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Dissertations / Theses on the topic 'Advertisement strategy'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Valungevičiūte, Sandra. "Reklamos elementų įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557.

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Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrin
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Stankevičiūtė, Giedrė. "Mėsos ir pieno produktų reklamos įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_161731-20762.

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The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumer behavior and presentation of milk and meat products advertisement improvements.
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Bissdorf, Julia. "Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns." Thesis, Högskolan i Halmstad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31814.

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Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically.Advantages like lower flop risks, and lower research and development costs make thisalternative quite attractive when it comes to the decision between the introduction ofinnova
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Pazdera, Tomáš. "Návrh marketingové komunikace pro akciovou společnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221576.

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Master´s thesis proposes a marketing communication for 1. FC Brno joint-stock company. Studied company´s business activities are focused on specific segment of market with substantial use of marketig tools. Prezentation itself is based on some important analysis.
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Bůbalová, Tereza. "Marketingová online komunikace vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206793.

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The aim of this thesis is to analyze the current state of online marketing communication of LIP distribution, Ltd. and further recommendations for its improvement. The work is divided into theoretical and practical part. The theoretical part deals with a detailed overview of the possibilities that internet marketing offers - the most frequently used tools and their importance for the company. The practical part is devoted to analysis of the current state of internet marketing of the LIP distribution, Ltd. Much attention in the practical part is paid to an interview with the owner of the compan
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Kulhánek, Jan. "Návrh marketingové strategie v elektronickém obchodě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222668.

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Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Vajdík, Marek. "Marketingová strategie firmy Adonis." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81908.

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Final thesis analyzes the marketing strategy of the company Adonis operating for more then 20 years on the market with beauty products. The content of the first chapter presents basic information of activities regarding examined company. The second chapter is based on theoretical level looking into strategic management. Following chapter handles external situation analysis -- analysis of macro-environment (PEST) and microenvironment. The result of internal identification is shown in SWOT analysis, which brings up the strong and also weak parts of company and shows the possibilities and threats
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Rychlovský, Tomáš. "Návrh na zlepšení marketingové strategie fitness centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221402.

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The main aim of this thesis is to find out the satisfaction of visitors with services of Fitness centre and to suggest some measures, which should bring not only growth of satisfaction to visitors, but also growth of their number.
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Hubrová, Kateřina. "Návrh marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221521.

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Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.
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Widawska-Stanisz, A. "Elements of gamification in social marketing compaigns." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47094.

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The goal of this article is to present the essences of gamification and possibilities which are given by using it in the marketing work. Special attention was paid to activities of social marketing, which superior task is to pay direct attention to social problems, to change the social consciousness of given problem, to present the results of some behaviours and to support activities serving the change of attitudes.
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Jucytė, Jolanta. "Marketingo strategija plėtojant lauko vaizdo reklamos verslą." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080625_093744-31815.

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Baigiamajame magistro darbe „Marketingo strategija plėtojant lauko vaizdo reklamos verslą“ išskiriama lauko vaizdo reklamos verslo problema, jos plėtojimo aktualijos. Nagrinėjama marketingo strategijos sąvoka. Išanalizavus ir susiteminus literatūrą marketingo strategijos planavimo, formulavimo ir įgyvendinimo klausimu, pateiktas teorinis marketingo strategijos modelis, tinkantis lauko vaizdo reklamos verslui. Išorinės reklamos rinkoje aplinka nuolat kinta, aštrėja įmonių konkurencinė kova, todėl darbe siekiama išanalizuoti lauko vaizdo reklamos verslo ypatumus, marketingo aplinką ir nustatyti
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Siddiqui, Nabeel A. (Nabeel Ahmad). "Online advertisement morphing : empirical and strategic implications." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59146.

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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 100-103).<br>Today's age of information centric globalization over the Internet requires customer awareness by not only good content communication, but also trust and empathy. Trust and Empathy can be generated only when the sellers understand customers. This is only possible when sellers are aware about how the customers conceive the advertisement presented to them over the web. Fortunately, this knowledge is facilitated by
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Silva, Jordão Joanes Dantas da. "Want to be a real hero ?: uma análise sistêmico-funcional de anúncios em revistas em quadrinhos de super-heróis." Universidade Federal da Paraí­ba, 2011. http://tede.biblioteca.ufpb.br:8080/handle/tede/6325.

