Relevant bibliographies by topics / Advertising events

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising events'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Advertising events"

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Bora, Mrs Shraddha. "EVENTUS: An App to Register for College Events." International Journal for Research in Applied Science and Engineering Technology 11, no. 6 (2023): 1508–12. http://dx.doi.org/10.22214/ijraset.2023.53907.

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Abstract: Currently college conducts many fests that may be technical or non-technical for the students to have experience in different aspects. These events are mostly unknown to the students specially the students of different colleges. In order to advertise the events students of the organizing team visits other colleges and give a brief summary to all the students they possibly meet. This way of advertising results in waste of time and efforts as most of the advertising is done to uninterested students. In order to advertise their event to the target audience or those who are genuinely int
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Peng, Jun. "A Discussion on the Innovation of Graphic Advertising Design Curriculum Based on Competition Events." Advanced Materials Research 934 (May 2014): 269–72. http://dx.doi.org/10.4028/www.scientific.net/amr.934.269.

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Graphic advertising design in visual communication teaching is a very inclusive curriculum. This paper is started based on the competition events that the author encountered when teaching graphic advertising design, the role of competition events in promoting the information communication of advertising design teaching is analyzed and the innovative superiority of advertising design teaching in a environment of competition events is introduced in this paper, the misunderstandings existed in the teaching practice of competition events is also discussed, expecting to optimize the combination of
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Hasan, Jaafar Hussein, and Abdullah Aqeel Hussein Al-Sagaabi. "Commercial defamation in the context of comparative advertising and advertising through commercial events within the framework of chinese law." American Journal of Political Science Law and Criminology 07, no. 01 (2025): 22–29. https://doi.org/10.37547/tajpslc/volume07issue01-04.

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Reputation applies to both legal entities and natural persons. Since every market entity strives to establish a positive reputation in order to promote its goods, reputation is a crucial attribute for market entities in commercial economic activities. Advertising, in which businesses advertise their goods to emphasize their benefits and market them as effectively as possible, is one strategy to establish this reputation. These organizations may, nevertheless, use advertising by contrasting their product with that of another economic entity in addition to simply displaying their own. They may p
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Grosset, L., and B. Viscolani. "Advertising Events in a Competitive Framework." Journal of Optimization Theory and Applications 146, no. 2 (2010): 375–85. http://dx.doi.org/10.1007/s10957-010-9648-7.

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Syachkinah, Rifani Novie, and Djuni Akbar. "PROMOSI PERIKLANAN DIGITAL DALAM FESTIVAL PANEN RAYA NUSANTARA (PARARA) 2021 OLEH TOFFEE EVENTS." Bisnis Event 4, no. 14 (2023): 49–58. http://dx.doi.org/10.32722/bev.v4i14.5732.

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The development of technology turns out to have a very big influence in the world of advertising. This condition can be seen from the shift of traditional advertising towards digital. One of the companies that has used digital advertising is Toffee Events which is a company in the field of digital marketing and also engaged in event management and training. Toffee Events as a digital marketing agency was appointed by the PARARA Festival 2021 to be an event organizer who can help in promoting and implementing the Festival Panen Raya Nusantara (PARARA) 2021. The purpose of this study is to find
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Subaldan, Pindy, and Aswad Ishak. "Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 131. http://dx.doi.org/10.12928/sylection.v3i1.13951.

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Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through dig
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Strode, Aina, and Viktorija Loktionova. "GAME DESIGN FOR INTERACTIVE COMMUNICATION AT ADVERTISING EVENTS OF UNIVERSITY." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 4 (May 21, 2019): 538. http://dx.doi.org/10.17770/sie2019vol4.3859.

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The aim of the article - to study the essence of game design and the possibilities of usage games in the pedagogical-psychological context, to justify the choice of the game as tool of university advertising. Research methods - theoretical - research of literature and internet resources; empirical - interviews of experts. Since the aim of the projected game is to test and supplement the knowledge about Rezekne Academy of Technologies (RTA) and create interest in studying at RTA, the degree of research of the topic has been done by analyzing publications about the place of game in advertising,
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Sharpe, Stacey. "Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending." Studies in Business and Economics 16, no. 2 (2021): 230–39. http://dx.doi.org/10.2478/sbe-2021-0036.

