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Dissertations / Theses on the topic 'Women’s magazines'

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1

Collier-Green, Janae'. "Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066.

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2

Persson, Britta, and Lisa Knutsson. "Riktiga män äter kött och kvinnor äter inte alls : En kvalitativ bildanalys av omslagen på sex olika livsstilsmagasin för män respektive kvinnor." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-18702.

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This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations.   The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume?   The study was based on thirty covers, five from each magazine
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Pörschke, Judith. "‘I am luckily not the only one’: Analyzing the readers’ interpretations of texting advice in women’s magazines." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23616.

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The aim of this master thesis is to contribute to a more profound knowledge of women's magazine reading by giving insights into the readerships’ interpretations of magazine texts. Three different dimensions of interpretation were thereby identified: the relation to the audiences’ own situations in life, the audiences’ reflections on their prior experiences, and the emerging emotions in the interpretation process. Audience and reception theory, as well as feminist media theory, form the theoretical framework of my research. As audience reception concerns the dynamic interaction between text and
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Jansson, Pernilla. "Hard Muscle, Slim Body : A Systemic Functional Analysis of the Covers of Men’s and Women’s Fitness Magazines." Thesis, Stockholms universitet, Engelska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113170.

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Magazine covers are multimodal texts designed to draw the attention of potential readers. Health and fitness magazines, in particular, make up a large portion of the publishing industry, and previous research has pointed to their influence on readers’ perceptions of health and fitness. In order to interpret the multimodality of magazine covers, a different approach other than the purely linguistic one needs to be employed. Following the theoretical frameworks of Systemic Functional Linguistics and Social Semiotics, this study set out to investigate the verbal and visual construction of health
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Soden, Shakuntala Rudra. "Representations of ageing in a selection of women's magazines : a textual and semiotic analysis." Thesis, University of Roehampton, 2009. https://pure.roehampton.ac.uk/portal/en/studentthesis/representations-of-ageing-in-a-selection-of-women’s-magazines(cb5387e3-de8b-41f2-8d46-2e07c42f3737).html.

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This thesis examines representations of ageing in women‟s magazines. Although ageing is an inevitable part of the human condition, this thesis takes the position that ageing is culturally constructed and that women‟s magazines are a key site in such constructions. It is noticeable that, within the Academy generally, there has been less work into the social construction of the ageing process than there has been into other relations of „difference‟ such as gender or race. That said, in the last two decades, work in this area has started to emerge. Factors which account for this include the influ
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Brännström, Andrea. ""Kvinnan ska eftersträva skönhet enligt rådande ideal" : En analys av myter i VeckoRevyns frågespalter." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19488.

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This essay is an analysis of mythologies in the Swedish women´s magazine VeckoRevyn. The magazine’s own explicit purpose is to break down the unhealthy opinion of what beauty is in their industry today. By content and linguistic analysis the results of this study are interconnected to the beauty myth as it was established by Naomi Wolf in 1991. The goal is to pinpoint how VeckoRevyn’s question and answer columns construct relationships to their readers, and the mythologies that they maintain. The columns mostly focus on the readers’ physical appearance, and the beauty myth is clearly an inevit
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Uddesson, Emma, and Joanna Górecka. "Påklädda män och söta kvinnor : En studie i representationer av genus i tidningen Frida 2013." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-39181.

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This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women’s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine l
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Ndzamela, Viwe. "Representations of women in women's magazines." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1002930.

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Women’s magazines as a popular form of entertainment are among the media products that have been criticised for misrepresenting women. These popular magazines are often condemned for their failure to represent women in a positive light although they claim to target women as their market. The objective of this research is to assess and analyse representations of women in selected women’s magazines. Because women’s magazines are part of popular culture, which is not only concerned with the production process but also takes into consideration the needs of the readers, the research seeks to find o
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9

Nielsen, Camilla Tuborgh. "Women's Magazines and Body Image - An empirical case study of the Danish Fashion Magazine Costume." Thesis, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21739.

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This thesis is about the Danish fashion magazine Costume and women’s reception of it. The thesis is especially concerned with the body images in Costume and the way in which they influence women’s subjectivity and sense of self. The thesis is situated within feminist and cultural studies and uses an interdisciplinary approach. Through a combination of textual analysis and individual research interviews the thesis gives an insight into the life-world of six women and their reception of Costume. The thesis uses both avid and reluctant readers, which gives the thesis the opportunity to investigat
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Arterbery, Andrea. "The Invisible Woman: A Study of Black Women in Magazine Beauty Advertisements." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1505270/.

