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Dissertations / Theses on the topic 'The image of the country'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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1

Lee, Chan Woo. "Product-country images : the role of country image in consumers' prototype product evaluation." Thesis, Brunel University, 1997. http://bura.brunel.ac.uk/handle/2438/5222.

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What is the relationship between a country specific image and the image of products made in that country? What is the role of country image in consumers' product valuations? While many of previous studies have examined the COO effects on consumers' overall quality perceptions of products, little work has been done on investigating the relationship between a country specific image, its product image, and consumers' purchase willingness. A prototype car product, with fictitious country of origin from Germany, Italy, Korea and Malaysia, was developed for investigating consumers' perceptions, and
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2

Lee, Chan Woo. "Product-country images the role of country image in consumers' prototype product evaluations /." Online version, 1997. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.336622.

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3

Ayala, Daisy Carmen Sarzuri. "A imagem do Brasil: um estudo a partir da perspectiva de consumidores latino-americanos." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-05092016-155417/.

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Os países estão cada vez mais conscientes da importância da sua imagem, dado que, a imagem de um país representa um ativo fundamental nas novas relações econômicas e políticas. Assim, a pesquisa da imagem dos países vem ganhando relevância no campo de estudos de Marketing Internacional. Nesse contexto, o objetivo da presente pesquisa foi: investigar quais são as dimensões que compõem a imagem do Brasil e quais são os fatores que contribuem para sua formação no exterior, especificamente na América Latina. Para atingir esse objetivo, foi realizado uma pesquisa qualitativa aplicando o método ZMET
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4

Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.

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Ma, Siyuan. "To Utopianize the Mundane: Sound and Image in Country Musicals." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6112.

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Many consider music, songs, and dance performance as utopian signifiers for cinema, but few has entered the utopian discourse of country musicals, a small genre of cinema usually known as country music films. By closely scrutinizing Pure Country (1992), this thesis aims to reveal how country music—as music numbers and as background cues— integrate and connect the fragmented on-screen world for the country musicals so as to offer audiences a fullness of utopian experience, and how this utopian effect are culturally significant for American audiences due to country music’s unique mechanism of co
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Brukienė, Justė. "Prekės kilmės šalies efektas ir nacionalinis įvaizdis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20090908_192046-96817.

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Iki šiol nėra vieningos nuomonės, kaip turėtų būti apjungta prekės kilmės šalies efekto vertinimo koncepcijų ir principų įvairovė. Todėl metodologiniais ir praktinės vadybos tikslais būtina vieninga prekės kilmės šalies efekto įvertinimo metodika, sudaranti sąlygas atsižvelgti į šio efekto įvairiapusiškumą ir įtaką vartotojų elgsenoje. Atsižvelgiant į problemos aktualumą, numatomas darbo tikslas yra dvejopas ir susijęs su nurodyta prekės kilmės šalies efekto vertinimo krypčių ir metodų įvairove: 1) išskirti vieningą metodiką prekės kilmės šalies efekto ir nacionalinio įvaizdžio vertinimui vart
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Lamelas, Maria del Carmen lopez. "Conceptualising and measuring the influence of corporate image on country of origin image : the case of Spain." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/5560.

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Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI). Yet, there is remarkably little theoretical and empirical research on this influence. In this qualitative and quantitative study the researcher aims (1) to analyse whether corporate image affects COI; (2) to identify consumer-related and company-related factors that affect the influence of corporate image on COI; (3) to examine the influence of corporate image- (net valence and consistency) and corporate-related factors (number of corporate
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8

Svensson, Elin, and Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.

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The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. To address the purpose of the thesis, the following question will be answered: How does the country of origin influence Swedish brands in their promotion strategy?In regard to the research question and purpose, the theoretical framework includes previous studies related to different dimensi
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Celis, Sonia. "Sveriges image som varumärkesstrategi : En studie om hur bageriföretag använder sig av Sveriges image för att förstärka sitt varumärke." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30968.

