Relevant bibliographies by topics / Text advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Text advertising'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Text advertising"

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Gafurov, Bakhtiyor. "MEDICAL TERMINOLOGY IN ADVERTISING TEXT." Scientific Reports of Bukhara State University 5, no. 3 (2021): 30–40. http://dx.doi.org/10.52297/2181-1466/2021/5/3/3.

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Background. The article is dedicated to advertising text, which widely uses medical terminology. Advertising text, in which medical vocabulary is widely used, has its own specific character. The content of pharmaceutical advertising texts is enriched with a wide range of medical terminology and helps the consumer to know what is for what or what is for what. Undoubtedly, the text of advertising for pharmaceutical products can serve as a widespread dissemination of the advertised drug among the population. Taking into account the demand, interests, sometimes the individual desire of consumers,
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Bihunov, D. O. "ADVERTISING TEXT PECULIARITIES." Тrаnscarpathian Philological Studies 1, no. 14 (2020): 271–75. http://dx.doi.org/10.32782/tps2663-4880/2020.14-1.50.

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Munteanu, Bianca Georgiana. "Text and Context in Advertising Discourse." LiBRI. Linguistic and Literary Broad Research and Innovation. 10, no. 1 (2025): 27–34. https://doi.org/10.70594/libri/10.1/3.

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Abstract: This article analyses the specific features of advertising discourse, drawing on various discourse theories through the operationalisation of concepts such as discursive context, co-text, peritext, hypertext, and discursive tradition. Advertising creativity aims at constructing the advertising text by exploring the resources of language, engaging both the idiomatic and expressive competence of the speaker and the receiver.
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Axtyamov, Azizboy Erkinboyevich. "PLACE OF ADVERTISING TEXT IN TEXT TYPOLOGY." Theoretical & Applied Science 97, no. 05 (2021): 415–18. http://dx.doi.org/10.15863/tas.2021.05.97.67.

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Terskikh, Marina. "Audio intertextuality in modern advertising text." SHS Web of Conferences 69 (2019): 00119. http://dx.doi.org/10.1051/shsconf/20196900119.

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The article is devoted to the study of audio intertextuality in modern advertising discourse. Despite the researchers’ increased interest in the problem of intertextual interaction, the issue of the functioning of the intertextuality mechanism in advertising, including social advertising, is still not fully covered, especially, since the advertising field is dynamic and provides extensive new material for research every day. The author pays special attention to the functional yield of audio intertextuality in advertising. As the basic functions of audio intertextual inclusions in the discourse
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Prokhorova, Svetlana N. "Advertising insert as a special genre of advertising text." Socialʹnye i gumanitarnye znania 6, no. 4 (2020): 388. http://dx.doi.org/10.18255/2412-6519-2020-4-388-397.

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The article deals with the translation of feminine film titles on the example of English filmonyms of the last decade. The article is aimed at the study of the filmonyms’ translation in the Russian film discourse, which leaves its specific imprint on the translator’s decisions. The paper treats the translation of feminine-marked filmonyms as a topical problem of the linguistics of gender and the theory of translation - the study of the means of translation of feature film titles from English to Russian from the point if view of gender-marked translators’ slant. The application of the method of
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Dahlberg, Leif. "Put a Tiger in Your Text." Nordicom Review 31, no. 1 (2010): 103–14. http://dx.doi.org/10.1515/nor-2017-0123.

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Abstract The subject of this article is the extensive use of metalepsis as an argumentative and rhetorical device in media discourse, and in particular in advertising. Metalepsis, a form of metonymy, sets up an inverted relation – causal, logical or contiguous – between terms and/or objects, either as an aesthetic effect or a means of persuasion. The first part of the article discusses the use of metalepsis in literature and film; the second part discusses the use of the figure in mass media and advertising; the third part discusses the relation between advertising, art, and popular culture. T
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Vartanova, Natal’ya Gennad’evna, and Marina Sergeevna Volodina. "FEATURES OF ADVERTISING TEXT SYNTAX." Philological Sciences. Issues of Theory and Practice, no. 7 (July 2019): 238–42. http://dx.doi.org/10.30853/filnauki.2019.7.51.

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Bang, Eunsoo and 김상한. "Metaphorical Education using Advertising Text." Journal of CheongRam Korean Language Education ll, no. 68 (2018): 1–30. http://dx.doi.org/10.26589/jockle..68.201812.1.

