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Journal articles on the topic 'Advertisement strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Zhang, Ziyang. "The problem analysis and optimization strategy research of the advertising strategy of the Bilibili platform." Journal of Education, Humanities and Social Sciences 5 (November 23, 2022): 99–105. http://dx.doi.org/10.54097/ehss.v5i.2888.

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In contemporary society, the Bilibili platform has gained popularity incrementally in the world. Undoubtedly, the advertisement strategies indirectly have such a conducive effort to assist Bilibili in achieving great success. However, there are still some problems in the advertising strategy, which need to optimize the advertising communication strategy. The literature research and analysis method can be properly harnessed to find out the problem of the strategies about the advertisement propagation and address them by supporting many optimization strategies. Unfortunately, there have been mul

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Tanudjaya, Clarissa Karen, and Gregorius Genep Sukendro. "Strategi Kreatif Iklan dan Brand Image Produk Minuman Happy Lemon di Instagram." Prologia 6, no. 2 (2022): 312–19. http://dx.doi.org/10.24912/pr.v6i2.15500.

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Happy Lemon is a large beverage company that is growing and originating from Taiwan. It is essential for each company to introduce their products through an advertisement. In an advertisement besides having to have informative value, the advertisement must also have an interest for every individual who sees it, then a creative strategy will be needed in the formation of an advertisement. The design of creative strategies in the formation of advertisements is the main thing that needs to be achieved. The purpose of this observe is to give an explanation for how creative strategies are carried o

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Tanabe, Sumiha. "The Marketing Strategy of Google." Journal of Education, Humanities and Social Sciences 23 (December 13, 2023): 416–21. http://dx.doi.org/10.54097/ehss.v23i.12927.

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The form of advertisements has evolved drastically these past few decades, from printing ads in newspapers and getting flyers to having personalized advertisements being displayed to people on a convenient screen. People nowadays rarely look at any flyers or newspaper, without something that they are interested in capturing their eye, they would most likely just look past any kind advertisement. However, Google has been able to progress and lead the industry with their innovative use of advertisement, capturing the attention of many. This paper explains how Google is able to captivate their us

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Lestari, Atiek Puji, Hendra Agustian, Annisa Laila Alvi Syahri, Andyka Pratiwi, Elsa Maghfira, and Purnama Sepia Alfira. "The Narrative Strategy of MS Glow for Men in Campaigning the (Un- to) Glowing Men on YouTube." Jobmark: Journal of Branding and Marketing Communication 06, no. 02 (2025): 81–96. https://doi.org/10.36782/jobmark.v6i2.399.

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The rapid growth in the use of social media as a marketing tool, mainly through video advertising on YouTube, indicates a significant shift in marketing strategies. This study analyzes the MS Glow for Men advertisement on YouTube, endorsed by Marshel Widianto and Babe Cabita, using an instrumental approach based on the theory and method of Branded Content Analysis (BCA). The advertisement promotes a different representation of masculinity, featuring men with positive personalities and standard bodies, contrasting with the typical image of athletic men in male grooming product advertisements. T

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Riska, Alvira, Ruly Adha, and Dedy Suheri. "A SEMIOTIC ANALYSIS IN WARDAH COSMETIC ADVERTISEMENT STRATEGY." Lingua 20, no. 2 (2024): 209–25. https://doi.org/10.34005/lingua.v20i2.4129.

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Wardah Cosmetics, a leading halal cosmetics brand in Indonesia, has captivated audiences through its advertisements that extend beyond product promotion to convey a complex network of meanings and symbols. This study delves into the semiotic usage of color within Wardah's advertisements, exploring how color choices contribute to brand identity, resonate with Muslim consumers, and reflect Islamic values. Employing a descriptive qualitative approach, this study analyzes a selected Wardah advertisement using Barthes' semiotic theory. The advertisement is examined to identify prominent visual symb

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Huang, Wenle. "Ogilvy Digital Media’s Impact on Development Strategy Research and Advertising Communication." Highlights in Business, Economics and Management 41 (October 15, 2024): 115–21. http://dx.doi.org/10.54097/br7tt871.

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This study investigates Ogilvy, a leading organization in the United States, and its interest in utilizing social marketing strategies, artificial intelligence, and data mining technology to enhance the efficacy and efficiency of advertisement distribution on social media. The research draws on organizational information, secondary journals, and other secondary data sources to analyze the drawbacks of Ogilvy’s current advertisement distribution and design strategies. The study identifies key risks faced by Ogilvy, including unintentional participation in greenwashing activities, rising audienc

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Adetunji, Raji Ridwan, Dr Shahrina Md Nordin, and Shuhaida Md Noor. "Integrated Advertisement Message Strategy: A Tactical Implementation of Imc in Advertisement Discourse." Indian Journal of Applied Research 3, no. 10 (2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/65.