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Syftet med denna studie är att undersöka hur bageriföretag använder sig av Sveriges image och vilka egenskaper kopplas till deras varumärke. Vidare vill denna studie skapa förståelse på hur ett lands image kan användas som en varumärkesstrategi. Studiens resultat visar att svenska bageriföretag använder sig av olika svenska egenskaper som den svenska flaggan, svensk text och svenska symboler som älgar för att kommunicera deras svenska ursprung i utländska marknader. De intervjuade företag visar att det mest direkta sättet att påverka kommunikationen av deras svenska ursprung
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Capellaro, Angélica Ferreira. "O desenvolvimento de marcas setoriais no Brasil: uma análise comparativa." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-23012014-135304/.

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Algumas características de um produto ou serviço podem ser facilmente reproduzidas, contudo o valor de uma marca é um ativo intangível que as empresas buscam e que possibilita a diferenciação em relação aos demais concorrentes de mercado. Muitos estudos analisam outra interferência no processo de decisão de compra: a influência de informações a respeito do país de origem de um bem ou serviço nas atitudes do consumidor (chamada de \"efeito país de origem\"). O efeito país de origem está relacionado à imagem de um país, bem como à sua marca. Muitas empresas, tentando aproveitar o potencial da im
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Chau, Kim-Hoa, and Neringa Kudevičiūtė. "Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36447.

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Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy.  Purpose: The purpose of this study is to widen the current knowledge of country of origin in the cosmetics industry. The aim was to explore the underlying reasons in the attitude formation of female European millennials to
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COSTA, CAMILA CARVALHO. "IMPACT OF COUNTRY IMAGE DIMENSIONS ON CONSUMERS ATTITUDES: DIFFERENCES ACROSS PRODUCT CATEGORIES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2011. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19200@1.

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Apesar do grande número de pesquisas realizadas acerca do Efeito do País de Origem (CoO) sobre a atitude dos consumidores em relação aos produtos estrangeiros, este estudo se propõe a dar um passo adiante. Inicialmente foi seguida a recomendação de Roth e Diamantopoulos (2009) acerca da segregação do constructo Imagem de País (CoI) em duas dimensões: cognitiva, formada por aspectos geográficos e humanos; afetiva e conativa (por exemplo, a atitude do consumidor), que foi tratada como resultado das duas anteriores. Ademais, foi construído um modelo explicativo a ser testado com diferentes catego
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Петрушенко, Юрій Миколайович, Юрий Николаевич Петрушенко, Yurii Mykolaiovych Petrushenko, et al. "Ecological image of the country as the basis for national goodwill creation." Thesis, Видавництво СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/7949.

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The creation of ecological brand can contribute not only to the development of stable economy, but also to the formation of Ukrainian national identity, a common feeling of the purpose and national pride. All it will help to unite Ukraine through common national idea of economic development. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/7949
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Minussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.

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Submitted by Marilia Minussi (marilia.marin@gmail.com) on 2013-05-29T02:28:16Z No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-29T20:07:45Z (GMT) No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Made available in DSpace on 2013-05-29T21:57:24Z (GMT). No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb
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Ogundipe, Samuel Johnson. "A proposed Model for Country Branding : an experimental Application on Nigeria." Thesis, Högskolan Dalarna, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:du-10397.

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In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. Unfortunately, not every nations or destination marketers have a broad understanding of the concept of branding and how a country can be successfully branded. Hence, this study has proposed a model that could be used as a valuable guide for country branding.
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Neils, Scott R. "Country of Origin Labeling Impact on Consumer Purchasing Decisions." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/83.

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Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology consumers utilize for purchase decisions has been also referred to as the "Country of Origin" (COO) effect. This individual bias based on perceptions and attitudes has a significant impact on how consumers make their purchasing decisions. The 2008 Farm Bill legislation contained a requirement for countr
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Jonsson, Mimmi, and Öztürkmen Madeleine Lindgren. "Country of Origin : En produkt- eller varumärkesstrategi?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19298.

