Log in

Relevant bibliographies by topics / Theory of marketing / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Theory of marketing.

Dissertations / Theses on the topic 'Theory of marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Theory of marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Cousins, Laura. "Marketing planning in theory and practice." Thesis, London Business School (University of London), 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296594.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Kayandé, Ujwal Anilchandra. "Theory of generalizability and optimization of marketing measurement." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ29053.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Lüdicke, Marius K. "A Theory of marketing : Outline of a social systems perspective /." Wiesbaden Dt. Univ.-Verl, 2006. http://deposit.ddb.de/cgi-bin/dokserv?id=2773966&prov=M&dokv̲ar=1&doke̲xt=htm.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Dolenko, Michael. "Break free : building a critique of social marketing theory." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ44892.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Maletsky, Jade. "Describing marketing practices using the social theory of practice." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24691.

Full text

Abstract:

The world of Marketing is a multifaceted broad discipline and over recent years it has fundamentally changed. Marketing is consistently evolving and many authors are calling for a new definition. A shift in thinking is necessary in order to identify new opportunities and re-examine the conventional models. The recent Contemporary Marketing Practice series of research has looked at describing Marketing practices within the marketing context. This programme analyses the multiple disciplines within marketing. It does not, however deconstruct or examine marketing practices. It merely examines the

APA, Harvard, Vancouver, ISO, and other styles

7

Tavares, De Lima David Patricia. "Toward a Theory of Behaviour Change in Social Marketing." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/381654.

Full text

Abstract:

Contemporary societies all over the world face issues that have been characterised as “wicked problems”. Wicked problems are difficult to define and are ingrained in complex systems, with numerous stakeholders involved. Although the causes of such problems cannot be easily delineated, they commonly can be associated with the practice of preventable behaviours at the individual level. An example is sedentary behaviours, which combined with an unhealthful diet can lead to problems like obesity, diabetes type 2 and more (World Health Organization, 2015c). Obesity is considered to be one of the le

APA, Harvard, Vancouver, ISO, and other styles

8

Nikkanen, J. M. (Jenni-Maria). "Game theory supporting commercialization process of a start-up company." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201806062481.

Full text

Abstract:

The aim of the thesis is to study the commercialization process of a start-up company and how game theory can support the decision making during the process. The purpose was to offer new insights to commercialization since the approaches of game theory have not examined in this context even the commercialization process is complex and needs strategic decision making. The reason for choosing this topic in the point of view of start-ups is that start-ups are in major role when creating innovations, but they often have lack of resources to bring the innovations to the market. The research foll

APA, Harvard, Vancouver, ISO, and other styles

9

Ellis, Dana L. "Theorizing Ambush Marketing in the Olympic Games." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/30200.

Full text

Abstract:

This research comprises three interconnected studies that, when considered together, attend to the dissertation’s purpose of presenting an integrated conceptual framework for ambush marketing in the Olympic Games. This has been accomplished in two ways: (1) the use of institutional theory, supported by network theory, as a lens to view and understand evolutionary processes in Olympic sponsorship and ambush marketing and (2) the use of grounded theory to build a conceptual framework of ambush marketing from the findings. Broadly, the model suggests the evolution of ambush marketing is partially

APA, Harvard, Vancouver, ISO, and other styles

10

Ratnatunga, J. T. D. "The impact of financial controls in marketing : With specific reference to the Australian food marketing industry." Thesis, University of Bradford, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.376701.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Persson, Gabriel, Henrik Haegermark, and Markus Kvarnvik. "Aroma Theory: Scenting the Attitude." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10547.

Full text

Abstract:

The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing. The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in

APA, Harvard, Vancouver, ISO, and other styles

12

Fahlström, Kamilla, and Caroline Jensen. "Search Engine Marketing in SMEs : The motivations behind using search engine marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21116.