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Made available in DSpace on 2015-05-14T12:42:32Z (GMT). No. of bitstreams: 1 parte1.pdf: 1781021 bytes, checksum: 6e0eff9b5d58f2121a4fccb415053193 (MD5) Previous issue date: 2011-03-31<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>Although North American super-heroes such as Spider-Man and Captain America are originally associated with comic books, it has been very common to see them in other mass media, such as films, video games, cartoons and advertising. With regard to advertisements, which are closely related to a society in which consuming has been defining
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Daniel, Petr. "Marketingová strategie podpory prodeje zboží a služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223669.

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The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.
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Fitts, Jessica K. "Strategic ambiguity the effects of viewing ambiguous advertisements on college students /." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Spring2010/J_Fitts_042010.pdf.

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Thesis (M.A. in communication)--Washington State University, May 2010.<br>Title from PDF title page (viewed on July 8, 2010). "Edward R. Murrow College of Communication." Includes bibliographical references (p. 46-53).
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Pawlas, Michal. "Model elektronického obchodu a jeho marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223608.

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The content of the work is the creation e-shop of company Dagen Ltd. on Skutrymoto.cz domain. The subject of sold are the scooters, ATVs, motorcycles and motorcycle accessories. E-shop is developed using open source system Prestashop. The work also deals with issues of current marketing model and its use.
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Kouba, Václav. "Analýza marketingové komunikace na vybraném trhu ČR perspektivou parciálních strategií dle Kotlera." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262245.

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The aim is to analyze the mass-media marketing communications companies in the lead, challengers, followers and nichers on Czech automotive market. The analysis will be based on data for ads on television, radio, print automakers entered the period of 2014 and informations on registration of producers in the same period. Information on the authorization together with the characteristics of each brand will be the starting basis for profiling groups of brands according to Kotler parcial strategy. Communication activities of the groups will be analyzed. Finally, it will be evaluated, whether comp
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Grandič, Tomáš. "Komunikační strategie firmy Racio, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223436.

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The theme of my Master‘s Thesis called “Communicational Strategy of the company Racio” is the analysis of marketing communication in the company Racio. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Master Thesis I try to propose new communication strategy that will be able to avoid some of weaknesses and threats for the company.
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Neuwirth, David. "Návrh marketingové strategie v průmyslové sféře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223036.

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In today’s competitive environment, the survival of a company greatly depends on its ability to win over customers. Competition is constantly evolving and improving the marketing strategies and tools adopted by firms. In order to succeed in such an environment, it is vital to maintain a competitive advantage and always be a step ahead of the rest. The first part of this dissertation will examine several marketing tools and methods, which will enable a company to maintain and expand its customer base. The second part will apply these methods to a real life company Temex Ltd. and evaluate the su
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Larsson, Ellinor, and Lovisa Ferngren. "Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104721.

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Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. It is therefore of importance for brands to understand how to respond to sexist advertisements that have been published in order to determine the created negative publicity, where one given approach is to apply one of the image repair strategies. Purpose: The purpose of
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Plisková, Zuzana. "Analýza využití sociálních médií v marketingové komunikaci podniku a návrh rozšíření užití sociálních sítí v marketingové strategii." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234841.

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This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from
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Chen, Li-Ju, and 陳麗如. "The Media Strategy of Taiwan Product Image Advertisement." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/rk8g6s.

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碩士<br>國立臺灣大學<br>商學研究所<br>85<br>This research studied the media plan and discussed influential factors of theTaiwan product image advertisements, and then constructed a model of media planning. Concerning methodology, this research adopted interviews and concluded with qualitative analysis. The study has found thet in the draftingof the media plan of Taiwan product image advertisements should take marketingfoctors, market foctors, creative factors, and advertising factors into considerati
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Chiu, Shu-Chen, and 邱淑珍. "A Study of Marketing Strategy in Advertisement Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/tnbt28.

