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Journal articles on the topic 'Students as Customers Perspective'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Sameena, T. K. "Service Quality in UAE Higher Education Institutions (HEIs): A Comparative Analysis in Students’ Perspective." Shanlax International Journal of Economics 8, no. 1 (2019): 67–74. http://dx.doi.org/10.34293/economics.v8i1.1313.

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The education service can be described as a high contact, consumer and people based service. With the changes in customer education and the job market, the market for unconventional courses is increasing. So no marketer can afford to ignore these markets. As the education service is intangible, inseparable and perishable, certain implications exist for marketing. Service quality is not consistent for all customers or even a single customer at all times. So the marketers’ job becomes tough. They are required to ensure that these features of the education services are better utilized to meet the

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Amin, Choirul, Su’ad Su’ad, and Santoso Santoso. "Balanced Scorecard Perspectives on School Performance at the Islamic Primary School Lentera Hati." ANP Journal of Social Sciences and Humanities 2, no. 2 (2021): 136–44. http://dx.doi.org/10.53797/anp.jssh.v2i2.19.2021.

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The purpose of this study is to describe the performance of the Lentera Hati Islamic Primary School based on the Balanced Scorecard approach from four perspectives, which are finance, customers, internal business, learning and growth. This research is quantitative descriptive research type. Research data obtained through questionnaires, interviews, and documentation. The research sample was taken from the population of teachers and parents/guardians of students as many as 20 teachers and 130 parents/students guardians. The results showed that the performance of the Lentera Hati Islamic Primary

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Brennan, Linda, and Lynne Bennington. "Concepts in Conflict: Students and Customers–An Australian Perspective." Journal of Marketing for Higher Education 9, no. 2 (2000): 19–40. http://dx.doi.org/10.1300/j050v09n02_02.

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Justinus, Jewel Joy, Mohd Zahirduddin Abdullah, Sofi Sohana Haguan, and Adrianna Aziz. "Café Choices of Youth: Perspective of University Students." BORNEO AKADEMIKA 8, no. 1 (2024): 97–109. https://doi.org/10.24191/ba/v8i1/98241.

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Attracting customers to a café requires more than just offering delectable food options. Thus, the purpose of this study is to gain a comprehensive understanding of why youth from Universiti Teknologi MARA (UiTM) Sabah branch visit cafes in Kota Kinabalu, Sabah. The study aims to identify the five atmospheric-related factors such as facility aesthetics, lighting, ambience, spatial arrangement, and ambient intelligence that drive these visits and how these factors impact the choices and experiences of the youth. By focusing on this demographic and location, the researchers can provide valuable

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Xu, Xing'an, Luqi Wang, Lilei Wang, and Kaini Xue. "Effects of online service failure on customers' intentions to complain online." Social Behavior and Personality: an international journal 48, no. 10 (2020): 1–16. http://dx.doi.org/10.2224/sbp.9394.

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Dissatisfied customers are increasingly voicing complaints through social media following online service failures; therefore, it is important to clarify the motivational determinants of customers' online complaint intentions (COCI). We investigated in 3 studies the influence and interaction effects of service failure types, attributions about these failures, scope of impact of the failures, and customer inoculation on both public and private online complaint intentions. Participants were 451 college students from Hainan Province, China. The results show that service failure types, service fail

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Yoon, Borham, Jinha Lee, and Heejin Lim. "Campus Dining Sustainability: A Perspective from College Students." Sustainability 15, no. 3 (2023): 2134. http://dx.doi.org/10.3390/su15032134.

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The purpose of the study is to assess campus dining sustainability from the college students’ perspective. A total of 394 responses were analyzed by the importance-performance analysis (IPA) to determine the difference between college students’ importance ratings for and perceived sustainability performance of sustainable practices in campus dining operations. The locus for focus model was applied to demonstrate the priority of the sustainable practices. The results indicate that there is a gap between students’ expectation and university dining services’ performance regarding sustainable prac

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Suryani, Rosmalinda, Joko Kusnoto, and Asyurati Asia. "Academic Clinic Development Strategy Through Balanced Scorecard Approach (Study at RSGM-P FKG Usakti Academic Clinic, Indonesia)." JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) 13, no. 1 (2024): 101–15. http://dx.doi.org/10.18196/jmmr.v13i1.133.

