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Dissertations / Theses on the topic 'The five forces'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Stockhaus, Patrik. "How forceful is EU merger control? : the SIEC test meets the five forces." Thesis, Stockholms universitet, Juridiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-121026.

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Andersson, Patrick, and Alexander Brewer. "Analysis of the Commercial Launch Industry : Determining Competitiveness using Porter’s Five Forces Framework." Thesis, Jönköping University, IHH, Nationalekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52879.

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This thesis aims to analyze the rules of competition of the commercial launch industry between the years 2010-2020 to better understand the market and gain strategic insights for market share captivation or profitability. The industry is analyzed quantitively within the theoretical framework of Porter's five competitive forces. By the means of a Pooled OLS model, we conduct a regression analysis with five industry proxies that closely relate to Porter’s five forces to explain competition in the industry. The results provided us with enough evidence that quantitively applying Porter’s five forc

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Tuysuz, Tugce. "Prediction of cutting forces at the tool tip using drive current for five-axis machines." Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/59144.

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The current trend in industry is to achieve intelligent, Computer Numerical Controlled (CNC) machine tools which can monitor its performance and take corrective actions automatically during machining operations. Cutting forces are the most accepted indicators of the tool condition, load on the machine and part, and abnormalities in the machining operations. The objective of this thesis is to predict the cutting forces from the current drawn by each drive during five axis machining operations. The cutting forces generated at the tool–workpiece contact zone are transmitted to the three translati

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Tuysuz, Oguzhan. "Prediction of cutting forces in three- and five-axis ball-end milling with tool indentation effect." Thesis, University of British Columbia, 2012. http://hdl.handle.net/2429/40071.

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In machining, the desired final shape is created in Computer Aided Design (CAD) environment and this information is forwarded to Computer Aided Manufacturing (CAM) phase in which the toolpath is generated and converted to machine specific commands for part manufacturing. The steps in CAD/CAM environments are geometry dependent only, and do not include the physics of the process. However, mathematical modeling of the machining operation gives the flexibility of identifying and resolving process related issues i.e. tool breakage, chatter vibrations and tolerance violations beforehand, which in t

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5

Danemo, Jonathan. "How is AI influencing industry competition? : An exploration of online retailing using Porter’s Five Forces Framework." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231170.

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This master thesis critically examines how new technology, AI, is influencing industry competition as viewed through the Porter’s Five Forces Framework for online retailers. It does this through a qualitative inquiry with seven expert interviews and a literature review focused on foundational papers, as well as more recent critiques of the Porter’s Five Forces Framework. Recent reports on the impact of AI is also examined. The thesis finds that several of Porter’s suggestions for the Five Framework are echoed by the interviewees, and the Forces appear to be relevant to consider for an online r

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Bojler, Therese, and Jeanette Björlin. "Entering the Swedish Management Consulting Industry : A qualitative study of what factors to consider when entering the Swedish management consulting industry." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-89166.

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<p>The management consultancy, a 14 billion EUR industry in Europe, has become an attractive market in the last couple of years. The Swedish market is blooming with an economic growth of a staggering 20 % according to analysts at Konsultguiden. The attractiveness of the market has brought many foreign players into the field such as Celerant. Celerant is a UK-based company earning a total of $145 million in 2006 with about 650 employees around Europe and the USA. Their focus is mainly within operational management. A few years ago, Celerant decided to expand in to the Nordic region consisting o

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Thurn, Emmie, David Gustafsson, and Jasenko Arsenovic. "Internationalisering med entry mode i fokus – en fallstudie av Zero Belysningar." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13169.

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Titel: Internationalisering med entry mode i fokus – en fallstudie av Zero Belysningar Kurs: 2FE03E ‐ 15 hp. Kandidatuppsats Författare: David Gustafsson 870926, Emmie Thurn 880909, Jasenko Arsenovic 890119 Bakgrund: Globalisering och inträde på internationella marknader har för SME blivit en trend. Åtskilliga företag väljer att konkurrera på en internationell nivå och internationaliseringen sker snabbare och på flera olika sätt än någonsin tidigare. Att välja rätt entry mode har en stor påverkan på om företaget kommer att nå framgång eller ej på den nya marknaden. Syfte: Syftet med studien är

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Johansson, Annie. "Att utvärdera en digital affärsidé." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71011.

