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Journal articles on the topic 'Visual Merchandising'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 September 2023

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1

Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (September 1, 2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach. The value of the research study lies in its contribution to the development of strategic visual merchandising elements that can be used in the retail strategies of apparel retailers. Incorporating visual merchandising elements can improve visual merchandising proficiency and thus have greater impact on store design and layout, as well as when designing and planning new stores.
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2

Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.
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3

Araujo, Myvrian Hazy Braga de, Henrique César Melo Ribeiro, and Elaine Pontes Bezerra. "VISUAL MERCHANDISING: a Vitrine e sua Influência no Comportamento do Consumidor." Revista de Gestão e Contabilidade da UFPI 4, no. 2 (December 15, 2017): 56. http://dx.doi.org/10.26694/2358.1735.2017.v4ed25668.

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A exposição dos produtos e seu visual no ponto de venda são ações realizadas pelo visual merchandising, que busca dar visibilidade aos produtos e influenciar o comportamento do consumidor, sendo a vitrine, uma das ferramentas do visual merchandising. O objetivo geral do presente estudo é entender como as ações do visual merchandising aplicado na vitrine buscam influenciar o comportamento do consumidor. No referencial teórico estão explanados os seguintes temas: Marketing e Varejo, Merchandising e Visual Merchandising, A Vitrine, Comportamento do Consumidor e Percepção Visual do Consumidor. Quanto à metodologia a pesquisa é qualitativa, exploratória, descritiva e explicativa, bibliográfica, documental e estudo de casos múltiplos, pois foram entrevistados profissionais responsáveis pelo visual merchandising e vitrine de três lojas de departamento de roupas e acessórios. A análise e discussão possui triangulação dos dados por meio de observação, entrevista e documentos de websites. Os objetivos da pesquisa foram atingidos, pois, os resultados encontrados mostram que as lojas buscam se comunicar com seus consumidores por meio da vitrine, despertando o desejo pela compra de determinados produtos e, ainda, focam no público-alvo, mediante treinamentos e estudos acerca do visual merchandising e da vitrine.PALAVRAS-CHAVE: Visual merchandising. Comportamento do Consumidor. Vitrine.
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4

Redler, Jörn. "Online Visual Merchandising (OVM)." WiSt - Wirtschaftswissenschaftliches Studium 48, no. 10 (2019): 52–54. http://dx.doi.org/10.15358/0340-1650-2019-10-52.

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Als wichtiger Vertriebs- und Kommunikationskanal steht der Onlineshop im Fokus. Besonders für Handelsunternehmen ist er oftmals die wesentliche und markenprägende Schnittstelle zum Kunden. Das Online-Visual-Merchandising befasst sich mit der Ausgestaltung des Onlineshop aus Marketingsicht. Es ist ein grundlegender, aber spezifischer Zugang, der einen theoretisch und praktisch relevanten Analyse- und Gestaltungsrahmen zur Verfügung stellt.
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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (June 18, 2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shown that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.
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6

Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (December 30, 2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.

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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase both the sales and the communication effect of the stores.
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7

Dewanti, Retno, Jefry Leonard, and Tjia Fie Tjoe. "Peran Pembelian Spontan dalam Menentukan Citra Merek Café." Binus Business Review 3, no. 2 (November 30, 2012): 819. http://dx.doi.org/10.21512/bbr.v3i2.1364.

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Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.
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8

Cant, M. C., and Mrs Y. Hefer. "Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores." Journal of Applied Business Research (JABR) 28, no. 6 (October 26, 2012): 1489. http://dx.doi.org/10.19030/jabr.v28i6.7356.

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Retailing per se has been with us since the beginning of time. Over the years retailing methods and techniques have been adapted and changed in order to meet the demands of the market. In the same way the in store activities aimed at the consumer has been evolving and changing. At first the focus was on merchandising per se, but even merchandising has become more focussed and professional and specialised. This has led to this study focussing on visual merchandising and its effect or not - on consumer spending. Much has been said about visual merchandising displays and the effect it has on consumer perceptions. Consumers perceptions towards visual merchandising displays are investigated and evaluated in this study. The primary research question that was posed in this study was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and nave sketches. The data was analysed by means of a thematic analysis process. The main conclusions that can be drawn from this research is that the perceptions of visual merchandising displays are subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store.
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9

Siva Vineela, G. "Visual Merchandising in Retail Sector." International Journal of Management Studies VI, no. 3 (June 10, 2019): 40. http://dx.doi.org/10.18843/ijms/v6si3/05.

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10

Demetresco, Sylvia. "Vitrinas: arte versus visual merchandising." dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda 2, no. 2 (February 14, 2008): 44. http://dx.doi.org/10.26563/dobras.v2i2.376.

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Existe, hoje, uma forte relação da arte com o Visual Merchandising (VM ), relação tão próxima como a existente entre consumidores e produtos. Surgem no marketing novas palavras, por exemplo, crossover, definida como o fenômeno de transversalidade entre disciplinas e que nas aproximações entre arte e Visual Merchandising não impõe mais uma diferença gritante, mas sim apresenta um novo espaço no qual os artistas vêem a loja, o museu e o espaço do comércio como uma fonte de renda, reunindo a arte ao mundo do glamour da moda e ao consumo. E vice-versa. O VM , que sempre criou espaços estéticos e inovadores para a moda, invade outros campos de experimentação na construção de novas organizações de sentidos que, agora, se vêem refletidos na arte, nas exposições, nas bienais, nas galerias, nos desfiles, ao expor produtos e marcas, ao pensar o percurso do espectador/consumidor nesses ambientes (...)
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11

Seleznova, Olha, Olena Rudinska, and Nataliia Kusyk. "The Influence of Visual Merchandising on the Formation of Customer Loyalty." Marketing and Digital Technologies 4, no. 3 (September 25, 2020): 44–54. http://dx.doi.org/10.15276/mdt.4.3.2020.5.

