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Journal articles on the topic 'The image of the country'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found

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Jin, Byoungho, Moudi O. Almousa, Heesoon Yang, and Naeun Kim. "Differential effects of macro and micro country images by product category and by country among Saudi consumers." Management Decision 56, no. 8 (2018): 1663–81. http://dx.doi.org/10.1108/md-10-2016-0751.

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Purpose While country image consists of two hierarchical images – macro country image at the country level and micro country image at the specific product level – previous studies have largely failed to detail its varying effects by product category and by the level of a country’s economic development. The purpose of this paper is to examine the impact of the macro and micro country images of four countries (USA, Italy, Korea, and Malaysia) on Saudi consumers’ purchase intentions in two product categories (symbolic and functional product). Design/methodology/approach Data were collected from s

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Jeannie Hahm, Jeeyeon, and Asli D. A. Tasci. "Country image and destination image of Brazil in relation to information sources." Journal of Hospitality and Tourism Insights 3, no. 2 (2019): 95–114. http://dx.doi.org/10.1108/jhti-04-2019-0057.

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Purpose The purpose of this paper is to measure country image and destination image of Brazil and identify influential information sources as image agents that help forming these images. Design/methodology/approach An online sample of respondents residing in the USA was surveyed using a structured survey design. County image, destination image and information sources were measured using seven-point Likert scales. Frequencies, descriptives, correlation analyses, t-test and ordinary least squares regression were used to analyze the data. Findings The findings revealed that Brazil’s destination i

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Brijs, Kris, Josée Bloemer, and Hans Kasper. "Country-image discourse model: Unraveling meaning, structure, and function of country images." Journal of Business Research 64, no. 12 (2011): 1259–69. http://dx.doi.org/10.1016/j.jbusres.2011.01.017.

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Dr., Tareq N. Hashem, Diana (Moh'd Adnan) Rislan Homsi Dr., Mohammad Abu Qasheh Renad, Hasan Al_Sorike Mohammad, and Saleh Alasmar Alaa. "THE IMPACT OF JORDAN'S COUNTRY OF ORIGIN IMAGE ON THE MENTAL IMAGE CARRIED BY CLOTHING CUSTOMERS." .INTERNATIONAL JOURNAL OF RESEARCH- GRANTHAALAYAH 5, no. 5 (2017): 8–2. https://doi.org/10.5281/zenodo.583882.

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The study aimed at examining the impact of Jordan's country of origin image on the mental image carried by clothing customers. The used descriptive and analytical approach in which a questionnaire was used to collect the needed data from the sample of the study. A convenience sample consisted of 400 employees. The data were analyzed through using SPSS. The study found that Jordanian consumers had positive attitudes towards it as a country of origin. Country of origin image has an impact on the mental image carried by clothing customers. The study also found that there is a statistical differen

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Lascu, Dana-Nicoleta, Zafar U. Ahmed, Irfan Ahmed, and Tan Hui Min. "Dynamics of country image: evidence from Malaysia." Asia Pacific Journal of Marketing and Logistics 32, no. 8 (2020): 1675–97. http://dx.doi.org/10.1108/apjml-04-2019-0241.

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Purpose Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country. The purpose of this paper is to further explore this premise in a practical study, using a psychometric assessment of macro and micro country images by ascertaining the nature of differences in macro and micro images of leading exporters, the USA and China, for consumers in Malaysia, a top import destination of US and Chinese goods; the images of M

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Li, Shenyu, Rong Huang, and Siva K. Balasubramanian. "Country of market effect." Innovative Marketing 12, no. 1 (2016): 7–14. http://dx.doi.org/10.21511/im.12(1).2016.01.

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Purpose: This article proposes and empirically tests the country of market (COMK) effect, which captures the consumer’s responses of home market to a country where the product is marketed. Design/methodology/approach: Study 1 applies a lab experiment about Chinese consumers’ purchase intention for printers marketed either in the US or China. Study 2 applies country level data to examine the impact of economic development of 22 host countries on the performance of 167 multinational retailers in their home country. Findings: Study 1 shows that the printers marketed in US attract a higher level o

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Zhang, Jingru, Bihu Wu, Alastair M. Morrison, Chi Tseng, and Ying-chen Chen. "How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach." Journal of Hospitality & Tourism Research 42, no. 6 (2016): 904–30. http://dx.doi.org/10.1177/1096348016640584.

