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Dissertations / Theses on the topic 'The image of the company'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Novotná, Eva. "Image mezinárodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162843.

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The content of the thesis is analysing current tools for building a positive image which IBM is trying to make in relationship with students. Related research helped to find out how the company influences students and if the activities of the IBM are effective. Theoretical part analyses the field of University Relations as a piece of Public Relation and connected company image. The next section describes the IBM company, especially the areas which are connected with the main topic of the thesis. The consequent own research discovered how IBM effect on university students, if students know abou

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Gille, Matthew G. "Analysis of Company Officer influence on midshipmen service assignment." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGille.pdf.

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Renberg, Lina. "Identity and image – the story of expertise in a manufacturing company." Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-21474.

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This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). The results have been deducted using content analysis. The three dimensions are compared in order to see

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Cesari, Jill R. "The perceptions of the role of the Company Officer at the United States Naval Academy from the perspective of Senior Officers, Battalion Officers, Company Officers and Senior Enlisted Leaders." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FCesari.pdf.

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Zhu, Bingchao, and Songxue Jiang. "A study of brand image of ANTA Company in China’s sportswear market." Thesis, Mälardalen University, School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-820.

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<p>Date: June 5, 2008</p><p>Course: Master Thesis (International Marketing)</p><p>Course Code: EF0705</p><p>Authors: Bingchao Zhu 840501-P613 bzu07001@student.mdh.se</p><p>Songxue Jiang 840506-P386 sjg07001@student.mdh.se</p><p>Tutor: Tobias Eltebrandt</p><p>Title: A study of brand image of ANTA Company in China’s sportswear market</p><p>Problem statement: What are the mismatches between ANTA Company’s wanted brand image and the perceived brand image by the target consumer group?</p><p>Purpose: The aim of this study is to find out the mismatches between ANTA Company’s wanted brand image and co

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Dadswell, Erin. "Consumer-company identification : a study of relationships between consumers and companies /." [St. Lucia, Qld.], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18513.pdf.

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Chopek, Joseph P. "A qualitative analysis of company officer performance assessment at the United States Naval Academy." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Jun%5FChopek.pdf.

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Thesis (M.S. in Leadership and Human Resource Development)--Naval Postgraduate School, June 2003.<br>Thesis advisor(s): Walter Owen, M.A. Trabun. Includes bibliographical references (p. 117-119). Also available online.

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Månsson, Thorsén Törnqvist Niclas Erik Mikael. "Employee Branding at a pharmaceutical company." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13376.

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This bachelor thesis in business administration investigates the employee branding process of Company X in order to gain an understanding of how the company works with and can utilize this as an efficient tool. Recent research shows that Swedish companies that focus on building their brands are more profitable than companies that do not. Furthermore, re- search show that relationship building is an increasingly important area of marketing, which means that employees have a key role in creating a brand through the relationships they build. As Company X to some extent relies on relationship buil

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Schreindl, David Robert. "Sowing the seeds of war : the New York Times' coverage of Japanese-American tensions, a prelude to conflict in the Pacific, 1920-1941 /." Diss., CLICK HERE for online access, 2004. http://contentdm.lib.byu.edu/ETD/image/etd626.PDF.

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Thesis (M.A.)--Brigham Young University. Dept. of Communications, 2004.<br>"December 2004." Title taken from PDF title screen (viewed October 22, 2007). Includes bibliographical references and appendices.

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Nording, Adam. "Choosing the colors for a company : A case study on how the right colors can mediate the right image of a company." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173267.

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Our world is made up by millions of colors. Everywhere we go we see a variation of colors that describes the environment. Artists use colors to give an emotion to the viewer and give a deeper meaning to the art. Companies have different colors in their logos and on their websites. For example, a red colored logo can give a feeling of passion, energy and power. But used in a different situation, a red color can implicate dangerand death. The research about colors goes very deep, but there is still alot that has not been tested or discovered. This study will examine whether companies can use col

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Hrtáň, Zbyněk. "Některá specifika komunikace ve stavebnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2012. http://www.nusl.cz/ntk/nusl-225685.