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The aim of the article. In modern conditions, marketing exists on a border between the traditional and the digital. The visual merchandising affects not only stationary but also online stores. It must be adapted to volatile trading conditions and be adapted to consumer behavior and needs. The authors believe that the ultimate goal of modern marketing is not only in the purchase of goods or services, but in the achievement of customer loyalty as well. Because in the changing of conditions of the economies of countries, high load of information, oversaturation of commodity markets and accelerating the overall pace of society, there is a need to form loyalty to their own customers for the survival of enterprises. Convenience of purchase, the level of service quality, price, quality and compliance with existing trends in the goods are the main motivation to the purchase and a prerequisite to the formation of loyalty. The aim of the article is to substantiate the influence of visual merchandising on the formation of customer loyalty on the example of a stationary and online store. The results of the analyses. The article investigates the tools of visual merchandising of a stationary and online store in the context of its influence on the formation of customer loyalty. The influence of modern marketing trends on the concept of AIDA and its transformation into 5A is revealed. The step-by-step content of the buyer's path from the stage of knowledge to the stage of propaganda is detailed and described. The essence of visual merchandising and the composition of its main elements are given. It has been shown how visual merchandising influence customer loyalty at the stage of purchasing through visual elements such as lighting, colors, fonts, signs, shop windows, shelves and cabinets, position of goods at the point of sale, place of store, etc., which in combination form impressions of the buying process and consumer satisfaction. There are revealed the tasks and tools of visual merchandising with details and descriptions of most of them. It is justified the choice of the store for conducting a study of the impact of visual merchandising on customer loyalty. The difference between the tools of visual merchandising of a stationary and online store on the example of Zara clothing retail chain is analyzed. A brief description of Zara store is presented. The possible actions of the buyer at the stage of the purchase process and the composition of the elements of visual merchandising of the website are analyzed. The analysis of the buyer's path in a stationary store is given. It is concluded about the different advantages of both options of trade, i.e. the possibility of direct contact with goods and the possibility of remote purchase. Possible mistakes of visual merchandising in the process of loyalty formation are indicated. It is also recommended to use additional principles of visual merchandising to enhance the positive effect (the pyramid principle and the rule of three). The scientific novelty of the work is the allocation of visual merchandising as a separate tool in the process of forming customer loyalty, which is justified by the extension of the AIDA concept to 5A: to aware, to appeal, to ask, to act, to advocate. Conclusions and perspectives for further research. Visual merchandising affects customer loyalty quite indirectly, which is unnoticed by the customer. But since it provides comfort of the purchase process through visual elements such as colors, spatial compositions, shop windows, lighting, location, signs, billboards, markings, etc., its impact should be taken into account in the marketing activities of enterprises. Prospects for further development should be in more detailed studies of visual merchandising in terms of information technology used in modern marketing. Keywords: marketing 4.0, loyalty, visual merchandising, stationary store, online store.
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Novia, Jessica. "The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable." Winners 16, no. 1 (March 31, 2015): 1. http://dx.doi.org/10.21512/tw.v16i1.1537.

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This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.
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13

Hefer, Yolande, and Elsa Nell. "Visual merchandising displays: the fashion retailer’s competitive edge?" Journal of Governance and Regulation 4, no. 4 (2015): 408–11. http://dx.doi.org/10.22495/jgr_v4_i4_c3_p6.

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Visual merchandising has been called the silent salesman and retailers will be wise to use this silent salesman to enhance their total offering. This makes the in-store environment the perfect tool for fashion retailers to create a competitive advantage that other retailers might not have. The main research objective of this study was to explore if visual merchandising displays can be utilised to create a competitive advantage in fashion retail stores. A secondary objective was to explore the effect that visual merchandising displays have on a fashion retailer’s retail image. Qualitative research was performed by means of focus groups and the respondents were selected by means of purposive sampling. Thereafter, the data was analysed using thematic analysis. The results indicated that visual merchandising displays not only influence store image by communicating product quality and store character, but that they also create a purchasing environment that encourages impulse buying.
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14

Bonera, Michelle, and Elisabetta Corvi. "The Relevance of Visual Merchandising for Online Retailers." International Journal of Applied Behavioral Economics 3, no. 4 (October 2014): 1–16. http://dx.doi.org/10.4018/ijabe.2014100101.

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In response to consumer needs for online sensory experiences and ease of access to information, developments in online visual merchandising techniques can help to enhance the virtual environment for e-shopping. Online visual merchandising helps to reduce perceived risk for the consumer, so enabling Internet-based shopping to compete with—or to augment—traditional sales channels. The present analysis aims to test a hypothesized relationship between the visual merchandising techniques in use on those Web sites and the commercial success of fashion industry e-commerce sites (as measured by traffic data). The study uses content analysis to assess the visual merchandising techniques of 30 distribution companies in the clothing industry. On the basis of these findings, commercial enterprises of this kind using the online channel should be better able to understand the limitations and/or strengths of their current Web site, and to improve the effectiveness of their virtual environment for e-shopping.
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Putra, Kadek Dika Arya, and I. Nyoman Nurcaya. "PENGARUH LAYOUT TOKO DAN VISUAL MERCHANDISING TOKO TERHADAP KEPUASAN KERJA KARYAWAN SUPERMARKET TIARA DEWATA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (March 4, 2019): 3086. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p18.

