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Journal articles on the topic 'Visual Merchandising'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

P, Pradeep, Keertan C, and Harshini S. "AI in Visual Merchandising." International Journal of Research Publication and Reviews 4, no. 10 (2023): 1257–61. http://dx.doi.org/10.55248/gengpi.4.1023.102627.

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of

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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach.

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Araujo, Myvrian Hazy Braga de, Henrique César Melo Ribeiro, and Elaine Pontes Bezerra. "VISUAL MERCHANDISING: a Vitrine e sua Influência no Comportamento do Consumidor." Revista de Gestão e Contabilidade da UFPI 4, no. 2 (2017): 56. http://dx.doi.org/10.26694/2358.1735.2017.v4ed25668.

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A exposição dos produtos e seu visual no ponto de venda são ações realizadas pelo visual merchandising, que busca dar visibilidade aos produtos e influenciar o comportamento do consumidor, sendo a vitrine, uma das ferramentas do visual merchandising. O objetivo geral do presente estudo é entender como as ações do visual merchandising aplicado na vitrine buscam influenciar o comportamento do consumidor. No referencial teórico estão explanados os seguintes temas: Marketing e Varejo, Merchandising e Visual Merchandising, A Vitrine, Comportamento do Consumidor e Percepção Visual do Consumidor. Qua

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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample

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Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.

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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence,

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Redler, Jörn. "Online Visual Merchandising (OVM)." WiSt - Wirtschaftswissenschaftliches Studium 48, no. 10 (2019): 52–54. http://dx.doi.org/10.15358/0340-1650-2019-10-52.

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Als wichtiger Vertriebs- und Kommunikationskanal steht der Onlineshop im Fokus. Besonders für Handelsunternehmen ist er oftmals die wesentliche und markenprägende Schnittstelle zum Kunden. Das Online-Visual-Merchandising befasst sich mit der Ausgestaltung des Onlineshop aus Marketingsicht. Es ist ein grundlegender, aber spezifischer Zugang, der einen theoretisch und praktisch relevanten Analyse- und Gestaltungsrahmen zur Verfügung stellt.

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Pryono, Priscilla Amanda, Edwin Japarianto, and Yohan Gunawan Henuk. "PENGARUH VISUAL MERCHANDISING KKV GALAXY MALL SURABAYA TERHADAP REPURCHASE INTENTION DENGAN SHOPPING LIFESTYLE SEBAGAI VARIABEL MODERASI DAN IMPULSIVE BUYING SEBAGAI VARIABEL MEDIASI." Jurnal Manajemen Pemasaran 19, no. 1 (2025): 46–59. https://doi.org/10.9744/pemasaran.19.1.46-59.

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Penelitian ini bertujuan untuk menganalisa pengaruh Visual Merchandising KKV Galaxy Mall Surabaya terhadap Repurchase Intention dengan Shopping Lifestyle sebagai variabel moderasi dan Impulsive Buying sebagai variabel mediasi. Pengumpulan data untuk penelitian ini dilakukan dengan cara survey secara langsung di KKV Galaxy Mall dan online melalui Line, Whatsapp, dan Instagram. Jumlah responden yang berhasil diperoleh dan diolah datanya sebanyak 124 responden. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil dari penelitian tugas akhir ini menunjukkan bahwa Visual Mer

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Ahmad Ali, Noor Laila Ramadhani, Arda Raditya Tantra, Abdul Aziz, and Teguh Harso Widagdo. "Visual Merchandising Pada UMKM KEDJORA Magelang." Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. 2, no. 1 (2024): 58–66. http://dx.doi.org/10.61132/natural.v2i1.230.

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Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education

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Dr., K. R. Mahalaxmi, and Keerthika R. "A study on Store Layout and its impact on Visual Merchandising in Retail Outlet." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 06 (2018): 49–55. https://doi.org/10.5281/zenodo.1258102.