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Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer r
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Bergström, Albert, and Marcus Snellman. "Länder som varumärken : Hur värderar svenska konsumenter olika varors ursprungsländer?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415048.

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Denna studie undersöker svenska konsumenters värdeuppfattning av fem olika produkter med varierande engagemangsnivå, beroende på produktens tillverkningsland. Detta för att förse företag vilka har svenska konsumenter som kunder med ett kvantitativt underlag på värdeförändringen då likvärdiga produkter har olika ursprungsländer. De produkter som undersöktes var en bil, en högtalare, en T-shirt, en kastrull samt ett kollegieblock. De tillverkningsländer, av varierande utvecklingsgrad, som undersöktes var Sverige, Tyskland, USA, Ryssland och Kina. Studien undersökte även hur e
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Kan, Gongjian. "Effect of country image on consumers' hypermarket patronage intention : a cross-cultural study." Rennes 1, 2012. http://www.theses.fr/2012REN1G007.

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Cette thèse explore d’abord les expériences et leçons apprises d’opérations par les distributeurs mondialisés dans les pays d’Extrême-Orient suivies par une discussion de l’effet du pays d’origine sur l’intention des consommateurs de faire ses achats dans les hypermarchés à travers les différentes cultures. Les résultats empiriques dans le cas de la Chine indiquent que l’image du pays d’origine (IPO) n’a qu’un impact indirect sur la fréquentation par les consommateurs en hypermarché alors que, dans le cas de l’Espagne, il semble que l’IPO a une influence directe sur l’intention de fréquenter l
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Montanari, Maria Gabriela. "O valor de uma marca-país e as conações em relação ao país: um estudo com consumidores estrangeiros sobre o Brasil." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-02092015-101213/.

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Em um comércio internacional globalizado, tecnológico, dinâmico e competitivo, o conceito de marca passou a ser aplicado aos países, surgindo o termo marca-país. As nações passaram a ser vistas e a agir como marcas, a fim de adquirir vantagem competitiva e se desenvolver em grande escala. Uma marca-país deve ser forte e agregar valor aos seus consumidores estimulando e atraindo turistas, moradores, investidores e compradores ao país para ser bem sucedida nesse cenário. Para isso, é necessário um processo de nation branding (gestão de marca-país) bem estruturado. Mais ainda, uma marca-país deve
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Gumpo, Sibonokuhle. "Branding a country : the case of Zimbabwe." University of South Africa, 2005. http://hdl.handle.net/10500/166.

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ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. The onset of globalisation of the world's economy, country political dynamics and the accelerating pace of technological changes are some of the forces that require all places to learn how to compete on the world arena. Porter (1990) states that the framework for understanding a company’s sources of competitive advantage can be extended to the level of nations. It is basicall
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Dias, Catarina Mendeiros Casquilho Simões. "A imagem da marca Portugal nas comunidades de portugueses no estrangeiro." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10160.

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Mestrado em Marketing<br>A gestão das percepções e da imagem de um país tem sido um tema, cada vez mais, recorrente não só na literatura como também na agenda da maioría dos governos. Adoptar estratégias de branding nacional tornou-se um imperativo estratégico. Muitos são os factores que contribuem para a formação de percepções sobre os países, nomeadamente a informação que se tem sobre esse país os seus produtos, a cultura, o grau de conhecimento e afectividade. No caso de Portugal esta questão tem grande relevância, e um dos activos com que Portugal poderá contar na divulgação do país, no c
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Waltrick, Davi Rogerio. "Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42566.

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The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. To collect the data, Swedish consumers divided into three groups were part of the experiment. Each group had contact with one product category having five advertisements with different app
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Cadorin, Gilda <1988&gt. "Country image and reputation economy:a comparative analysis of Marca España and Made in Italy." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4295.

