Relevant bibliographies by topics / Advertising information

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Advertising information'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Advertising information"

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Smith, Robert E. "Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information." Journal of Marketing Research 30, no. 2 (1993): 204–19. http://dx.doi.org/10.1177/002224379303000206.

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Information integration theory and the integrated information response model are used to explore how consumers combine information from advertising and trial. Also investigated is the ability of attitude toward the ad to mediate advertising's effects on brand cognitions and brand attitudes after trial. An experiment is conducted in which three independent variables are manipulated: the information source (ad only, trial only, and ad plus trial), information sequence (ad/trial and trial/ad), and favorability of trial (positive and negative). Results show that (1) advertising can lessen the nega
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Ekelund, Robert B., Franklin G. Mixon, and Rand W. Ressler. "Advertising and information." Journal of Economic Studies 22, no. 2 (1995): 33–43. http://dx.doi.org/10.1108/01443589510086970.

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Coulter, A. "Information or advertising?" Health Expectations 4, no. 4 (2001): 203–4. http://dx.doi.org/10.1046/j.1369-6513.2001.00163.x.

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CHAPMAN, S. "Advertising as information." Tobacco Control 8, no. 3 (1999): 348. http://dx.doi.org/10.1136/tc.8.3.348.

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"Advertising Information." IEEE Control Systems Magazine 24, no. 1 (2004): 102. http://dx.doi.org/10.1109/mcs.2004.1272755.

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"Advertising information." Nuclear Physics B - Proceedings Supplements 131 (April 2004): I. http://dx.doi.org/10.1016/s0920-5632(04)00044-1.

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"Advertising Rate Information." Chemical & Engineering News 75, no. 9 (1997): 43–55. http://dx.doi.org/10.1021/cen-v075n009.p043.

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"Advertising Rate Information." Chemical & Engineering News 75, no. 12 (1997): 52–63. http://dx.doi.org/10.1021/cen-v075n012.p052.

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"Advertising Rate Information." Chemical & Engineering News 75, no. 14 (1997): 67–79. http://dx.doi.org/10.1021/cen-v075n014.p067.

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"Advertising Rate Information." Chemical & Engineering News 75, no. 17 (1997): 42–53. http://dx.doi.org/10.1021/cen-v075n017.p042.

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Dissertations / Theses on the topic "Advertising information"

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Sullivan, Jonathan. "Negativity and information in campaign advertising." Thesis, University of Nottingham, 2010. http://eprints.nottingham.ac.uk/11138/.

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In many democracies election campaign advertising is an important form of communication between parties and candidates and voters. There is however an uncomfortable tension between what campaigns should achieve (according to democratic theories) and what they are like in reality. In Taiwan, political scientists have voiced concerns about the excessively negative tone of party and candidate advertising. Descriptive single-election accounts also suggest that campaign ads in Taiwan regularly fail to provide voters with the substantive information they need to make reasoned choices. These observat
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Smirnova, K. "Brands as information technology in advertising." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40449.

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In the advertising universe exists a large quantity of different techniques. The impact of branding, at its core, is the power to raise quality for buyers, advertisers, publishers, and the others. Relevance of the topic is that we face brands in our everyday life everywhere. Moreover, a strong brand has tremendous power and brings good income to its owners.
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Howard, Daniel James. "Question effects on information processing in advertising /." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487266011222859.

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Sauer, Raymond D. "Credible information? : the impact of the FTC's advertising substantiation program /." Thesis, Connect to this title online; UW restricted, 1985. http://hdl.handle.net/1773/7380.

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Pettersson, Jimmie. "Contextual Advertising Online." Thesis, Linköping University, Department of Computer and Information Science, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-15878.

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<p>The internet advertising market is growing much faster than any other advertising vertical. The technology for serving advertising online goes more and more towards automated processes that analyze the page content and the user’s preferences and then matches the ads with these parameters.</p><p>The task at hand was to research and find methods that could be suitable for matching web documents to ads automatically, build a prototype system, make an evaluation and suggest areas for further development. The goals of the system was high throughput, accurate ad matching and fast response times.
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Wang, Ye. "Cultural values, emotions and information a comparison of webpages from two culturally different countries /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5771.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 17, 2009) Includes bibliographical references.
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Muller, Lynn F. "Alternative Information Processing Formats for Overcoming Information Processing Deficits in Senior Adults." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2672/.