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Abstract This study examines strategic firm-level advertising behavior around accounting-based brand scandal events. This analysis is guided by propositions presented in the brand scandal and marketing-finance literatures regarding firm response to brand scandal events. While, recent findings from the marketing-finance literature show that managers tend to reduce advertising when anticipating the release of negative information, this response is contrary to the established support and recommendation from the extant brand scandal literature. This inconsistency suggests that firms treat product-
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Ohiienko, Mykola, Olena Shebanina, and Alona Ohiienko. "Monitoring of Determination Features of Gastronomic Events Efficiency." Restaurant and hotel consulting. Innovations 3, no. 1 (2020): 96–108. https://doi.org/10.31866/2616-7468.3.1.2020.205572.

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Topicality. Today, gastronomic tourism in theBlack Sea region is under development. a large number of scientists are engaged in the gastronomic culinary development activities and the study of their economic efficiency and promotion in Internet communications, but its impact on the quality of events is insufficiently studied. Therefore, conducting analytical research on the announcement and post-event publications in the information Internet resources of gastronomic events becomes an urgent task. Purpose and methods. The aim of the article is to study aspects of the development of th
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Trofimov, Andrey V. "Advertising discourse in the regional Ural press during the years of the «thaw»." History and Modern Perspectives 7, no. 1 (2025): 120–25. https://doi.org/10.33693/2658-4654-2025-7-1-120-125.

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The paper analyzes the advertising discourse of the Uralsky Rabochy newspaper during the «thaw» period. Conclusions. Soviet advertising was one of the tools of state propaganda, demonstrating the achievements of the socialist system and encouraging citizens to actively participate in public life. The advertising content in Uralsky Rabochy served as an important channel for informing the public about new products and services, which contributed to the development of consumer culture. Announcements about the sale of goods, provision of services, holding actions and events allow us to identify tr
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Dissertations / Theses on the topic "Advertising events"

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Wood, Charles M. "Marketing to consumers undergoing life transitions : the mediating role of appraisal /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9946313.

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Edwards, Douglas Grant. "Strategic Managerial Responses to Critical Service Events in Restaurants." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2067.

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Inappropriate managerial responses to critical service events (CSEs) in restaurants contribute to an increased rate of customer defection and restaurant failure. Some restaurant managers lack employee-training strategies that may enhance service recovery from CSEs. This case study explored what employee-training strategies participants deemed essential to enhance service recovery to CSEs. The population for this study was restaurant managers from a U.S. regional chain in South Carolina with at least 3 years of employee-training experience. Organizational learning theory was the conceptual fram
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Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.

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The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holida
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Batty, Rachel Joanne. "Managing Stakeholder Relationships in Conjunction with a Public Health Agenda: A Case Study of Community Sport Events in New Zealand." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/367029.

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Existing research suggests that the stereotypical realm of taboo sport sponsorship, which has traditionally included tobacco and alcohol products, is evolving to incorporate soft drink, confectionary and fast food. Such products are viewed (by some event stakeholders and community members) as detrimental to public health initiatives and are seen as contributing to health issues including obesity, diabetes and heart disease. As a result, some organisations who associate themselves (via sponsorship) with community sport events are receiving criticism over the types of products they are promoting
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Larsson, Johan. "Varumärkeskommunikation : En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9168.

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<p>Abstract</p><p>Title: Brand communication – An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation – En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)</p><p>Number of pages: 53 (55 including enclosures)</p><p>Author: Johan Larsson</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communications Studies C</p><p>Period: Second term / autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim: The purpose of this essay is to study how two sma
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Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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<p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the busines
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Tuč, David. "Návrh komunikační strategie (pro konkrétní firmu, organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221618.

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The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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McNally, Sean. "Determination of interaction effects in expectations for post-event information on memory for items in a service encounter." Thesis, The University of Sydney, 2010. http://hdl.handle.net/2123/6761.

