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Dissertations / Theses on the topic 'Variety Seeking Consumer Behavior'

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Published: 3 June 2025

Last updated: 1 August 2025

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1

Vigar-Ellis, Debbie. "Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-177297.

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The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. Wine has a very large number of both intrinsic and extrinsic attributes. As a result of the numerous attributes and the multitude of combinations of these attr

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Bathaee, Athieh [Verfasser]. "Consumer Culture and Purchase Behaviors: Analyses of Anticipated regret, Variety-seeking and Quality-consciousness In Germany and Iran / Athieh Bathaee." Greifswald : Universitätsbibliothek Greifswald, 2014. http://d-nb.info/105130346X/34.

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Furbeck, Josefine, and Sofia Sjödin. "Is frozen the new fresh? : An observational study of low-involvement product choices." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541.

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The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward to encourage sustainable consumption to be able to exist in the future. The increasing amount of food waste represents one of many sustainability challenges and is a stated problem in developed countries. In Sweden, the households stand for the biggest amount of food waste along the entire supply c

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Pham, Thi Minh Thuy. "How regulatory focus-mode fit impacts variety-seeking." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/230505/1/Thi%20Minh%20Thuy_Pham_Thesis.pdf.

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This thesis investigates impacts on consumers’ variety-seeking due to fit between regulatory focus (promotion, prevention) and regulatory mode (locomotion, assessment). I analysed a field dataset of 10,547 consumers and conducted three experiments across Australia, the United Kingdom, and the United States. Findings show that regulatory focus–mode fit decreases variety-seeking due to strengthened engagement and attitude certainty. Hence, this research introduces a new kind of regulatory fit, extending previous literature examining fit based on either regulatory focus or regulatory mode in isol

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Kolleck, Daniel. "Variety seeking behavior in Theorie und Anwendung : Diskussion intrinsisch motivierten Wechselverhaltens und Bestimmung von variety seekern am Beispiel touristischer Paneldaten /." Hamburg : Kovač, 2009. http://d-nb.info/994678215/04.

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Contente, Otávio Jose do Carmo. "The impact of corporate social responsibility on consumer behavior: the role of profit-seeking and altruistic perceived motives." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9598.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This research investigates the impact of perceived motives of CSR on consumer behavior. Specifically, it tests the strength that profit-seeking and altruistic motives have on influencing corporate image, consumer trust, perceived quality, perceived risk and purchase intention. The total of 183 consumers from one highly respected organization answered the survey. Results indicate that altruistic motives seem to positively influence all variabl

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Dias, Mark F. "Ask your doctor : the direct-to-consumer (DTC) priming effect of pharmaceutical marketing on purchasing and health seeking behavior /." Abstract and full text available, 2009. http://149.152.10.1/record=b3079641~S16.

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Thesis (M.A.) -- Central Connecticut State University, 2009.<br>Thesis advisor: Joanne DiPlacido. "... in partial fulfillment of the requirements for the degree of Master of Arts in Psychology." Includes bibliographical references (leaves 103-114). Also available via the World Wide Web.

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Nikam, Prashant Tukaram. "Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801.

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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center

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Henriksen, Julia, Paulina Henriksson, and Linn Wadsten. "We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855.

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Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers a

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Díaz, Sauceda Judit. "Tourist behavior in a cross-border area: the case of Nicosia, Cyprus." Doctoral thesis, Universitat de Girona, 2016. http://hdl.handle.net/10803/395185.

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Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism from the demand side. A quantitative analysis (n=1401) at the cross-border area of Nicosia, Cyprus is proposed to analyze the drivers that lead to behavioral intentions of those international tourists visiting the cross-border area. The model tests the simultaneous relationships between sensation-seeking, perceived crowding, value, satisfaction and behavioral intentions; and it is as well test

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Andrade, Marta Fernandes Pereira. "Produtos retro : atitudes dos consumidores portugueses." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/13152.

