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Relevant bibliographies by topics / Audience analysis

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Academic literature on the topic 'Audience analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Audience analysis"

1

Downey, Sharon D. "Audience Analysis Exercise." Speech Communication Teacher 2, no. 2 (1988): 1–2. http://dx.doi.org/10.1080/29945054.1988.12289078.

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McKinney, Bruce C. "Audience Analysis Exercise." Speech Communication Teacher 3, no. 2 (1989): 6–7. http://dx.doi.org/10.1080/29945054.1989.12289126.

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CHEN, L., and R. Khynevych. "EMOTIONAL DESIGN OF CHINESE ANIMATION IMAGE BASED ON AUDIENCE'S PSYCHOLOGICAL LEVEL." Art and Design, no. 4 (December 24, 2023): 33–44. http://dx.doi.org/10.30857/2617-0272.2023.4.3.

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Рurpose. Study the underlying logic of shaping the image of Chinese animation with the help of emotional design, on the basis of respecting and understanding the transformation of audience's psychological needs. Starting from the psychological level of Chinese animation audience, analyze the aesthetic tendency and characteristics of Chinese animation image-building.  Methodology. In the way of combining theory with demonstration, the relationship between the psychological transformation of animation audience and animation image is deeply discussed. It includes case analysis and comparati

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Hocutt, Daniel L. "SEO as Audience Analysis: Accounting for Algorithms in Content Strategy." Technical Communication 71, no. 3 (2024): 44–59. http://dx.doi.org/10.55177/tc549684.

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Purpose: This project contributes a rhetorical approach to search engine optimization (SEO) as algorithmic audience analysis. It positions SEO as an activity that requires strategists to compose website content that is optimized to both human search engine users and the algorithmic audience (Gallagher, 2017) of a search engine???s indexed content. Method: Actor-Network Theory (Latour, 2005), with its focus on the agency of non-human entities combined with human agency in social activity, provides the theoretical framework for this approach. The project combines usability testing with web devel

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Quintas-Froufe, Natalia, and Ana González-Neira. "Active audiences: Social audience participation in television." Comunicar 22, no. 43 (2014): 83–90. http://dx.doi.org/10.3916/c43-2014-08.

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The combination of social networks, second screens and TV has given rise to a new relationship between viewers and their televisions, and the traditional roles in the communication paradigm have been altered irrevocably. Social television has spawned the social audience, a fragmentation of the real audience based on how they interact with social networks. This study is an attempt to analyze the factors which contribute to the success or failure of programs with a similar format in relation to their social audience. To do so, the study took as its subject three talent shows launched on the prin

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Zhang, Zihan. "Self-identification and Free Choice: Analysis of Female Audience's Beauty Makeup Video Viewing." International Journal of Education and Humanities 11, no. 3 (2023): 74–76. http://dx.doi.org/10.54097/ijeh.v11i3.14460.

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With the development of short videos, short videos of beauty makeup have gradually developed and prospered due to their teaching, viewing and entertainment. As the main force of audience of beauty makeup videos, the views and understanding of female audiences on beauty makeup videos are very important. This paper studies and analyzes the psychology and demands of female audiences through the purpose of watching beauty makeup videos, the selection and recognition of video content, and the construction process of self-aesthetics. In addition, the audience is free in the choice of videos, in the

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Echegaray Eizaguirre, Lázaro, and Carmen Peñafiel Saiz. "La utilización de las redes sociales como nuevas herramientas aplicadas al análisis de audiencia." Tripodos, no. 33 (June 4, 2025): 157–72. https://doi.org/10.51698/tripodos.2013.33.157-172.

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The proliferation of platforms for audiovisual broadcasting has generated a significant amount of audience fragmentation which has created problems with regard to measuring audiences. Professional advertising associations are now looking for alternatives which would enable them not only to know the audience’s audiovisual consumption on digital television but also on the internet. The universal use of mobile devices such as smart-phones and of the social networks offers a new alternative for the qualitative analysis of the audience. These results have been obtained from qualitative research car

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Sekar Kedaton, Kirana Ratu, and Gabriela Laras Dewi Swastika. "Audience Reception Analysis of Feminism in Difficulty Being Woman Mata Najwa 2." Al-MUNZIR 17, no. 2 (2024): 1. http://dx.doi.org/10.31332/am.v17i2.8804.

