Relevant bibliographies by topics / Advertisement message

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertisement message'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Advertisement message"

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Nurpadilah, Dandi Rajki, Amir Hamzah Pohan, Charmiyanti Nurkentjana Aju, Mochamad Sanwasih, and Khadijah Khadijah. "Development of public service advertisement about environmental cleanliness using after effect based on motion graphic animation." Priviet Social Sciences Journal 5, no. 5 (2025): 57–70. https://doi.org/10.55942/pssj.v5i5.346.

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Advertising is one of the most powerful promotional ways to convey a message or promote something, public service advertisements are one type of advertisement that contains a message to be conveyed to the public. Conventional public service advertisements are usually less interesting because they are not very creative so that people who watch are not interested in the advertisement and the content of the message of the public service advertisement is not conveyed. In making this Motion Graphic Animation mutimedia-based public service advertisement, the author uses the literature study method f
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Ulfa, Rima Novia, Rr Astri Indriana Octavita, and Tiarma Ika Yuliana. "Analysis of Myth Barthes in SGM Milk Formula Advertisement “Aku Anak SGM Explore” Version." Scope : Journal of English Language Teaching 5, no. 2 (2021): 106. http://dx.doi.org/10.30998/scope.v5i2.7547.

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<p>Advertisement is a medium of communication between producers and consumers. An advertisement can be done through various media such as newspapers, magazines, internet, radio and/or television. In advertisement, producers try to create a sign to make a hidden message (mitos) behind. Advertisement plays significant role in promoting such products because it spreads wider. Literacy of advertisements, through mass media is very essential in helping audiences to better see and understand how messages in the form of text, verbal and nonverbal are displayed through audio visual. The hidden m
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Hasbullah, Nornajihah Nadia, Ag Kaifah Riyard Kiflee, Zuraidah Sulaiman, Adaviah Mas’od, and Hainnuraqma Rahim. "Communicating Sustainability Fashion in Marketing Advertisements on the Context of Malaysia: Stimuli Development and Pre-Testing Results." Asian Social Science 19, no. 1 (2023): 36. http://dx.doi.org/10.5539/ass.v19n1p36.

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Although awareness of sustainable fashion in Malaysia is present, it is growing slowly. Consumers may find it challenging to understand messages or communicating advertisements on pro-environmental actions. Accordingly, stimuli development was designed in this study using regulatory focus theory for the structural development of an advertisement message. The advertisement content was generated based on promotion and prevention regulatory focus messages. This pre-testing study involved 30 university students who were randomly assigned to one of two treatment conditions: promotion or prevention
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Putu Eka Yoga Aditya Pratama and Putu Gede Budiartha. "Interpretation of Verbal and Visual Signs in the Converse Shoes Printed Advertisement." ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies 5, no. 1 (2025): 70–84. https://doi.org/10.36733/elysian.v5i1.10150.

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Abstract This study, entitled "Analysis of Verbal and Visual Signs in Converse Shoe Advertisements," aims to identify and analyze the verbal and visual signs in Converse advertisements. The data was sourced from three printed Converse shoes advertisement found on Pinterest. The analysis is based on Saussure's (1983) and Barthes's (1976) semiotic theories, alongside Cerrato's (2012) theory on color analysis. The study employs a qualitative method, focusing on both image and text analysis. The analysis reveals three main findings: first, each advertisement contains verbal signs that can be analy
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Yohana, Yohana, and Samuel Gunawan. "Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi” Using Multimodal Discourse Theory." K@ta Kita 9, no. 1 (2021): 88–97. http://dx.doi.org/10.9744/katakita.9.1.88-97.

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In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources s
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Ustaahmetoğlu, Erol. "The influence of different advertisement messages and levels of religiosity on attitude and purchase intention." International Journal of Islamic and Middle Eastern Finance and Management 13, no. 2 (2020): 339–56. http://dx.doi.org/10.1108/imefm-02-2019-0064.

