Log in

Relevant bibliographies by topics / Theses – Marketing management / Journal articles

To see the other types of publications on this topic, follow the link: Theses – Marketing management.

Journal articles on the topic 'Theses – Marketing management'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Theses – Marketing management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Charles, Michael, Ben Farr-Wharton, Tania von der Heidt, and Neroli Sheldon. "Evaluating Perry’s structured approach for professional doctorate theses." Education + Training 59, no. 2 (2017): 215–30. http://dx.doi.org/10.1108/et-02-2016-0025.

Full text

Abstract:

Purpose The purpose of this paper is to investigate examiner reactions to doctorate of business administration (DBA) theses at an Australian university applying Perry’s structured approach to thesis presentation, which had its origin in the marketing discipline, but is now widely applied to other business disciplines. Design/methodology/approach This paper examines 49 DBA examiner reports relating to 19 DBA theses using the structured Perry approach, with emphasis paid to comments relating to thesis structure and presentation. Only those theses that acknowledged Perry or demonstrated Perry-lik

APA, Harvard, Vancouver, ISO, and other styles

2

Tucker, Gregory. "A Selected Bibliography of Masters' Theses and Doctoral Dissertations Relevant to Pharmaceutical Management, 1980-1985." Journal of Pharmaceutical Marketing & Management 1, no. 2 (1986): 91–95. http://dx.doi.org/10.1300/j058v01n02_14.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Basara, Lisa. "A Selected Bibliography of Master's Theses and Doctoral Dissertations Relevant to Pharmaceutical Management, 1985-1992." Journal of Pharmaceutical Marketing & Management 8, no. 1 (1994): 13–20. http://dx.doi.org/10.1300/j058v08n01_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Czinkota, Michael R., and Ilkka A. Ronkainen. "An International Marketing Manifesto." Journal of International Marketing 11, no. 1 (2003): 13–27. http://dx.doi.org/10.1509/jimk.11.1.13.20140.

Full text

Abstract:

In spite of important global inroads and successes scored by international marketing, the field stagnates in the eyes of academics, practitioners, and policymakers and is harshly attacked by activists. The people defending international marketing usually point to vague theoretical and long-term goals, whereas opponents serve up facile polemics, which acquire sympathies from the uninformed public. The authors postulate that the field of international marketing has already and can continue to make major contributions to the improvement of society. They offer seven theses in support of a lively d

APA, Harvard, Vancouver, ISO, and other styles

5

Low, George S., and Ronald A. Fullerton. "Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation." Journal of Marketing Research 31, no. 2 (1994): 173–90. http://dx.doi.org/10.1177/002224379403100203.

Full text

Abstract:

The authors examine the history of brand management by tracing its development in the context of the marketing environment from 1870 to the present. They develop six theses regarding the evolution of brand management and its implications and substantiate them utilizing a historical approach. They demonstrate that the brand manager system originated well after the leadership of branded products was established, it was adopted following a conventional adoption curve pattern, and it has proven quite adaptable to differing firm and marketing environments over the past several decades. They then ev

APA, Harvard, Vancouver, ISO, and other styles

6

Mallika, M. H., and M. Veerabasavaiah. "Citing Pattern of Marketing Management Research: A Study with Special Reference to Ph.D. Theses Submitted to CBSMS, Bangalore University During 1996-2012." Indian Journal of Information Sources and Services 8, no. 3 (2018): 75–78. http://dx.doi.org/10.51983/ijiss.2018.8.3.544.

Full text

Abstract:

The present study analyses 1740 citations appended to 12 PhD thesis in Marketing management submitted to Canara Bank School of Management Studies (CBSMS) affiliated Bangalore University, Bangalore during 1996/2012 for the award of PhD degree. The main purpose of this study is to find out year wise submission of PhD thesis in Marketing Management by researchers, to identify the types of literature cited, to prepare core periodicals cited, to know the country wise periodicals publications and to understand degree of collaborative authorship pattern.

APA, Harvard, Vancouver, ISO, and other styles

7

Pukas, Anetta. "Customer relationships as dynamic capabilities of an enter-prise – theoretical aspects and practical implications." Scientific Journal of the Military University of Land Forces 189, no. 4 (2018): 150–58. http://dx.doi.org/10.5604/01.3001.0013.0731.