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Social media exposure is impossible to avoid in this era and changes in communication behavior for individuals and groups to become more open and active. Based on Report data for 2023, there were 139 million YouTube users in Indonesia as of January 2023, which is estimated to increase to 81.82% of the population in 2026. This bombastic number is considered effective for spreading campaigns for women's rights and feelings through social media, which discusses stereotypes, gender equality, and feminism contained in Wati's 2022 research on Spreading Gender Equality Values Through YouTube. YouTube

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Anshar, Muhammad, Asni Djamereng, and Muh Ilham. "Content Analysis and Audience Receptions of Online Da'wah on YouTube Social Media." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 1 (2024): 173–87. http://dx.doi.org/10.17576/jkmjc-2024-4001-10.

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YouTube social media has provided online da'wah content that the audience can access. This study aimed to analyze (1) the content of online da'wah on YouTube and (2) the audience's reception of online da'wah on social media. This research uses a qualitative approach with content analysis, determining message characteristics and reception analysis to determine the position of audience acceptance of online da'wah messages. The results of the study show that: (1) Online da'wah materials on YouTube social media contain various themes, namely the study of monotheism (Aa Gym Official), Fiqh (Adi Hid

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Rosenberger, Lisa. "Audience analysis in cyberspace." ACM SIGDOC Asterisk Journal of Computer Documentation 22, no. 4 (1998): 32–36. http://dx.doi.org/10.1145/307287.307315.

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Dissertations / Theses on the topic "Audience analysis"

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Rudolph, Kendra. "Television newsmagazines and the audience: a textual analysis and audience survey." Fogler Library, University of Maine, 2004. http://www.library.umaine.edu/theses/pdf/RudolphK2004.pdf.

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Bezuidenhout, Sonja. "Evaluating audience responses to promotional messages." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020280.

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This study explored the guidelines advocated by selected media content analysis with the aim of identifying effective approaches to evaluate audience responses to promotional messages. Drawing from literature and documented deliberations by industry professionals, content-specific analysis protocols were applied and tested using a case study representing topic-specific responses to the Two Oceans Quay 5 product launch. In doing so, a logical observation of the communication in unpaid media placements and relevant discussions distributed in public media channels was completed. It is in this sen

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Orkins, William R., and Carla A. Kiernan. "COREnet: the fusion of social network analysis and target audience analysis." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/44638.

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Approved for public release; distribution is unlimited<br>The purpose of this capstone is to highlight and explain how the target audience analysis (TAA) process can be enhanced by incorporating aspects of influence theory, social movement theory (SMT) and social network analysis (SNA). While a large body of literature addresses influence theory, SMT and SNA, little has been written within military information support operations (MISO) doctrine recognizing SNA in the analytical process. This capstone creates a method to apply SNA, SMT, and influence theory to existing MISO doctrine while also

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Zhang, Bing. "Avatar in China : a cyber-audience discourse analysis perspective." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525516.

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Estibals, Agnes. "Statistical analysis of television audience measurement systems and their implications." Thesis, London School of Economics and Political Science (University of London), 2001. http://etheses.lse.ac.uk/2252/.

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This thesis focuses on the identification of measurement errors in television audience measurement systems and their implications to the television industry. BARB in the UK and Mediamat in France are the case studies selected. Measurement errors are identified by assessing the sampling and non sampling operations implemented in these sample surveys but also by integrating the uses that are made of the estimates yielded and the meaning of the concept measured. The thesis argues that the commodities traded on the television market are not audiences but statistics: namely, television ratings, and

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Dupee, Brian J. "More intelligent delivery of numerical analysis to a wider audience." Thesis, University of Bath, 1997. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241664.

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Glass, Stephanie. "Feminism in Parks and Recreation:A Narrative and Audience Analysis." Wittenberg University Honors Theses / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1535626219522428.

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Escobar, Rosa M. "Appreciations and Audience Response in 4 Mexican Political Speeches." Thesis, Canberra, ACT : The Australian National University, 2010. http://hdl.handle.net/1885/7548.

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Using the fine-grained methodology of Conversation Analysis, the video recordings of four political speeches delivered by a Mexican Governor were examined. Since previous studies have found that speakers design sequences of talk to elicit the audience’s applause (Atkinson, 1984a, 1984b; Bull, 2003; Heritage and Greatbatch, 1986), the departure point for this thesis was to find where applause occurred in order to examine what sequences of talk elicited it. A preliminary observation was that every time the Governor expressed appreciation to a person or group of people, the audience applauded an

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Rosemary, Rizanna. "Women’s interpretation of anti-smoking messages in Indonesia: An audience analysis." Thesis, The University of Sydney, 2020. https://hdl.handle.net/2123/22125.