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The Academic Clinic is a supporting facility for the academic continuity of dental faculty students. The need for the preparation of a strategic plan for the development of academic clinic services as a health organization aims to anticipate various kinds of situations that are always changing and related to external and internal environmental factors. Strategic management tools can help generate some of the best alternative strategies for developing academic clinics with the Balanced Scorecard (BSC) approach. This study aims to develop a development strategy for the Dental and Oral Educationa

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Eagle, Lynne, and Ross Brennan. "Are students customers? TQM and marketing perspectives." Quality Assurance in Education 15, no. 1 (2007): 44–60. http://dx.doi.org/10.1108/09684880710723025.

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Tucker, Mark, and Christine Jubb. "Bank and product selection – an Australian student perspective." International Journal of Bank Marketing 36, no. 1 (2018): 126–46. http://dx.doi.org/10.1108/ijbm-10-2016-0151.

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Purpose The purpose of this paper is to investigate and comment on the factors used by Australian students to select their bank and the products and services they utilise, based on responses to an online questionnaire. Design/methodology/approach A mixed-methods approach, incorporating both qualitative and quantitative methods, was used to investigate this research issue. Convenience sampling resulted in 276 completed online responses. Mean ranking and factor analysis methods were employed to identify the key factors used in selecting a bank and frequency analysis used to examine the products

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Khursheed, Ambreen, Maham Fatima, and Faisa Mustafa. "Customers’ Perceptions toward Islamic Banking in the Gulf Region." Turkish Journal of Islamic Economics 8, no. 1 (2021): 111–35. http://dx.doi.org/10.26414/a105.

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In the past decade, Islamic banking (IB) has seen incredible growth. The purpose of this study is to determine the factors affecting perceptions of customers to adopt Islamic banking and finance. The primary data is collected through a questionnaire survey, conducted amongst university students and bank employees from three Gulf Cooperation Council (GCC) countries (UAE, Kuwait, and Saudi Arabia). This study applies a regression model by analyzing understanding (U), awareness (A), religious inspiration (RI), customer innovativeness (CI), and perceived risk (PR) as independent variables and cust

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Bria Seran, Rikhardus, Otto Randa Payangan, and Sumardi Sumardi. "The Application of the Balanced Scorecard as a Method of Implementing Strategies in an Effort to Improve the Performance of the University of Timor." HASANUDDIN JOURNAL OF BUSINESS STRATEGY 1, no. 4 (2019): 67–73. http://dx.doi.org/10.26487/hjbs.v1i4.288.

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This study aims to find out Knowing 1) the application of balance scoreCard by translating the vision, mission of the University of Timor based on four perspectives, 2) Measuring the performance of the University of Timor based on the balanced scorecard perspective. This research is qualitative research. The sample in this study was 316 respondents consisting of lecturers, students and alumni of the University of Timor and using random sampling techniques. Data were analyzed by qualitative analysis methods. The results of the study show that translating vision and mission into four perspective

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Lahiri, Gargi, and Soumen Nath. "A Study On Green Products & Green Marketing From The Students' Perspective In Kolkata." SMS Journal of Enterpreneurship & Innovation 8, no. 02 (2022): 23–34. http://dx.doi.org/10.21844/smsjei.v8i02.28568.

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As society becomes more concerned about environmental protection, numerous firms and customers have expressed their concern for the impact of products on the environment. The emphasis is on 'green' environmentally friendly items that are critical to long-term sustainable development. India is also paying increasing attention to environmentally friendly production and consumption in support of environmental concerns and sustainable growth. One of the reasons for the emergence of green marketing is environmental issues. An IBM research shows, after the pandemic, ninety three (93%) percent of cus

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Grljević, Olivera, and Zita Zita Bošnjak. "UTILIZATION OF INTERNET SOCIAL MEDIA SITES: STUDENTS’ PERSPECTIVE." CBU International Conference Proceedings 2 (June 30, 2014): 266–75. http://dx.doi.org/10.12955/cbup.v2.484.

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Intensive internet and social media sites usage has posed certain changes in modern business, particularly regarding relationship with customers. More successful companies have already embraced these possibilities and changes, and improved their overall business strategies. Higher Education Institutions as services providers can also benefit from internet social media sites, particularly in the field of enrollment strategy and attraction of prospective students. Analysis of user generated contents on social media sites can provide the institution with the better insights on its reputation, stu

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Nurhasnah, Nurhasnah, and Rivdya Eliza. "The Assessment of the Education Laboratory Performance by Using Balanced Score Card Method." Al-Ta lim Journal 24, no. 3 (2017): 217–28. http://dx.doi.org/10.15548/jt.v24i3.308.