Full text

Abstract:

The article has a character of a theoretical overview and presents marketing aspects of the Resource-Based View (RBV). The considerations in this article are related to the Dynamic Capability Concept as a new research area in management sciences. The theses of the ar-ticle focus particularly on locating customer relationships in the conceptual discourse of this concept. The purpose of this article is to identify relationships with customers as dy-namic capabilities of an enterprise. The article also presents directions of practical implica-tions and possibilities for using relational skills as

APA, Harvard, Vancouver, ISO, and other styles

8

Zahariev, Elenko. "Empirical Investigation of Industrial Management." Journal of Economic Development, Environment and People 3, no. 2 (2014): 5. http://dx.doi.org/10.26458/jedep.v3i2.63.

Full text

Abstract:

The paper is devoted to an aspect in the sphere of management – business priorities of industrial management in XXI century. In modern times the actuality of treated problems is mainly laid into the necessities of the real management practice in industrial organizations and the need theoretical and applied knowledge to be offered to that practice which would allow it methodologically right and methodically correct to implement the corresponding changes in management of a concrete organization. Objects of analyses and evaluations are some fragmented approbations of theses using the correspondin

APA, Harvard, Vancouver, ISO, and other styles

9

Schütze, Christoph, Nina Schmidt, Heikki Liimatainen, and Thomas Siefer. "How to Achieve a Continuous Increase in Public Transport Ridership?—A Case Study of Braunschweig and Tampere." Sustainability 12, no. 19 (2020): 8063. http://dx.doi.org/10.3390/su12198063.

Full text

Abstract:

This manuscript is based on cooperation between the universities in Tampere, Finland, and Braunschweig, Germany. One of the main goals of the two institutes involved in research for public transport is a continuous increase in ridership. Therefore, the aim of this study is to (1) investigate the level of service attributes of public transport in Tampere and Braunschweig and evaluate their current state and (2) give advice to each city to further increase the ridership. At the beginning, the individual attributes and indicators for comparing public transport in both cities are presented and com

APA, Harvard, Vancouver, ISO, and other styles

10

Gendina, Natalya, and Galina Sbitneva. "A talented scholar and pedagogue (On the 90-th anniversary of Gertuda Gedrimovich)." Scientific and Technical Libraries, no. 5 (April 29, 2019): 117–24. http://dx.doi.org/10.33186/1027-3689-2019-5-117-124.

Full text

Abstract:

The paper is devoted to anniversary of the talented scientist and the teacher G.V. Gedrimovich (St. Petersburg), the outstanding representative of the Leningrad school of sciences. Professional skills of G.V. Gedrimovich were formed in National Library of Russia named after M.E. Saltykov-Shchedrin. Its teaching activity was connected with the Leningrad State Institute of Culture named after N.K. Krupskaya for many years. G.V. Gedrimovich was developer of the major training course "Bibliography of Technical Literature", she took active part in formation of the Leningrad school of studying docum

APA, Harvard, Vancouver, ISO, and other styles

11

Nandonde, Felix Adamu, and John Kuada. "International firms in Africa’s food retail business-emerging issues and research agenda." International Journal of Retail & Distribution Management 44, no. 4 (2016): 448–64. http://dx.doi.org/10.1108/ijrdm-12-2013-0224.

Full text

Abstract:

Purpose – The purpose of this paper is to describe the state of the retail sector in Sub-Saharan Africa, to point out the lack of information on some critical issues and to raise some questions about relevant topics for researchers and practitioners in the retail area for the African market. Design/methodology/approach – This paper is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge on the area of retail internationalisation and food marketing. The gaps in the literature identified here may help to understand the sector better and develop ac

APA, Harvard, Vancouver, ISO, and other styles

12

Claire, Thomas R. "Kate L. Turabian: A Manual for Writers of Research Papers, Theses, and Dissertations: Chicago Style for Students and Researchers." Publishing Research Quarterly 34, no. 3 (2018): 482–84. http://dx.doi.org/10.1007/s12109-018-9601-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Meulenberg, M. T. G. "The evolution of agricultural marketing theory: towards better coordination with general marketing theory." Netherlands Journal of Agricultural Science 34, no. 3 (1986): 301–15. http://dx.doi.org/10.18174/njas.v34i3.16784.

