing House, 2024. http://dx.doi.org/10.26907/ksr.7.2024.144.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Laska, Ihor. "GENDER AND PERSONALITY STEREOTYPES." In THEORETICAL AND EMPIRICAL SCIENTIFIC RESEARCH: CONCEPT AND TRENDS, chair Inna Kozubai. European Scientific Platform, 2021. http://dx.doi.org/10.36074/logos-10.12.2021.v2.26.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

A.Constantin, Andreea. "Gender Stereotypes Accommodation: A Study with Romanian Immigrants in Spain." In 5th World Conference on Psychology and Behavioral Science. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-974314-9-4-013.

Full text

Abstract:

Evidence suggests that, during the acculturation process, immigrants' stereotypes of different social groups relevant in the host culture can become more similar to those of the native majority from the host country and less similar to those of the native majority from the country of origin. This study aims to examine whether living in a more gender-equal social context influences immigrants' attribution of stereotypes assigned to both men and women. The impact of the perceived gender role non-traditionalism in both private and public contexts is investigated as a mechanism driving the potenti

APA, Harvard, Vancouver, ISO, and other styles

10

Ferreira, Eduarda. "Gender and ICT: School and gender stereotypes." In 2017 International Symposium on Computers in Education (SIIE). IEEE, 2017. http://dx.doi.org/10.1109/siie.2017.8259672.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Stereotypes of gender"

1

Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

Full text

Abstract:

This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar

APA, Harvard, Vancouver, ISO, and other styles

2

Glaeser, Edward, and Yueran Ma. The Supply of Gender Stereotypes and Discriminatory Beliefs. National Bureau of Economic Research, 2013. http://dx.doi.org/10.3386/w19109.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Tsepkalo, Tetiana. SOCIAL ROLES AND STEREOTYPES OF FEMININITY IN THE ALMANAC «KURIER KRYVBASU». Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12172.

Full text

Abstract:

The subject of this research is the social roles and stereotypes of femininity in the almanac «Kurier Kryvbasu». The aim of the study is to conduct a systematic analysis of gender stereotypes of femininity in the literary almanac. The article employs the following methods: theoretical – for studying gender theory, stereotyping, and their application in the analysis of the content of the periodical; systemic-structural analysis – for conducting a systematic analysis of the social roles of femininity in the almanac «Kurier Kryvbasu»; structural-typological – for studying the content and structur

APA, Harvard, Vancouver, ISO, and other styles

4

Zanoni, Wladimir, Hugo Hernández, José Gomez, and Judith Brito. Unequal Access?: Gender and Sexual Orientation in Ecuador's Rental Market. Inter-American Development Bank, 2024. https://doi.org/10.18235/0013309.

Full text

Abstract:

This paper investigates housing discrimination in Ecuadors rental market against women- led and gay male and lesbian (WGL) families, compared to male-led and heterosexual families. Discrimination in housing markets is a critical quality-of-life issue because it exacerbates social disparities by limiting access to safe neighborhoods, quality services, and economic opportunities for marginalized groups. Using an artifactual field experiment with real estate agents (REAs) in Ecuador, we examine whether discrimination varies by the gender of REAs and explore the underlying mechanisms driving this

APA, Harvard, Vancouver, ISO, and other styles

5

Mitchell, Livvy, Isabelle Sin, Maanaima Soa-Lafoai, and Colleen Ward. Gendered parenting and the intergenerational transmission of gendered stereotypes: Evidence from the Growing Up in New Zealand survey. Motu Economic and Public Policy Research, 2022. http://dx.doi.org/10.29310/wp.2022.10.

Full text

Abstract:

This paper investigates the intergenerational transmission of gender attitudes and inequality in Aotearoa New Zealand from parents to their young children. We use the Growing up in New Zealand (GUiNZ) survey to explore whether the parenting of boy and girl children differs in such a way that perpetuates traditional Western gender stereotypes and gendered expectations, and for which groups gendered parenting is most prevalent. We find there are many dimensions in which parents offer equal opportunities to their boy and girl children; however, there are also several aspects of parenting that sho

APA, Harvard, Vancouver, ISO, and other styles

6

Lavy, Victor. Do Gender Stereotypes Reduce Girls' Human Capital Outcomes? Evidence from a Natural Experiment. National Bureau of Economic Research, 2004. http://dx.doi.org/10.3386/w10678.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Markova, Ivana, and Victoria Yao-Hue Lo. Consumer Attitudes Toward Gender Binary Stereotypes and Androgynous Advertisements Based on Media Exposure. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8445.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Avitzour, Eliana, Adi Choen, Daphna Joel, and Victor Lavy. On the Origins of Gender-Biased Behavior: The Role of Explicit and Implicit Stereotypes. National Bureau of Economic Research, 2020. http://dx.doi.org/10.3386/w27818.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Yilmaz, Ihsan, and Kainat Shakil. Gender Populism: Civilizational Populist Construction of Gender Identities as Existential Cultural Threats. European Center for Populism Studies (ECPS), 2023. http://dx.doi.org/10.55271/pp0023.

Full text

Abstract:

In the Islamist version of civilizational populism, the emotional backlash against the rise of secularism, multiculturalism, progressive ideas, and ‘wokeness,’ has been skillfully employed. While for the populists, populist far right and civilizational populists in the West, usually the Muslims are the civilizational other, we argue in this article, in the Islamist civilizational populism, the list of civilizational enemies of the Muslim way of life also includes feminists and LGBTQ+ rights advocates.Gender populism is a relatively new concept that refers to the use of gender symbolism, langua

APA, Harvard, Vancouver, ISO, and other styles

10

Бережна, Маргарита Василівна. Translator’s Gender in the Target Text. Publishing House “Baltija Publishing”, 2020. http://dx.doi.org/10.31812/123456789/4140.

Full text

Abstract:

For the last three decades, the issue of translator’s gender and its representation in the target text has been actively researched in translation studies. Over the period there appeared numerous, sometimes contradicting views on markers of feminine / masculine / other types of speech, on whether the translator’s gender is revealed in the target text, and on the quality of translation depending on the translator’s gender. The present paper focuses on the translator’s gender markers in the target text. Taking into account the results of other linguists and my own observations, I consider the re

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!