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Books on the topic 'Theory of marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Maclaran, Pauline, Michael Saren, and Mark Tadajewski. Marketing Theory. SAGE Publications Ltd, 2008. http://dx.doi.org/10.4135/9781446262450.

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2

Claudio, Vignali, ed. Fashion marketing & theory. Access Press UK, 2009.

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3

Baker, Michael J., Olivier Badot, Ken Bernard, et al., eds. Marketing Theory and Practice. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24260-3.

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4

Baker, Michael J. Marketing: Theory and practice. Macmillan, 1990.

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5

AMA, Winter Educators' Conference (1996 Hilton Head South Carolina). Marketing theory and applications. American Marketing Association, 1996.

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6

AMA Winter Educators' Conference (1992). Marketing theory and applications. Edited by Allen Chris T and Madden Thomas J. American Marketing Association, 1992.

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7

AMA Winter Educators' Conference (1995 (11-14th February 1995 La Jolla, California). Marketing theory and applications. Edited by Stewart David W, Vilcassim Naufel J, and American Marketing Association. American Marketing Association, 1995.

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8

AMA Winter Educators' Conference (1997 (15-18th February 1997 St. Petersburg Beach, Fla.). Marketing theory and applications. Edited by LeClair Debbie Thorne, Hartline Michael, and American Marketing Association. American Marketing Association, 1997.

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9

AMA Winter Educators' Conference (1993). Marketing theory and applications. Edited by Varadarajan P. Rajan and Jaworski Bernard J. American Marketing Association, 1993.

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10

Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.

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11

John, Leppard, ed. The marketing audit: Translating marketing theory into practice. Butterworth-Heinemann, 1991.

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12

Buttle, Francis. Relationship Marketing: Theory and Practice. SAGE Publications Ltd, 1996. http://dx.doi.org/10.4135/9781446252062.

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13

Baker, Michael, and Michael Saren. Marketing Theory: A Student Text. SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446280096.

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14

Sachuk, Tatyana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24423.

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15

Onkvisit, Sak. International marketing: Strategy and theory. 5th ed. Routledge, 2008.

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16

1936-, Gardner David Morgan, and Garrett Dennis E, eds. Marketing theory: Evolution and evaluation. Wiley, 1988.

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17

Onkvisit, Sak. International marketing: Strategy and theory. 5th ed. Routledge, 2009.

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18

Onkvisit, Sak. International marketing: Strategy and theory. 5th ed. Routledge, 2009.

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19

Michael, Oldroyd, ed. Economic theory and marketing practice. Butterworth-Heinemann, 1992.

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20

J, Houston Michael, Lutz Richard John 1947-, American Marketing Association. Educators' Conference, and American Marketing Association. Marketing Education Division., eds. Marketing communications: Theory and research. American Marketing Association, 1985.

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21

Francis, Buttle, ed. Relationship marketing: Theory and practice. Chapman, 1996.

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22

1936-, Walters David, ed. Retail marketing: Theory and practice. Prentice Hall, 1991.

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23

Gilani, Hasan. Decolonizing Marketing Theory and Practice. Routledge, 2024. http://dx.doi.org/10.4324/9781032698083.

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24

Geruson, Richard J. A theory of market strategy. Oxford University Press, 1992.

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25

Foxall, Gordon R. The Theory of the Marketing Firm. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-86106-3.

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26

Rollin, Robér. Essays on congruence theory in marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-39364-9.

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27

Paul, Gibbs, and ebrary Inc, eds. Marketing higher education: Theory and practice. Open University Press, 2009.

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28

Hutton, Jim. Marketing communications: Integrated theory, strategy & tactics. Pentagram Pub., 2002.

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29

Holland, Christopher P. Is information technology changing marketing theory? Manchester Business School, 1998.

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30

J, Polonsky Michael, and Mintu-Wimsatt Alma T, eds. Environmental marketing: Strategies, practice, theory, andresearch. Haworth Press, 1995.

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31

Hunt, Shelby D. Truth in marketing theory and research. American Marketing Association, 1990.

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32

Palmer, Adrian. Introduction to marketing: Theory and practice. 3rd ed. Oxford University Press, 2012.

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33

Palmer, Adrian. Introduction to marketing: Theory and practice. 2nd ed. Oxford University Press, 2009.

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34

1965-, Lee Ook, ed. Internet marketing research: Theory and practice. Idea Group Pub., 2001.

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35

N, Sheth Jagdish, and Garrett Dennis E, eds. Marketing theory: Classic and contemporary readings. South-Western Pub. Co., 1986.

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36

(Editor), Pauline Maclaran, Michael Saren (Editor), and Mark Tadajewski (Editor), eds. Marketing Theory (SAGE Library in Marketing). Sage Publications Ltd, 2007.

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37

Hunt, Shelby D. Foundations of Marketing Theory: Toward a General Theory of Marketing. M.E. Sharpe, 2002.

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38

Foundations of Marketing Theory: Toward a General Theory of Marketing. M.E. Sharpe, 2002.

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39

Marketing: Theory and practice. 3rd ed. Macmillan, 1995.

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40

A Theory of Marketing. DUV, 2006. http://dx.doi.org/10.1007/978-3-8350-9131-3.

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41

LLC, Incore Publishing. Marketing Theory and Orientations. Publishing LLC, Incore, 2024.

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42

Marketing: Theory, Evidence, Practice. Oxford University Press, 2013.

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43

Marketing: Theory, Evidence, Practice. Oxford University Press, 2018.

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44

Hunt, Shelby D. Marketing Theory: The Philosophy of Marketing Thought. 3rd ed. Gorsuch Scarisbrick Pub, 1990.

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45

Shaoqiang, Wang. Big Brand Theory. Gingko Press, Incorporated, 2012.

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46

Marketing theory: Foundations, controversy, strategy, resource-advantage theory. M.E. Sharpe, 2010.

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47

Buttle, Francis A. Relationship Marketing: Theory and Practice. Sage Publications Ltd, 1996.

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48

Relationship Marketing: Theory and Practice. 1996.

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49

Political Marketing: Theory and Concepts. SAGE Publications, Limited, 2013.

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50

Stern, Barbara, Michael Saren, Pauline Maclaran, and Mark Tadajewski. SAGE Handbook of Marketing Theory. SAGE Publications, Limited, 2011.

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