Full text

Abstract:

Abstract Title: Search Engine Marketing in SMEs Level: Final assignment for Bachelor Degree in Business Administration Authors: Kamilla Fahlström & Caroline Jensen Supervisor: Jens Eklinder Frick Date: 2016 January Purpose: The purpose of this study is to use Expectancy theory to describe and analyze small company owners’ motivations for their usage of Search Engine Marketing, in terms of their perceived Valence, Expectancy and Instrumentality. Method: To research the aim of this study a qualitative research approach was used. The empirical data was compiled through ten semi-structured i

APA, Harvard, Vancouver, ISO, and other styles

13

Randall, Wesley Spencer Pohlen Terrance Lynn. "An empirical examination of service dominant logic the theory of the network /." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3925.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Lian, Xiaoxi. "The effect of multiple co-branding : an exploration through associative learning theory." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1179.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Brady, Mairead. "The assimilation of information technology in marketing practice : a stages theory - transactional to relational marketing approach." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=24934.

Full text

Abstract:

Two major contemporary marketing issues are the focus of this research, namely the assimilation of IT and relationship marketing into marketing practice. The particular focus of this study is on the inclusion of an IT dimension to marketing practice. Following the literature review two frameworks were chosen for this study. The suggested continuum of transactional to relational marketing approaches (Coviello et al., 1997; Coviello et al., 2001 a) and the Stages Theory (Nolan, 1973, Nolan, 1979, Nolan, 1993). Against this background the research objective for this study was to research the how

APA, Harvard, Vancouver, ISO, and other styles

16

Choong, Wi Yan Kelly. "Cryptic marketing : strategic targeting of subculture markets." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/79904/4/Wi_Choong_Thesis.pdf.

Full text

Abstract:

This research aims to understand what factors influence consumers' behaviour to subculture marketing and how companies can strategically overcome potential brand alienation. Findings validate cryptic marketing as a strategy for organizations to communicate effectively with their chosen market through the use of cryptic cues, symbols and messages while circumventing negative responses from non-target audiences. The thesis contributes to extending current understanding of marketing communication through the use of covert strategies, employing covert tactics on the non-target, wider market instea

APA, Harvard, Vancouver, ISO, and other styles

17

Phillips, Hugh Charles. "Towards a general theory of shopping behaviour." Thesis, De Montfort University, 2001. http://hdl.handle.net/2086/4296.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Micevski, Milena. "Marketing and sales interface flexibility : a social exchange theory perspective." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/18023.

Full text

Abstract:

To be successful in today s turbulent business environment it is very important for a company to exhibit flexibility in its processes, activities and interfaces. Such a flexible approach enables firms to adapt and improvise in order to achieve the best possible outcomes. In spite of there being ample research on how to achieve flexibility in a variety of business process and activities, there remains little understanding on how flexibility in managing the use of resources reveals itself in intra-organisational interfaces. This thesis sheds more light on this issue and investigates flexibility

APA, Harvard, Vancouver, ISO, and other styles

19

Winarto, Vincentius. "Small business entrepreneurs in vertical marketing systems." Thesis, Cranfield University, 1986. http://hdl.handle.net/1826/4156.

Full text

Abstract:

The objective of this study is to investigate the potential contribution of vertical marketing systems to the development of small business entrepreneurs and in particular to entrepreneurially disadvantaged groups. The following are the two major questions for this study: 1. Do vertical linkage systems serve as a pathway for the entrepreneurially disadvantaged groups, namely those with no entrepreneurial experience, from families without business background, and from indigenous ethnic groups? The modernization process in Third World countries, and in particular Indonesia, may create a widening

APA, Harvard, Vancouver, ISO, and other styles

20

Ragland, Rhonda B. "Corporate growth, product marketing and financial leverage." Thesis, Liverpool John Moores University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.298004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Peck, H. L. "Towards a framework of relationship marketing : a case study approach." Thesis, Cranfield University, 2000. http://dspace.lib.cranfield.ac.uk/handle/1826/10639.

Full text

Abstract:

For almost half a century, academics have laboured over the refinement of managerial models of marketing derived, originally, from studies of consumer goods marketing in North America. These models were firmly rooted in the microeconomic market model and ideas of monopolistic competition. Yet critics have long argued that these managerial models and the assumptions on which they were based were inappropriate for international, business-to business or services marketing situations. From the mid-1980s onwards, alternative approaches to marketing theory began to emerge, in response to a widening

APA, Harvard, Vancouver, ISO, and other styles

22

Read, John Stuart. "An investigation of entrepreneurial expertise : theory, strategy and performance /." Thesis, Connect to this title online; UW restricted, 2005. http://hdl.handle.net/1773/8737.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Sherif, Hassan S. A. "Marketing hotel operations : an investigation into the marketing behaviour of national and international chain affiliated hotels operating in Egypt." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21475.

