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Journal articles on the topic 'Theory generations'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Wu, Ming-Yi. "Fostering Resilience: Understanding Generational Differences in Information and Communication Technology (ICT) and Social Media Use." Journal of Communication Technology 5, no. 2 (2022): 25–47. http://dx.doi.org/10.51548/joctec-2022-007.

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By analyzing survey data collected from 2,002 participants in 5 generational cohorts in the United States, this study examines generational differences in information and communication technology (ICT) and social media use behaviors. The intersection between digital divide theory and generational cohort theory provides the theoretical foundation for this study. There are two major findings. First, there are significant differences in ICT use among 5 different generations (Generation Z, Generation Y, Generation X, Boomers, Silent Generation). In terms of ICT access and use, the silent generatio

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A.K., Ignatova, and Cherepanov N.V. "THE NEED TO BUILD A STAFF ENGAGEMENT SYSTEM BASED ON THE THEORY OF GENERATIONS." ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ 2023. 6-2(30) (July 9, 2023): 177–85. https://doi.org/10.5281/zenodo.8128310.

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Today, the actual issue is the involvement of personnel in organizations. This article discusses the need to build a system of personnel involvement based on the theory of generations. Definitions of such concepts as "system of involvement" and "generation" are given. The article characterizes the theory of generations and highlights its main aspects. The main attention is drawn to the difference between generations X, Y and Z in the context of their values. In conclusion, based on the analysis of generational data, ways are given to involve employees of each generation.

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Zhmai, O. V., and M. Yu Mozghalova. "Differentiation of Personnel Motivation in the Context of Generational Theory." HERALD OF THE ECONOMIC SCIENCES OF UKRAINE, no. 1(42) (2022): 94–100. http://dx.doi.org/10.37405/1729-7206.2022.1(42).94-100.

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Since each generation has a value to offer organizations, the emergence of new ones is thoroughly scrutinized in order to have better understanding who to be dealing with as younger employees, representatives of new generation, exit university and enter the workforce. Building a team from different generations can be a distinctive valuable human resource sand benefit from over six decades of perspectives, experience and insights. However, in order to use this potential in a proper manner managers need to know some features that distinguish members of different generations. Members of each gene

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Taylor, Melissa Kempf. "Xennials: a microgeneration in the workplace." Industrial and Commercial Training 50, no. 3 (2018): 136–47. http://dx.doi.org/10.1108/ict-08-2017-0065.

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Purpose The purpose of this paper is to investigate the microgeneration between Generation X and the Millennial generation. The research question addressed was “What makes the Xennial generation unique and how might the knowledge of these differences be beneficial to organizations?” Design/methodology/approach The research question was analyzed by a review of literature through the lens of generational theory. This study reviewed current literature on generational theory, years encompassing specific generations, and differences between recent generations in the workplace. Findings It was disco

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Ahmed Alkhawaldeh, Khleef, and Dina Jad Alla. "Means of Motivating Generations Based on McClelland's Motivation Theory." Jordan Journal of Business Administration 21, no. 2 (2025): 253–74. https://doi.org/10.35516/jjba.v21i2.36.

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This research identified the dominant motivator for each of the five generations currently working in training and consulting firms in Jordan and thus identified the best way to motivate each of the five generations. It also examined the relationship between the generation to which an employee belongs, and the dominant motivation based on McClelland's theory of motivation. The results revealed a significant relationship between the employee's generation and his/her dominant motivation through the chi-square test, where it was found that the older generations were driven by power, while the you

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YANIIEVA, Daria. "THE THEORY OF GENERATIONS AS A BASIS FOR FORMING THE EFFECTIVE MOTIVATIONAL MECHANISM IN THE ORGANIZATIONAL CULTURE OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 308, no. 4 (2022): 83–89. http://dx.doi.org/10.31891/2307-5740-2022-308-4-13.

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The paper considers the theory of generations as a leading factor in the formation of a motivational mechanism in organizational culture, since any organization tries to unite employees around certain values, principles and guidelines, which can be both common and radically different for individual generations. The purpose of the article is to substantiate the expediency of involving the theory of generations in the formation of a motivational mechanism in the organizational culture of the enterprise. The theory of generations of N. Howe and W. Strauss is considered considering that the age st

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Jennings, M. Kent. "Residues of a Movement: The Aging of the American Protest Generation." American Political Science Review 81, no. 2 (1987): 367–82. http://dx.doi.org/10.2307/1961957.