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This Research was conducted to measure the performance quality of the educational laboratories at the faculty of Islamic Education and Teacher Training in State Islamic University or UIN Imam Bonjol Padang, especially in the performance of the field Practice for Teacher Training laboratory (PPL), Computer and Islamic Education Practice Laboratory (PPAI) by using balanced score card method. In term of the method, four perspectives were used such as: financial perspective, customers (the users) perspective, internal business perspective, and growth and learning process. The foci of this study in

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Chen, Guomin, Xiaoyong Zhou, Yingwei Jin, and Yang Liu. "A Study on Parents’ Willingness to Pay for Online Learning of Middle School Students Based on Perceived Value." Mobile Information Systems 2021 (December 18, 2021): 1–15. http://dx.doi.org/10.1155/2021/4300434.

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The purpose of this study is to conduct a mixed research from the perspective of customers perceived value and objective situational factors. The online learning platform for middle school students has a special situation of users (students) using and customers (parents) paying. When it studies the influencing factors of customers (parents) willingness to pay, it puts aside the interference of users’ using influencing factors and conducts a separate study. Firstly, the exploratory research based on the grounded theory carries out category extraction and model construction. Secondly, through em

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Govender, Krishna, and Estelle David. "Experience and satisfaction: Exploring students’ perceptions of private and public higher education services." Problems and Perspectives in Management 21, no. 2 (2023): 371–82. http://dx.doi.org/10.21511/ppm.21(2).2023.36.

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Higher education institutions (HEIs) operate in a dynamic environment driven by increasing competition, reduced funding and the deteriorating South African economy. Understanding the needs of students as customers puts pressure on HEIs to provide a unique customer experience to gain a competitive advantage, as both private and public HEIs compete not only for funding but also for prospective students. This study takes a business perspective of higher education by examining how students relate higher education service providers’ (academic and administrative staff) attitudes towards them, to the

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Xiao, Biyan, Yitong Liu, Guofeng Piao, and Qingli Liu. "Research on the Impact of Loyalty Program Information Transparency on Customer Participation Intention with Digital Information." Journal of Organizational and End User Computing 35, no. 1 (2023): 1–27. http://dx.doi.org/10.4018/joeuc.318403.

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As market competition intensifies, companies recognize the value of attracting customers to participate in activities and loyalty programs (LPs) that encourage repeat purchases and maintain customer loyalty. Literature on LP design explores the positive impact of program structure and rewards on the acquisition of customers. However, research is lacking on the role of LP information transparency on customer participation intention. This study uses 280 college students in China as the survey object to explore the influence of LP information transparency on willingness to participate in such pro

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18

Zhao, Jing, Nan Wei, Hui Li, and Yue Ling Liu. "Analysis of Communication Enterprises' Customers Segmentation Based on Data Mining." Applied Mechanics and Materials 543-547 (March 2014): 4464–67. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.4464.

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Application of data mining in mobile communication enterprises can help the enterprises conduct customers subdivision, understand characteristics of consumer behavior and develop appropriate product service systems based on different subdivided groups to occupy more market shares and provide better services for customers. By applying cluster analysis method in data mining and using k-means algorithm, this paper analyzes the collected mobile service consumption data with college students as samples, concludes behavioral characteristics of the mobile service consumption of three type college stu

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Palak, Kakkar. "AN EMPIRICAL STUDY OF TOTAL QUALITY MANAGEMENT ACCOUNTING IN HIGHER EDUCATION: STUDENTS AS CUSTOMERS PERSPECTIVE." International Journal of Research - Granthaalayah 5, no. 7 (2017): 520–29. https://doi.org/10.5281/zenodo.839717.

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With increased globalisation and competitiveness in the markets, the firms are in consistent search for new methods to satisfy their customers. The concept of TQM renders useful insight to achieve the said objective. Moreover, the concept is multi-disciplinary and is well suited to the Indian concept as well. Higher Education is an important sector that needs to cater to the need of quality education in the wake of plethora of options available to the students worldwide and also to satisfy the Accredition and assessment needs by agencies like NAAC. Thus, an attempt has been made to study the i

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Taher, Najihah Mahmmed. "THE RELIGIOUS SEMINARY AND ITS ROLE IN SUPPORTING NATIONAL PRODUCTS FROM THE CUSTOMERS' POINT OF VIEW A SURVEY STUDY OF THE OPINIONS OF A SAMPLE OF PROFESSORS AND STUDENTS OF THE UNIVERSITY OF KUFA." American Journal Of Social Sciences And Humanity Research 4, no. 8 (2024): 24–49. http://dx.doi.org/10.37547/ajsshr/volume04issue08-03.

