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Vigar-Ellis, Debbie. "Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177297.
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The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. Wine has a very large number of both intrinsic and extrinsic attributes. As a result of the numerous attributes and the multitude of combinations of these attributes there is a plethora of wine brands available making for a highly competitive industry and a complicated product for consumers. Consumer knowledge affects all aspects of consumer purchasing behaviour and is thus an important phenomenon for marketers to research and understand. Consumer knowledge also affects all aspects of the marketing strategy developed to satisfy target segments. Marketing decision makers need to understand consumers to be able to analyze and profile segments, choose target markets and develop marketing strategies that will best align with those target markets. Calls particularly for better understanding of different segments within the wine market provide justification for this research. The research problem was divided into three components: Consumer wine knowledge constituents, Antecedents of consumer wine knowledge and the Implications of consumer wine knowledge. The latter component of the research problem explored the implications of consumer wine knowledge for segmentation, as well as the relationships between consumer wine knowledge and exploratory purchasing behaviour, variety-seeking behaviour and opinion leadership and opinion-seeking behaviours. This study provides evidence of the existence of two distinct constituents of consumer knowledge i.e. what consumers know (objective knowledge) and what they think they know (subjective knowledge) and these constituents in the context of wine are significantly related. However it is also clear that these constituents are significantly different, with different antecedents and implications for other consumer behaviours. This study provides a visual depiction of a simplistic nomological map developed for the construct of consumer knowledge based on the studies reported in this thesis in the context of an information-intensive product such as wine. Objective knowledge is largely driven by demographic antecedents, specifically age, gender and education while subjective knowledge is mostly driven by, or affected by consumption. On the implications side of the map, objective knowledge significantly positively correlates with exploratory acquisition, and opinion leadership while subjective knowledge is positively related to opinion leadership and negatively to opinion-seeking behaviours. Theoretical implications as well as recommendations for wine marketers and researchers are provided.<br><p>QC 20151217</p>
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Bathaee, Athieh [Verfasser]. "Consumer Culture and Purchase Behaviors: Analyses of Anticipated regret, Variety-seeking and Quality-consciousness In Germany and Iran / Athieh Bathaee." Greifswald : Universitätsbibliothek Greifswald, 2014. http://d-nb.info/105130346X/34.
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Furbeck, Josefine, and Sofia Sjödin. "Is frozen the new fresh? : An observational study of low-involvement product choices." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541.
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The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward to encourage sustainable consumption to be able to exist in the future. The increasing amount of food waste represents one of many sustainability challenges and is a stated problem in developed countries. In Sweden, the households stand for the biggest amount of food waste along the entire supply chain. Producing something that is later wasted is an inefficient use of resources. This study aims to identify barriers for consumers to act pro-environmentally when consuming products of low involvement and find ways for the industry to overcome them. The thesis is commissioned for a large bread company in Sweden, who is in the starting blocks of start selling frozen bread, something that is not done to a great extent today. Frozen bread is a more environmentally sustainable alternative than substitute products and it will serve as the low-involvement product in focus of this study. The theoretical framework is built on theories regarding consumer decision-making, consumer behavior, sustainability and sustainable consumption. Through in-store observations of customers accompanied by follow-up interviews, a solid amount of data was gathered which allowed the authors to address the gap between intentions and behavior. Semi-structured interviews with the manager of the grocery store and the commissioned company give insights to the industry perspective of sustainability and consumer behavior. The empirical findings are presented from each data collection instance and are later analyzed and discussed with regard to four sub-purposes and the theoretical framework. The results have shown that existing barriers relate to customers’ habits, inertia, attitudes and lack of knowledge. The industry has the opportunity to bring forward sustainable products without tradeoffs, to create a win-win situation. By appealing to the customers’ hedonic needs and informing them about environmental benefits it is possible to influence customer norms to achieve a pro-environmental behavioral change.
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Pham, Thi Minh Thuy. "How regulatory focus-mode fit impacts variety-seeking." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/230505/1/Thi%20Minh%20Thuy_Pham_Thesis.pdf.
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This thesis investigates impacts on consumers’ variety-seeking due to fit between regulatory focus (promotion, prevention) and regulatory mode (locomotion, assessment). I analysed a field dataset of 10,547 consumers and conducted three experiments across Australia, the United Kingdom, and the United States. Findings show that regulatory focus–mode fit decreases variety-seeking due to strengthened engagement and attitude certainty. Hence, this research introduces a new kind of regulatory fit, extending previous literature examining fit based on either regulatory focus or regulatory mode in isolation. Managers can segment consumers based on their motivations or adjust advertising messages to predict and influence variety-seeking.
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Kolleck, Daniel. "Variety seeking behavior in Theorie und Anwendung : Diskussion intrinsisch motivierten Wechselverhaltens und Bestimmung von variety seekern am Beispiel touristischer Paneldaten /." Hamburg : Kovač, 2009. http://d-nb.info/994678215/04.
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Contente, Otávio Jose do Carmo. "The impact of corporate social responsibility on consumer behavior: the role of profit-seeking and altruistic perceived motives." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9598.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research investigates the impact of perceived motives of CSR on consumer behavior. Specifically, it tests the strength that profit-seeking and altruistic motives have on influencing corporate image, consumer trust, perceived quality, perceived risk and purchase intention. The total of 183 consumers from one highly respected organization answered the survey. Results indicate that altruistic motives seem to positively influence all variables of consumer behaviors contained in this study and seems to be a way of strengthening the relationship between consumers and the company itself.
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Dias, Mark F. "Ask your doctor : the direct-to-consumer (DTC) priming effect of pharmaceutical marketing on purchasing and health seeking behavior /." Abstract and full text available, 2009. http://149.152.10.1/record=b3079641~S16.
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Thesis (M.A.) -- Central Connecticut State University, 2009.<br>Thesis advisor: Joanne DiPlacido. "... in partial fulfillment of the requirements for the degree of Master of Arts in Psychology." Includes bibliographical references (leaves 103-114). Also available via the World Wide Web.
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Nikam, Prashant Tukaram. "Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801.
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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center
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Henriksen, Julia, Paulina Henriksson, and Linn Wadsten. "We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855.
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Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers are using luxury consumption when constructing their identities and if this new group of luxury consumers consume luxury goods in a new way. Method: In order to fulfill the purpose of this thesis, an epistemological relativistic assumption has been made, and includes a qualitative exploratory research design with an inductive approach. The primary data was collected through semi-structured interviews, where participants had an interest in luxury consumption. Conclusion: Our findings suggests that there is a new group of young consumers who construct their identity through luxury consumption, based on the symbolic meanings and the perceived personal reward. This social group uses luxury consumption to conform with their preferred social references, but also to differentiate themselves. Certain possessions, interests and the environment an individual live in were all found to be important tools for young consumer when they construct their identity. “We are what we buy” has been proven to be a central concept in young consumers identity creation of this study.
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Díaz, Sauceda Judit. "Tourist behavior in a cross-border area: the case of Nicosia, Cyprus." Doctoral thesis, Universitat de Girona, 2016. http://hdl.handle.net/10803/395185.
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Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism from the demand side.