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Natashia, Dian. "Wacana Iklan Parodi Jepang Fanta Gakuen Sensei Series." Lingua Cultura 9, no. 1 (2015): 13. http://dx.doi.org/10.21512/lc.v9i1.756.

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Research aimed to understand the message sent by the sender by analyzing critically the substence used and built the situation inside Japanese parody advertisement titled Fanta Gakuen Sensei Series. This research used qualitative descriptive method and provided two parody advertisement videos as data. The data were described and analyzed with Guy Cook’s Advertising Discourse Theory to reveal the substance used and built the context and situation inside the advertisements and Foucault’s Power and Discipline Theory to understand the message trying to be conveyed by looking into relationship betw

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Cui, Ying, and Yanli Zhao. "Repetition of sound, structure and meaning: a study of poeticised English-Chinese advertisement translation." Journal of Specialised Translation, no. 26 (July 25, 2016): 136–50. https://doi.org/10.26034/cm.jostrans.2016.281.

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Advertisement translation is highly creative, and poeticising is one type of flexible approach, which is prominent in English-Chinese advertisement translation. There are studies on the poetic textual devices in Chinese and English advertisements, but research is rare regarding the strategy of poeticising in English-Chinese advertisement translation. This investigation studies a corpus of 146 English advertisements translated into Chinese and analyzes the specific examples of poeticising. Poeticising in Chinese translations is mainly realised via the use of repetition, including the repetition

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javaid, Sahar. "STUDY OF BILINGUAL ADVERTISEMENT STRATEGY IN LOCAL MARKING SCHEME." Advanced Humanities and Social Sciences 6, no. 2021 (2021): 1–10. http://dx.doi.org/10.21065/25205986.6.1.

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The present study “Study of bilingual advertisement strategy in local marking scheme” tends to explore the role of English in Pakistani Bilingual advertisements. Different persuasive techniques are used to attract both global and native consumers. Among other techniques, the technique of bilingualism has prominent position. In Pakistani media context national language Urdu is mixed with English to grab the attention of customers

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Soegoto, E. S., C. N. Albar, M. Aisyah, and S. Luckyardi. "Advertisement Strategy using Semiotics as Marketing Approach: An Analysis on Food Product." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 3 (March 10, 2023): 823–33. http://dx.doi.org/10.34010/icobest.v1i.248.

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The aim of this study is to analyze and discover the effective advertisement strategy using semiotics approach and marketing review. This study used mixed method, which is the combination of quantitative and qualitative method. Questionnaire was used as the data collection method and supported by literature review. The questionnaire was distributed to 100 respondents in Bandung. The questionnaire regarding food advertisement was distributed to students as the study case. The results of this study showed that semiotics could maximize elements of an advertisement and have great effect in conveyi

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P.Viswanathan and K.Pongiannan. "Response towards various Non-Commercial Advertisements among the Public with reference to Coimbatore District." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 1 (2019): 834–40. https://doi.org/10.5281/zenodo.2557784.

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One of the most serious decisions about inventive strategy in advertisements involves the choice of a suitable appeal. As Creative advertisements appeal for product is used to attract the consumer to buy a particular product similarly a nicely built advertisement campaign with different approach is used to influence the feelings of people for an idea or service. The advertisement agencies use different tricks and types of advertisement appeals that influence the mind of the people targeted in a particular group. Through the use of different kind of appeals, advertisement attempts to communicat

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Babinszki, Emese, and Katalin Balázs. "Humorous advertisement categories." European Journal of Humour Research 11, no. 4 (2023): 31–53. http://dx.doi.org/10.7592/ejhr.2023.11.4.781.

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Humour is a prevalent strategy in advertising, but research findings are contradictory regarding its effectiveness. A potential resolution of the contradictory findings could be to create a category system distinguishing between the basic types of humorous advertisements, which could systematically be used in future research. Several classifications have been reported and some typologies have been suggested, but none is based on the audience’s representations. Our aim was to identify the basic types of humorous advertisements with an approach that considers both the previous typologies and the

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Coleman, Joyce, and Elisabeth Sekyi-Whyte. "MANIPULATION AS A MARKETING STRATEGY: A CRITICAL DISCOURSE ANALYSIS OF BILLBOARDS IN GHANA." MALAYSIAN E COMMERCE JOURNAL 6, no. 2 (2022): 96–100. http://dx.doi.org/10.26480/mecj.02.2022.96.100.