Full text

Abstract:

The thesis of this paper is that in agricultural marketing theory the basic approach to marketing problems should be the 'marketing management' approach. In order to substantiate this thesis, the developments in agricultural marketing and general marketing theory are concisely reviewed. The elaboration of marketing management in agricultural marketing is discussed in relation to the properties of the marketing environment and to the marketing capacities of an agricultural marketing system. (Abstract retrieved from CAB Abstracts by CABI’s permission)

APA, Harvard, Vancouver, ISO, and other styles

14

Wali, Andy Fred. "Customer Relationship Management and Marketing Effectiveness." Paradigm 22, no. 2 (2018): 101–24. http://dx.doi.org/10.1177/0971890718787663.

Full text

Abstract:

This article examines a comparative consumer study into the influence of firms’ customer relationship management (CRM) practices on their marketing effectiveness (ME) in the Nigeria and UK mobile telecommunications (MT) sectors. The qualitative multi-methods (focus groups [FGs] and secondary documents) were employed for data collection. The study involved six consumer FGs, three in Port Harcourt, Nigeria, and three in Huddersfield, UK. The author employed thematic and content analysis techniques to analyse the study data using NVivo 10 software. As per Nigerian study, it was revealed that firm

APA, Harvard, Vancouver, ISO, and other styles

15

Eryigit, Canan. "Marketing Models: A Review of the Literature." International Journal of Market Research 59, no. 3 (2017): 355–81. http://dx.doi.org/10.2501/ijmr-2017-028.

Full text

Abstract:

This paper reports the results of a systematic review of recent literature on the use of mathematical models in the marketing field to identify the main aims of model adoption in various functional areas of marketing. As study material, we have chosen 143 articles that used marketing models and were published in the Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Quantitative Marketing and Economics and Quality and Quantity, from 2010–2014. Based on content analysis, these articles were assigned t

APA, Harvard, Vancouver, ISO, and other styles

16

Cristobal-Fransi, Eduard, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig, and Eva Martin-Fuentes. "Sustainable Tourism Marketing." Sustainability 12, no. 5 (2020): 1865. http://dx.doi.org/10.3390/su12051865.

Full text

Abstract:

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing

APA, Harvard, Vancouver, ISO, and other styles

17

James, Paul. "Services Marketing and Medical Tourism: The Impact on Private Health Services in Bangkok." Journal of Management Research 12, no. 1 (2019): 37. http://dx.doi.org/10.5296/jmr.v12i1.15819.

Full text

Abstract:

This is a research paper that is concentrated on assessing service marketing developments and medical tourism and its impacts on the of private hospital provision in Bangkok, in terms of rationale, application and engagement.An interpretive methodology was utilised in order to help understand the senior marketing management perceptions underpinning hospital services marketing developments directed towards medical tourism. The scope for this research were private hospital on-site senior marketing teams. The population of interest was made up of 14 senior marketers located at multiple-site main

APA, Harvard, Vancouver, ISO, and other styles

18

Cockrill, Antje. "A comparative study of marketing management in British and German university libraries (PhD Thesis)." Library and Information Research 18, no. 61 (2013): 29–30. http://dx.doi.org/10.29173/lirg428.

Full text

Abstract:

Within the last decade, the environment in which university libraries operate has dramatically changed. The rise of Conservative Governments in both Britain and Germany and the resulting shifts in public policy as well as the declining economic situation have led to a drastic decrease in resources. Librarians have had to find ways to cope with fewer funds in an environment which is growing ever more competitive. A useful tool for increasing the effectiveness of a library is marketing management. Marketing management is a means to achieve effective financial management, to use existing resource

APA, Harvard, Vancouver, ISO, and other styles

19

Nielsen, Anne Ellerup, and Christa Thomsen. "Corporate Social Responsibility (CSR) Management and Marketing Communication: Research Streams and Themes." HERMES - Journal of Language and Communication in Business 25, no. 49 (2017): 49. http://dx.doi.org/10.7146/hjlcb.v25i49.97737.