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Mestrado em Marketing<br>A expressão retro tem ganho uma importância cada vez maior ao longo dos anos, despertando curiosidade um pouco por todos os mercados. O que significa que diversos produtos, serviços e marcas que eram utilizados no passado estão a regressar ao presente com alguma força. Esta investigação tem como objetivo entender as atitudes face aos produtos retro numa amostra de consumidores portugueses, isto é, averiguar qual a influência que a nostalgia, o colecionismo, a experiência com o passado, o interesse para com o passado, o materialismo, a procura da novidade e a necessida

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Chu, Szu-hsuan, and 朱思璇. "Consumer Variety-Seeking and Brand Switching Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/35768337815572902088.

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碩士<br>銘傳大學<br>國際企業學系碩士班<br>97<br>Generally speaking, the more understand what the consumer’s need, the more successful of the brand in the market. However, consumer’s variety-seeking tendency makes the battle of the market more treacherous. Roehrich (2004) claimed that variety seekers could be willing to buy new products or innovative brands for pursuing novelty. Roehm and Roehm (2004) further argued that the brand would lose a choice to a competitor for the sake of supplying the consumer with novelty. It wouldn’t be just the one purchase occasion’s revenue that might be lost. The switch would

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Lin, Hung-Chou, and 林鴻洲. "Effects of mood states on consumers’ variety seeking behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/62158358511585577006.

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博士<br>國立中央大學<br>企業管理研究所<br>98<br>Building upon previous research and in an attempt to better understand the influence of mood states on variety seeking (VS) tendency, this dissertation seeks to explore whether sad individuals incorporate more VS than happy ones and factors that moderate the relationship between mood states and VS. Nine experiments are investigated in this dissertation and specific emotional states (sadness and happiness) are manipulated. The results of Study 1 provide reliable evidence that sad individuals incorporate more VS than happy ones. Further, the results of Study 2 to

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YEH, JIA-ROU, and 葉佳柔. "Shopping Center Consumers' Variety Seeking Experiences and Shopping Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/erf2t6.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理系連鎖加盟管理碩士班<br>106<br>With the rise of online shopping, the sales of shopping centers still continue to grow. Updating and restructuring product/service mixes and marketing campaigns to fulfill consumers’ emotional needs during their shopping is always a critical issue in shopping centers. By utilizing Mehrabian and Russell Model (M-R Model), this study explored the relationships between shopping environment (tenant variety, price promotion variety, and promotional event variety) and consumers’ emotional states in a retail context (shopping center) and their shopping

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Huang, Kai-Lin, and 黃凱麟. "The Influence of Brand Equity Cognition and Variety-Seeking Behavior on Repurchase Intention of Mobile Phone Consumers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/81489176612213042960.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>100<br>Consumers often buy the familiar products or patronize the service providers with long-term relationship(Aaker, 1991). The mobile phone industry will increase consumers’ brand equity cognition in order to enhance the intention of buying the same brand of products. But consumers may select other brands because of their variety-seeking behaviors(Kahn, 1995). The purpose of this study is to discuss the relationships between the mobile phone consumers’ brand equity cognition and their variety-seeking behaviors. This study also discusses the influence of

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YANG, KAI-YU, and 楊鎧宇. "Effects of Product Temperature on Variety Seeking Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/74622774765272619682.

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碩士<br>明新科技大學<br>管理研究所碩士班<br>103<br>Abstract In daily life, consumers are in fact often subject to temperature changes and then impact the current purchase decision, such as: When we doing outdoor sports when the weather is hot, the purchase of drinks demand maybe more than usual, or when the weather is cold, contact with hot coffee will feel the warmth of feeling. So the temperature plays the very important role in consumer’s everyday life. Therefore, this study investigate the effect of product temperature on variety seeking behavior. Moreover, the mediate effect of need for affiliation is in

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Yeh, Hsiao-Yun, and 葉筱韻. "The Effect of Perceived Social Distanceon Variety-seeking Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/u2uz8f.

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碩士<br>臺中技術學院<br>事業經營研究所<br>97<br>The consumption patterns that characterize variety-seeking have attracted substantial attention of marketing and consumer psychological researchers over the past two decades. Its moderating many studies have explored the causes of the variety-seeking behavior and factors , but scant research has focused on the effect of purchasing for oneself or others on variety seeking behavior. Literature has indicated that perceived social distance will influence the attitude, perception, confidence and choices. The present research examines simultaneously the effect of pu

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Chan, Ai-Chia, and 詹璦嘉. "The impact of quantity-matching on variety-seeking behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/7mk5k4.

