Log in

Relevant bibliographies by topics / Variety Seeking Consumer Behavior / Journal articles

To see the other types of publications on this topic, follow the link: Variety Seeking Consumer Behavior.

Journal articles on the topic 'Variety Seeking Consumer Behavior'

Author: Grafiati

Published: 3 June 2025

Last updated: 1 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Variety Seeking Consumer Behavior.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Huang, Zhongqiang (Tak), Yitian (Sky) Liang, Charles B. Weinberg, and Gerald J. Gorn. "The Sleepy Consumer and Variety Seeking." Journal of Marketing Research 56, no. 2 (2019): 179–96. http://dx.doi.org/10.1177/0022243718811334.

Full text

Abstract:

Sleepiness, the subjective feeling of the propensity to fall asleep, is a common, everyday experience that can be induced by various factors, such as sleep quality, sleep deprivation, ingestion of certain substances, or belief about how much sleep a person needs. Despite its prevalence, sleepiness and its influence on consumption behavior have rarely been linked in the research to date. The present research helps fill this void by uncovering the novel impact of sleepiness on consumer variety-seeking behavior. The studies, using various methods and all involving consequential choices, revealed

APA, Harvard, Vancouver, ISO, and other styles

2

f, f., f. f, and f. f. "How Does Power Distance Belief Impact Variety-Seeking Behavior? A Moderated Mediation Approach." International Academy of Global Business and Trade 19, no. 6 (2023): 247–61. http://dx.doi.org/10.20294/jgbt.2023.19.6.247.

Full text

Abstract:

Purpose - This research aims to enhance knowledge of variety-seeking behavior by establishing a novel antecedent based on consumer internal characteristics instead of external stimuli. The report also argues that the insights gleaned can illuminate a method to analyze consumer decision-making based on intrinsic motivation. This study evaluated a potential connection between power distance belief and variety-seeking behavior. This study evaluates variety-seeking behavior by brand, color, taste, and fashion preferences. Varietyseeking behavior is essential in understanding consumer choices. This

APA, Harvard, Vancouver, ISO, and other styles

3

Xiong, Liyang, Honglei Yu, and Zhanqing Wang. "Competition in a Variety Seeking Market With Brand Name Awareness." SAGE Open 11, no. 2 (2021): 215824402110041. http://dx.doi.org/10.1177/21582440211004154.

Full text

Abstract:

This article investigates service and price competition in a variety seeking market, with the consideration of brand name awareness on consumers. Variety seeking behavior is modeled as a decrease in the willingness to pay for product purchased on the previous occasion. Under a three-stage Hotelling-type model, we show that variety seeking intensifies the competition when both firms are equally known. However, when one firm is better known than the other, it softens the competition observing the differentiation of equilibrium policies. In addition, variety seeking increases both the price and s

APA, Harvard, Vancouver, ISO, and other styles

4

Zhao, Jianbin, Zheng Li, and Guobao Xiong. "Effects of luck beliefs on consumers' variety-seeking behavior." Social Behavior and Personality: an international journal 49, no. 2 (2021): 1–12. http://dx.doi.org/10.2224/sbp.9243.

Full text

Abstract:

From a risk perspective and using the courage–ability–willingness theory in relation to consumer choice, we built a model with luck beliefs as the independent variable, psychological security and self-efficacy as mediating variables, optimum stimulation level as the moderating variable, and variety seeking as the outcome variable. We conducted an online survey and analyzed data from 593 participants using structural equation modeling. The results show that personal luckiness and belief in luck positively affected variety seeking, psychological security and self-efficacy mediated the influence

APA, Harvard, Vancouver, ISO, and other styles

5

Asyhari, Asyhari, Sri Hindah Pudjihastuti, Vina Alfionita, and Azmahani Yaacob Othman. "Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior?" Jurnal Aplikasi Manajemen 22, no. 3 (2024): 816–38. https://doi.org/10.21776/ub.jam.2024.022.03.14.

Full text

Abstract:

Consumer involvement is an important factor in shaping consumer behavior, such as purchase intention, satisfaction, and loyalty. However, scholars have not explored its impact on e-commerce. This study aims to investigate the impact of consumer involvement, which consists of opinion-seeking, product variety, and product involvement, on perceived quality and e-commerce behavior. A quantitative research design uses 300 respondents from Oclo Official consumers in Semarang City. Data analysis using Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS version 4.0.9. The findings r

APA, Harvard, Vancouver, ISO, and other styles

6

A, Dela Fransiska, and Ike Janita Dewi. "PENGARUH KARAKTERISTIK PSIKOGRAFIS KONSUMEN, SIKAP TERHADAP VIDEO TUTORIAL MAKE-UP, DAN CITRA MERK PADA MINAT BELI." EXERO : Journal of Research in Business and Economics 1, no. 1 (2018): 22–43. http://dx.doi.org/10.24071/exero.v1i1.1660.