Full text

Abstract:

This article maps the rapidly growing body of research in the field of corporate social responsibility (CSR) management and marketing communication, the focus being on research streams and themes. It evaluates this research from a corporate communication perspective. First, the article examines the concept of CSR communication. A typology of a number of possible domains for CSR communication research is developed, based on the way the different studies conceptualize CSR. Second, the article reviews the concepts of strategic and operative CSR communication which have been adopted widely within

APA, Harvard, Vancouver, ISO, and other styles

20

Nunkoo, Robin, Dogan Gursoy, and Haywantee Ramkissoon. "Developments in Hospitality Marketing and Management: Social Network Analysis and Research Themes." Journal of Hospitality Marketing & Management 22, no. 3 (2013): 269–88. http://dx.doi.org/10.1080/19368623.2013.753814.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Pandey, Neeraj, Preeti Nayal, and Abhijeet Singh Rathore. "Digital marketing for B2B organizations: structured literature review and future research directions." Journal of Business & Industrial Marketing 35, no. 7 (2020): 1191–204. http://dx.doi.org/10.1108/jbim-06-2019-0283.

Full text

Abstract:

Purpose This study aims to analyze the available literature on the use of digital marketing in a business-to-business (B2B) context. It identifies gaps in the current research knowledge and proposes a research agenda for scholars and practitioners. Design/methodology/approach A systematic literature review has been conducted on B2B digital marketing. The various themes have been identified on the basis of the comprehensive analysis of extant literature. Also, semi-structured interviews with B2B marketing experts were also conducted to further refine the emerged digital marketing themes. Findin

APA, Harvard, Vancouver, ISO, and other styles

22

Thompson-Whiteside, Helen, Sarah Turnbull, and Liza Howe-Walsh. "Developing an authentic personal brand using impression management behaviours." Qualitative Market Research: An International Journal 21, no. 2 (2018): 166–81. http://dx.doi.org/10.1108/qmr-01-2017-0007.

Full text

Abstract:

Purpose The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial marketing (EM) activities undertaken by female entrepreneurs and identify the impression management (IM) behaviours and tactics used. The authors explore the risks associated with self-promotion to gain a better understanding of how female entrepreneurs market themselves and their businesses. Design/methodology/approach The study adopts an interpretative phenomenological approach (IPA). Using semi-structured interview

APA, Harvard, Vancouver, ISO, and other styles

23

Zeithaml, Valarie A., A. Parasuraman, and Leonard L. Berry. "Problems and Strategies in Services Marketing." Journal of Marketing 49, no. 2 (1985): 33–46. http://dx.doi.org/10.1177/002224298504900203.

Full text

Abstract:

This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on several broad themes that emerge from this comparison and on guidelines for future work in services marketing.

APA, Harvard, Vancouver, ISO, and other styles

24

Keegan, Warren J., Richard R. Still, and John S. Hill. "Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing -." Journal of Global Marketing 1, no. 1-2 (1988): 85–104. http://dx.doi.org/10.1300/j042v01n01_07.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

王, 苗苗. "Exploration on the Reform of Undergraduate Thesis of Marketing Major Based on Process Management." Advances in Education 08, no. 06 (2018): 605–9. http://dx.doi.org/10.12677/ae.2018.86097.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Amankwah-Amoah, Joseph, Nathaniel Boso, and Yaw A. Debrah. "Africa rising in an emerging world: an international marketing perspective." International Marketing Review 35, no. 4 (2018): 550–59. http://dx.doi.org/10.1108/imr-02-2017-0030.

Full text

Abstract:

PurposeThe purpose of this paper is to highlight important contemporary themes in international marketing strategy from the perspective of Sub-Saharan African firms.Design/methodology/approachThe approach adopted is a review and synopsis of the existing body of research on international marketing research in Sub-Saharan Africa, and a discussion of the manuscripts included in the special issue.FindingsInternational marketing in Sub-Sahara Africa is growing steadily, driven largely by rapid changes in socio-economic and demographic characteristics of consumers in this market. The growing appetit

APA, Harvard, Vancouver, ISO, and other styles

27

Arrigo, Elisa. "Social media marketing in luxury brands." Management Research Review 41, no. 6 (2018): 657–79. http://dx.doi.org/10.1108/mrr-04-2017-0134.

Full text

Abstract:

Purpose Digital technologies and social media have improved the connectivity and collaboration between firms and customers in all sectors. However, in the luxury sector, the approach to social media and digital technologies has been slower than in other industries. The purpose of this paper is to review the academic literature on social media marketing in luxury brands to highlight the current state of the art, the addressed key research themes and the implications for management research and practice. Design/methodology/approach A systematic literature review of academic research on social me

APA, Harvard, Vancouver, ISO, and other styles

28

Brassie, P. Stanley. "Guidelines for Programs Preparing Undergraduate and Graduate Students for Careers in Sport Management." Journal of Sport Management 3, no. 2 (1989): 158–64. http://dx.doi.org/10.1123/jsm.3.2.158.