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The theory of political generations asserts that enduring and relevant political consequences result from critical experiences during the formative years. This study draws on a national three-wave panel study of young adults surveyed in 1965, 1973, and 1982 to test the theory with respect to the Vietnam era protest movement. College-educated protestors and nonprotestors are compared with themselves and with each other over time. Generational effects are categorized into absolute, relative, and equivalent continuity. Very strong continuities emerge for attitudes associated with the protestors'

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Sivolap, L. A., and L. V. Shikova. "HR Management in Consideration of the Theory of Generations." Bulletin of the State University of Education. Series: Economics, no. 2 (June 17, 2023): 154–64. https://doi.org/10.18384/2310-6646-2023-2-154-164.

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Aim. To identify the features of personnel management, which is based on the theory of generations.Methodology. The work uses research by scientists who study personnel, methods of deduction and induction, as well as analysis.Results. Based on the theory of generation, the main generational groups of employees are presented, which today form the modern labor market. The features and values of such generations as: baby boomers, generations X, Y, Z are revealed. Their main positive and negative sides, as well as ways of motivation are indicated. The necessity of taking into account the theory of

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MIRZABABAYEVA, Kamola. "GENERATIONAL THEORY AS A KEY TO UNDERSTANDING COMMUNICATION PROCESSES IN SOCIETY." UzMU xabarlari 1, no. 1.12 (2025): 319–21. https://doi.org/10.69617/nuuz.v1i1.12.5751.

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The article analyzes the characteristics of communicative acts across different generations. It outlines the fundamental components of a communicative act and examines the concept of "generation," providing criteria for identifying distinct generational groups. Furthermore, the article delves into the historical and psychological differences between Generation X and Generation Y, highlighting their distinctive features in communication contexts.

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Popova, Ada A., Elena V. Chornaya, and Olga S. Vlasova. "APPLICATION OF THE THEORY OF GENERATIONS IN THE EDUCATIONAL PROCESS TO IMPROVE THE MASTERING OF INFORMATION DISCIPLINES." Челябинский гуманитарий 65, no. 4 (2023): 87–92. http://dx.doi.org/10.47475/1999-5407-2023-65-4-87-92.

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The literature suggests that Strauss and Howe’s Generational Theory is widely used in business structures. The theory of generations can be useful for a teacher to quickly navigate the needs of modern students and direct the learning process along the most effective path. The practical implementation of the theory in the development of a particular discipline requires additional methodological research to eliminate ambiguities and emerging contradictions. Effective recommendations for involving the Theory of Generations in teaching students information disciplines at a university can be given

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Mineva, Oksana Karlovna. "“The generational code” and the formation of an effective corporate culture of a modern company." Vestnik of Astrakhan State Technical University. Series: Economics 2025, no. 1 (2025): 29–37. https://doi.org/10.24143/2073-5537-2025-1-29-37.

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The problem of fathers and children has always been relevant, and its relevance increases many times during the period of technological change, when “the generational codes” are so diverse that grown-up children, and subsequently young employees, radically change the corporate culture of seemingly stable companies. Thousands of scientific papers are devoted to corporate culture, its levels, and methods of formation, while works that show changes in approaches to corporate culture formation depending on the specifics of the dominant generation in the corporate environment are clearly not enough

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Latiolais, Christopher. "Generations of Critical Theory." New Nietzsche Studies 8, no. 1 (2009): 161–69. http://dx.doi.org/10.5840/newnietzsche2009/201081/212.

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Hendricks, Jon. "Generations and the Generation of Theory in Social Gerontology." International Journal of Aging and Human Development 35, no. 1 (1992): 31–47. http://dx.doi.org/10.2190/9c2p-439b-3986-8apb.

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The process of theorizing, creating theoretical explanations, and disseminating theoretical perspectives is most frequently discussed in terms of disembodied ideas. A more insightful rendering of how theory is used in the sociology of aging literature would attend to the real individuals who promulgate the ideas. Looking at theorizing as a career-related activity engaged in by scholars who are prone to the same demographic imperatives as other human beings is a way of shedding more light on the many uses of theory. The concept of theoretical generations is utilized as a means of accounting for

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Shaikh, Aliya Ahmad, Warda Najeeb Jamal, Syed Muhammad Javed Iqbal, and Qurrat Ul Ain Najeeb Jamal. "Generational Cohorts and Their Collective Memories: An Empirical Study to Develop the Generational Profiling of the Pakistani Workforce." iRASD Journal of Management 3, no. 3 (2021): 379–99. http://dx.doi.org/10.52131/jom.2021.0303.0053.