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This research, of significant importance, aims to understand the role of the religious seminary in Najaf and its adequacy in supporting national products through seminary directives and guidelines to support and acquire these products and prefer them over foreign products from the perspective of professors and students/University of Kufa. It also seeks to identify the extent of customer preference for these products, a crucial aspect that your participation will greatly contribute to. Since previous years, specifically after the year (2003), there has been a great interest in improving the ima

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Zasina, Jakub. "The student urban leisure sector: Towards commercial studentification?" Local Economy: The Journal of the Local Economy Policy Unit 36, no. 5 (2021): 374–90. http://dx.doi.org/10.1177/02690942211051879.

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The case study of the student urban leisure sector in Lodz, Poland, presented in this paper encourages the reader to look at cities through the lens of the expansion of consumerism and higher education. While the mainstream of the literature dealing with students as an urban population covers accommodation issues, this paper focuses on the development of the leisure economy. To these ends, it looks at students as customers and workers of the leisure venues. The paper shows that in these venues, students are not just sizeable groups of customers but also employees. Therefore, the central areas

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Ben-Enukora, Charity Amaka, Agwu Agwu Ejem, Babatunde K. Adeyeye, Oluwafunbi F. Ikunle, and Favour E. Maduadichie. "AWARENESS, ADOPTION AND PERCEPTION OF WHATSAPP CUSTOMER SERVICE CHATBOTS IN THE BANKING SECTOR: PERSPECTIVES FROM UNDERGRADUATE STUDENTS IN LAGOS, NIGERIA." Nigerian Journal of Communication Review (NJCR) 1, no. 2 (2022): 60–70. https://doi.org/10.5281/zenodo.7928247.

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In an attempt to accentuate the role of chatbots in customer service, this study investigates awareness, use, and perceived usefulness of WhatsApp chatbots in banking operations and their performance outcome. The study participants consisted of 362 undergraduate students purposively selected from three tertiary institutions in Lagos state, Nigeria. Results of the cross-sectional survey suggested inadequate awareness and little usage of WhatsApp chatbot services among the study population. Specifically, there is a widespread negative perception of WhatsApp chatbot as a viable alternative to tra

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Cook, Ruth Gannon, and Kathryn Ley. "Past, Future and Presents." International Journal of Technology and Educational Marketing 5, no. 2 (2015): 19–33. http://dx.doi.org/10.4018/ijtem.2015070102.

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This study approaches educational marketing from the perspective of the customers, the students. Instructors and instructional designers have designed online learning using a process that revolves around delivery. The process addresses meeting the needs of administrators and aligns well with the growing demands of the educational marketplace. But the growing failure of students to successfully complete online courses warrants further exploration than simply adding more interactivities or instructor interaction. The authors pose that advertising and marketing have addressed complex consumer rel

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Noor, Wahyudin, and Juhji Juhji. "Implementation of HR management functions: A quality-analysis." AL-ISHLAH: Jurnal Pendidikan 14, no. 4 (2022): 7381–92. http://dx.doi.org/10.35445/alishlah.v14i4.2311.

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This study aims to analyze the practice of Human Resource (HR) management functions in Madrasah Aliyah Negeri (MAN) Yogyakarta III from a quality perspective. The research method used is descriptive qualitative through in-depth interviews, observation, and documentation. Data analysis uses the stages of reduction, presentation, and inference. The results showed that, at MAN Yogyakarta III, the institution's quality is quite influenced by implementing the Human Resource Management (HRM) function, which can be seen in the form of internal and external customer satisfaction. For internal customer

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Mahdzar, Mazlina. "Airline E-ticket Online Purchase Intention Among University Student." ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL 7, no. 2 (2021): 53. http://dx.doi.org/10.24191/abrij.v7i2.12068.

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Purchasing products and services via online is an important way of doing business for many tourism and hospitality intermediaries and travel operators. This study aims to examine the relationship linking students perspective of cognitive factors and their intentions to purchase online airline e-ticket from online travel agencies. Using convenience sampling, a total of 302 survey questionnaires were distributed to hospitality and tourism students in UiTM via google form. 245 responses were received and used for data analysis. Regression results revealed that two cognitive factors have significa

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Amin, Muhammad Fahrizal. "MUTU DALAM PERSPEKTIF FEGEINBAUM DAN IMPLEMENTASINYA DALAM LEMBAGA PENDIDIKAN." MANAGERE : Indonesian Journal of Educational Management 1, no. 1 (2020): 86–98. http://dx.doi.org/10.52627/ijeam.v1i1.10.

