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Relevant bibliographies by topics / Advertising quality

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Academic literature on the topic 'Advertising quality'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "Advertising quality"

1

Tellis, Gerard J., and Claes Fornell. "The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory." Journal of Marketing Research 25, no. 1 (1988): 64–71. http://dx.doi.org/10.1177/002224378802500106.

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The relationship between advertising and product quality has been a controversial topic in the literature because of conflicting empirical evidence and divergent theories about advertising's effects. The authors present an integrative theory based on consumer response to advertising and the costs of producing quality products. The theory posits that the relationship between advertising and quality is stronger when (1) quality is produced at lower cost and (2) consumers are less responsive to advertising. Such a scenario is more likely during the latter stages of the product life cycle. An empi

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Gong, Linghui, Zhenghao Wang, Keyu Yao, and Zhengze Yuan. "Advertising in Companies." Advances in Economics, Management and Political Sciences 14, no. 1 (2023): 12–17. http://dx.doi.org/10.54254/2754-1169/14/20230771.

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Nowadays, thanks to the economic development, there are many commodities in the society appeared, so the competitions among different companies become more and more drastic. This essay illustrates the advertising in companies to let people know how they work. In order to make it more specific, we use case analysis and data analysis through the whole article. The result is companies really need to make efforts on making their advertisings more attractive and more profitable. In conclusion, governments also need to regulate the developments of advertisings to maximize the roles. This article has

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Kopalle, Praveen K., Robert J. Fisher, Bharat L. Sud, and Kersi D. Antia. "The Effects of Advertised Quality Emphasis and Objective Quality on Sales." Journal of Marketing 81, no. 2 (2017): 114–26. http://dx.doi.org/10.1509/jm.15.0353.

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Given that consumers value quality, and advertising content informs consumers’ beliefs about quality, it is not surprising that high-quality brands emphasize quality in their advertising content. What is less obvious is whether firms with lower-quality brands should also follow suit and emphasize quality in their advertising to signal a higher quality. We examine this issue and study the effectiveness of quality-based advertising messages. Our field study relates brands’ monthly sales to their advertised quality claims across 1,876 print ads in national magazines and Consumer Reports–based pro

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Paton, David. "Advertising, quality and sales." Applied Economics 34, no. 4 (2002): 431–38. http://dx.doi.org/10.1080/00036840110046025.

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Kim, Jae-Cheol. "ADVERTISING, QUALITY AND SIGNALING." Metroeconomica 40, no. 1 (1989): 43–56. http://dx.doi.org/10.1111/j.1467-999x.1989.tb00440.x.

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Arnold, Stephen J., Tae H. Oum, Bohumir Pazderka, and Douglas W. Snetsinger. "Advertising Quality in Sales Response Models." Journal of Marketing Research 24, no. 1 (1987): 106–13. http://dx.doi.org/10.1177/002224378702400110.

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Hedonic price theory is adapted to advertising. A quality-adjusted advertising spending function is embedded in a sales response model and the parameters of both equations are estimated in one step. The procedure provides an alternative to the judgmental aggregation of attributes of advertising quality into a single value. The results permit comparison of the sales effects of variations in advertising spending with the effects of variations in copy quality, and permit computation of an advertising figure that accounts for both copy quality and actual spending. A pilot study illustrates the pro

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Badriatin, Tine, Wursan, Kurniawan, and Ageng Asmara Sani. "Pengaruh Service Quality, Product Quality, dan Iklan Terhadap Nasabah BNI." ARBITRASE: Journal of Economics and Accounting 4, no. 2 (2023): 169–75. http://dx.doi.org/10.47065/arbitrase.v4i2.1208.

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Customer satisfaction is the ultimate goal of a service process carried out by both government and private agencies. This research originates from the existence of various problems in the field which indicate that customer satisfaction is still not optimal. This is indicated by the amount of funds collected when viewed from the debit balance, which has fluctuated. This shows that the level of satisfaction has also fluctuated. Factors that influence customer satisfaction, including service quality, product quality and advertising. The purpose of this study was to determine and describe the effe

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Choi, Yun－Yee. "Advertising and Financial Reporting Quality." Korean Business Education Review 35, no. 5 (2020): 481–500. http://dx.doi.org/10.23839/kabe.2020.35.5.481.