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The discourse of advertising has provided a fertile ground for scholars with keen interest in the effects persuasive rhetoric has on both the emotional and the psychological dispositions of people. This study focused on one particular type of advertisement, the billboard advertisement. The aim of the study is two-fold: first, to explore the linguistic and nonlinguistic devices used as persuasive artifacts in billboard advertisements; and second, to find out how ideology was projected by the billboard advertisements. The study is qualitative research. Data collection was done in the Cape Coast

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Ko, Hyewon. "A Study on the Changes in Sentence Patterns of Public Service Advertising Language: Focusing on the Style of Print and TV Public Service Advertisements (1981-2020)." Barun Academy of History 20 (June 30, 2024): 281–312. http://dx.doi.org/10.55793/jkhc.2024.20.281.

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The purpose of this study is to analyze the language of 856 print and TV public service advertisements produced from 1981 to 2020 to examine changes in the style and persuasion strategy of the public service advertisement language. In the printed public interest advertisement language, sentences are simplified and plain text and questionnaire are used to induce voluntary participation of the people. The use of formalities is decreasing and the use of non-formal forms is increasing, narrowing the psychological distance from the message recipient. Next, in the TV public interest advertisement la

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Liu, Jiahui, and Ziteng Teng. "Analysis of Weibo Short Video Advertising Creation: A Case Study in the Fashion and Beauty Industry." Highlights in Business, Economics and Management 30 (April 10, 2024): 444–52. http://dx.doi.org/10.54097/605brr29.

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In order to explore the creative characteristics of short video advertisements in the field of fashion and beauty on Weibo, this study uses short videos containing advertisements as sample materials. Based on literature review, it establishes classification indicators for short video advertisements, which are categorized into Unboxing review, Product placement, Item recommendation, and Brand customization. Based on the above classification, this study employs content analysis method to explore the creative patterns and underlying reasons of short video advertisements in the field of fashion an

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Wilda Rohim Hatta and Jupriani Jupriani. "Tinjauan Visual pada Iklan Pocari Sweat Bintang SMA." Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. 2, no. 1 (2025): 148–75. https://doi.org/10.62383/misterius.v2i1.552.

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Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its

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Sari, Ridha Fitri Nurita. "Strategy Analysis for Increasing Advertisement Tax Revenue in the Era of Digitalization at the Jakarta Regional Revenue Agency." Novatio : Journal of Management Technology and Innovation 1, no. 1 (2023): 68–78. http://dx.doi.org/10.61978/novatio.v1i1.56.

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The phenomenon of this research is the transition from the use of billboards to digital billboards, resulting in a decrease in billboard tax revenue. Because there are many companies that promote their goods or put up billboards digitally. This study aims to determine what strategies are used by the Regional Revenue Agency to increase advertisement tax revenue in the digitalization era. The research method used is descriptive qualitative research. Sources of data consist of secondary data in the form of interviews and primary data in the form of documentation data. The results of this study in

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Astriningsih, Nurhapsari, Widiarto Adhi Setiawan, and Barli Bram. "WRITTEN SPEECH ACTS FOUND IN ADVERTISEMENTS ON INDONESIAN ONLINE NEWS WEBSITES." ELT Worldwide: Journal of English Language Teaching 7, no. 1 (2020): 54. http://dx.doi.org/10.26858/eltww.v7i1.9545.

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This study attempts to help senior high school English teachers in developing their teaching material about advertisement, which is included in the state mandated curriculum. Having analyzed 20 advertisements, we found two types of speech acts, namely representatives and directives. The representative acts used were 59% and directive acts were 41% of the data. The advertisement strategy in Indonesia utilized representative acts, which intended to highlight the good quality of the products or services, whereas, the use of directive acts was situational since it is usually preceded by the appear

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Olejniczak-Serowiec, Anna, Norbert Maliszewski, and Justyna Harasimczuk. "Brief-ANT as a tool for measuring the influence of roadside advertisements content on the drivers’ attentional processes." MATEC Web of Conferences 231 (2018): 04009. http://dx.doi.org/10.1051/matecconf/201823104009.