Full text

Abstract:

This research aims to examine the influence of consumer psychographic characteristics (purchase experience, consumer innovativeness, vanity seeking, and variaty seeking behavior) on attitudes towards makeup tutorial videos, the influence of attitude towards on makeup tutorial videos on brand image and the influence of brand image on purchase interest. Data was collected through a survey on 300 female respondents in Yogyakarta Special Region and Central Java, aged 15-45 years old. Data were analyzed using linear regression analysis. The results showed that purchase experience, vanity seeking be

APA, Harvard, Vancouver, ISO, and other styles

7

Hutabarat, Moses, and Syifa Tria Anggraini. "The Antecedents of Food Variety-Seeking Behavior." Business and Entrepreneurial Review 24, no. 1 (2024): 47–62. http://dx.doi.org/10.25105/v24i1.20890.

Full text

Abstract:

This study aims to analyze the influence of factors such as Regulatory Focus, Food Neophobia, and Psychological Safety on Food variety-seeking behavior among Indonesian tourists. Data from 220 respondents who met the minimum age criteria of 18 years and had a history of travel in Indonesia in the past year were collected through an online questionnaire. The study results show that regulatory focus has a significant favorable influence on food variety seeking. In contrast, tourists with a high regulatory focus tend to be more daring to try new food variations. Meanwhile, food neophobia hurts fo

APA, Harvard, Vancouver, ISO, and other styles

8

Yoon, Sunyee, and Hyeongmin Christian Kim. "Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking." Journal of Consumer Research 44, no. 5 (2017): 1141–56. http://dx.doi.org/10.1093/jcr/ucx091.

Full text

Abstract:

Abstract Five studies provide converging evidence for the joint effect of perceived economic mobility and socioeconomic status (SES) on compensatory behavior, such that low SES consumers who perceive low economic mobility (i.e., economically stuck consumers) seek more variety than other consumers. We trace this effect to these consumers’ desire to compensate for their low sense of personal control. Furthermore, we show that these consumers’ variety-seeking tendency disappears when their sense of control is boosted by other means or when the more varied option is not associated with a sense of

APA, Harvard, Vancouver, ISO, and other styles

9

Lin, Chien‐Huang, Hung‐Chou Lin, and Sheng‐Hsien Lee. "The influence of health‐related information on variety‐seeking behavior." British Food Journal 113, no. 11 (2011): 1379–92. http://dx.doi.org/10.1108/00070701111179997.

Full text

Abstract:

PurposeThis paper seeks to explore the effect of mood states and gender on the relationship between health‐related information and variety seeking (VS) behavior among food products.Design/methodology/approachTwo experiments were conducted to examine the moderating effects of mood states and gender on the relationship between health‐related information and VS.FindingsThe results indicate that sad people incorporate more VS than happy people when health warnings and nutritional labeling are absent, but sad and happy people tend to converge to similar levels of VS when health warnings and nutriti

APA, Harvard, Vancouver, ISO, and other styles

10

Firdaus, Firdaus, and Budiman Budiman. "The Impact of Brand Image, Price, and Variety Seeking on Brand Switching Behavior." Journal of Advanced Multidisciplinary Research 2, no. 2 (2021): 78. http://dx.doi.org/10.30659/jamr.2.2.78-89.

Full text

Abstract:

Brand switching behavior is brand switching behavior by consumers or it is interpreted as a consumer's vulnerability to switch to another brand . The purpose of this study to determine the effect of brand image, price and variety seeking to brand switching behavior of the product Slai O'lai with Oreo products. Slai Olai has decreased significantly, whereas it is inversely proportional to Oreo Products which have experienced an increase. This picture shows the changes in consumer behavior makes the transition brand from Slai O'lai of Oreo Product. The population and research sample are resident

APA, Harvard, Vancouver, ISO, and other styles

11

Pulungan, Syahrinabila, and Teguh Widodo. "The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable." International Journal of Economics, Management and Accounting (IJEMA) 1, no. 5 (2023): 325–34. https://doi.org/10.47353/ijema.v1i5.62.

Full text

Abstract:

The purpose of this study is to examine the relationship between brands and consumers in a negative perspective that focuses on consumer behavior, such as purchase decisions by contributing to adding variables that can moderate the relationship between brand hate and non-repurchase intention, namely variety seeking behavior. The existence of a tendency for people to choose variety makes it important for researchers to use the variable seeking behavior to see its moderating effect on the non-repurchase intention. The population used in this study are e-commerce users in the five major cities in

APA, Harvard, Vancouver, ISO, and other styles

12

PORNPITAKPAN, Chanthika, Qiuling LI, Joseph SY-CHANGCO, and Junsong CHEN. "Relationships Between Sachet-Product Attitudes/Behaviors and Consumers' Characteristics: A Survey of the Chinese." Global Empirical Marketing Studies 1, no. 1 (2025): Article e2025.02.20. https://doi.org/10.5281/zenodo.14955809.