A quantitative analysis (n=1401) at the cross-border area of Nicosia, Cyprus is proposed to analyze the drivers that lead to behavioral intentions of those international tourists visiting the cross-border area. The model tests the simultaneous relationships between sensation-seeking, perceived crowding, value, satisfaction and behavioral intentions; and it is as well tested with the moderating effect of expectations. This effect has not been included before when studying cross-border areas. Results corroborated the model and the derived implications have been confirmed too.<br>El turista creua fronteres de forma natural quan consumeix un espai, i és per aquest motiu que el turisme transfronterer és rellevant. Un anàlisi qualitatiu sobre el Turisme transfronterer mostra la manca d’investigacions en aquest camp des de la perspectiva de la demanda.
Un anàlisi quantitatiu (n=1401) a la zona transfronterera de Nicòsia, Xipre es proposa per testar simultàniament les relacions entre la cerca de noves sensacions, la percepció de massificació, el valor, la satisfacció i les intencions de retorn i recomanació, dels turistes internacionals que visiten aquesta àrea transfronterera. S’inclouen també en l’anàlisi per testar el model les expectatives dels turistes moderant aquestes relacions, fet que no s’havia inclòs mai abans en els estudis del comportament del consumidor en zones frontereres. Els resultats mostren la validesa d’aquest model i les implicacions que se’n deriven.
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Andrade, Marta Fernandes Pereira. "Produtos retro : atitudes dos consumidores portugueses." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/13152.
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Mestrado em Marketing<br>A expressão retro tem ganho uma importância cada vez maior ao longo dos anos, despertando curiosidade um pouco por todos os mercados. O que significa que diversos produtos, serviços e marcas que eram utilizados no passado estão a regressar ao presente com alguma força.
Esta investigação tem como objetivo entender as atitudes face aos produtos retro numa amostra de consumidores portugueses, isto é, averiguar qual a influência que a nostalgia, o colecionismo, a experiência com o passado, o interesse para com o passado, o materialismo, a procura da novidade e a necessidade de se sentirem únicos exercem sobre as atitudes de um grupo de consumidores portugueses ao adquirirem estes bens.
De modo a alcançar este objetivo foi realizada uma pesquisa de natureza descritiva, utilizando-se um método quantitativo, neste caso, o inquérito por questionário como forma de recolha de dados, no qual as questões fundamentais foram elaboradas tendo em consideração escalas desenvolvidas anteriormente por alguns autores. Este inquérito por questionário foi divulgado online, registando como amostra 320 consumidores portugueses.
Constatou-se assim, que tanto a nostalgia como o colecionismo e a experiência que estes consumidores tiveram no passado influenciam positivamente as suas atitudes para adquirirem produtos retro no presente. A variável materialismo não apresentou fiabilidade, enquanto que, as restantes variáveis (interesse para com o passado, procura da novidade e necessidade de se sentirem únicos) não apresentaram significado estatístico, o que significa que não influenciam as atitudes dos consumidores portugueses (presentes nesta amostra) face aos produtos retro.<br>The retro expression has gained increasing importance over the years, arousing curiosity a little in all markets and in people of all ages. This means that many products, services and brands that were used in the past are returning with some force.
This research aims to understand the attitudes towards retro products in a sample of portuguese consumers, that is, finding out what influence the nostalgia, antiquarianism, experience with the past, interest in the past, materialism, consumer novelty seeking and need for uniqueness have on the attitudes of a group of portuguese consumers to purchase these goods.
In order to achieve this objective it was conducted a descriptive study, using a quantitative method, in this case the survey as means of data collection, in wich the key questions have been prepared taking into account previously developed scales from some authors. This survey was published online by registering as a sample 320 portuguese consumers.
It was found that both nostalgia and antiquarianism and experience that these consumers had in the past, have a positive influence in their attitudes to acquire retro products at the present. The variable materialism was not reliable, while the remaining variables (interest in the past, novelty seeking and need for uniqueness) did not present statistical significance, wich means that they don't influence the attitudes of portuguese consumers (presente in this sample) compared to retro products.<br>info:eu-repo/semantics/publishedVersion
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Chu, Szu-hsuan, and 朱思璇. "Consumer Variety-Seeking and Brand Switching Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/35768337815572902088.
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碩士<br>銘傳大學<br>國際企業學系碩士班<br>97<br>Generally speaking, the more understand what the consumer’s need, the more successful of the brand in the market. However, consumer’s variety-seeking tendency makes the battle of the market more treacherous. Roehrich (2004) claimed that variety seekers could be willing to buy new products or innovative brands for pursuing novelty. Roehm and Roehm (2004) further argued that the brand would lose a choice to a competitor for the sake of supplying the consumer with novelty. It wouldn’t be just the one purchase occasion’s revenue that might be lost. The switch would also open up the possibility that an alternative item that was chosen could curry favor with the consumer and eventually replace the leader as the consumer’s preferred brand.
In view of the above, the main purposes of this study are: (1) Examining if consumer’s variety-seeking would through brand attitude to produce brand switching behavior. (2) Examining if the relationship of variety-seeking, brand attitude and brand switching behavior would be moderated by consumer involvement. (3) Would the complementary relation among competing brands reinforce the effect on variety-seeking, attitude and brand switching? (4) What would be the influence of product usage time on the relation?
The hypotheses of the research were test by LISREL technique. The target products of the research are the cleansing cream and the Notebook. The research used quota sampling to gather the data. Finally, we retrieved a total of 535 questionnaires. There are 505 respondents who had used the cleansing cream (94.4%). Additionally, there are 420 respondents who had used the Notebook (78.5%).
The results are as follows: (1) Consumer’s variety-seeking tendency is related negatively toward the original brand attitude. (2) The poorer consumer’s brand attitude, the more probable of brand switching behavior. (3) Consumer’s variety-seeking tendency and brand attitude impact on brand switching behavior the most. (4) Although consumer’s variety-seeking tendency will reduce their attitude toward origin brand, it is not moderated by consumer involvement. (5) The poorer brand attitude, the more promotional the tendency of brand switching. And the relation will be more obvious by increasing the degree of consumer involvement. (6) When the brand competition among low involvement products tend to complementarity, consumer’s variety-seeking tendency has influence on brand attitude more. (7) Product classes and brand competition are the important determinant of consumer brand attitude. (8) Consumer’s variety-seeking tendency will be aroused by the stimulation anytime. (9) When consumer’s product usage time is in the last phase, the variety-seeking will through attitude and increase the probability of brand switching more.
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Lin, Hung-Chou, and 林鴻洲. "Effects of mood states on consumers’ variety seeking behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/62158358511585577006.
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博士<br>國立中央大學<br>企業管理研究所<br>98<br>Building upon previous research and in an attempt to better understand the influence of mood states on variety seeking (VS) tendency, this dissertation seeks to explore whether sad individuals incorporate more VS than happy ones and factors that moderate the relationship between mood states and VS. Nine experiments are investigated in this dissertation and specific emotional states (sadness and happiness) are manipulated. The results of Study 1 provide reliable evidence that sad individuals incorporate more VS than happy ones. Further, the results of Study 2 to 4 indicate that individuals’ personality, such as optimum stimulation level, self-monitoring and need for cognition, moderate the effects of mood states on VS.