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Total Quality Management (TQM) is the thought of Arman V. Feigenbaum which was originally used to improve the quality of high quality in achievement of business world and production company’s. This thinking then adopted and applied to the world system of education units to achieve the same thing, namely high quality improvements that emphasize customer satisfaction. Customers of this education world, in addition to students, are also involved parents guardians of students, as well as the government as the supervisor of education and curriculum makers. This research uses library based. This stu

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Novi Irwansyah. "Students Expectations of Higher Education at Indonesian Public and Private Universities." Journal of Education Research 4, no. 4 (2023): 2618–24. https://doi.org/10.37985/jer.v4i4.662.

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Understanding student expectations about offering the best educational experience is crucial in the education business. As a result, customer-oriented methods to management are widely used at higher education institutions (HEI). The customer-oriented approach to students as customers has been examined from several perspectives in academic literature. However, it has rarely been addressed in terms of comparing public and private universities. The current study attempted to evaluate disparities in student expectations of their educational experience at public and private colleges using a student

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Purohit, Sonal, Jaspreet Kaur, and Shakti Chaturvedi. "MOBILE PAYMENT ADOPTION AMONG YOUTH: GENERATION Z AND DEVELOPING COUNTRY PERSPECTIVE." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION, no. 8 (June 30, 2022): 194–209. http://dx.doi.org/10.31620/jccc.06.22/14.

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This paper aims to understand the factors that influence mobile payment adoption among youth concerning Generation Z customers, who are the most significant drivers of mobile payments, specifically in developing countries. Data was collected through a questionnaire accomplished by 365 undergraduate students between 18 to 22 years of age. The partial least square structural equation modelling (PLS-SEM) analysis instituted the behavioural intention to adopt mobile payments was substantially and positively affected by social influence, performance expectancy, and effort expectancy. In contrast, t

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Kakkar, Palak. "AN EMPIRICAL STUDY OF TOTAL QUALITY MANAGEMENT ACCOUNTING IN HIGHER EDUCATION: STUDENTS AS CUSTOMERS PERSPECTIVE." International Journal of Research -GRANTHAALAYAH 5, no. 7 (2017): 520–29. http://dx.doi.org/10.29121/granthaalayah.v5.i7.2017.2160.

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Abstract:

With increased globalisation and competitiveness in the markets, the firms are in consistent search for new methods to satisfy their customers. The concept of TQM renders useful insight to achieve the said objective. Moreover, the concept is multi-disciplinary and is well suited to the Indian concept as well. Higher Education is an important sector that needs to cater to the need of quality education in the wake of plethora of options available to the students worldwide and also to satisfy the Accredition and assessment needs by agencies like NAAC. Thus, an attempt has been made to study the i

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Wan Abd Hamid, Wan Nur Afiqah Binti, Muhammad Syahmi Bin Azahari, Noor Maisarah Binti Mohd Noor Azam, et al. "Customer Satisfaction on the Quality of Services of Local Skin Care Products." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 11 (2021): 442–53. http://dx.doi.org/10.47405/mjssh.v6i11.1150.

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The purpose of this research is to find out more information on the satisfaction of customers on the quality of services of local skincare products. Quality is the most important element that is closely related to the satisfaction of a customer. The chosen brand that has been observed for this research is NSA Beau that is formulated from their own serum called the AINAA Serum. Customers face difficulties regarding the availability and quality of skin care products. Besides that, the local industries in skincare products are also facing problems such as low-quality products, that influence the

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Mahmudah, Mila. "Manajemen Mutu terhadap Peningkatan Kualitas Lembaga Pendidikan Islam." Jurnal Keislaman 3, no. 1 (2020): 1–24. http://dx.doi.org/10.54298/jk.v3i1.3114.

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Abstract: The term management has many meanings, management is directing / leading something of effort through planning, organizing, coordinating and controlling human resources and materials aimed at achieving predetermined goals. In the science of management there is the concept of problem solving that is placed in the workplace, namely the P-D-C-A approach as a process of solving problems with a continuous and systematic pattern. While management can also be defined as a process of organizing and utilizing the resources of the organization through the cooperation of members to achieve organ

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Ni, Wenbin, and Hongyi Sun. "The trustworthiness of internet-based quality signals: an interactivity perspective." Journal of Services Marketing 32, no. 2 (2018): 195–210. http://dx.doi.org/10.1108/jsm-07-2015-0235.