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The current study aims to sociologically categorize the generations of the Pakistani workforce. For this purpose, similar to Schuman and Scott (1989)’s research methodology of identifying generations on the basis of their collective memories of formative events, the current study deploys a quantitative research design. Particularly, this is done by incorporating the socio-economic, political, and technologically significant events (SPTSE) into a questionnaire survey. These events have already been identified as generational pointers of the three Pakistani generations by Shaikh, Jamal, and Iqba

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Lester, Scott W., Rhetta L. Standifer, Nicole J. Schultz, and James M. Windsor. "Actual Versus Perceived Generational Differences at Work." Journal of Leadership & Organizational Studies 19, no. 3 (2012): 341–54. http://dx.doi.org/10.1177/1548051812442747.

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As the amount of generational diversity increases among today’s workforce, a common topic of conversation is how to handle differences between generational cohorts. But to what extent do generations believe they are different and to what extent are generations actually different? This study examines this question. Using generational cohort theory as a theoretical underpinning, this study considers 15 work-related concepts and the degree to which workers personally value them. Subjects also provide their perceptions of how much they believe Boomers, Generation X, and Generation Y value these it

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Kovin, E. A. "VERIFICATION OF THE THEORY OF GENERATIONS IN PRACTICE ON THE EXAMPLE OF DISTANCE LEARNING." Chronos: social sciences 6, no. 1(21) (2021): 19–21. http://dx.doi.org/10.52013/2712-9705-21-1-3.

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In this article, the «XYZ generation theory» was tested, which has become popular in Russia nowadays. The founders of this theory are the American writers William Strauss and Neil Hove, who first presented their ideas to the general public in 1991 in the joint book “Generations”. Since then, the «XYZ generation theory» has not exposed any significant changes, but despite this it remains dominant in both scientific and business circles. On the example of such a distinctive feature of generations as technical competence, the author of this article proved that the dominant theory of generations d

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Neskryabina, Olga, and Daria Ustiuzhanina. "Generational Theory in Academical Research and Media: The Problem of Discourse Convergence." Theoretical and Practical Issues of Journalism 14, no. 2 (2025): 221–35. https://doi.org/10.17150/2308-6203.2025.14(2).221-235.

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The article discusses the main features of the coverage of the topic of generations in academic and media discourse; it argues that there is a convergence between an academic and media discourse in texts concerning the theory of generations. A sample of texts from Rossiyskaya Gazeta, Moskovsky Komsomolets, Lenta.ru, Profil, Vedomosti, Kommersant for the period from 1.01.2024 to 18.02.2025 was analyzed. The process of convergence of different types of rationality is a natural and desirable phenomenon, unless the specific features of scientific and media styles of covering the theory of generati

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Evlampieva, E. V. "DIGITAL GENERATION AND HR MANAGEMENT IN THE CONTEXT OF THE THEORY OF SOCIAL REGULATORS." Social’no-ekonomiceskoe upravlenie: teoria i praktika 20, no. 4 (2024): 81–88. https://doi.org/10.22213/2618-9763-2024-4-81-88.

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The article considers a number of topical issues related to the development of modern society, including Russian society, and analyzes the problem of forming a modern digital generation through the prism of the personnel management process. It is observed that the problem of generational differences and their impact on the functioning of the state, the formation of traditions, norms, and values is increasingly attracting interest among researchers. The idea is substantiated that the theory of generations by N. Howe and W. Strauss really provides valuable information about the features of socia

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van der Werf, Anne. "‘Jongens waren het, maar geen aardige jongens’." Nederlandse Letterkunde 26, no. 1 (2021): 60–82. http://dx.doi.org/10.5117/nedlet2021.1.004.werf.