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碩士<br>臺中技術學院<br>事業經營研究所<br>98<br>The variety-seeking behavior continuously draws attention by marketing and consumer psychology researchers, and becomes one of the key issues. Many studies have explored the causes of the variety-seeking behavior and its moderating factors. Quantity-matching refers to the quantity of the choice set is equal to the quantity that consumers want to purchase. Previous studies have discussed the impact of quantity-matching on brand choices, but few have discussed the impact of quantity-matching on variety-seeking behavior. Study 1 demonstrates the influences of quan

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Cheng, Shu-yu, and 程舒瑜. "The impact of other''s opinions on variety seeking behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/49541609187690420237.

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碩士<br>國立中正大學<br>行銷管理研究所<br>96<br>One reason to perform variety seeking behavior on product is interpersonal motivation. Building on the previous theory, we suggested the different information types from interpersonal source would influence an individual’s varied behavior. Two laboratory experiments are conducted to examine the influence of other’s opinion on variety seeking behavior. The results support the author’s extrapolation that an individual in order to get more enjoyment on the shared product with the company, he would try to reach congruent opinions. Managerial implication and study l

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Chung, Jo-Hua, and 鐘若華. "The Impact of Reference Price and Scarcity on Variety-Seeking Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/48811532784213164204.

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碩士<br>國立中正大學<br>企業管理系研究所<br>104<br>Variety-seeking behavior can be observed every day. There had been a considerable amount of research in past decades on the subject of variety-seeking behavior. In the previous research, consumers would seek more varieties in multiple choices. Consumers would also more easily motivated to seek variety when under promotion and public situations. However, most of variety-seeking behavior research only discussed environment and buying behavior, seldom did them discuss product’s feature. When consumers were making buying decisions, they were easily influenced by

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"Consumer information seeking for social products." Thesis, 2015. http://hdl.handle.net/10210/13408.

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M.A. (Communication)<br>The study firstly proposed that marketing communication be approached within a social-psychological framework, where market related information is subject to both internal (cognitive) and external or social influences, specifically reference groups. The concept of information seeking within this framework implies that the consumer is actively involved in the interchange of market-related information, and that he actively seeks information relevant to his goals in the purchase situation. A broad spectrum of literature on information seeking was subsequently reviewed, whi

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Chen, Ching-Wen, and 陳靖玟. "The impacts of decision task and goal orientation on variety seeking behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/yxgkjq.

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碩士<br>臺中技術學院<br>事業經營研究所<br>97<br>The Variety-seeking behavior is one of the key issues in the domain of consumer psychology. Many studies have explored the causes of the variety-seeking behavior and its moderating factors. The topic of goal-orientation（promotion-focused vs. prevention-focused）has become an important issue in psychology and extended to the domain of consumer psychology. However, most studies regarding variety-seeking behaviors failed to address the influences of goal-orientation. Therefore, the present research used two experiments to explore the influences of decision task and

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Kwon, Kyoung-nan. "Korean and U.S. college women's fashion information seeking." Thesis, 1993. http://hdl.handle.net/1957/35728.

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The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in their use of fashion information sources during the adoption process based upon their level of fashion leadership and demographic characteristics such as age and sex. However, little is known about the influence of cultural values on the fashion adoption process. As apparel manufacturing and retailing c

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CHEN, SUN-PAN, and 陳孫盼. "Consistency or Always Prefer the New? The Tendency of Variety-seeking Investment Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/x899kj.

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碩士<br>國立中正大學<br>企業管理研究所<br>102<br>Consumer behavior study found that in order to reduce the feeling of boredom, consumers will seek new programs to keep consumption freshly. This study aims to explore whether people will also use variety-seeking strategy to invest in stocks in order to maintain the freshness? On the other word, will people always prefer new things to old ones and tend to invest in new shares? Or, will people do tend to consistently invest in a few stocks? This study constructed four experiments to verify this proposition which ruled out the program orders, amount of size, mult

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Yeh, Jing-Jung, and 葉建均. "Fast Fashion on Variety Seeking Buying Behavior-Take City Coffee as an Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/72207424096611665089.

