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Dissertations / Theses on the topic 'Strategic analyzes'

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Published: 28 May 2022
Last updated: 30 July 2025

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1

Gonçalves, Michele Severo. "ANÁLISE DOS ASPECTOS INTERNOS, DO AMBIENTE EXTERNO E ELABORAÇÃO DE CENÁRIOS COMO BASE PARA A DEFINIÇÃO DAS ESTRATÉGIAS." Universidade Federal de Santa Maria, 2011. http://repositorio.ufsm.br/handle/1/8218.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This research work, has as objective the development of an evaluation process focused on Internal Aspects, External Environment and Development of Scenarios as base to define strategies on strategic planning. For the realization this work was taken by basis the bibliographic research, of exploratory character and qualitative nature. The goals were reached by a theoretical development, based on analysis of the literature, addressing the constructs: Strategic Planning, Environmental Analysis and Scenario Analysis, by defining concept
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Staněk, Filip. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71996.

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The subject of this thesis is to process a future development strategy of a specific firm based on its strategy analysis. The thesis consists of theoretical and practical part, where the theoretical part describes methods and procedures, which are subsequently used in the practical part. The practical part then analyses external and internal environment of the company, based on which SWOT analysis is created. A proposal of the firm's future development is put together from the obtained data, which also corresponds with the mission and vision of the company, and is described further in more det
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3

Bárta, Lukáš. "Návrh obchodní strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224604.

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This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Králová, Pavla. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193804.

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The subject of the diploma thesis is the processing of a future development strategy of a concrete company based on its strategy analysis. The thesis is divided on two main parts, where the first describes theoretical and methodological bases, whose findings are then used in the second, practical part. To achieve the company's future strategy is used to approach of the strategic planning cycle. In its analytical part is analyzed the external and internal environment of the company by which are proposed options for the future development of the company in a strategic part, based on acceptance c
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Овсієнко, Н. В. "Значення стратегічного аналізу для діяльності підприємств молокопереробної галузі". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17366.

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Існує безліч методів стратегічного аналізу, проте вибір залежить від специфіки роботи самої фірми, а саме: від позиції фірми на ринку, динаміки її розвитку, її потенціалу, поведінки конкурентів, характеристик виробленого нею товару або надаваних нею послуг, стану економіки, культурного середовища і ще багато чого іншого. Проте від правильного вибору методу цього аналізу та точності його проведення й залежить вірність подальшого вибору маркетингової стратегії фірми, що визначає її місце на ринку. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/17366
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Janotová, Lenka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162561.

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The work is focused on the strategic analysis that is applied to a specific company Lubomír Šanda -- SAN in Tábor. The aim is to complete strategic analysis by selected methods, to obtain relevant information, to analyze the currnet situation of the company on thei basis and to suggest possible steps or recommendations that will improve the company's position in the market.
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Riegelová, Lucie. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197267.

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This thesis entitled "Strategic analysis of a company" concerns the theory and practice of strategic management of a company development. It includes a general characteristic of strategic planning and management, strategic analysis and various types of strategies. It also has a complete strategic analysis of a specific company. In conclusion, the thesis is focused on the specific outputs strategic analysis along with the proposal of recommendations, which should contribute to a successful development of a new branch of the described personnel agency.
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Hořáková, Lucie. "Návrh strategie rozvoje konkurenceschopnosti obchodní firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222052.

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Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování
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Jehlička, Tomáš. "Strategie malých a středních podniků." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201903.

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The goal of the master thesis is to execute a strategic analysis of Výzva 21 dní, s.r.o., considering the need of restructuring steps and proposal of corporate strategy for the company. The task of the theoretical part is to explain the basic terms of the strategic management in small and medium-sized enterprises. The practical part is devoted to a strategic analysis of the company Výzva 21 dní, s.r.o. The key methodologies used are Porter's five competitive forces analysis and PESTE analysis to chart the external business environment and resource analysis together with 7S method to evaluate i
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Vimmer, Jan. "Strategický a marketingový plán vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201829.