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Our minds are not a blank canvas onto which experiences leave their independent and indelible impression. Consumers, therefore, would rarely enter a service encounter without prior knowledge to guide their expectations. The importance of prior knowledge – in the form of schemas – while acknowledged in the study of post-event misinformation effects on memory has received limited attention. Outside of studies investigating misinformation effects, the literature indicates that inconsistency between our expectations and what we experience, improves recall accuracy. Whether this effect translat
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Krause, Don. "An analysis of Mobil Oil Company's corporate advertising apearing in the New York Times between 1984 and 1990 to determine what issues received the most attention and the effects of yearly event/political changes on Mobil's corporate advertising." Virtual Press, 1991. http://liblink.bsu.edu/uhtbin/catkey/845936.

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Answers were sought to two research questions concerning Mobil Oil Company's corporate advertising appearing in The New York Times between 1984 and 1990:1. What issues/events throughout the campaign received the most attention in Mobil's corporate advertisements? 2. How did yearly political/event changes affect Mobil's corporate advertisements?This study, which was based on a study by Anderson (1984), was completed in two steps. First, a coder read and summarized all 365 advertisements. These advertisements were categorized according to three dependent variables: energy policy, Mobil's economi
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Meinke, Ashley Erin. "Kent State University at Stark's First Student Film Festival: Organizing a Campus/Community Event." Kent State University Honors College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1336517984.

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Books on the topic "Advertising events"

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Tarila, Sophia. Flyers that work: Promoting services, products, events & more. First Editions, 1994.

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McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. UMI Dissertation Services, 2000.

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Paula, Silbert, Western Australia. Dept. for the Arts., Australian Council for the Arts., and National Exhibitions Touring Structure for Western Australia Inc., eds. Go public!: How to promote exhibitions, events & venues. Art on the Move, 1996.

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Kilgore, Joe. The blunder. Bridgeway Books, 2008.

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Shapiro, Naomi K. The brilliant book of promotions, sales tools, and special events: Tested ideas & tricks of the trade for selling advertising space. Creative Brilliance Associates, 1988.

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LoCicero, Joe. Streetwise meeting and event planning. Adams Business, 2007.

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A, Alexander Laurence, and Downtown Research and Development Center., eds. Great downtown events: How to build crowds-- and boost business. Downtown Research & Development Center, 1985.

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LoCicero, Joe. Streetwise meeting and event planning: From trade shows and conventions to fundraisers and galas--everything you need for a successful business event. Adams Media, 2008.

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Leddick, David. Never eat in. Serpent's Tail, 1999.

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Ansolabehere, Stephen. Going negative: How political advertisements shrink and polarize the electorate. Free Press, 1997.

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Book chapters on the topic "Advertising events"

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Diniz, Claudio. "Communication, Advertising and Events." In The Luxury Market in Brazil. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137432568_5.

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Casado-Aranda, Luis-Alberto, Juan Sánchez-Fernández, and Ana-Belén Bastidas-Manzano. "EHS Hotels: Neuroimaging or Self-Reports When Evaluating Tourism Advertising and Websites?" In Case Based Research in Tourism, Travel, Hospitality and Events. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-4671-3_15.

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Pope, Nigel K. L., and Kevin E. Voges. "Short Term Recall and Recognition of Advertising and Signage in Telecast Stadium Sporting Events." In Proceedings of the 1995 World Marketing Congress. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17311-5_3.

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Gentile, Paola. "Chapter 12. Combining translation policy and imagology." In Translation Flows. John Benjamins Publishing Company, 2023. http://dx.doi.org/10.1075/btl.163.12gen.

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This chapter establishes a connection between the fields of translation policy and imagology to scrutinize the strategies employed by governmental organizations in their support of literary translations. It aims to investigate the role of these strategies in facilitating cultural transfers and shaping evolving perceptions of a country internationally. An overview of the policy by the Dutch Foundation for Literature in transnational events will be followed by an examination of promotional strategies employed by the Italian publisher Iperborea. The similarities between the advertising material e
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Cheng, Jianxin, Hongbo Lai, and Junnan Ye. "The Study of Service Design with the Perspective of Cross-Cultural Based on the Advertising Events and the Brand Experience." In Cross-Cultural Design. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07308-8_42.

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Pop, Marcel. "Event Marketing and Advertising in Romania." In Contributions to Management Science. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-93875-7_12.