Full text

Abstract:

In 1987 the National Association for Sport and Physical Education (NASPE) appointed a task force to develop undergraduate and graduate curricular guidelines for institutions preparing sport management professionals. The undergraduate guidelines address the three components of a sport management curriculum: (a) the foundational areas of study comprising full courses in business management, marketing, economics, accounting, finance, and computer science; (b) the application areas of study composed of sport foundations (e.g., sport sociology, sport psychology, sport history /philosophy, women in

APA, Harvard, Vancouver, ISO, and other styles

29

Swanson, Kathryn. "Place brand love and marketing to place consumers as tourists." Journal of Place Management and Development 8, no. 2 (2015): 142–46. http://dx.doi.org/10.1108/jpmd-05-2015-0012.

Full text

Abstract:

Purpose – The purposes of this paper are to outline the theoretical context for the study of brand love in the context of places and to report preliminary findings from an extensive study on place brand love. Design/methodology/approach – Three places were chosen for the research: Orlando, Florida; Minneapolis, Minnesota; and Las Vegas, Nevada. A study sample of 20 consumers engaged in a variety of methodological techniques including semi-structured consumer interviews, volunteer-employed photography and consumer collage creation. Findings – Thirteen primary themes through which participants a

APA, Harvard, Vancouver, ISO, and other styles

30

Keith Denton, D. "What's wrong with these employees?" Business Horizons 34, no. 5 (1991): 45–49. http://dx.doi.org/10.1016/0007-6813(91)90046-x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Pounders, Kathrynn, Christine M. Kowalczyk, and Kirsten Stowers. "Insight into the motivation of selfie postings: impression management and self-esteem." European Journal of Marketing 50, no. 9/10 (2016): 1879–92. http://dx.doi.org/10.1108/ejm-07-2015-0502.

Full text

Abstract:

Purpose Social media enables consumers to regularly express themselves in a variety of ways. Selfie-postings are the new tool for self-presentation, particularly among millennials. The purpose of this paper is to identify the motivations associated with selfie-postings among female millennials. Design/methodology/approach The exploratory study consisted of 15 in-depth interviews with women who were 19-30 years of age. The analysis of data was facilitated by an iterative constant comparison method between data, emerging concepts and extant literature. Findings Textual analysis reveals impressio

APA, Harvard, Vancouver, ISO, and other styles

32

Mehmet, Mehmet (Michael) Ibrahim, and Peter Simmons. "Operationalizing social media in upstream social marketing." Journal of Social Marketing 9, no. 3 (2019): 288–308. http://dx.doi.org/10.1108/jsocm-08-2018-0074.

Full text

Abstract:

Purpose The purpose of this paper is to demonstrate how upstream social marketing may benefit from social media citizensourcing and improve understanding of community preferences and attitudes to policy. Using the case of shark management in New South Wales, Australia, this paper aims to understand community attitudes toward shark management policy-making and policymakers. Design/methodology/approach In February 2017, more than 11,200 comments were sourced from Facebook and Twitter using Netvizz, a data extraction tool. To analyze these comments, the study used an abductive framework using soc

APA, Harvard, Vancouver, ISO, and other styles

33

Dibb, Sally, Cláudia Simões, and Robin Wensley. "Establishing the scope of marketing practice: insights from practitioners." European Journal of Marketing 48, no. 1/2 (2014): 380–404. http://dx.doi.org/10.1108/ejm-04-2011-0212.

Full text

Abstract:

Purpose – Describing marketing practices is fundamental to understanding both the scope of marketing practice and the actual value it adds to the organization. This paper aims to clarify the reach of marketing practice and the nature of activities that marketers carry out. Design/methodology/approach – The study uses mixed methods, involving qualitative document analysis, qualitative interviews and a quantitative managerial survey. Findings – The findings reveal consistency in the views of academics and practitioners across the following disaggregated elements of practice: stakeholder and rela

APA, Harvard, Vancouver, ISO, and other styles

34

Tidd, Joe. "Complexity, Networks & Learning: Integrative Themes for Research on Innovation Management." International Journal of Innovation Management 01, no. 01 (1997): 1–21. http://dx.doi.org/10.1142/s1363919697000024.

