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Dissertations / Theses on the topic 'Advertising events'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Wood, Charles M. "Marketing to consumers undergoing life transitions : the mediating role of appraisal /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9946313.

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Edwards, Douglas Grant. "Strategic Managerial Responses to Critical Service Events in Restaurants." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2067.

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Inappropriate managerial responses to critical service events (CSEs) in restaurants contribute to an increased rate of customer defection and restaurant failure. Some restaurant managers lack employee-training strategies that may enhance service recovery from CSEs. This case study explored what employee-training strategies participants deemed essential to enhance service recovery to CSEs. The population for this study was restaurant managers from a U.S. regional chain in South Carolina with at least 3 years of employee-training experience. Organizational learning theory was the conceptual fram

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Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.

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The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holida

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Batty, Rachel Joanne. "Managing Stakeholder Relationships in Conjunction with a Public Health Agenda: A Case Study of Community Sport Events in New Zealand." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/367029.

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Existing research suggests that the stereotypical realm of taboo sport sponsorship, which has traditionally included tobacco and alcohol products, is evolving to incorporate soft drink, confectionary and fast food. Such products are viewed (by some event stakeholders and community members) as detrimental to public health initiatives and are seen as contributing to health issues including obesity, diabetes and heart disease. As a result, some organisations who associate themselves (via sponsorship) with community sport events are receiving criticism over the types of products they are promoting

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Larsson, Johan. "Varumärkeskommunikation : En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9168.

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<p>Abstract</p><p>Title: Brand communication – An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation – En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)</p><p>Number of pages: 53 (55 including enclosures)</p><p>Author: Johan Larsson</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communications Studies C</p><p>Period: Second term / autumn 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim: The purpose of this essay is to study how two sma

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Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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<p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the busines

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Tuč, David. "Návrh komunikační strategie (pro konkrétní firmu, organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221618.

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The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.

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McNally, Sean. "Determination of interaction effects in expectations for post-event information on memory for items in a service encounter." Thesis, The University of Sydney, 2010. http://hdl.handle.net/2123/6761.

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Our minds are not a blank canvas onto which experiences leave their independent and indelible impression. Consumers, therefore, would rarely enter a service encounter without prior knowledge to guide their expectations. The importance of prior knowledge – in the form of schemas – while acknowledged in the study of post-event misinformation effects on memory has received limited attention. Outside of studies investigating misinformation effects, the literature indicates that inconsistency between our expectations and what we experience, improves recall accuracy. Whether this effect translat

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Krause, Don. "An analysis of Mobil Oil Company's corporate advertising apearing in the New York Times between 1984 and 1990 to determine what issues received the most attention and the effects of yearly event/political changes on Mobil's corporate advertising." Virtual Press, 1991. http://liblink.bsu.edu/uhtbin/catkey/845936.

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Answers were sought to two research questions concerning Mobil Oil Company's corporate advertising appearing in The New York Times between 1984 and 1990:1. What issues/events throughout the campaign received the most attention in Mobil's corporate advertisements? 2. How did yearly political/event changes affect Mobil's corporate advertisements?This study, which was based on a study by Anderson (1984), was completed in two steps. First, a coder read and summarized all 365 advertisements. These advertisements were categorized according to three dependent variables: energy policy, Mobil's economi

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Meinke, Ashley Erin. "Kent State University at Stark's First Student Film Festival: Organizing a Campus/Community Event." Kent State University Honors College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1336517984.

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11

Maltsbarger, Kelli M. "Does an Academy Award affect Stock Return?" Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/185.

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This study examines the affect of winning an Academy Award on the stock price of parent companies. On average, receiving an Oscar has no significant impact on the stock of parent companies during the few days surrounding the broadcast of the Academy Awards. The findings of this study introduce questions of external interference and possible limitations on this type of research. However, my study sheds light on future topics of investigation for analyzing the effects of televised award shows on the stock market.

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Osborn, John Claiborn. "Benefits of advertising and marketing during televised sporting events." 2013. http://hdl.handle.net/2152/22390.

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This reports main focus is to highlight the benefits of advertising during televised sporting events in an American market. In this report an overview of the current state of advertising and sports marketing is discussed along with historical and cultural analysis of both advertising and sports in the American culture. Among the arguments discussed, a major one will be how in this current media landscape sports is one of the best vehicles to reach a target markets directly without having to compete with many of the new technologies that are on the market today. The central backing for this arg

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Chuang, Chi-Wen, and 莊淇雯. "A Study of Promotion and Advertising Effectiveness at Special Events of Regional Department Store Chain." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/01336616079115126103.