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Yi-fan, Jiang, and Xiao Chang. "Brief Study on the Economic Value of Advertising in Great Sports Event." In Advances in Intelligent and Soft Computing. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-29148-7_64.

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Wenner, Lawrence A. "Connecting events to advertising." In Sports Events, Society and Culture. Routledge, 2014. http://dx.doi.org/10.4324/9780203528020-2.

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Johnson, Phillip. "Advertising and Trade Regulation." In Ambush Marketing and Brand Protection, 2nd ed. Oxford University PressOxford, 2011. https://doi.org/10.1093/9780199696451.003.0010.

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Abstract This chapter examines the legal frameworks governing advertising and trade regulation, particularly in the context of major events. It begins by outlining the offence of fraud in ambush marketing, where false claims of affiliation with events may constitute criminal conduct under the Fraud Act 2006. The chapter analyses misleading advertising laws affecting both traders and consumers, highlighting the role of the Office of Fair Trading and trading standards authorities. It also explores self-regulation through the Advertising Standards Authority and details the statutory codes governi
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Yavuz, Gulser, and Kemal Enes. "Social Media and Events." In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch008.

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Globally, the number of the internet and social media users is increasing day by day. The event industry has been affected by that popularity of social media and so event management and event marketing activities have changed radically. In this research, the importance of the social media in the events, management of the event, and finding how to take advantage of the social media by the marketing of the event are explored. Using of the social media in events was examined in these three parts: before, during, and after the events. Today it is regarded as an important tool used by the event man
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Conference papers on the topic "Advertising events"

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Davis, Jeff. "Maintenance Coats: How to Increase Your Profitability." In Paint and Coatings Expo (PACE) 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00020.

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Abstract Residential contractors who focus on becoming a service business can bring in ongoing revenue from existing customers through regularly scheduled maintenance coats. Every contractor should have a long-range system for tracking maintenance due dates, notifying customers and even set-up maintenance contracts to gain pre-approval of future work. By proactively contacting customers for maintenance, residential contractors are providing a valuable service while at the same time laying the groundwork for increased profitability. A contractor’s best customer is his current customer. Acquirin
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Podoliaka, N. S. "Merch at the promotional events of the “Bearded Tamarin” publishing house." In INTERACTION BETWEEN PR AND ADVERTISING SPECIALISTS AND JOURNALISTS UNDER MODERN CONDITIONS. Baltija Publishing, 2023. http://dx.doi.org/10.30525/978-9934-26-375-0-6.

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Višňovský, Ján, Alexandra Mathiasová, and Juliána Mináriková. "IMPACT OF THE COVID-19 PANDEMIC ON REGIONAL AND LOCAL MEDIA – CASE STUDY." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b1/v4/19.

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COVID-19 pandemic, and its several waves with different intensity, and also stronger or weaker restrictions, has influenced the everyday life of people all around the world. Pandemic hitted media indeed. People needed the newest information about the evolution of the SARS-CoV-2 virus, which is the virus that causes COVID-19. Organisations, events and businesses were stopped or closed, so media content was directed to outbreak info. And if organisations, events and businesses were stopped, creators, event managers and business makers didn‘t even need advertising or other propagation of their ac
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Folgieri, Raffaella, Tea Baldigara, and Sergej Gričar. "DESIGN OF A WORKBENCH AND GUIDELINES TO IMPROVE THE EFFICACY OF ADVERTISING MESSAGES." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.18.

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Purpose – This study is aimed at proposing the design of an efficient workbench and guidelines to help content providers in tourism to address proper messages both in managing ordinary activities and in facing unpredictable events and external shocks. Recent Covid-19 related events have particularly stressed the importance of tools supporting, guiding and directing message providers in designing advertising campaigns to attract visitors providing proper information and contrasting the possible negative influence of misinformation. Social media and the Internet can give a wide picture of curren
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Heck, Melanie, Janick Edinger, and Christian Becker. "Lessons Learned from an Eye Tracking Study for Targeted Advertising in the Wild." In 2022 IEEE International Conference on Pervasive Computing and Communications Workshops and other Affiliated Events (PerCom Workshops). IEEE, 2022. http://dx.doi.org/10.1109/percomworkshops53856.2022.9767470.