Full text

Abstract:

Abstract <strong>Citing this article: </strong> Pornpitakpan, C., Li, Q., Sy-Changco, J., & Chen, J. (2025). Relationships between sachet-product attitudes/behaviors and consumers’ characteristics: A survey of the Chinese.<em> Global Empirical Marketing Studies, 1</em>(1), Article e2025.02.20. https://doi.org/10.5281/zenodo.14955809 <strong>Purpose: </strong>This study integrates consumer behavior models to investigate the relationships between Chinese consumers’ sachet-product attitudes/behavior and personal characteristics, namely, variety seeking, frugality, value consc

APA, Harvard, Vancouver, ISO, and other styles

13

Felicia, Ivana, and Widyastuti. "The Effect of Variety Seeking, Dissatisfaction, and Service Quality Toward Brand Switching on Netflix Streaming Service." Social Science Studies 4, no. 1 (2024): 052. http://dx.doi.org/10.47153/sss41.7862024.

Full text

Abstract:

Research Aims: This study aims to investigate the factors influencing brand switching behavior among streaming service subscribers in Indonesia, specifically focusing on the impact of consumer variety-seeking, dissatisfaction, and service quality on the decline of Netflix subscriptions. Design/Methodology/Approach: Conducted as a quantitative research endeavor, this study employs multiple linear regression analysis through the utilization of SPSS software. The research sample comprises 220 former Netflix subscribers who have transitioned to other streaming services. By examining the rela

APA, Harvard, Vancouver, ISO, and other styles

14

Grünhagen, Marko, Rajiv P. Dant, and Mingxia Zhu. "Emerging Consumer Perspectives on American Franchise Offerings: Variety Seeking Behavior in China*." Journal of Small Business Management 50, no. 4 (2012): 596–620. http://dx.doi.org/10.1111/j.1540-627x.2012.00368.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Liu, Zhenfeng, Jian Feng, and Bin Liu. "Pricing and Service Level Decisions under a Sharing Product and Consumers’ Variety-Seeking Behavior." Sustainability 11, no. 24 (2019): 6951. http://dx.doi.org/10.3390/su11246951.

Full text

Abstract:

We developed a two-period duopoly model to show how consumers’ variety-seeking behavior affects the pricing and service level decisions of a traditional product and a sharing product. Our analysis revealed that, without considering the consumers’ variety-seeking behavior, the traditional product attracted consumers with a high level of service and high price, while the sharing product attracted consumers with a low level of service and low price. When we only considered variety-seeking behavior and did not adjust the service level, the product with the low level of service benefited from the c

APA, Harvard, Vancouver, ISO, and other styles

16

Faishal Ardiansyah and Nuruni Ika Kusuma Wardhani. "INFLUENCE OF PRODUCT ATTRIBUTES AND VARIETY SEEKING ON BRAND SWITCHING BEHAVIOR OF XIAOMI SMARTPHONE USERS." International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) 3, no. 5 (2023): 1647–55. http://dx.doi.org/10.54443/ijebas.v3i5.1174.

Full text

Abstract:

The high number of smartphone users in Indonesia has made the country a potential target market for smartphone companies. This makes consumers in this sector more selective in choosing a smartphone brand. This selective behavior of consumers is a sign that there can be brand switching behavior by consumers due to unfulfilled consumer needs and desires. This study aims to determine the effect of Product Attributes and Variety Seeking on Brand Switching Behavior of Xiaomi smartphone by UPN Veteran East Java students. This study uses a quantitative method using 81 people as a research sample. The

APA, Harvard, Vancouver, ISO, and other styles

17

H, Gaurav Agarwal. "The Power of Perception: How Branding Shapes Consumer Behavior." Shanlax International Journal of Management 11, S1-Mar (2024): 135–41. http://dx.doi.org/10.34293/management.v11is1-mar.8069.

Full text

Abstract:

This study investigates the multifaceted relationship between branding and consumer behavior, with a specific focus on the role of perception. Brands exert a significant influence on consumer decision-making processes, shaping preferences, attitudes, and purchasing behaviors. Recognizing the nuances of how consumers perceive and interpret branding cues is instrumental for businesses seeking to cultivate robust connections with their target audience. By synthesizing theories of perception and branding, this research explores the complex interplay between branding strategies and consumer behavio

APA, Harvard, Vancouver, ISO, and other styles

18

Sahu, Valavadra, Honorata Barbara Howaniec, Saroj Kumar Sahoo, Simran Babu, and Grzegorz Biesok. "Variety-Seeking Shopping Behaviours in the Age of Green Content Marketing, Affiliate Marketing, and Shopping Motives: An Agenda for Future Research Using a TCCM Approach." Sustainability 17, no. 13 (2025): 5708. https://doi.org/10.3390/su17135708.