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Friendly service is a key to being able to maintain a retail business in the midst of many emerging retail types. To be able to survive and be able to provide customer-friendly services, the company is required to be able to create employee satisfaction in working through the arrangement of shop layouts and visual merchandising stores in outlets. In line with this, this study aims to determine the effect of shop layout and visual store merchandising on employee satisfaction at the Tiara Dewata Denpasar Supermarket. This research was conducted at the Denpasar Tiara Dewata Supermarket using a sample size of 88 people with a saturated sample method. Data collection was obtained from the results of questionnaires at the Denpasar Tiara Dewata Supermarket using as many as 16 indicators and the indicators were measured using a Likert scale. The data analysis techniques used in this study are multiple regression analysis and accompanied by classical assumption and hypothesis testing. The results of the study found that shop layout and visual store merchandising partially had a positive and significant effect on employee satisfaction. In addition, shop layout and visual merchandising stores simultaneously have a positive and significant effect on employee satisfaction. This result confirms that to improve employee satisfaction the company is expected to be able to create a comfortable and safe atmosphere of the office environment through structuring shop layout and visual merchandising stores. Keywords: store layouts, visual merchandising stores, employee satisfaction
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Isnaini, Nurul Silfiyah, and Noerchoidah. "Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior." Journal of Applied Management and Business (JAMB) 2, no. 1 (July 29, 2021): 1–11. http://dx.doi.org/10.37802/jamb.v2i1.152.

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This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.
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Kertiana, I. Kadek Dian, and I. Gst A. Kt Sri Artini. "PENGARUH VISUAL MERCHANDISING, ATMOSFER TOKO, DAN DISPLAY PRODUK TERHADAP IMPULSE BUYING PELANGGAN RAMAYANA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 11 (November 3, 2019): 6533. http://dx.doi.org/10.24843/ejmunud.2019.v08.i11.p08.

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Tujuan penelitian ini adalah untuk mengetahui pengaruh visual merchandising, atmosfer toko, dan display produk terhadap impulse buying.Penelitian ini di lakukan di Ramayana department store, Jl. Diponegoro No. 103 Denpasar, Bali. Teknik pengambilan sampel penelitian ini adalah non probability samplingdan purposive samplingsebanyak 100 responden. Teknik analisis menggunakananalisis regresi linier berganda.Hasil analisis data menunjukkan bahwa kegiatan visual merchandising berpengaruh negatif dan tidak signifikan terhadap impulse buying. Atmosfer toko berpengaruh negatif dan tidak signifikan terhadap impulse buying. display produk berpengaruh positif namun tidak signifikan terhadap impulse buying. Hasil penelitian ini diharapkan dapat digunakan oleh pebisnis ritel dan manajemen produk Ramayana department store dalam menyusun strategi, variabel visual merchandising, atmosfer toko dan display produk telah terbukti dua dari tiga variabel tersebut memiliki dampak tidak signifikan terhadap pembelian impulse. Variabel lain perlu dipertimbangkan sehingga dapat mengoptimalkan impulse buying dan omzet perusahaan. Kata kunci:Impulse buying, visual merchandising, atmosfer toko, display produk.
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Hefer, Yolande, and Michael C. Cant. "Visual Merchandising Displays Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers." International Business & Economics Research Journal (IBER) 12, no. 10 (September 30, 2013): 1217. http://dx.doi.org/10.19030/iber.v12i10.8132.

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Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question explored the effect visual merchandising displays have on consumer behaviour. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. Focus groups were used to collect the first round of data, where after nae sketches were used to support the findings. The focus groups and nae sketches were analysed by means of thematic analysis. The findings indicated that the visual merchandising displays guide consumers in the direction of the products they are seeking and that it also guides their decisions. The participants agreed that their buying behaviour is influenced on a subconscious level, based on the eminence of the visual merchandising displays, as well as their personal preferences and gender.
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Banjar, Asyifa Khaerunisa, and Kastawan Mandala. "PENGARUH LAYOUT TOKO, VISUAL MERCHANDISING DAN SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA CV. FENNY DENPASAR." E-Jurnal Manajemen Universitas Udayana 11, no. 12 (December 31, 2022): 2085. http://dx.doi.org/10.24843/ejmunud.2022.v11.i12.p06.

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The increasing needs of people for everyday products give rise to many new businesses that offer a wide variety of items in accordance with the wishes of consumers. This triggers the company to continue to make new innovations to maintain the company's success. Store layout, visual merchandising, and service quality are factors that have a great opportunity to meet customer satisfaction where it is one of the determining factors for the success of the company. In line with this, this study was conducted to determine how much influence the store layout, visual merchandising and service quality on consumer satisfaction. This study was conducted at CV Fenny Denpasar with 110 respondents using purposive sampling. Data collection was done by distributing questionnaires. The data analysis techniques used is multiple regression analysis. Results showed that store layout has a significant positive effect on consumer satisfaction, Visual merchandising has a significant positive effect on consumer satisfaction, Service quality has a significant positive effect on consumer satisfaction. Results confirmed that to improve customer satisfaction, the company is expected to be able to improve the arrangement of the store layout, improve visual merchandising and improve service quality in the store. Keyword: store layout, visual merchandising, service quality, customer satisfaction
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Muhamad, La Robbi'u. "IMPLEMENTASI VISUAL MERCHANDISING SEBAGAI STRATEGI PEMASARAN BUTIK DI BINTARO JAKARTA." Jurnal Utilitas 7, no. 2 (October 1, 2021): 50–57. http://dx.doi.org/10.22236/utilitas.v7i2.8428.

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This research aims to find out the Implementation of Visual Merchandising in one of the Boutiques in the Bintaro area of Jakarta. This research uses descriptive qualitative research methods. The data source is selected by purposive sampling with criteria to master or understand the Implementation of Visual Merchandising, the number of informants as many as 3 people consisting of Sales Team, Digital Marketing, and CEO. Data collection techniques were conducted in one of the Boutiques in Bintaro area of Jakarta and one of CV in Jakarta, using non-participatory observation techniques, interviews, documentation studies, and triangulation. The results of the study, Implementation of Visual Merchandising in one of the Boutiques in Bintaro area of Jakarta, include; 1) Display Elements, 2)Display Components, 3)Display Principles. The implementation of Visual Merchandising in one of the Boutiques in Bintaro area of Jakarta applies the Scandinavia concept or theme. So that the display elements, display components, and display principles are inseparable from the Scandinavian concept or theme.
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21

Waseem, Hafsa. "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers." Sukkur IBA Journal of Management and Business 5, no. 1 (July 4, 2018): 85. http://dx.doi.org/10.30537/sijmb.v5i1.191.