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Purpose Although religiosity and advertising messages have been extensively examined in the existing literature separately, studies which correlatively examine both these aspects are very limited. This paper aims to reveal the influence of the widely used religious messages on consumer attitudes and of purchase intentions on subjects with different levels of religiosity. Design/methodology/approach In this study, four different printed advertising messages with and without religious messages were developed for two different products. In this respect, the consumer attitudes toward advertisement
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Keller-Hamilton, Brittney, Megan E. Roberts, Michael D. Slater, Micah Berman, and Amy K. Ferketich. "Adolescent males’ responses to blu’s fake warnings." Tobacco Control 28, e2 (2019): e151-e153. http://dx.doi.org/10.1136/tobaccocontrol-2018-054805.

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ObjectiveBlu’s ‘Something Better’ advertising campaign ran in popular print magazines in 2017. The campaign included advertisements with fake warnings conveying positive messages, which mimicked the Food and Drug Administration (FDA)’s warning requirements for electronic cigarette (e-cigarette) advertisements that took effect in 2018. We report adolescent males’ recall of these fake warnings and how exposure to fake warnings affected recall of other advertisement components, including the actual warning or health risks, brand and product.MethodsOhio males ages 12–19 years (N = 775; 73.8 % whit
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Lee, Youngdeok, and Kittichai Watchravesringkan. "How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing." International Journal of Marketing Studies 14, no. 2 (2022): 69. http://dx.doi.org/10.5539/ijms.v14n2p69.

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The study investigates the potential effects of eco-labels and advertisement message framings for promoting consumer attitude on eco-apparel consumption. Furthermore, this paper examines how consumers’ attitudes towards the brand and advertisement affect consumers’ evaluation of brand equity in sustainable brands. Using non-probability sampling with college students and Amazon Mturkers, the authors developed the proposed hypotheses with 2 (Eco-label: Absence vs. Presence) x 2 (Framed Messages: Positive vs. Negative) between-subject design on consumers’ attitudes t
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Sukma, Fahrizal, Ma'mun Sarma, and Muhammad Syamsun. "Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 10, no. 2 (2015): 182–93. http://dx.doi.org/10.29244/mikm.10.2.182-193.

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To compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser's quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The
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Tarmawan, Irwan, and Raditya Fadillah. "SELECTIVE EXPOSURE OF PERSUASIVE COMMUNICATION IN COMMERCIAL ADVERTISING BOTTLED DRINKING WATER PRODUCTS." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 7, no. 1 (2024): 704–19. http://dx.doi.org/10.34010/icobest.v7i.582.

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Advertising has a very important role in influencing and attracting the attention of the audience. Effective advertising will build awareness and create perceptions in minds and purchasing decisions. Packaged beverage products are products that still rely on advertising in their marketing. Le Minerale is one of the products that consistently issues advertisements when offering its products. One of the advertisements for Le Mineral products is an advertisement that has a persuasive communication with selective exposure which is very strongly remembered by the audience. The aim of this research
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Dissertations / Theses on the topic "Advertisement message"

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Hill, Brad. "Processing Pull-Through Advertisements Screened During Sporting Telecasts: Effects Of Advertisement Message Speed, Programme Context and Repetition Priming." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/367281.

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Exposing consumers to advertisements and communicating clear messages within advertisements is important for marketers in achieving desired outcomes such as generating brand awareness, creating favourable attitude toward a brand, or seeking product sales. Recent technological advancement in televised broadcasting has seen marketers introduce another advertising tool to gain exposure and communicate messages to potential consumers. Typically termed pull-through advertisements, these are executed at the same time viewers are watching a television programme. They must compete for processing atten
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Valungevičiūte, Sandra. "Reklamos elementų įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557.

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Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrin
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Darlington, Kay-Anne P. "Gender Representations, Cultural Norms and Message Features in Jamaican HIV/AIDSAdvertisements: A Textual Analysis of Television Campaigns." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438103621.

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Vaičiukynienė, Živilė. "Reklamos įtaka vaikų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060614_210332-91513.

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Postgraduate studies concluding labor, 62 pages, 20 pictures, 2 tables, 45 literary sources, 21 addendums, Lithuanian. KEYWORDS: advertisement, advertisements audience, promotional message, segment, consumer, consumer behavior. The object of research – foodstuff sacred to children advertisement. The subject of research – foodstuff advertisements to children submission form. Labour objective – established sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model. Tasks: 1) to inspect foodstuff advertisements to childr
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Габрелян, В. В. "Первинні та вторинні конструювання рекламних текстів". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17777.