Full text

Abstract:

In the evolving digital marketplace, consumer behaviour is increasingly shaped by green marketing strategies, particularly in the context of sustainable consumption. This study aims to examine the mechanisms through which green content marketing and green affiliate marketing influence green variety-seeking shopping behaviours, with particular attention to the role of green shopping motives and the effectiveness of marketing strategies. As traditional retail methods face limitations, digital marketing channels provide new avenues to engage consumers through personalized and dynamic content. Usi

APA, Harvard, Vancouver, ISO, and other styles

19

Suwarsi, Aqidah Asri, and Nanda Putri Wulandari. "IDENTIFIKASI POTENSI NASABAH BARU BANK SYARIAH DITINJAU DARI CUSTOMER SWITCHING INTENTION." Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) 3, no. 2 (2018): 168. http://dx.doi.org/10.20473/jebis.v3i2.6808.

Full text

Abstract:

This research aims to identify potential new customers Syariah banking regarding factors that cause the customer has customer switching intention. The research methodology used is a naturalistic approach to qualitative research. Researchers using primary data sources with the techniques of data collection via an in-depth interview. The subjects of this study are the conventional banking that has customer switching intention to Islamic banks. The method of the validity used is the using the extension of observation, whereas his credibility using triangular theory. The dwarf in the taking of the

APA, Harvard, Vancouver, ISO, and other styles

20

Dematria Pringgabayu, Agus Rahayu, Heny Hendrayati, and Ayuningtyas Yuli Hapsari. "Brand Switching Behavior Influenced by Product Attributes and Variety Seeking with Consumer Trust as a Mediating Variable." Jurnal Multidisiplin Madani 3, no. 1 (2023): 106–29. http://dx.doi.org/10.55927/mudima.v3i1.2421.

Full text

Abstract:

The movement of cellular operators to other brands is of course a picture for the company. Therefore companies must be able to increase product innovation both from all aspects of the product attributes offered, such as service quality and pricing that meet consumer desires or needs for product variations. This study aims to determine whether brand switching behavior is really influenced by product attributes and also variety seeking, and researchers also use the consumer trust variable as a mediator. The research method used was a descriptive and explanatory survey with a total sample of 384

APA, Harvard, Vancouver, ISO, and other styles

21

Ashrafi, Dewan Mehrab, S. M. Mukit Chowdhury, Wardha Habiba, et al. "Rigidity or fluidity? Does variety-seeking vary based on perceived threat during the COVID-19 pandemic?" Sri Lanka Journal of Social Sciences 46, no. 02 (2024): 197–211. http://dx.doi.org/10.4038/sljss.v46i02.8436.

Full text

Abstract:

The COVID-19 outbreak has significantly changed modern lifestyles and consumption patterns, prompting an increasing focus within consumer behavior research on exploring the impact of perceived threats and the quest for variety. In response to this exigency, our investigation endeavors to ascertain the correlation between the perceived threat posed by the coronavirus and the inclination towards seeking variety. Drawing upon established theoretical frameworks such as reactance theory and terror management theory, we aim to investigate if perceived threat of COVID- 19 heightens individuals’ prope

APA, Harvard, Vancouver, ISO, and other styles

22

Soares, Brenda Rodrigues. "THE BEHAVIOR OF THE MALE CONSUMER IN RELATION TO COSMETICS." South American Development Society Journal 3, no. 07 (2017): 174. http://dx.doi.org/10.24325/issn.2446-5763.v3i7p174-184.

Full text

Abstract:

The objective of this article is to understand and analyze the behavior of male consumers in relation to the variety of existing cosmetics in relation to the buying process; and whether the male consumer has become demanding and independent when purchasing cosmetic products. For the analysis of the subject a bibliographic survey was carried out, followed by a quantitative survey, with 8 questions using the Likert scale, with 155 male consumers. The modern man is a demanding and conceited consumer, seeking the cosmetic industry either by professional or personal necessity, worrying about his we

APA, Harvard, Vancouver, ISO, and other styles

23

Soares, Brenda Rodrigues. "THE BEHAVIOR OF THE MALE CONSUMER IN RELATION TO COSMETICS." South American Development Society Journal 03, no. 07 (2017): 174–84. https://doi.org/10.24325/issn.2446-5763.v3i7p174-184.

Full text

Abstract:

The objective of this article is to understand and analyze the behavior of male consumers in relation to the variety of existing cosmetics in relation to the buying process; and whether the male consumer has become demanding and independent when purchasing cosmetic products. For the analysis of the subject a bibliographic survey was carried out, followed by a quantitative survey, with 8 questions using the Likert scale, with 155 male consumers. The modern man is a demanding and conceited consumer, seeking the cosmetic industry either by professional or personal necessity, worrying about his we

APA, Harvard, Vancouver, ISO, and other styles

24

Xiong, Liyang, Guan Liu, and Shi Jiang. "Competition with Variety Seeking and Habitual Consumption: Price Commitment or Quality Commitment?" Mathematical Problems in Engineering 2017 (2017): 1–14. http://dx.doi.org/10.1155/2017/9845651.