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The question of roadside advertisement’s influence on road safety is complex and multi-faceted. The list of advertisements characteristics which may play significant role for road safety includes: the size, colours, shape, luminance, contrast, localization, and many more. One of the aspects is advertisement’s content. Advertising industry uses emotional and cognitive mechanisms which are likely to engage the addressees’ attention and therefore make the brand/product more salient for their minds. As far as such a strategy might be effective for advertisers, it may be dangerous for road safety,

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Алексеєвич, Є. В. "LINGUOSTYLISTIC FEATURES OF THE ADDRESSER'S SELF-PRESENTATION IN RUSSIAN DATING ADVERTISEMENTS." Русская филология. Вестник ХНПУ имени Г.С. Сковороды 1, no. 73 (2021): 34–41. http://dx.doi.org/10.34142/2312-1572.2021.01.73.06.

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The article examines lexical-semantic, syntactic and stylistic features of a female author’s self-presentation in a Russian-language dating advertisement. At first, the essence of the strategy of self-presentation is observed briefly, as well as the compositional and semantic structure of the dating advertisement. Further, the main linguistic and stylistic tools, contributing to the implementation of the strategy of self-presentation, are analyzed. The research was carried out on the material of advertisements posted on Russian-language dating sites, as well as on the material of completed pro

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GUNAWAN, ELIZABETH SUSANTI. "SEMIOTIC ANALYSIS OF ADAPTED ADVERTISING COMMUNICATION BETWEEN CHINA AND WESTERN PEPSI “RISING” GLOBAL ADVERTISING." Serat Rupa Journal of Design 1, no. 3 (2018): 475. http://dx.doi.org/10.28932/srjd.v1i3.466.

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communication carried through the same advertising message is expected to help consumers easily recognize the brand anywhere. This strategy is also useful in reducing advertising cost because they don’t have to redesign new advertisements for different countries. Pepsi “Rising” TV Commercial was created by CLM BBDO Paris Agency as the Pepsi global advertising for Africa, Caribbean Sea, Central America, South America, Europe, Oceania, and Asia (India). The advertisements for other countries were only shortened and dubbed to make them fit with local languages. However, for the Chinese market, th

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Gai, Xi. "Intelligent Advertising Design Strategy Based on Internet of Things Technology." Wireless Communications and Mobile Computing 2022 (August 3, 2022): 1–13. http://dx.doi.org/10.1155/2022/5163330.

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With the rapid development of modern economy, the advertising industry is crucial to economic and social development, and information technology has made a significant contribution to the development. Outdoor advertising is not only an important part of a city’s image but also reflects the overall appearance of a city’s economy, politics, and culture. With the emergence of IoT technology, new advertising communication modes are constantly updated. The Internet of Things is at the forefront of information technology and provides a major impetus for the development of the advertising industry to

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Pramono, Ardiyanto, and Danandaka Mumpini. "ANALYZING NEGATIVE ADVERTISEMENTS FROM LEGAL FRAMEWORK IN INDONESIA AND THE IMPACT ON INDONESIA BUSINESS." Jurnal Hukum Caraka Justitia 3, no. 2 (2023): 95. http://dx.doi.org/10.30588/jhcj.v3i2.1678.

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<p><em>Negative advertisement has been a marketing strategy in Indonesia’s business world. However, the debate around this strategy has occurred due to divided opinion. While several parties agreed that it is a common practice, others are against negative advertisements since the impact will corrupt the vision of a sustainable economy in Indonesia entirely and have negative impacts on the development of Indonesian business. This research analyses the legality of negative advertisements in Indonesia in various contexts, such as Consumer Protection Law, Information and Electronic Tra

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Sarıkaya, Rasim. "Global brand advertisements and the representation of localization in the example of Turkey." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 1 (2016): 282–88. http://dx.doi.org/10.18844/prosoc.v2i1.309.

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In the present-day world, globalization has increased the intensity of international competition, transforming the world into a single market. The concept of global advertisements, which gained importance parallel to globalization, is nowadays losing its status as the sole valid advertisement strategy for companies conducting business at a global level. The primary reason for this is the increasingly intense competition environment created by the entry of many new actors into the global and local markets, which has led global businesses to pay greater attention to the cultural variables of the

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Farr, Deeonna E., Darian A. Battle, and Marla B. Hall. "Using Facebook Advertisements for Women’s Health Research: Methodology and Outcomes of an Observational Study." JMIR Formative Research 6, no. 1 (2022): e31759. http://dx.doi.org/10.2196/31759.

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Background Recruitment of diverse populations for health research studies remains a challenge. The COVID-19 pandemic has exacerbated these challenges by limiting in-person recruitment efforts and placing additional demands on potential participants. Social media, through the use of Facebook advertisements, has the potential to address recruitment challenges. However, existing reports are inconsistent with regard to the success of this strategy. Additionally, limited information is available about processes that can be used to increase the diversity of study participants. Objective A Qualtrics

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Rosario, Carrie, and Keia E. Harris. "Tobacco Advertisements: What Messages Are They Sending in African American Communities?" Health Promotion Practice 21, no. 1_suppl (2020): 54S—60S. http://dx.doi.org/10.1177/1524839919882390.