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The aim of the thesis called Some specifics of communication in civil engineering has been to carry out research in construction companies and to find out to what extent they pay attention to corporate image in various respects – if (and eventually how) they make use of the Internet and how they present themselves to the public. On the other hand, part of the research focused on what emphasis do these companies put on internal communication with their employees. To prove or displace the initial hypotheses, several analyses have been made and research in 14 companies of different size carried o

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Burt, Elizabeth Marie. ""Such a deal of wonder" : structures of feeling and performances of The winter's tale from 1981 to 2002 /." Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd920.7.

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Brin, P. V., and M. N. Nehme. "Organizational-economic mechanism of introducing corporate social responsibility approach in a company." Thesis, Одеський національний університет ім. І. І. Мечникова, 2020. http://repository.kpi.kharkov.ua/handle/KhPI-Press/48545.

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Бондаренко, Юлія Станіславівна, Юлия Станиславовна Бондаренко, Yuliia Stanislavivna Bondarenko, and V. Nemesh. "Methoden zur schaffung des images der «The Coca-Cola Company»." Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77083.

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Die Organisation des Images einer Organisation ist eine der aktuellen Aufgaben des modernen Managements der Organisation. Um die Probleme der Schaffung des Images besser zu verstehen, sei es wichtig die heimischen Forschungsmaterialien von H. Pocheptsov, V. Korolko, S. Afanasyeva, A. Panasiuk als Grundlagen zu studieren. Die Relevanz der Untersuchung dieses Problems ist auch auf den Platz und die Rolle des Images bei der theoretischen und empirischen Untersuchung der Hauptrichtungen der Steigerung der Wirksamkeit verschiedener Organisationen auf den inländischen und ausländischen Märkte

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Kolodka, A. "The methodology and the elements forming the image of the enterprise." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33502.

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Image of the organization is a stable long-term positive or negative image in the minds of economic contractors, contact auditoriums, civic and social consciousness in general, their emotional attitude that creates competitive advantages and other economic benefits to the organization in the long run. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33502

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Tyquin, Ellen B. "Changing the company name : a model for identity change through communication." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/81958/4/Ellen_Tyquin_Thesis.pdf.

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In an ever evolving business landscape, change is an ever present part of any organisation’s lifecycle. This thesis presents communication as a fundamental element of effective change management. Drawing from the existing change communication literature and two case studies, this thesis examines how organisations utilise strategic change communication to manage identity change. As a result this study presents a conceptual model that outlines a process of change communication strategy and implementation. This model is offered as a step toward connecting important scholarship into a more compre

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Murdock, Mark Cammeron. "In the company of cheaters or relativism in duels : how sixteenth-century aristocrats resemble twentieth-century gangsters in French literature and film /." Diss., CLICK HERE for online access, 2009. http://contentdm.lib.byu.edu/ETD/image/etd2978.pdf.

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Harper, Matthew P. "Platinum Group Element Mineralization in "Ballrooms" of the J-M Reef of the Stillwater Complex, Montana." Diss., CLICK HERE for online access, 2004. http://contentdm.lib.byu.edu/ETD/image/etd442.pdf.

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Cronberg, Jonna, and Nathalie Winde. "Imageinvesteringar i allmännyttiga fastighetsbolag." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28991.

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Syfte: Syftet med denna uppsats är att beskriva och jämföra vad imageinvesteringar kan innebära för allmännyttiga fastighetsbolag utifrån ledningens perspektiv. Vidare vill vi undersöka vilka imageinvesteringar som genomförs och hur de motiveras. Metod: Uppsatsen utgår från en kvalitativ ansats. Empiri har samlats in genom besöksintervjuer med tre allmännyttiga fastighetsbolag, AB Helsingborgshem, AB Höganäshem och AB Ängelholmshem. Innan intervjuerna genomfördes samlades sekundärdata in i form av relevant litteratur och vetenskapliga artiklar som har legat till grund för de

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Hong, Soo Yeon. "The effects of relational satisfaction, organizational reputation, and identification with company on customers' communication behaviors." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available, full text:, 2008. http://wwwlib.umi.com/cr/syr/main.

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Bauerová, Marie. "Vizualni komunikace firmy a firemni styl." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113681.