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The study was conducted to identify the relationship between young adult consumer’s impulse buying behavior and visual merchandising. Five techniques of visual merchandising which are window display, store layout, lighting, promotional signage and brand name was considered in the study to determine the effect. A convenient sampling technique was used to gather data. The young adult consumer’s including male and female (N=290, age range between 16 to 35 years) was considered for data gathering. To study the variables, questionnaire is adapted from different author’s (Rook & Fisher, 1995),(Bhalla & Anuraag, 2010),(Wanninayake & Randiwela, 2007),(Dua & Karolia, 2008),(Bhatti & Latif, 2014). Stepwise regression showed that five dimensions of visual merchandising window display, store lay out, lighting, promotional signage and brand name effect young adults consumers’ impulse buying behavior directly. Findings also indicate that Visual merchandising has turned out to be an essential variable nowadays to attract consumers and to increase sales.
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Demetresco, Sylvia. "Vitrinas: o visual merchandising no Japão." dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda 6, no. 13 (January 24, 2013): 39. http://dx.doi.org/10.26563/dobras.v6i13.135.

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Sabemos que formas de ver e de apreender a paisagem mud Recentemente estive no Japão e percebi que, de modo quase imperceptível, somos conduzidos para o interior das lojas, atraídos pela maneira com que os produtos são expostos. Para entender esse movimento, é interessante observar atentamente o modo de deslizar o olhar do sujeito e sua relação com os produtos e o convite que se efetiva na organização desses espaços (...)
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Nikolić, Jelena. "Art and messages of visual merchandising." Tekstilna industrija 67, no. 4 (2019): 52–57. http://dx.doi.org/10.5937/tekstind1904053n.

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Rowe, June. "Visual merchandising: The image of selling." Visual Studies 29, no. 1 (January 2, 2014): 122. http://dx.doi.org/10.1080/1472586x.2014.863035.

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Chowdhary, Usha, and Crystal Hutson. "Textile Testing and Visual Merchandising Displays." Journal of Family & Consumer Sciences 110, no. 2 (June 1, 2018): 29–36. http://dx.doi.org/10.14307/jfcs110.2.29.

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Choo, Ho Jung, and So-Yeon Yoon. "Visual merchandising strategies for fashion retailers." Journal of Global Fashion Marketing 6, no. 1 (January 2, 2015): 1–3. http://dx.doi.org/10.1080/20932685.2014.971489.

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Balamurugan, A. B. "EMERGENCE OF VISUAL MERCHANDISING PRACTICES IN ORGANIZED RETAIL INDUSTRY IN PONDICHERRY WITH SPECIAL REFERENCE TO DEPARTMENTAL STORES." International Journal of Research in Commerce and Management Studies 04, no. 02 (2022): 48–61. http://dx.doi.org/10.38193/ijrcms.2022.4205.

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"Time Value" is as important as the value for money. People have too few times and naturally affect the need for effective visual Merchandise, ultimately. This study is based on basic retail research, visual merchandising visual status, how to distinguish between competitors and meets customer satisfaction, and satisfies customer satisfaction. Despite the global economy of Indian retailers, it is still optimistic about the growth of India. The Indian economy is more stable than other economies around the world, and the rest of the world and the Indians cannot be confused. People with disposable income without economic downturn or recession will act. Likewise, retailers shouldn't complain about low sales, especially in India, where thousands of festivals and weddings are held throughout the year. But the eternal question is how to attract consumers. The answer is visual merchandising. Merchandising plan and the back of your home should be planned efficiently and carefully. Optimizing the retail space of your store is important. Visual merchandising can be stored regularly and can keep the
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Wiguna, Pande, and Ni Wayan Wijayanti. "PENGARUH WORD OF MOUTH (WOM), VISUAL MERCHANDISING DAN CREATIVE PROMOTION TERHADAP IMPULSE BUYING MINYAK KUTUSKUTUS DI DENPASAR." Jurnal Ilmiah Manajemen dan Bisnis 4, no. 1 (June 14, 2019): 48. http://dx.doi.org/10.38043/jimb.v4i1.2158.

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Pengaruh Word of Mount (WOM), Visual Marchandising dan Creative Promotion Terhadap Impulse Buying Minyak Kutus-Kutus di Denpasar. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, visual merchandising, dan creative promotion secara parsial dan simultan terhadap impulse buying. Penelitian ini dilakukan pada konsumen minyak kutus-kutus di Kota Denpasar. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Untuk memperoleh data dalam penelitian ini dilakukan dengan menyebarkan kuisioner. Jumlah indikator penelitian sebanyak 17 item. Sehingga jumlah sampel dalam penelitian ini adalah 85. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS for windows 23.0. Hasil uji t dalam penelitian ini yaitu word of mouth 0.046, visual merchandising sebesar 0.000, dan creative promotion sebesar 0.000 ini menunjukkan bahwa secara parsial ketiga variabel tersebut berpengaruh positif dan signifikan terhadap impulse buying. Hasil uji f dalam penelitian ini yaitu sebesar 0.000 yang artinya secara simultan variabel word of mouth, visual merchandising, dan creative promotion berpengaruh positif dan signifikan terhadap impulse buying. Kata kunci: word of mouth, visual merchandising, creative promotion, dan impulse buying
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González Marzar, Rita. "Reflexiones en torno al papel de la arquitectura en el visual merchandising como parte integral del plan estratégico de comunicación para eventos." IROCAMM-International Review Of Communication And Marketing Mix 1, no. 4 (2021): 63–72. http://dx.doi.org/10.12795/irocamm.2021.v01.i04.06.