Full text

Abstract:

Research on the management of innovation has been highly fragmented, and to a large extent non-cumulative. Much of the research has been conducted within three separate disciplines, with relatively little overlap or interaction: the management of research and development or technology; new product development and marketing; and organisational development and change. In this paper, we identify a number of emergent themes which have the potential to integrate these diverse streams of research, and result in a more comprehensive model of the innovation process: complexity, networks and learning.

APA, Harvard, Vancouver, ISO, and other styles

35

Hartland, Trevor, and Heather Skinner. "What is being done to deter ambush marketing? Are these attempts working?" International Journal of Sports Marketing and Sponsorship 6, no. 4 (2005): 26–36. http://dx.doi.org/10.1108/ijsms-06-04-2005-b005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Keiser, Barbie. "A Review of “Knowledge Management: Historical and Cross-Disciplinary Themes”." Journal of Business & Finance Librarianship 14, no. 3 (2009): 310–12. http://dx.doi.org/10.1080/08963560802451279.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Keiser, Barbie E. "A Review of “Knowledge Management: Historical and Cross-Disciplinary Themes”." Journal of Business & Finance Librarianship 15, no. 1 (2009): 69–71. http://dx.doi.org/10.1080/08963560903013986.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Kaufman, Herbert. "Administrative Management: Does Its Strong Executive Thesis Still Merit Our Attention?" Public Administration Review 67, no. 6 (2007): 1041–48. http://dx.doi.org/10.1111/j.1540-6210.2007.00795.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Mora Cortez, Roberto, and Wesley J. Johnston. "Marketing role in B2B settings: evidence from advanced, emerging and developing markets." Journal of Business & Industrial Marketing 34, no. 3 (2019): 605–17. http://dx.doi.org/10.1108/jbim-04-2017-0089.

Full text

Abstract:

Purpose The purpose of this study is to examine predicted business-to-business (B2B) marketing capabilities for the next three to five years by companies in advanced, emerging and developing economies. Findings The authors identify the prevalent marketing capabilities in industrial companies operating in an advanced economy (USA), two emerging economies (Chile and Peru) and one developing economy (Bolivia), consolidating the themes in firms’ orientations. The study offers a taxonomy of the marketing role in different stages as per country development. Design/methodology/approach Qualitative ap

APA, Harvard, Vancouver, ISO, and other styles

40

Arora, Anshu Saxena, and Saidat Abidemi Sanni. "Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions." Journal of Promotion Management 25, no. 4 (2018): 476–99. http://dx.doi.org/10.1080/10496491.2018.1448322.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Teas, R. Kenneth, and Terry H. Grapentine. "Testing market positioning themes: a perceptual mapping approach." Journal of Marketing Communications 10, no. 4 (2004): 267–88. http://dx.doi.org/10.1080/1352726042000249346.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Hunt, Shelby D., and Arturo Z. Vasquez-Parraga. "Organizational Consequences, Marketing Ethics, and Salesforce Supervision." Journal of Marketing Research 30, no. 1 (1993): 78–90. http://dx.doi.org/10.1177/002224379303000107.

Full text

Abstract:

Using an experimental design, the authors explore organizational consequences and ethical issues in salesforce supervision. The findings suggest that managers’ decisions to either discipline or reward the behavior of salespeople are guided primarily by the inherent rightness or wrongness of the salespeople's behaviors (deontological considerations) and only secondarily by the consequences of the behaviors on the organization (teleological factors). The results have implications for salesforce supervision, the P-utility maximization thesis, Etzioni's moderate deontology, and the Hunt-Vitell the

APA, Harvard, Vancouver, ISO, and other styles

43

Lugosi, Peter, and Andrew R. Walls. "Researching destination experiences: Themes, perspectives and challenges." Journal of Destination Marketing & Management 2, no. 2 (2013): 51–58. http://dx.doi.org/10.1016/j.jdmm.2013.07.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Thomas, Jason Earl. "Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry." International Journal of Marketing Studies 9, no. 2 (2017): 12. http://dx.doi.org/10.5539/ijms.v9n2p12.