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Purpose This study aims to examine the trustworthiness of internet-based quality signals (specifically webpages and before-sale services) from the perspective of interactivity by evaluating the associations between on-line signals of product quality and the off-line perceived quality of actual products. Design/methodology/approach Empirical data are collected from 261 Chinese female university students. Partial least squares structural equation modelling is used to test the conceptual model. Findings Both webpages and before-sale services are positively associated with off-line perceived quali

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Mohapatra, Sanjay, and Debananda Patra. "Retaining competitive advantage in commodities." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–25. http://dx.doi.org/10.1108/eemcs-06-2016-0111.

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Subject area Premium customer service in the commodities market can be made a competitive advantage. The case deals with BPCL, a public limited Government organization that is successful through its strategic orientation while serving its customers. Study level/applicability This case is suitable for students who are enrolled in a Masters or an Executive Programme in Management. For a Masters programme in Management, the case can be introduced in the marketing course in sessions related to Customer Relationship Management, Marketing Strategy and Marketing in a Government organization. The case

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Rakočević, Slađana Barjaktarović, Željko Spasenić, and Nela Rakić. "Digital Banking Services – Students’ Perspective." Economic Themes 61, no. 4 (2023): 585–602. http://dx.doi.org/10.2478/ethemes-2023-0030.

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Abstract The number of users of digital banking services has grown in recent decade, since digital banking services are being done easier, faster and at lower cost than banking services performed in a traditional face-to-face manner. Banks should work on enhancing their digital services according to their demand and conveniently improve customer experience especially for unbanked younger generations. The aim of this paper is to reveal student’s perception of digital banking services in Serbia. Research has been conducted via empirical survey in the form of an online questionnaire, with the des

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Rybaczewska, Maria, Siriphat Jirapathomsakul, Yiduo Liu, Wai Tsing Chow, Mai Thanh Nguyen, and Leigh Sparks. "Slogans, brands and purchase behaviour of students." Young Consumers 21, no. 3 (2020): 305–17. http://dx.doi.org/10.1108/yc-07-2019-1020.

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Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach. Findings The authors’ research confirmed that conciseness, rhythm and jingle are key features strengthening customers’ recall and recognition, both being moderators of slogans’ power. The role and influence of slogans depend on the stage of the custome

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Anggraini, Kirana Widya, Yenti Sumarni, Miko Polindi, Revi Hardayanti, and Ingke Dwi Agusti. "Brand Preference In Islamic Banking." Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA) 2 (November 22, 2024): 1–8. https://doi.org/10.33369/bicemba.2.2024.43.

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University students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre-evident and Islamic banks need to focus on their brand image and the services they offer. Indeed, understanding bank selection from Muslim customer’s perspective can provide useful information to banks’ senior management to help them allocate resources and design products that promise to attract and better satisfy customers. Literature collected so far suggests a strong Islamic brand reputation as well as better financial and banking services

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Loh, Claire, David H. Wong, Ali Quazi, and Russel Philip Kingshott. "Re-examining students’ perception of e-learning: an Australian perspective." International Journal of Educational Management 30, no. 1 (2016): 129–39. http://dx.doi.org/10.1108/ijem-08-2014-0114.

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Purpose – Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment. Design/methodology/approach – Using a mixed method approach, data were collected through 31 qualitative interview

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Daud, Muallim, Anwar Rahim, and Abdul Kohar. "Strategi Peningkatan Kinerja Sekolah SMA Berbasis Balanced Scorecard Pada Yayasan Pendidikan Madania Indonesia." Jurnal Manajemen 9, no. 1 (2018): 23. http://dx.doi.org/10.32832/jm-uika.v9i1.1271.

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<p><em>Performance improvement strategy is a method to find new techniques in solving problems faced by organization and improve its performance. This is a quantitative research in a descriptive design, the chosen sample are 95 students of 11 and 12 graders as the perspective of customers, 44 teachers and employees as the perspective of learning and growth.</em></p><p><em>This study aims to measure SMA Madania’s performance using balanced scorecard, analyzing the main strategy that SMA Madania has to improve. Analyzing the targeted strategy that has become S

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Mohd Suki, Norazah. "Criteria for choosing banking services: gender differences in the university students’ perspective." International Journal of Social Economics 45, no. 2 (2018): 300–315. http://dx.doi.org/10.1108/ijse-12-2016-0354.

