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Books on the topic 'Theses – Marketing management'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Smith, Wendy, Hirochika Nakamaki, Louella Matsunaga, and Tamasin Ramsay, eds. Globalizing Asian Religions. Amsterdam University Press, 2019. http://dx.doi.org/10.5117/9789462981447.

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This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspectiv

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2

Ritzer, George. The McDonaldization thesis: Explorations and extensions. SAGE Publications, 1998.

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3

Groshev, Igor', and Evgeniy Korchagin. Tourism for the elderly. INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1027444.

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The monograph proposes a methodology of new marketing, structural and economic-management approaches for tourism organizations in the modern conjuncture of tourism for the elderly. Approaches that take into account the consumer behavior of older people and other age groups, retired, proposed in this paper, can be more effectively used to involve these categories in tourism.  The aging of the population and demographic changes in the structure of consumers of tourist products require Russian travel companies to optimize their approaches and strategies, rebuild the tourism infrastructure t

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4

Rottmann, Hansjorg. Zukunftstrager KMU: 12 Thesen zum Marktauftritt an der Jahrtausendschwelle 2000 plus. Cosmos, 1998.

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5

French, Jeff. Commissioning social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0008.

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This chapter sets out some practical considerations and tips for organizations considering investing in external suppliers to provide either elements of a social marketing initiative or a whole initiative. Commissioning can be a highly cost-effective way of drawing on the necessary specialist skills that may not be present within organizations. It is a straightforward process, but it demands a systematic approach and the proactive management of prospective and successful suppliers. There are many issues that need to be considered when deciding to bring in external agencies or individuals to he

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6

Silva, Patrícia Pereira da, Susana Jorge, and Patrícia Moura e. Sá. Emerging Topics in Management Studies. Imprensa da Universidade de Coimbra, 2020. http://dx.doi.org/10.14195/978-989-26-1990-3.

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Presently, Management has witnessed vast advancements, clearly becoming an area of trans and interdisciplinary knowledge. It has widened its scope from traditional business areas – such as marketing, strategy, management control, accounting and finance, taxation or operations – to other spaces, namely deepening bridges with behavioural sciences, engineering, health, or energy, fostering both quantitative models and methods. Management thinking at the Faculty of Economics of the University of Coimbra (FEUC) has followed these trends, enabling students with the essential skills supporting the pr

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7

Batt, Rosemary. Service Strategies. Edited by Peter Boxall, John Purcell, and Patrick M. Wright. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199547029.003.0021.

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This article first reviews the alternative theoretical approaches to human resource management that have been developed in the academic literature and discusses why these need to incorporate conceptual advances from services' marketing and operations management. Here, it also discusses the evidence regarding what strategies lead to better service and sales, under what conditions, and why. It then examines alternative organizational models that rely on outsourcing and supply chain management for customer service and sales and the arguments for and against these approaches. The next section revi

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8

Oswald, Laura R. Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.001.0001.

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Structural semiotics is a hybrid of communication science and anthropology that accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics: A Research Guide for Marketers at the Edge of Culture, shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the basic principles and methods of applied semiotics, the book introduces the reader to branding basics, strateg

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9

Endreß, Alexander, and Hubert Wandjo, eds. Musikwirtschaft im Zeitalter der Digitalisierung. Nomos Verlagsgesellschaft mbH & Co. KG, 2021. http://dx.doi.org/10.5771/9783845276939.

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How does one deal with the digitalisation of an industry when practice is overtaking itself so quickly, as the music industry has experienced in the past twenty years? On the one hand, by questioning the causes of change and, on the other hand, by describing and reflecting on practice. Both are done in this book. The music industry is understood as a complex system based on the division of labour, in which artist development, content production, content marketing and rights management go hand in hand. Special attention is therefore paid to these operative fields of action. The practice-oriente

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10

Lehmann, Scott. Privatizing Public Lands. Oxford University Press, 1995. http://dx.doi.org/10.1093/oso/9780195089721.001.0001.

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In the United States, private ownership of land is not a new idea, yet the federal government retains title to roughly a quarter of the nation's land, including national parks, forests, and wildlife refuges. Managing these properties is expensive and contentious, and few management decisions escape criticism. Some observers, however, argue that such criticism is largely misdirected. The fundamental problem, in their view, is collective ownership and its solution is privatization. A free market, they claim, directs privately owned resources to their most productive uses, and privatizing public

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11

Brooker, Paul, and Margaret Hayward. GM: Sloan’s My Years With General Motors. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198825395.003.0002.