Full text

Abstract:

This paper investigates price and quality competition in a market where consumers seek variety and habit formation. Variety seeking is modeled as a decrease in the willingness to pay for product purchased on the previous occasion while habitual consumption may increase future marginal utility. We compare two competing strategies: price commitment and quality commitment. With a three-stage Hotelling-type model, we show that variety seeking intensifies while habitual consumption softens the competition. With price commitment, firms supply lower quality levels in period 1 and higher quality level

APA, Harvard, Vancouver, ISO, and other styles

25

INDRAWATI, LILIK. "Pengaruh Ketidakpuasan Konsumen dan Kebutuhan Mencari Variasi terhadap Keputusan Perpindahan Merek Produk Vitamin C di Surabaya Timur." BISMA (Bisnis dan Manajemen) 4, no. 1 (2018): 46. http://dx.doi.org/10.26740/bisma.v4n1.p46-55.

Full text

Abstract:

The availability of vitamin C products increases on the market with various types so that buyers also require consideration in purchasing these products. Brand switching behavior which occurs due to variety seeking behavior needs to receive attention from marketers. This behavior tends to happen in products that require low levels of involvement or when the consumer does not involve many factors of consideration and information obtained prior to the purchase decision is taken. This study aims to see how the influence of consumer dissatisfaction and the need to find the product variety toward V

APA, Harvard, Vancouver, ISO, and other styles

26

Menidjel, Choukri, Abderrezzak Benhabib, and Anil Bilgihan. "Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty." Journal of Product & Brand Management 26, no. 6 (2017): 631–49. http://dx.doi.org/10.1108/jpbm-05-2016-1163.

Full text

Abstract:

Purpose The purpose of this empirical study is to investigate both the relationships among brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely, consumer innovativeness, variety-seeking and relationship proneness, in the context of fast-moving consumer goods. Design/methodology/approach Data were collected using a survey of 443 consumers. Structural equation modeling, specifically partial least squares regression, was used to test the theoretical model. Findings The findings indicate that brand loyalty is the most affected (both directly and indirectly

APA, Harvard, Vancouver, ISO, and other styles

27

Hidayatullah, Syamsul, Dwiwiyati Astogini, and Sumarsono Sumarsono. "PENGARUH EFEKTIVITAS IKLAN PESAING, ATRIBUT PRODUK, DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PRODUK INDOMIE." Performance 23, no. 1 (2017): 55. http://dx.doi.org/10.20884/1.performance.2016.23.1.283.

Full text

Abstract:

The research entitled “effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie. The aim of this research is to analyze the effect of competitor advertisement effectiveness, product attribute, and variety seeking behavior to brand switching behavior of Indomie to other brand. Data collection method use questionnaire with a sample 100 respondents from economics and business faculty of Jenderal Soedirman university students who have switched from Indomie to other instant noodle brand. The data is analyzed by using mu

APA, Harvard, Vancouver, ISO, and other styles

28

Trijp, Hans C. M. Van, Wayne D. Hoyer, and J. Jeffrey Inman. "Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior." Journal of Marketing Research 33, no. 3 (1996): 281–92. http://dx.doi.org/10.1177/002224379603300303.

Full text

Abstract:

The authors address two key issues that have received inadequate attention in the choice behavior literature on variety seeking. First, they explicitly separate true variety-seeking behavior (i.e., intrinsically motivated) from derived varied behavior (i.e., extrinsically motivated). Second, they hypothesize variety-seeking behavior to be a function of the individual difference characteristic of need for variety and product category–level characteristics that interact to determine the situations in which variety seeking is more likely to occur relative to repeat purchasing and derived varied b

APA, Harvard, Vancouver, ISO, and other styles

29

Fan, Yafeng, Jing Jiang, and Zuohao Hu. "More or less? The effects of financial constraints on variety-seeking behavior." Journal of Contemporary Marketing Science 3, no. 2 (2020): 195–205. http://dx.doi.org/10.1108/jcmars-01-2020-0004.

Full text

Abstract:

PurposeIn daily life, consumers usually experience economic limitations on their consumption, which in turn results in experiencing financial constraints. The purpose of this article is to examine how feeling financially constrained influences variety seeking in consumption.Design/methodology/approachThe authors conducted three experiments to test the proposed hypotheses by applying multiple methods of manipulation of financial constraints and different measures of variety seeking.FindingsThe authors found that feeling financially constrained increases consumers’ insecurity, which in turn decr

APA, Harvard, Vancouver, ISO, and other styles

30

K, Jayanthi, and G. Rajendran. "Examining Variety Seeking Behavior–A Study With Reference to Fast Moving Consumer Goods (FMCG)." Journal of Food Products Marketing 20, no. 3 (2014): 283–307. http://dx.doi.org/10.1080/10454446.2012.739119.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Selsa Mustika Putri, Nyoman, Baiq Handayani Rinuastuti, and Lalu Edy Herman Mulyono. "Pengaruh Kebutuhan Mencari Variasi Dan Brand Image Terhadap Brand Switching Behavior Dengan Mediasi Kepuasan Konsumen (Studi Pada Pelanggan The Body Shop Di Indonesia)." JURNAL SOSIAL EKONOMI DAN HUMANIORA 9, no. 1 (2023): 74–81. http://dx.doi.org/10.29303/jseh.v9i1.221.