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Реклама є значущим і специфічним феноменом сучасності, що має у своїй основі першочергове і конкретне завдання - спонукати людину до діяльності. Для досягнення цієї мети реклама черпає мовні засоби з життєвих ситуацій, відповідно до образів з існуючих, звичних для повсякденного життя стандартів поведінки і соціально-психологічних установок. Реклама будується на основі тексту, який повинен привертати увагу потенційних споживачів. Відмінною рисою вдалої реклами є гармонічне поєднання основної рекламної ідеї з тими засобами виразності, які даній ідеї найбільше відповідають. Це виражається, у знах
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Грищук, Д. А. "Лінгвістичні особливості англомовних рекламних слоганів та їх відтворення у перекладі". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/82350.

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Дипломна робота розкриває питання дефініції рекламного тексту та способів реалізації впливу на споживача через рекламне повідомлення. Робота розкриває поняття рекламного слогану та його роль у рекламному повідомленні. Проаналізовано особливості англомовних рекламних текстів, описані їх лінгвістичні та екстралінгвістичні характеристики. Досліджено морфологічну наповнюваність рекламних слоганів, особливості їх синтаксичної структури, роль екстралінгвістичних засобів виразності. Встановлено ефективні перекладацькі стратегії та наведені практичні рекомендації для підготовки студентів до перекладац
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Morrison, Hayli. "Analysis of age-related differences in political message framing effects." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32607.

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Master of Science<br>Department of Journalism and Mass Communications<br>Louise Benjamin<br>This experimental research builds upon the health communications study completed by Rustam Haydarov in 2010, with a similar approach to ascertain how an individual’s age might influence their reaction to political messages. Using a typology of frames by Levin, Schneider and Gaeth (1998), the study utilizes an older demographic (ages 55-70) and a younger comparison group (ages 18-33) to determine a) if both groups find positive advertising messages more favorable than negative advertising messages and b
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John, Kevin Kimball. "Adolescent Interest in Alcohol Responsibility Messages: The Message Matters." Diss., CLICK HERE for online access, 2009. http://contentdm.lib.byu.edu/ETD/image/etd3204.pdf.

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Monrean, Philip. "Message Modality and Elaboration on Online Advertisements." Youngstown State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1485524245611484.

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Renton, Michelle Susan. "Influencing consumer perceptions of a social issue: an experiment on the effects of credibility of the source, message sidedness and inward/outward focus on consumer attitudes toward genetically modified foods." Thesis, University of Canterbury. Management, 2008. http://hdl.handle.net/10092/874.

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This thesis aims to increase understanding of New Zealand consumer reactions to messages promoting genetically modified food products (GMFs) and to determine how the manipulation of three persuasion variables, message sidedness, source credibility and inward vs. outward focus impact upon consumer attitudes. To achieve this aim, the study integrated two frameworks, Bredahl's, (2001) determinants of attitudes towards GMFs and Wansink and Kim's, (2001) strategies for educating consumers about GMFs, into a new model. To empirically examine the model, a web-based experiment using a 2x2x2 between
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Books on the topic "Advertisement message"

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Advertisement Reading. the Hidden Message in Marketing. GRIN Verlag GmbH, 2014.

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Publications, Spoo. Cambodian Ministry of Tourism Advertisements and Public Safety Messages. Lulu Press, Inc., 2012.

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Forceville, Charles. Visual and Multimodal Communication. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190845230.001.0001.

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT’s original claims to show its applicability to static visuals and
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Shewmaker, Jennifer W. Sexualized Media Messages and Our Children. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798216013785.

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This provocative book takes a look at children's consumption of sexualized media messages while providing parents, teachers, and professionals with strategies for abating their influence. In this eye-opening book, experienced child psychologist Jennifer W. Shewmaker contends that the manner in which a child is raised influences how they respond to media messages, particularly those shaded by sexual overtones. This text takes a hard look at the impact of advertisements, products, and entertainment on a child's psyche and offers strategies for helping kids become critical, active media consumers
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Timmermann, Marybeth, trans. Women, Ads, and Hate. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039003.003.0042.