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The study explores women’s narrative interpretation of existing anti-smoking messages and investigates their experiences within the smoking-related discourse that influences their meaning-making of the messages. Women’s experiences related to tobacco use are seldom acknowledged in the literature due to their seemingly insignificant low smoking practice compared to men’s smoking behaviour. The gender insensitivity perspective is problematic, because it overlooks the adverse effects of smoking for men and women. Anti-smoking public service announcements (PSAs) that aim to address the harms of to

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Brewer, Jimmie D. "Audience-needs analysis as a guide to sermon selection and formation." Theological Research Exchange Network (TREN), 1987. http://www.tren.com.

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Books on the topic "Audience analysis"

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Youga, Janet Martha. The elements of audience analysis. Macmillan, 1989.

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Webster, James G. Ratings analysis: The theory and practice of audience research. 3rd ed. Lawrence Erlbaum Associates, 2005.

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F, Phalen Patricia, and Lichty Lawrence Wilson, eds. Ratings analysis: The theory and practice of audience research. 3rd ed. L. Erlbaum Associates, 2006.

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Mullinix, Kevin J. A motivated audience: An analysis of motivated reasoning and presidential campaign debates. Proquest/UMI Dissertation Publishing, 2011.

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Stones, Richard. An analysis of the local cinema going audience to the Centrepoint multi entertainment centre, Lurgan. The Author], 1995.

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Peterson, John. Audience response in relation to the demand for information services: An analysis of teletext news services. Centre for Research into Innovation, Culture & Technology, 1990.

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Roscoe, Jane Anna Marie. The Irish conflict as portrayed in British drama documentaries: An analysis of the television text and audience interpretations. University of East London, 1994.

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Umemoto, Nicole. Like a moth chasing the fire: An HIV/AIDS audience analysis of urban men in Myanmar with recommendations for strengthening HIV/AIDS prevention activities. CARE Myanmar, 1998.

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Emmet, Kennedy, ed. Theatre, opera, and audiences in revolutionary Paris: Analysis and repertory. Greenwood Press, 1996.

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Mașek, Victor Ernest. Arta de a fi spectator: Contributii la estetica receptării. Meridiane, 1986.

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Book chapters on the topic "Audience analysis"

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Getto, Guiseppe, Jack T. Labriola, and Sheryl Ruszkiewicz. "Audience Analysis." In Content Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003164807-3.

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Koch, Arthur, and Jason Schmitt. "Audience Analysis." In Speaking with a Purpose, 11th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003401537-2.

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Horn, Dakota. "Audience Analysis." In Principles of Public Speaking, 21st ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003414926-5.

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Hermes, Joke, and Linda Kopitz. "Audience-led analysis." In The Pocketbook of Audience Research. Routledge, 2023. http://dx.doi.org/10.4324/9781003315421-8.

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Hermes, Joke, and Linda Kopitz. "Visual analysis." In The Pocketbook of Audience Research. Routledge, 2023. http://dx.doi.org/10.4324/9781003315421-9.

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Kim, Su Jung. "Audience Measurement and Analysis." In Handbook of Media Management and Economics. Routledge, 2018. http://dx.doi.org/10.4324/9781315189918-24.

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Richards, Clair. "Data analysis in practice." In The Pocketbook of Audience Research. Routledge, 2023. http://dx.doi.org/10.4324/9781003315421-13.

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Hermes, Joke, and Linda Kopitz. "Visual analysis in practice." In The Pocketbook of Audience Research. Routledge, 2023. http://dx.doi.org/10.4324/9781003315421-17.

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Hermes, Joke, and Linda Kopitz. "Discourse analysis in practice." In The Pocketbook of Audience Research. Routledge, 2023. http://dx.doi.org/10.4324/9781003315421-12.

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Al-Azami, Salman. "Media Representation: Audience Response." In Religion in the Media: A Linguistic Analysis. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-29973-4_3.

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Conference papers on the topic "Audience analysis"

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Xu, Hao. "Exploring Audience Attitudes Toward AI Influencers by Textual Analysis." In 2024 6th International Conference on Electronic Engineering and Informatics (EEI). IEEE, 2024. http://dx.doi.org/10.1109/eei63073.2024.10696856.