Study 5 and Study 6 seek to explore the effect of risky information on the relationship of mood states and VS behavior. Health warnings and nutritional labeling are used to examine the moderating effects on this relationship. The results indicate the presence of risky information attenuates the influence of mood states on VS, so that happy and sad individuals tend to incline to similar levels of VS. However, in the absence of risky information, sad individuals tend to incorporate significantly more VS than happy individuals. The results provide evidence that making risky information more salient might be a good way to decrease individuals’ VS tendency for high-fat snacks.
Individuals are constantly making decisions among different product types (e.g., hedonic and utilitarian products). Study 7 examines these kinds of choices. The results demonstrate that sad individuals incorporate more VS than happy ones when they are offered hedonic products. However, contrary to expectations, sad and happy individuals do not demonstrate similar level of VS when they are offered utilitarian products.
Study 8 examines the effect of product familiarity on the relationship between mood states and VS behavior. The findings provide evidence that sad individuals incorporate more VS than happy ones when they are offered familiar products. However, contrary to expectations, sad and happy individuals do not demonstrate similar level of VS when they are offered unfamiliar products.
Price promotion is a common and effective strategy used in the retailing context. Study 9 aims at exploring the effect of price promotion on the relationship between mood states and VS behavior. Results indicate that price promotion mitigates the effect of affective states on VS. That is, individuals who are sad demonstrate more VS than those who are happy in the absence of price promotion. However, individuals in both mood states demonstrate similar level of VS in the presence of price promotion. Finally, implications and some suggestions for future research are discussed.
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YEH, JIA-ROU, and 葉佳柔. "Shopping Center Consumers' Variety Seeking Experiences and Shopping Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/erf2t6.
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碩士<br>國立高雄第一科技大學<br>行銷與流通管理系連鎖加盟管理碩士班<br>106<br>With the rise of online shopping, the sales of shopping centers still continue to grow. Updating and restructuring product/service mixes and marketing campaigns to fulfill consumers’ emotional needs during their shopping is always a critical issue in shopping centers. By utilizing Mehrabian and Russell Model (M-R Model), this study explored the relationships between shopping environment (tenant variety, price promotion variety, and promotional event variety) and consumers’ emotional states in a retail context (shopping center) and their shopping behavior. In addition, customers’ price consciousness was employed to test whether it moderates the relationships.
The data consisting of 313 valid samples were collected from customers who visited shopping centers in Taiwan. Spss20.0 was applied to test the research hypotheses. The findings are as follows:
1. Tenant variety and promotional event variety has a positive effect on consumer pleasure and arousal states.
2. Price promotion variety has not a positive effect on emotional states.
3. Emotional reaction of pleasure positively affects shopping behaviors.
4. Emotional reaction of arousal can’t positively affects shopping behaviors.
5.Shoppers' price consciousness moderates the impacts of tenant variety and promotional event variety on emotional states.
6. Shoppers’ price consciousness does not moderate impact of tenant variety, price promotion variety and promotional event variety on consumer’s emotional states of pleasure.
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Huang, Kai-Lin, and 黃凱麟. "The Influence of Brand Equity Cognition and Variety-Seeking Behavior on Repurchase Intention of Mobile Phone Consumers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/81489176612213042960.
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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>100<br>Consumers often buy the familiar products or patronize the service providers with long-term relationship(Aaker, 1991). The mobile phone industry will increase consumers’ brand equity cognition in order to enhance the intention of buying the same brand of products. But consumers may select other brands because of their variety-seeking behaviors(Kahn, 1995).
The purpose of this study is to discuss the relationships between the mobile phone consumers’ brand equity cognition and their variety-seeking behaviors. This study also discusses the influence of brand equity cognition and variety-seeking behaviors on the mobile phone consumers’ repurchase intention.
This study conducted quantitative analysis through questionnaire survey. Through snowballing sampling and convenience sampling, totally distributed 250 questionnaires of the mobile phone consumers who are all above 18 years old. There are 225 valid samples were retrieved and the effective ratio was 90%. After the empirical statistical analysis and discussions, the results are as following:
1. There are significant positive correlations between consumers’ brand equity cognition and their variety-seeking behaviors .
2. Consumers’ brand equity cognition and variety-seeking behaviors have significant positive influences on their repurchase intention.
3. Different brand equity cognition and variety-seeking behaviors of mobile phone consumers have significant differences on their repurchase intention.
4. Different demographic variables of mobile phone consumers have significant differences on their brand equity cognition, variety-seeking behaviors and repurchase intention.
Based on the above finding, there is a consistent relationship in brand equity cognition and variety-seeking behaviors of mobile phone consumers, so the mobile phone industry should continue to increase brand equity and should also not worry about consumers’ variety-seeking behaviors. By this study we break the intuitive thinking of the past and find that consumers’ variety-seeking behaviors have significant positive influences on repurchase intention. This would be a question which is worth of more discussing in the future.
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YANG, KAI-YU, and 楊鎧宇. "Effects of Product Temperature on Variety Seeking Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/74622774765272619682.
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碩士<br>明新科技大學<br>管理研究所碩士班<br>103<br>Abstract
In daily life, consumers are in fact often subject to temperature changes and then impact the current purchase decision, such as: When we doing outdoor sports when the weather is hot, the purchase of drinks demand maybe more than usual, or when the weather is cold, contact with hot coffee will feel the warmth of feeling. So the temperature plays the very important role in consumer’s everyday life. Therefore, this study investigate the effect of product temperature on variety seeking behavior. Moreover, the mediate effect of need for affiliation is included.
This research adopted the experimental method. There are two STUDIES in the research. Firstly, the STUDY 1 is design to explore the effect of product temperature on variety seeking behavior. The results indicated that the low temperature product had a significant influence on variety seeking behavior. Secondly, STUDY 2 added need for affiliation to explore the mediation of product temperature on variety seeking behavior. By adopting a 2 (product temperature: low v.s high) x 2 (need for affiliation: high v.s low) experimental design, the results indicated that, need for affiliation do not mediate the effect of product temperature on variety seeking behavior.
Keyword：variety seeking behavior, product temperature, need for affiliation
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Yeh, Hsiao-Yun, and 葉筱韻. "The Effect of Perceived Social Distanceon Variety-seeking Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/u2uz8f.
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碩士<br>臺中技術學院<br>事業經營研究所<br>97<br>The consumption patterns that characterize variety-seeking have attracted substantial attention of marketing and consumer psychological researchers over the past two decades. Its moderating many studies have explored the causes of the variety-seeking behavior and factors , but scant research has focused on the effect of purchasing for oneself or others on variety seeking behavior. Literature has indicated that perceived social distance will influence the attitude, perception, confidence and choices. The present research examines simultaneously the effect of purchasing for oneself, for in-group friends and for out-group friends on variety seeking behavior.
Study 1 and 2 explore the effect of perceived social distance on variety seeking behavior. Study 1 demonstrates that the extent of variety seeking in the condition of purchasing for oneself is lower than that in the condition of purchasing for others. Study 2 demonstrates that the extent of variety seeking in the condition of purchasing for out-group friends is higher than that in the condition of purchasing for oneself, the extent of variety seeking in the condition of purchasing for in-group friends is lower than that in the condition of purchasing for out-group friends, and the extent of variety seeking in the condition of purchasing for in-group friends, and for oneself is insignificantly different.