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Visual merchandising is the marketing promotion strategy that are implemented in the retail industry by emerging innovative floor plans and three dimensional display using store layout techniques in order to increase the sale. This study examine the store layout strategy in relation to visual merchandising and assist the managers in developing better merchandising techniques for retail stores. This study also helps to find out the analysis the impact of various visual merchandising variables on store layout.

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SOLOMIANIUK, N.N., and M.V. HUMENNA. "Visual merchandising as management instrument by retail." Market Relations Development in Ukraine №12(211)2018 165 (February 2, 2019): 56–64. https://doi.org/10.5281/zenodo.2555981.

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The article of research are instruments of visual merchandising, that is used by enterprises in the process of management the retail of products. An aim is research of elements of visual merchandising, comparative analysis of positioning of brands of companies «The Coca – Cola Company» and «PepsiCo Inc» taking into account influence of colors on behavior of consumers. Research methods. In–process the used totality of scientific methods and approaches, including methods of grouping and comparative analysis, that allowed investigating application of instrument

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Kamu, Fabio Falentino, James D. D. Massie, and Ferdinand J. Tumewu. "ANALYZE THE EFFECT OF VISUAL MERCHANDISING AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION CASE STUDY: STARBUCKS CUSTOMER IN MANADO CITY." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 11, no. 1 (2023): 108–16. http://dx.doi.org/10.35794/emba.v11i1.45580.

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This research aims to analyze the effect of visual merchandising, and brand image on customer purchase intention at Starbucks Customer in Manado. The independent variables used in this research are visual merchandising and brand image, while the dependent variable is purchase intention. This research uses primary data obtained from questionnaires measured with the Likert Scale. The sample is customer who have shopped in Starbucks Manado. Test instruments are performed usingV alidity and Reliability Tests. The regression result show that visual merchandising and brand image have a positive and

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Dewanti, Retno, Jefry Leonard, and Tjia Fie Tjoe. "Peran Pembelian Spontan dalam Menentukan Citra Merek Café." Binus Business Review 3, no. 2 (2012): 819. http://dx.doi.org/10.21512/bbr.v3i2.1364.

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Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of

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Cant, M. C., and Mrs Y. Hefer. "Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores." Journal of Applied Business Research (JABR) 28, no. 6 (2012): 1489. http://dx.doi.org/10.19030/jabr.v28i6.7356.

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Retailing per se has been with us since the beginning of time. Over the years retailing methods and techniques have been adapted and changed in order to meet the demands of the market. In the same way the in store activities aimed at the consumer has been evolving and changing. At first the focus was on merchandising per se, but even merchandising has become more focussed and professional and specialised. This has led to this study focussing on visual merchandising and its effect or not - on consumer spending. Much has been said about visual merchandising displays and the effect it has on cons

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Seleznova, Olha, Olena Rudinska, and Nataliia Kusyk. "The Influence of Visual Merchandising on the Formation of Customer Loyalty." Marketing and Digital Technologies 4, no. 3 (2020): 44–54. http://dx.doi.org/10.15276/mdt.4.3.2020.5.

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The aim of the article. In modern conditions, marketing exists on a border between the traditional and the digital. The visual merchandising affects not only stationary but also online stores. It must be adapted to volatile trading conditions and be adapted to consumer behavior and needs. The authors believe that the ultimate goal of modern marketing is not only in the purchase of goods or services, but in the achievement of customer loyalty as well. Because in the changing of conditions of the economies of countries, high load of information, oversaturation of commodity markets and accelerati

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Indana Zulfa, Nina Maharani, and Septiana A. Estri Mahani. "Pengaruh Store Atmosphere dan Visual Merchandising terhadap Niat Beli pada Toko Kue Mamayudesserts." Bandung Conference Series: Business and Management 4, no. 1 (2024): 703–8. http://dx.doi.org/10.29313/bcsbm.v4i1.11762.