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Limited tourism research has as yet drawn attention to the differences and interactions between country image and destination image. Therefore, this research explored the relationships among country image, destination image, familiarity, and destination evaluation. Based on an empirical study of international tourists in Beijing, China, a model was proposed covering these four variables. Country image mainly affected international tourists’ evaluations of China as a destination in a conditional indirect way, mediated by destination image and especially by psychological image, and moderated by

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Martínez, Sara Campo, and Maria D. Alvarez. "Country Versus Destination Image in a Developing Country." Journal of Travel & Tourism Marketing 27, no. 7 (2010): 748–64. http://dx.doi.org/10.1080/10548408.2010.519680.

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Uddin, Jashim, and Shehely Parvin. "Impact of Overall Country Image and Product Country Image on International Supplier Performance." EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES 5 (August 20, 2016): 56–84. http://dx.doi.org/10.70527/ewjbss.v5i.111.

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Extant COO studies have not yet investigated impact of multiple COO cues on supplier performance from the perspective of B2B buyers. Purchasing managers’ international procurement decisions are likely to be based on multiple country criteria. This study seeks to understand the relative impact of overall country image and product country image on international suppliers’ performance from B2B perspective. Data were collected using a web-based structured questionnaire. Conceptual model was developed with the constructs taken from the extant COO literature. Structural equation modeling was used as

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Kleinová, Katarína, and Johana Űrgeová. "Country image and branding of Slovakia." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 5(54) (June 30, 2011): 50–58. http://dx.doi.org/10.22630/pefim.2011.5.54.4.

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The paper points at some points of country marketing, for example how European countries could be successful in the situation of global competitiveness, not only taking into account their history or culture but also in the area of product image, such as a country of origin. Country in its own is also a way of a brand. Most countries communicate with the rest of the world on several levels and so they create their images whether knowingly or randomly. Political decisions of the government, the ways of attracting foreign investors and skilled workforce, export of products, export of culture, pro

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Lee, Seonjeong (Ally), Haemoon Oh, and Cathy H. C. Hsu. "Country-of-operation and brand images: evidence from the Chinese hotel industry." International Journal of Contemporary Hospitality Management 29, no. 7 (2017): 1814–33. http://dx.doi.org/10.1108/ijchm-11-2014-0577.

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Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based on a self-administered survey with tourists in China, this paper investigates antecedents and outcomes of hotel brand image and the moderating role of a hotel’s brand origin. Findings Results reveal country, city and industry images positively influence hotel brand image. Hotel brand image then influences price perception, quality perception and o

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Almousa, Moudi, Byoungho Jin, Heesoon Yang, and Naeun Kim. "The mediating effects of micro country image by product category and country." International Journal of Market Research 61, no. 6 (2018): 668–82. http://dx.doi.org/10.1177/1470785318778245.

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Although it is well accepted that country image plays a major role in product evaluation and purchase intention in the literature, there is insufficient evidence regarding the effects of country image dimensionality on purchase intentions by product category (handbags and cell phones) and country (the United States, Korea, Italy, and Malaysia). The current research investigates the mediating effects of micro country image on the relationship between macro country image and consumers’ purchase intentions. Moreover, it highlights how this mediated relationship differs by product category and cou

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Woo, Hongjoo. "The expanded halo model of brand image, country image and product image in the context of three Asian countries." Asia Pacific Journal of Marketing and Logistics 31, no. 4 (2019): 773–90. http://dx.doi.org/10.1108/apjml-05-2018-0173.

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Purpose The purpose of this paper is to examine an alternate halo model across the context of South Korea, China and India, and provide expanded interrelationships among their major brands’ brand images, country images, general product images and category-specific images (electronics and fashion handbags). Design/methodology/approach The proposed hypotheses in the alternate halo model were tested through a quantitative (survey) approach. Findings The results of analyzing 305 American consumers’ responses suggest theoretical and marketing implications for Asian countries in utilizing brand imag

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Roth, Katharina P., and Adamantios Diamantopoulos. "Advancing the country image construct." Journal of Business Research 62, no. 7 (2009): 726–40. http://dx.doi.org/10.1016/j.jbusres.2008.05.014.