Full text

Abstract:

The inception of the marketing concept has been closely associated with tangible consumer products. However, the successful application of the concept in consumer, and later in industrial product industries has prompted marketers to examine its transferability and application to other areas of significance. The purpose of this study is to examine the broadening of the marketing concept beyond its traditional boundaries of commercially orientated amnufacturing concerns by discussing its relevance, transferability and contribution to industries of a service nature in general and to the hotel ind

APA, Harvard, Vancouver, ISO, and other styles

24

Previte, Josephine. "Understanding everyday internet experiences: Applications to social marketing theory and practice." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16136/1/Josephine_Previte_Thesis.pdf.

Full text

Abstract:

Recently Alan Andreasen (2003) argued that social marketing is in the 'growth phase' of development following four decades of research and practice. During this same time period, marketing has also witnessed new theoretical ideas and practices that have evolved from the influence of new interactive technologies such as the internet. Only limited scholarly work however has been undertaken to draw these marketing sub-disciplinary areas together. The research undertaken in this thesis bridges this gap and explores the role of the internet as means to further extend social marketing theory and pra

APA, Harvard, Vancouver, ISO, and other styles

25

Previte, Josephine. "Understanding everyday internet experiences: Applications to social marketing theory and practice." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16136/.

Full text

Abstract:

Recently Alan Andreasen (2003) argued that social marketing is in the 'growth phase' of development following four decades of research and practice. During this same time period, marketing has also witnessed new theoretical ideas and practices that have evolved from the influence of new interactive technologies such as the internet. Only limited scholarly work however has been undertaken to draw these marketing sub-disciplinary areas together. The research undertaken in this thesis bridges this gap and explores the role of the internet as means to further extend social marketing theory and pra

APA, Harvard, Vancouver, ISO, and other styles

26

Wang, Xu. "Essays on Inter-firm Ownership Network and Social Media Marketing." Thesis, IMT Alti Studi Lucca, 2017. http://e-theses.imtlucca.it/237/1/Wang_phdthesis.pdf.

Full text

Abstract:

There has been a growing debate on big data and analytics in recent years. Applying analytics to big data creates many opportunities for managers and policy makers to gain greater insight into their business so that they can improve their decision-making. This thesis employs novel approaches of data science to study economic and managerial topics. In particular, we combine the traditional econometric models with novel network measures and machine learning algorithms in exploring the big and high dimensional data of global inter-firm ownership network and Chinese C2C sellers’ microblogs

APA, Harvard, Vancouver, ISO, and other styles

27

Holland, Jonna. "Ethnic consumer reaction to targeted marketing a theory of intercultural accommodation /." Full text available, 1996. http://images.lib.monash.edu.au/ts/theses/holland.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

McCrory, Derine. "Senior Marketing Executives' Strategies to Implement Multicultural Marketing Campaigns." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5751.

Full text

Abstract:

The population in the United States is expected to increase an estimated 42% by the year 2042; ethnic minorities will become the majority group. Marketing executives must understand the environment in which consumers from diverse cultures respond to marketing stimuli. The purpose of this multiple case study was to explore the strategies senior marketing executives use to implement successful multicultural marketing campaigns. The target population consisted of senior marketing executives from 3 profitable companies in the state of Michigan with experience in the implementation of successful mu

APA, Harvard, Vancouver, ISO, and other styles

29

Wen, Dusu. "AN EXPLORATION OF HERITAGE TOURISM BY USING THE BRAND PERSONALITY THEORY." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1627655242220898.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Stauffer, Casey D. "An Assessment of Stakeholder Response of Collegiate Spots Marketing Across Three Western State Universities." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2266.