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Racial disparities in tobacco-related death and disease persist. Despite evidence of disparities in exposure to tobacco retailers and point-of-sale advertising, little is known about the extent to which tobacco advertisements within African American communities use three prominent messaging strategies: reassure use is safe despite health risks, redirect attention from health risks to other product features, or incite bravery to use despite health risks. Using a multistage design, we examined tobacco advertisements at 24 retail stores listed on Countertools.org StoreMapper within 15 census trac

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Woon, Pei Ying. "The Impact of Fast-Food Video Advertisements Through The Eyes of Young Creative Industry Practitioners." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 2 (2024): 431–47. http://dx.doi.org/10.17576/jkmjc-2024-4002-25.

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Video advertising has become a crucial marketing strategy for fast-food restaurants. While previous studies have identified factors influencing video advertisement effectiveness, these factors have yet to be investigated in light of current market preferences. In bridging this gap, it is crucial to consider the perspectives of young industry creative practitioners, who, with their dual roles as professionals and members of the target market, offer fresh insights into the factors influencing video advertisement effectiveness in alignment. Therefore, this study was conducted to investigate the f

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Ahmad Badardin, Nur Syamila, Saadi Ahmad Kamaruddin, and Ch’ng Chee Keong. "Exploring the Determinants of Facebook Ad Clicks among Malaysian Users using Machine Learning." International Journal of Computational Thinking and Data Science 4, no. 1 (2024): 1–9. https://doi.org/10.37934/ctds.4.1.19.

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This research investigates the factors influencing Facebook users to click on a particular advertisement on the Facebook platform. This research has two main objectives. Firstly, it aims to analyze the relationships between Malaysian Facebook users’ advertisement click behavior with age, gender, day, frequency and engagement. Secondly, this research aims to compare the performance of various machine learning models in predicting Malaysian Facebook users’ advertisement click behaviour. The proposed strategy involves systematic data collection, data preprocessing, data analyzing, data splitting,

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Nur Syamila Ahmad Badardin, Saadi Ahmad Kamaruddin, and Chee Keong Ch’ng. "Exploring the Determinants of Facebook Ad Clicks among Malaysian Users using Machine Learning." International Journal of Advanced Research in Computational Thinking and Data Science 4, no. 1 (2024): 1–9. https://doi.org/10.37934/ctds.4.1.19a.

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This research investigates the factors influencing Facebook users to click on a particular advertisement on the Facebook platform. This research has two main objectives. Firstly, it aims to analyze the relationships between Malaysian Facebook users’ advertisement click behavior with age, gender, day, frequency and engagement. Secondly, this research aims to compare the performance of various machine learning models in predicting Malaysian Facebook users’ advertisement click behaviour. The proposed strategy involves systematic data collection, data preprocessing, data analyzing, data splitting,

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Yoga Pratama, Agus Darma, and Ni Komang Purwaningsih. "ANALISIS STRUKTUR IKLAN WARUNG BU KRIS." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (2021): 51–59. http://dx.doi.org/10.22225/kulturistik.5.1.2739.

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This research investigated advertising structure, strategy, and also the impact of advertising promotion on purchasing decisions of Warung Bu Kris’s food. The data in this study were collected through the observation method, namely by observing the use of words, phrases, sentences, icons, and images in food product advertisements and grouping them. The researcher used screenshots as a documentation technique in collecting the data and then categorizing them into groups. The data was analyzed based on the problems raised. The intralingual method used in this research. The finding showed that th

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Panigrahi, Santhosh Kumar. "CELEBRITY ADVERTISEMENTS AND BUYING BEHAVIOUR OF TELEVISION VIEWERS." ICTACT Journal on Management Studies 7, no. 2 (2021): 1395–99. https://doi.org/10.21917/ijms.2021.0198.

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The use of celebrities as sponsors is an important concept of modern marketing strategy for product promotion. Celebrity accreditation increases sales and benefits organizations / products, celebrities themselves, and advertisement companies that produce attractive, influential, and mind-boggling advertising. Some of the factors which influence the celebrity endorsement image and popularity of celebrities, relevant match between brand and celebrity, advertisement attractiveness, advertisement popularity on electronic and print media. The usefulness of celebrity advertisements to control the vi

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Shim, Jae Hyun. "An Analysis of Creative Strategies and Expression Types of YouTube Leaderboard Advertising Video: Focusing on YouTube leaderboard video advertisements in Korea from 2020 to 2022." Korea Institute of Design Research Society 8, no. 1 (2023): 423–33. http://dx.doi.org/10.46248/kidrs.2023.1.423.