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Shakhzoda Damirovna, Egamberdieva, Egamberdieva Farida Oktamovna, Egamberdiev Khumoyun, Ergasheva Yulduz, and Egamberdieva Dilbarq. "Advertising text as a discourse." International Journal on Integrated Education 2, no. 3 (2019): 20–22. http://dx.doi.org/10.31149/ijie.v2i3.89.

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One of the topical issues of linguistics concerning the understanding of discourse from the point of view of the basic paradigm "text – discourse" is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed.
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Dissertations / Theses on the topic "Text advertising"

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Pettersson, Jimmie. "Contextual Advertising Online." Thesis, Linköping University, Department of Computer and Information Science, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-15878.

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<p>The internet advertising market is growing much faster than any other advertising vertical. The technology for serving advertising online goes more and more towards automated processes that analyze the page content and the user’s preferences and then matches the ads with these parameters.</p><p>The task at hand was to research and find methods that could be suitable for matching web documents to ads automatically, build a prototype system, make an evaluation and suggest areas for further development. The goals of the system was high throughput, accurate ad matching and fast response times.
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Wharton, Chris. "Text and context : an analysis of advertising reception." Thesis, Northumbria University, 2005. http://nrl.northumbria.ac.uk/2831/.

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The aim of this study is to explore advertising and in particular advertising reception as a significant part of contemporary social practice. Although advertising in some form has been a feature of a wide range of societies, historically and culturally, its economic and social importance has perhaps never been greater. Advertising, across the industrial period and in particular since the Second World War, has through the entrenchment of market economies and the development of different media technologies increased its reach and density through a variety of means. It has become a significant m
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Bischof, Jonathan Michael. "Interpretable and Scalable Bayesian Models for Advertising and Text." Thesis, Harvard University, 2014. http://dissertations.umi.com/gsas.harvard:11400.

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In the era of "big data", scalable statistical inference is necessary to learn from new and growing sources of quantitative information. However, many commercial and scientific applications also require models to be interpretable to end users in order to generate actionable insights about quantities of interest. We present three case studies of Bayesian hierarchical models that improve the interpretability of existing models while also maintaining or improving the efficiency of inference. The first paper is an application to online advertising that presents an augmented regression model inter
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McLaren, Yvonne. "Text strategy as an interactional feature in the corporate brochure : an English-French contrastive textology." Thesis, Heriot-Watt University, 1999. http://hdl.handle.net/10399/1195.

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Eriksson, Madeleine, and Evelina Tertelyté. "Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text." Thesis, Tekniska Högskolan, Jönköping University, JTH, Datateknik och informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49541.

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The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. To discover thevisual gravity of participants, the research methods of eye tracking and survey areused. The eye tracking supplies unpretentious and real-time behavioral insight asgaze points. Whereas the survey supplies subjective conscious visual gravity data.Previous research suggests that users a
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Karlsson, Linda. "Advertising Theories and Models - how well can these be transferred from text into reality?" Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4194.

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<p>This study has been examined an international organisation to get a deeper understanding over how they feel about using advertising theories and models. By interviewing a high positioned, Nordic Brand Manager, employee in the organisation the researcher has tried to find out what attitudes they have towards the theories and models used in this study. The study has also interviewed customers from the organisation that has been exposed to one of the organisations advertising campaigns and that has bought their products in the past. This has been done to see to how the use of these models has
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Houston, Sarah Louise. "Douglas Coupland: Text as Art." Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/art_design_theses/22.

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This thesis discusses the art of contemporary Canadian artist Douglas Coupland and his use of textual art. It will explore his combinations of text and art through four major themes that are recurrent in both his writings and visual art: abundance, advertising, technology and translation and draw conclusions on the various reasons that text has become such an important component of his body of work. Overall, the thesis seeks to show Coupland’s unique use of text to create a modern take on Pop art that is able to highlight issues in society.
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Шило, Н. "Функціональні характеристики стилістичних засобів у англомовній газетній рекламі". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/39275.

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У даній роботі ми розглядаємо функції стилістичних засобів в англомовній газетній рекламі. Оскільки на сьогоднішній день реклама є унікальним феноменом не лише в соціально-економічній, політичній, культурній сфері, а і в мовній дійсності, а основним її завданням є справити задумане рекламодавцем враження за допомогою певних cстилістичних засобів. А тому дослідження рекламних текстів є одним із пріоритетних напрямів розвитку сучасної лінгвістики тексту.
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Sloan, Andrea. "A textual analysis of the text type "advertisement" based on advertisements in German /." Thesis, McGill University, 1990. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=59874.