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Azeharie, Suzy. "Representations of women in Femina : an Indonesian women's magazine." Murdoch University, 1997. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20071212.113330.

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Since the advent of the women's movement, the mass media and literary classics have become targets for intensive scrutiny by some feminists who are concerned with the role and influence the media and literature play in promoting a gendered society. This thesis, focuses mainly on representations of Indonesian women as presented by the Jakarta-based women's magazine, femina. By analysing six articles that appeared in the magazine from the 1970s to the 1990s, representations of gender relationships have been highlighted. Shaped dominantly by Islamic beliefs, and the Javanese values, which consis
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McPherson, Marian. "Framing of African-American Women in Mainstream and Black Women's Magazines." Thesis, University of Missouri - Columbia, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13850741.

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<p> For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. However, in 2008, a new image of black women arose through Michelle Obama. She was well rounded &mdash; beautiful, intelligent, insightful, humorous, strong, yet soft all at the same time. This study seeks to understand the changes in the framing of black women since Michelle Obama&rsquo;s time as First Lady.</p><p> More specifically, this study focuses on the medium of mag
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Kula, Loyiso. "The future of South Africa’s female consumer magazines : an analysis of Media24’s female consumer magazine titles." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96200.

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Thesis (MBA)--Stellenbosch University, 2014.<br>Globally and locally, print media publications and companies have been under immense pressure as circulation and advertising revenues have declined steadily. The rise of the internet and subsequently, Web 2.0 and Web 3.0 created new platforms on which consumers can access information. As a result, advertisers have followed consumers and have moved their funds away from print to digital and broadcast portals. The impact of the changing environment and changing media consumption behaviour on the newspaper industry has been well documented. Thi
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Touarti, Christina M. "Representations of cosmetic surgery in women's magazines." [Kent, Ohio] : Kent State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1185417036.

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Gordon, Alison. "(Re)constructing the discourse of disease women's magazines' mediation of medicine /." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ39195.pdf.

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Santhakumaran, Priyadharshini. "Transforming ideologies of femininity : reading women's magazines." Thesis, University of Edinburgh, 2006. http://hdl.handle.net/1842/25156.

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This dissertation is a discourse analytic study of how women talk about reading women’s magazines, and is based on interviews with forty women. I examine the ways in which my informants construct the nature of the magazines and their target readers, and how they position themselves in relation to the perceived target reader. In doing so I explore how, and to what extent, women’s negotiation of their own identities is mediated by popular images and discourse of femininity. Firstly, I examine the way many women ‘talk themselves out’ of the target readership of the magazines they read. To do so t
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Davies, Kayt. "Women's magazine editors story tellers and their cultural role /." Connect to thesis, 2009. http://adt.ecu.edu.au/adt-public/adt-ECU2009.0002.html.

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Poon, Jiawen. "Assimilation as an impact of globalization a comparative study of women's magazines in Singapore and the United States /." online access from Digital Dissertation Consortium, 2008. http://proquest.umi.com/pqdweb?did=1588778911&sid=10&Fmt=2&clientId=39334&RQT=309&VName=PQD.

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Thesis (M.A.)--State University of New York at Buffalo, 2008.<br>Title from PDF title page (viewed on Jan. 27, 2009) Available through UMI ProQuest Digital Dissertations. Thesis adviser: Hong, Junhao, Cassata, Mary B. Includes bibliographical references.
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Gaucher, Brigette. "Fit for whom? : beauty as defined by two women's fitness magazines /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426058.

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Utiuzh, Anastasiia. "The Portrayal of Women in the Oldest Russian Women’s Magazine “Rabotnitsa” From 1970-2017." Scholar Commons, 2018. http://scholarcommons.usf.edu/etd/7237.

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This study focuses on the portrayal of women images in Russia, particularly the transformation from Soviet woman to modern woman based on the analysis of one of the oldest Russian women’s magazine- “Rabotnitsa”. The sample for this study covers two periods: three decades of Russia during the era of the Soviet Union period (1970-1990) and two decades of the Post-Soviet period (1991-2017). A total of 586 relevant images were identified; 311 images by Rabotnitsa over the three decades during the Soviet Union’s period by random sampling of 20 issues published by Rabotnitsa between 1970- 1990, and
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Luo, Jingyi. "THE GROWTH OF INTERNATIONAL WOMEN'S MAGAZINE AND MEDIA PORTRAYAL OF WOMEN IN CHINA." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/theses/254.

