Relevant bibliographies by topics / Advertisement strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Advertisement strategy'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Advertisement strategy"

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Zhang, Ziyang. "The problem analysis and optimization strategy research of the advertising strategy of the Bilibili platform." Journal of Education, Humanities and Social Sciences 5 (November 23, 2022): 99–105. http://dx.doi.org/10.54097/ehss.v5i.2888.

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In contemporary society, the Bilibili platform has gained popularity incrementally in the world. Undoubtedly, the advertisement strategies indirectly have such a conducive effort to assist Bilibili in achieving great success. However, there are still some problems in the advertising strategy, which need to optimize the advertising communication strategy. The literature research and analysis method can be properly harnessed to find out the problem of the strategies about the advertisement propagation and address them by supporting many optimization strategies. Unfortunately, there have been mul
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Tanudjaya, Clarissa Karen, and Gregorius Genep Sukendro. "Strategi Kreatif Iklan dan Brand Image Produk Minuman Happy Lemon di Instagram." Prologia 6, no. 2 (2022): 312–19. http://dx.doi.org/10.24912/pr.v6i2.15500.

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Happy Lemon is a large beverage company that is growing and originating from Taiwan. It is essential for each company to introduce their products through an advertisement. In an advertisement besides having to have informative value, the advertisement must also have an interest for every individual who sees it, then a creative strategy will be needed in the formation of an advertisement. The design of creative strategies in the formation of advertisements is the main thing that needs to be achieved. The purpose of this observe is to give an explanation for how creative strategies are carried o
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Tanabe, Sumiha. "The Marketing Strategy of Google." Journal of Education, Humanities and Social Sciences 23 (December 13, 2023): 416–21. http://dx.doi.org/10.54097/ehss.v23i.12927.

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The form of advertisements has evolved drastically these past few decades, from printing ads in newspapers and getting flyers to having personalized advertisements being displayed to people on a convenient screen. People nowadays rarely look at any flyers or newspaper, without something that they are interested in capturing their eye, they would most likely just look past any kind advertisement. However, Google has been able to progress and lead the industry with their innovative use of advertisement, capturing the attention of many. This paper explains how Google is able to captivate their us
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Lestari, Atiek Puji, Hendra Agustian, Annisa Laila Alvi Syahri, Andyka Pratiwi, Elsa Maghfira, and Purnama Sepia Alfira. "The Narrative Strategy of MS Glow for Men in Campaigning the (Un- to) Glowing Men on YouTube." Jobmark: Journal of Branding and Marketing Communication 06, no. 02 (2025): 81–96. https://doi.org/10.36782/jobmark.v6i2.399.

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The rapid growth in the use of social media as a marketing tool, mainly through video advertising on YouTube, indicates a significant shift in marketing strategies. This study analyzes the MS Glow for Men advertisement on YouTube, endorsed by Marshel Widianto and Babe Cabita, using an instrumental approach based on the theory and method of Branded Content Analysis (BCA). The advertisement promotes a different representation of masculinity, featuring men with positive personalities and standard bodies, contrasting with the typical image of athletic men in male grooming product advertisements. T
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Riska, Alvira, Ruly Adha, and Dedy Suheri. "A SEMIOTIC ANALYSIS IN WARDAH COSMETIC ADVERTISEMENT STRATEGY." Lingua 20, no. 2 (2024): 209–25. https://doi.org/10.34005/lingua.v20i2.4129.

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Wardah Cosmetics, a leading halal cosmetics brand in Indonesia, has captivated audiences through its advertisements that extend beyond product promotion to convey a complex network of meanings and symbols. This study delves into the semiotic usage of color within Wardah's advertisements, exploring how color choices contribute to brand identity, resonate with Muslim consumers, and reflect Islamic values. Employing a descriptive qualitative approach, this study analyzes a selected Wardah advertisement using Barthes' semiotic theory. The advertisement is examined to identify prominent visual symb
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Huang, Wenle. "Ogilvy Digital Media’s Impact on Development Strategy Research and Advertising Communication." Highlights in Business, Economics and Management 41 (October 15, 2024): 115–21. http://dx.doi.org/10.54097/br7tt871.