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This thesis examines German advertising texts and their text linguistic properties within a system of text typologies. Four different text type classification methods representative of typologies in German text linguistics are considered. Of these, Katharina Reiss's 1976 model is shown to be the most efficient for a textual analysis of advertising texts. Her communicative-functional approach to text analysis permits distinction of three variants of advertisements: those which appeal to reason, those which appeal to emotion and those which are of a dual nature (mixed). The thesis concentrates o
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Чуланова, Галина Валеріївна, Галина Валериевна Чуланова, Halyna Valeriivna Chulanova та А. О. Рожнова. "Реалізація категорії емотивності в рекламних текстах (на матеріалі англомовних слоганів до кінофільмів)". Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26194.

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Books on the topic "Text advertising"

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Totten, John C. Analyzing sales promotion: Text and cases. Commerce Communications, 1987.

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British Columbia. Ministry of Municipal Affairs. A Guide to text preparation for community investment brochures. Ministry of Municipal Affairs, 1986.

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Schierl, Thomas. Text und Bild in der Werbung: Bedingungen, Wirkungen und Anwendungen bei Anzeigen und Plakaten. Herbert von Halem, 2001.

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Totten, John C. Analyzing sales promotion: Text & cases : how to profit from the new power of promotion marketing. 2nd ed. Dartnell Corp., 1994.

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Panteleev, Andrey, and Anastasija Inos. Advertising language: Graphics. Grammar. Pragmatics. Second edition. 2nd ed. Publishing Center RIOR, 2024. http://dx.doi.org/10.29039/02126-2.

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The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realiz
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Balsliemke, Petra. "Da sieht die Welt schon anders aus": Phraseologismen in der Anzeigenwerbung : Modifikation und Funktion in Text-Bild-Beziehungen. Schneider Verlag Hohengehren, 2001.

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H, Lucas George, and Luck David Johnston, eds. Strategic marketing management: Text and cases. College Division, South-Western Pub.Co., 1994.

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Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

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This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. &#x0
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Fährmann, Rosemarie. Die historische Entwicklung der Werbesprache: Eine empirische Untersuchung von Text- und Bildwerbung im Zeitraum vom Ende des 19. Jahrhunderts bis zum Ende des 20. Jahrhunderts. P. Lang, 2006.

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Marie, Parkinson L., ed. Law for advertising, broadcasting, journalism, and public relations: A comprehensive text for students and practitioners. LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS, 2006.

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Book chapters on the topic "Text advertising"

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Baker, Michael J. "Advertising." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_16.

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Uther, William, Dunja Mladenić, Massimiliano Ciaramita, et al. "Text Mining for Advertising." In Encyclopedia of Machine Learning. Springer US, 2011. http://dx.doi.org/10.1007/978-0-387-30164-8_826.

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Ciaramita, Massimiliano. "Text Mining for Advertising." In Encyclopedia of Machine Learning and Data Mining. Springer US, 2017. http://dx.doi.org/10.1007/978-1-4899-7687-1_826.

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Buzeta, Cristian, Patrick De Pelsmacker, and Nathalie Dens. "Sales Promotion Posts Across Different Social Media: A Text-Based Analysis." In European Advertising Academy. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40429-1_1.

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Miliopoulou, Georgia-Zozeta. "Text and image combinations: Print, outdoor, post, meme." In Creative Advertising Concept and Copy. Routledge, 2024. http://dx.doi.org/10.4324/9781003330721-5.

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Konovalova, Anastasiia, and Tatiana Petrova. "Image and Text in Ambiguous Advertising Posters." In Proceedings of Seventh International Congress on Information and Communication Technology. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2397-5_11.

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O’Driscoll, Aileen. "Gendered Advertising: From Text to Industry to Classroom." In Learning to Sell Sex(ism). Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-94280-3_2.

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Iftinan, Qoshirotu Thorfi, and Miftakhul Huda. "Collaborative-Social Media as Utilization of Advertising Text Learning Media." In Proceedings of the International Conference on Learning and Advanced Education (ICOLAE 2022). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-086-2_141.

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Dens, Nathalie, Patrick De Pelsmacker, and Bianca Puttemans. "Text or Pictures? Effectiveness of Verbal Information and Visual Cues in Advertisements for New Brands versus Extensions." In Advances in Advertising Research (Vol. 2). Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_22.