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Abstract The novels Gimmick! (1989) by Joost Zwagerman (1963-2015) and Trainspotting (1993) by Irvine Welsh (1958-) depict two generations that dominated the societal scene during the 1980s, respectively the snobbish yuppies and the desperate ‘no future kids’. This article examines the literary representation of these generations on the basis of two questions: how does the concept of generation take shape within these novels? The descriptive questions in Hans Becker’s sociological ‘generation model’ serve as a means to analyze the representation of generations on three levels: the level of the

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Strom, Robert, and Shirley Strom. "Building a Theory of Grandparent Development." International Journal of Aging and Human Development 45, no. 4 (1997): 255–86. http://dx.doi.org/10.2190/have-hwku-6bcg-9ey5.

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A theory of grandparent development is described that includes the formulation of assumptions, goals for guiding instruction, curriculum design, and a measurement tool to assess learning needs and evaluate the effects of educational intervention. Cultural considerations are illustrated by a three generational study of African-American ( n = 777), Caucasian ( n = 1086), and Hispanic ( n = 672) subjects who were administered the Grandparent Strengths and Needs Inventory. Perceptions of each generation about the attitudes and behaviors of grandparents were examined with multivariate analysis of v

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Kogai, Alexander Denisovich. "Digital generations as target audiences of media communications: classification and boundaries." Communication studies 11, no. 2 (2024): 235–52. http://dx.doi.org/10.24147/2413-6182.2024.11(2).235-252.

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The permanent transformation and digitalization of society lead to generational differentiation and challenges in defining target audiences in media communications. The study of generations is hindered by differences in approaches to their classification, as well as the unadaptability of American generational theory to Russian culture and media system. The research aim is to identify the boundaries of generations X, Y, Z, and Alpha, as well as the problems of their study for application in media communications. To achieve this goal, we explore spatial and chronological boundaries of generation

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Kobstan, Heintje Barry, and Markus Lewi Sasonto. "Kompleksitas Kepemimpinan Kristen Antargenerasi Dalam Konteks Kontemporer." Jurnal Penggerak 5, no. 2 (2023): 120–87. http://dx.doi.org/10.62042/jtp.v5i2.81.

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The main objective of this work is to show the complexity of intergenerational leadership in a contemporary context. Through indepth research and analyzing differences and similarities between different generations in terms of views, values, and attitudes, as well as identifying effective strategies and approaches to address these challenges. This research also aims to identify key factors influencing dynamics between different generations and formulate approaches that can be used to address new challenges. This research looks at generational differences not only from the perspective of confli

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Cassell, Sandra K. "HRM Solutions for Retaining Millennials in Western Societies." Mediterranean Journal of Social Sciences 8, no. 5 (2017): 141–49. http://dx.doi.org/10.1515/mjss-2017-0032.

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AbstractOrganizations and researchers in Western societies are finding employees belonging to the Millennial generation are harder to retain than were employees of previous generations. Using generation theory for the foundation, this paper first looks at the literature discussing whether generational cohorts should continue to be defined as nationally bounded entities, or whether there are now ‘global generations’ in existence. Then, factors that decrease employee turnover are explored. Using social exchange theory and the norm of reciprocity as the basis, the literature suggests affective co

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Hrehorowicz, Arleta, and Maryana Prokop. "Zróżnicowane preferencje pokoleń Baby Boomers, X, Y i Z wobec wolności i praw politycznych." Przegląd Prawa Konstytucyjnego 82, no. 6 (2024): 119–34. https://doi.org/10.15804/ppk.2024.06.08.

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The article analyzes generational differences in the perception and use of political rights in Poland, based on Karl Mannheim’s theory. The study covered four generations: Baby Boomers, Generation X, Y (Millennials), and Z, aiming to understand which rights – such as voting rights, access to public information, or freedom of assembly – are most important to them. An online survey (CAWI) was conducted on a sample of 1,000 respondents, selected by gender, education, and place of residence. The results show clear differences between generations, particularly in how they engage in political life.

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Yang, Jun, Chun-Sheng Yu, and Jun Wu. "Work values across generations in China." Chinese Management Studies 12, no. 3 (2018): 486–505. http://dx.doi.org/10.1108/cms-12-2017-0357.