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Detta arbete belyser tre olika organisationsteorier, PESTLE, Porter´s five forces och SWOT. En genomgång görs kring vad de olika teorierna innebär, hur de kan bidra till att förstå en organisations omvärld och dess styrkor och svagheter vilket i sin tur ger indikationer på vad man bör ha med i beräkningen när man tar strategiska beslut i en befintlig eller nystartad organisation. Teorierna används i detta fall som ett sätt att utvärdera en digital affärsidé, vad man bör ha i åtanke samt att lyfta fram dess styrkor och svagheter. På så vis har en tydlig bild skapats kring hur man kan använda si

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OZHOGINA, SOFYA, RIIKKA PELLONPÄÄ, and JEKATERINA ZOTOVA. "Approaching the green market : Swedish natural and organic cosmetic industry analysis." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17015.

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The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and

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Lundblad, Joel. "Assessment of Soldiers’ Physical Fitness : A comparison between the Swedish Armed Forces MULTI-test and tests of five physical fitness factors." Thesis, Högskolan i Halmstad, Bio- och miljösystemforskning (BLESS), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29539.

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11

Kostka, Matej. "Analýza firmy pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223879.

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The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.

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Sundberg, Karin, and Erik Sjödahl. "Middle Managements perception of the change in competitiveness : A study of the strategic merger between Toyota and BT in Germnay." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19278.

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Mergers and Acquisitions (M&As) are a popular strategy companies undertake in order to create value and synergies, and also to increase the competitiveness of the firm. Findings from previous studies show that many M&As fail to create value, however there is also existing evidence that they do, where the execution plays a major role. The success of an M&A depends on both internal and external factors such as the competitive strengths of the firm, strategic fit, and growth of the market. It is argued that problems such as poor management within M&A processes could affect the ou

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Pataky, Štefan. "Posouzení efektivnosti ubytovacího rezervačního systému a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223789.

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This thesis deals with the proposals for the information system modifications, especially in the accommodation reservation system, in order to gain a competitive advantage. The proposal is based on the SWOT analysis, Porter’s five forces analysis and analysis of balance and effectiveness of information system. Emphasis is placed on the design of modification and identifies its potential problems.

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Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the import

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XU, ZAOXUAN, and HOUQIANG WU. "Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23012.

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Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. It is important for companies to respond to competition effectively. By using Porter’s five forces model, we can analyze how companies respond to competition more comprehensive. The purpose of this thesis is to demonstrate some of competition that companies face and analyze how companies r

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Balák, Tomáš. "Návrh strategie expanze leteckého dopravce na holandský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443132.

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The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the s

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Hendriko, ? "Advanced virtual simulation for optimal cutting parameters control in five axis milling." Thesis, Clermont-Ferrand 2, 2014. http://www.theses.fr/2014CLF22464/document.

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La thèse concerne l’usinage à 5 axes de formes complexes. Le but est d’estimer le plus précisément possible les efforts induits par la coupe pour ajuster la vitesse d’avance et gagner en performance. Pour cela, il est nécessaire d’estimer les engagements radial et axial de la fraise à chaque instant. Ce calcul est rendu particulièrement complexe à cause de la forme de la pièce, de la forme du brut et de la complexité de la géométrie de l’outil. Les méthodes usuelles par Zbuffer sont particulièrement couteuses en temps de calcul. Dans ces travaux nous proposons une méthode de calcul rapide à pa

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18

Degefie, Ashenafi Tesema, and Adukwei Allotey Naa. "The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17663.

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ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. Degefie Supervisor: Professor Akmal Hyder Date: 2013 June Aim: Technology has changed the way businesses are being done specifically in the internet marketing. Even though the growth & development of internet marketing is rapid, many new firms doing e-business are increasing. To make use of this ever increasing opportunity many companies without adequate knowledge and lack of concepts about internet m

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19

Srndovic, Aleksandra, and Jelena Gojkovic. "Bibehållning av konkurrenskraft i en digitaliserad marknad : En studie om hur digitala transformationer har påverkat kommunikationsstrategin inom detaljhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46299.

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Digitaliseringen har senaste åren påverkat företagsverksamhet, deras kommunikation med kunderna samt hantering av marknadsföringen. Bibehållning av konkurrenskraft inom detaljhandelns har blivit tuffare med allt bredare användning av Webb 2.0 samt sociala medier. Både kunderna och företag ser högt värde i relationer och direkt kommunikation. Marknadsföring men även strategier har gått från de traditionella formerna till allt mer digitaliserade. Denna studie kommer genom en fallspecifik undersökning av fyra företag inom detaljhandeln undersöka vilken kunskap samt åtgärder har dessa företag anvä

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20

Zeng, Xiongyu, and Yang Du. "A Study of Marketing Strategy in Chinese Software Marketi : A Case Study of UFIDA Softeare Co., Ltd." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-873.