Study 1and 2conclude that the extent of product involvement and perceived social distance will interactively influence the variety seeking behavior. Study 3 demonstrates that when the extent of product involvement is low, the extent of variety seeking in the condition of purchasing for in-group friends is higher than that in the condition of purchasing for oneself. When the extent of product involvement is high, the extent of product involvement in the condition for in-group friends is lower than that in the condition of purchasing for oneself.
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Chan, Ai-Chia, and 詹璦嘉. "The impact of quantity-matching on variety-seeking behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/7mk5k4.
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碩士<br>臺中技術學院<br>事業經營研究所<br>98<br>The variety-seeking behavior continuously draws attention by marketing and consumer psychology researchers, and becomes one of the key issues. Many studies have explored the causes of the variety-seeking behavior and its moderating factors. Quantity-matching refers to the quantity of the choice set is equal to the quantity that consumers want to purchase. Previous studies have discussed the impact of quantity-matching on brand choices, but few have discussed the impact of quantity-matching on variety-seeking behavior. Study 1 demonstrates the influences of quantity-matching on variety-seeking behavior. Results indicate that the extent of variety-seeking is higher for quantity-matching than for non-quantity-matching. Furthermore, this research also examines the moderating effect of need for cognition in the condition of quantity-matching. Study 2 demonstrates the extent of variety-seeking in the condition of high need for cognition is higher than in the condition of low need for cognition.
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Cheng, Shu-yu, and 程舒瑜. "The impact of other''s opinions on variety seeking behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/49541609187690420237.
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碩士<br>國立中正大學<br>行銷管理研究所<br>96<br>One reason to perform variety seeking behavior on product is interpersonal motivation. Building on the previous theory, we suggested the different information types from interpersonal source would influence an individual’s varied behavior. Two laboratory experiments are conducted to examine the influence of other’s opinion on variety seeking behavior. The results support the author’s extrapolation that an individual in order to get more enjoyment on the shared product with the company, he would try to reach congruent opinions. Managerial implication and study limitation are also outlined in the end.
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Chung, Jo-Hua, and 鐘若華. "The Impact of Reference Price and Scarcity on Variety-Seeking Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/48811532784213164204.
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碩士<br>國立中正大學<br>企業管理系研究所<br>104<br>Variety-seeking behavior can be observed every day. There had been a considerable amount of research in past decades on the subject of variety-seeking behavior. In the previous research, consumers would seek more varieties in multiple choices. Consumers would also more easily motivated to seek variety when under promotion and public situations. However, most of variety-seeking behavior research only discussed environment and buying behavior, seldom did them discuss product’s feature. When consumers were making buying decisions, they were easily influenced by product’s reference price and scarcity. Therefore in this article, the relationship between reference price, scarcity and variety-seeking behavior is the major point to examine.
Study 1 and Study 2 tested the relationship between variety seeking and reference price which used single price and range price as tested reference prices. Results of study 1 and study2 supported that reference price would decrease consumers’ varieties. Study 3 tested about the relationship between variety seeking and scarcity of product under reference price condition. In the result, scarcity was found as a moderator that influence variety-seeking behavior under reference price condition.
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"Consumer information seeking for social products." Thesis, 2015. http://hdl.handle.net/10210/13408.
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M.A. (Communication)<br>The study firstly proposed that marketing communication be approached within a social-psychological framework, where market related information is subject to both internal (cognitive) and external or social influences, specifically reference groups. The concept of information seeking within this framework implies that the consumer is actively involved in the interchange of market-related information, and that he actively seeks information relevant to his goals in the purchase situation. A broad spectrum of literature on information seeking was subsequently reviewed, which was then systemized according to the nature and sources of information seeking. It was established that normative social influence (which implies that the self concept determines information seeking) is found to operate only for informal personal sources and formal non-personal sources. Further, it was stated that where social influence is normative, it will impact only on consumer information seeking for social products. Based on this model, a number of propositions regarding the nature and sources of consumer information seeking for social products were formulated. These propositions formed the basis of the empirical part of the study. Items drawing on the propositions were incorporated into a Likert-type questionnaire which was handed to a stratified random sample of student consumers.
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Chen, Ching-Wen, and 陳靖玟. "The impacts of decision task and goal orientation on variety seeking behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/yxgkjq.
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碩士<br>臺中技術學院<br>事業經營研究所<br>97<br>The Variety-seeking behavior is one of the key issues in the domain of consumer psychology. Many studies have explored the causes of the variety-seeking behavior and its moderating factors. The topic of goal-orientation（promotion-focused vs. prevention-focused）has become an important issue in psychology and extended to the domain of consumer psychology. However, most studies regarding variety-seeking behaviors failed to address the influences of goal-orientation. Therefore, the present research used two experiments to explore the influences of decision task and goal orientation on variety-seeking behavior. The difference between experiment 1 and 2 was manipulation or measurement in goal orientation. Given the task of sequential choices/sequential consumption（the consumer buys one item at a time, just before each consumption occasion）, the extent of variety-seeking for a promotion-focused consumer is greater than that for a prevention-focused consumer. Given a decision-task of simultaneous choices/sequential consumption（the consumer buys several items on one shopping trip and consumes the items over several consumption occasions）, the extent of variety-seeking for a prevention-focused consumer is greater than that for a promotion-focused consumer. In addition, experiment 3 also demonstrated the interaction effect of decision task and risk propensity（risk taking behavior vs. risk aversive behavior） on variety seeking behavior. The present research also discussed the theoretical and practical implications derived from the research results.
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Kwon, Kyoung-nan. "Korean and U.S. college women's fashion information seeking." Thesis, 1993. http://hdl.handle.net/1957/35728.
Full textAbstract:
The adoption process is an information seeking and
information-processing activity (Rogers, 1983,p. 21).
Fashion information which consumers receive from various
sources directly affects their decision to adopt or reject a
style (Sproles, 1979, p. 173). Research has shown that
consumers vary in their use of fashion information sources
during the adoption process based upon their level of
fashion leadership and demographic characteristics such as
age and sex. However, little is known about the influence
of cultural values on the fashion adoption process. As
apparel manufacturing and retailing companies increase
global marketing efforts, further understanding of cross-cultural
differences in consumer behavior during the fashion
adoption process is needed. The present study explored the
influence of cultural values on fashion information seeking
during the adoption process.
The purpose of the present study was to compare Korean
and U.S. college women's fashion information seeking.
Comparisons were made on two levels: (1) between fashion
leaders and followers within each culture and (2) between
Korean fashion leaders and U.S. leaders. The type of
information sources (categorized as marketer dominated,
consumer dominated and neutral sources) used at the selected
stages of the adoption process model as depicted in Sproles
model (1979, p. 197) (awareness of object, interest and
evaluation) was investigated. Frequency of use and variety
of fashion information sources used by consumers were also
examined.
The subjects of the present study were a purposive
sample of 95 Korean and 82 U.S. college women, recruited
from clothing and merchandising courses at Chungnam National
University and Seoul National University in Korea and at
Oregon State University during 1993 Spring term. Data were
collected through the use of a self-administered
questionnaire. The questionnaire consisted of four parts:
(1) fashion innovativeness and fashion opinion leadership
scales, (2) questions asking fashion information sources
used at the selected stages of the adoption process, (3) a
scale to measure frequency and variety of fashion
information sources used, and (4) questions asking
demographic characteristics of the subjects.