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Purpose This study aims to examine how the perceived importance of work values differs among the three generations (Cultural Revolution, Social Reform and Millennial) in the Chinese workforce. Design/methodology/approach Grounded in work values and generation theories, hypotheses were tested by empirical data collected from 464 Chinese employees from companies located in the Yangtze River Delta of China. A one-way multivariate analysis of covariance and a series of one-way analysis of covariance and t-tests were conducted to compare the three generations with respect to work values. Findings T

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Çakır, Halil. "Generation-Units: A Theoretical Discussion and Some Historical Evidence from the European Avant-Garde Art Movements." International Journal of Social Inquiry 18, no. 1 (2025): 1–16. https://doi.org/10.37093/ijsi.1523119.

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This study provides a discussion on the term generation-unit, which has a central position in Karl Mannheim’s sociology of generation, with its theoretical implications and with some examples on European Avant-Garde art movements in its historical dimension. Generation-units are defined as integrative attitudes that bring members of generations together. Generations consist of social groups of differentiated tendencies competing with each other. The generational identity is formed and represented by the dominant generation-units within a generation. Generation-units are discussed mostly throug

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Novikova, E. S. "Analysis of children’s toys as a method for predicting the future generation." Moscow State University Bulletin. Series 18. Sociology and Political Science 27, no. 3 (2021): 236–52. http://dx.doi.org/10.24290/1029-3736-2021-27-3-236-252.

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This research analyses social and generational theories by sociologists and economists, the patterns of development of society that they identified, and also traces the correlation between the portrait of a particular generation and toys for children under 7–11 years old, prevalent during the formation of this generation. An overview of modern popular toys is given and a forecast is made about what features and values of a generation can form their distribution. At the beginning of the research, the author discusses the connection between N. Kondratyev’s wave theory, which reflects the economi

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Kaj, Ingemar, Stephen M. Krone, and Martin Lascoux. "Coalescent theory for seed bank models." Journal of Applied Probability 38, no. 2 (2001): 285–300. http://dx.doi.org/10.1239/jap/996986745.

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We study the genealogical structure of samples from a population for which any given generation is made up of direct descendants from several previous generations. These occur in nature when there are seed banks or egg banks allowing an individual to leave offspring several generations in the future. We show how this temporal structure in the reproduction mechanism causes a decrease in the coalescence rate. We also investigate the effects of age-dependent neutral mutations. Our main result gives weak convergence of the scaled ancestral process, with the usual diffusion scaling, to a coalescent

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Kaj, Ingemar, Stephen M. Krone, and Martin Lascoux. "Coalescent theory for seed bank models." Journal of Applied Probability 38, no. 02 (2001): 285–300. http://dx.doi.org/10.1017/s0021900200019860.

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We study the genealogical structure of samples from a population for which any given generation is made up of direct descendants from several previous generations. These occur in nature when there are seed banks or egg banks allowing an individual to leave offspring several generations in the future. We show how this temporal structure in the reproduction mechanism causes a decrease in the coalescence rate. We also investigate the effects of age-dependent neutral mutations. Our main result gives weak convergence of the scaled ancestral process, with the usual diffusion scaling, to a coalescent

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Elena, E. KONOVALOVA, and N. MAKUSHEVA Olga. "Portrait of a consumer of a hotel product: a look through the prism of time." Service plus 16, no. 2 (2022): 129–41. https://doi.org/10.5281/zenodo.6964566.

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The article focuses on the need to personalize the service of the hotel business based on the theory of generations. It is known that each generation has a set of preferred requirements, which is key for them. However, the topic of personalization of service through the theory of generations simultaneously in relation to consumers of hotel services and in the personnel management system is poorly studied at the moment. All this determines the need for the authors of the study to continue this direction. The article puts forward and confirms proposals on the impact of a personalized approach to

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Alekseeva, E. A. "Social characteristics of employees in the context of generational theory and age periodization." Kazan Socially-Humanitarian Bulletin, no. 2(65) (July 5, 2024): 4–13. http://dx.doi.org/10.26907/2079-5912.2024.2.4-13.

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The article examines the main characteristics of the theory of generations in the context of labor relations and employee values, identifies the specifics of approaches in the theory of generations by different authors, both foreign (W. Strauss, N. Howe, etc.) and Russian scientists (Yu.A. Levada, V.V. Radaeva, etc.). The ratio of age and generational characteristics of personality is analyzed in relation to labor relations. The potential and possibilities of the theory of generations are considered taking into account the existing limitations and shortcomings of the explanatory model.