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Abstract. This study aims to find out how the description of store atmosphere, visual merchandising and purchase intention at Mamayudesserts cake shop, as well as how much influence store atmosphere, visual merchandising has on purchase intention. This research is a type of descriptive and verification research using quantitative research methods, the sampling technique used in this study is non-probability sampling, namely purposive sampling, the population in this study are consumers who have purchased food products at Mamayudesserts cake shop with a sample of 100 respondents. The data analy

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Novia, Jessica. "The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable." Winners 16, no. 1 (2015): 1. http://dx.doi.org/10.21512/tw.v16i1.1537.

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This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed u

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Jasen Eurico and Yuniana Cahyaningrum. "Analisis Visual Merchandising pada Market Offline dan Online Informa." Inventor: Jurnal Inovasi dan Tren Pendidikan Teknologi Informasi 3, no. 1 (2025): 1–10. https://doi.org/10.37630/inventor.v3i1.2196.

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Penerapan dan pengembangan elemen-elemen unsur visual merchandising menjadi kunci keberhasilan dalam era penjualan secara offline maupun online dikarenakan e-commerce yang semakin berkembang seiring kemajuan teknologi. Artikel ini bertujuan untuk menganalisis elemen-elemen unsur visual merchandising pada toko offline dan online (website dan aplikasi) Informa. Jenis Penelitian yang digunakan adalah penelitian kualitatif deskriptif. Teknik pengambilan data penelitian ini menggunakan analisis konten (content analysis) dengan mencari data dari toko offline, website, dan aplikasi Informa, serta kaj

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Enock.I, J. Srinivasan. "How Visual Merchandising Shapes Apparel Buying Behavior?" Journal of Information Systems Engineering and Management 10, no. 10s (2025): 670–77. https://doi.org/10.52783/jisem.v10i10s.1458.

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This study investigates how visual merchandising impacts the purchase decision with respect to apparel using accidental sampling technique and the total of 120 respondents. In order to evaluate the relationships between visual merchandising elements and consumer buying behavior, the current research adopts Structural Equation Modelling (SEM) as its primary analysis method. The research concludes the strategic significance of window displays, in-store positioning, and the model styling in influencing shopper behavior, embedded with actionable recommendations to develop a better merchandising st

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Mabel, O. Lopez. "Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour." International Journal of Business and Technopreneurship (IJBT) 13, no. 2 (2024): 117–32. http://dx.doi.org/10.58915/ijbt.v13i2.950.

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Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchand

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GOVINDARAJOO, PHAVIITHTIRRAH, Aniza Suriati binti Abdul Shukor, and Fazlina binti Abd Rahiman. "THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES." PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2 (December 6, 2023): 13–18. http://dx.doi.org/10.47663/ibec.v2i1.67.

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THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES Phaviithtirrah A/P Govindarajoo 1, Aniza Suriati binti Abdul Shukor2 Fazlina binti Abd Rahiman3 Politeknik Sultan Azlan Shah¹, Politeknik Sultan Azlan Shah², Politeknik Sultan Azlan Shah, Behrang, Perak³ Politeknik Sultan Azlan Shah Behrang 35950 Perak Malaysia phaviithtirrah@psas.edu.my ABSTRACT: Visual Merchandising is showing merchandise and concepts at the retailer’s very best with the end purpose of making sales. The primary purpose of this study was to examine what visual merchandising elements are the mos

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Hemanth, Kumar S., B. M. Nagendra, and M. Rajesh. "A STUDY ON THE EFFECT OF VISUAL MERCHANDISING ON THE CONSUMER IMPULSE BUYING BEHAVIOUR." Sambodhi (UGC Care Journal) 44, no. 1 (2021): 106–22. https://doi.org/10.5281/zenodo.4649924.

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Visual merchandising is a technique to visually make the brand attractive and highlight the unique features of the store. The main aim and purpose of this study was to determine how visual merchandising influence impulse buying behaviour of customers. The study focuses on four major factors of visual merchandising i.e. influence of product display, influence of product shelf position and influence of promotion signage and how it influences the buying behaviour of the customers.It is realized that the consumers are influenced by internal and external stimuli. Internal factors refer to such as i

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Natalie, Gaby. "PERANAN PENTING VISUAL MERCHANDISING DALAM BRANDING FASHION BISNIS BUDAYA READY TO WEAR." Folio 1, no. 1 (2020): 19–25. https://doi.org/10.37715/folio.v1i1.1382.