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Purpose The purpose of this paper is to investigate the criteria invoked by university students when choosing banking services, and determine whether male and female students rate the importance of the various criteria differently. Design/methodology/approach Data are gathered via a quantitative approach using a questionnaire, from 300 students of a public higher learning institution in the Federal Territory of Labuan, Malaysia. The students were all aged between 18 and 25 years old, and the data obtained are analysed using exploratory factor analysis and confirmatory factor analysis findings,

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Lee, Victoria. "Encountering the Market." Ethnographic Encounters Journal 13, no. 1 (2025): 95–105. https://doi.org/10.15664/eej.v13.i0.2927.

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Non-academic, or Professional Services, staff comprise 46% of the University of St Andrews’ employees. Despite this, as a second-year student, I felt that my engagement with this significant portion of the University’s staff was limited. Thus, I sought to discover what insights would emerge from ethnographic encounters with them. With interlocutors' repeated references to students as ‘customers’ and the University as a ‘business,’ the project's focus soon became the marketization of UK higher education. This paper contributes to “critical anthropology of the neoliberal university” (Gusterson 2

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., Hairiyah. "Konsep Manajemen Mutu Terpadu Dalam Pendidikan." LITERASI (Jurnal Ilmu Pendidikan) 6, no. 1 (2016): 99. http://dx.doi.org/10.21927/literasi.2015.6(1).99-110.

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Abstrak Total quality Management (TQM) as a management tips that focus on process improvement of customer satisfaction, which is deemed successful in the industrialized world began to demand institutions to be adapted with the aim of producing a “product” of quality. In the perspective of education MMT is an organization that provides services and products in the form of (service ). Every individual in an organization that is implementing (TQM) is a manager in any sphere of competence. In the context of education, the improvement is not only done by the government but also carried out by the s

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Yanyan, Gu, He ChangDa, and Amiya Bhaumik. "Examining the Perspectives of University Students Towards Mobile Advertising and Marketing: A Review." Asia-Pacific Journal of Management and Technology 03, no. 03 (2023): 08–21. http://dx.doi.org/10.46977/apjmt.2023.v03i03.002.

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This study set out to investigate how students at China's Xiamen University felt about mobile advertising. In addition to determining whether or not college students have a favourable opinion of mobile and SMS advertising, the study seeks to understand the challenges students faced and the concepts they understood from a pedagogical perspective. Using a sampling strategy based on convenience, data were obtained from 98 different pupils. Students' negative attitudes toward mobile advertising and their belief that it diminishes the quality of education are the study's most important findings. Th

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Sahney, Sangeeta. "Use of multiple methodologies for developing a customer-oriented model of total quality management in higher education." International Journal of Educational Management 30, no. 3 (2016): 326–53. http://dx.doi.org/10.1108/ijem-09-2014-0126.

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Purpose – Educational institutes must embrace the principles of total quality management (TQM) if they seek to remain competitive, and survive and succeed in the long run. An educational institution must embrace the principles of quality management and incorporate them into all of their activities. Starting with a theoretical background, the paper outlines the results of a study conducted on both internal and external customers of the educational system, with select engineering and management institutes as foci of study. The study is an attempt toward developing an integrated customer-centric

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Olko, Slawomir. "Theoretical and Practical Approaches to Analysing Sharing Economy Business Models – Intercultural Perspective." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 5, no. 5 (2019): 48–56. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.55.2005.

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In modern society sharing economy as a business and economy phenomenon and theoretical concept is more and more important. For a large number of consumers it occurs by using electronic applications organizing the sharing economy markets by linking tenderers and recipients. In practice, it is realized on local, national and global scale, but there is question if we are heading towards universal, global pattern of sharing economy business models or there are some cultural differences related to shared values determining the consumer behaviours. Besides the technological factors, like ICTs enabli

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Syahiman Ghazalle, Muhammad, and Masri Abdul Lasi. "DETERMINANT SUCCESS FACTORS ON CUSTOMER PURCHASING BEHAVIOR TOWARDS CONSUMER PURCHASING INTENTION: A STUDY ON STUDENT PERSPECTIVE IN PUBLIC INSTITUTIONS." MALAYSIAN E COMMERCE JOURNAL 5, no. 1 (2021): 36–41. http://dx.doi.org/10.26480/mecj.01.2021.36.41.