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碩士<br>國立臺北科技大學<br>管理學院經營管理EMBA專班<br>100<br>Observe the current market environment, the market competition, rapid downturn of average unit price and other changes are all affect the Advertisement dissemination companies’ strategy development. So, how to employ suitable corporate strategy, competitive strategy, and then import to the market, to produce well business performance are the striving direction of Advertisement dissemination companies. In this study, we used the qualitative depth interview as our method. We interviewed with industry experts and business people, and then used the induct
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Hua, Ching-hua, and 胡清華. "A STUDY OF ADVERTISEMENT STRATEGY OF DIGITAL PUBLISHINGINDUSTRY IN TAIWAN." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/86498780939925181289.

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碩士<br>世新大學<br>圖文傳播暨數位出版學研究所(含碩專班)<br>101<br>The topical subject of the study is advertisement strategy of digital publishing in taiwan.The study adopts in-depth interview and collecting the materials. Finally, with the research we hope to afford a useful data to provide effective marketing strategy for digital publishing enterprise.
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Fan, Cheng-Kuei, and 范政揆. "Product Differentiation Strategy in Taiwan Mobile Phone Market via Television Advertisement contents." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/a49a4r.

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碩士<br>國立臺北科技大學<br>創新設計研究所<br>93<br>One of the key factor that an enterprise satisfies consumer need and outstand oneself in the fierce market competition, is to facilitate effective product differentiation strategy through design. This study took Taiwan’s mobile phone market as research subject, and analyzed contents of mobile phone’s TV advertisements between year 2002 and 2004. By using concept classification and frequency distribution as research method, a total of 515 advertising appeals were concluded and further categorized into 6 features, where a year-on-year comparison was made and th
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Chen, Ying-Chu, and 陳盈竹. "The advertising effects of picture metaphor inmarketing communication strategy- An examplefrom Laptop’s advertisement." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/fg475q.

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碩士<br>國立中興大學<br>行銷學系所<br>100<br>In recent years, vendors of laptop in Taiwan escalated their brand value and competence via delivering picture metaphoric advertisement to customers. However, researches, about how picture metaphor advertising effected on technology product, were missing. In this thesis, an experimental approach was proposed to study about this topic. This experimental approach consisted of three stages, including two pretests which were using for selecting manipulatable picture metaphors and argument strengths, the other one was for hypothesis testing, participated by 120 colle
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LIN, YEN-WEI, and 林彥維. "Advertisement Release Strategy on Facebook Fans Page: A Case Study of Two Apparel Companies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/23w39b.

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碩士<br>國立臺北科技大學<br>工業工程與管理系碩士班<br>102<br>Rapid development in internet stimulate, the social platform occurrence in the internet. Facebook has become the biggest and the most popular social platform to day. Facebook involves in a lot of functions, for example, conversation, game, fans page and sharing information. Facebook fans page is the most popular function for Enterprise and Star. Because of its high sociability, Facebook Advertisement that contains Internet advertising and social information. It created new Marketing methods for the advertisers. This study is concerned about how to achiev
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Lin, Zih-Jyun, and 林姿君. "A Study of Advertisement Strategy of PRC Based on Photograph of People's Daily (1995-2005)." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/27382727910085614060.

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碩士<br>國立東華大學<br>公共行政研究所<br>95<br>Abstract The research attempts to analysis the Advertisement Strategy of PRC on the basis of Photography. In this research, the method was based of photograph propagation which composed of Narratology, compositional interpretation and semiology. The research material were collected from daily news, holiday news and accident issues published by “People’s Daily” to probe into the Advertisement Strategy of PRC. In order to look into the Advertisement Strategy of PRC in response of the changing domestic and international environment, the research also attempt t
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Hu, Tzu-Yin, and 胡子瀅. "A Study of Marketing Communication Strategy with Celebrity Endorsed Advertisement – Evidence from Life Insurance Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/67dqsy.

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碩士<br>國立臺灣海洋大學<br>航運管理學系<br>105<br>Advertising is one of the best marketing campaigns to transmit product information to consumers. Therefore, celebrity endorser is the communicational bridge for product and consumers, and is one of the most efficient marketing tools. This study aims to investigate marketing strategy of celebrity endorsement by life insurance company. With data collected in Taiwan, 449 valid respondents are generated, SEM was adopted to peep on the relationship between TEARS model (trustworthiness, expertise, attractiveness, respective, similarity), attitude toward advertiseme
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Chiang, Pei-Fen, and 江佩芬. "An Investigation of the Advertisement Strategy of NPOs–A Case Study of Chinese Christian Relief Association." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11720256106471598713.