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Opening your own fashion business requires a variety of preparations that must be prepared. ready to wear fashion business is one of the businesses that is often involved, this is because the type / model of clothing is easily accepted by all walks of life. Of the many businesses that are developing, it takes something that can attract and attract consumers so that a business can continue to survive and develop. visual merchandising / how businesses deliver their products to consumers will create branding for a fashion brand. Good branding will have a good impact on the business itself. visual

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Namira Barus, Indah Shafa, and Abdhy Aulia Adnans. "The Effect of Visual Merchandising and Store Atmosphere on Purchase Decision at KKV Delipark Medan." International Journal of Research and Review 10, no. 10 (2023): 176–81. http://dx.doi.org/10.52403/ijrr.20231023.

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This study aims to determine the effect of visual merchandising and store atmosphere partially or simultaneously on purchase decision at KKV Delipark Medan. Quantitative method is used as the design of this study with accidental sampling as the sampling method. The total sample of this study is 365 respondents. Likert scale used for data collection, the items are as follows: purchase decision scale, visual merchandising scale, and store atmosphere scale. Multiple linear regression analysis technique is used to test the hypothesis. The results of this study are as follows: (1) Visual merchandis

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Siva Vineela, G. "Visual Merchandising in Retail Sector." International Journal of Management Studies VI, no. 3 (2019): 40. http://dx.doi.org/10.18843/ijms/v6si3/05.

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Demetresco, Sylvia. "Vitrinas: arte versus visual merchandising." dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda 2, no. 2 (2008): 44. http://dx.doi.org/10.26563/dobras.v2i2.376.

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Existe, hoje, uma forte relação da arte com o Visual Merchandising (VM ), relação tão próxima como a existente entre consumidores e produtos. Surgem no marketing novas palavras, por exemplo, crossover, definida como o fenômeno de transversalidade entre disciplinas e que nas aproximações entre arte e Visual Merchandising não impõe mais uma diferença gritante, mas sim apresenta um novo espaço no qual os artistas vêem a loja, o museu e o espaço do comércio como uma fonte de renda, reunindo a arte ao mundo do glamour da moda e ao consumo. E vice-versa. O VM , que sempre criou espaços estéticos e i

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Ghana Putra Setiawan and Irmawati Irmawati. "Pengaruh Price Discount dan Visual Merchandising Terhadap Impulse Buying dengan Positif Emotion Sebagai Variabel Mediasi." JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur 3, no. 2 (2023): 231–46. http://dx.doi.org/10.56456/jebdeker.v3i2.181.

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Penelitian ini bertujuan untuk menganalisis pengaruh Price Discount dan Visual Merchandising dapat mempengaruhi Impulse Buying yang di mediasi oleh Positive Emotion pada konsumen brand uniqlo di Surakarta. Penelitian ini merupakan penelitian kuantitatif dengan teknik pegambilan sampel dalam penelitian ini adalah Non-Probabillty dan dengan menggunakan metode Purposive Sampling. Pengumpulan data dalam penelitian inib dilakukan melalui penyebaran kuesioner secara online. Dengan analisis menggunakan SmartPLS, metode pengujian data yang digunakan meliputi outer model dan inner model Hasil dari pene

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Saranza, Cris, Yuri Pendon, and Glenn Andrin. "Enhancing Retail Success: A Comprehensive Analysis of Visual Merchandising Influence on Customer Engagement and Purchase Behavior in Philippine Local Retail Businesses." Journal of Business and Management Studies 6, no. 1 (2024): 01–21. http://dx.doi.org/10.32996/jbms.2024.6.1.1.

