Relevant bibliographies by topics / Advertising Copy Writing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Advertising Copy Writing'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Advertising Copy Writing"

1

Rey, Juan. "La redacción publicitaria como estrategia persuasiva; de la información a la emoción." Tripodos, no. 3 (April 20, 1997): 51–72. https://doi.org/10.51698/tripodos.1997.3.51-72.

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Ad copy-writing is a fundamental piece within the persuasive techniques that advertising agencies use to communicate with their consumers. In its historical and technical evolution, copy-writing has made a great leap from writing of an informative nature to writing which appeals to the emotions in order to obtain a response from the consumer. The modern techniques of marketing are what has defined this path while seeking effectiveness in communication. In this process of evolution, form and depth of copy-writing have alternated in their importance.
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Yaffe, Philip. "Creativity and common sense in writing and speaking." Ubiquity 2021, November (2021): 1–8. http://dx.doi.org/10.1145/3501336.

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Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. A previous essay ("What Advertising Can Teach Us About Effective Writing and Speaking") posited what at first glance may have seemed to be a radical idea. And that is: However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see
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Andersen, Flemming Smedegaard. "Sprogvidenskab og virksomhedskommunikation." HERMES - Journal of Language and Communication in Business 18, no. 34 (2017): 143. http://dx.doi.org/10.7146/hjlcb.v18i34.25803.

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In recent years, the humanities and particularly linguistics have gained an increasing influence within the field of business communication. Business communication has traditionally been seen as a discipline within the social sciences, and for instance copy writing has conventionally been an issue for advertising agencies or advertising departments, not an area for academic research. In this article I shall demonstrate how a linguistic theory as Systemic Functional Linguistics is developing within the studies of business communication at the University of Southern Denmark in Odense. I shall argu
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4

Assyuza, Muhamad Faisal, Muftahulkhairah Anwar, and Gusti Yarmi. "Language Teaching Materials for Writing Advertising Texts." Journal La Sociale 5, no. 1 (2024): 150–55. http://dx.doi.org/10.37899/journal-la-sociale.v5i1.1001.

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This study is based on extensive library research, utilizing a wide range of information and resources from various sources. Having the right instructional materials is crucial for the successful completion of any academic program, including Indonesian language classes. Junior high school Indonesian language classes in Class VIII explore a range of subjects, one of which is the art of crafting advertisement copy. To achieve optimal outcomes, it is crucial to utilize appropriate instructional resources while acquiring proficiency in the Indonesian language for advertising purposes. This researc
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Yaffe, Philip. "What Advertising Can Teach Us About Effective Writing and Speaking." Ubiquity 2021, October (2021): 1–5. http://dx.doi.org/10.1145/3492344.

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Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay. As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to because its objective is to say a world of things in just a thim
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Endong, Floribert Patrick Calvain. "The Use of Nigerian Pidgin English in Print Advertising: Deviation from Standard Orthography and Effectiveness." International Journal of Art, Culture, Design and Language Works 1, no. 1 (2015): 1–7. https://doi.org/10.5281/zenodo.18131.

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This paper presents the content analysis of randomly selected print advertising copies partially written in Nigerian Pidgin English (NPE), and used for the promotion of services and products made in Nigeria. It is equally based on a focus group discussion with 15 literate and semi literate users (readers) of these copies. It attempts to show how the writing of advertising copy is complex due to the prevalence of different and personalized spelling systems in the representation of NPE words. It illustrates how most Nigerian advertising copywriters artfully deviate from the standard orthography
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Zia, Anjum, Nayab Javed, and Muhammad Bilal. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements’ Language." Global Social Sciences Review III, no. III (2018): 410–30. http://dx.doi.org/10.31703/gssr.2018(iii-iii).23.

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Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the c
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Anjum, Zia. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." Global Social Sciences Review 3, no. 3 (2018): 410–30. https://doi.org/10.5281/zenodo.4348125.

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Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the c
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9

Anjum, Zia, Javed Nayab, and Bilal Muhammad. "Copy Writing Elements and Brand Relationship: An Analysis of Print Advertisements' Language." GLOBAL SOCIAL SCIENCES REVIEW (GSSR) III, no. III (2018): 410–30. https://doi.org/10.31703/gssr.2018(III-III).23.

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Language and advertising are interconnected and play a significant role in communicating a message directly or indirectly. Direct roles concern buying decisions of the consumers while indirect roles establish a lasting relation of consumer with the brand. This research studies the language of copywriting of advertising focusing its role in developing consumer-brand relationship. The research uses mix of quantitative and qualitative methods based on the framework of Laswells model of communication. The study uses content analysis for examination of the language of print advertisements and the c
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10

Khodijah, Tiara, and Rosy Febriani Daud. "The Effect Of Copy Writing In Bilboard Advertising Against Adolescent Smoking Behavior In Tengahtani Village, Cirebon District." ARRUS Journal of Social Sciences and Humanities 5, no. 1 (2025): 804–9. https://doi.org/10.35877/soshum3565.