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The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the th
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Palíšek, Eduard. "VLIV STRATEGICKÉHO ŘÍZENÍ NA PROSPERITU FIRMY." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-233709.

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The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis de
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Marek, Jan. "Strategické podnikatelské aktivity vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124837.

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The subject of the Graduation theses "Strategic Business Activities of Outward Bound - Česká cesta, s.r.o." is creation developing strategy of choosen enterprise. Starting point is the strategic analysis of external and internal environment, which show and describe the most important impacts taking effect at a given enterprise. Based on these impacts is deduced mission and vision of an enterprise and long-term goals. In closing part of the thesis is choosen one of the generic strategies and gives suggestions how to strategy realize.
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Kalábová, Martina. "Návrh business strategií pro oblasti stravování sdružení Party Styl." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222850.

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This diploma thesis deals with strategic planning and is elaborate for company which carry business in sector gastronomy. The aim of the work is by the help of theoretical solutions and strategic analysis to propose a change that would help the company further develop its business, which is plan for year 2011.
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Švajda, Jakub. "Strategické řízení rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416910.

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This thesis is focused on proposal of strategy of company. Strategic analysis is base point for identification of external and internal influences on given company. Proposal of strategy of company including advices for management is output of this theses.
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Dolanová, Petra. "Strategická analýza společnosti Avon Cosmetics, s.r.o. a zhodnocení vlivu strategického rozhodnutí na prosperitu firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11777.

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Thesis gives insight into the strategic policy and its prospects in the company Avon Cosmetics, ltd. The aim of thesis is to reveal the barriers that caused a reduction in performance of the company and other development options to restore the former prosperity through processing of detailed strategic analysis. Based on the results of processed strategic analysis and evaluation of strategic decision there are derives strategic recommendations at the end of the work which specify the company's weakenesses, threats and opportunities.
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Dundáček, Jiří. "Strategie rozvoje malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234775.

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The master's thesis is focused on development strategy of a small company. The strategic analysis included in this thesis shows the company’s position on the market. The thesis provides a complex strategy of further development according to the analysis results, the corporate vision and the strategic objectives of the company. The strategy includes the aspects of functional strategies, concrete proposal of solutions and schedule of its implementation.
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Otmar, Jakub. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-193140.

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The aim of this diploma thesis is to conduct the strategic analysis of the selected enterprise via external and internal analysis, with emphasis on the sector analysis. Based on the acquired information then assess the enterprise situation and its position in the market and propose several recommendations and arrangements.
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Kurcová, Kateřina. "Strategická analýza Rádia Jihlava." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76407.

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Annotation The diploma thesis deals with the strategic analysis of Radio Jihlava. The aim of the thesis was to find out the contemporary situation of the firm and to suggest another strategy to it, which would be more successful in the competitors fight. The theoretical part is concentrated on explication of basic concepts from the strategic management field, explication of the concepts of strategy and strategic management, description of strategic analysis methods. This part is essential for elaboration of the practical part referring to the explained concepts and analyses. The described anal
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Zázvorka, Tomáš. "Strategické řízení." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150214.

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The goal of this master's thesis is to perform a strategic analysis, to formulate a strategy on its basis and to propose the way of implementation and control of the strategy for the SAP division of the Pontech s.r.o. company and to contribute to successful implementation of strategic management system in this division and company. The thesis consists of two main parts. In the first, theroretically-metodological, part the terms and theories of strategic management and strategy are explained first and then the most common tools and methods of strategic analysis and further phases of strategic c
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Kubíska, Ladislav. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162551.

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The aim of this diploma thesis is to create a strategic analysis of particular company. The strategic analysis will be divided into the analysis of external and internal environment. A strategy of future development of the company which is based on the results of selected analyses will be created afterwards. Agrostroj Pelhřimov a.s. (a joint-stock company) was chosen for the purposes of analysis.
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Štěpán, Kamil. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192375.