Full text

Abstract:

The purpose of this thesis was to explore stakeholder response to the increase in corporate involvement in college sports. As tough economic times have been steadily realized into a recession, the rise in educational costs and in amount of money required to run athletic programs have placed a tremendous need on athletic departments for money. As a result, a popular trend of outsourcing or selling, marketing rights to third party entities has been a quick way to raise needed revenues. In the selling of these marketing rights, athletic departments have essentially opened the door to allow for an

APA, Harvard, Vancouver, ISO, and other styles

31

Swami, Sanjeev. "Dynamic marketing decisions in the presence of perishable demand." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ34631.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Gains, Neil. "The integration of personal construct theory in food acceptability research." Thesis, University of Reading, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.329375.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Goerig, Anita J. "Service-Dominant Logic Framework Theory Contributions to the Agriculture Industry." Thesis, Capella University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425523.

Full text

Abstract:

<p> The focus of this qualitative descriptive single case study was exploring and developing an understanding of how to leverage the service-dominant (S-D) logic framework theory and service ecosystem concept to assist small family farm owners from the crops category in Connecticut to attain a sustainable future. Participants answered 10 questions about their experiences and perceptions of the service ecosystem concept and the innovative strategies they have implemented into their business plans. Data were collected through in-depth, face-to-face interviews, unstructured observation, social me

APA, Harvard, Vancouver, ISO, and other styles

34

Kawaguchi, Kohei. "Essays in industrial economics : applications for marketing and management decisions." Thesis, London School of Economics and Political Science (University of London), 2015. http://etheses.lse.ac.uk/3109/.

Full text

Abstract:

IT innovation is allowing enterprises to find new ways to harness the power of information assets for decision making. This thesis presents three econometric method applications to marketing and management decisions. The first chapter empirically studies retail network product assortment decisions under uncertain underlying demand parameters using structural estimation. I use detailed data from a beverage vending machine network in Tokyo and find that agents increase the expected total revenue of the network by 19.6% than the baseline, where 12.3% is attributable to learning from the sales dat

APA, Harvard, Vancouver, ISO, and other styles

35

Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

Full text

Abstract:

Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or

APA, Harvard, Vancouver, ISO, and other styles

36

Mhitarean, Ecaterina. "Marketing Mix Modelling from the multiple regression perspective." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-208474.

Full text

Abstract:

The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. Statistical tools for explanatory and predictive modelling have commonly been used to tackle the problem of budget allocation. Marketing Mix Modelling involves the use of a range of statistical methods which are suitable for modelling the variable of interest (in this thesis it is sales) in terms of adverti

APA, Harvard, Vancouver, ISO, and other styles

37

Reilly, Timothy M. "An attribution theory model of consumer behavior in times of marketing crisis." Thesis, The University of Nebraska - Lincoln, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3637691.

Full text

Abstract:

<p> In the course of doing business in the modern world organizations often find themselves involved in negative situations which can only be categorized as crises. These crises have a wide variety of causes and often result in negative outcomes for the organizations involved. While crises have been studied from an organizational view, this research investigates the consumer's experience when exposed to a crisis. To do this, the current literature on marketing crises is expanded upon to create a definition of marketing crisis, and the theoretical lens of attribution theory is applied to ide

APA, Harvard, Vancouver, ISO, and other styles

38

Kassem, Mohammed Fathy El-Sayed Mohammed. "Marketing of tourism : an investigation of the application of marketing concepts and practices in promoting Egypt as a tourist destination in Britain and Ireland." Thesis, University of Strathclyde, 1985. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23766.

Full text

Abstract:

The success of marketing physical products has led many scholars to suggest that marketing is a universal activity which can be applied with equal success to the sale of services. The purpose of this research is to examine the relevance and contribution of marketing to the tourism sectors in general, and the extent to which marketing concepts and modern marketing practices have been accepted and implemented by the Egyptian Tourism Bodies, and the British and Irish tour operators in promoting Egypt as a tourist destination in Britain and Ireland in the particular. A thorough examination of the

APA, Harvard, Vancouver, ISO, and other styles

39

O'Malley, Lisa. "Relationship marketing in mass consumer markets : a critical review." Thesis, Nottingham Trent University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.341261.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Chandler, Constance S. "Exploring the relevance of relationship management theory to investor relations." Thesis, University of Oregon, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1555748.