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Questo elaborato finale intende focalizzarsi su l'analisi comparativa di due brands di portata internazionale relazionati al concetto di immagine paese (country-image). In un mondo sempre più globalizzato e competitivo, l'immagine e la reputazione dei paesi sono diventati elementi strategici nella gestione del sistema-paese, tanto da essere inseriti in alcune agende di governo. Infatti, una country-image stabile svolge un ruolo determinante, in quanto rassicura sia i cittadini che gli stakeholders internazionali, influenzando positivamente una grande varietà di fattori come esportazioni, in
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Meas, Thong. "THE EFFECTS OF COUNTRY OF ORIGIN IMAGE AND PATRIOTISM ON CONSUMER PREFERENCE FOR DOMESTIC VERSUS IMPORTED BEEF." UKnowledge, 2014. http://uknowledge.uky.edu/agecon_etds/27.

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Country of origin (COO) effect is a well-researched topic in the international marketing literature. It is well recognized that consumers are biased against imports, due to consumer ethnocentrism or patriotism tendency. However, the research on COO effects also suggests that consumers form certain image of origin countries (COO image) and favorable image, be it associated with the countries, their people, or general product quality, improves the evaluation and acceptance of foreign imports. The publications related to COO effects which focus on consumer durables are abundant. However, the cont
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Oliveira, Sara Margarida Carvalho de. "Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11611.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>Portugal is the third country of the seventeen European countries with the highest unemployment rate and one of the three with the highest increases in the current years (Eurostat, 2013). The purpose of this thesis is to understand the image of young high-skilled Portuguese people working outside their country-of-origin and how this image can be improved in order to increase the opportunities of having a successful career abroad, as Portugal
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CHOU, HSIAO-HAN, and 鄒筱涵. "MEASURES IN COUNTRY IMAGE." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/05774667065447844738.

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Che-HsiangYang and 楊喆翔. "The Effects of General Country Image, Country Product Image and Affective Country Image on Brand Image, Perceived Quality and Purchase Intention－The Case of Apparel Brands." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/kes64z.

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碩士<br>國立成功大學<br>企業管理學系<br>102<br>There is much research suggesting that the country of origin has an effect on product evaluation and brand equity, but most of them focus on the cognitive components of country image. Little empirical study has focus on the effecst of both cognitive and affective components of country image on the product evaluation. And some literatures focus on the effect of country image on general evaluation of products manufactured by that country, brand name cue is ignored. This study was designed to investigate the role of general country image (GCI), country product ima
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Nominkhorloo, Byambachuluun, and 貝米可. "The Influence on Country Image to Country Product Image and Service Satisfaction- An Example of Mongolia." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/q68d42.

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碩士<br>中國文化大學<br>觀光事業學系<br>105<br>One of the most important part of Airline industry is Airport. Passenger needs Airport to move places to another place rapidly conveniently and safety. Tourism and Airline industry is all of from service. Earlier studies of airport service levels focused on operational standards defined by queuing time, service lead time, space, physical facilities, and so on. However, there is a move towards a more passenger-orientated mindset, which is a welcome change for today’s highly competitive air transport market. The overall airport experience perceived and recollect
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Huang, kuan-Lin, and 黃冠霖. "Can Country-of-Consumption Image Compensate Negative Country-of-Origin Effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/346z49.

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碩士<br>逢甲大學<br>合作經濟學系<br>103<br>This study extends previous research on the concept of country of consumption (Huang & Huang, 2011; Huang & Chiang, 2014) and examines the countering effect of country-of-consumption image on the negative country of origin, particularly for brands from emerping countries,by employing vacuum cleaner and flip-flops as the research products. In specific, this study explores the influence of country of consumotion image on consumers’, product evaluations and purchase intention. Morevoer,consumer product involvement is incorporated in this study as a moderator for its
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Sousa, Ana Daniela Ferreira Antunes de Sousa. "Country Image: Pride or Prejudice? The influence of country image on consumer’s purchase, visit and investment intentions." Doctoral thesis, 2019. http://hdl.handle.net/1822/65922.

