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1

Gregory, James R. Marketing corporate image: The company as your number one product. N.T.C.Business Books, 1991.

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2

Gregory, James R. Marketing corporate image: The company as your number one product. NTC Business Books, 1991.

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3

Gregory, James R. Marketing corporate image: The company as your number one product. 2nd ed. NTC Business Books, 1999.

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4

Tom, Neville, ed. Designs for corporate image: The image of a company. Rockport Publishers, 1990.

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5

Blishak, Sylvia Ann. Improving your company image: A do-it-yourself guide. Crisp Publications, 1992.

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6

Falcinelli, Laura. Pubblicità paradiso: La company image del gruppo Benetton. Lupetti, 1999.

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7

Bernstein, David. Company image and reality: A critique of corporate communications. Holt, Rinehart and Winston, 1985.

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8

Haig, William L. The power of logos: How to create effective company logos. Van Nostrand Reinhold, 1997.

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9

Haig, William L. The power of logos: How to create effective company logos. Van Nostrand Reinhold, 1997.

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10

Haig, William L. The power of logos: How to create effective company logos. Van Nostrand Reinhold, 1997.

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11

Group, Primary Research. Survey of corporate practices in monitoring the company reputation on the internet. Primary Research Group, 2012.

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12

Aula, Pekka. Strategic reputation management: Towards company of good. Routledge, 2008.

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13

Selame, Elinor. The company image: Building your identity and influence in the marketplace. Edited by Selame Joe, Model F. Peter, and Selame Design (Firm). Wiley, 1988.

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14

Chris, Atkins, ed. Image wars: Protecting your company when there's no place to hide. Wiley, 1989.

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15

Frost & Sullivan., ed. Customer perceptions of endoscopy and laser products: A company image survey. Frost & Sullivan, 1991.

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16

Wood, Lewis E. The Daisy Spittin' Image model 179 BB six gun: Rebirth of a western classic. Lewis E. Wood, 2001.

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17

Pinsdorf, Marion K. Communicating when your company is under siege: Surviving public crisis. Lexington Books, 1987.

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18

Pinsdorf, Marion K. Communicating when your company is under siege: Surviving public crisis. 3rd ed. Fordham University Press, 1999.

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19

Bouchikhi, Hamid. The soul of the corporation: How to manage the identity of your company. Wharton School Pub., 2008.

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20

Paul, Turner, ed. The admirable company: Why corporate reputation matters so much and what it takes to be ranked among the best. Profile, 2008.

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21

Larish, John J. Photo CD: Quality photos at your fingertips. Micro Publishing Press, 1994.

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22

London), Colloquium on Compact Storage for Image Data Bases (1986. Colloquium on 'Compact Storage for Image Data Bases'. Institution of Electrical Engineers Electronics Division, 1986.

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23

Hakola, Liisa. In one person many people: The image of the king in three RSC productions of William Shakespeare's King Richard II. Suomalainen Tiedeakatemia, 1988.

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24

1935-, Jones Robert Francis, ed. Annals of Astoria: The headquarters log of the Pacific Fur Company on the Columbia River, 1811-1813. Fordham University Press, 1999.

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25

Klyuchevskaya, Irina, Ol'ga Semikova, and Igor' Zheleznov. Advertising and PR activities of a hotel company. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1852505.

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The textbook examines the content and specifics of the advertising and PR activities of a hotel enterprise related to the peculiarities of the development of the market of hotel services and hotel products, analyzes advertising and PR tools and strategies aimed at ensuring the successful positioning of a hotel enterprise in the market. The issues of the organization of advertising and PR activities of hotels are highlighted, the issues of the use of channels for the distribution of advertising appeals and PR materials, the use of Internet technologies in advertising, the principles of creating
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26

Olmsted, Robert P. Rock Island rails: Images of the Chicago, Rock Island & Pacific Railroad, 1948-1990. R.P. Olmsted, 1991.

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27

Williams, Havelock. With my camera for company: Adventures & images of a pioneering New Zealand photographer. Hazard Press, 2003.

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28

Adams, Clyde M. People of power: Images from the collection of the Alabama Power archives. Alabama Power Company, 2011.

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29

Klyuchevskaya, Irina. Promotion of a hotel company in the new economic conditions of market development: trends and features. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2169738.

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For the first time, the monograph presents the results of a study on the identification of marketing trends and their application in the promotion of hotel companies. The author identifies the following areas of marketing technologies for hotel promotion: the practice of using Internet and digital technologies in promotion, the use of artificial intelligence in marketing communications, the introduction of omnichannel marketing into the communications system - a new concept and practice taking into account the specifics of the hotel business in modern conditions, the specifics of using direct
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30

Company, Herald-Mail, ed. Images of Washington County, Maryland: Preserved by the photography staff of the Herald-Mail Company. Herald-Mail Company, 2005.

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31

Company, Herald-Mail, ed. Images of Washington County, Maryland: Preserved by the photography staff of the Herald-Mail Company. Herald-Mail Company, 2005.

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32

Brewer, Roy. A Sharper Image. James & James (Publishers) Ltd, 1989.

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33

The 'nice' company. Bloomsbury, 1990.

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34

Saunders, Linda. Shell advertising art: The industrial image. 1986.

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35

Company image and reality: A critique of corporate communications. Cassell, 1986.

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36

Company image and reality: A critique of corporate communications. Holt, Rinehart and Winston, 1986.

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37

Bos, Ben. The Image of a Company: Manual for Corporate Identity. Phaidon Press, 1994.

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38

The image of a company: Manual for corporate identity. Architecture Design and Technology Press, 1990.

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39

Corporate Identity und Corporate Image der Coca-Cola Company. GRIN Verlag GmbH, 2014.

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40

Lipe, Jay. Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity. Kaplan Business, 2006.

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41

Uffelen, Chris van. Company Gardens: Green Spaces for Retreat and Inspiration. Braun GmbH & Company, G., 2019.

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42

Marketing Corporate Image: The Company As Your Number One Product. Ntc Pub Group, 1993.

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43

Brewer, Roy. A sharper image: A history of the Horsell Group, 1885-1989. James & James, 1989.

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44

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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45

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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46

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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47

Aula, Pekka, and Saku Mantere. Strategic Reputation Management: Towards a Company of Good. Taylor & Francis Group, 2020.

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48

Gaines-Ross, Leslie. CEO Capital: A Guide to Building CEO Reputation and Company Success. Wiley & Sons, Incorporated, John, 2007.

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49

Gaines-Ross, Leslie. CEO Capital: A Guide to Building CEO Reputation and Company Success. Wiley, 2002.

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50

Blishak, Sylvia. Crisp: Improving Your Company Image: Creating a Positive First Impression (50 Minute Series). Crisp Learning, 1992.

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