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El presente trabajo tiene como objetivo comprobar cómo el Visual Merchandising debe ser integrado al plan de comunicación estratégica. También buscamos realzar el rol de la arquitectura dentro del plan de global de rentabilidad y comunicación para un evento, enfatizando sobre los beneficios obtenidos cuando ponemos la experiencia del consumidor en el centro del diseño arquitectural. Lo anterior se manifiesta claramente cuando observamos un recorrido que está diseñado de manera que estimula todos los sentidos humanos, con lo que se generan ciertas emociones que van a modificar la percepción sobre la identidad de una corporación o de un evento. Proponemos, pues, proyectarnos en el futuro e investigar sobre nuevos conceptos y tendencias (digitales y nuevas tecnologías) que se estarán aplicando en el campo del visual merchandising y que tendrán un impacto en eventos corporativos o de otro tipo. Y posicionamos al visual merchandising como a un reflejo de la constante evolución ritmada por las nuevas tecnologías. Es por esto que el visual merchandising se encuentra en permanente reinvención de si mismo en relación con los nuevos códigos emergentes, facilitando así la comunicación entre generaciones.
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Muñoz-Leiva, Francisco, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, and Sérgio Moro. "Past, present, and future research on self-service merchandising: a co-word and text mining approach." European Journal of Marketing 55, no. 8 (May 21, 2021): 2269–307. http://dx.doi.org/10.1108/ejm-02-2019-0179.

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Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.
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Selvabaskar, Dr S., Dr K. G. Prasanna Sivagami, Dr K. Nigama, and Dr R. Alamelu. "Role Of Visual Merchandise Elements In A Mall Environment." Restaurant Business 118, no. 8 (August 23, 2019): 73–79. http://dx.doi.org/10.26643/rb.v118i8.6953.

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Visual merchandising in apparel retail stores is gaining its own importance in presentation and selling of merchandise. It influences the customer to a greater extent especially in shopping malls where people do window shopping. The main objective of this paper is to highlight various Visual Merchandising (VM) trends observed in shopping malls with reference to apparel retail and the related perception of the shoppers.
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Lubaba, Hanny, and Masyhuri Masyhuri. "PEMBELIAN IMPULSIF SELAMA PANDEMI COVID-19: MODEL MEDIASI." Jurnal Ekobis : Ekonomi Bisnis & Manajemen 11, no. 2 (September 28, 2021): 214–23. http://dx.doi.org/10.37932/j.e.v11i1.376.

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Penelitian ini bertujuan untuk menguji pengaruh visual merchandising terhadap pembelian impulsif yang dimediasi oleh emosi positif pada Toko Miniso Malang. Sampel penelitian ini adalah 100 pelanggan dari Toko Miniso Malang. Kuesioner digunakan untuk memperoleh jawaban responden tentang variabel cyang diteliti dengan menggunakan purposive sampling. Data dianalisis menggunakan pemodelan persamaan struktural menggunakan partial least square (PLS 3.0), yang kemudian digunakan untuk menjawab hipotesis penelitian. Hasil penelitian menemukan bahwa visual mmerchandising tidak berpengaruh signifikan terhadap pembelian impulsif, visual merchandising berpengaruh signifikan terhadap emosi positif, dan emosi positif memediasi visual merchandising terhadap pembelian impulsif. Adanya emosi positif akan turut meningkatkan pembelian impulsif, sehingga elemen emosi positif harus ditampilkan di dalam toko. Munculnya emosi positif dapat dilakukan dengan cara memaksimalkan kondisi internal gerai seperti faktor kenyamanan, keindahan dan tata letak yang menarik.
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Wijayanti, Cynthia Anna, and Karenina Ivy Christiansen. "APAKAH BAURAN PEMASARAN, ATMOSFER TOKO DAN TAMPILAN PRODUK BERPENGARUH PADA PERILAKU PEMBELIAN TIDAK TERENCANA DI OKEMART PALEMBANG?" Klabat Journal of Management 4, no. 1 (February 28, 2023): 44. http://dx.doi.org/10.60090/kjm.v4i1.915.44-77.

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This study examines the effect of the product, price perception, location, marketing, store atmosphere, and visual merchandising on impulse buying behavior. The Okemart Minimarket, one of Palembang's minimarkets, is the subject of this research. An early poll was conducted at the start of the study, which revealed that visual merchandising did not influence impulse buying behavior. The participants in this study were all Palembang City residents who had shopped at the Okemart Minimarket at least twice in the previous six months. In this study, non-probability purposive sampling was used to select a sample of 207 respondents using an electronic questionnaire. The data was gathered, collected, and analyzed using SmartPLS software and the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach. This study used a one-tailed statistical test with a significance level of 0.05. The findings of this study showed that impulse buying behavior is influenced by price perception, store atmosphere, and visual merchandising, but not by product, location, and promotion. The managerial implications of this study offer several recommendations and bring new ideas to the Okemart Minimarket, including a focus on product resiliency, parking lot extension, and other promotional activities to boost impulse buying inside the store. Keywords: Impulse Buying Behavior, Marketing Mix, Okemart Minimarket Palembang, Store Atmosphere, Visual Merchandising. Penelitian ini mengkaji pengaruh produk, persepsi harga, lokasi, pemasaran, suasana toko, dan visual merchandising terhadap perilaku impulse buying. Minimarket Okemart, salah satu minimarket Palembang, menjadi subjek penelitian ini. Jajak pendapat awal dilakukan pada awal penelitian, yang mengungkapkan bahwa visual merchandising tidak mempengaruhi perilaku pembelian tidak terencana. Responden penelitian ini adalah seluruh warga Kota Palembang yang telah berbelanja di Minimarket Okemart setidaknya dua kali dalam enam bulan sebelumnya. Pada penelitian ini menggunakan teknik non-probability purposive sampling untuk memilih sampel sebanyak 207 responden yang memenuhi kriteria dengan menggunakan kuesioner elektronik. Data dikumpulkan dan dianalisis menggunakan perangkat lunak SmartPLS dengan pendekatan Partial Least Square – Structural Equation Modeling (PLS-SEM). Penelitian ini menggunakan uji statistik satu arah dengan tingkat signifikansi 0,05. Temuan penelitian ini menunjukkan bahwa perilaku impulse buying dipengaruhi oleh persepsi harga, suasana toko, dan visual merchandising, tetapi tidak oleh produk, lokasi, dan promosi. Implikasi manajerial dari penelitian ini menawarkan beberapa rekomendasi dan membawa ide-ide baru ke Minimarket Okemart, termasuk fokus pada ketahanan produk, perluasan tempat parkir, dan kegiatan promosi lainnya untuk meningkatkan pembelian impulsif di dalam toko. Kata Kunci: Atmosfer toko, Bauran pemasaran, Minimarket Okemart Palembang, Perilaku pembelian tidak terencana, Visual merchandising.
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Nikolić, Jelena. "Visual merchandising and new ways of communication." Tekstilna industrija 69, no. 3 (2021): 37–40. http://dx.doi.org/10.5937/tekstind2103037n.