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Zhu, Meili, and Qingqing Wang. "Analysis of Audience Evaluations Based on Word2Vec and LDA Topic Modeling." In 2024 5th International Conference on Machine Learning and Computer Application (ICMLCA). IEEE, 2024. http://dx.doi.org/10.1109/icmlca63499.2024.10754084.

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Chauhan, Piyush, Ninni Singh, Vinit Kumar Gunjan, and Ved Prakash Bhardwaj. "Understanding Audience Engagement in Award Winning Politoons- A Regression Analysis of So Sorry Series." In 2024 IEEE 6th International Conference on Cybernetics, Cognition and Machine Learning Applications (ICCCMLA). IEEE, 2024. https://doi.org/10.1109/icccmla63077.2024.10871273.

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Kurtz, Gabriela, Stéfano Carraro, Carlos Teixeira, et al. "StreamVis: An Analysis Platform for YouTube Live Chat Audience Interaction, Trends and Controversial Topics." In 27th International Conference on Enterprise Information Systems. SCITEPRESS - Science and Technology Publications, 2025. https://doi.org/10.5220/0013446200003929.

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Muñiz, Richard, and Mike Neus. "Methods and Techniques for Analysis of Field Data for Commercial Rotorcraft Components." In Vertical Flight Society 70th Annual Forum & Technology Display. The Vertical Flight Society, 2014. http://dx.doi.org/10.4050/f-0070-2014-9618.

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Rigorous reliability and maintainability engineering practices are staples of military rotorcraft development and production programs. However for many commercial rotorcraft development programs, R&M tends to be a box-checking exercise, due to tighter schedule and budget constraints. Once a commercial rotorcraft program has entered the production and field support phase, reliability engineering often takes a backseat to more reactive practices which involve issue resolution instead of risk prevention. This paper will present a high-level discussion of common reliability engineering methods

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"TARGET AUDIENCE ANALYSIS." In Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-1-41/48.

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Bian, Yayuan. "Twitter audience analysis on business." In 3rd International Conference on Green Communications and Networks. WIT Press, 2014. http://dx.doi.org/10.2495/gcn131092.

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Norguet, Jean-Pierre, Esteban Zimányi, and Ralf Steinberger. "Semantic analysis of web site audience." In the 2006 ACM symposium. ACM Press, 2006. http://dx.doi.org/10.1145/1141277.1141401.

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Takatama, Mirai, and Wonseok Yang. "Remote Cheering System with Voice in Live Streaming." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001753.

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In recent years, live streaming has become the mainstream. Because the music live has been canceled or postponed by the influence of the new coronavirus infection. Even now that the number of infected people is decreasing, hybrid live performances with both concert and live streaming are being held. Live streaming can reduce travel costs and time, so it has the merit of being able to watch it easily. However, it is difficult to feel a sense of unity and presence, and it does not create more excitement than concert. It has become a problem in the music industry. In order to solve this problem,

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Ariyapitipan, Chonthorn, and Kingkarn Sookhanaphibarn. "Structural Analysis of Video-Audience-Watching Preference." In 2019 IEEE 8th Global Conference on Consumer Electronics (GCCE). IEEE, 2019. http://dx.doi.org/10.1109/gcce46687.2019.9015582.

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Reports on the topic "Audience analysis"

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Paslavskyi, Ihor. Ukrainian television: problem-content analysis. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11397.

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The article highlights and analyzes the factors influencing the activities of television editorial teams in the period of new political, economic and security circumstances. It is noted that all-Ukrainian influential television channels, which have the highest popularity and high ratings, are oligarchic media with a high level of political involvement. Ukrainian television is widely practicing to narrow the thematic range of programs, reports and programs resulting in unjustified dominance in the television space of entertainment and humorous genres, «ravel journalism», excessive overweight of

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Koehler, Thomas, Lisa Sperling, Leonie Backhaus, et al. Open School Doors User Needs Analysis Report : Developing diverse school / parents’ communities through innovative partnerships. Technische Universität Dresden, CODIP, 2018. http://dx.doi.org/10.25368/2024.3.

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This report presents the first intellectual output (IO1) of the Open School Doors project. IO1 has been jointly produced by the whole project consortium. It summarizes the national policies and initiatives among the partnership concerning the parental engagement / involvement of migrant / refugee parents toward school life. To this end literature resources have been collected and then analysed, with the following aims: a) Profile the target group per country, i.e. outline what is the main audience, its specific cultural characteristics (if any), what has to be taken into consideration for the

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ERSHOVA, E., and S. KOSHEVENKO. PROJECT APPROACH IN THE BRANDING OF TERRITORIES. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-3-66-71.