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This study investigates Ogilvy, a leading organization in the United States, and its interest in utilizing social marketing strategies, artificial intelligence, and data mining technology to enhance the efficacy and efficiency of advertisement distribution on social media. The research draws on organizational information, secondary journals, and other secondary data sources to analyze the drawbacks of Ogilvy’s current advertisement distribution and design strategies. The study identifies key risks faced by Ogilvy, including unintentional participation in greenwashing activities, rising audienc
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Adetunji, Raji Ridwan, Dr Shahrina Md Nordin, and Shuhaida Md Noor. "Integrated Advertisement Message Strategy: A Tactical Implementation of Imc in Advertisement Discourse." Indian Journal of Applied Research 3, no. 10 (2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/65.

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Natashia, Dian. "Wacana Iklan Parodi Jepang Fanta Gakuen Sensei Series." Lingua Cultura 9, no. 1 (2015): 13. http://dx.doi.org/10.21512/lc.v9i1.756.

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Research aimed to understand the message sent by the sender by analyzing critically the substence used and built the situation inside Japanese parody advertisement titled Fanta Gakuen Sensei Series. This research used qualitative descriptive method and provided two parody advertisement videos as data. The data were described and analyzed with Guy Cook’s Advertising Discourse Theory to reveal the substance used and built the context and situation inside the advertisements and Foucault’s Power and Discipline Theory to understand the message trying to be conveyed by looking into relationship betw
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Cui, Ying, and Yanli Zhao. "Repetition of sound, structure and meaning: a study of poeticised English-Chinese advertisement translation." Journal of Specialised Translation, no. 26 (July 25, 2016): 136–50. https://doi.org/10.26034/cm.jostrans.2016.281.

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Advertisement translation is highly creative, and poeticising is one type of flexible approach, which is prominent in English-Chinese advertisement translation. There are studies on the poetic textual devices in Chinese and English advertisements, but research is rare regarding the strategy of poeticising in English-Chinese advertisement translation. This investigation studies a corpus of 146 English advertisements translated into Chinese and analyzes the specific examples of poeticising. Poeticising in Chinese translations is mainly realised via the use of repetition, including the repetition
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javaid, Sahar. "STUDY OF BILINGUAL ADVERTISEMENT STRATEGY IN LOCAL MARKING SCHEME." Advanced Humanities and Social Sciences 6, no. 2021 (2021): 1–10. http://dx.doi.org/10.21065/25205986.6.1.

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The present study “Study of bilingual advertisement strategy in local marking scheme” tends to explore the role of English in Pakistani Bilingual advertisements. Different persuasive techniques are used to attract both global and native consumers. Among other techniques, the technique of bilingualism has prominent position. In Pakistani media context national language Urdu is mixed with English to grab the attention of customers
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Dissertations / Theses on the topic "Advertisement strategy"

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Valungevičiūte, Sandra. "Reklamos elementų įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557.

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Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrin
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Stankevičiūtė, Giedrė. "Mėsos ir pieno produktų reklamos įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_161731-20762.

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The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumer behavior and presentation of milk and meat products advertisement improvements.
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Bissdorf, Julia. "Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31814.

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Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically.Advantages like lower flop risks, and lower research and development costs make thisalternative quite attractive when it comes to the decision between the introduction ofinnova
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Pazdera, Tomáš. "Návrh marketingové komunikace pro akciovou společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221576.

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Master´s thesis proposes a marketing communication for 1. FC Brno joint-stock company. Studied company´s business activities are focused on specific segment of market with substantial use of marketig tools. Prezentation itself is based on some important analysis.
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Bůbalová, Tereza. "Marketingová online komunikace vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206793.

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The aim of this thesis is to analyze the current state of online marketing communication of LIP distribution, Ltd. and further recommendations for its improvement. The work is divided into theoretical and practical part. The theoretical part deals with a detailed overview of the possibilities that internet marketing offers - the most frequently used tools and their importance for the company. The practical part is devoted to analysis of the current state of internet marketing of the LIP distribution, Ltd. Much attention in the practical part is paid to an interview with the owner of the compan
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Kulhánek, Jan. "Návrh marketingové strategie v elektronickém obchodě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222668.

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Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Vajdík, Marek. "Marketingová strategie firmy Adonis." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81908.