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With the trend of media globalization, international women's magazines have extended the Chinese market with Chinese editions that reflected the local situation; while at the same time they inherited some global characteristics from their global editions. In addition, international women's magazines also influenced the Chinese local women's magazines through their reliance on advertising, as well as the presentation of content, style and cultural values. As a media genre, media portrayals of women on the covers reflect the economic, social and cultural development of a society. One purpose of
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Chan, Ka-yin. "Loan Words in advertisements in Japanese women's magazines." Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31953785.

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Chan, Ka-yin, and 陳嘉賢. "Loan Words in advertisements in Japanese women's magazines." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31953785.

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Rideout, Judith. "Women's writing networks in Spanish magazines around 1900." Thesis, University of Glasgow, 2017. http://theses.gla.ac.uk/7859/.

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As an output of the HERA Travelling Texts project, created with the aim of uncovering the realities of women’s literary culture on the fringes of Europe during the long nineteenth century, this study was conceptualised to find out more about the networks of women writers in Spain around 1900, using the digitised corpuses of contemporaneous periodicals as the primary source material. Each chapter of the study centres on a particular periodical, which is used as the starting point for the community of writers and readers, both real and imagined. This thesis looks at the realities of the literary
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Sheaffer, Lisa. "Identity crisis why do general women's sport magazines fail? /." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0011831.

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JOHNSON, COURTNEY. "ADVERTISING AND EDITORIALS WOMEN'S MAGAZINES AS CONDUITS FOR CONSUMERISM." Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/190469.

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Woodward, Kathryn. "Discourses of motherhood in women's magazines in contemporary Britain." Thesis, Sheffield Hallam University, 1994. http://shura.shu.ac.uk/3110/.

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This research aims to find out how motherhood is represented in the text and images of women's magazines in contemporary Britain. It explores discourses of motherhood in this popular cultural form at this particular historical time, using quantitative, semiotic and discourse analyses of selected monthly magazines. Psychoanalytic theories and discourse analysis are employed to explore the construction of figures of motherhood in the text. I have identified the period of the late 1980s and early 1990s as a time of social and economic change and I seek to find out what correlation there might be
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Stevens, Lorna Margaret Rose. "The joy of text : women's experiential consumption of magazines." Thesis, University of Ulster, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.399056.

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Porteous, Holly. "Reading femininity, beauty and consumption in Russian women's magazines." Thesis, University of Glasgow, 2014. http://theses.gla.ac.uk/5775/.

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Western-origin women’s lifestyle magazines have enjoyed great success in post-Soviet Russia, and represent part of the globalisation of the post-Soviet media landscape. Existing studies of post-Soviet Russian women’s magazines have tended to focus on either magazine content or reader interpretations, their role in the media marketplace, or representations of themes such as glamour culture or conspicuous consumption. Based on a discourse analysis of the three Russian women’s lifestyle magazines Elle, Liza and Cosmopolitan, and interviews with 39 Russian women, the thesis interrogates femininity
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DAVIES, Kathryn, and khdavies@ecu edu au. "Women's magazine editors : Story tellers and their cultural role." Edith Cowan University. Education And Arts: School Of School Of Communications And Arts, 2009. http://adt.ecu.edu.au/adt-public/adt-ECU2009.0002.html.

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This is an ethnographic study of contemporary Australian women's magazine editors and their perceptions about their role and function within their workplaces, and, as creators of media products, within culture itself.
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Pawlowski, Ilona Paulina. "Sex in Women's Magazine Advertising An analysis of the degree of sexuality in women's magazine advertising across age demographics and women's responses." Thesis, University of Canterbury. Political Science and Communication, 2007. http://hdl.handle.net/10092/1002.

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On opening women's magazine the reader is bombarded with page after page of advertisements featuring highly sexualised images of women. This thesis explores the use of sexuality in contemporary women's magazine advertising and how women respond to this. A year-long analysis of twelve different monthly magazines, spanning three different age demographics was undertaken. A comprehensive coding schedule was developed, and over 5000 advertisements were analysed in a quantitative manner to determine the level of sexuality. Nearly 500 women took part in an online survey. It was designed to gauge the
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Altinoz, Vuslat Devrim. "The Ottoman Women's Movement: Women's Press, Journals, Magazines and Newspapers from 1875 to 1923." Oxford, Ohio : Miami University, 2003. http://www.ohiolink.edu/etd/view.cgi?miami1060799831.