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In the newly created unusual circumstances, what follows is a transformation of three principles of a visual merchandising from real to virtual experience of visual, tactile (emotional) perception of the customer, balanced offer and freedom of choices. Finding and adopting new methods of visual merchandising and models of communication aim to, globally, give fashion brands efficient and fast access to each individual and can enter into a virtual dialogic form with them, providing virtual vision, tactility and emotion so that the potential buyer would be an active participant and make a certain choice.
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Demetresco, Sylvia. "Vitrinas: 2087, a loja do futuro!" dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda 3, no. 7 (February 7, 2009): 56. http://dx.doi.org/10.26563/dobras.v3i7.259.

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2087? Eu não estarei viva ... meus netos serão velhinhos... mas como será o consumidor do futuro? Um dos trabalhos apresentados no fim do ano letivo de 2008/2009 – em junho nas escolas europeias – na Escola Superior de Visual Merchandising, em Vevey, na Suíça, teve como proposta refletir sobre o visual merchandising daqui a alguns anos, quando as matérias-primas estarão escassas no planeta (...)
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López Chiriboga, María Alexandra, ´Angel Xavier Solórzano Costales, and Valeria Alexandra Correa. "Merchandising visual e interiorismo comercial en boutiques familiares." VISUAL REVIEW. International Visual Culture Review 7, no. 2 (December 2, 2020): 185–98. http://dx.doi.org/10.37467/gka-revvisual.v7.2463.

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El objeto de este estudio fue analizar la presencia del merchandising visual dentro del interiorismo comercial en boutiques familiares. La experiencia de compra del cliente y su percepción respecto a los medios de acción empleados. Se tomó punto de referencia la tienda colombiana GEF, a partir de lo cual se establecieron criterios de evaluación en un caso específico la boutique ecuatoriana Con detalles y colores. La investigación descriptiva aplicada permitió obtener como resultado un diagnóstico de marca y gestión, y plantear un modelo conceptual para ser usado en locales tipo. El vínculo planificado merchandising – ambientación genera fidelización y rentabilidad.
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Rizzi, Antonio, and Andrea Volpi. "RFID-enabled visual merchandising in apparel retail." International Journal of RF Technologies 8, no. 4 (February 22, 2018): 213–31. http://dx.doi.org/10.3233/rft-181788.

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Kwon, Wi Suk. "Online Visual Merchandising : an Impression Formation Perspective." International Journal of Costume and Fashion 9, no. 2 (December 31, 2009): 19–34. http://dx.doi.org/10.7233/ijcf.2009.9.2.019.

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Gudonavičienė, Rasa, and Sonata Alijošienė. "Visual Merchandising Impact on Impulse Buying Behaviour." Procedia - Social and Behavioral Sciences 213 (December 2015): 635–40. http://dx.doi.org/10.1016/j.sbspro.2015.11.464.

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Liczmańska, Katarzyna, and Danuta Balcerak. "VISUAL MERCHANDISING NA PRZYKŁADZIE SIECI SKLEPÓW MOHITO." Acta Universitatis Nicolai Copernici Zarządzanie 43, no. 2 (September 1, 2016): 141. http://dx.doi.org/10.12775/aunc_zarz.2016.024.

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Daraninggar, Ogi Dhaneswari, Serli Wijaya, and Hatane Semuel. "The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity." Gadjah Mada International Journal of Business 22, no. 3 (December 6, 2020): 232. http://dx.doi.org/10.22146/gamaijb.56349.

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The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.
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Mutiar, Mitha Tri, Acep Samsudin, and Dicky Jhoansyah. "Analisis Pengaruh Kelengkapan Produk dan Visual Merchandising terhadap Keputusan Pembelian Konsumen." Journal of Management and Bussines (JOMB) 4, no. 1 (March 26, 2022): 108–14. http://dx.doi.org/10.31539/jomb.v4i1.739.

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The purpose of this study was to measure the effect of product completeness and visual merchandising on consumer purchasing decisions at PO Restu Mekar, Sukabumi Regency. This research method is descriptive quantitative. This type of sampling is included in the random sampling sample by distributing questionnaires to 90 consumers. The analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient and simultaneous test (F test). The results showed that the coefficient of determination test seen from the value (Adjusted R2) of 0.940 means that the effect of product completeness and visual merchandising on purchasing decisions is 88% and 12% is influenced by other factors not explained in the study. Based on the F test the probability value of sig 0.00 < 0.01. In conclusion, together the value of product completeness and Visual merchandising have a significant effect on consumer purchasing decisions. Keywords: Product Completeness, Consumer Purchase Decision, Visual Merchadising
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O'Toole, Erica, and Seung-Eun Lee. "Using a Social Network Game as a Teaching Tool for Visual Merchandising." International Journal of Online Pedagogy and Course Design 5, no. 3 (July 2015): 1–16. http://dx.doi.org/10.4018/ijopcd.2015070101.