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This study is a study on the expression of YouTube leaderboard advertisements, and the purpose of this study is to analyze the messages and creative tendencies of advertisements with high views, which are characteristics of YouTube leaderboards, to help them become reference materials in production. The scope of the study investigated advertisements submitted to the top 10 leaderboards from 2020 to 2022. The analysis method is also investigating through FCB Grid strategy.Second, analyze messages through Taylor 6 division message strategy strategy strategy.Third, it was analyzed through Raysky

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Behravan, Navid, and Roozbeh Masoudi . "A Review Study of Developing an Advertising Strategy for Westernerâ€™s Companies among Middle East Countries: the Islamic Perspective." Information Management and Business Review 4, no. 3 (2012): 107–13. http://dx.doi.org/10.22610/imbr.v4i3.970.

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The burst in the number of commercial advertisement has been growing over the last few years. The western companies, obviously, have the most shares of market among the Middle Eastern. Hence, it is critical for the companies to adopt an applicable advertisement strategy for their market. The marketers must be aware of both cultural and religious values of the target customers in their advertisement strategy. In the other word, there are many ambiguities and challenges exist to discover such values among Middle East countries. This study aims to provide a guideline for the companies to plan app

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Lu, Yanfei, Zihan Zhao, Bowu Zhang, and Qinghe Gao. "An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles." International Journal of Distributed Sensor Networks 15, no. 11 (2019): 155014771988810. http://dx.doi.org/10.1177/1550147719888106.

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The recent advances in computation and communication technologies have led to the emergence of Internet-of-Vehicles where vehicles are connected to each other through sensors so that they can exchange information to improve driving safety, efficiency, and comfort. Internet-of-Vehicle has attracted attention from both academia and industry, as it promises huge commercial and research value. This article studies an advertisement dissemination problem in Internet-of-Vehicle with an aim to maximize the profit (number of vehicles to receive advertisements) given a limited budget. In this problem, a

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Palikhe, Amin. "Impact of Humor Advertising on Brand Purchase Strategy." Journal of Nepalese Business Studies 12, no. 1 (2019): 60–70. http://dx.doi.org/10.3126/jnbs.v12i1.28183.

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 The humor advertisement is important for every types of marketer. The main aim of the study is to analyze the impact of humor advertisement on the brand purchasing strategy of consumers. This study used descriptive research design by testing the hypothesis with dependent and independent variables. The questionnaire based survey has been undertaken upon the sample of 136 respondents. Furthermore, data analysis has been carried forward with the help of SPSS through regression and correlation. The results reveal that there is no significant relationship exists between the independent varia

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Afny Rachma Safitri, Alvina Tara Afifa, Achmad Chusaini Nasichul Amin, and Nur Romdlon Maslahul Adi. "The Meaning of Gojek Advertising in the Pandemic Era Using Charless Sander Pierce Semiotics Analysis." Proceedings of International Conference on Da'wa and Communication 3, no. 1 (2021): 324–35. http://dx.doi.org/10.15642/icondac.v3i1.513.

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The business competition faced by companies today is getting tighter, so it requires company management to be attentive in determining its competitive strategy. Advertising is tot only to promote a product, but also included a lot of social messages in it. Advertisements often use symbols or signs in describing their products. The messages in advertisements are in the form of text and visuals. This study aims to analyze the Sign, Object, Interpretant as well as the message and meaning in the Gojek advertisement version of “Pesan dari Rumah Buat Kita yang di Jalan”. The research method uses a d

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Seo, Bo-Yun, and Eun-Kyung Chung. "A Study on Creative Expression of Audiobook Service Platform Advertising in Korea and Foreign Countries." Academic Association of Global Cultural Contents 53 (November 30, 2022): 57–75. http://dx.doi.org/10.32611/jgcc.2022.11.53.57.

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This study focuses on comparing and analyzing the creative expression strategies of domestic and foreign audiobook service platforms(ASPs) advertising. The total of 40 TV and web film advertisements of domestic and foreign ASPs were examined by content analyzing. The study results are as follows. First, the advertisement of the ASPs deals with characteristics of the ASP itself as the core message rather than the message related to the book provided by the audiobook. And as an advertising model as a speaker to deliver a message, advertisements of domestic ASPs mainly used characters in books or

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Osijo, Immanuel Ustradi, and Abraham Krishna Martadinata Osiyo. "'Go Crowded' Advertising Strategy: Increase Travel Agency Intent, Recommendations, and Engagement." Psikoborneo: Jurnal Ilmiah Psikologi 13, no. 2 (2025): 159. https://doi.org/10.30872/psikoborneo.v13i2.19161.