Full text

Abstract:

The goals of this research is to determine the effect of Variety Seeking and Brand Image on Brand Switching Behavior by mediating Customer. The population is consumers who have made purchases of other brands before The Body Shop at least 1 time, while the sample is 85 consumers using purposive sampling. This type of research is associative research. Processing data in this study using SmartPLS versi 4.0.0 software. Based on the results of the analysis, Variety Seeking affects Brand Switching Behavior, Variety Seeking affects Customer Satisfaction, Customer Satisfaction affects Brand Switching

APA, Harvard, Vancouver, ISO, and other styles

32

Soleimani, Ali, Mojtaba Aghajani, and Saeid Landaran. "Presenting Innovative Solutions in Response to Variety-Seeking Behavior in Online Retail Customers." International Journal of Innovation Management and Organizational Behavior 4, no. 2 (2024): 126–32. http://dx.doi.org/10.61838/kman.ijimob.4.2.15.

Full text

Abstract:

Objective: Owners and managers of online retail stores, along with researchers, consistently strive to identify success factors in the online retail domain. One significant factor in the success of online retail stores is attention to consumer behavior. The aim of this research was to present innovative solutions for recognizing variety-seeking behavior in online retail customers. Methodology: This study was applied-descriptive and of the survey type. The research was conducted in two stages. Initially, innovation criteria were extracted from the literature, followed by an examination of the c

APA, Harvard, Vancouver, ISO, and other styles

33

Chang, En-Chung, Beixi Wen, and Xiaofei Tang. "The effect of winning-losing perception on consumers’ variety-seeking behavior." European Journal of Marketing 55, no. 6 (2021): 1624–42. http://dx.doi.org/10.1108/ejm-07-2019-0565.

Full text

Abstract:

Purpose This study aims to investigate the effect of winning-losing perception, including the winning or losing result and the closeness of this result, on consumers’ subsequent variety-seeking behavior. Design/methodology/approach Four experimental designs, one with a modified version of the Tetris game, were used to show how and when winning or losing perceptions will influence individuals’ variety-seeking behavior. Findings Consumers who have failed in a competition or not achieved a goal tend to seek less variety in their later consumption than do consumers who have succeeded because losin

APA, Harvard, Vancouver, ISO, and other styles

34

Zubaidah, Iffah, and Muhammad Jamil Latief. "Analisis Proses Pengambilan Keputusan Konsumen E-commerce Shopee di Lingkungan RT08/RW10 Sriamur Bekasi." Jurnal EMT KITA 6, no. 2 (2022): 324–33. http://dx.doi.org/10.35870/emt.v6i2.674.

Full text

Abstract:

Nowadays consumers are faced with so many choices in meeting their needs and desires. E-commerce seems to be a fast way to fulfill consumer shopping desires. Shopee is one of the E-commerce sites that offers a wide variety of products to consumers. This study aims to determine the online consumer buying process at Shopee. This type of research is qualitative using the interview method. The subjects of this study consisted of four informants with different backgrounds. The analysis was carried out by dividing two types of data, namely primary data from direct interviews and secondary data from

APA, Harvard, Vancouver, ISO, and other styles

35

Hong, JungHwa (Jenny), and Kalpesh Kaushik Desai. "Variety-Seeking Behavior and Information Processing in Choosing a Vacation Destination." Journal of Travel Research 59, no. 5 (2019): 850–63. http://dx.doi.org/10.1177/0047287519862871.

Full text

Abstract:

This study investigates broad versus specific levels of perceived variety seeking when choosing a vacation destination. In general, consumers use two criteria to evaluate where to vacation: the novelty of the destination relative to their current place and the potential variety of activities offered. Consumers’ perception about these criteria is regulated at a broad level through spatial distance information, and at a specific level through activity information. Findings from experiments indicate that people prefer taking vacations to distant (vs. close) places. However, when both types of vac

APA, Harvard, Vancouver, ISO, and other styles

36

Todd, Marielle J., Kathleen M. Kelley, and Helene Hopfer. "USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine." Beverages 7, no. 2 (2021): 22. http://dx.doi.org/10.3390/beverages7020022.

Full text

Abstract:

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of

APA, Harvard, Vancouver, ISO, and other styles

37

Astrid D. A. M. Kemperman, Aloys W. "Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior." Leisure Sciences 22, no. 1 (2000): 1–18. http://dx.doi.org/10.1080/014904000272920.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Xuhui, Wang, Asif Muhammad, and Samia Ayyub. "Determinants of consumption intention of Chinese cuisines for foreigners: the mediating role of variety seeking behavior." International Journal of Culture, Tourism and Hospitality Research 12, no. 2 (2018): 213–22. http://dx.doi.org/10.1108/ijcthr-05-2017-0061.