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The purpose of this study was to apply a Social Network Game (SNG) for teaching visual merchandising to college students. Based on design-based research paradigm, the present study utilized the EGameFlow model to measure students' perceived enjoyment of using the SNG, Fashion World, in visual merchandising classes. In addition, this study examined which dimensions of EGameFlow were significant indicators of student satisfaction. Findings from this study suggest that the use of an SNG can be an effective tool in teaching visual merchandising. A majority of positive trends in constructs of EGameFlow suggested students enjoyed the use of this SNG as a learning tool. In addition, challenge and immersion were significant indicators of student satisfaction through the game. Discussion and implications for using SNGs as a teaching tool were provided based on the results of this study.
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Sachitra, Vilani, and Sewwandi Konara. "Role of Interior and Exterior Stores Visual Merchandising on Consumers’ Impulsive Buying Behaviour: Reference to Apparel Retail Stores in Sri Lanka." Asian Journal of Education and Social Studies 40, no. 1 (February 23, 2023): 16–29. http://dx.doi.org/10.9734/ajess/2023/v40i1863.

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Purpose: With emerging modern phenomena in the world, the aesthetic appeal of a product is utilized by retailers as visual marketing strategies. The main aspiration of the study is to investigate the influence of interior and exterior visual merchandising strategies on impulse purchases of customers in apparel retail sector, Sri Lanka. Methods: Quantitative research approach was employed. Primary data were collected through a structured questionnaire, using 343 consumers who are buying apparels from apparel retail stores in Sri Lanka. Acknowledging the Stimulus-organism-response (S-O-R) framework of environmental psychology, window display, floor merchandising, promotional signage and mannequin display selected as the strategies of visual merchandising. Findings: Multiple regression analysis results indicated that window display as the highest influencing factor followed by promotional signage and mannequin display in-store form on impulse purchases. However, the floor merchandising was not a significant influencer on impulse purchases. Research Implication: The study contributes to theory by testing the applicability of the S-O-R framework of environmental psychology to visual merchandising strategies as stimulus in the apparel retail sector. The results of the study will pave the way for both small and large retailers to gain customer attraction and increase market space through providing value for the customers. Also, the study will help for customers to get an understanding about marketing strategies and how they should behave in shopping travels. Furthermore, the policymakers can make best decisions with optimizing the knowledge regarding apparel industry and consumer behavior.
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Hatammimi, Jurry, and Brhiyawan RH Cendekia. "Pemetaan Store Design dan Visual Merchandising Distro di Kota Bandung." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (February 1, 2014): 264–79. http://dx.doi.org/10.31843/jmbi.v1i2.22.

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One of the evidence of creative industry growth in fashion sector in the city of Bandung is the establishment of many distro or distribution outlet. There are 4 distro that has the highest sales level, i.e Ouval Research, Unkl347, Dloops, and Black Id. The four distro were trying to show differentiation in terms of store design and visual merchandising to make up the store uniqueness and influencing buying behavior. Beside there is no research about the mapping of distro in the city of Bandung yet, especially about their store design and visual merchandising, this study will also show the difference of the four distro even though they have some similarities. This study aims to determine the perceptual map of store design and visual merchandising which applied by each distro. By using Multi Dimensional Scaling, there are consumer assessment in making perceptual maps include shopping convenience, easy to find goods, shopping experience, signage, entrance, cash wraps, promotional aisle, windows, fitting room, traffic flow, alignment rack with the theme, the attractiveness of presentation techniques, and impulse purchase. The research shows Ouval Research superior in largely indicators namely shopping convenience, easy to find goods, shopping experience, signage, entrance, promotional aisle, windows, fitting room, the attractiveness of presentation techniques, and impulse purchase. Unkl347 win in two indicators namely cash wraps and alignment rack with the theme. Dloops only win in the traffic flow indicator. Black Id ranks fourth at all indicators. Keywords: Perceptual Map, Store Design, Visual Merchandising, Distribution Outlet
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Jakhar, Riju, Deepak Verma, Ajay Pal Singh Rathore, and Divesh Kumar. "Prioritization of dimensions of visual merchandising for apparel retailers using FAHP." Benchmarking: An International Journal 27, no. 10 (July 29, 2020): 2759–84. http://dx.doi.org/10.1108/bij-11-2019-0497.

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PurposeVisual merchandising has a direct impact on shopping experience, making it pertinent for the retailers to ensure that their store environment has an effective design. This study blends fuzzy numbers and Analytical Hierarchy Process to create a fuzzy evaluation model prioritizing the relative weights of visual merchandising dimensions of online fashion apparel store. This study will help the fashion retailers in creating more engaging and informative online stores leading to subsequent increase in online retail sales.Design/methodology/approachVisual merchandising dimensions and sub dimensions used by retailers for online stores were identified through review of literature and discussion with experts. Twenty experts were interviewed and their responses captured. The responses were analyzed using Fuzzy AHP technique resulting in prioritizing the dimensions according to the weight. For testing the stability of the results, sensitivity analysis was conducted.FindingsFour key dimensions and sixteen sub dimensions were extracted. Weights were calculated using FAHP. “Pictorial Presentation” has the highest weight followed closely by “Product Information” dimension. Amongst the sub-dimensions “Number of Product Images” scored highest followed by “Product Presentation mode”. “Alterable Background” scored the least weight.Originality/valuePrevious studies have identified Online Visual Merchandising dimensions and have also studied the impact of some of these dimensions on consumer buying behavior, but the relative significance has not been determined yet. This study fills the gap.
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Malpartida Barrueta, Raysa Cristina, Simeón Soto Espejo, William Giovanni Linares Beraun, Christian Paolo Martel-Carranza, and Nathalie Zinzia Torero Solano de Martel. "El merchandising visual y la decisión de compra de los clientes." Innovación Empresarial 2, no. 1 (January 3, 2022): e7. http://dx.doi.org/10.37711/rcie.2022.2.1.7.