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The goal of my thesis is to evaluate the current status of visual communication and Corporate Identity of LABORATOIRE BIODERMA CZECH REPUBLIC s.r.o. based on the analysis and to find out whether the Corporate Identity is together with visual communication of this company appropriately designed and to expose their weaknesses. The goal is to find out how the public perceives the brand "BIODERMA", what the opinion of the brand and its competitors is, what brand knowledge and awareness is and how the company communicates, especially visually. Based on the results of research, which were realized b

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Wilkins, Stephen Joseph Karl. "The antecedents and consequences of student perceptions of university image and student-university identification in transnational higher education." Thesis, University of Bath, 2013. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577737.

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This research aims to identify the process by which students form images of universities, the extent to which students’ favourable evaluations of image attractiveness lead to student-university identification, and the extent to which perceived image attractiveness and student-university identification determine planned behaviour, i.e., supportive intentions, including student choice of institution. Full-service international branch campuses offering complete degree programmes are a fairly new phenomenon on the higher education landscape and potential students have limited knowledge about them

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Karlsson, Tom, and Christoffer Nyman. "Den tyska turisten på campingsemester i Sverige." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2085.

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<p>The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping’s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist.</p>

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Gaetan, Mourmant. "How and Why do IT Professionals Leave their Salaried Employment to Start a Company?" Digital Archive @ GSU, 2010. http://digitalarchive.gsu.edu/cis_diss/38.

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Retaining IT employees help them finding a path to entrepreneurship or even investing in spin-offs created by their employees (i.e. future entrepreneurs) is essential for the vitality of the economy. The objective of this thesis is to answer the following research question: “why and how do IT professionals3 decide to quit their salaried employment to start a business?” We do so by proposing a theory related to the under researched area of IT entrepreneurial turnover. The first chapter clarifies the unfolding model (Lee et al., 1999), so that it could be used with confidence (e.g. shock and ima

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Пронський, Е. А. "Варіанти підвищення Інтернет-репутації підприємства". Thesis, Сумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/49439.

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Одним із основних аспектів діяльності підприємства на ринку є його репутація, яка допомагає компаніям успішно підтримувати свій статус на ринку. Відтак виникає потреба у створенні та розвиненні відповідного методологічного інструментарію для управління репутацією як стратегічно важливого для компанії активу. Репутація організації – це нематеріальне благо, цінність якого полягає у збільшенні матеріальних активів за рахунок високого кредиту довіри з боку зовнішньої і внутрішньої цільової аудиторії. З розвитком Інтернет- технологій з'явилася і Інтернет-репутація підприємства. Вона є невід

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"Could recruitment advertising promote company image?" Chinese University of Hong Kong, 1993. http://library.cuhk.edu.hk/record=b5887529.

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by Mok Chun-hong.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1993.<br>Includes bibliographical references (leaves 37-38).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>LIST OF TABLES --- p.iv<br>ACKNOWLEDGEMENT --- p.v<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Literature Review --- p.2<br>Chapter II. --- METHODOLOGY --- p.9<br>Manipulation: The Advertisements --- p.9<br>Subjects and Procedures --- p.10<br>Company Image --- p.11<br>Chapter III. --- RESULTS --- p.14<br>Chapter IV. --- DISCUSSION --- p.19<br>Chapter V. --- LIMITATIONS --- p.27<br>Chapter

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Chen, Pao-Yuan, and 陳保源. "Capacity planning for CMOS Image Sensor wafer reconstruction company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/tsu245.

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碩士<br>國立交通大學<br>管理學院工業工程與管理學程<br>103<br>Capacity planning in CMOS Image Sensor wafer reconstruction (Wafer reconstruction, RW) industry includes aggregate planning and tool assignment. Aggregate planning is a quarterly decision that determines weekly production level of different products. Tool assignment is a weekly decision that matches products and tools. Conventionally, these decisions are determined based on experience. Thus the decision process is very time consuming, and the decision quality has room for improvement. The objective of this thesis is to propose a new optimization-based de

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Shieh, Yi-Jer, and 謝宜哲. "The Research on Corporate Image of Taiwan Power Company." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/58519040478801488261.

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碩士<br>國立交通大學<br>經營管理研究所<br>91<br>In the present competitive market, corporations can no longer rely on their product and services as means of effective differentiation . To create a more favorable image is a critical way to obtain a difficult-to-duplicate differential advantage over competitors. However, such image is formed neither by elaboration nor by fabrication. It must be established on some kind of essence. Only after the corporate owns excellent essence and high reputation, the image can be widely and effectively spread. Therefore the positive value of the corporate image could be fur

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BAI, XIAN-ZHI, and 白先智. "A study on image positioning strategy for optical company." Thesis, 1991. http://ndltd.ncl.edu.tw/handle/93350512899996178213.