The questionnaire was first developed in English and
translated into Korean. To confirm the equivalency of the
two versions, the Korean questionnaire was back-translated into English. The questionnaire was also pre-tested for
clarity with subjects from the same population as the
sample. The data were analyzed by Analysis of Variance
(ANOVA) and chi-square analysis.
Fashion leaders were those who were self-identified as
fashion opinion leaders or fashion innovators. 31.6% of the
Korean sample (n=30) and 47.6% of the U.S. sample (n=39)
were classified as fashion leaders.
Korean fashion leaders were found to use marketer
dominated sources at the awareness of object stage more than
did U.S. leaders. No differences were found in the type of
information sources at the interest and evaluation stages
between Korean fashion leaders and U.S. leaders. Through
all the stages of the adoption process, the Korean leaders
used foreign fashion magazines and non-fashion magazines
(advertisements and fashion columns) as fashion information
sources more than did U.S. fashion leaders.
U.S. fashion leaders showed a greater frequency of use
of consumer dominated sources than Korean leaders. No
difference was found in variety of fashion information
sources used by Korean fashion leaders and U.S. leaders.
For both Korean and U.S. consumers, fashion leaders had a
greater frequency of use and a greater variety of fashion
information sources used than followers.
Similar to what had been found with U.S. consumers,
Korean fashion leaders may prove to be an effective target
for fashion marketing efforts.<br>Graduation date: 1994
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CHEN, SUN-PAN, and 陳孫盼. "Consistency or Always Prefer the New? The Tendency of Variety-seeking Investment Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/x899kj.
Full textAbstract:
碩士<br>國立中正大學<br>企業管理研究所<br>102<br>Consumer behavior study found that in order to reduce the feeling of boredom, consumers will seek new programs to keep consumption freshly. This study aims to explore whether people will also use variety-seeking strategy to invest in stocks in order to maintain the freshness? On the other word, will people always prefer new things to old ones and tend to invest in new shares? Or, will people do tend to consistently invest in a few stocks? This study constructed four experiments to verify this proposition which ruled out the program orders, amount of size, multi-programs, risk of loss, and so on. The results confirmed that people tend to invest in diversified stocks to seek for diversity.
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Yeh, Jing-Jung, and 葉建均. "Fast Fashion on Variety Seeking Buying Behavior-Take City Coffee as an Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/72207424096611665089.
Full textAbstract:
碩士<br>大葉大學<br>事業經營研究所<br>97<br>Fast fashion is an important trend recently. In the past, most fast fashion research topics focused on the apparel industry and the position is from the manufacturers. Fast fashion on the consumer likes what characteristics, have not explored. In this study, from a consumer point of view of the fast fashion and combined with consumer variety seeking behavior and divided into two variable. One is efficient consumer response, the other is consumer variety seeking behavior. The consumer variety seeking behavior di-vided into five factors. The research target is city café that use the structural equation model to research the fast fashion behavior on consumer. Innovative approach of this study is to research into food retail, and joined the consumer point of view to explore. The results of this study proved that the use of the food retail industry to explore the fast fashion is feasible.
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Chen, Xiang-Han, and 陳湘涵. "The Study of Customer Knowledge, Sales Promotion and Perceived Risk to Variety Seeking Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/532s36.
Full textAbstract:
碩士<br>中原大學<br>企業管理研究所<br>102<br>The types of consumption pattern change diverse nowadays with influence on consumers in retailing environments as well as their different options of products. Parts of consumers will purchase the products which they had bought before or familiar with. Others will pursue products or brands to satisfy their self-fulfillment and also enjoy the process of shopping with joy and excitement. According to the increasing times of repeat-purchase behaviors, these processes might not be complicated and lack of fresh attractions. In addition, most consumers will bear risks in their purchasing behavior. Therefore, the different risks are factors that will affect consumer behavior while pursuing excitement.
This research attempts to investigate the degree of consumer risk-perception in alternative ways of measuring. In addition, it has made a survey on whether perceived risk affects the variety seeking behavior. Finally, the research has examined that whether consumer knowledge and sales promotion influence on perceived risk. Quantification is used as the research method, besides, the consumers who have experiences of buying frozen food are known as the subjects of this research. Furthermore, SPSS Regression is applied and the results listed below as the followings.
1. When the consumers maintain higher consumer knowledge, they maintain lower perceived risk.
2. The more sales promotion, the lower perceived risk is maintained by consumers.
3. When the consumers are cognitively aware of higher perceived risk, they maintain lower variety seeking behavior.
The results of the study can refer to frozen food firm, retailer, and the researcher who investigate perceived risk and also assist to build the better measurement and consultation as well.
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Tan, Hsueh-Ping, and 唐雪萍. "The Effect of the Advertising Repetition Strategy on the Variety-Seeking Behavior of Brand Choice." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/44933876142269078819.
Full textAbstract:
博士<br>中國文化大學<br>國際企業管理研究所<br>87<br>The purpose of this study is to find the effect of the advertising repetition strategy on the variety-seeking behavior of brand choice. The empirical data is collected by ex-perimental design. The factorial design (4*2) is used for this experimental design. 120 volunteers are assigned randomly to 8 experimental cells. The ANOVA is used for testing the hypotheses of this research.
The results of this experiment show that the hypothesis 1 and hypothesis 2 are sup-ported. It indicates that the advertising repetition decreases the degree of the variety-seeking. Meanwhile, the effect of the repetition of advertising variation is more signifi-cant than the repetition of the same advertising on variety—seeking behavior. The results also show that the cosmetic variation advertising have greater effect than the substantive variation advertising on decreasing the degree of variety-seeking in low involvement product. However, there is no significant different effect between cosmetic variation and substantive variation in high involvement product. The last, the optimal stimulation level does not moderate the relationship between advertising repetition and variety-seeking.
This research expands the knowledge of the variety-seeking behavior of consumers. It suggests that the marketers should concern the variety-seeking behavior of consumers and use the proper advertising repetition strategies to influence the variety-seeking.
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Lee, Meng-Na, and 李孟娜. "The Influence of Product Involvement and Lifestyle on Variety-seeking Behavior in Product Choice Context." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/89572461456756039947.
Full textAbstract:
碩士<br>國立臺灣大學<br>商學研究所<br>90<br>[ABSTRACT]
When organism senses the environmental stimulus is below at the optimum stimulation level, it will be bored and tries to increase stimulation to meet the optimum stimulation level. And then, it will demonstrate exploratory behaviors in the environment such as to reach new things, to try unfamiliar matters, or to search information in order to increase stimulation. In product choices context, consumers will satisfy their stimulation needs via buying new products or brands switching which are called variety-seeking behaviors. The variety-seeking behavior drives many manufacturers to innovate and to produce novelty in aspects of more varieties and less quantity.