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Kalmykov, S. B., and F. I. Sharkov. "Social Advertising Quality: Assessment Criteria." MIR (Modernization. Innovation. Research) 8, no. 1(29) (2017): 60–71. http://dx.doi.org/10.18184/2079-4665.2017.8.1.60-71.

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Zigmond, Dan, Sundar Dorai-Raj, Yannet Interian, and Igor Naverniouk. "Measuring Advertising Quality on Television." Journal of Advertising Research 49, no. 4 (2009): 419–28. http://dx.doi.org/10.2501/s0021849909091090.

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Dissertations / Theses on the topic "Advertising quality"

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Finneran, Lisa. "Advertising, quality and social learning." Thesis, University of Oxford, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342858.

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Alzahrani, Mojib Othman. "Quality in Saudi advertising design." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/1902.

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This research investigates reasons for differences in quality between advertisements created by local and international advertising agencies operating in Saudi Arabia. It focuses on the investment in, and use of, computer technology as a factor in creating these differences, along with other factors such as work practices, skills, organizational structure, education and design strategies.The objectives of this research are to identify the causes of differences in quality of advertising design outputs between local agencies and international advertising agencies operating in Saudi Arabia; to co

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Romaniuk, Simon. "Measuring the service quality of advertising agencies /." Title page, contents and introduction only, 1994. http://web4.library.adelaide.edu.au/theses/09C/09cr758.pdf.

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Arsenovic, Jasenko, and Kristian Gjurovski. "Creativity in the digital world of Advertising. : A study within the Swedish advertising agencies." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20237.

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AbstractMaster thesis in marketing at the Linnaeus University School of Businessand Economics in Växjö, spring 2012. Authors: Kristian Gjurovski & Jasenko Arsenovic Examinator & Tutor: Mosad Zineldin Title: Creativity in the digital world of Advertising - A study within the Swedishadvertising agencies. Purpose: The purpose of this paper will be to examine how the Internet and itspossibilities has affected the creativity in teams for creating advertising andalso to find which are the most vital qualities for the organisation to possesswithin to be able to succeed in the creative work. R

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Edwards, Daenya T. "The Effect of Media Advertising on Consumer Perception of Orthodontic Treatment Quality." VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd/853.

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A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by 8 orthodontic offices in and around the Richmond, Virginia area. Out of 676 surveys, 655 (97%) were returned. Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50%- 57%). However, a caring attitude and good practitioner reputation wer

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Koval, Mariia <1989&gt. "Search Engine Dominance and Quality of Organic Search: Consequences for Online Advertising." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3192.

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In this dissertation work we study in which way an Internet search engine can lower the quality (score) of the organic links, and how it will affect the probability of the high quality website to get a high position in the organic search results. We investigate the impact of such organic search results manipulation on advertisers’ strategies, search engine’s profits, and consumer welfare. We find that when organic link quality becomes too high, a search engine can face the cannibalisation problem when consumers prefer to click on organic links first and consequently satisfy their needs, rather

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Hsu, An-Chi. "The Relationship between service quality and market orientation: an empirical study in the Taiwan advertising industry." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/45.

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The results of this study provide support for the use of the SERVQUAL and market orientation instruments for evaluating agencies approach to service delivery issues in Taiwan. The results indicate that on two of the five dimensions of the SERVQUAL instrument in particular have the potential for identifying areas of concerns and facilitating focusing on specific concerns and developing mechanisms for addressing these concerns. These areas are responsiveness and reliability. The potential for improving the applicability and sophistication of the instrument also exists. There are clearly issues t

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Shin, Hyun Sang. "Strategic and financial implications of new product quality in high-tech industries." Diss., Restricted to subscribing institutions, 2008. http://proquest.umi.com/pqdweb?did=1679290741&sid=9&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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Venetis, Karin Ariadne. "Service quality and customer loyalty in professional business service relationships an empirical investigation into the customer-based service quality concept in the Dutch advertising industry /." [Maastricht : Maastricht : Universiteit Maastricht] ; University Library, Maastricht University [Host], 1997. http://arno.unimaas.nl/show.cgi?fid=5920.