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<p>Date: 2008-06-08</p><p>Program: International Marketing</p><p>Course: Master thesis in International Marketing (EF0705)</p><p>Author: Xiongyu Zeng (780925) Yang Du (820830)</p><p>Tutor: Jan Löwstedt</p><p>Title: A Study of Marketing Strategy in Chinese Software Market – A Case Study of UFIDA Software Co., Ltd</p><p>Strategic Question : What should be an Effective Marketing Strategy for UFIDA in order to Increase its Market Shares and Support its Market Leadership Position?</p><p>Purpose: The purpose of this study is to investigate and analyze the current Chinese financial management softwar

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Hjelte, Åsa, and Daniella Letica. "Yarn-forward production in a developing country : A case study conducted in Vietnam." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11472.

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Purpose - The purpose of this paper is to identify the possibilities for a garment producing country, with high supplier and buyer dependency, to implement a yarn-forward value chain. Design/methodology/approach - This study analyzes existing literature along with collected data conducted through a field study in Vietnam. Primary data was collected through interviews with actors within the Vietnamese garment industry. Findings - What has been concluded through this case research is that monetary investments, relationships, and education of employees are dimensions that seem to be foundational

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Uhríková, Anna. "Strategie rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223918.

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The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.

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Pekárek, Radek. "Podpora manažerského rozhodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318280.

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This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.

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Wockatz, Philip. ""WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable." Thesis, Linköping University, Department of Computer and Information Science, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-20990.

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Součková, Irena. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16516.

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The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

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Kunder, Róbert. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224245.

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Master´s thesis evaluates financial situation of chosen company between years 2007 and 2011 through methods of financial analysis and analysis of enviroment of company. Financial analysis will be performed by analyzing ratio systems and analysis of absolute, differential and ratio indexes. Solutions, that might help current situation of company, will be suggested and based on results of analysis.

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Ericsson, Jesper, Henrik Frick, and Olov Nordgren. "Road Cabotage in the Swedish haulage industry : A survey on three haulage companies." Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-831.

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<p>Bachelor thesis in Logistics Management, School of Management and Economics, Växjö University, EKL 361, Spring 2006-05-24</p><p>Authors: Jesper Ericsson, Olov Nordgren, Henrik Frick</p><p>Tutor: Åsa Gustafsson/ Helena Forslund</p><p>Examiner: Helena Forslund</p><p>Title: Road cabotage in the Swedish haulage industry</p><p>Author supplied keywords: Transportation, European Union, Haulage Company, Road Cabotage, Five Forces Model and Generic Strategies.</p><p>Background: In 1998 the European Union introduced the concept of free road cabotage. The concept implies that haulers from different Me

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Holmdahl, Gustaf, and Erik Wickman. "Brittiskt träningskoncept i Sverige : En studie om möjligheten för multigym på Sverigemarknaden." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260943.

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Medan gymbranschen i Sverige domineras av gymkedjor som Friskis & Svettis och SATS, som erbjuder främst gymträning med mindre fokus på tilläggsprodukter för ett relativt lågt pris, domineras marknaden i Storbritannien av företag som t.ex. David Lloyd och Virgin Active. Där är priserna betydligt högre men förutom gymträning finns där även aktiviteter som t.ex. tennis, tillgång till simbassäng, spa, barnpassning och restaurang med fokus på hela familjen. Denna kvantitativa studie i form av konsument- och konkurrentundersökningar ämnade utreda den potentiella efterfrågan och marknadsmöjlighet

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Hansson, Mikael. "Critical review of strategic theories : Applicable to new technologies." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77124.

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Buďová, Iveta. "Analýza strategie konkurenceschopnosti vybrané organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to desi

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Kniš, Leo. "Návrh obchodnej strategie firmy vstupujúcej na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403850.

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Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.

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Ďurkechová, Zuzana. "Návrh na zlepšení marketingového mixu ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442966.

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The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire su

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Škardová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203793.

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The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theo

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Weberová, Martina. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223187.