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碩士<br>世新大學<br>廣播電視電影學研究所(含碩專班)<br>98<br>This research is mainly at Chinese Christian Relief Association (initialed as CCRA). Hope it can help many other researches of middle & small sizes NPOs (Non-Profit-Organization). How these NPOs develop concept and collect donations by effective advertising strategy under limited manpower & fund? This research is made via case study, literature analysis, open-ended interview, and integrates the success of advertising strategy of CCRA. CCRA’s successes are because of: 1. Strategic alliances with all Christian churches & chapels through out Taiwan to have
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Chou, Mei-Chiu, and 周玫萩. "A Study about Competitive Strategy of New Advertisement Platform –A case of Chunghwa Telecom Co., Ltd." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/40775561362074602693.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>98<br>Chunghwa Telecom Co., Ltd. is the largest telecommunication operators in Taiwan. In recent years, it endeavors to expand its investments in developing media advertisements. Based on its previous experiences on canvass of yellow-page and internet advertisement, recently the company has initiated the extensions of MOD and mobile advertisement. In order to discuss the key factors for success management of these new businesses, this thesis aims to find effective competitive strategies of the new advertisement platform for Chunghwa Telecom. In this thesis, seco
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Chen, Jia-Ling, and 陳佳玲. "A study of association rule implementation on audience media sources, advertisement effect, and media mix strategy." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/15672839870781536384.

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碩士<br>淡江大學<br>管理科學研究所碩士班<br>94<br>Information technology develops more channels of message. Mass media have been transfered from television, broadcast, newspaper, magazines to multimedia. The catholicity of internet and mobile telecommunications increase the channel of information transfer. Advertising is an important role of marketing strategy to spread out product information. Because of the diversity of media, there are more choices to be choosed and be advertised. In the past, advertising had significant effect when advertise in one media. However, as more media can be choosed, there are m
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Kao, Jui-hua, and 高瑞華. "Marketing Strategy of Paid Search Advertisement to Small and Medium Business─A Case Study of Y company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/vzfwbe.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>99<br>Paid search advertisement is a fast growing medium， the purpose of most internet users to get online is to search， and every search represents a demand with motivation. In Taiwan， 97.91% of enterprises are small and medium business, however the small and medium business using paid advertisement of Y company are around 1% of small and medium business. According to the survey of Research International in 2008, 47% of small and medium business have websites or have published their business related information on online yellow pages. Therefore these accounts are
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WEI-HAN, LIN, and 林韋瀚. "An Action Research on the Advertisement Release Strategy in Facebook -the Case of Taiwan Native Hirami Lemon Juice." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/7knze6.

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碩士<br>東吳大學<br>企業管理學系<br>104<br>Facebook is the largest virtual social community platform in the world now. With enormous market opportunities and massive users contained in its multiple functions, it attracts many advertising agencies to make investments in this platform with endless potentials. Facebook also has their own advertisement strategy, which combines the internet ads and social information into a new marketing mode. The purpose of this research is to make discussions about the influences on ads effectiveness by related settings of Facebook advertisement strategy and how to find the
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Sobreiro, Inês Vaz Nunes De Jesus. "How can FNG grow faster via entering and thriving in the online advertisement market?: marketing strategy for this is Fox." Master's thesis, 2020. http://hdl.handle.net/10362/114621.

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The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Foxas the solution for FNG to thrive in the online advertising marke
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CHEN, PO-WEN, and 陳柏雯. "Action Research on Project-Based Learning(PBL) Strategy and Design Curriculum for Advertisement in Vocational High School: An Application of Community Culture." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2h994p.