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碩士<br>國立臺灣大學<br>商學研究所<br>92<br>In recent years, the concept of performance evaluation is widely applied to various fields. The results of performance evaluation can reveal both the efficiency and effectiveness of using resources. Meanwhile, it also provides the suggestions while managers making decisions, such as setting up company future strategies and resources allocation problems. However, it’s quite difficult to evaluate the performance of promotion due to the too wide scope of the effectiveness of promotion and advertising. Therefore, lots of managers often can not research and realize th

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Савченко, Д. Л. "Управління маркетингом мережі магазинів взуття «Fellini»". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9969.

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Кваліфікаційна робота магістра складається з трьох розділів. Об’єкт дослідження –процес управління маркетинговою діяльністю підприємства. У роботі розглядаються теоретичні аспекти сутності управління маркетинговою діяльністю підприємства Проаналізовано специфіку менеджменту маркетингової діяльності підприємства на ринку модельного взуття; Запропоновано рекомендації щодо удосконалення організаційної структури управління маркетингом в мережі магазинів «Fellini»; обґрунтовано рекламні заходи та проведена оцінка ефективності розроблених заходів.<br>Thesis consists of three chapters. Object o

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Vlasáková, Ria. "Analýza souboru účastníků vybraných běžeckých akcí." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-372633.

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Title: Analysis of selected running events Objectives: The goal of this diploma thesis is to analyse participants taking part in particular running competitions and their relationship to running. Furthermore, to obtain information in relation to their lifestyle, education, employment, age, homelife, financial possibilities and training for particular race. Methods: Analysis of participants of running events is done through questionnaires which were handed out electronically on social websites and personally at the place of a competition. Teoretical base has its origin on personal experiences,

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Боячко, В. В. "Управління конкурентоспроможністю туристичної фірми". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11736.

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Кваліфікаційна робота бакалавра складається з двох розділів. Об’єкт дослідження – туристичне підприємство Sun Travel Plus, основним видом діяльності якого є надання туристичних послуг. У роботі розглянуто теоретичні аспекти управління конкурентоспроможністю туристичної фірми. Визначено особливості функціонування ринку туристичних послуг. Проаналізовано конкурентне середовища туристичного підприємства та виявлено основні чинники, які впливають на попит. Запропоновано заходи з покращення якості послуг, які підвищать конкурентоспроможність туристичної фірми<br>Thesis consists of two chapters. Ob

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Song-BoWu and 吳松柏. "Event-driven Emotion-Need-based Blog Advertising by Finding Hidden Needs from Yahoo Answers." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87904616279217725246.

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碩士<br>國立成功大學<br>資訊工程學系碩博士班<br>98<br>Online commercial advertising has been developed in recent years. Advertisers can set contextual ads about their products or services on the platform which is offered by Google or Yahoo. The method of Contextual Advertising is parsing the content of target page and then showing some ads after analysis. However, we found many ads that are unsatisfied to the actual need of bloggers. The majority of blog posts are affective articles. Bloggers usually express themselves in their posts but not always write their needs down. Therefore, we present Event-driven Emot

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18

Chuang, Ya-ting, and 莊雅婷. "A study on event- related potential and attention evoked by advertising photography image design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/99954810080398030102.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>101<br>Advertising photography is more and more mature in recent years. It is not only the rules of the merchandise photo, but also advertising image performance of creative and artistic conception according to advertising appeals. Effectively convey the advertising content often depends on the image presentation. So effective promote and sales must be caused by the viewer's attention. Therefore, advertising photography image is designed how to attract the viewer's attention to an important issue. This study focuses on advertising photography graphic design

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Liu, I.-Ning, and 劉怡寧. "A Study on Event-Related Potential and Emotion Dimensions Evoked by Affective Design in Product Advertising." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57427898669630856082.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>98<br>This study focuses on affective design in product advertising and explores its relationship with “event-related potential (ERP)”, “emotion dimensions” and “creativity”. The purposes of this study are: (1) to find out the features of affective design in product advertising through print advertising as the sample; (2) to investigate the influence of “consumer goods involvement” and “affective extent of graphics” in product advertising on consumers’ “ERP amplitude” by ERP experiment; (3) to explore the influence of “consumer goods involvement” and “affective exten

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Lin, Shin-Mei, and 林欣美. "An allication of event history analysis on instability of advertising agency-international client relationship in taiwan." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/61578792441659528340.

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碩士<br>國立臺灣大學<br>國際貿易學系<br>84<br>with the speeding-up with taiwan''s international process, the totally advertising billings have also increased significantly and the international client is playing an more and more important role in todat''s ad industry. Some sholars report that the relationship betwwen ad agency-client relationship is not very stable and the switching of their ad agency incur huge costs for both party . Given the prospects of mutually destructive lose-lose situations , est

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Cochetel, Fabrice. "An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself." 2006. http://www.oregonpdf.org.