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Kochunny, C. M., Emin Babakus, Robert Berl, and William Marks. "Schematic Representation of Country Image:." Journal of International Consumer Marketing 5, no. 1 (1993): 5–25. http://dx.doi.org/10.1300/j046v05n01_02.

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Ćwiek-Karpowicz, Jarosław. "Beyond History-Distorted Country Image." Israel Studies Review 40, no. 1 (2025): 101–17. https://doi.org/10.3167/isr.2025.400110.

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Abstract Few researchers dealing with the restoration of a country's international image have explored the cognitive motivations of target audiences. Using relations between Israel and Poland as a case study, this article examines the extent to which an audience is attached to problematic history. The results of a survey measuring the attitudes of Israeli Jews toward Poland indicate that, while at first most respondents declared an interest only in deepening their historical knowledge of the country, as more detailed questions were asked, the same respondents revealed greater curiosity about c

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Koubaa, Yamen, Rym Boudali Methamem, and Fatiha Fort. "Multidimensional Structures of Brand and Country Images, and Their Effects on Product Evaluation." International Journal of Market Research 57, no. 1 (2015): 95–124. http://dx.doi.org/10.2501/ijmr-2015-007.

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Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix. Country and brand images are some of the cues proven to be of significant impact on consumer behaviour. This paper studies country and brand image multidimensional structures across several brands, countries and products. A model relating country image to brand image and then to product evaluation was built with country and brand image as multidimensional concepts. A within-subject intercultural investigation serves as a basis for data collection (1,400 consumers). The investigation

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Sun, Qin, Audhesh K. Paswan, and Margie Tieslau. "Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications." Journal of Global Marketing 29, no. 4 (2016): 233–46. http://dx.doi.org/10.1080/08911762.2016.1211782.

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Yu, Peng, and Hongmei Zhang. "Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country." Sustainability 12, no. 10 (2020): 4294. http://dx.doi.org/10.3390/su12104294.

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Tourism has played a fundamental role in shaping the image of destination countries. This study aimed to examine changes in international tourists’ enhanced and complex destination-country images (DCIs) by comparing pre- and post-trip perceptions. A total of 268 and 275 valid questionnaires from pre- and post-trip Chinese outbound tourists to South Korea, respectively, were collected. The results indicated that tourists’ DCIs were dynamic and could be effectively promoted through their actual tourism experiences. Overall, when considering enhanced DCI perception, compared with pre-trip tourist

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Furukawa, Hiroyasu, and Shinichiro Terasaki. "Comparative study of COO effect on purchase intention of developed and emerging markets: a mediated-moderation of brand image and cosmopolitanism." International Journal of Emerging Markets 20, no. 13 (2025): 337–55. https://doi.org/10.1108/ijoem-01-2024-0001.

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PurposeThis study investigates the impact of country-of-origin image on purchase intention across developed and emerging markets and explores the mediating role of functional, social, and environmental brand image. Additionally, it assesses the moderating effect of consumer cosmopolitanism on these relationships among consumers in developed and emerging markets.Design/methodology/approachThis study utilised a cross-country comparative design with 2,514 respondents from developed markets (the United States and Japan) and emerging markets (China and India). A multi-group mediated moderation anal

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AFANASYEV, Oleg Evgenievich. "Tourist Image Building of the Country: Application of the Historiographical Method." Journal of Environmental Management and Tourism 11, no. 4 (2020): 994. http://dx.doi.org/10.14505//jemt.v11.4(44).25.

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The article deals with the problem of using the principles of the historiographical approach in the study of the reasons and factors for the tourist image building of the country in the historical and chronological aspect. The authors consider the importance of studying the historical process of creating negative or neutral images of Russia among European residents, based on the historiographical analysis of the sources of the 13th-19th centuries, which in the current context directly influences the demand and interest in tours to the country. The article offers and discusses in detail the mec

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Mossberg, Lena, and Ingeborg Astrid Kleppe. "Country and destination image – different or similar image concepts?" Service Industries Journal 25, no. 4 (2005): 493–503. http://dx.doi.org/10.1080/02642060500092147.

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Lopez, Carmen, Manto Gotsi, and Constantine Andriopoulos. "Conceptualising the influence of corporate image on country image." European Journal of Marketing 45, no. 11/12 (2011): 1601–41. http://dx.doi.org/10.1108/03090561111167315.