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Dobrjanskyj, Jurij. "Marketing communication of Koryna company." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-189922.

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The main goal of this master's thesis is the evaluation of the marketing communication of a selected company based on the firm's marketing strategy. The thesis is divided into two parts. The first part is theoretical and the second is practical. In the theoretical part, basic marketing methods are described and explained. The practical part contains a description of the actual marketing communication of the selected company and improvements are suggested. Concrete company data from the period of 2009-2013 was used ss input information as well as internal information from the management of the

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Tsai, Hsien Chang, and 蔡憲彰. "The Business Development Strategy of a CMOS Image Sensor Company : A Case Study of Company “S”." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/dedk39.

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碩士<br>國立臺灣大學<br>商學組<br>104<br>In year 2000, the development of semiconductor and package industry lead the CMOS Image sensor technology commercialization. With the fast deployment of eco-system for internet, high speed broadband and wireless network like WIFI and 3G/4G, the mobile device industry including mobile phone, IOT and Automobile electronics adopt the sensor application provide the market growth momentum of CMOS Image Sensor market. The whole senor market reach 10.4Billion USD in year 2014. According to the analysis report of IHS and Yole , they both predict the market will enjoy 10%

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Tsai, Pai-Chun, and 蔡佩君. "A Study on Branding Visual Image of Chunghwa Telecom Company." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/31995218289785196283.

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碩士<br>中原大學<br>商業設計研究所<br>98<br>When the world economic internationalization and liberalization, communications and computer technology developed rapidly. Innovation in the telecommunications business operations of thinking must be exclusive. Chunghwa Telecom Company has been privatized in 2005. But their brand image remains with the state-run marke. There are still gap between consumer awareness. Brand has a lot of touch piont with user. The most impact is visual. When corporate build brand, it must considered all of the brand’s activity. The Research goals: 1) To analysis the visual idenity’s

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Chang, Jui-Ming, and 張瑞明. "Start from Scratch -The Startup Story of Image Art Printing Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/98vg75.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>105<br>Taiwan's printing industry are mostly small or medium enterprises and domestic sales oriented. Also the majority of the dealers focus on their own manufacture fields and this is not profitable for innovation and additional value creating. The market is small and there is a standstill of industrial development accompany the impact of prosperous Internet, which caused a severe situation of overcapacity, availability decrease and rapid decline in gross margin. In recent years, only the combined printing companies which integrate Internet and information system ha

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Tavares, Miguel Ângelo Silva. "Internship report in the company MAKE IT." Master's thesis, 2021. http://hdl.handle.net/10773/32276.

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We live in an era with an increasing number of new ideas for the creation of new products. However, this raises the question of how to bring these ideas and concepts to the market. This is where we can find MAKE IT, a company that provides help in all the stages of the product development lifetime. This company can help in the phase of creating the prototype, in counseling for the best root or technologies to use, or even in the massification phase of the project. This report follows the work done in three distinct projects in this company. For each one will be described the creative pr

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Hsieh, Pokai, and 謝博凱. "Relationship Research among customer relationship, company image, product brand image, service quality and customer satisfaction in forwarding industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/55453339390252517596.

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碩士<br>開南大學<br>空運管理學系<br>99<br>The forwarding companies in Taiwan have become more difficult to survive since 2008. The main reason is the financial crisis, which brought a fall down of the cargo volume as well as the ocean freight. All the forwarders were facing a challenge on competing prices because of a competitive market. If they just maintain the current business and profits only become slim. The purpose of this study is to explore the effects of customer relationship, service quality, corporate image, and customer satisfaction on customer loyalty toward ocean freight forwarders. Date was

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Chang, ling-yi, and 張靈意. "Professional Image Building of Cosmeceutical Store-A Case Study of Company A." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20883749222190033043.

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碩士<br>中原大學<br>企業管理研究所<br>99<br>In the era of professional, no matter what is enterprise or personal that we have to establish the internal image of increasing for technical training or exterior internal image those are key trainings. The cosmeceutical store would be turned out a verity of business management; however the cosmeceutical store is upon professional for their big advantage. So many scholars deem the professional concept will be conducted into consumer psychology to search in order to present all of therapies are to see the truth as their reaction. What the main factor they choose t

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Chou, Sen-Wen, and 周森文. "Planning a offical website - A Case Study of H image output company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/70494339470848328664.