Full text

Abstract:

The martial arts industry is experiencing immense growth, creating a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for fitness firms. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children’s martial arts classes and to document internal buyin

APA, Harvard, Vancouver, ISO, and other styles

45

Kashif, Muhammad, Ernest Cyril De Run, Mohsin Abdul Rehman, and Hiram Ting. "Bringing Islamic tradition back to management development." Journal of Islamic Marketing 6, no. 3 (2015): 429–46. http://dx.doi.org/10.1108/jima-12-2013-0086.

Full text

Abstract:

Purpose – The purpose of this study is to understand the practice of Dawah among Muslims by discovering its perceived motives and benefits that can be replicated to organizational settings. Furthermore, the motives and benefits of performing Islamic Dawah are tied together to establish a Dawah based framework to foster ethical decision making in organizations. Design/methodology/approach – This qualitative study is based on interviews conducted among 40 male Muslims from Pakistan. The sample consists of Muslim scholars having strong religious knowledge, younger people and old-age Muslims. The

APA, Harvard, Vancouver, ISO, and other styles

46

Rishi, Meghna, Vinnie Jauhari, and Gaurav Joshi. "Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation." Journal of Consumer Marketing 32, no. 5 (2015): 376–91. http://dx.doi.org/10.1108/jcm-09-2014-1155.

Full text

Abstract:

Purpose – This paper aims to identify emerging themes that can help in understanding the preferences of Indian consumers, in the transition generation (25-44 years) (Sinha, 2011), toward sustainability in the luxury lodging industry. Design/methodology/approach – The paper uses a multi-method approach for data collection. Thorough literature review and personal interviews with marketers were conducted to explore the themes and construct tentative thematic webs. In total, 42 customer inputs were drawn through focus groups and personal interviews to validate the themes. Customer perspective, mar

APA, Harvard, Vancouver, ISO, and other styles

47

Holbrook, Morris B. "Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-Related Themes." Foundations and Trends® in Marketing 2, no. 3–4 (2007): 185–442. http://dx.doi.org/10.1561/1700000007.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Klaus, Philipp, Bo Edvardsson, Timothy L. Keiningham, and Thorsten Gruber. "Getting in with the “In” crowd: how to put marketing back on the CEO's agenda." Journal of Service Management 25, no. 2 (2014): 195–212. http://dx.doi.org/10.1108/josm-02-2014-0041.

Full text

Abstract:

Purpose – Despite efforts by researchers and managers to better link marketing activities with business financial outcomes, there is general agreement that by and large chief marketing officers (CMOs) (and marketing in general) have lost strategic decision-making influence within organizations. The purpose of this paper is to understand the causes of this decline and offer recommended solutions to counteract this trend. Design/methodology/approach – In-depth interviews lasting between 40 and 55 minutes were conducted with 25 chief executive officers (CEOs) of service companies located in Weste

APA, Harvard, Vancouver, ISO, and other styles

49

Kumar, Prashant. "State of green marketing research over 25 years (1990-2014)." Marketing Intelligence & Planning 34, no. 1 (2016): 137–58. http://dx.doi.org/10.1108/mip-03-2015-0061.

Full text

Abstract:

Purpose – The purpose of this paper is to present a literature survey on, and classification for, green marketing research. Design/methodology/approach – Suitable keywords were used to search peer-reviewed journal articles published in marketing, business and management journals in duration 1990-2014. The articles identified were screened for titles, abstracts, keywords, frameworks, headings and sub-headings that resulted in 161 relevant articles. These articles were classified across thematic categories and their distribution was also presented for year of publication, publication outlets, lo

APA, Harvard, Vancouver, ISO, and other styles

50

Tadajewski, Mark, and D. G. Brian Jones. "The Knack of Selling: scientific salesmanship, relational themes and military metaphors in early marketing thought." Journal of Historical Research in Marketing 12, no. 2 (2020): 239–62. http://dx.doi.org/10.1108/jhrm-10-2019-0035.

Full text

Abstract:

Purpose The purpose of this paper is to provide an historical analysis of an important early contribution to the history of marketing thought literature – the six-book series titled The Knack of Selling – which was published in 1913 and intended as an early training course for salesmanship. Design/methodology/approach This research utilized a close, systematic reading of The Knack of Selling series and places it in the professional and intellectual context of the early twentieth century. Books published about marketing are primary source materials for any study of the history of marketing thou

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!