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The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards a
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Krajník, Jaroslav. "Strategie malé firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-151515.

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This thesis is devoted to small business strategy. In the theoretical section all the important parts of the strategic cycle are gradually summarized. The practical section is closely linked with the theoretical one and gradually applies the theoretical knowledge from the first part to the specific example of a small business. After determining the vision and the mission a detailed internal and external analysis is described for small business. Than particular models are being applied on the specific case in order to determine the strategies for the chosen company. Based on the information gat
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Kašpar, Ondřej. "Návrh strategie malé firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194157.

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The thesis is divided into individual chapters of the theoretical and practical part. The aim is to develop and evaluate strategies for the company STAKOSOLAR Ltd. stemming both from the theoretical knowledge as well as the specific data obtained in this company. Theoretical findings were drawn from literature and other resources dealing with this issue. The practical part is devoted to the characteristics of the chosen company, applying the knowledge provided in the theoretical part on the case, the selected small businesses. Attention will be focused on the individual steps of the strategic
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Holenda, Jan. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162550.

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The goal of this thesis is to develop a strategic analysis and strategy of Ross Holding, joint- stock company. The strategic analysis will include an analysis of external and internal environment. The synthesis of these analysis will represent the base for formulation of the future strategy of Ross Holding.
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Križan, Dalibor. "Strategická analýza spoločnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113202.

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The thesis deals with the strategic analysis of Tesco Stores a.s. The theoretical part contains a presentation of the methodology issues of strategic analysis and its basic parts, whose knowledge is essential for its processing. Introduction of the practical part contains the description of the profile of Tesco. In the macro surroundings analysis are acquired information on the trends and forces that affect the retail market the most. Following part contains the analysis of the retail sector, its attractiveness and the driving forces that affect it. The analysis of competitive environment has
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Hes, Ondřej. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203828.

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The goal of this paper is to establish a suitable strategy for Centropen company. The master's thesis is divided into theoretical and practical part. The theoretical part deals with analyses of the internal and external environment, which is based on literature. The practical part then applies the said analyses to the company. The internal analysis is carried out based on source and financial analysis. The external environment is studied through the PEST analysis and the Porter's Five Forces model. A synthesis of the two analyses forms the SWOT analysis. The strategy will be specified via IE m
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Mrkvová, Klára. "Aplikace Balanced Scorecard." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360154.

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The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the
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Tuma, Josef. "Strategická analýza firmy "Marie Tumová" a nástin strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76982.

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The goal of this diploma thesis is to make a strategic analysis of Marie Tumová Company, external and internal anylysis, to reveal the effect of different factors and give some recommendations and describe a appropriate strategy.
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Fabuš, Pavel. "Návrh strategie rozvoje malé a střední firmy podnikající v odpadovém hospodářství." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75555.

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The diploma Thesis is aimed to the application of strategy planning cycle for the small and medium enterprise operating in the waste management industry. The main goals of the Thesis were the internal and external analysis of the company. Considering the results to propose and evaluate some strategic options for the further development of the company and make an appropriate recommendation to the management. According to the results of the analysis the competitive advantage of the company is its specific know-how and the strong work team. The two proposed strategy variants are based on the gain
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Hrozek, Tomáš. "Návrh konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222025.

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Strategic management is one of the foundation stones of every successful company. This thesis occupies with a proposal of competitive strategy for a strategic business unit of a company that operates on the information technologies and relative services market. The key part of this thesis is strategic analysis of above mentioned strategic business unit. The analysis is aimed on the external as well as on the internal environment of given strategic business unit. The aim of the work is to secure a competitive advantage through the suitable competitive strategy.
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Policarová, Martina. "Strategické podnikatelské aktivity vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16876.