Full text

Abstract:

Purpose The purpose of this study is to explore the factors affecting the consumption intention of Chinese cuisines for the foreigners living in China. The study also explains the role of variety seeking behavior of consumers in the consumption intention of Chinese cuisines. Design/methodology/approach The quantitative data were obtained using a structured questionnaire that is based on Dalian, Liaoning province, of People’s Republic of China. A total of 305 responses were collected, and out of which, 282 were analyzed using structural equation modeling. Findings The results indicate that food

APA, Harvard, Vancouver, ISO, and other styles

39

Wahyuni, Desi, and Tri Kurniawati. "PENGARUH PRICE DISCOUNT, BONUS PACK, DAN VARIETY SEEKING TERHADAP BRAND SWITCHING SUSU ANLENE KE MEREK LAIN DI FOODMART BASKO GRAND MALL PADANG." Jurnal Ecogen 1, no. 2 (2018): 416. http://dx.doi.org/10.24036/jmpe.v1i2.4763.

Full text

Abstract:

The research aims to understand of the influence of price discount, bonus pack and variety seeking toward Brand Switching Anlene Milk to the other product in Foodmart Basko Grand Mall Padang. The purpose of this research are: 1) the effect of price discount toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 2) the effect of bonus pack toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 3) the effect of variety seeking toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang. Th

APA, Harvard, Vancouver, ISO, and other styles

40

Khadka, Ajaya Kumar, Bharat Rai, and Srijana Khadka. "Influence of Merchandising on Customer Purchasing Behavior in Superstores of Kathmandu Valley." KMC Research Journal 7, no. 1 (2023): 1–16. http://dx.doi.org/10.3126/kmcrj.v7i1.65066.

Full text

Abstract:

This research examines the influence and relationship of product merchandising elements with consumer buying behavior within superstores. The study investigates five key independent variables: design feature, ambiance, product assortment, brand image, and display, aiming to discern their impact on consumer purchasing decisions. The study employed a causal research design, convenience-based convenience sampling method, and data collected through a structured questionnaire and used rigorous analysis, including correlation and multiple regression models. The findings revealed that design features

APA, Harvard, Vancouver, ISO, and other styles

41

Soltaninejad, Mahsa, and Samin Shaghaghi. "Strategic Pricing and Positioning in the Telecommunications Industry: Retaining Customers and Attracting Subscribers." Applied Economics and Finance 11, no. 3 (2024): 66. http://dx.doi.org/10.11114/aef.v11i3.7152.

Full text

Abstract:

The telecommunications industry provides a real-world example of the strategic use of pricing and positioning strategies to retain existing customers and attract new subscribers. Telecom companies offer special discounts and incentives to retain long-term customers, acknowledging the challenges and costs associated with switching service providers. Loyalty programs and exclusive offers are designed to cater to both inertial and variety-seeking consumers, aligning with the concepts explored in the paper. In addition, telecom companies may offer discounted plans and promotional deals to attract

APA, Harvard, Vancouver, ISO, and other styles

42

Skreli, Engjell, Drini Imami, Catherine Chan-Halbrendt, Maurizio Canavari, Edvin Zhllima, and Ergent Pire. "Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study." Spanish Journal of Agricultural Research 15, no. 3 (2017): e0114. http://dx.doi.org/10.5424/sjar/2017153-9889.

Full text

Abstract:

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice ex

APA, Harvard, Vancouver, ISO, and other styles

43

Pradika, Mohammad Fawaid, Talitha Aristawati, Radifa Husna Sabila, Satria Aji Pambudi, and Maria Audrey Marjorie. "Exploring the Decision-Making Processes: How Urban Indonesia's Middle-Class Prioritizes Convenience and Cost on Live-Streaming Commerce." CHANNEL: Jurnal Komunikasi 13, no. 1 (2025): 29–39. https://doi.org/10.12928/channel.v13i1.1023.

Full text

Abstract:

This study explores the decision-making process of middle-class consumers in Surabaya, Indonesia, when purchasing primary needs through Shopee Live, an emerging live-streaming commerce feature. Drawing on Kotler and Armstrong’s five-stage model of consumer decision-making, this qualitative research explores how internal motivations, external constraints, and digital platform features shape online shopping behavior. In-depth interviews with purposively selected informants were conducted and analyzed using thematic analysis. The findings reveal that the problem recognition stage is influenced by

APA, Harvard, Vancouver, ISO, and other styles

44

Baker, Bradley J., Jeremy S. Jordan, and Daniel C. Funk. "Run Again Another Day: The Role of Consumer Characteristics and Satisfaction in Repeat Consumption of a Sport-Related Experience Product." Journal of Sport Management 32, no. 1 (2018): 38–52. http://dx.doi.org/10.1123/jsm.2017-0042.