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Walker, James. "Determinants of the decline of British Leyland : the roles of product quality, advertising and voluntary export restraints (1971-2002)." Thesis, London School of Economics and Political Science (University of London), 2005. http://etheses.lse.ac.uk/1846/.

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The thesis contributes to an established, but largely anecdotal, literature examining the rapid decline of the British car industry's remaining mass producing manufacturer, British Leyland (BL), through the rigourous examination of three key issues raised by historians and contemporaries of the period in relation to the quality of British Leyland's products: (1) 'product-led' decline; (2) losing an advertising war with incumbents, (3) and the imposition of Voluntary Export Restraints (VERs), between the UK and Japan in 1977 aimed at restricting the quantity of imported Japanese cars to Britain

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Books on the topic "Advertising quality"

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Advertising Research Foundation Research Quality Workshop. (5th 1987 New York, N.Y.). Research quality: Back to basics - quality solutions to perennial research problems : transcript proceedings. The Foundation, 1987.

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Rautert, Jürgen, and Adriana Nuneva. HQ: High quality : advertising, art, design, photography, writing. Edition Braus, 2008.

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Boyfield, Keith. The effects of advertising on innovation, quality and consumer choice. The Advertising Association, 2002.

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Abbey, James R. Hospitality sales and advertising. 2nd ed. Educational Institute of the American Hotel & Motel Association, 1993.

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Abbey, James R. Hospitality sales and advertising. 3rd ed. Educational Institute, American Hotel & Motel Association, 1998.

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Abbey, James R. Hospitality sales and advertising. Educational Institute of the American Hotel & Motel Association, 1989.

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Jones, John Philip. Getting it right the first time: Can we eliminate ineffective advertising before it is run? Admap, 1996.

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Advertising, Research Foundation Research Quality Workshop (6th 1988 New York N. Y. ). Research quality : the new reality: Rededication to basic truths, new information challenges : sixth Annual ARF Research Quality Workshop, The New York Hilton, September 19, 1988. The Foundation, 1988.

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Parker, Philip M. A note on "Advertising and the price and quality of optometric services". INSEAD, 1991.

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Parker, Philip M. The effect of advertising on price and quality: The optometric industry revisited. INSEAD, 1990.

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Book chapters on the topic "Advertising quality"

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Firestone, O. J. "Quality." In Routledge Library Editions: Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9780203079157-128.

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Paek, Hye-Jin, Alexandra M. Vilela, and Michelle R. Nelson. "Gender-Role Portrayals in TV Advertising." In Encyclopedia of Quality of Life and Well-Being Research. Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_4084.

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Paek, Hye-Jin, Alexandra M. Vilela, and Michelle R. Nelson. "Gender-Role Portrayals in TV Advertising." In Encyclopedia of Quality of Life and Well-Being Research. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-17299-1_4084.

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Havlicek, Carina, and Eva Marckhgott. "Nothing Beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads." In Advances in Advertising Research VIII. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18731-6_16.

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Huettl-Maack, Verena, and Johanna Schwenk. "Effects of Multilingual Product Packaging on Product Attitude, Perceived Quality, and Taste Perceptions." In Advances in Advertising Research (Vol. VI). Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-10558-7_27.

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Nabout, Nadia Abou, and Sıla Ada. "Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards." In The Routledge Companion to Strategic Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781351038669-34.

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Godinho, Joana Rita Silvestre, and Helena Alves. "Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption." In Applying Quality of Life Research. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-19869-9_10.

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Sasser, Sheila, Scott Koslow, and Mark Kilgour. "Assessing the Quality of Self-reported Measures and the Reliability of Empirical Findings: Exploring Creativity Differences across Worldwide Agency Creatives and Managers." In Advances in Advertising Research (Vol. 2). Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6854-8_23.

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Giovanni, Pietro De, and Fabio Tramontana. "A Discrete Model of Conformance Quality and Advertising in Supply Chains." In Advances in Dynamic and Mean Field Games. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-70619-1_9.

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Jones, Sandra C., and Katherine Eagleton. "Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising." In Applying Quality of Life Research. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-19869-9_4.

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Conference papers on the topic "Advertising quality"

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Zhang, Peinan, Yusuke Sakai, Masato Mita, Hiroki Ouchi, and Taro Watanabe. "AdTEC: A Unified Benchmark for Evaluating Text Quality in Search Engine Advertising." In Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers). Association for Computational Linguistics, 2025. https://doi.org/10.18653/v1/2025.naacl-long.391.