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Jean, Nicole H. Bernardo, Earon D.B. Cruz Daniel, Rhoy B. Dela Cruz Sam, et al. "Happy as Larry: A Transgenerational Qualitative Analysis of Happiness." International Journal of Social Science And Human Research 05, no. 12 (2022): 5479–90. https://doi.org/10.5281/zenodo.7417866.

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This academic study aims to know what are the sources of happiness from the perspective of different generations. This research is founded on the Hedonism Theory & Emotional State View, Life Satisfaction Theory & Hybrid Theories, Positive Psychology Theory, Strauss-Howe Generational Theory, and Mannheim’s Theory of Generation. The study was a qualitative research design, a phenomenological approach, a semi-structured interview was used, and purposive sampling. The significant statements were thoroughly examined and organized into themes. It was found that (1) For Generation Alpha

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Zacher, Hannes. "Using Lifespan Developmental Theory and Methods as a Viable Alternative to the Study of Generational Differences at Work." Industrial and Organizational Psychology 8, no. 3 (2015): 342–46. http://dx.doi.org/10.1017/iop.2015.47.

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I agree with Costanza and Finkelstein (2015) that it is futile to further invest in the study of generational differences in the work context due to a lack of appropriate theory and methods. The key problem with the generations concept is that splitting continuous variables such as age or time into a few discrete units involves arbitrary cutoffs and atheoretical groupings of individuals (e.g., stating that all people born between the early 1960s and early 1980s belong to Generation X). As noted by methodologists, this procedure leads to a loss of information about individuals and reduced stati

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Wei, Min-Fang, Yir-Hueih Luh, Yu-Hsin Huang, and Yun-Cih Chang. "Young Generation’s Mobile Payment Adoption Behavior: Analysis Based on an Extended UTAUT Model." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 1 (2021): 1–20. http://dx.doi.org/10.3390/jtaer16010001.

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Younger generations comprise an essential segment for the mobile payment market to prosper. However, empirical evidence of the drivers/barriers of the young generation’s adoption of mobile payment has been inconclusive. This study intends to advance the body of knowledge on this subject based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT), incorporating the young generation’s risk perception and bonus/rewards provided by the mobile-pay firms. To this end, 295 samples with the majority being more tech-savvy, namely generation Y and generation Z, were collected from a

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Wei, Min-Fang, Yir-Hueih Luh, Yu-Hsin Huang, and Yun-Cih Chang. "Young Generation’s Mobile Payment Adoption Behavior: Analysis Based on an Extended UTAUT Model." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 4 (2021): 618–36. http://dx.doi.org/10.3390/jtaer16040037.

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Younger generations comprise an essential segment for the mobile payment market to prosper. However, empirical evidence of the drivers/barriers of the young generation’s adoption of mobile payment has been inconclusive. This study intends to advance the body of knowledge on this subject based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT), incorporating the young generation’s risk perception and bonus/rewards provided by the mobile-pay firms. To this end, 295 samples with the majority being more tech-savvy, namely generation Y and generation Z, were collected from a

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Shults, Eduard E. "Theda Skocpol’s Theory of Revolution." RUDN Journal of Political Science 21, no. 3 (2019): 503–12. http://dx.doi.org/10.22363/2313-1438-2019-21-3-503-512.

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The article analyzes several ideas suggested by American political scientist Theda Skocpol in regards to the theory of revolution. From the author’s point of view, Skocpol’s attitudes are noteworthy both in terms of studying the history of political science and understanding the current state of “the theory of revolution” as a scientific direction. The author critically examines the classification of “generations of the theory of the revolution contributors” offered by J. Goldstone, according to which T. Skocpol belongs to “the third generation”. At the same time, the key provisions of Skocpol

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Milekhin, A. V., and A. V. Sidorina. "GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY." Vestnik Universiteta, no. 1 (February 25, 2021): 156–63. http://dx.doi.org/10.26425/1816-4277-2021-1-156-163.

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The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world. In accordance with the Russian cultural and historical development the authors identified 6 generations, whose representatives live in modern Russian society: “revolutionary generation”, “military generation”, “thaw generation”, “stagnation generation” (generation X), “fracture generation” (genera

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Sari, Wulan Purnama, Atwar Bajari, Hanny Hafiar, and Puji Lestari. "Pola Komunikasi Beda Generasi (Studi Etnografi Komunikasi Abdi Dalem Keraton Ngayogyakarta Hadiningrat)." Jurnal Komunikatif 13, no. 1 (2024): 100–110. http://dx.doi.org/10.33508/jk.v13i1.5412.