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This study employed a quantitative approach to investigate the influence of visual merchandising practices on customer engagement and purchase behavior in retail stores in Claver, Surigao del Norte. By utilizing a descriptive survey design with 385 customer respondents, the findings revealed that retailers inconsistently observed visual merchandising practices. Despite this, the study identified a significant and high positive influence of these practices on customer engagement and purchase behavior. Notably, through multiple regression analysis, it was found that only window displays signific

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Saranza, Cris, Yuri Pendon, and Glenn Andrin. "Enhancing Retail Success: A Comprehensive Analysis of Visual Merchandising Influence on Customer Engagement and Purchase Behavior in Philippine Local Retail Businesses." Journal of Business and Management Studies 6, no. 1 (2024): 1–21. https://doi.org/10.32996/jbms.2024.6.1.1.

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This study employed a quantitative approach to investigate the influence of visual merchandising practices on customer engagement and purchase behavior in retail stores in Claver, Surigao del Norte. By utilizing a descriptive survey design with 385 customer respondents, the findings revealed that retailers inconsistently observed visual merchandising practices. Despite this, the study identified a significant and high positive influence of these practices on customer engagement and purchase behavior. Notably, through multiple regression analysis, it was found that only window displays signific

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Sangeetha, N., and M. Phil.,. "The Impact of Buyer-Merchandiser Dynamics, Garment Inspection, and Visual Merchandising on Export Success." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42450.

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This study examines the critical relationships between buyers and merchandisers in the garment export industry, the impact of export production inspection procedures, and the role of visual merchandising. Through a survey conducted with some export merchandisers and visual merchandisers responsible for handling international buyers, the research identifies key factors that influence the effectiveness and efficiency of these relationships. The study also explores garment export inspection procedures and visual merchandising strategies that contribute to product quality, presentation, and overal

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Putra, Kadek Dika Arya, and I. Nyoman Nurcaya. "PENGARUH LAYOUT TOKO DAN VISUAL MERCHANDISING TOKO TERHADAP KEPUASAN KERJA KARYAWAN SUPERMARKET TIARA DEWATA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (2019): 3086. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p18.

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Friendly service is a key to being able to maintain a retail business in the midst of many emerging retail types. To be able to survive and be able to provide customer-friendly services, the company is required to be able to create employee satisfaction in working through the arrangement of shop layouts and visual merchandising stores in outlets. In line with this, this study aims to determine the effect of shop layout and visual store merchandising on employee satisfaction at the Tiara Dewata Denpasar Supermarket. This research was conducted at the Denpasar Tiara Dewata Supermarket using a sa

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T Teviana. "The Effect of Brand Image, Store Atmosphere, and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair." Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 8, no. 2 (2023): 308–18. http://dx.doi.org/10.47663/jmbep.v8i2.297.

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Characteristics of Miniso that relate to aesthetic trend in society and Miniso succeed to affect purchase decision of customers. The purpose of this research is to find the effect of Brand Image, Store Atmosphere and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair. The population in this research is entire customers of Miniso Plaza Medan Fair in 2020 with the amount of samples are 100 respondents. Method of data collection is using the questionnaires. Based on partial test obtained the result that brand image, store atmosphere, and visual merchandising severally have posit

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Larasati, Asri. "Strategi Visual Merchandising Dengan Meningkatkan Tampilan Display Tenant Fashion Studi Kasus Pada Laswee Creative Space." Wimba : Jurnal Komunikasi Visual 15, no. 2 (2024): 94–107. https://doi.org/10.5614/jkvw.2024.15.2.6.

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Salah satu entitas penting dalam mendukung kreativitas di Bandung adalah Laswee Creative Space. Namun, ada permasalahan dalam visual merchandising, khususnya tampilan display tenant fashion yang terkesan berantakan dan kurang menarik. Penataan display yang buruk dapat mengurangi daya tarik dan citra Laswee sebagai pusat kreatif. Visual merchandising berperan penting dalam menciptakan pengalaman berbelanja yang istimewa. Penggunaan elemen seperti pencahayaan, warna, dan penataan produk yang tepat dapat meningkatkan daya tarik dan efektivitas display. Penelitian ini bertujuan untuk mengoptimalka

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Hefer, Yolande, and Elsa Nell. "Visual merchandising displays: the fashion retailer’s competitive edge?" Journal of Governance and Regulation 4, no. 4 (2015): 408–11. http://dx.doi.org/10.22495/jgr_v4_i4_c3_p6.