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Thesis (M.Tech.)--Durban University of Technology, 2006.<br>Includes bibliographical references (leaves 114-120) Also available online (PDF file) by a subscription to the set or by purchasing the individual file.

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Wu, Zih-Ying, and 吳姿瑩. "A study between Athlete Endorsers and Sporting Event Types – The relationship of spokesperson types and advertising effectiveness." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/5g4fw6.

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碩士<br>國立勤益科技大學<br>專案管理研究所<br>105<br>With the increasing competing markets, consumers are given more options because of the development of mass media and technology. This study provides the results of questionnaire survey for the relationship between celebrity endorser source effects and effectiveness in advertising. Therefore, the relationship of spokesperson types and advertisement effectiveness is an important issue proposed by companies to increase consumption.Under this premise, this research takes “The Summer Universiade” as the example for studying how advertising endorsers influence the

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Yeh, Tzu-Hsin, and 葉子欣. "Research on the perception of IMC in advertiser and advertising agency- event marketing of FamilyMart as a case study." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/98500391363395975148.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>99<br>Integrated Marketing Communication (IMC) is wildly discussed and executed in marketing academics and industry field since 1990. The so-called “Integrated Marketing Communication” is to evaluate various communication tools and skills, and define its role in strategic thinking. For example, how can we deliver clear and consist messages through integrating advertisement、promotional campaign and public relationship and maximize the efficiency of marketing communication. There are several challenges that advertisement agencies are facing: 1. most of adverti

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Chen, Kuo-Yu, and 陳國毓. "Advertising and marketing event of smartphone for the study of international companies stock price abnormal returns-Listed Companies in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/46wv37.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>102<br>When smartphone born in the world, it not only brought innovative on technological information, but further changes of modern human life.In recent years, smart phone has sold more than other phones on the market, is worthy of attention in the mainstream industry market participants.In recent years, smart phone has sold more than other phones on the market, is worthy of attention in the mainstream industry of market participants.Therefore, companies through advertising marketing and other events,Increase consumer desire to buy,Enhance corporate revenue,Reveali

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Yu, Chang Chia, and 張家羽. "The study of advertising effect on Event Identity System: In the Case of 2013 National High School Athletic Game in Yilan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/6wn99q.

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碩士<br>國立新竹教育大學<br>體育學系碩士班<br>101<br>The purpose of this study was to investigate the advertising effectiveness of event identity system, taking 2013 National High School the Athletic Gamesin Yilan for example. The questionnaire of “assessment scale of advertising effectiveness on event identity system” was developed based upon literature review of theory of evaluation of advertising effects. A total of 400 questionnaires were distributed, and 392 were received and valid. Several statistic techniques were used, including descriptive statistics, reliability analysis, factor analysis, independent

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Cochetel, Fabrice. "An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself." Thesis, 2007. http://hdl.handle.net/10321/89.

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Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xiv, 129 [19] leaves<br>This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.

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Переверзєва, Юлія Григорівна. "Рекламні стратегії та тактика просування спортивної тематики в сучасному інформаційному просторі". Магістерська робота, 2021. https://dspace.znu.edu.ua/jspui/handle/12345/5777.

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Переверзєва Ю. Г. Рекламні стратегії та тактика просування спортивної тематики в сучасному інформаційному просторі : кваліфікаційна робота магістра спеціальності 061 "Журналістика" / наук. керівник К. М. Пирогова. Запоріжжя : ЗНУ, 2021. 75 с.<br>UA : Магістерська робота «Рекламні стратегії та тактика просування спортивної тематики в сучасному інформаційному просторі» –основний текст – 75 сторінок. Для виконання магістерської роботи опрацьовано 73 джерела. Об’єктом дослідження є реклама, журналістські матеріали та інтернет-ЗМІ на спортивну тематику. Предметом дослідження є специфіка, різно

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Dobešová, Markéta. "Aplikace a vyhodnocení sponzoringu v rámci pořádání soutěže v moderní gymnastice." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329232.

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Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and in

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Housková, Jitka. "Marketingová komunikace a efektivita reklamní kampaně Nike Run Prague 2011 (sémiotická a narativní analýza)." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-307480.

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The thesis deals with the analysis of the marketing communication and advertising campaign of the running event Nike Run Prague, which took place in Prague 3 September 2011. It also deals with semiotic and narrative means and with the research of the effectiveness of the campaign. Nike Run Prague is a 10 km long run throughout Prague and it was organized by Nike for the very first time. The running event was amply publicized and within its advertising campaign adopted the marketing strategy targeted on the youthfulness, amusement and brand image, utilizing the various communication channels. N

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