This research is aimed at studying factors influencing variety-seeking behavior in product choice context. By analyzing influences of product involvement and lifestyle in the variety-seeking behaviors, the objective of this research is to build an analytical framework onto the variety-seeking behavior. Taking lotion and lipstick as examples, as both are major involved products of women, and adopting Raju’s Variety-seeking Scale (1980), including 6 exploratory behaviors: “ Repetitive Behavior”, “Innovative Behavior”,“ Risk-Taking Behavior”,“ Exploration Through Shopping” “Brand Switching”, and“ Information Seeking” as the scale of variety-seeking behaviors, this research is designed to recall consumers’ product involvement situation and lifestyle experiences. It is analyzed by ANOVA and SHEFFE methodology.
Some hypotheses are proposed and the conclusions include:
1.Product Involvement level will cause different variety-seeking behaviors. In the products with high involvement, consumers will resume to “repetitive behaviors” and to “search information” aggressively. In the products with low involvement, consumers will explore variety-seeking behavior by means of “risk-taking” and “brand switching”. This experiment has been proven in both lotion product and lipstick product.
2."Lifestyle” type is not an obvious factor to affect variety-seeking behavior. In this research, the lifestyles are grouping into three types: The Matured Rational Group, The Active Entertaining Group, and The Innovative Self-Ego group. The Matured Rational Group prefers not to follow what fashion trends just are. They take part in social activities and make themselves visible and influencing. With rational purchasing intention, and self-identification of product quality, this group has matured living attitudes, thus it is called Matured Rational Group, with 17% of share. The Active Entertaining Group is proactive in interpersonal relationship with influencing power to their peers and friends. They are outgoing in joining parties and activities. Thus it is called Active Entertaining Group, with 33% of share. The Innovative Self-Ego Group is fan of anything related novelty, newness, fashions and trends. They live in exciting innovative life in order to make themselves more important in public. But when in purchasing, they also take rational attitude into consideration. Hence, it is called Active Self-Ego Group, with 50% of share. In the research experiment, lifestyle types do not make much difference on variety-seeking behaviors. Only in the lipstick product, the Active Entertaining Group and the Innovative Self-Ego group have obvious difference on “Repetitive Behaviors”, in which the latter has much stronger repetitive behaviors than the former. Rest of the groups does not make much difference on variety-seeking behaviors.
3.The correlation between demographic and variety-seeking behavior is significant in marriage status: women who are single status and who are married with children have much obvious difference in each of the six variety-seeking behaviors. Married women with children tend to have stronger “repetitive behaviors”, but single women tend to have stronger behaviors in rest of the 5 variety-seeking behaviors such as “Innovative Behavior”,“ Risk-Taking Behavior”,“ Exploration Through Shopping” “Brand Switching”, and“ Information Seeking”. Other correlations in between demographic and variety-seeking behaviors are: (1) Both in lotion and lipstick product, women aged at 26~30 have “ Exploration Through Shopping” behavior but conversely women aged at 41~45 do not present this behavior. (2) In lipstick product, women aged at 18~25 have“ Information Seeking” behavior but conversely women aged at 41~45 do not present this behavior.(3) And some other individual difference lays in monthly household income, and personal disposable income.
According to the exploratory behavior theories, variety seeking is an intrinsic activation behavior originated naturally by organism itself. Our research findings imply that product involvement is one of the variables to affect variety-seeking behavior. Thus, we conclude that seeking variety is indeed one of the consumer behaviors. To discover the needs for variety and to fulfill the needs are a must for marketers. We suggest enterprises and manufacturers pay more attention into variety aspects in product development in order to fulfill consumers’ needs. In particular, in the innovation strategy, besides developing product in direction of new category or new functions, horizontal product portfolio extensions such as new design, new shape, or different colors, different flavors, etc., and vertical product portfolio extensions such as made for same target consumers but for different occasions and different lifestyles are two dimensions to increase varieties. We believe the horizontal and vertical extension could avoid customers who always seek variety in other brands and products. And both will help to enhance brand loyalty. As variety-seeking behavior is strongly connected with product involvement factor, marketers should study the involvement influence in more depth to develop right mix on what consumers think variety is. Nowadays, variety-seeking behavior has driven manufacturers to produce products in more varieties and less quantity. Next to variety issue, product differentiation and value creation become key surviving factors to product success. Therefore, differentiation and value creation is another important field for enterprises and manufacturers to think through and to study further.
29
CHANG, YIN CHU, and 張銀珠. "Research on the parents’ consumer behavior on seeking tutorial and daycare institute." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/qdh8vq.
Full textAbstract:
碩士<br>開南大學<br>商學院碩士在職專班<br>102<br>The study consists of three purposes. First, the study investigates the current state of parents decisions in selecting the after-school childcare institutions, the status of satisfaction and loyalty and schoolchildren factors in the New Taipei City. Next, the study focuses on the differences in background variables of these three independent variables. Lastly, the study aims to analyze the interrelation among parents decisions the status of satisfaction and loyalty.
Major conclusions are summarized as follows: Parents with different background variables were significant differences in some parents’ decisions; parents’ decisions has positive correlation with the status of satisfaction and loyalty; positive correlations were found between the status of satisfaction and loyalty; satisfaction and loyalty to the parents decision mediating effect was not significant.
Based on the above conclusions, the following suggestions were proposed: recommendations childcare institutions in addition to emphasis on teaching effectiveness, there should create a happy, safe learning environment; Parents in the choice of childcare institutions should focus on the child's perception; government units should strengthen the supervision and management of childcare institutions , increase assistance for vulnerable families.
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Wang, Hua-Lan, and 王花蘭. "Effects of Ecologically Conscious Consumer Behavior and Consumer Novelty Seeking on the Intention of Adopting Solar Photovoltaic." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/07327918304850321686.
Full textAbstract:
碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>96<br>The purpose of this research is to investigate the trend and adoption of ecologically conscious consumer behavior (ECCB) and consumer novelty seeking (CNS) on households installed with the solar water heaters. This research received 216 effective samples from the total 500 mailed and Internet questionnaires and In-depth interviews.
Confirmatory Factor Analysis (CFA) and Multiple Regression Analysis analyze the data. The result indicates that household consumers who will have higher intentions of adopting the Solar Photovoltaic are people aged from 41 to 51, with higher family income, previous experiences of buying expensive solar water heaters and willingness to make recommendations after use. The higher ECCB and CNS will lead to greater intention of adopting the Solar Photovoltaic. Additionally, by using the Path Analysis, the research found the CNS has mediating effect on ECCB to affect the willingness of adoption of Solar Photovoltaic.
In practical aspects, the research conclusion provides suggestions to Taiwan Power Company with a strategy of the Demand Side Load Management in response to the peak load problem.
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Benidir, Samia. "Information seeking behavior during the decision making process a case study /." 1991. http://books.google.com/books?id=1op9AAAAMAAJ.
Full textAbstract:
Thesis (Ph. D. in Library and Information Studies)--University of California, Berkeley, May 1991.<br>eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 226-244).
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Chang, Shih-Hua, and 張世樺. "The Impacts of Consumer Variety-Seeking, Interaction of Demand and Technology Acceptance Model on Self-Service Technology in Baby boomers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87200228728261711210.
Full textAbstract:
碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>100<br>The needs of the baby boom generation has been the mainstream of the market can not be ignored.
With the change of their age, produce from many different demand .