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The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative

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Dahl, Victor, Oscar Andersson, and Erik Johnsson. "Nyttan med styrverktyg inom små konsultföretag : Differentiering och legitimitet på marknaden." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45040.

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Bakgrund och problem: Konsultbranschen kännetecknas av en hög omsättning av aktörer. En anledning till att det ständigt alstras nya mindre aktörer till branschen är att den kan vara lukrativ med låga inträdesbarriärer. Men varför försvinner många aktörer lika fort som de kommer upp? Är det en brist på strategi och styrverktyg som ligger till grund för problemet? Kan det bero på svårigheten för småföretag att skapa sig en solid varumärkeslegitimitet, och finns det en möjligt att med hjälp av styrverktyg stärka företagets varumärkeslegitimitet? Fallföretaget som använts i den här studien är ett

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Snider, Joanne. "Success Factors of Small Business Owners of Independent Financial Planning Firms." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/766.

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Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. A gap exists in the literature concerning such business owners, and their experiences provide valuable information to others desiring to start or maintain a financial planning business. The conceptual framework was entrepreneurship theory and Porter's 5 forces model of

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Barič, Filip. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399441.

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This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information

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Šesták, Zbyněk. "Marketingová strategie vyvíjeného přípravku na detekci polutantů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191559.

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The main objective of this thesis is to develop marketing strategy for pollutant detector in the development. The first part of the thesis focuses on the environmental issues, pollutant measuring technologies and on bioluminescence bacteria which are used in the detector. The detector is designed for companies which get in touch with selected dangerous elements (mercury, cadmium, lead, BTEX and PCBs) within their business activities. That is why the next part is about B2B specifics as companies are targeted customers. Various marketing theories are applied to set marketing strategy. It starts

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Fabisová, Martina. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-401466.

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Subject of this master´s thesis is the analysis of the chosen company RALU. Using the financial analysis and the analyses of external and internal environment of the company, the actual company condition is determined and on the basis of these results, some suggestions that lead to improvement of company’s status on the labour are proposed.

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Martin, Kristin Burke. "Strategies for Sustainability of Nonfranchise Casual Dining Restaurants." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5899.

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In the United States, over 50% of restaurants fail within the first 5 years of operations resulting in approximately $2.1 billion annually in lost national sales revenue. The purpose of this multiple case study was to explore the strategies used by owners of nonfranchise, casual dining restaurants to ensure sustainability longer than 5 years. The study was grounded in Porter's 5 forces framework as a lens for identifying effective strategies that promote restaurant sustainability. The data collection process comprised gathering data and information via semistructured interviews with 3 owners o

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Krčmárik, Branislav. "Návrh strategie vstupu na trh ČR." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222323.

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The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

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Nagy, Jan. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223192.

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In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.

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Šesták, Ján. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223493.

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Analysis of the selected company was made on firm which provides SPA treatment. Results of analysis of external enviroment are negative influence of political and economic factors. Most positive impact have technological factors. Best results of the financial analysis reached indicators of liquidity, debt and indicators of bankruptcy models. Low return of assets and turnover time of claim are deficiencies. Current position of company is very good in terms of financial stability.

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Ahlqvist, Pontus, and Carl Andréasson. "Competiveness among apparel manufacturers in Istanbul : An industry analysis." Thesis, Uppsala University, Department of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-89123.

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<p>This paper is the result of a minor field study conducted in Istanbul, Turkey, during the period of November and December 2007. The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of competition and potential future development for apparel manufacturers.</p><p>The research has been carried out through interviews with actors related to the apparel manufacturing segment. Interviewees include five manufacturers, two sourcing agents, one trade organization and one profes

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Vítková, Karolína. "Návrh strategie expanze na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414499.

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The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed so

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Balcárková, Nela. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442944.

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This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.

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Hrnčířová, Vendula. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10887.

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Theoretical part of the thesis focuses on explanation of basic terms in the field of strategic management of companies and on the overview of instruments used for strategic analysis of a company. In the practical part i have attempted to make a detailed analysis of the production of buttons in Knoflíkářský průmysl Žirovnice, using PEST analysis and Porter's Five forces model. The aim was to make a decision, based on the analyses, wheter or not to continue producing buttons in the company.

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Svobodová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74792.

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This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial st

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Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external a

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Masár, Lukáš. "Strategie vstupu Benziny s.r.o. (Unipetrol, a.s.) na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223461.

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Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu.

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