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The objective of this study was to examine the effectiveness of alternative advertising presentation formats, and the quantity of information presented in advertisements in overcoming possible information-processing deficits in senior adults that could affect their recall of ad attributes and brand name, the cognitive responses generated, and attitude toward the ad. In addition, the study examined the effectiveness of retirement status as a classification or segmentation variable in comparison with the use of the more traditional classification variable, chronological age. A convenience sampl
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Chang, Yuhmiin. "The effects and the information-processing model of the TV-web synergy /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3012958.

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Yoon, Doyle. "The effect of web-based negative information on brand attitude /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091984.

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Fan, Jiang-Ping Brasseur Lee E. "Semiotics and advertising." Normal, Ill. : Illinois State University, 2003. http://wwwlib.umi.com/cr/ilstu/fullcit?p3115178.

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Thesis (Ph. D.)--Illinois State University, 2003.<br>Title from title page screen, viewed Jan. 11, 2005. Dissertation Committee: Lee Brasseur (chair), James Kalmbach, Gerald Savage. Includes bibliographical references (leaves 211-218) and abstract. Also available in print.
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Books on the topic "Advertising information"

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Day, Nancy. Advertising: Information or manipulation? Enslow Publishers, 1999.

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Day, Nancy. Advertising: Information or manipulation? Enslow, 1999.

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Smit, Edith. Mass media advertising: Information or wallpaper? Het Spinhuis, 1999.

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Pattis, S. William. Advertising: A VGM career planner. VGM Career Horizons, 1989.

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Pattis, S. William. Opportunities in advertising careers. VGM Career Horizons, 1995.

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Victoria. Office of the Auditor-General. Government advertising and communications. Victorian Government Printer, 2012.

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Richdale, Brad. The 100 hottest products and information guide. Health Tec, 1997.

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MacInnis, Deborah J. Information processing from advertisements: Toward an integrative framework. Marketing Science Institute, 1990.

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J, Agres Stuart, Edell Julie A, Dubitsky Tony M, and Lowe Marschalk Inc, eds. Emotion in advertising: Theoretical and practical explorations. Quorum Books, 1990.

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Oregon. Motorist Information Act (as amended by 1985 Legislature). Oregon Department of Transportation, 1986.

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Book chapters on the topic "Advertising information"

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Taplin, Walter. "Information." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-52.

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Bilby, Julie, and Vicky Wing Kei Ng. "Too much information?" In Digital Advertising Evolution. Routledge, 2024. https://doi.org/10.4324/9781003168485-17.

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Wiktor, Jan W., and Katarzyna Sanak-Kosmowska. "Online advertising." In Information Asymmetry in Online Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9781003134121-2.

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Ceri, Stefano, Alessandro Bozzon, Marco Brambilla, Emanuele Della Valle, Piero Fraternali, and Silvia Quarteroni. "Advertising in Search." In Web Information Retrieval. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-39314-3_9.

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Cristo, Marco, Berthier Ribeiro-Neto, Paulo B. Golgher, and Edleno Silva de Moura. "Search Advertising." In Soft Computing in Web Information Retrieval. Springer Berlin Heidelberg, 2006. http://dx.doi.org/10.1007/3-540-31590-x_13.

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Baeza-Yates, Ricardo. "Web Advertising." In Lecture Notes in Business Information Processing. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-15208-5_13.

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Schudson, Michael. "The Consumers Information Environment." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-64.

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Pagell, Ruth A., and Michael Halperin. "Advertising, Media, and Direct Marketing." In International Business Information. Routledge, 2024. http://dx.doi.org/10.4324/9781315062174-14.

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Gallopel, Karine. "Advertising Policy and Geographic Information." In Geomarketing. John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118614020.ch10.

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Scammell, Margaret. "Government Advertising: Information or Propaganda?" In Designer Politics. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1007/978-1-349-23942-9_7.

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Conference papers on the topic "Advertising information"

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Tran, Huynh T. M., Tuan Minh Ha, Hoang Nam K. Nguyen, et al. "Real Estate Pricing Prediction Based on Advertising Information." In 2024 16th International Conference on Knowledge and System Engineering (KSE). IEEE, 2024. https://doi.org/10.1109/kse63888.2024.11063561.