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碩士<br>銘傳大學<br>管理學院高階經理碩士學程<br>100<br>According to the development of internet technologies, online activities for consumer behavior either social networking are rapidly increasing. Therefore, a offical website is important for companies toexpany business as well as improvement of building your own website. One image output company is targeted for this reserch with collected survey between the owner, end-user, and web designer. Based on this survey, we also could take it as reference to make a business strategy and improve the quality of the website. Afterall, it does has positive affect for en

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Yun-YenLu and 呂昀諺. "Analyzing the effect of Social Responsibility Significance on Bad-image Company Trust." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/e4427g.

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碩士<br>國立成功大學<br>企業管理學系<br>105<br>Many previous studies on corporate social responsibility show that firms should choose social responsibility that is highly relevant to their careers and that consumers will have a more positive response. But there are also negative image for the enterprise research shows that negative companies must be selected social responsibility which is lowly relevant to their careers, and two of them have contradictory; and the past on the implementation of negative corporate social responsibility research is relatively less than the research on normal company. The resea

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"Marketing image management for a local paging company: its design, measurement and implementation." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887133.

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Yu Yat-Wah.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references.<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>LIST OF TABLES --- p.v<br>LIST OF FIGURES --- p.vi<br>ACKNOWLEDGEMENTS --- p.vii<br>CHAPTER<br>Chapter 1. --- INTRODUCTION --- p.1<br>Chapter 2. --- MARKETING IMAGE STUDY FOR TELECOM PAGING LIMITED --- p.3<br>Market Situation of the Paging Industry --- p.3<br>Marketing Strategy --- p.6<br>The Target Company - Telecom Paging Ltd --- p.11<br>Research Objective --- p.12<br>Chapter 3. --- LITERATURE REVIEW --- p.13<br>Chap

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Mao, Shu Jung, and 茆淑容. "Image Sensor New device development cost effectiveness solution for K company case study." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/yqjsba.

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Chen, Po-Hsien, and 陳柏憲. "An examination of repurchase intention in local medical industry: relating customer relationship, brand image, company image, service quality, and customer satisfaction." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/95976833394891838685.

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碩士<br>國立交通大學<br>企業管理碩士學程<br>98<br>In Taiwan, after health insurance put into practice, there were many foreign medical device companies which invested a lot of money and brought newly products into this market. It improved the progress and development for local medical device industry. However, in recent years, the health insurance had big trouble with huge debt in company management because there were a lot of waste from patients and hospital. Therefore, our government decided to change the policy of health insurance. They tried to limit or cut insurance expense from all of hospitals. It also

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Lin, Cheng-Wei, and 林正偉. "The Effects of Interviewer Behavior and Company Employment Image on Applicant Job Pursuit Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/64437993803722573388.

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碩士<br>國立交通大學<br>經營管理研究所<br>92<br>As shortages of qualified workers have become prevalent in many industries in recent year, making sure the efficiency of recruitment activities is the critical topic for enterprises. Furthermore, the interview is an important device in the recruitment activities. The purpose of this study was to examine how do the interviewer behavior and company employment image (CEI) influence the applicant job pursuit intention. Although scholars illustrate that CEI may influence the process of interview, there has been little research in the recruitment literature. Therefor

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HSU, PI-YU, and 許碧玉. "Key Factors of Brand Image in Life Insurance Industry-A Case of Y Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wk8s3v.

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碩士<br>中原大學<br>企業管理研究所<br>105<br>After Taiwan''s Financial Holding Company Act passed, the life insurance market develops rapidly. The life insurance companies have launched variety products to satisfy customer''s request. The life insurance companies face to fierce competition and the rise of consumer awareness, life insurance companies positive change and innovation to create life insurance products, which are in line with the requirements of the times. Is the hard task of the enterprise to shape the corporate brand image, increase consumer brand preferences, and then enha

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Hu, Shih-ching, and 胡世青. "The Benevolence Image of Company toward Regulatory Focused Consumers’ Behavioral Intention and UTAUT Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/42601020892736681898.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>101<br>There are more and more people using smart phone or mobile devices. We choose e-book application as our new technology product because it is not so famous to be accepted in Taiwan and people pay much attention to environmental consciousness and have a tendency to use environment-friendly product in nowadays. The e-book application possesses the character of human nature design, convenience and getting rid of felling trees to produce paper. As a result, we think that it’s a trend to use e-book app in place of real book in the future. It’s well known to use un

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Chiang, Chu-Chi, and 姜祖齊. "Relationship among Corporate Social Responsibility, Image , and Performance -- A Case of Life Insurance Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/86365714596671244624.