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Visual merchandising has been called the silent salesman and retailers will be wise to use this silent salesman to enhance their total offering. This makes the in-store environment the perfect tool for fashion retailers to create a competitive advantage that other retailers might not have. The main research objective of this study was to explore if visual merchandising displays can be utilised to create a competitive advantage in fashion retail stores. A secondary objective was to explore the effect that visual merchandising displays have on a fashion retailer’s retail image. Qualitative resea

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Isnaini, Nurul Silfiyah, and Noerchoidah. "Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior." Journal of Applied Management and Business (JAMB) 2, no. 1 (2021): 1–11. http://dx.doi.org/10.37802/jamb.v2i1.152.

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This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual me

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Lutfiani, Izah, Herdian Farisi, and Ade Yuliana. "Pengaruh Hedonic Shopping Motivation, Visual Merchandising, dan Store Atmosphere Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Industri Retail Tiongkok di Indonesia." JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) 4, no. 1 (2023): 74–88. http://dx.doi.org/10.59889/embiss.v4i1.282.

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Penelitian ini dilakukan dengan tujuan untuk menganalisis dampak visual merchandising, store atmosphere, hedonic shopping motivation pada impulse buying dengan positive emotion sebagai mediator bagi konsumen KKV Indonesia dengan 120 responden yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dann dianalisis menggunakan metode SEM-PLS dengan bantuan perangkat lunak SmartPLS. Berdasarkan hasil, visual merchandising, store atmosphere dan hedonic shopping motivation berpengaruh signifikan terhadap positive emotion. Positive emotion memiliki dampak signifikan terhadap impu

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Bonera, Michelle, and Elisabetta Corvi. "The Relevance of Visual Merchandising for Online Retailers." International Journal of Applied Behavioral Economics 3, no. 4 (2014): 1–16. http://dx.doi.org/10.4018/ijabe.2014100101.

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In response to consumer needs for online sensory experiences and ease of access to information, developments in online visual merchandising techniques can help to enhance the virtual environment for e-shopping. Online visual merchandising helps to reduce perceived risk for the consumer, so enabling Internet-based shopping to compete with—or to augment—traditional sales channels. The present analysis aims to test a hypothesized relationship between the visual merchandising techniques in use on those Web sites and the commercial success of fashion industry e-commerce sites (as measured by traffi

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Zainuddin, Anizah, Sarah Batrisyia Ridzwan, Rohani Mohd, and Sarah Irdina Ridzwan. "Assessing the Effect of Visual Merchandising on the Relationship between Store Image and Mall Choice." International Journal of Engineering & Technology 7, no. 4.28 (2018): 231–37. http://dx.doi.org/10.14419/ijet.v7i4.28.22585.

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This study aims to investigate the choice of consumers in choosing to shop at a shopping mall from a visual perspective. Specifically, this study aims to examine the effect of store image and visual merchandising on consumersâ€™ mall choices. 448 self-administered questionnaires were distributed to a major shopping mall at Damansara Utama, Selangor. LISREL software was employed to assess the validity and reliability of the constructs. Structural equation modelling was utilised on checking on confirmatory factor analyses as well as to test the hypotheses of the study. Visual merchandising was f

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Kertiana, I. Kadek Dian, and I. Gst A. Kt Sri Artini. "PENGARUH VISUAL MERCHANDISING, ATMOSFER TOKO, DAN DISPLAY PRODUK TERHADAP IMPULSE BUYING PELANGGAN RAMAYANA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 11 (2019): 6533. http://dx.doi.org/10.24843/ejmunud.2019.v08.i11.p08.