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If it weren’t so disturbing, the flood of misogyny set in motion by Ms. Yvette Roudy’s anti-sexist law would warrant peals of laughter.1 These gentlemen—and ladies—who reproach feminists for lacking a sense of humor are showing that they regrettably lack one themselves. With much pomp they call on their sense of responsibility and professional conscience in order to claim the right to cover the walls with images that—in their minds—will best fill their pockets! They are quick to invoke the highest cultural values: according to them, advertisements shower us with beauty, and it would take a com
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Conch, Shon. How to Make Your Product Catch on : Designing Messages and Advertisements: How to Sell Goods by Word of Mouth. Independently Published, 2021.

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Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) fo
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Book chapters on the topic "Advertisement message"

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Rizkavirwan, Darfi. "Visual Message & Characteristic of Family Car Advertisement in Indonesia." In Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-136-4_4.

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Suryandari, Retno Tanding. "How About Financially Healthy? the Role of Fit Between Self-Regulatory Focus and Message Framing in the Effectiveness of Financial Service Advertisement." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_134.

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Zhang, Yuan. "Cultural Messages in International Advertisements." In The Handbook of International Advertising Research. John Wiley & Sons Inc, 2014. http://dx.doi.org/10.1002/9781118378465.ch14.

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Hsu, Yen, Chia-Jung Lee, and Pei-Ying Yang. "Design Techniques of Ambient Media Advertisements and Message Comprehension." In HCI International 2019 – Late Breaking Papers. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-30033-3_3.

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Tarmawan, Irwan. "Visual Exploration as Aesthetics and Communication Message in Public Service Advertisements." In Advances in Social Science, Education and Humanities Research. Atlantis Press SARL, 2025. https://doi.org/10.2991/978-2-38476-442-6_15.

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Armstrong, Gary M., Metin N. Gurol, and Frederick A. Russ. "A Comparsion of the Listerine Corrective Advertisement with Specially Designed Corrective Messages." In Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16937-8_134.

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Bhatnagar, Namita, Sridhar Samu, and Norlaine Thomas. "The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual Characteristics." In Marketing, Technology and Customer Commitment in the New Economy. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_91.

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Przybylo, Ela, and Breanne Fahs. "Empowered Bleeders and Cranky Menstruators: Menstrual Positivity and the “Liberated” Era of New Menstrual Product Advertisements." In The Palgrave Handbook of Critical Menstruation Studies. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-0614-7_30.

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Abstract Przybylo and Fahs examine a series of new menstrual product advertisements, arguing that they push consumer capitalist goals of selling menstrual gear with an “empowered” message at the expense of co-opting feminist discourses of body and menstrual positivity. Drawing on feminist menstrual scholarship, they argue that menstrual positivity is thinned and transformed when commodified. They argue that “positivity”—while important to feminist menstrual activism, praxis, and theorizing—is easily co-optable within neoliberal marketing cultures. While the authors acknowledge the importance o
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Krouwer, Simone, Karolien Poels, and Steve Paulussen. "“Trust Me, I’m an Advertiser”. The Influence of Message Sidedness and Advertiser Credibility on Readers’ Perceptions of Native Advertisements." In Advances in Advertising Research (Vol. XI). Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32201-4_8.

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Batty, Rachel. "Examining the Female-Centric Messages Associated with Sport-Based Televised Advertisements During the 2023 FIFA Women's World Cup." In Critical Perspectives on the 2023 FIFA Women’s World Cup. Routledge, 2025. https://doi.org/10.4324/9781003507703-6.

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Conference papers on the topic "Advertisement message"

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Zhou, Di, Yaning Wang, Nadeem Akhtar, Klaus Moessner, and Daniel Migault. "Map of Relaying Messages (MORM) an approach of message distribution enabling Network Advertisement and Discovery." In 2007 6th International Workshop on Design and Reliable Communication Networks (DRCN). IEEE, 2007. http://dx.doi.org/10.1109/drcn.2007.4762259.

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Labiod, Houda, Alain Servel, Gerard Seggara, Badis Hammi, and Jean Philippe Monteuuis. "A New Service Advertisement Message for ETSI ITS Environments: CAM-Infrastructure." In 2016 8th IFIP International Conference on New Technologies, Mobility and Security (NTMS). IEEE, 2016. http://dx.doi.org/10.1109/ntms.2016.7792428.