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The reforms carried out in the Ngayogkarta Palace in recent years have brought many changes, one of which is the condition where the Abdi Dalem who are the Palace officials are divided into two groups of different generations. The first group is the older generation, consisting of the baby boomer and This research was conducted with the aim of finding and searching for communication patterns between Abdi Dalem and their environment. The research was conducted using a qualitative approach and Hymes' ethnographic communication method. The data analysis technique uses SPEAKING theory. The communi

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Timokhina, G. S., S. V. Mkhitaryan, I. I. Skorobogatykh, I. A. Koryagina, and A. V. Lukina. "Sustainable consumer behavior: research through the prism of generational theory." MIR (Modernization. Innovation. Research) 13, no. 3 (2022): 420–42. http://dx.doi.org/10.18184/2079-4665.2022.13.3.420-442.

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Purpose: to present an author-designed methodology for measuring sustainable consumer behavior and the results of its practical evaluation for the verbal modelling of behavior of consumers of generations X, Y and z in conditions of unstable socio-economic and environmental systems.Methods: the study is grounded in the application of methods of content analysis of secondary information and statistical analysis of primary data. Results and implications of the research study are grounded in the use of the author-designed system of indicators of sustainable consumer behavior in the marketing study

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Петрова, Светлана Николаевна, and Наталья Валерьевна Коржавина. "THEORY OF GENERATIONS AS A KEY TO CREATING A MODEL OF METHODOLOGICAL SYSTEM OF TEACHING HIGHER MATHEMATICS AT THE TECHNICAL UNIVERSITY." Tomsk state pedagogical university bulletin, no. 5(217) (September 3, 2021): 26–36. http://dx.doi.org/10.23951/1609-624x-2021-5-26-36.

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Введение. Рассматривается идея разработки методической системы обучения высшей математике, основанной на теории поколений. Последняя учитывает особенности каждого поколения обучающихся. Цель – концептуализация идеи построения методической системы смешанного обучения высшей математике студентов технического вуза на основе теории поколений. Материал и методы. Анализ философских и исторических аспектов развития системы образования позволил выделить теоретико-методологическую базу исследования, основанную на положениях теории поколений. Выявлены актуальные проблемы и предложена технология их разре

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Zhdanova, Larisa A., and Shuoying Vang. "Terms of Theory of Generations in Modern Russian Media Discourse and in Youth Speech." World of the Russian Word, no. 3 (2023): 30–41. http://dx.doi.org/10.21638/spbu30.2023.304.

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The article is devoted to Anglicisms-neologisms with the meaning of ‘generation’, which have become quite widespread in modern journalistic discourse and go back to the metalan guage of the “theory of generations” by W. Strauss and N. Howe (lexemes millennials, zoomers, boomers and others). The purpose of the article is to identify how well does native Russian speakers understand the meaning of these words, identify the most common neologisms that claim to be included in the Russian language, compare the data of the National Corpus of the Russian language (NCRL) with the results of a linguisti

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Saparova, N. B., and G. T. Alimbekova. "INTERGENERATIONAL RELATIONS IN FAMILY: A THEORETICAL REVIEW." BULLETIN Series of Sociological and Political sciences 69, no. 1 (2020): 36–42. http://dx.doi.org/10.51889/2020-1.1728-8940.05.

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This article discusses and analyzes the theory of generations and intergenerational relations. Intergenerational relations become an object for interdisciplinary study, especially in sociological science, because of the rapid changes which are taking place in society. The researching of representatives of different generations is necessary to study the trends of progress in society. Generation are interrelated. Every previous generation shapes the present generation, and the present generation shapes the future generation. The analysis of generations introduces new theoretical aspects in the s

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Bikeeva, M. V. "Assessment of Digital Activity of the Population in the Context of the Theory of Generations." Statistics and Economics 19, no. 5 (2022): 25–34. http://dx.doi.org/10.21686/2500-3925-2022-5-25-34.