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The article is devoted to the formation and development of the brand of the territory. The authors propose for consideration a model of territorial branding based on a project approach. Brand building is viewed as a project with initiation, planning, implementation and completion phases. The authors point to the need to identify groups of stakeholders, a detailed analysis of the target audience, building a communication strategy and focusing projects in the field of territorial branding on the formation of the product portfolio of the region.

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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic funct

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Talbot-Wright, Hipólito, and Adrien Vogt-Schilb. Heat and High Water: Nine Pathways to Climate Resilient Development. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0005214.

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Climate change has arrived, putting lives, ecosystems, and economies in jeopardy. "Heat and High Water" provides a much-needed primer on how countries can adapt to this harsh new reality. Written for a general audience in clear, non-technical language, the book examines climate threats and resilience strategies sector by sector, focusing on the specific challenges for Latin America and the Caribbean. How can dense population centers use wetlands and parks, as well as other elements of urban planning, to protect against floods and landslides? What can be done to ensure the health and wellbeing

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Hermansen, Anna, and Paul Wiegmann. Pathways to Open Data: Findings from the 2024 World Open Innovation Conference Challenge Session. The Linux Foundation, 2025. https://doi.org/10.70828/xbbs2621.

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In November 2024, Linux Foundation Research attended the World Open Innovation Conference where we held a session on the pathways to building open data infrastructure. The session discussion was recorded and analyzed to produce an in-depth analysis of the unique challenges of open data and the opportunities that exist for greater openness and accessibility. The report discusses observations from the session’s audience on their uses of and challenges with incorporating open data into their work, their concerns with opening up their own data, and how they believe we can address these obstacles.

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Zang, Emma. Bayesian Statistics for Social and Health Scientists in R and Python. Instats Inc., 2023. http://dx.doi.org/10.61700/obtt1o65iw3ui469.

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This seminar will introduce you to Bayesian statistics, which are increasingly popular and offer a powerful alternative to more traditional forms of statistical analysis. Targeted at a social and health science audience, the seminar will cover the fundamentals of Bayesian inference and illustrate a variety of techniques with applied examples of Bayesian regressions and hierarchical models. You will gain an understanding of Markov chain Monte Carlo (MCMC) methods and learn how to develop and validate Bayesian models so that you can apply them in your daily research, with the kinds of intuitive

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Gneiting, Uwe, and Albert Arhin. Towards a Living Income for Cocoa Farmers in Ghana: Assessing companies' efforts to date. Oxfam, 2023. http://dx.doi.org/10.21201/2023.621485.

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This report analyzes existing strategies and interventions implemented by cocoa and chocolate companies operating in Ghana to raise the income of cocoa farmers in their supply chains. It has two main aims: first, to complement companies’ learning efforts by pulling together and distilling lessons and insights from across the sector; and second, to strengthen transparency and accountability around living incomes by bringing greater visibility to companies’ efforts and their impact on raising the incomes of farmers in their supply chains to date. The report covers three main areas: 1. Mapping of

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Zang, Emma. Bayesian Statistics for Social and Health Scientists in R and Python + 2 Free Seminars. Instats Inc., 2022. http://dx.doi.org/10.61700/bgfpomu3wdhe5469.

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This seminar will introduce you to Bayesian statistics, which are increasingly popular and offer a powerful alternative to more traditional forms of statistical analysis. Targeted at a social and health science audience, the seminar will cover the fundamentals of Bayesian inference and illustrate a variety of techniques with applied examples of Bayesian regressions and hierarchical models. You will gain an understanding of Markov chain Monte Carlo (MCMC) methods and learn how to develop and validate Bayesian models so that you can apply them in your daily research, with the kinds of intuitive

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Willis, Craig. ECMI Minorities Blog. Minority Language Media and TikTok: Are Broadcasters Showing They Are Still Relevant for Younger Audiences? European Centre for Minority Issues, 2023. http://dx.doi.org/10.53779/qlmm1477.

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Whilst younger audiences move away from traditional forms of media consumption, public broadcasters – including those in minority languages – have long been facing declining viewing figures in terms of linear television. At the same time, social media consumption habits are diverging along a generational gap – younger audiences favour TikTok and Instagram over Facebook or Twitter. This blogpost sheds light on one element of this, analysing the attempts of institutional actors – in this case minority language broadcasters – to reach different audience segments by creating content directly throu

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