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E-shopping is a form of electronic commerce used for business (B2B) and business (B2C) transactions. In Malaysia, it can be considered as infant and far from reaching its full potential. Millennials are the largest e-commerce buyers, with the age group consuming 54 percent of their goods online. Full time students recorded the highest smartphone users with 95.5%. Data collection was done by distributing self-designed questionnaires to 216 respondents. 95% of the questions are coming from the previous researchers done the similar topic and the raw data are being analyzed using IBM SPSS Statisti

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Basel, DWIRI, HALAWEH Lena, and ALHAFEZ Namaa. "Factors Influencing Customers' Attention and Decision on Instagram of Education Agencies in Istanbul: A Qualitative In-Depth Interview Study." International Journal of Current Science Research and Review 06, no. 04 (2023): 2500–2521. https://doi.org/10.5281/zenodo.7852045.

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<strong>ABSTRACT: </strong>This study aimed to identify the factors that influence customers’ attention and decision-making on Instagram for education agencies in Istanbul. In these days, social media is one of the strongest approaches to promoting or selling services. People are browsing social media daily on public transportation and during their leisure time. This is a great opportunity for those agencies to reach the potential customers they are looking for through ads. The researchers gathered primary qualitative data using in-depth interviews. Ten students from Africa and the Middl

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Marheni, Marheni. "Penilaian Mutu Perguruan Tinggi Dengan Perspektif Balance Scorecard di IAIN Syaikh Abdurahman Siddik Bangka Belitung." SUSTAINABLE: Jurnal Kajian Mutu Pendidikan 2, no. 2 (2019): 228–44. http://dx.doi.org/10.32923/kjmp.v2i2.990.

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The purpose of this study is to assess the quality of tertiary institutions from four perspectives, namely financial perspective, customer perspective, internal business process perspective, learning and growth perspective for IAIN Sheikh Abdurahman Siddik Bangka Belitung. Based on the discussion and analysis of the data it can be concluded that 1) based on a financial perspective shows that the growth of assets and leverage shows that there is a tendency for growth; 2) Based on the measurement of the Growth and Learning perspective (Learning and Growth) explained that workers, lecturers and e

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Kempa, Rudolf, and Rosmaryn Tutupary. "PERFORMANCE ANALYSIS OF 19 AMBON STATE MIDDLE SCHOOL USING BALANCE SCORECARD APPROACH." EDU SCIENCES JOURNAL 1, no. 3 (2020): 177–87. http://dx.doi.org/10.30598/edusciencesvol1iss3pp177-187.

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Performance analysis using the balance scorecard approach enables the acquisition of a comprehensive picture of its performance including the ability of schools to meet the satisfaction of education stakeholders (stakeholders). The use of the Balance Scorecard approach in measuring school performance is seen from 4 perspectives, namely financial perspective where schools are expected to provide better education services to the community, customer perspective where schools are expected to empower the community in decision making processes and evaluation of school performance evaluations, intern

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Tahira Umair and Sadia Butt. "Adoption of Mobile Banking Apps and their Behavioral Impacts on Millennials in Digital Age: Evidence from Developing Country Perspective." Indus Journal of Social Sciences 3, no. 1 (2025): 404–19. https://doi.org/10.59075/ijss.v3i1.681.

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This study examines the behavior of millennials generation towards benefits and services offered through mobile banking (m-Banking) applications. This study uses three different types of banking system to better understand the millennials generation views in term of customer’s loyalty (CL), positive word of mouth (WOM). Whereas, relationship quality (RQ) plays a mediation role. The benefits and services provided by m-banking channel is considered as independent variable while customer’s loyalty and positive WOM as dependent variables. Random sampling is employed to obtain data from Millennials

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Yulianingsih, Yulianingsih, Bambang Ismanto, and Wasitohadi Wasitohadi. "Education Quality and Performance Based on Balanced Scorecard in Junior High School : A Case Study at SMPN 8 Insumbrei Supiori Regency, Papua." Jurnal Paedagogy 11, no. 1 (2024): 156. http://dx.doi.org/10.33394/jp.v11i1.9861.

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This research aims to analyze the performance and quality of education based on the four perspectives of the balanced Scorecard at Junior high school (SMPN) 8 Insumbrei, Supiori Regency, Papua. The research used a qualitative approach with a case study method utilizing the Balanced Scorecard perspectives, including the financial, customer, internal business, and growth and learning perspectives. The research subjects included 27 individuals, consisting of 9 teachers, 10 students, and 8 community members. Data collection techniques involved documentation analysis, questionnaires, and interviews

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