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Boerman, Sophie C., Edith G. Smit, and Lex van Meurs. "Attention Battle; the Abilities of Brand, Visual, and Text Characteristics of the Ad to Draw Attention versus the Diverting Power of the Direct Magazine Context." In Advances in Advertising Research (Vol. 2). Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_19.

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Conference papers on the topic "Text advertising"

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Mita, Masato, Soichiro Murakami, Akihiko Kato, and Peinan Zhang. "Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation." In Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). Association for Computational Linguistics, 2024. http://dx.doi.org/10.18653/v1/2024.acl-long.54.

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Zhang, Peinan, Yusuke Sakai, Masato Mita, Hiroki Ouchi, and Taro Watanabe. "AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising." In Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers). Association for Computational Linguistics, 2025. https://doi.org/10.18653/v1/2025.naacl-long.391.

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Muminova, Aziza, Nargiza Madaminova, Olga Shevtsova, Alfiya Galyamova, and Shaxlo Alimardanova. "Theoretical Prerequisites for the Study of Category of Motivation in the Advertising Text." In The Second Pamir Transboundary Conference for Sustainable Societies- | PAMIR. SCITEPRESS - Science and Technology Publications, 2023. https://doi.org/10.5220/0012929800003882.

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Gao, Ruiling, Yingqi Hou, Weijie Tang, et al. "Adchat-TVQA: Innovative Application of LLMs-Based Text-Visual Question Answering Method in Advertising Legal Compliance Review." In 2024 5th International Conference on Machine Learning and Computer Application (ICMLCA). IEEE, 2024. http://dx.doi.org/10.1109/icmlca63499.2024.10754395.

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Egamberdieva, Shakhzoda, and Farida Egamberdieva. "Analysing the Language of Advertising Discourse in English and American Texts." In The Second Pamir Transboundary Conference for Sustainable Societies- | PAMIR. SCITEPRESS - Science and Technology Publications, 2023. https://doi.org/10.5220/0012935600003882.

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Zaitseva, K. A., and N. N. Kolbanova. "Pragmalinguistic Aspects of Chinese Advertising Text." In International Scientific Conference "Far East Con" (ISCFEC 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200312.147.

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Klochko, C. A. "Grammatical Aspect Of An Effective Advertising Text." In WUT 2018 - IX International Conference “Word, Utterance, Text: Cognitive, Pragmatic and Cultural Aspects”. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.04.02.64.

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Yao, Shuaiwei, Xiaodong Pan, Han Dong, Chunlei Kong, and Xiangping Wu. "Adaptive-Bert Network for Advertising Text Generation." In 2023 IEEE 6th International Conference on Electronic Information and Communication Technology (ICEICT). IEEE, 2023. http://dx.doi.org/10.1109/iceict57916.2023.10245936.

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Zhao, Yu, and Rui Jie Duan. "The Marriage Between Advertising Text and Literature." In 2021 International Conference on Public Art and Human Development ( ICPAHD 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220110.158.

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Uspenskaya, A. V. "PRAGMALINGUISTIC FEATURES OF SOCIAL ADVERTISING (BASED ON GERMAN, ENGLISH AND RUSSIAN ADVERTISING TEXT)." In Proceedings of the IX (XXIII) International Scientific and Practical Conference of Young Scientists. TSU Press, 2022. http://dx.doi.org/10.17223/978-5-907572-04-1-2022-56.

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Reports on the topic "Text advertising"

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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network developme
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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (
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ตั้งมณี, ชัชพงศ์, та อัษฎาพร ทรัพย์สมบูรณ์. การเปรียบเทียบการโฆษณาบนอินเตอร์เนตด้วยแบนเนอร์ เมื่อลักษณะการนำเสนอและรูปแบบของเวปเพจที่แสดงแบนเนอร์แตกต่างกัน : รายงานการวิจัย. คณะพาณิชยศาสตร์และการบัญชี จุฬาลงกรณ์มหาวิทยาลัย, 2004. https://doi.org/10.58837/chula.res.2004.22.

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A significant drawback of implementing Internet banners is the small number of clicks (or often referred to as clickthroughs ) on the banners. Several factors have been altered so as to attract more web site visitors and then they would ultimately click on the banners. Two factors of this study’s interest are banner styles and banner presentations. A review of previous literature found no published work on comparison of clickthrough rates among these three banner styles (i.e., embedded, popup and layered styles) or between these two banner presentations (i.e., the presentations on a web page w
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