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Zheng, Shuran, and Yiling Chen. "Optimal Advertising for Information Products." In EC '21: The 22nd ACM Conference on Economics and Computation. ACM, 2021. http://dx.doi.org/10.1145/3465456.3467649.

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Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.

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Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and ha
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Gao, Bin, Jun Yan, Dou Shen, and Tie-Yan Liu. "Internet advertising." In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.

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Broder, Andrei, Evgeniy Gabrilovich, and Vanja Josifovski. "Information retrieval challenges in computational advertising." In the 20th ACM international conference. ACM Press, 2011. http://dx.doi.org/10.1145/2063576.2064037.

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Broder, Andrei, Evgeniy Gabrilovich, and Vanja Josifovski. "Information retrieval challenges in computational advertising." In Proceeding of the 33rd international ACM SIGIR conference. ACM Press, 2010. http://dx.doi.org/10.1145/1835449.1835680.

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Liu, Dapeng, Shaochun Xu, Lichao Chen, and Chunning Wang. "Some observations on online advertising: A new advertising system." In 2015 IEEE/ACIS 14th International Conference on Computer and Information Science (ICIS). IEEE, 2015. http://dx.doi.org/10.1109/icis.2015.7166625.

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Li, Qianyi, Jing Huan, and Zhiqiang Luan. "Comparative Research on Traditional Advertising and Mobile Phone Advertising." In 2014 International Conference on e-Education, e-Business and Information Management (ICEEIM 2014). Atlantis Press, 2014. http://dx.doi.org/10.2991/iceeim-14.2014.63.

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Wenming Zuo, Qiuping Huang, and Chang Fan. "Research on integrated drugs advertising information system." In 2011 International Conference on Information Science and Technology (ICIST). IEEE, 2011. http://dx.doi.org/10.1109/icist.2011.5765092.

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Riasti, Berliana Kusuma, Ramadhian Agus Triono Sudalyo, Fiddin Yusfida A'la, and Eko Harry Pratisto. "Implementation Analysis on the Advertising Information System." In 2022 International Conference on Smart Technology, Applied Informatics, and Engineering (APICS). IEEE, 2022. http://dx.doi.org/10.1109/apics56469.2022.9918745.

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Reports on the topic "Advertising information"

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Ginsberg, L., S. Previdi, and M. Shand. Advertising Generic Information in IS-IS. RFC Editor, 2012. http://dx.doi.org/10.17487/rfc6823.

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Ginsberg, L., S. Previdi, and M. Chen. IS-IS Extensions for Advertising Router Information. RFC Editor, 2016. http://dx.doi.org/10.17487/rfc7981.

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is
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Bar, Talia, and Dean Lillard. Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion. National Bureau of Economic Research, 2014. http://dx.doi.org/10.3386/w19794.

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Marquardt, Kelli, and Conor Ryan. The Role of Information in Pharmaceutical Advertising: Theory and Evidence. Federal Reserve Bank of Chicago, 2023. http://dx.doi.org/10.21033/wp-2023-40.

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Le Faucheur, F., and E. Rosen. Advertising IPv4 Network Layer Reachability Information with an IPv6 Next Hop. RFC Editor, 2009. http://dx.doi.org/10.17487/rfc5549.

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Shen, N., and R. Aggarwal, eds. Intermediate System to Intermediate System (IS-IS) Extensions for Advertising Router Information. RFC Editor, 2007. http://dx.doi.org/10.17487/rfc4971.

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Litkowski, S., S. Agrawal, K. Ananthamurthy, and K. Patel. Advertising IPv4 Network Layer Reachability Information (NLRI) with an IPv6 Next Hop. RFC Editor, 2020. http://dx.doi.org/10.17487/rfc8950.

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Vaskivskyj, Yurij. STATE AND PROSPECTS OF THE DEVELOPMENT OF RUSSIAN-UKRAINIAN WAR: PERSONNEL ASPECT. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12144.

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The article analyzes the state of development of Ukrainian advertising in the conditions of the Russian-Ukrainian war. Studying the work of Ukrainian advertising agencies during the war is a unique experience of Ukrainian specialists during the war. The article emphasizes that Ukrainian advertising agencies have become an example for global corporations with their resilience and courage. The study of the place of Ukrainian advertising agencies in the world system made it possible to state that the domestic industry is developing in step with the world one. This was facilitated by the fact that
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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti
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