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碩士<br>大葉大學<br>事業經營研究所<br>97<br>Fast fashion is an important trend recently. In the past, most fast fashion research topics focused on the apparel industry and the position is from the manufacturers. Fast fashion on the consumer likes what characteristics, have not explored. In this study, from a consumer point of view of the fast fashion and combined with consumer variety seeking behavior and divided into two variable. One is efficient consumer response, the other is consumer variety seeking behavior. The consumer variety seeking behavior di-vided into five factors. The research target is city

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Chen, Xiang-Han, and 陳湘涵. "The Study of Customer Knowledge, Sales Promotion and Perceived Risk to Variety Seeking Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/532s36.

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碩士<br>中原大學<br>企業管理研究所<br>102<br>The types of consumption pattern change diverse nowadays with influence on consumers in retailing environments as well as their different options of products. Parts of consumers will purchase the products which they had bought before or familiar with. Others will pursue products or brands to satisfy their self-fulfillment and also enjoy the process of shopping with joy and excitement. According to the increasing times of repeat-purchase behaviors, these processes might not be complicated and lack of fresh attractions. In addition, most consumers will bear risks

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Tan, Hsueh-Ping, and 唐雪萍. "The Effect of the Advertising Repetition Strategy on the Variety-Seeking Behavior of Brand Choice." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/44933876142269078819.

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博士<br>中國文化大學<br>國際企業管理研究所<br>87<br>The purpose of this study is to find the effect of the advertising repetition strategy on the variety-seeking behavior of brand choice. The empirical data is collected by ex-perimental design. The factorial design (4*2) is used for this experimental design. 120 volunteers are assigned randomly to 8 experimental cells. The ANOVA is used for testing the hypotheses of this research. The results of this experiment show that the hypothesis 1 and hypothesis 2 are sup-ported. It indicates that the advertising repetition decreases the degree of the variety

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Lee, Meng-Na, and 李孟娜. "The Influence of Product Involvement and Lifestyle on Variety-seeking Behavior in Product Choice Context." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/89572461456756039947.

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碩士<br>國立臺灣大學<br>商學研究所<br>90<br>[ABSTRACT] When organism senses the environmental stimulus is below at the optimum stimulation level, it will be bored and tries to increase stimulation to meet the optimum stimulation level. And then, it will demonstrate exploratory behaviors in the environment such as to reach new things, to try unfamiliar matters, or to search information in order to increase stimulation. In product choices context, consumers will satisfy their stimulation needs via buying new products or brands switching which are called variety-seeking behaviors. The variety-se

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CHANG, YIN CHU, and 張銀珠. "Research on the parents’ consumer behavior on seeking tutorial and daycare institute." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/qdh8vq.

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碩士<br>開南大學<br>商學院碩士在職專班<br>102<br>The study consists of three purposes. First, the study investigates the current state of parents decisions in selecting the after-school childcare institutions, the status of satisfaction and loyalty and schoolchildren factors in the New Taipei City. Next, the study focuses on the differences in background variables of these three independent variables. Lastly, the study aims to analyze the interrelation among parents decisions the status of satisfaction and loyalty. Major conclusions are summarized as follows: Parents with different background variables were

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Wang, Hua-Lan, and 王花蘭. "Effects of Ecologically Conscious Consumer Behavior and Consumer Novelty Seeking on the Intention of Adopting Solar Photovoltaic." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/07327918304850321686.

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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>96<br>The purpose of this research is to investigate the trend and adoption of ecologically conscious consumer behavior (ECCB) and consumer novelty seeking (CNS) on households installed with the solar water heaters. This research received 216 effective samples from the total 500 mailed and Internet questionnaires and In-depth interviews. Confirmatory Factor Analysis (CFA) and Multiple Regression Analysis analyze the data. The result indicates that household consumers who will have higher intentions of adopting the Solar Photovoltaic are people aged from 41 to

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Benidir, Samia. "Information seeking behavior during the decision making process a case study /." 1991. http://books.google.com/books?id=1op9AAAAMAAJ.

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Thesis (Ph. D. in Library and Information Studies)--University of California, Berkeley, May 1991.<br>eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 226-244).