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Tese de Doutoramento em Marketing e Estratégia<br>The present thesis aims to understand the relationship between Country Image (CI) and its influence on leveraging domestic products, travelling and investing by domestic and foreign consumers, considering the moderating effect of several variables, in the global market. The study was conducted in the Portuguese market and focused on the Portugal CI. The investigation encompassed two phases: Phase One consisted of an exploratory study aimed at identifying the associations consumers make between countries and products and vice-versa and expl
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Chen, Chien-Chung, and 陳建忠. "The Study of the Relationships among Brand Image, Corporate Image, Country - of - Origin Image." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/80427109049725029868.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>101<br>Image is important. Past studies mostly focus on the relation of brand image with corporate image or brand image with country of origin image. This study will use smartphones (iPhone series/Galaxy series) for the subject to research brand image, corporate image, country of origin image and take product involvement as a moderator variable to analyze the three images’ correlation. The study by the smartphone products, to explore the brand image, corporate image, country of origin image connected between each other and products involved in the interference eff
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Yuan, Hua-wen, and 袁華文. "The Study of Proeduct Country Image Effect." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/71598821112813263682.

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碩士<br>淡江大學<br>國際貿易學系<br>84<br>Product country image effect has long been a primary research topic for international marketing researchers.Studies on this subject began in the 1960''s and it has been receiving increasing attention as international trade and enterprise internationalization become unstoppable trends.This paper focuses on product country image effect using cosmetics from France,U.S.A. and Japan as the chosen empirical products. Primary data needed for the study werecollected ac
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LI, YI-JIE, and 李依潔. "The effect of country image on product evaluation." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/44736891605471430150.

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Ko, Yi-Ting, and 柯宜廷. "The Impact of Country of Design Image and Country of Manufacture Image on Consumer’s Perceived Quality、Product Attitude and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/06093015895727311919.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>100<br>In the globalization era, enterprises segment the business processes, such as R&D, manufacturing, logistics, marketing, and service, based on local advantages to optimize overall profit. This also leads to the generation of hybrid products （products designed in one country and manufactured in another.）This study presents an extension work by decomposing the concept of Country-of-Origin（COO）image into two components: Country of Design（COD） image and Country of Manufacture（COM）image and test the influence of COD image and COM image on customer’s perceived quali
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Lu, Tsung-Che, and 呂宗哲. "Effects of Country of Origin Image and Exotic Food Image on Purchase Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36244026586649299418.

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碩士<br>高雄餐旅學院<br>餐旅管理研究所在職專班<br>97<br>This study was aimed to investigate the effects of country of origin iamge and exotic food image on purchase intention for Japanese and Thai cuisines. A total of 500 quiestionnaires were distributed in Taiwan from May to July of 2008, by using a snowballing approach, which resulted in 367 valid surveys, yeilding a response rate of 73.4%. The findings showed that the majority of participants were unmarried female, in the 21-30-year-old age group, and with monthly income less than NT $50000 dollar. In addition, results illustrated that participants held diffe
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Anwar, Samsul, and 安華山. "Effect of Country Image, Ethnocentrism and Country of Origin on Purchase Intention an Electronic Product." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75461927814126177638.

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碩士<br>國立臺南大學<br>科技管理研究所碩士班<br>99<br>Most of developing and especially underdeveloped countries have the problems with the economic growth because they face the problems of finding the market for their products. Developed/advanced countries such as the United State or Japan have gained the advantages of home country bias. A consumer prefers to buy the products from the developed countries rather than developing or underdeveloped countries. The gaps between developed countries and developing/underdeveloped countries are very big. A study of country of origin effects has been begun since the 1960
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Chih-Peng, Ma, and 馬志朋. "The Image Study In Car Stying in Different Country." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/63885905084811961443.

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Wan-yi, Huang, and 黃婉儀. "The Study of Country Image Recognition of European Union." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/22742466576877190918.