Full text

Abstract:

<p>This study examines the relevance of an established public relations theory, relationship management, to investor relations. Having emerged during the 1950s, investor relations is a relatively new field that integrates the disciplines of communication, marketing, finance, and securities laws compliance. Through qualitative interviews focused on six publicly traded companies on the West Coast, the study provides insight into the relationship management function of investor relations from the perspectives of those whom investors ultimately hold accountable for a public company’s perform

APA, Harvard, Vancouver, ISO, and other styles

41

Fowler, Kendra. "AN EXPANSION OF RETAIL SITE SELECTION THEORY: INCORPORATING MANAGERIAL INTUITION AND PROCESS QUALITY." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1310671063.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Lysenko, Iryna. "Consumer behavior in the context of behaviorism theory." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/54597.

Full text

Abstract:

1. Skinner B.F. Science and human behavior. New York, Simon & Schuster, 1965. 480 p. 2. Skinner B.F. About Behaviorism. New York, Random House USA Inc, 1976. 304 p. 3. Skinner B.F. Beyond Freedom and Dignity. Hackett Publishing Co, Inc Cambridge, 2003. 240 p. 4. Behaviorism and Marketing – URL: https://zg-brand.ru/statiy/marketing/bikheviorizm_i_marketing/ (accessed on 02 December 2021). 5. Mothersbaugh D., Hawkins D. Consumer Behavior: Building Marketing Strategy, McGraw-Hill Education, 2015. 816 p.<br>The question of what influences a consumer’s

APA, Harvard, Vancouver, ISO, and other styles

43

Almquist, Bradley Kent, and Bradley Kent Almquist. "Marketing in small architecture firms: a comparison of marketing theory in formal texts and actual practices in small architecture firms." Thesis, The University of Arizona, 1992. http://hdl.handle.net/10150/625876.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

Full text

Abstract:

Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social

APA, Harvard, Vancouver, ISO, and other styles

45

Carey, Thomas P. A. "Bank-customer relationships : a research study based on the application of transaction cost theory." Thesis, Henley Business School, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.363542.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Shah, Esta Denton. "Advances to Mental Accounting Theory| Evidence for Mental Stealing and Retroactive Malleable Mental Accounting." Thesis, Northwestern University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3705358.

Full text

Abstract:

<p> Mental accounting, defined as the process whereby consumers code, categorize, and evaluate economic outcomes in the form of mental “budgets” (Thaler 1980; 1985), has been encouraged as a strategy to aid individuals in the regulation of finances and other resources. However, far less research has examined the pitfalls of mental accounting. Essay 1 investigates how mental accounting can lead to suboptimal decisions for others. We propose a novel hypothesis to understand an effect we term “mental stealing,” whereby mental accounts focus individuals on budgets so much t

APA, Harvard, Vancouver, ISO, and other styles

47

Pizelo, Philip A. Tony. "An Exploratory Study Examining a Transformational Salesperson Model Mediated by Salesperson Theory-of-Mind." Thesis, Seattle Pacific University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10838976.

Full text

Abstract:

<p> A customer revolution caused by the popularity of internet commerce, the reliance on social media, and the globalization of the retail industry, calls for an examination of a sales model driven by transformational salespeople. This study examined potential salesperson performance drivers and a proposed moderated mediation model of salesperson performance. This study relied upon a foundation of transformational and other leadership attributes and salesperson theory-of-mind (SToM). Although the conditional indirect effects of the model were not statistically significant, transformational lea

APA, Harvard, Vancouver, ISO, and other styles

48

Nelson, M., J. Bowers, and Lorianne D. Mitchell. "Adaptation and Inclusion: Using Attachment Theory for Student and Employee Success." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/8319.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Jarrett, Loran. "Social Media Deployment in a Business to Business Environment: Theory and Practice." Scholar Commons, 2018. https://scholarcommons.usf.edu/etd/7527.

Full text

Abstract:

Social media is increasingly being used by business-to-business (B2B) firms to engage with their customers as they seek to maintain and grow their relationship with their customers. In my dissertation, I examine what communication objectives B2B firms seek to achieve via social media at different stages of the relationship cycle (exploration, expansion, maturity). I then use a panel of social media experts to evaluate the social media efforts of these firms to determine how well these firms achieve their social media objectives. I then contrast how the social media communication objectiv

APA, Harvard, Vancouver, ISO, and other styles

50

Doherty, Bob. "Resource advantage theory and fair trade social enterprises." Thesis, Liverpool John Moores University, 2009. http://researchonline.ljmu.ac.uk/5940/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!