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Klein, Kristina, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, and Pascal Bruno. "Brand Positioning Based on Brand Image–Country Image Fit." Marketing Science 38, no. 3 (2019): 516–38. http://dx.doi.org/10.1287/mksc.2019.1151.

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Tse, David K., and Wei-na Lee. "Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience." Journal of International Marketing 1, no. 4 (1993): 25–48. http://dx.doi.org/10.1177/1069031x9300100403.

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This article reports two studies on how negative country images can be removed by investigating the effects of decomposing country image into component and assembly origins, as well as the effects of global branding and product experience. Study 1 examines the psychological mechanism consumers use when a country image is decomposed into component and assembly origins. Study 2 extends the effect of decomposing country image to the context of global brands and product experience. It was found that subjects do not seem to differ either in the psychological mechanism they use or in their confidenc

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Buhmann, Alexander, and Diana Ingenhoff. "Advancing the country image construct from a public relations perspective." Journal of Communication Management 19, no. 1 (2015): 62–80. http://dx.doi.org/10.1108/jcom-11-2013-0083.

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Purpose – The purpose of this paper is to develop and test a new model for the measurement of the constitution and effects of the country image as a central target construct in international public relations. Design/methodology/approach – The authors combine concepts from reputation management (Eisenegger and Imhof, 2008; Ingenhoff and Sommer, 2007), national identity theory (Smith, 1987), and attitude theory (Ajzen and Fishbein, 1980) to derive a four-dimensional model, conceptualizing country images as stakeholder attitudes toward a nation and its state, comprising specific beliefs and gener

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Sorokina, Anna A., Anastasiia M. Katrich, and Anna N. Shilina. "Images of South Korea and Russia in the Mutual Representations of the Student Youth of Both Countries." RUDN Journal of Political Science 23, no. 2 (2021): 287–304. http://dx.doi.org/10.22363/2313-1438-2021-23-2-287-304.

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The perspectives of modern South Korean youth on Russia and perspectives of Russian youth on South Korea respectively are reconstructed and interpreted in this article. The research was conducted on the basis of analysis of 100 in-depth interviews with Russian and South Korean student youth (50 students in each group), specializing in Russian-Korean relations, intercultural communications and language of the country studied. Natural and geographic factors, historical and cultural associations, the image of the countrys citizens are found to be the main South Korean students perspectives on Rus

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Herrero-Crespo, Ángel, Héctor San Martín Gutiérrez, and Maria del Mar Garcia-Salmones. "Influence of country image on country brand equity: application to higher education services." International Marketing Review 33, no. 5 (2016): 691–714. http://dx.doi.org/10.1108/imr-02-2015-0028.

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Purpose The purpose of this paper is to analyze how country image affects the dimensions of country brand equity (CBE) (i.e. awareness, image, perceived quality and loyalty) in the higher education sector, as well as the interrelationships between these dimensions. Design/methodology/approach Quantitative research with 208 international students who were starting the academic year at a Spanish university was performed to test the hypotheses. In accordance with the characteristics of the target population, the subjects interviewed were mainly from Europe and the Americas. Findings The results i

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Damayanti, Trie, Susanne Dida, Dadang Rahmat Hidayat, and Sung Kyum Cho. "Nation brand image and trust level of foreign citizens." PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat 7, no. 1 (2022): 1. http://dx.doi.org/10.24198/prh.v7i1.38540.

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The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Ma

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Han, C. Min. "Country Image: Halo or Summary Construct?" Journal of Marketing Research 26, no. 2 (1989): 222. http://dx.doi.org/10.2307/3172608.

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Parameswaran, Ravi, and R. Mohan Pisharodi. "Assimilation effects in country image research." International Marketing Review 19, no. 3 (2002): 259–78. http://dx.doi.org/10.1108/02651330210430695.

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Han, C. Min. "Country Image: Halo or Summary Construct?" Journal of Marketing Research 26, no. 2 (1989): 222–29. http://dx.doi.org/10.1177/002224378902600208.