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Tsubouchi, Kota, Kenta Taoka, Kaori Ikematsu, Shota Yamanaka, Koya Narumi, and Yasuhiro Kawahara. "Eye-tracking AD: Cutting-Edge Web Advertising on Smartphone Aligned with User’s Gaze." In 2024 IEEE International Conference on Pervasive Computing and Communications Workshops and other Affiliated Events (PerCom Workshops). IEEE, 2024. http://dx.doi.org/10.1109/percomworkshops59983.2024.10502602.

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Петрухина, О. В. "ADVERTISING CONTESTS AND FESTIVALS IN RUSSIA AND THE WORLD: CULTURAL AND SOCIAL ASPECT." In Мультимедиа: современные тенденции IX Международная научно-практическая конференция. Crossref, 2024. http://dx.doi.org/10.54874/9785605054290_84.

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Современные технические достижения изменили характер социальных коммуникаций, способы создания, распространения и продвижения информации. Позволили объединять в такой информации рациональное осознание, эмоциональную реакцию и посыл к действию. Все перечисленное отразилось в сфере коммерческой и социальной рекламы. Фестивали рекламы демонстрируют многочисленные интеграционные тенденции, изыскивают и демонстрируют способы заинтересовать зрителя, доказывают актуальность и востребованность того или иного направления. В статье анализируются наиболее значимые события в сфере рекламных коммуникаций,
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Pulkina, Viktoria A., and Anna A. Chugunova. "The Specifics of Advertising and PR in the Organization and Conduct of Online Events." In 2021 Communication Strategies in Digital Society Seminar (ComSDS). IEEE, 2021. http://dx.doi.org/10.1109/comsds52473.2021.9422847.

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OLIZKO, N. S., and S. M. AYUSHEVA. "LINGUISTIC MEANS OF IMPLEMENTING AN ADVERTISING CAMPAIGN IN THE UNIVERSITY MEDIA DISCOURSE." In СЛОВО, ВЫСКАЗЫВАНИЕ, ТЕКСТ В КОГНИТИВНОМ, ПРАГМАТИЧЕСКОМ И КУЛЬТУРОЛОГИЧЕСКОМ АСПЕКТАХ. Chelyabinsk State University Publishing House, 2024. http://dx.doi.org/10.47475/9785727119631_79.

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This article examines the linguistic means used for effective communication in university media discourse and for the implementation of advertising campaigns to attract the attention of potential students, members of the academic community and other interested parties. The authors analyse the specifics of linguistic expressiveness, semantics and structure of statements used in university media to promote academic programmes, research projects, cultural events and other aspects of university life. This paper describes a variety of linguistic techniques, such as the use of specific vocabulary, s
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Mompean Botias, Estefania. "Architectures of Emergency. Sentinel operations for a rapidly changing environment." In 3rd Valencia International Biennial of Research in Architecture, VIBRArch. Editorial Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/vibrarch2022.2022.15274.

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The declaration of an emergency is given by various protocols that respond to a series of interventions driven by an environmental urgency (Anderson 2017), designed by global networks of experts that mobilize advertising modes of economic development in the face of environmental collapse (Goh 2021). This research proposes a different imaginary of the Emergency. This reflection aims to resignify the Emergency from the embodied experiences of the disruptive events we live, opening the discussion on the frictions between a normative world based on human security and the modalities of militant mov
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Reports on the topic "Advertising events"

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Xiang, Ling. The power of perception in sports marketing: How construal level theory scores big in sports events advertising. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1473.

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Mintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], 2018. http://dx.doi.org/10.31812/123456789/2673.

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The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that includ
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Iatsyshyn, Anna V., Iryna H. Hubeladze, Valeriia O. Kovach, et al. Applying digital technologies for work management of young scientists' councils. [б. в.], 2021. http://dx.doi.org/10.31812/123456789/4434.

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The publication explores the features of the digital technologies’ usage to organize the work of the Young Scientists’ Councils and describes the best practices. The digital transformation of society and the quarantine restrictions caused by the COVID-19 pandemic have forced the use of various digital technologies for scientific communication, the organization of work for youth associations, and the training of students and Ph.D. students. An important role in increasing the prestige of scientific activity and encouraging talented young people to participate in scientific projects belongs to t
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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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