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Objetivo. La presente investigación tuvo como objetivo determinar la relación que existe entre el merchandising visual y la decisión de compra de los clientes del sector comercio en la ciudad de Huánuco (Perú), durante el periodo 2020. Métodos. El estudio utilizó una metodología del tipo aplicada, con un enfoque cuantitativo y un nivel descriptivo, así también, tuvo un diseño de investigación correlacional, no experimental. La variable dependiente de esta investigación refiere a la decisión de compra y como variable independiente tenemos al merchandising. La población estuvo conformada por 1200 clientes y la muestra fue de 291 clientes. La técnica que se empleó en el presente trabajo fue la encuesta y como instrumento se empleó el cuestionario, conformado por 18 ítems. Resultados. Los resultados muestran una relación muy alta, a través de la correlación de Pearson con un valor de 0,96. Conclusiones. Se concluyó que el merchandising visual se relaciona de manera significativa en la decisión de compra de los clientes en la empresa Supermercado Mix S.R.L., Huánuco.
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Sinaga, Yusuf Efendi, and Nicholas Marpaung. "PENGARUH VISUAL MERCHANDISING DAN POTONGAN HARGA TERHADAP IMPULSE BUYING." TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 3, no. 1 (January 2, 2023): 83–97. http://dx.doi.org/10.55047/transekonomika.v3i1.338.

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This study aims to determine the effect of visual merchandising and price discounts on impulse buying (Study on Matahari Plaza Medan Fair consumers). The influence between the related variables, namely visual merchandising and price discounts, will be carried out partially and simultaneously to increase impulse buying. This study employs quantitative research with an associative methodology. Sampling utilizing the approach of purposive sampling, with 100 respondents serving as the research sample. This study's primary data were collected via Google Form questionnaires, while secondary data were obtained through a literature review. Validity test, classical assumption test, reliability test, multiple linear regression analysis, and hypothesis testing are employed as analytic methods. Results indicated that the perceived value variable (X1) partially had no effect on impulse buying (Y), whereas the discounted price variable (X2) partially had a substantial influence on impulse buying (Y). According to the coefficient of determination test, the value of R2 is 0.260, which indicates that the effect of visual merchandising and price discounts on consumers' impulse purchases at the Matahari Plaza Medan Fair is 27,5%, while the remaining 72,5% is influenced by factors that are not explained in this study.
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Tangarife Arias, Gustavo, Claudia Milena Pineda Tangarife, and Liliana Patricia Osorio Álvarez. "Análisis del Visual Merchandising en las ventas de las MiPymes del Área Metropolitana Centro Occidente AMCO – Risaralda." Revista Teinnova 6 (November 23, 2022): 21–34. http://dx.doi.org/10.23850/25007211.4271.

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Esta investigación surgió en el proceso de formación de los programas de Tecnología en Gestión de Mercados y Dirección de Ventas del SENA regional Risaralda. Las MiPymes del Área Metropolitana Centro Occidente AMCO, realizan actividades con el propósito de hacer del espacio comercial un sitio más agradable para el cliente. Sin embargo, no se logran los resultados esperados. Una de las causas identificadas en las MiPymes es el desconocimiento del impacto del Visual Merchandising como técnica permitiendo organizar de forma lógica y estratégica los productos para el cliente. Lograr captar la atención de los consumidores genera confianza y placer en sus compras, y al final permitirá ver reflejados impactos positivos en las ventas y los ingresos; considerando que el 70% de la decisión de compra es motivada por el impacto visual. Algunas barreras creadas por los empresarios por desconocimiento de las técnicas de Visual Merchandising provoca el entorpecimiento de la implementación, considerar que las inversiones realizadas son excesivamente altas o la resistencia al cambio que no permite avanzar e implementar nuevas técnicas o estrategias de mercadeo, entre otras variables, las cuales se esperan corroborar con la investigación. Con la oferta de formación en Visual Merchandising dirigida a las Mypimes, se busca fortalecer el conocimiento y disminuir la brecha de aplicación de la técnica. Al finalizar el proyecto de investigación se espera (i) analizar la gestión comercial a partir de la aplicación de la técnica del Visual Merchandising en las MiPymes del Área Metropolitana Centro Occidente AMCO (ii) caracterizar las MiPymes frente a la aplicación de la técnica de Visual Merchandising, y (iii) seleccionar las estrategias idóneas para el fortalecimiento de su aplicación. Para esto se abordará el alcance de los objetivos desde un enfoque cualitativo, que permita analizar el problema mediante la interpretación y comprensión de los procesos y resultados del impacto del proyecto, siendo así un estudio descriptivo, explicativo y evaluativo; el análisis de los datos con este enfoque permitirá descubrir nuevos temas y conceptos inmersos en los datos recolectados
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50

Hidiani, Agnes, and Tri Septin Muji Rahayu. "Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)." Master: Jurnal Manajemen dan Bisnis Terapan 1, no. 1 (April 27, 2021): 35. http://dx.doi.org/10.30595/jmbt.v1i1.10404.

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Abstract:
Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Visual Merchandising Terhadap Impulse Buying. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Purwokerto.Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini adalah sebesar 110 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi berganda. Hasil dari penelitian ini menunjukkan bahwa variabel Hedonic Shopping Motivation, Shopping Lifestyle, dan Visual Merchandising secara parsial dan simultan berpengaruh positif dan signifikan terhadap Impulse Buying.
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