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Final thesis analyzes the marketing strategy of the company Adonis operating for more then 20 years on the market with beauty products. The content of the first chapter presents basic information of activities regarding examined company. The second chapter is based on theoretical level looking into strategic management. Following chapter handles external situation analysis -- analysis of macro-environment (PEST) and microenvironment. The result of internal identification is shown in SWOT analysis, which brings up the strong and also weak parts of company and shows the possibilities and threats
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Rychlovský, Tomáš. "Návrh na zlepšení marketingové strategie fitness centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221402.

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The main aim of this thesis is to find out the satisfaction of visitors with services of Fitness centre and to suggest some measures, which should bring not only growth of satisfaction to visitors, but also growth of their number.
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Hubrová, Kateřina. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221521.

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Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.
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Widawska-Stanisz, A. "Elements of gamification in social marketing compaigns." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47094.

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The goal of this article is to present the essences of gamification and possibilities which are given by using it in the marketing work. Special attention was paid to activities of social marketing, which superior task is to pay direct attention to social problems, to change the social consciousness of given problem, to present the results of some behaviours and to support activities serving the change of attitudes.
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Books on the topic "Advertisement strategy"

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LOK, Johnny Ch. Advertisement Rasies Sale Strategy. Independently Published, 2020.

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LUCKY, Lucky. Game of Sim: CLASSIFICATION EDIT Type Abstract Category Abstract Strategy Mechanisms Paper-And-Pencil Family Combinatorial Advertisement the Game of Sim Is a Paper and Pencil Game Played by Two Players. Independently Published, 2020.

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Squares, Social, and Mathilde Langevin. New Architect Modern Advertiser: Art and Business of Digital Marketing/Advertisement Internet Business/Digital Marketing Beginners 2021/Digital Marketing Strategy/Digital Marketing Internet Business/Digital Marketing for Business/6. 14x9. 21 Inches/89Page. Independently Published, 2021.

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nicoli, fabrizio. FABRIZIO NICOLI 's SOCIAL MEDIA MARKETING STRATEGY : Success in the Digital Age: Grow Your Followers and Business Leads to a Terrific Number in Short Time. Step by Step Guide to Exploit the Secrets of the Social Media FREE Advertisement. Independently Published, 2021.

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Gentry, Philip M. Singing Smoothly. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190299590.003.0002.

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The early R&B vocal group the Orioles are often credited with launching the musical style later known as doo-wop, especially with their 1949 hit “It’s Too Soon to Know” and their last charting number, “Crying in the Chapel” (1953). Their smooth romantic ballads became some of the first crossover hits of the postwar era, and were an alternative to more aggressive masculinities emerging out of the jump blues. This chapter illustrates this choreography of gender through live stage shows, recordings, interviews, and period reviews in the African American press. The short-lived periodical Tan C
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Book chapters on the topic "Advertisement strategy"

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Devinney, Timothy, and Grahame Dowling. "The University Strategy Narrative: Advertisement, Story or Blueprint?" In The Strategies of Australia’s Universities. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-3397-6_2.

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Skovron, Ezekiel B., and Kim-Phuong Vu. "Predicting Attitudes Towards Advertisement Strategy Based on Personality." In Advances in Industrial Design. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-51194-4_114.

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Noh, Donggeon, and Heonshik Shin. "An Adaptive and Scalable Resource Advertisement and Discovery Strategy for Mobile Ad Hoc Networks." In Advances in Grid and Pervasive Computing. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/11745693_24.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Print Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-42.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Radio Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-43.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Television Advertisements." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-44.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Audio Advertisements." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-43.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Video Advertisements." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-44.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Digital Advertisements." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-45.

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Hendershot, Angie, Lisa Loewen, Charles Marsh, David W. Guth, and Bonnie Poovey Short. "Audio Advertisements." In Strategic Writing, 6th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003380108-44.

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Conference papers on the topic "Advertisement strategy"

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Neto, Andreia, and Joao Alexandre Lobo Marques. "The future of Cosmetics Advertisement Strategy:." In ICEME 2022: 2022 13th International Conference on E-business, Management and Economics. ACM, 2022. http://dx.doi.org/10.1145/3556089.3556126.

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Chen, Xiao, Min Liu, Yaqin Zhou, Zhongcheng Li, Shuang Chen, and Xiangnan He. "Differential spread strategy: An incentive for advertisement dissemination." In 2015 20th IEEE Symposium on Computers and Communication (ISCC). IEEE, 2015. http://dx.doi.org/10.1109/iscc.2015.7884833.