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Shan, Chou Wah. "Construction of women's image in the women's magazines in Hong Kong (1988-1992)." Thesis, University of York, 1996. http://etheses.whiterose.ac.uk/2522/.

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Loong, Yvonne Chi Wan. "Construction of femininity : contemporary gender discourse of international women's magazines in Hong Kong (1997-2002) /." access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?phd-en-b21471551a.pdf.

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Thesis (Ph.D.)--City University of Hong Kong, 2006.<br>"Submitted to Department of English and Communication in partial fulfillment of the requirements for the degree of Doctor of Philosophy" Includes bibliographical references (leaves 249-263)
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Arvidsson, Sofia. "A Gender Based Adjectival Study of Women's and Men's Magazines." Thesis, University of Gävle, Department of Humanities and Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4862.

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Lu, Nan. "Encoding and decoding women's magazines: femininity construction in comtemporary China." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/226.

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This study discusses how Chinese young women relate their reading women’s magazines to their self-representation and their self-construction of a feminine identity. The question is explored from two related perspectives: femininity as represented by the major international women’s magazine titles China and Chinese young women’s interpretation of those magazines. The study first examines the construction of femininity encoding in ten major titles of international women’s magazines in mainland China through a quantitative content analysis of their covers and qualitative semiotic analysis, inclu
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Whiting, Patricia A. "Women's magazines and the representation of death in eighteenth-century England." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0014/NQ52281.pdf.

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Tomagola, Tamrin Amal. "The Indonesian women's magazine as an ideological medium." Thesis, University of Essex, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.280802.

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Ritchie, Rachel Clare. "The housewife and the modern : the home and appearance in women's magazines, 1954-1969." Thesis, University of Manchester, 2011. https://www.research.manchester.ac.uk/portal/en/theses/the-housewife-and-the-modern-the-home-and-appearance-in-womens-magazines-1954--1969(f46704f8-d0e7-4f78-a963-b93e15583c55).html.

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In 1957 a number of women's organizations were involved in planning a government-sponsored Festival of Women - an event that indicates contemporary awareness of and interest in the changing position of women. This study is similarly concerned with the position of women in the 1950s and 60s, relating constructions of the 'modern' woman in women's magazines to post-war developments, such as increasing levels of consumption and changing leisure patterns. There are two major themes in the thesis: the housewife and the modern. The study illustrates the centrality of 'the housewife' while accentuati
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Phillips, Stephanie. "The overrepresentation of women in 'common' psychiatric diagnoses : do women's magazines play a role in marketing psychiatric explanations?" Thesis, University of East London, 2015. http://roar.uel.ac.uk/4546/.

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This study is concerned with the over-representation of women in common psychiatric diagnoses and the role played by the mass media in promoting medicalized explanations of distress in women. In order to investigate this, the current study examines the various constructions of distress used in the women’s magazine ‘Take a Break’. This magazine was chosen because of its popularity and because the readership reflects those women who are demographically most over-represented in common psychiatric diagnoses. In order to investigate the constructions of distress used in the magazine, the study draw
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Somers, Tamara 1974. "Fashioning readings, fashioning selves : a comparative study of the American, Australian and French editions of VOGUE magazine, 1997-1999." Monash University, Centre for Comparative Literature and Cultural Studies, 2001. http://arrow.monash.edu.au/hdl/1959.1/9132.

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Clennett-Sirois, Laurence. "Les magazines pour adolescentes: Qu'en pensent les principales intéressées?" Thesis, University of Ottawa (Canada), 2008. http://hdl.handle.net/10393/27581.