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The author examines the role of country image in consumer evaluations of television sets and automobiles. Specifically, two alternative causal models are developed and tested: (1) the halo model hypothesizing that country image serves as a halo in product evaluation and (2) the summary construct model hypothesizing that country image functions as a summary construct. The test results indicate that when consumers are not familiar with a country's products, country image may serve as a halo from which consumers infer a brand's product attributes and which affects their attitude toward the brand

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Srikatanyoo, N., and J. Gnoth. "Country image and international tertiary education." Journal of Brand Management 10, no. 2 (2002): 139–46. http://dx.doi.org/10.1057/palgrave.bm.2540111.

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Nadeau, John, and Anja H. Olafsen. "Country image evaluations and migration intentions." Place Branding and Public Diplomacy 11, no. 4 (2015): 293–308. http://dx.doi.org/10.1057/pb.2015.8.

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Nadeau, John, Louise Heslop, Norm O’Reilly, and Peter Luk. "Destination in a country image context." Annals of Tourism Research 35, no. 1 (2008): 84–106. http://dx.doi.org/10.1016/j.annals.2007.06.012.

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Xiong, Jian-Yong, Yan-Yan Wu, and Won-Kyum Kim. "Relationships among the Country Image, Product Image and Purchase Intention." Journal of the Korea Contents Association 10, no. 12 (2010): 267–73. http://dx.doi.org/10.5392/jkca.2010.10.12.267.

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Koubaa, Yamen. "Country of origin, brand image perception, and brand image structure." Asia Pacific Journal of Marketing and Logistics 20, no. 2 (2008): 139–55. http://dx.doi.org/10.1108/13555850810864524.

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Papadopoulos, Nicolas, Yara Ibrahim, Alessandro De Nisco, and Maria Rosaria Napolitano. "The Role of Country Branding in Attracting Foreign Investment: Country Characteristics and Country Image." MERCATI & COMPETITIVITÀ, no. 2 (June 2018): 85–108. http://dx.doi.org/10.3280/mc2018-002005.

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Nghiêm-Phú, Bình. "Country image, country attachment, country loyalty, and life satisfaction of foreign residents in Vietnam." Tourism and Hospitality Research 16, no. 4 (2016): 329–44. http://dx.doi.org/10.1177/1467358415600218.

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Vijaranakorn, Ketsuree, and Randall Shannon. "The influence of country image on luxury value perception and purchase intention." Journal of Asia Business Studies 11, no. 1 (2017): 88–110. http://dx.doi.org/10.1108/jabs-08-2015-0142.

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Purpose This study aims to develop a theoretical concept by examining the country image effects on luxury value perception, a matter past studies have overlooked. Multiple facets of country image, cognitive and affective dimensions, have been developed to evaluate perceived luxury value and purchase intention. However, no prior studies have considered all the types of perceived luxury values: utilitarian value, hedonic value, symbolic value and economic value, considered in relation to cognitive and affective country image in an emerging country’s market. Accordingly, this study has attempted

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Kim, Namhoon, Eunha Chun, and Eunju Ko. "Country of origin effects on brand image, brand evaluation, and purchase intention." International Marketing Review 34, no. 2 (2017): 254–71. http://dx.doi.org/10.1108/imr-03-2015-0071.

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Purpose The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections. Korea (Seoul) and overseas (New York and Paris) collections are compared and analyzed. Design/methodology/approach The authors conduct a structural equation modeling and multi-group analysis using data collected from Seoul, New York, and Paris. Findings Consumers make higher brand evaluations and ultimately have stronger purchase intentions toward fashion collections from countr

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Mikhnevych, Liudmyla, Victor Marchenko, Petur Hristov, and Aleksandra Kuzior. "Conceptual Relationships Between Country Image and Economic Security." Marketing and Management of Innovations, no. 1 (2020): 285–93. http://dx.doi.org/10.21272/mmi.2020.1-24.

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The paper deals with the analysis of the linking between country image and level of economic security. The studies confirmed that ongoing tendency on world competitiveness justified considering direct and indirect dimensions which influence on the country’s economic security. The authors generalised the factors which affected the economic security of the country. The finding proved that one of the significant indirect parameters is the country image. The authors analysed and summarised the most appropriate definitions of country brand and image. The authors analysed the frequency of country br

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Conteh, Salamatu Bellah, Moiz Malik, Mohsin Shahzad, and Sana Shahid. "Untangling the Potential of Sustainable Online Information Sources in Shaping Visitors’ Intentions." Sustainability 15, no. 19 (2023): 14192. http://dx.doi.org/10.3390/su151914192.