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Yang, Mi. "Study on Communication Advantage and Creation Strategy of Suspense Advertisement." In 2016 International Conference on Contemporary Education, Social Sciences and Humanities. Atlantis Press, 2016. http://dx.doi.org/10.2991/iccessh-16.2016.79.

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Hula, Róbert. "Strategy of Ethical Approach in Neuromarketing." In EDAMBA 2021 : 24th International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. University of Economics in Bratislava, 2022. http://dx.doi.org/10.53465/edamba.2021.9788022549301.194-207.

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Traditional demand-based marketing research methods fail - because they depend on respondents' willingness to describe their feelings. Neuromarketing focuses on directly examining how respondents feel and what they think about a product or advertisement. This paper discusses the evolving and potential field of neuromarketing. Respondents, participants in the research are human beings and have the right to their privacy and protection of their own identity. The ambition of the contribution is to point out the possibilities of applying the strategy with regard to ethical principles in neuromarke
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Xu, Yang, Fei Teng, and Qianhui Liu. "Management information systems for advertisement based on online-to-offline strategy." In 2017 IEEE/ACIS 16th International Conference on Computer and Information Science (ICIS). IEEE, 2017. http://dx.doi.org/10.1109/icis.2017.7959993.

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Khaliq, Hafiz Saad, Muhammad Qasim Mehmood, and Yehia Massoud. "Chiral Holographic Displays: The Future of Augmented Reality (AR) Technology." In Frontiers in Optics. Optica Publishing Group, 2022. http://dx.doi.org/10.1364/fio.2022.jtu5b.7.

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We present a unique design strategy to realize on-chip chiral holographic displays, which provide an extra degree of freedom, allowing multi-functionality and integration with augmented reality (AR) for potential applications in healthcare, academia, advertisement, and the media industry.
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Pradipta, Sonny, Sri Krisna Endarnoto, James Purnama, Anto S. Nugroho, and Franciscus C. Pawitra. "Profiling-based mobile advertisement as a marketing strategy for GPS- based online traffic map." In 2011 International Conference on Electrical Engineering and Informatics (ICEEI). IEEE, 2011. http://dx.doi.org/10.1109/iceei.2011.6021778.

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Maehara, Takanori, Atsuhiro Narita, Jun Baba, and Takayuki Kawabata. "Optimal Bidding Strategy for Brand Advertising." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/59.

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Brand advertising is a type of advertising that aims at increasing the awareness of companies or products. This type of advertising is well studied in economic, marketing, and psychological literature; however, there are no studies in the area of computational advertising because the effect of such advertising is difficult to observe. In this study, we consider a real-time biding strategy for brand advertising. Here, our objective to maximizes the total number of users who remember the advertisement, averaged over the time. For this objective, we first introduce a new objective function that c
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Ma, Jie, Song Hu, and Haipeng Wang. "The Logistic Lasso and Ridge Regression Algorithm-Based Airline Passenger Satisfaction Prediction Model." In 2024 International Conference on Smart Transportation Interdisciplinary Studies. SAE International, 2025. https://doi.org/10.4271/2025-01-7168.

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<div class="section abstract"><div class="htmlview paragraph">Airline passenger satisfaction is important for airline operation service quality management. When airline companies carry out advertisement campaigns or plan a marketing strategy, the resources and budgets are not unlimited. Thus, an airline can only focus on improving a few factors that drive passenger satisfaction. To understand the key satisfies for the young and the old adults, respectively, we leverage five airline passenger satisfaction methods to identify the key factors that explain the airline service satisfact
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"Prankvertising from Islamic Marketing Perspective: A Case Study of Key Opinion Leader (KOL) Social Media Campaign." In The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB). Yayasan Sinergi Riset dan Edukasi, 2025. https://doi.org/10.31098/hst24107.

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Prankvertising from Islamic Marketing Perspective: A Case Study of Key Opinion Leader (KOL) Social Media Campaign | Al Marifatul Ala, Intan Fitranisa Universitas Airlangga, Universitas Airlangga Abstract Background – Social media and the touch of creativity influence all business sectors, including marketing strategy. This phenomenon also impacts Muslim market and Halal industry, where adherence to Islamic marketing principles is critical. Public polarization on social media directs massive market opportunity targeted by key opinion leader (KOL) to enlarge their reach in promoting specific pro
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