Full text

Abstract:

The authors investigated the influence of consumer characteristics (prior race experience, gender, age, education, family structure, and area of residence) on event satisfaction and the satisfaction–repeat participation link in the context of a long-distance running event. Based on a survey of runners (N = 3,295) combined with registration data from two races, results suggest characteristics that commonly influence satisfaction in nonsport contexts fail to demonstrate similar effects in participant sport events. Results provide evidence that first-time marathon participation and variety-seekin

APA, Harvard, Vancouver, ISO, and other styles

45

Caracciolo, Francesco, Marilena Furno, Mario D'Amico, Giovanbattista Califano, and Giuseppe Di Vita. "Variety seeking behavior in the wine domain: A consumers segmentation using big data." Food Quality and Preference 97 (April 2022): 104481. http://dx.doi.org/10.1016/j.foodqual.2021.104481.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Abhishek, Chauhan, Shukla Ankit, and Negi Pradeep. "SAFETY AND SECURITY MEASURES ADOPTED BY THE HOTELS AND THEIR IMPACT ON CUSTOMER RELATIONSHIP MANAGEMENT." International Journal of Research - Granthaalayah 6, no. 1 (2018): 118–25. https://doi.org/10.5281/zenodo.1162714.

Full text

Abstract:

Hotel can be defined as “Home away from home” for the guests who come to the hotel as they receive homely environment and services in the hotel. The guests who come to the hotels come with an understanding that they and their belongings would be safe and secured in the hotel during their occupancy in the hotel. The safety and security aspects play a very vital role in hospitality industry as this industry is dependent largely on the customer relationship with the hotel. If the guest encounters any security issue during their stay in the hotel, it leads to dissatisfaction of the gue

APA, Harvard, Vancouver, ISO, and other styles

47

Widyastuti, Widyastuti, Sri Hartini, Monika Tiarawati, Yessy Artanti, and Nindria Untarini. "Why do dissatisfied consumers remain loyal? The role of switching barriers in online shopping." Asian Journal of Business Research 14, no. 1 (2024): 76–96. http://dx.doi.org/10.14707/ajbr.240166.

Full text

Abstract:

The existence of e-commerce has two sides of the coin for marketers. E-commerce can be very effective in marketing products or services. On the other hand, it also makes it easier for consumers to switch their choice to competing brands due to the ease of features in comparing prices and quality. Therefore, maintaining consumer satisfaction and dissatisfaction in the online shopping experience is very important for companies to retain their consumers. This study explores the relationship between dissatisfaction and switching behavior in e-commerce. The research was conducted qualitatively usin

APA, Harvard, Vancouver, ISO, and other styles

48

Fintikasari, Indah, and Elia Ardyan. "BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS." Jurnal Manajemen dan Kewirausahaan 20, no. 1 (2018): 23. http://dx.doi.org/10.9744/jmk.20.1.23-30.

Full text

Abstract:

Lifestyle, variety seeking, customer trust and promotion are some factors that can be a trigger. The sample of respondents used in this study is 385 respondents’ smartphone users who have experience of brand switching, while the analysis of this study using structural equation modelling (SEM) and to process this research data used AMOS version 20. The result indicated that lifestyle and variety seeking is able to increase brand switching, especially on smartphone product users. Consumer trust in a particular brand still unable to reduce their desire to switch brand significantly, another re

APA, Harvard, Vancouver, ISO, and other styles

49

Nugroho, Moch Andre, and Roudlotul Badi’ah. "Pengaruh Lifestyle dan Quality Product terhadap Brand Switching dengan Variety Seeking sebagai Variabel Moderasi pada Peralihan Smartphone Android ke Iphone." AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis 5, no. 2 (2025): 1087–97. https://doi.org/10.37481/jmeb.v5i2.1230.

Full text

Abstract:

This study involved 100 respondents to examine the influence of lifestyle and product quality on brand switching, with variety seeking as a moderating variable. Primary data was collected through interviews and questionnaires. Data analysis was performed using SmartPLS 3, which includes outer model analysis, inner model analysis, and hypothesis testing. The findings indicate that the model shows adequate validity and reliability. Hypothesis testing reveals that both lifestyle and product quality have a significant positive effect on brand switching, meaning that consumers' preferences for life

APA, Harvard, Vancouver, ISO, and other styles

50

Rahmawati, Elok, and Nurhadi Nurhadi. "Pengaruh Brand Trust, Electronic Word of Mouth, dan Variety Seeking Terhadap Perilaku Perpindahan Merek Lazada di Surabaya." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 3 (2023): 1262–78. http://dx.doi.org/10.47467/alkharaj.v6i3.3743.

Full text

Abstract:

This research aims to analyze the influence of brand trust, electronic word of mouth, and variety seeking on brand switching behavior among Lazada consumers in Surabaya. The type of research in this research is descriptive research using a quantitative approach. The population and sample in this study are Surabaya residents aged at least 17 years who have used the Lazada application and have tried or even switched to marketplace applications other than Lazada. Data collection techniques using a questionnaire with a total sample of 100 people. The results of this study state that the variables

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!