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Dans la foulée des débats sur l'hypersexualisation des filles qui rendent les magazines pour adolescentes partiellement responsables de ce phénomène, nous nous sommes intéressée aux lectrices de cette presse. Nous appuyant sur les contributions des cultural et feminist cultural studies, dont la typologie de Hall (1980a), la féminité hégémonique, le plaisir, l'autonomisation et les intersections des rapports de pouvoir, nous avons tenté de dégager les significations liées à la lecture de tels magazines. Notre recherche a été guidée par la question suivante: quelle réception les lectrices âgées
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Cachada, Teresa Margarida Palácios Silva Rodrigues. "Launch plan for a new magazine for Pangea Lda. Company." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11618.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The purpose of this paper is to present a proposal of marketing plan for Pangea, a startup company that is currently seeking to develop a magazine for young women: BeYou. The project aims to study the major marketing trends in the sector, as well as to identify the business opportunity in the market in order to implement the magazine. Supported by qualitative interviews focused on the needs and preferences of young women, insights about
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Mayor, Lindsay Lori. "Negotiating Sexualities: Magazine Representations of Sexualities and the Talk of Teen and Young Adult Readers." Thesis, University of Canterbury. School of Culture, Literature and Society, 2006. http://hdl.handle.net/10092/934.

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In response to contemporary moral and feminist criticisms regarding the hypothesised effect magazine discourses of sexuality have on readers, this thesis explores how six groups of adolescents and young adults respond to representations of sexualities from the teen and women's magazines Cosmopolitan, Cleo, Girlfriend and Dolly. Drawing upon theories of poststructural feminism, cultural studies and audience reception this work expands upon existing magazine literature by attending to the ways teen and women's magazines are interpreted and talked about by different groups of adolescents and youn
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Kloppers, Anelda. "The construction of childhood depression in South African women's interest magazines." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62643.

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This qualitative study aimed to explore the constructions of childhood depression as portrayed in South African women's interest magazines. Departing from a postmodern paradigm and utilising a social constructionist framework, these magazines were regarded as part of larger mass media discourses on childhood depression. The magazines contribute to the construction of 'truths' about childhood depression in its audience. To explore the research question, three of the highest circulating magazines in South Africa containing texts related to childhood depression were identified. The magazines were
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Du, Plessis Liezl. "Sarie en Rooi Rose se keuse van voorblaaie: tendense en motiverings / Du Plessis, L." Thesis, North-West University, 2009. http://hdl.handle.net/10394/8121.

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The wide variety of magazines in the South African market and the economic relapse that has been experienc,e d worldwide has given rise to the increasing competition for higher circulation figures and advertising income. This phenomenon especially occurs between publications competing for the same target audience, such as the women's magazines SARIE and rooi rose, competitors over many years in the Afrikaans magazine market. Magazine covers play a critical role in this rivalry due to the direct connection between the popularity of the cover and circulation figures. The more popular the cover o
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Dunn, Maurianne. "Time Out for Women Magazine: A New Magazine Prospectus Informed by a Historical Review and Qualitative Study on the Media Uses of Mormon Women." BYU ScholarsArchive, 2011. https://scholarsarchive.byu.edu/etd/2962.

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This project uses a qualitative research approach to understanding Mormon women's uses and gratifications of magazines. The first study provides a retrospective look at the uses and gratifications of readers of the Relief Society Magazine (1915–1970) in order to understand where media targeted to Mormon women has been. Through interviews, focus groups and questionnaires, the study finds the main reasons Mormon women read the Relief Society Magazine was to provide (a) a handbook for daily life, (b) a community, (c) intellectual stimulation, (d) an aspirational ideal, and (e) an escape from dail
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Nicely, Stacey. "Media framing of female athletes and women's sports in selected sports magazines." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11152007-112759/.

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Thesis (M.A.)--Georgia State University, 2007.<br>Title from file title page. Merrill Morris, committee chair; Arla Bernstein, Jaynette Atkinson, committee members. Electronic text (95 p.) : digital, PDF file. Description based on contents viewed Feb. 5, 2008. Includes bibliographical references (p. 84-90).
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Bevan, Nicole. "Faster ways to a better you : discourses of improvement in women's magazines /." Title page, table of contents and abstract only, 2004. http://web4.library.adelaide.edu.au/theses/09SS.PS/09sspsb5711.pdf.

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Kirca, Süheyla. "Popularizing feminism : a comparative case study of British and Turkish women's magazines." Thesis, University of Warwick, 2000. http://wrap.warwick.ac.uk/36413/.

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Abstract:
This thesis is a comparative study of popularisation of feminism in Britain and Turkey in the 1990s. It focuses on selected British and Turkish women's magazines and examines the ways in which they engage with feminist concerns. The methodology is derived from feminist critical theory and cultural studies in order to address the dynamic interchange between feminist politics and mainstream or consumer women's interests and to examine the relationship between the concepts of feminism and femininity in contemporary women's magazines. The significance of the research lies in the identification of
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