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Advertisements play an essential role in shaping consumer intentions and engagement, including in the travel agency industry. The "Pergi Rame-Rame" campaign was designed to attract potential customers in Malang by emphasizing the value of togetherness in traveling. This study analyzed the influence of the advertisement on consumer intentions, recommendations, and engagement. A quantitative approach with an experimental survey method was used to measure the impact of the advertisement intervention on dependent variables. Respondents consisted of 320 potential customers who were exposed to the a

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Saptaningsih, Nur, Ela Sofiarti Sofian, and Sumarlam Sumarlam. "Image of Ideal Housewife in Yoga Arizona's HappyFresh #BikinMertuaHappy Advertisement." Jurnal Lingua Idea 14, no. 1 (2023): 43. http://dx.doi.org/10.20884/1.jli.2023.14.1.8599.

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Advertisement has the potential to exploit female figures elaborated with particular signs or language that allude to gender bias in society to achieve commercial goals. One of the representations of women in advertisements shows the social position of women as subordinated figures in the domestic areas. This strategy is also applied in Yoga Arizona’s Happyfresh #BikinMertuaHappy advertisement posted on his Instagram account on July 25, 2020. This study examined the image of the ideal housewife as depicted in that advertisement. The research data include the visual and textual elements sourced

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Hartono, Dang Arif, Stefanus Angga Badara Prima, and Wisnu Sakti Dewobroto. "A Multimodal Critical Discourse Analysis of Garnier Green Beauty Advertisement." International Journal of English and Applied Linguistics (IJEAL) 2, no. 2 (2022): 301–12. http://dx.doi.org/10.47709/ijeal.v2i2.1654.

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This study investigates how a multinational cosmetic company uses its advertising to promote green cosmetics in Indonesia. Using Multimodal Critical Discourse Analysis (MCDA), the study analyzes how Garnier utilized linguistics features and discourse strategies and positioned their customers in the Garnier Green Beauty advertisement. The analysis revealed that Garnier employed some linguistic features (e.g., positive adjectives, pronouns, repetitions, etc.) and scientific-sounding words as a discourse strategy in the advertisement. It was also found that Garnier made a deliberate marketing dec

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Amzelina Risty Br. Lubis, Aliffa, Jayanti, Alif Izhar Maulana, and T. Thyrhaya Zein. "POWER, PERSUASION, AND CONSUMER IDENTITY: A CRITICAL DISCOURSE ANALYSIS OF MCDONALD’S ADVERTISEMENT CALLED ‘SELF-CONTROL, WHO?’." Dialectical Literature and Educational Journal 9, no. 2 (2025): 90–100. https://doi.org/10.51714/dlejpancasakti.v9i2.119.pp.90-100.

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The purpose of this research is to analyze power, persuasion, and consumer identity McDonald's advertisements in terms of critical discourse analysis techniques. Research focus on persuasiveness has been popular for a long time, studied as the art of speaking and features of rhetoric. Linguists have never stopped in their quest to find out what linguistic elements create persuasive effects and impact human brains to convince people about something. The research aimed by applying CDA to this advertisement, research seeks to uncover how McDonald's uses discourse as a tool for ideological persuas

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Russo, Vincenzo, Riccardo Valesi, Anna Gallo, Rita Laureanti, and Margherita Zito. "“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising." Social Sciences 9, no. 7 (2020): 123. http://dx.doi.org/10.3390/socsci9070123.

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Contemporary society requires communication strategies that integrate different media channels in order to improve advertising performance. Currently, there are not many scientific research studies of the various mass media, comparing the results of audiovisual advertising to purely audio or visual messages aimed at detecting the best combination of media, especially from a neurophysiological perspective. This study aims to investigate the effects of previous exposure to an advertisement via radio on the consumers’ response to the same advertisement shown on television (TV) or as a banner on a

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Sjaerodji, Yuda Suryasa, and Desi Indrawati. "SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT." Lire Journal (Journal of Linguistics and Literature) 6, no. 1 (2022): 1–18. http://dx.doi.org/10.33019/lire.v6i1.136.