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Tujuan penelitian ini adalah untuk mengetahui pengaruh visual merchandising, atmosfer toko, dan display produk terhadap impulse buying.Penelitian ini di lakukan di Ramayana department store, Jl. Diponegoro No. 103 Denpasar, Bali. Teknik pengambilan sampel penelitian ini adalah non probability samplingdan purposive samplingsebanyak 100 responden. Teknik analisis menggunakananalisis regresi linier berganda.Hasil analisis data menunjukkan bahwa kegiatan visual merchandising berpengaruh negatif dan tidak signifikan terhadap impulse buying. Atmosfer toko berpengaruh negatif dan tidak signifikan ter

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Hefer, Yolande, and Michael C. Cant. "Visual Merchandising Displays Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers." International Business & Economics Research Journal (IBER) 12, no. 10 (2013): 1217. http://dx.doi.org/10.19030/iber.v12i10.8132.

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Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question

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Banjar, Asyifa Khaerunisa, and Kastawan Mandala. "PENGARUH LAYOUT TOKO, VISUAL MERCHANDISING DAN SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA CV. FENNY DENPASAR." E-Jurnal Manajemen Universitas Udayana 11, no. 12 (2022): 2085. http://dx.doi.org/10.24843/ejmunud.2022.v11.i12.p06.

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The increasing needs of people for everyday products give rise to many new businesses that offer a wide variety of items in accordance with the wishes of consumers. This triggers the company to continue to make new innovations to maintain the company's success. Store layout, visual merchandising, and service quality are factors that have a great opportunity to meet customer satisfaction where it is one of the determining factors for the success of the company. In line with this, this study was conducted to determine how much influence the store layout, visual merchandising and service quality

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Dr., R. Geetha. "A STUDY ON GENERAL SHOPPING BEHAVIOUR BASED ON VISUAL MERCHANDISING IN MALLS WITH REFERENCE TO COIMBATORE." International Journal of Current Research and Modern Education 2, no. 2 (2017): 381–85. https://doi.org/10.5281/zenodo.1130815.

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Visual Merchandising has been around since the dawn of civilization, since humans started selling merchandise to a customer. When a vendor arranged his goods to be more attractive for a customer, or when a farmer put the biggest and ripest apples on top of the basket for consumers to see and touch, that is visual merchandising. In present generation, people do not shop merely to obtain items they need, but also to satisfy their wants. Frequently, shopping does not even involve making a purchase. For consumers, window-shopping has become a popular pastime. Visual merchandisers create "mini

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Rahmania, Lorianur, and Puspa Novita Sari. "Enhancing Impulse Buying in the Retail Industry: The Mediating Role of Positive Emotions." Journal of Accounting and Finance Management 6, no. 1 (2025): 225–37. https://doi.org/10.38035/jafm.v6i1.1661.

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Unplanned purchases make retail growth experience rapid growth. With positive emotions acting as an intervening variable, the aim of this study is to examine how visual merchandising and store atmosphere affect impulsive buying. In this study, the data analysis technique used is quantitative path analysis with questionnaires distributed to 175 respondents with certain criteria, using purposive sampling. This research indicates that Visual Merchandising and Store Atmosphere both positively contribute to Positive Emotions. While Positive Emotions directly enhance Impulse Buying, neither Visual M

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Harshal, Borgaon, and Tanaji Mantur Shrinivas. "Influence of Visual Merchandising on Impulse Buying Behaviour of Customers in Sports Retail Outlet in Hubli City." Studies in Indian Place Names 40, no. 60 (2020): 3326–36. https://doi.org/10.5281/zenodo.7236395.

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Visual Merchandising is the practice in the retail industry for enhancing better experience of consumers and that can be done by developing floor plans and three-dimensional displays. An impulse purchase is an unplanned decision to buy a product or service, made just before a purchase, one who tends to make such purchases is referred to as an impulse purchaser or buyer. The intention of practicing visual merchandising is aimed at bring customers to the store and earn profits. The main purpose of this research paper is to study the most influential element of visual merchandising in impulse buy

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K., K. P. D. Kahaduwa, and M. K. S. Rasanjalee R. "Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers." International Journal of Trend in Scientific Research and Development 5, no. 5 (2021): 1186–93. https://doi.org/10.5281/zenodo.5168430.