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碩士<br>淡江大學<br>歐洲研究所<br>90<br>The geographic distance gradually fades away with the technological advancements of transportation and communication, and this globalization trend has made the merchandises more diverse in international marketplace. But this on the contrary made the consumers feel indecisive of what to buy, hence, they often need some external information of product, e.g.: the price or the description to evaluate. As the country-of-origin image of product is as well an important reference of decision-making, the study consequently focuses on Taiwanese people’s country image recogni
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ALFARO, ERNESTO ALEXIS GALO, and 羅奈德. "Does Country Image Matter? A Research from Coffee Shop Brand Image and Coffee Knowledge." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/t3m92g.

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碩士<br>銘傳大學<br>國際企業學系碩士班<br>107<br>The purpose of this paper is to examine coffee consumption behavior in Taiwan’s market. To investigate the Taiwanese coffee market, the research will be focusing in country image, coffee shop brand image and coffee knowledge to understand the consumer purchase intention. The study focusses specifically in finding an answer if country image plays an important role in the consumer purchase behavior towards coffee or it’s just a factor that is not taken into consideration by the consumer. To understand the coffee consumer purchase intention towards coffee, a stru
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Chiou, Chi-Min, and 邱琦閔. "A Study of Changes in Brand Country Origin－The Moderating Effects in Country of Manufacturing Image and Brand-Country Association." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/47453638933047708244.

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Chen, I.-Jou, and 陳依柔. "Effects of country-of-origin and reverse country-of-origin between product beliefs and destination image." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7e6m5s.

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碩士<br>國立中興大學<br>行銷學系所<br>101<br>The purpose of this study was to explore and examine causal relationships between consumers&apos;&apos; product beliefs, brand attitude and South Korea’s destination image which are represented by two structural models. Quantitative data regarding sample members’ product evaluation of mobile phone or entertainer performance, destination image of South Korea were collected from Taichung International Travel Fair. Two samples consisted of 182 and 184 respondents respectively for functional and hedonic product types were obtained through a combination of purposive
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ROSSETTI, FRANCESCA. "La propensione all'acquisto dei prodotti "Made in Italy": analisi del comportamento dei consumatori tra qualità percepita e disponibilità a pagare. Un'investigazione empirica." Doctoral thesis, 2017. http://hdl.handle.net/11573/948305.

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Il presente contributo ha l’obiettivo di analizzare l’atteggiamento del consumatore nei confronti dei prodotti “Made in Italy”, in particolare allo scopo di individuarne gli attributi associati e i sistemi valoriali che possono influenzare l’acquisto. Le domande di ricerca sono essenzialmente le seguenti: 1) Esiste una riconoscibilità del “Made in Italy” in termini di caratterizzazione qualitativa dei prodotti? Se si, 2) Esiste una disponibilità pagare, in termini quantitativi, un “premium price” per tali prodotti? Si offre una disamina attraverso due metodologie. Da un punto di vista teorico,
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Hui-Cheng, Wang, and 王惠正. "A Study on Country-of Origin Image in Fresh Fruits." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/61761587799194218944.

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碩士<br>國立中興大學<br>農業經濟學系<br>89<br>The objective of the study is to explore the consumers’ perception of each country-of-origin image in fresh fruits. Based on this, it is necessary to find the attributes strength and weakness of the image to induce to strategic implications and then enhance the advantage of domestic fruits. In addition, it is necessary to understand the differences of consumers’ viewpoints on country-of-origin image. A consumer survey was adopted to acquire the first-hand data needed for the research, and then the fishbein model that Bass and Talarzyk modified was app
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Búrcio, Carlos Manuel Súcia. "An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions." Doctoral thesis, 2014. http://hdl.handle.net/10071/10005.