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Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising. This research aims to analyze the semiotic typography components of Apple's virtual advertisement on YouTube and to find out the meanings constructed on Apple's virtual advertisement. This research was conducted qualitatively to analyze the semiotic typography components and the meanings constructed in Apple's virtual advertisement on YouTube Apple Channel, I

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Aminah, Yanti Nur. "A Discourse Analysis on Bazaart Photo Editing Software Advertisement Published by Apple Inc." SALEE: Study of Applied Linguistics and English Education 4, no. 1 (2022): 31–44. http://dx.doi.org/10.35961/salee.v4i1.484.

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This research discusses the language ideology that is used in the advertisement published by Apple Inc. which is to promote Bazaart application software. The research objectives are to investigate the intentions, techniques and discursive strategies of the advertiser and to analyze the social practices within the discourse. To understand how text works to make meaning, the researcher adopted Fairclough’s three-dimensional framework and Halliday’s theory of Systemic-Functional Linguistics (SFL). The research design is qualitative descriptive and the data source is in the form of social media ca

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Li, Weifeng, Minghui Jiang, and Wentao Zhan. "Why Advertise on Short Video Platforms? Optimizing Online Advertising Using Advertisement Quality." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 3 (2022): 1057–74. http://dx.doi.org/10.3390/jtaer17030054.

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The emergence of short videos has provided a new way for advertisers to place online video advertisements. On short video platforms, the quality of advertisements is the main factor that attracts consumers. This study constructs a model based on advertisers’ advertising behavior and formulates their optimal advertising quality strategies. We then expand on the quality strategy by considering advertisers’ pricing factors. In addition, we compare advertisement placement on short video platforms and on general video platforms and analyze how advertisers should choose their advertisement placement

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Ahmad Azaini Abdul Manaf and Yousef Khaled A. Alallan. "Examining The Effectiveness Of Animated Cartoon As Brand Awareness In Tv Advertisement: Evidence From Survey In Malaysia And Jordan." International Journal of Business and Society 18, no. 3 (2017): 427–38. http://dx.doi.org/10.33736/ijbs.3121.2017.

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Animation is a dynamic visual statement and is frequently used for advertising purposes, expanding the TV advertisement content and causing affective stimuli to consumers. It has been documented that animation may increase TV advertisement effectiveness interms of consumers’ affective, cognitive and conative responses, thus, having a positive and significant impact on their attitudes, including brand awareness and preferences, products’ choice, and intention to purchase, although the role of involvement issignificant for assessing consumers’ responses to TV advertisement. The aim of this paper

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Portia, Opoku Boadi, Guoxin Li, and Antwi Philip. "The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry." International Journal of Customer Relationship Marketing and Management 8, no. 4 (2017): 1–11. http://dx.doi.org/10.4018/ijcrmm.2017100101.

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Celebrity advertisement is a popular method adopted by companies, and NGO's to increase the awareness of their product or service, sales and profit margin. The notion behind this strategy is that consumers and the general public usually endorse the lifestyle and personality of these celebrities. To this effect they tend to patronize the goods and services endorsed by such celebrities. The advertising literature does not mention much about these celebrity advertisement, therefore this research will bridge the gap by empirically testing to find out if celebrities have any influence on such adver

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Eka Marthanty Indah Lestari and Ni Made Savitri Paramita. "The Image of Female Ideal Body in Advertisements of the Slimming Product in Indonesia: A Critical Discourse Analysis." International Journal of Linguistics, Literature and Translation 5, no. 3 (2022): 19–34. http://dx.doi.org/10.32996/ijllt.2022.5.3.3.

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Slimming products have been continuously produced, while advertisements used for marketing these products increase in number. Advertisement of these slimming products shows an image of the ideal female body that is promised to be achieved if consumers use the offered products. Advertisement of these slimming products becomes one of the facilities to spread and maintain an ideology of beauty in society. The ideology can influence and shape the perspective of society related to beauty stereotypes that are later made a benchmark in assessing a person. Many people are disadvantaged by these beauty

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Evtugova, Nataliya N., and Elena V. Novikova. "Pragmatic Features of English Ecological Advertisement." Current Issues in Philology and Pedagogical Linguistics, no. 3 (September 25, 2023): 65–75. http://dx.doi.org/10.29025/2079-6021-2023-3-65-75.

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This article is devoted to the study of English ecological advertisement within the cognitive and discursive paradigm. The relevance of the study is due to the close attention of the whole world to environmental problems and the search for their solutions through the formation of the ecological consciousness of the population. One of the ways to influence the behavior of society is social advertising. The purpose of the article is to identify ways to implement the pragmatic setting of the English ecological advertisement texts. The article was carried out within the framework of an interdiscip

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