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In Indonesia, smoking behavior among teenagers is a health problem that still needs attention. The prevalence of adolescent active smokers in Indonesia was recorded at 22.04% in 2022. The problem of the risk of disease due to smoking does not only occur in active smokers but also in passive smokers. There are 57.8% of teenagers exposed to cigarette smoke at home and 67.2% exposed to cigarette smoke in open public places. This happens a lot because of cigarette advertisements that are everywhere. Likewise, smoking behavior among teenagers in Tengahtani village cannot be separated from social me
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Dissertations / Theses on the topic "Advertising Copy Writing"

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Willerton, David Russell. "Toward a Rhetoric of Marketing for High-Tech Services." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc2432/.

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The market for high-tech services is expanding, and writers will have to create more documents to market these services. Researchers note marked differences between traditional goods marketing and services marketing. A rhetorical framework for high-tech services marketing will give writers a tool for creating effective marketing messages. This study examines the five canons of rhetoric in their classical context, and then examines how the first professional teachers, the Sophists, used rhetoric to promote their services. The canons of rhetoric are then analyzed to show their modern significanc
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CHEN, YI-YAO, and 陳怡堯. "Writing Strategies of Print Advertising Copy for Luxury Wrist Watch." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m48quf.

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碩士<br>國立高雄科技大學<br>文化創意產業系<br>107<br>The boutique watch industry originated in Europe. Swiss watches and clocks are especially famous around the world with marketing around the globe. And its print ads often have the extraordinary advantages. This study interprets and analyzes its copywriting strategies from 3 aspects, including 1. judging the type of appeal of the copywriting (such as either the rational appeal or the emotional appeal) based on the FCB decision model in the advertising strategy theory, 2. finding the consumer needs expressed through the copywriting message based on Maslow's hi
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Books on the topic "Advertising Copy Writing"

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Marra, James L. Advertising copywriting: Techniques for improving your writing skills. Prentice Hall, 1993.

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2

Lewis, Herschell Gordon. On the art of writing copy. 4th ed. Racom Communications, 2012.

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Lewis, Herschell Gordon. On the art of writing copy. 3rd ed. Racom Communications, 2004.

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Lewis, Herschell Gordon. On the art of writing copy. 3rd ed. Racom Communications, 2004.

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Maur, Suzan St. Writing words that sell. Lennard, 1989.

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Lewis, Herschell Gordon. Herschell Gordon Lewis on the art of writing copy. Prentice-Hall, 1988.

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7

Taylor, Vickie. The complete guide to writing web-based advertising copy to get the sale: What you need to know explained simply. Atlantic Pub. Group, 2008.

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Taylor, Vickie. The complete guide to writing web-based advertising copy to get the sale: What you need to know explained simply. Atlantic Pub. Group, 2008.

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Taylor, Vickie. The complete guide to writing web-based advertising copy to get the sale: What you need to know explained simply. Atlantic Pub. Group, 2008.

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10

Raridon, Susan. Basics for writing your law firm brochure. Section of Economics of Law Practice, American Bar Association, 1987.

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Book chapters on the topic "Advertising Copy Writing"

1

Batty, Craig, and Sandra Cain. "Writing Copy for Advertising." In Media Writing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-52955-8_7.

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Russell, Thomas. "Copy-Writing and the Practical Psychology of Advertising." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-75.

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Blakeman, Robyn. "Writing Copy That Strategically Promotes the Brand and Talks to the Target." In Advertising Design by Medium. Routledge, 2022. http://dx.doi.org/10.4324/9781003255123-12.

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"Writing Copy." In Kiss & Sell: Writing for Advertising. Published by AVA Publishing SA Bloomsbury Publishing Plc, 2006. http://dx.doi.org/10.5040/9782940476091.ch-003.

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"Elements of Copy." In Kiss & Sell: Writing for Advertising. Published by AVA Publishing SA Bloomsbury Publishing Plc, 2006. http://dx.doi.org/10.5040/9782940476091.ch-002.

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"Lecture III Copy-Writing and the Practical Psychology of Advertising." In Commercial Advertising (RLE Advertising). Routledge, 2013. http://dx.doi.org/10.4324/9780203582640-11.

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Orr, David W. "Verbicide." In The Nature of Design. Oxford University Press, 2002. http://dx.doi.org/10.1093/oso/9780195148558.003.0010.

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He entered my office for advice as a freshman advisee sporting nearly perfect SAT scores and an impeccable academic record—by all accounts a young man of considerable promise. During a 20-minute conversation about his academic future, however, he displayed a vocabulary that consisted mostly of two words: “cool” and “really.” Almost 800 SAT points hitched to each word. To be fair, he could use them interchangeably as “really cool” or “cool . . . really!” He could also use them singly, presumably for emphasis. When he became one of my students in a subsequent class I confirmed that my first impr
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