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Tourism has gained enormous attention, and every country is determined to attract more visitors. Concerned stakeholders are trying to promote their country’s image and that of their tourist destinations. Travelers attain information from different sustainable sources, and these different sustainable sources might be critical in shaping the perceived image of a country. Not enough research has been conducted with respect to investigating the association between these perceived images and sustainable information sources regarding any country. Hence, this study tries to fill this research gap by

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Maximova, Svetlana G., Natalia Yu Atyasova, Olga V. Surtaeva, Shakhova Ekaterina V., and Anastasiya S. Spirina. "THE IMAGE OF THE FUTURE OF RUSSIA AS A BASIS FOR POSITIVE CIVIC IDENTIFICATION." Society and Security Insights 4, no. 4 (2021): 77–94. http://dx.doi.org/10.14258/ssi(2021)4-05.

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The article presents the results of a study of civic identity, on the one hand, and an analysis of the images of modern and future Russia existing in the social representations of Russians, on the other hand. A sociological survey was conducted in four regions of the Russian Federation: Altai Krai, Voronezh Oblast, Kaliningrad Oblast, and Khabarovsk Krai. The authors examine the relationship between civic identity and the image of the country. According to the results of the study, the images of modern and future Russia are presented, which exist in the minds of residents of four regions of th

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Matiza, Tafadzwa. "COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS." Tourism and hospitality management 28, no. 3 (2022): 519–39. http://dx.doi.org/10.20867/thm.28.3.2.

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Purpose – Global competition highlights the importance of country image as a heuristic criterion for information symmetry in tourist decision making. However, there is limited academic inquiry into the interaction between country images and place brands in tourists’ travel motivation. This study explores the mediating effect of the place brand in the image-travel motivation nexus. Design/Methodology – The quantitative-deductive study generated data from a convenient sample of n=233 tourists. Survey data were analysed using exploratory and confirmatory factor analyses; followed by parallel medi

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Chongjie, Chen, Selvi Selvi, and Vika Bregas Mariza. "Analysis of Mulan’s Image." Lingua Cultura 4, no. 1 (2010): 71. http://dx.doi.org/10.21512/lc.v4i1.353.

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Mulan is an ancient Chinese heroine. The story shows that she is the same as other women, having personal life, but also has a heart that loves her country and her parents. She always thinks about her family, society, dan country. This article was based on library research, using Mulan poem dan a folklore entitled Mulan Pergi Berperang as media to analyze Mulan’s image. It can be said that eventhough at that time there was no gender perspective concept, Mulan had been able to replace her father to go to war. She gave a lot of contributions for her country, society, and family. Analysis represe

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Gotsi, Manto, Carmen Lopez, and Constantine Andriopoulos. "Building country image through corporate image: exploring the factors that influence the image transfer." Journal of Strategic Marketing 19, no. 3 (2011): 255–72. http://dx.doi.org/10.1080/0965254x.2011.581387.

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Savenko, Oksana. "A Country's Brand and Image: a Socio-Cultural Projection of the Relationship of Concepts." Issues in Cultural Studies, no. 40 (December 21, 2022): 294–303. https://doi.org/10.31866/2410-1311.40.2022.269386.

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The purpose of the article is to identify common and distinctive features between the concepts of “image” and “brand” of a country based on the justification of socio-cultural markers of their positioning. The research is based on a general scientific interdisciplinary methodology that builds on the fundamental principles of imageology, cultural studies, sociology, management and other sciences. General scientific methods of analysis, synthesis, generalisation, comparison, etc. are used based on the principles of objectivity and reliability of the presented results. Sci

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Ana, Maria-Irina, and Anca-Georgiana Andrei. "Corporate and country image: a bilateral relationship." Proceedings of the International Conference on Business Excellence 12, no. 1 (2018): 45–53. http://dx.doi.org/10.2478/picbe-2018-0006.

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Abstract Analyzing this important relationship between corporate image on one side, and country image on the other side is an interesting and actual topic in the context of the increasing level of globalization. Although the subject was approached by place branding scholars and practitioners, there is still a high need for theoretical and empirical research. This documentary article focuses more on the concept of transfer of image, from corporation to country and from country to corporation, but seen from a new perspective, as a Blue Ocean Strategy. The paper will also show the importance of t

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