Because of its diverse needs, and a large market niche..
Therefore, enterprises, able to master the demand features of the baby boomers is very important.
In view of the above, the main purposes of this study are baby boomers, their technology acceptance model, the interaction of demand and the tendency to seek diversification, and how their self-concept will be reflected in the attitude and the willingness of the self-service technology.
When this generation to face the self-service technology, seeking to diversify tendency interaction of demand and the technology acceptance model will form their attitude?
Self-concept will be how to affect the use of willingness to use of new technology tools?
In addition to expect the resulting research, the business community can provide in the future, more appropriate, more attractive to baby boomers self-service technology products, on the other hand look forward to providing baby boomers, some can be integrated into the new technology things ways.
By using LISREL technique, the main conclusions and managerial implications are (1) Technology Acceptance Model will have a significant positive effect on the attitude of the self-service technology.
(2) interaction increase in demand will have a significant negative impact for the use of self-service technology attitude.
(3) to seek diversification tendency of increase in a significant and positive effect on the attitude of self-service technology.
(4) self-concept of the elderly population will have significant positive impact on the use of self-service technology wishes.
(5) self-service attitude toward technology use self-service technology will significantly positive impact.
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"Levels of involvement, consumer information seeking and interest stimulation: an experiment on television advertising." 1997. http://library.cuhk.edu.hk/record=b5889116.
Full textAbstract:
by Fong Sze Nga, Natalie.<br>Questionnaire in Chinese.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaves 78-84).<br>Acknowledgments --- p.i<br>Abstract --- p.ii<br>Chapter I. --- Introduction --- p.1<br>Chapter A. --- Overview<br>Chapter B. --- Purposes<br>Chapter C. --- Reasons for selecting television commercials<br>Chapter D. --- Objectives of the study<br>Chapter E. --- Outline of this research report<br>Chapter II. --- Theoretical Framework --- p.8<br>Chapter A. --- Shared themes on involvement<br>Chapter B. --- Statement of problems<br>Chapter C. --- Individual-centered involvement level<br>Chapter D. --- Stimuli-centered involvement level --- High/low involvement product commercials<br>Chapter E. --- Dependent variables<br>Chapter F. --- Other concepts pertaining to involvement<br>Chapter III. --- Methodology --- p.20<br>Chapter A. --- Sample<br>Chapter B. --- Overview of the experimental study<br>Chapter C. --- Modifications of pilot study<br>Chapter D. --- Index construction of independent variables<br>Chapter E. --- Index construction of dependent variables<br>Chapter IV. --- Hypotheses & Analysis --- p.42<br>Chapter A. --- Main findings<br>Chapter B. --- Summary of main findings<br>Chapter C. --- Further Analysis on Relationships Between People Involvement Level and Information Seeking & Interest Stimulation<br>Chapter D. --- Other concepts pertaining to the concept of involvement<br>Chapter V. --- Discussions & Implications --- p.66<br>Chapter A. --- What is high involvement?<br>Chapter B. --- Variations of personal values and product advertisements<br>Chapter C. --- Importance of individual-centered involvement level<br>Chapter D. --- Involvement is consumer-determined and situation-specific<br>Chapter E. --- Measurement of involvement level<br>Chapter F. --- Differentiation of product and commercials<br>Chapter G. --- Equivalence of product commercials<br>Chapter VI. --- Suggestions for Future Research --- p.76<br>Chapter VII. --- Limitations of the Study --- p.77<br>References --- p.78<br>Appendices
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Tsai, Meng-Shan, and 蔡孟珊. "Consumer purchasing behavior of the internet market–The consideration of extremeness seeking and similarity effects." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06409557074364804636.
Full textAbstract:
碩士<br>東吳大學<br>資訊管理學系<br>99<br>In recent years, context effects, such as the compromise effect and attraction effect, have been received much attention by many behavior researchers and marketers. Among context effects, the extremeness seeking and similarity effects are less discussed by scholars. However, these two effects are popular phenomena in realistic consumer purchasing problems, and they also provide important implications for marketing. Therefore, this dissertation considers the degree of consumers' ambiguity and the degree of consumers' preference to explore the extremeness seeking and similarity effects in the virtual channel. The experiments of this dissertation provide the different shopping situations of the digital cameras for consumers to choose the best product of their mind. This is done by designing the online questionnaires to collect the samples. In addition, we use Pearson product-moment correlation and the logistic regression to explore the relationships between the degree of consumers' preference and the context effects. Experimental results show that the degree of the familiarity of the product attributes is positively correlated to the degree of consumers' preference and different degrees of consumers' preference will affect the significance of the context effects. For example, when consumers have more degrees of ambiguity of the product attributes, the compromise effect is more salient and when consumers' preference is more certain, the extremeness seeking and similarity effects are more salient. However, the attraction effect shows no significant relation to the degree of consumers' preference. In sum, from the results of this dissertation, internet marketers can manipulate the possible choice sets by considering different degrees of consumers' preferences to determine related marketing strategies.
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Liu, Pei-Fen, and 劉佩芬. "Study on Consumer Behavior of Physical Therapy - To Investigate the Healthcare-Seeking Behavior of Self-paying Physical Therapy Service for the Musculoskeletal Disorders." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4pnftn.
Full textAbstract:
碩士<br>國立陽明大學<br>物理治療暨輔助科技學系<br>104<br>Background: It was reported that more than 50 percent of adults suffered from the musculoskeletal pain in Taiwan. Great demand for treatment is expected. Physical therapy consisting of manual therapy, movement therapy and modality therapy has been thought to be the profession for people with musculoskeletal pain to seek the help. However, alternative medicine including eastern medicine, acupressure, massage and spa etc. seems to be a popular choice for people who want to find help for their musculoskeletal discomforts. Since the factors of the healthcare-seeking behavior for musculoskeletal disorders among the Taiwanese people have not been investigated, we conduct this survey study. Purposes: (1) To investigate the influencing factors of the healthcare-seeking behavior of self-paying physical therapy service for the musculoskeletal disorders; (2) To investigate how acceptable is the self-paying physical therapy in Taiwanese adult population. Methods: We recruited 132 adults who were receiving physical therapy treatment to participate in this survey. A structural questionnaire was administered. Statistical analyses: The SPSS software was used to analyze the data. Logistic regression analyses were used to identify significant influencing factors for healthcare-seeking behaviors. Alpha less than 0.05 was considered statistically significant. Results: The most important influencing factors of treatment choices for musculoskeletal disorders were correct evaluation and explanation of the disorders, professional skills of the physical therapist, accurate evaluation and treatments for the disorders, consultation for self-care methods provided by the therapist, and clean and comfortable treatment place. The most important sources of information for health-seeking behavior included recommendation by friends and relatives, recommendation by doctors or other medical specialists, and the website information. Only 43% participants had correct recognition of physical therapy, and more than 60% participants acknowledged the effect of physical therapy. About 80% participants agreed that “Modality is the main treatment which the government health insurance plan provided for musculoskeletal disorders, but it is not as effective as expected’’. About 70%-85% participants suffered from pain and discomforts over the areas of shoulder, neck and low back. The major diagnoses for the participants were neck pain, cervical radiculopathy, and low back pain. Almost 90% participants looked for concurrent treatments with physical therapy when they suffered musculoskeletal discomforts. The major reasons for receiving self-paying physical therapy were “the discomfort could be under great control by one-on-one evaluation and treatment from the therapist”, “no significant effects from the treatments offered by the government health insurance”, and “I heard that self-paying physical therapy is more effective”. The influencing factors of choosing self-paying physical therapy as the preferred service were the professional ability of physical therapist, one-on-one treatment with accurate evaluation, providing detailed explanation of the disorders, immediate effects on pain and symptom reduction, as well as good attitude of service. There were 54% participants responded that they would very likely pursue self-paying physical therapy in the future if suffering musculoskeletal disorders again. Conclusions: Self-paying physical therapy services provide more comprehensive treatments to Taiwanese adults with musculoskeletal disorders.