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Having a theoretical basis in the literature on country of origin and destination branding, and supported in consumer behavior, this thesis proposes an integrative model for measuring country image and its impact on behavioral intentions. It hypothesizes that cognitive country image and country personality are antecedents of affective country image, which in turn affect consumer behavior towards a country. Cognitive country image is also hypothesized as having a direct influence on behavioral intentions. Quota samples of 115 individuals in the pretest phase, and of 685 in the final empirical
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Ribeiro, Bárbara Schoeppen de Magalhães Álvares. "Measurement of a country brand : the Country Brand Strength Index." Master's thesis, 2017. http://hdl.handle.net/10400.14/23603.

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This thesis applies the Country Brand Strength Index (CBSI) developed by Marc Fetscherin in 2010, in a 5-year period analysis to conduct a longitudinal study applying it to 31 countries. The CBSI proposed is an alternative measurement to existing subjective survey-based measurement indexes. We want to raise the awareness of everyone of how important a country brand is in todays´ world. A strong country brand can stimulate exports, attract tourism, investments, and immigration. Countries need to understand that to stay competitive in the global economy they need to know how to assess their co
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CHU, RONG HUI, and 朱容慧. "The Relationship among Country Image,Brand Image and Customer Satisfaction－ the Moderating Effects of Product Type." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/9qb2cy.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>CUSTOMER SATISFACTION HAS ALWAYS BEEN AN IMPORTANT ISSUE FOR COMPANIES AND RESEARCH PROJECTS. MOREOVER,COUNTRY IMAGE AND BRAND IMAGE ARE ALSO VALUED BY MANY RESEARCH INSTITUTIONS. THE PURPOSE OF THIS STUDY IS DEMONSTRATED IF THE COUNTRY OF ORIGIN, BRAND IMAGE AND DIFFERENT TYPES OF GOODS WILL RESULT DIFFERENTLY IN CUSTOMER SATISFACTION. THIS STUDY IS TARGETED THE CUSTOMERS WHO OWN MOBILE PHONES AND CHOCOLATE. THERE WERE 294 VALID QUESTIONNAIRES COLLECTED TO DEMONSTRATE THE HYPOTHESIS OF THIS STUDY IN TERMS OF RELIABILITY AND VALIDITY ANALYSIS,ANALYSIS OF VARI
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Lai, Bo-Wen, and 賴博文. "A Study of the Relationships among Brand Country-of-Origin Image, Brand Image and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/31870582002189999072.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>100<br>People in recent years have cared more and more about the issues of brand image, brand country-of-origin image and purchase intention. The correlations among the 3 factors have also become hot topics. This research goes through relevant literature review and compilation in order to develop the purpose of research. Finally, the study hypotheses are inferred, and a questionnaire is conducted. The students of Da-Yeh University serve as the research population. Totally, 300 questionnaires are handed out and retrieved. Of which there are 8 copies considered to be v
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Chen, I.-Tsan, and 陳億燦. "The impact of product country of origin image and between country and product and brand image perceived quality on the purchase intention-based on the motorbike." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/33979522457025241651.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>101<br>The more progressive the technology develops, the easier our earth becomes a global village, the distance between country and country is more closer, while the customers buy every products depend on where the products are made. Taiwan government lets people ride motorbike on particular highway, as a result, the sales volume of motorbike rises up steadily. This study investigates people with drivers` licenses as subjects, questionnaires are distributed from March to April, convenience sampling was utilized. A total 400 questionnaires was distributed among whi
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Huang, Kuan-Chieh, and 黃冠傑. "The Impacts of Country-of-Origin and Country-of-Consumption Image on Perceived Product Attitude and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07036480380790276842.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>98<br>Country-of-origin (COO) effects is broadly explored and investigated in the literature, the concept furnishes consumptions with only supply-side information from a manufacturer’s view. As global reconfiguration of value chain rises and MNCs expands their production activity across the border, country-of-origin seems loosing its premium on product evaluations. From consumptions’ perspective, we propose a new concept, country-of-consumption (COC) is not only to compensate for the demand-side information insufficiency of COO , but also to offer negative COO count
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