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The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In-store marketing and visual merchandising have attracted a lot of attention recently, and the amount of money spent on visual merchandising has also skyrocketed. As a result, determining the efficiency of the money that is spent on these diverse visual merchandising strategies is cr

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K., K. P. D. Kahaduwa, and M. K. S. Rasanjalee R. "Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers." International Journal of Trend in Scientific Research and Development 5, no. 5 (2021): 1186–93. https://doi.org/10.5281/zenodo.5205282.

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The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In-store marketing and visual merchandising have attracted a lot of attention recently, and the amount of money spent on visual merchandising has also skyrocketed. As a result, determining the efficiency of the money that is spent on these diverse visual merchandising strategies is cr

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Muhamad, La Robbi'u. "IMPLEMENTASI VISUAL MERCHANDISING SEBAGAI STRATEGI PEMASARAN BUTIK DI BINTARO JAKARTA." Jurnal Utilitas 7, no. 2 (2021): 50–57. http://dx.doi.org/10.22236/utilitas.v7i2.8428.

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This research aims to find out the Implementation of Visual Merchandising in one of the Boutiques in the Bintaro area of Jakarta. This research uses descriptive qualitative research methods. The data source is selected by purposive sampling with criteria to master or understand the Implementation of Visual Merchandising, the number of informants as many as 3 people consisting of Sales Team, Digital Marketing, and CEO. Data collection techniques were conducted in one of the Boutiques in Bintaro area of Jakarta and one of CV in Jakarta, using non-participatory observation techniques, interviews,

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Waseem, Hafsa. "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers." Sukkur IBA Journal of Management and Business 5, no. 1 (2018): 85. http://dx.doi.org/10.30537/sijmb.v5i1.191.

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The study was conducted to identify the relationship between young adult consumer’s impulse buying behavior and visual merchandising. Five techniques of visual merchandising which are window display, store layout, lighting, promotional signage and brand name was considered in the study to determine the effect. A convenient sampling technique was used to gather data. The young adult consumer’s including male and female (N=290, age range between 16 to 35 years) was considered for data gathering. To study the variables, questionnaire is adapted from different author’s (Rook & Fisher, 1995),(B

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Rahmawati, Fidda, and Nurhadi. "The Influence of Visual Merchandising, Store Atmosphere, and Sales Promotion on Impulse Buying For KKV Consumers at The Surabaya City Galaxy Mall." Jurnal Manajemen 15, no. 2 (2024): 259–69. http://dx.doi.org/10.32832/jm-uika.v15i2.16378.

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In winning the business competition, companies need to understand consumer purchasing behaviour. Spontaneous buying behaviour influences the current buying process. This study aims to 1) determine and analyze the effect of visual merchandising, store atmosphere and sales promotion simultaneously on impulse buying. 2) determine and analyze the effect of visual merchandising, store atmosphere and sales promotion partially on impulse buying. The population in this study were KKV Galaxy Mall consumers with a total population of 1,500 individuals. The data used in this study are primary. The sampli

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Tanjung, Valencia, Yosef Budi Susanto, and Agustinus Rusdianto Berto. "Developing customer inspiration in XYZ retail stores." Journal of Management and Financial Sciences, no. 47 (September 28, 2023): 35–49. http://dx.doi.org/10.33119/jmfs.2023.47.3.

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Many retailers have low sales due to the difficulty in the purchase decision of their customers. Previous research shows the lack of studies on the impact of store interiors on purchase decisions. Thisstudy aims to find out various visual merchandising factors that affect purchase intentions at XYZ retail stores and focuses on visual merchandising itself, as well as store environment and customerinspiration factors that affect customer behaviour. The non-probability sampling technique with analysing 140 respondents using an online questionnaire with SMART PLS was used to conduct this research.

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