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Rodrigues, Raquel. "Tudo diferente ou tudo igual? Desenvolvimento de uma escala de procura de variedade." Master's thesis, 2011. http://hdl.handle.net/10071/4925.
Full textAbstract:
A procura de variedade consiste na tendência de procurar variação na estimulação através de um comportamento variado que se reflecte no consumo de produtos e ou realização de actividades que sejam novidade. Com o intuito de aceder a esta tendência, vários instrumentos têm sido utilizados. Porém, na sua generalidade apenas medem este construto por aproximação, dado que a maioria dos instrumentos não foi criada com este propósito. Das várias escalas sleccionadas na literatura da área, existe apenas uma que é específica para este construto (Varseek, Van Trijp & Steenkamp, 1992), sendo no entanto restrita ao contexto muito específico do consumo de produtos alimentares. Deste modo, torna-se essencial desenvolver um instrumento robusto que responda à necessidade de aceder ao construto da procura de variedade que possa ser utilizado em vários contextos, sendo este o objectivo principal deste trabalho. Procedeu-se à recolha e tradução para língua portuguesa dos itens das medidas consideradas relevantes e devido ao seu elevado número, solicitou-se a participantes cegos ao objectivo do estudo, que os classificassem em três categorias: Variedade, Estabilidade e Não relacionada, de modo a seleccionar apenas aqueles que estivessem associados a variedade. Seguidamente foi criada uma medida que foi administrada num questionário online a uma amostra de 650 estudantes do ISCTE - Instituto Universitário de Lisboa. Posteriormente, foram realizadas análises factoriais exploratórias de modo a perceber como os itens se relacionam entre si e se existe coincidência entre os factores e as escalas utilizadas.
Foram analisadas a versão completa e a versão reduzida da escala cujos resultados demonstraram a existência de dois factores: um referente à alimentação e outro referente a situações de consumo do dia-a-dia. Os sujeitos, em algumas situações, consideraram que os dois factores tratam de situações diferentes e por isso é possível a utilização desta escala para medir as características da procura de variedade com uma medida geral.<br>Variety seeking entails the tendency to seek for variation in the levels of stimulation through varied behavior that can be achieved by the consumption of new products or by seeking new activities. Many scales have been used with the purpose of measuring variety seeking, however most of them was not created for this purpose, and so this construct is not directly accessed. There were gathered five different scales but only one of them (Varseek, Van Trijp & Steenkamp, 1992) was constructed to measure variety seeking regarding the specific context of the consumption of food products. So it becomes necessary to develop a strong measure that fills the gap of direct measures of variety seeking that can be used in several contexts (as opposed to Varseek). This is the main focus of this work.
We grouped all the items from the relevant scales and due to the fact that there were too many, we requested to subjects that were unaware of the purpose of this study to classify those items with one of the following category: Variety, Stability or None related. This selection permitted the construction of a scale that was later scored by a sample of 650 ISCTE – Lisbon University Institute students. Afterwards, the data was subjected to an exploratory factor analysis in order to understand the way the items interact and if the scales and the factors overlap.
Our results were analyzed in the complete and in the short form of our scale. They both had same two factors: one regarding food and the other regarding everyday consumption situations. In some cases, subjects considered that both factors were different and so we consider that our general scale can be used to measure specific variety seeking individual characteristics.
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Toco, Virgínia Débora. "Comportamento do consumidor: diferenças individuais na procura de variedade." Master's thesis, 2012. http://hdl.handle.net/10071/5464.
Full textAbstract:
Códigos PsycINFO: 3900, 3920, 2200, 2222<br>A procura de variedade reflecte-se na tendência do consumidor em procurar diversidade nas suas escolhas de bens e/ou serviços. Existem diversos instrumentos encontrados na literatura, que acedem à tendência de procura de variedade, contudo, muitos fazem-no de forma indirecta ou são restritos a domínios muito específicos (e.g., alimentação). O nosso estudo tem como principal objectivo, a validação em português de instrumentos que permitam aceder às diferenças individuais na tendência de procura de variedade, de uma forma mais abrangente. Neste sentido, seleccionámos dois instrumentos encontrados na literatura, a Escala de Tendências de Comportamento Exploratório de Compra – EBBT, de Baumgartner e Steenkamp e a Escala de Avaliação de Tendências de Procura de Variedade – EVST, de Schussler e Axhausen. Para tal, colaboraram nesta investigação, 537 participantes (64,8% do sexo masculino), com idades compreendidas entre os 17 e os 59 anos (M=32,41, D.P.=12,42).
O nosso estudo evidencia que ambas as escalas medem a tendência de procura de variedade, uma vez que ambas as escalas indicam bons índices de consistência interna e apresentam boas medidas de adequação da amostragem.
Da sua combinação resulta um novo instrumento, definido como Escala de Tendência de Procura de Variedade, constituído por 23 itens e duas sub-escalas: Desejo de Variar e Resistência à Variedade. Os resultados obtidos sugerem que a escala mede o constructo pretendido. Procurámos também explorar a possibilidade da tendência de procura de variedade ser mais prevalente em determinadas categorias de produto. De facto, verifica-se que os participantes procuram mais variedade na categoria Alimentação e menos variedade na categoria Produtos de higiene pessoal e beleza.<br>The demand for variety is reflected in the tendency of consumers to seek diversity in their choices of goods and / or services. There are several tools available in the literature, accessing the variety-seeking tendency, however, many do so indirectly or are restricted to very specific domains (e.g., food). Our study has as main objective the validation of Portuguese instruments giving access to individual differences in the tendency to look for variety, a more comprehensive way. In this sense, we have selected two instruments found in the literature, Exploratory Buying Behavior Tendencies Scale - EBBT, from Baumgartner and Steenkamp and Evaluating the Variety Seeking Tendency Scale - EVST, from Schussler and Axhausen. A total of 537 subjects (64.8% males), aged between 17 and 59 years (M = 32.41, SD = 12.42) participated in this study.
Our study shows that both scales measure the variety seeking tendency, since both scales indicate good internal consistency and have good suitability measures sampling.
Their combination results in a new instrument, defined as Variety Seeking Tendency Scale, consisting of 23 items and two subscales: Desire to Vary and Variety Resistance. The results suggest that the scale measures the intended construct.
We have also sought to explore the possibility of variety seeking tendency is more prevalent in certain product categories. In fact, it appears that participants are looking for more variety in the Food category and less variety in the Toiletries and beauty category.