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碩士<br>國立臺灣藝術大學<br>藝術與人文教育研究所<br>107<br>Under the reform of educational policy in Taiwan. Directions Governing for the 12th Year Basic Education Curricula(The Directions, hereafter). The most important change to Secondary education is to increase the holistic courses tailored as an elective in school curriculum, both in technical and ordinary high schools. For the new curriculum educational quality, curriculum design is no longer required compulsory for students, teachers need to develop multiple elective courses, and course innovation and integration. Among them, the biggest challenge and inno
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Нікора, А. О. "Розробка маркетингової стратегії підприємства (на прикладі ресторану «West Side»". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11707.

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Кваліфікаційна робота складається із вступу, трьох розділів, висновків, списку використаних джерел. Об’єкт дослідження – процес розробки маркетингової програми ресторану. Предметом дослідження є особливості маркетингової діяльності в сфері ресторанного бізнесу. Метою роботи аналіз і розробка основних напрямків вдосконалення маркетингової стратегії ресторану «West Side». У роботі були зазначені різні підходи до визначення поняття «стратегічний маркетинг» та розглянуті його основні аспекти, визначені особливості роботи маркетингу в сфері ресторанного бізнесу, а також проаналізовані інновацій
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Marquot, Antoine, and Carolin Meyer. "Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-89009.

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The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. However, as vegan advertising is increasingly commonplace on product packages, this thesis provides novel empirical research following an exploratory mixed method research model, investigating the perception of students in the south of Sweden regarding vegan advertised products. Including qualitative in-depth interviews as well as a
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LIN, HUNG-CHIA, and 林宏家. "An Analysis on Native Advertising Strategy in Social Media and Its Effects on User’s Attitude towards Advertisement Embedded in Posts—An Example of Financial Magazine’s Facebook Fan Page." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/429vbz.

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碩士<br>輔仁大學<br>大眾傳播學研究所碩士在職專班<br>105<br>In the environment of social media substantially rising and traditional advertisement revenue dramatically reducing, using native advertisement has already become an innovative digital solution widely utilized by advertisers and media. Advertorials, as one of the forms of native advertisements and a delicate embedded marketing method, have been commonly deemed to be able to reach more audiences, enhance stronger interaction with users and deliver positive message. However, various questions are posed: are advertorials really effective? Do social media use
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Cheng, Ejoy, and 陳宜足. "The Study of the Advertisement''s Communication Effect of the Products in the FCB Division upon the "Three-dimensional Ads." , Colorless Ads." and "General Ads., through a Sentitive Ads. Strategy." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/71184955119520049954.

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碩士<br>國立交通大學<br>應用藝術研究所<br>84<br>Most well-known outstanding advertisements (ads. for short) communicate their intention on the basis of visual art. It the recent year, however, the ads. researches emphases too much on their logical ization, which focuses on the information process but ignores the nature of "visualization". Therefore, a deep gap was generated between the theoretical experiment and practical implement in ads. 　　This research, based on the theory of visual communication design and took examples of the magazine media, was done through a sensitive ads. strategy to discuss the adve
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Ho, Weigh, and 何瑋. "Studies on the Non-verbal Communication Effect of Surrealistic Expression As a Graphic Expression Strategy in Print Advertisements." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/89231648065660485769.

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碩士<br>國立交通大學<br>應用藝術所<br>88<br>【ABSTRACT】 The former researches about the application of surrealistic expression in advertisements in Taiwan only made a definition about this subject and divided the surrealistic expression into nine categories. Following those researches, the main purposes of this study are to further explore the attitudes of audiences toward surrealistic expression as a graphic expression strategy in print advertisements, and to offer marketing and creative staff a useful reference when they want to make a better advertisement graphic design. The researc
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Wang, Jeffrey 1986. "A comparative content analysis of cross-border strategic brand alliance advertisements in Taiwan and the United States." Thesis, 2010. http://hdl.handle.net/2152/ETD-UT-2010-05-980.

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This study sought to enrich the research in cross-border strategic brand alliance (SBA), an international business practice highly utilized today. In order to spread out the risk of competing in international markets, firms formed alliances with overseas counterparts. However, confusing positioning and inaccuracies in communication in cross-cultural settings reduced the success rate of these partnerships. The content analysis examined cross-border SBA advertisements to shed light on their communicational strategies. Taiwan and the US, representative of inherent cultural values in Eastern and W
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