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The proposition of company KERAMIS koupelny s.r.o. strategic business activities are the graduation thesis topic. I worked individual strategic analyses (PEST analysis, 5 powers Porter's model, value deskriptor analysis, financial analysis and SWOT analysis) and I designated concrete stability strategy on the basis of analyses results in relation to marketing, R&D, human resources, finance and products. According to my investigations the firm should continue in its business branch and shouldn't broaden its business in whole building industries. The firm hat to decrease its indebtedness, search
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Doležal, Ondřej. "Strategické řízení ve firmě Ekvita spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199511.

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The diploma deals with the strategic management in small and medium-sized companies. The strategic management is applied to a specific company operating in the field of mechanical engineering. The main goal of the diploma is to propose strategic variants focused mainly on the company's' development and resulting from the external and internal analyses. The results from both analyses are further used for the SWOT analysis which summarizes the strengths and weaknesses of the company influenced from the "outside" as opportunities and threats. SWOT analysis led to the definition of two strategic v
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Plachá, Radka. "Hodnocení výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224635.

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The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this
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Krbilová, Dominika. "Aplikace Balanced Scorecard ve společnosti Federal Expres Czech, s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-96373.

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The thesis is focused on application of Balanced Scorecard in Federal Express Czech. BSC is a management tool, A performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. BSC is a way of: measuring of companie's succes, balancing long-term and short-term actions and balancing different measures of success -- financial, customer, internal operations, human resource system & Development (learning and growth) The theoretical part is focused on introducing of BSC and includes strategic analysis. The practical part is d
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Klincková, Zora. "Návrh stratégie spoločnosti ENKI creative s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125077.

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Diploma thesis will serve the ENKI creative company management as a basic strategic document for the next 5 years. The work contains detailed strategy analysis of internal and external company's environment. PESTEL, Porters 5 forces model, SWOT analysis and other methods are applied. Taking into account results of performed analyses it's possible to consider company's market position, it's positives and negatives and suggest the appropriate strategy to fulfill its vision of future.
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Šmejkal, Kryštof. "Strategická analýza vybraného pražského hotelu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359262.

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The main aim of this master thesis is to provide comprehensive overview of a chosen hotel's current condition using the strategic analysis which will also help to propose changes that lead to a better prosperity. The thesis is divided into two main parts, theoretical and practical. The theoretical part explains all the terms needed for analysis. The hotel's terminology, strategy and the individual methods of a strategic analysis. The practical part is focused on strategic analysis itself. It is divided into external and internal business environment. Macro external environment is summarized us
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Oleinikova, Yekaterina. "Aplikace Balanced Scorecard ve výrobním podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197244.

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The thesis Application of Balanced Scorecard in a manufacturing company is focused on creation of mission, vision, strategy and the strategic management system Balanced Scorecard for the company Abydos s.r.o. In the theoretical part is described the creation of strategic analysis and defined the Balanced Scorecard method. At the beginning of the practical part is introduced the company Abydos s.r.o. Next part deals with the strategic analysis and identifies strengths and weaknesses of the company and its potential opportunities and threats. Based on the strategic analysis is designed the missi
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Kotíková, Martina. "Hodnocení výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318287.

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This master s thesis deals with the performance evaluation of the company Agrochov Jezernice a.s. using Balanced Scorecard approach for increasing performance. This thesis consists of the theoretical part with detailed company introduction and its activities as well as strategic and financial analysis on the basis of which it was possible to set the Balanced Scorecard proposal to develop the company's performance. assessment and prepare the overall implementation proposal.
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Slavíková, Michaela. "Strategická analýza podniku RUPA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11904.

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The main goal of the thesis is to implement strategic analysis of a company Rupa s.r.o. using the internal and external analyses. Upon of gained information to propose the solution leading to the better market position of the company.
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Šlapková, Katarína. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77767.

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The aim of this thesis is to develop strategic analysis of a company RWE Plynoprojekt, ltd. Based on the analysis of external and internal environment, there are defined opportunities, threats, strengths and weaknesses of the company. Conclusion consists of defining possible strategies that the company could face in achieving their goals and of suggested recommendations that lead to ensuring sustainable business performance. The work is divided into two major parts. The first part is a theoretical study of the topic and the second part consists of analysis of the company itself.
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Prokš, Jiří. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125051.