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Putri, Fadilla Kardika, Mochammad Rizki Pratama, Muhammad Raihan Rafi Al Azharr, Yuniarty, and Ferry Hartono. "The Influence of Sales Promotion, Attractiveness of Internet Advertising, and App Quality Features on Impulse Buying Decisions for Batik Fashion Products at Tiktok Shop." In 2024 2nd International Conference on Technology Innovation and Its Applications (ICTIIA). IEEE, 2024. https://doi.org/10.1109/ictiia61827.2024.10761251.

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Yuan, Mu, Lan Zhang, Zhengtao Wu, and Daren Zheng. "High-quality Activity-Level Video Advertising." In 2020 IEEE/ACM 28th International Symposium on Quality of Service (IWQoS). IEEE, 2020. http://dx.doi.org/10.1109/iwqos49365.2020.9212956.

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Yun, Zhang, and Yajun Wang. "Infinite-horizon model with advertising and expected quality." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881332.

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Yang, Yi, Yeli Geng, and Guohong Cao. "Energy-Aware Advertising Through Quality-Aware Prefetching on Smartphones." In 2017 IEEE 14th International Conference on Mobile Ad-Hoc and Sensor Systems (MASS). IEEE, 2017. http://dx.doi.org/10.1109/mass.2017.24.

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Dorofeeva, Anna A. "Simulation of Advertising Activity in Tourist Business." In 2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS). IEEE, 2018. http://dx.doi.org/10.1109/itmqis.2018.8525019.

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Musaeva, Tatyana, Helena Boyashova, and Denis Voloshinov. "Criteria for Evaluating the Design of Advertising Content." In 31th International Conference on Computer Graphics and Vision. Keldysh Institute of Applied Mathematics, 2021. http://dx.doi.org/10.20948/graphicon-2021-3027-729-738.

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The article is devoted to two related issues: updating the methods of teaching students of technical universities who acquire competencies in the field of designing information products using computer graphics and design methods in order to create high-quality digital products, and researching the quality of an advertising product to identify important criteria that need to be given maximum attention to students, future developers of advertising brand content. Computer graphics is an area of information technology, the purpose of which is the research, development, improvement of methods, tech

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Kholudeneva, A. O., D. I. Shapovalov, and T. A. Kochetkova. "Modeling of satisfaction of consumers of educational services." In II All-Russian (national) scientific conference with international participation "Russian Science, Innovation, Education". Krasnoyarsk Science and Technology City Hall, 2023. http://dx.doi.org/10.47813/rosnio-ii.2023.8.329-333.

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. This study is an analysis of the impact of service quality, online advertising and innovations in education on the satisfaction of consumers of paid educational services in the Penza region. This study is based on sociological quantitative research conducted in the form of a survey. The number of participants in the survey was 250 people. The results of the study show that the quality of service and innovation in education has the greatest impact on the brand image of educational institutions, while online advertising does not significantly affect the brand image of educational institutions.

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Zhao, Hong-xia, Jia-xin Yang, and Jiao-ping Yang. "Product quality incentive of online seller based on advertising price discount." In 2010 2nd International Conference on Information Science and Engineering (ICISE). IEEE, 2010. http://dx.doi.org/10.1109/icise.2010.5688563.

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Cheng, Qi, Hangguan Shan, Weihua Zhuang, Tony Q. S. Quek, and Zhaoyang Zhang. "When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward." In 2021 IEEE/ACM 29th International Symposium on Quality of Service (IWQOS). IEEE, 2021. http://dx.doi.org/10.1109/iwqos52092.2021.9521292.

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Reports on the topic "Advertising quality"

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Serafica, Ramonette. Insights into Economic Charter Change and the Case for Services Reform. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.03.

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This essay discusses the rationale for economic charter change through the lens of services reform and identifies three issues with the current proposal of Congress: the retention of the legislative franchise requirement, the exclusion of mass media from the scope of the amendments, and the choice of the liberalization approach. To harness the full potential of services as an engine of economic growth and development in the 21st century, the paper recommends addressing these issues and removing all the specific restrictions that have been locked in the 1987 Constitution, namely: Art. XII Sec.

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