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Purpose of the study. Digital reality dictates the need to develop a new block of competencies - digital skills. For employment and subsequent career growth, knowledge of computer technology, programming skills and the use of software are of high importance. For a high-quality daily life of different age categories of the population, competencies in the use of personal computers, the Internet and other types of ICT are required. In the context of the rapid expansion of the Internet audience, it is of particular interest to assess the activity of the population in the digital space and analyze

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Putri, Widyarini Susilo. "Indonesian Intangible Cultural Heritage: Uniting Millennial Vernacular Literature and Global Awareness." Digital Press Social Sciences and Humanities 2 (2019): 00020. http://dx.doi.org/10.29037/digitalpress.42271.

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The millennial generation is said as a threat as well as an opportunity to preserve the intangible cultural heritage such as vernacular literature as national identity literature. To unravel this problem, this paper use Theory of Generational Difference. This theory is used to understand the existence of millennial generations more fully and comprehensively. Because they are assets, not threats. Preserving the Vernacular Literature as Indonesian intangible Cultural Heritage is not properly enough to corner the millennial generation with a series of sentences polished with theory and study. Tac

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VELYCHKO, Ya. "INCREASING THE LEVEL OF THE MOTIVATION POTENTIAL OF THE EMPLOYEES OF THE ORGANIZATION IN THE CONTEXT OF THE THEORY OF GENERATIONS." Economics of the transport complex, no. 40 (November 29, 2022): 88. http://dx.doi.org/10.30977/etk.2225-2304.2022.40.88.

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The article examines the issue of the formation of a work motivation system and increasing the level of motivational potential of the organization’s employees. The main provisions of the generational theory of Neil Howe and William Strauss and its relationship with personnel motivation are studied. A structural analysis of the labor force of Ukraine by age groups was carried out and the approximate share of generations in the labor force in 2021 was calculated. A comparative analysis of the main generations that currently prevail in the labor market was carried out: their main indicators

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Iogolevich, N. I. "Consumer preferences across generations in Russia." Proceedings from higher educational institutions. Sociology. Economics. Politics 18, no. 2 (2025): 21–37. https://doi.org/10.31660/1993-1824-2025-2-21-37.

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The paper discloses the content and basic ideas of the Generational Theory and examines the cultural and historical factors that influenced the socialization of Russians across various age groups. It provides a theoretical analysis of features consumer behavior studies related to goods and services. In addition, it highlights the preferences of distinct generations in Russia. The study reveals that these consumer preferences have qualitative differences. For instance: Baby Boomers prioritise product quality, positivity, and the opinions of trusted individuals; Generation X gives priority famil

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Novikova, V. S. "Theoretical and methodological approaches to the study of generations: a comparative analysis." Vestnik Majkopskogo Gosudarstvennogo Tehnologiceskogo Universiteta 16, no. 4 (2025): 128–43. https://doi.org/10.47370/2078-1024-2024-16-4-128-143.

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Abstract. The article defines the concept of «generation», and analyzes the transformation of this concept at various stages of the development of generational theory. The demographic approach to the study of generations is primarily associated with the identification of certain age intervals in order to analyze the age structure of the population. The author aims to supplement the demographic view of generations with a sociological interpretation of their features and characteristics. As a result of a theoretical review of generational concepts, the definition of the concept of «generation» h

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Walsh, Matthew R., Frank Cooley, Kelsey Biles, and Stephan B. Munch. "Predator-induced phenotypic plasticity within- and across-generations: a challenge for theory?" Proceedings of the Royal Society B: Biological Sciences 282, no. 1798 (2015): 20142205. http://dx.doi.org/10.1098/rspb.2014.2205.

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Much work has shown that the environment can induce non-genetic changes in phenotype that span multiple generations. Theory predicts that predictable environmental variation selects for both increased within- and across-generation responses. Yet, to the best of our knowledge, there are no empirical tests of this prediction. We explored the relationship between within- versus across-generation plasticity by evaluating the influence of predator cues on the life-history traits of Daphnia ambigua . We measured the duration of predator-induced transgenerational effects, determined when transgenerat

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Eyerman, Ron, and Bryan S. Turner. "Outline of a Theory of Generations." European Journal of Social Theory 1, no. 1 (1998): 91–106. http://dx.doi.org/10.1177/136843198001001007.

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Yang, Tai. "Four generations of control theory development." International Journal of Modelling, Identification and Control 42, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijmic.2023.10053828.

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