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The goal of the Master's thesis is to conduct a strategic analysis of AGS International Movers, Ltd. In the theoretically-methodological part, theoretical approaches and related terms concerning the strategic analysis are described and explained. In the analytical part, the strategic analysis is conducted. It includes the identification of threats and opportunities that can be found in the surroundings of the company, it also focuses on finding out strenghts and weaknesses among the company's resources. For the evaluation of the strategic analysis, the SWOT analysis is used. Specific strategic
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Vomočil, Martin. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162834.

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The aim of this Master's thesis is to conduct a strategic analysis of an agricultural cooperative "Zemědělské družstvo Dolní Újezd". The purpose is external and internal analysis which identifies opportunities and threats from environment of the company, strengths and weaknesses of the company and the gradual synthesis of knowledge in the form of SWOT analysis. The thesis is divided into two parts. The theoretical part describes several tools and techniques during making the strategic analysis. The concrete methods are applied out for chosen company in the practical part and the conclusion is
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Houška, Josef. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192783.

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Thesis "Strategic Analysis of business" describes the evaluation of the strategy selected organization. Evaluation involves performing an optimization strategy. When the unsuitability of the current strategy of chosen organization followed by the entity proposing new solutions and strategies based on applied analysis. This solution should be offered to the owner or management of the organization. Processing includes theoretical and methodological part where, from the theoretical point of view it is described as the strategic analysis of the company and method of procedure. In practical this pa
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Svoboda, Jan. "Strategická analýza podnikatelského záměru." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-197069.

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The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.
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Novotná, Petra. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198269.

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The topic of this thesis is a strategic analysis of the company Autocentrum Novotný, that provides authorised sale and service of cars Renault, Dacia and Mitsubishi. The thesis is divided into theoretical part, in which the basic terms and methods of analysis are characterized, and practical part in which the theoretical knowledge is used in practice. The macro and micro environment, the internal resources and capabilities of the company are analyzed. Final summary is done by the SWOT analysis, through which the strategic recommendations were designed.
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Nguyenová, Hong Le. "Strategická analýza vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205080.

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The thesis deals with strategic analysis of the Pivovary Staropramen s.r.o. The aim of this thesis is to evaluate in detail the company´s base of strategic and financial analysis. The work is divided into two parts; the first theoretical-methodological part is devoted to methods of analysis. The second practical part is firstly introduced the brewery Staropramen s.r.o. Furthermore, the strategic analysis as PEST analysis, Porter analysis and to conclude entire strategic analysis - SWOT analysis, through this analysis we can identify strengths, weaknesses, opportunities and threats of brewery.
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Adamec, Jaroslav. "Nástroj pro podporu volby optimální strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2012. http://www.nusl.cz/ntk/nusl-236600.

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The thesis considers theoretical bases for understanding the product, company, competition and strategies. The thesis compares material and immaterial products and examines the properties of information goods. The thesis considers regularities of strategic management and strategic concepts. The thesis examines analysis used in strategic management, analyses requirements for the system data and describes implemented analysis and their usage.
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Kučera, Petr. "Strategická analýza energetické skupiny E.ON Czech." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11156.

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Delina, Daniel. "Strategická analýza podniku a návrhy na zlepšení podnikové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221801.

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This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strat
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Fukalová, Urszula. "Marketingová a komunikační strategie pro firmu Lackfolie,s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162339.

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The aim of this thesis is to analyze the current marketing and communication strategy of the company Lackfolie s.r.o. This thesis is divided into two parts - theoretical and practical. As for the theoretical part, it deals with the notion of marketing, it describes the overall marketing process and the individual parts of the marketing mix. In the first chapter of the practical part the company Lackfolie s.r.o. is presented. It is followed by the strategic analysis and the desription of the current corporate strategy. The last chapter concentrates on the recommendations connected to the market
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