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Chang, Shih-Hua, and 張世樺. "The Impacts of Consumer Variety-Seeking, Interaction of Demand and Technology Acceptance Model on Self-Service Technology in Baby boomers." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/87200228728261711210.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>100<br>The needs of the baby boom generation has been the mainstream of the market can not be ignored. With the change of their age, produce from many different demand . Because of its diverse needs, and a large market niche.. Therefore, enterprises, able to master the demand features of the baby boomers is very important. In view of the above, the main purposes of this study are baby boomers, their technology acceptance model, the interaction of demand and the tendency to seek diversification, and how their self-concept will be reflected in the attitude and the w

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"Levels of involvement, consumer information seeking and interest stimulation: an experiment on television advertising." 1997. http://library.cuhk.edu.hk/record=b5889116.

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by Fong Sze Nga, Natalie.<br>Questionnaire in Chinese.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1997.<br>Includes bibliographical references (leaves 78-84).<br>Acknowledgments --- p.i<br>Abstract --- p.ii<br>Chapter I. --- Introduction --- p.1<br>Chapter A. --- Overview<br>Chapter B. --- Purposes<br>Chapter C. --- Reasons for selecting television commercials<br>Chapter D. --- Objectives of the study<br>Chapter E. --- Outline of this research report<br>Chapter II. --- Theoretical Framework --- p.8<br>Chapter A. --- Shared themes on involvement<br>Chapter B. --- Statement of pro

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Tsai, Meng-Shan, and 蔡孟珊. "Consumer purchasing behavior of the internet market–The consideration of extremeness seeking and similarity effects." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06409557074364804636.

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碩士<br>東吳大學<br>資訊管理學系<br>99<br>In recent years, context effects, such as the compromise effect and attraction effect, have been received much attention by many behavior researchers and marketers. Among context effects, the extremeness seeking and similarity effects are less discussed by scholars. However, these two effects are popular phenomena in realistic consumer purchasing problems, and they also provide important implications for marketing. Therefore, this dissertation considers the degree of consumers' ambiguity and the degree of consumers' preference to explore the extremeness seeking an

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Liu, Pei-Fen, and 劉佩芬. "Study on Consumer Behavior of Physical Therapy - To Investigate the Healthcare-Seeking Behavior of Self-paying Physical Therapy Service for the Musculoskeletal Disorders." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4pnftn.

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碩士<br>國立陽明大學<br>物理治療暨輔助科技學系<br>104<br>Background: It was reported that more than 50 percent of adults suffered from the musculoskeletal pain in Taiwan. Great demand for treatment is expected. Physical therapy consisting of manual therapy, movement therapy and modality therapy has been thought to be the profession for people with musculoskeletal pain to seek the help. However, alternative medicine including eastern medicine, acupressure, massage and spa etc. seems to be a popular choice for people who want to find help for their musculoskeletal discomforts. Since the factors of the healthcare-s

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Rodrigues, Raquel. "Tudo diferente ou tudo igual? Desenvolvimento de uma escala de procura de variedade." Master's thesis, 2011. http://hdl.handle.net/10071/4925.

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A procura de variedade consiste na tendência de procurar variação na estimulação através de um comportamento variado que se reflecte no consumo de produtos e ou realização de actividades que sejam novidade. Com o intuito de aceder a esta tendência, vários instrumentos têm sido utilizados. Porém, na sua generalidade apenas medem este construto por aproximação, dado que a maioria dos instrumentos não foi criada com este propósito. Das várias escalas sleccionadas na literatura da área, existe apenas uma que é específica para este construto (Varseek, Van Trijp & Steenkamp, 1992), sendo no entanto

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Toco, Virgínia Débora. "Comportamento do consumidor: diferenças individuais na procura de variedade." Master's thesis, 2012. http://hdl.handle.net/10071/5464.

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Códigos PsycINFO: 3900, 3920, 2200, 2222<br>A procura de variedade reflecte-se na tendência do consumidor em procurar diversidade nas suas escolhas de bens e/ou serviços. Existem diversos instrumentos encontrados na literatura, que acedem à tendência de procura de variedade, contudo, muitos fazem-no de forma indirecta ou são restritos a domínios muito específicos (e.g., alimentação). O nosso estudo tem como principal objectivo, a validação em português de instrumentos que permitam aceder às diferenças individuais na tendência de procura de variedade, de uma forma mais abrangente. Neste sentido

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