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Bitter, Christian, Hasan Tercan, Tobias Meisen, Todd Bodnar, and Philipp Meisen. "When to Message: Investigating User Response Prediction with Machine Learning for Advertisement Emails." In 2021 4th International Conference on Artificial Intelligence for Industries (AI4I). IEEE, 2021. http://dx.doi.org/10.1109/ai4i51902.2021.00014.

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Bitter, Christian, Hasan Tercan, Tobias Meisen, Todd Bodnar, and Philipp Meisen. "When to Message: Investigating User Response Prediction with Machine Learning for Advertisement Emails." In 2021 4th International Conference on Artificial Intelligence for Industries (AI4I). IEEE, 2021. http://dx.doi.org/10.1109/ai4i51902.2021.00014.

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Palomino, Arturo, and Karina Gibert. "Finding patterns from a user-centric perspective using knowledge discovery methods." In CARMA 2023 - 5th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/carma2023.2023.16041.

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Chained advertisement involves breaking down a marketing campaign message into multiple banners that are shown to a user in a specific sequence in order to create a less intrusive and more effective campaign. The challenge is determining the most effective sequence of websites and banner order. This study aims to develop a recommendation system to assist with this issue. To address the vast size of the internet and the complexity of the problem, the research uses a data-driven computational approach to estimate the probability of different sequence events and apply this to real user data from
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Tamasits, Dóra. "Motivations of brand avoidance." In The Challenges of Analyzing Social and Economic Processes in the 21st Century. Szegedi Tudományegyetem Gazdaságtudományi Kar, 2020. http://dx.doi.org/10.14232/casep21c.19.

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Present study demonstrates the widely known and debated consumer-brand relationship, particularly focusing on the phenomenon of brand avoidance. However, the traditional consumer researches focus predominantly on the consumer loyalty, the examination of negative consumer-brand relationship is actual. The extant literature on the field brand avoidance is scarce. It is important to discover which factors are the those key elements that cause the brand avoidance. Firstly, if we know these factors we can prevent for more losing consumers. Secondly, nowadays the opinion of consumers is critic for t
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Duda, Aneta. "THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/13.

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"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the auth
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Weißmüller, Felix. "MAKING ADVERTISEMENT MESSAGES MORE EFFECTIVEBY WEATHER-DEPENDENT FRAMING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.08.03.

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Zlatanov, Sonja, and Jasminka Đuričanin. "The evolving interaction between traditional marketing channels and the digital age." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.175z.

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In an era defined by digital transformation, this paper investigates the enduring impact of traditional marketing channels on consumer behavior within contemporary markets. It investigates the complex interaction between traditional marketing channels and the digital age, considering how these channels persist and adapt in the era of digitalization. A group of 248 respondents from Serbia participated in a questionnaire-based study, capturing engagement, preferences, and interactions with messages sent via traditional marketing channels. The study investigates how engagement levels are affected
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Necula, Lidia Mihaela. "GENDER-ING ADVERTISEMENTS: TROPING THE FEMALE BODY." In 10th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscss.2023/s10.45.

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One of the most compelling of all cultural and economic institutions, advertising is a genuine entertainer whose dramatic performance allows for the intrinsic and interdependent relationship between representational, interactive and compositional meanings. Traditional portrayals of the female body in advertising have been heavily relying on non-verbal modes generating a multiplicity of problematic messages co(n)textualized by extra-linguistic features that interact within the cognitive environment of the target audiences with a view to ultimately troping and exploiting the female body for comm
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Reports on the topic "Advertisement message"

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Baxter, Sandra, and Nancy L. Gay. The Message Content of Advertisements for Active Army Enlistments. Defense Technical Information Center, 1988. http://dx.doi.org/10.21236/ada196841.

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Croteau, Daniele, Ruoh-Nan (Terry) Yan, and Karen Hyllegard. Determining Effective Approaches to Promoting Consumption of Slow Fashion Apparel: The Impact of Message Framing and Message Content on Consumer Responses to Advertisements. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1738.

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