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碩士<br>嶺東科技大學<br>高階主管企管碩士在職專班<br>102<br>Society is the fundamental enterprise for sustainable development. Without a robust environment, the enterprise cannot survive. So the society is the enterprise sustainable development and prosperity of the society in which the enterprise base on. When CSR gradually be taken seriously, More and more research report also pointed out CSR help enterprises to sell more products, Have the opportunity to provide more services, enhance corporate image and strengthen relationship between enterprises partners, and more attainable performance. The case of theory to

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OTGONBAYAR, TSELMEG, and Tselmeg Otgonbayar. "A Study on Measuring Brand Image-A Case of Mongolian APU Joint Stock Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/e8c9sj.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>106<br>This thesis is all about branding and branding measurement techniques. In Mongolia, brand is newest thing because we are the last land of the nomads which living traditional lifestyles. The country of Mongolia exist almost 2000 years has been part of the human history. Therefore, the ancestors were wearing badge, cashmeres and other leather clothes and drinking very special milk producing beer. However, world is changing fast, customers mind is volatile. Therefore, every brand should have their own brand image and that long lives in consumers memorization. In

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Guo, Tzu-Hsuan, and 郭子瑄. "A Moderator Effect of Company Image to Users’ Behavior Intentions of M-banking APP." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/48ph8s.

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碩士<br>國立交通大學<br>經營管理研究所<br>106<br>Now, the technology and related business of m-banking (mobile banking) APP vary diversely in Taiwan. In 2000, Taiwan started to develop m-banking APP. However, the technology and regulations were not yet mature for m-banking APP, people could not fully understand knowledge of it. In the beginning, the key reason of unpopular for using m-banking APP was that m-banking APP included less business and information security. With the growth of smart phones and the more vigorous development of mobile applications, m-banking APP has become the first choice to do finan

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Hsieh, Pei-Chin, and 謝佩瑾. "The Relationships among Construed External Image, Service Quality and Consumer-Company Identification on Behavior Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/zc7zce.

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碩士<br>銘傳大學<br>管理研究所<br>95<br>More and more companies are attempting to build deep, meaningful, long-term relationships with their consumers in their quest for sustained success. The strong consumer-company relationships often result from consumers’ identification with those companies. For companies, it is important to understand consumers’ behavior intention to predict what consumers need and to maintain the long-term relationships with their consumers. Thus, the research is based on the conceptual framework of consumer-company identification that Bhattacharya and Sen (2003) proposed and socia

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CHIEN, YI-LIEN, and 簡憶蓮. "The Effect of Green Policy on Corporate Image and Competitiveness - A Case of G Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2fjx55.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>104<br>With global warming causing severe weather anomalies, mankind’s living environment “Earth” has been a significantly impacted. In recent years, with the rise of the green economy, environmental protection and carbon reduction has become a corporate responsibility. In addition to advocating the importance of environmental protection; the Green movement has also stimulated economic growth, it has opened up more new profit opportunities for businesses. For corporations to truly promote its Green Policy, corporations need to consider and combine their own uniq

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Fu, TZU-YING, and 傅姿穎. "The Effect of Brand Image on Purchase Intention－Case Study of I-MEI Food Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/bh8f9u.

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碩士<br>大葉大學<br>運動健康管理學系<br>105<br>Only I-MEI survived the food safety crisis which affected the majority of the food factories in Taiwan. It is safe to say that I-MEI is the most popular food brand in Taiwan in recent years; however, there are a limited number of academic documents about I-MEI in Taiwan. Hence, this study takes I-MEI as the research target and delves into the effects of the brand image of a food factory on the purchase intention of consumers. This study conducted a questionnaire survey on general consumers and retrieved 425 valid samples. The structural equation modeling (SEM)

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