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Sloan’s classic management-text memoir and more recent sources reveal his use of all six rational methods during his 1920s enhancement of General Motors. The key methods were, first, his emphasis on innovative adaptation, which restructured General Motors into multiple operating divisions; second, his emphasis on strategically calculated marketing, which pioneered annual model changes, automobile styling, and style-based advertising; third, his emphasizing of institutionalized deliberation through a multi-tiered committee system to enhance policy-making. CEO Sloan’s use of these rational metho

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12

Kumar M., Dileep. 50 short case studies in business management. UUM Press, 2012. http://dx.doi.org/10.32890/9789670474243.

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The Higher Education Institutions that run business management programs in Malaysia is under severe criticism from industry that the passing out management graduates do not have adequate practical exposure to the industry and lack of practical skills to deal industrial issues proactively as the catalyst of change.This indicates that the traditional management education curriculum, as presently constituted, may not be adequately preparing individuals for the challenges they experience as professional managers.To deal with this issue, many management institutes are adopting case study as a pedag

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13

Bullock, Adrian. Changing Focus, 1973–1989. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780199574797.003.0005.

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The Waldock Report revealed the London Business of OUP as an enormous organization that published a significant list that included bibles, music, children’s books, English Language Teaching, and general trade books, and undertook the advertising, marketing, warehousing, and distribution of all Press books. The London Business, located at Ely House, also administered the large and growing network of international branches. Relations between London and Oxford were strained, however, by a mixture of structural, financial, and personal problems. Attempts were made to rectify these problems, includ

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14

Abrahms, Max. Rules for Rebels. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198811558.001.0001.

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Imagine you’re the leader of a militant group. Your enemy is a government far stronger than your crew. How can you beat the odds and achieve your political goals? For over a decade, the author has studied hundreds of militant groups throughout world history to discern why some succeed while others are doomed to fail. This book offers welcome news for the rebel. It turns out that the leaders of militant groups possess a surprising amount of agency over their political destiny. Triumph is possible. But only for those who know what to do. This is the first book to identify a cohesive set of actio

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15

Gandy Jr., Oscar H. The Panoptic Sort. 2nd ed. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197579411.001.0001.

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The Panoptic Sort was published in 1993. Its focus was on privacy and surveillance. But unlike the majority of publications addressing these topics in the United States at the time that were focused on the privacy concerns of individuals, especially those related to threats associated with government surveillance, that book sought to direct the public toward the activities of commercial firms. The Panoptic Sort was intended to help us all to understand just what was at stake when the bureaucracies of government and commerce gathered, processed, and made use of an almost unlimited amount of per

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16

Moore, Gordon, John A. Quelch, and Emily Boudreau. Choice Matters. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190886134.001.0001.

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Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care) is a timely and thoughtful exploration of the controversial role of consumers in the U.S. healthcare system. In most markets today, consumers have more options and autonomy than ever before. Empowered consumers easily shop around for products and services that better meet their needs, and they widely share their reviews on social media to inform and influence other consumers. Businesses have responded with better experiences and prices to compete for consumers’ business. Though healthcare has

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17

García Corona, Leon F., and Kathleen Wiens, eds. Voices of the Field. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197526682.001.0001.

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Ethnomusicologists face complex and challenging professional landscapes. Graduate studies in our field do not fully equip ethnomusicologists for work outside of academia. The essays in Voices of the Field: Pathways in Public Ethnomusicology, edited by León F. García Corona and Kathleen Wiens, provide a reflection on the challenges, opportunities, and often overlooked importance of public ethnomusicology. The essays in the book, commissioned for the volume, capture years of experiences of fourteen academics who have simultaneously navigated the academic world and the world outside academia, sha

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18

Hayes, Margo. Small Cattle for Small Farms. CSIRO Publishing, 2016. http://dx.doi.org/10.1071/9781486301874.

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Small cattle breeds are manageable to control and care for and perfect for lifestyle blocks and small farms. They can be bred commercially for beef but their docile temperaments and small size also make them especially suitable for hobby farms. As more people have turned to the country for a 'tree change', interest in these breeds has grown tremendously. In this new edition of her popular book Small Cattle for Small Farms, award-winning cattle breeder Margo Hayes provides practical and easy-to-understand information for people interested in keeping small cattle for a range of reasons. Th

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19

Taji, Acram, and John Reganold. Organic Agriculture. Edited by Paul Kristiansen. CSIRO Publishing, 2006. http://dx.doi.org/10.1071/9780643094604.

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With global revenue surpassing twenty-five billion dollars annually, organic agriculture is a highly visible and rapidly growing component of agricultural production. In Organic Agriculture: A Global Perspective, Paul Kristiansen, Acram Taji, and John Reganold, and their international group of contributors scientifically review key aspects of organic agriculture. At the intersection of research, education, and practice, the contributors look at the organic agricultural movement’s successes and limitations.  The first half of this book critically evaluates the agricultural production of b

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