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Journal articles on the topic 'B2B and B2C concept'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

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Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important

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Amhudo, Rasyiid Lathiif, and Dwi Prasetyo Utomo. "DESIGN OF DORMITORY STRUCTURE WITH STEEL SPECIAL MOMENT FRAMES." Journal of Civil Engineering and Infrastructure Technology 3, no. 1 (2024): 67–76. http://dx.doi.org/10.36728/jceit.v3i1.3753.

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Colomadu District is one of the districts located in Karanganyar Regency, Central Java Province. It is projected that the economy in this area will grow through business sectors such as goods and services, tourism, and industry, thus the construction of a Dormitory Building is planned in the area. Considering its proximity to Yogyakarta Province, which frequently experiences earthquakes, earthquake-resistant buildings are necessary to reduce the risk of casualties and material losses. Therefore, the design of this building utilizes a Special Moment Resisting Frame (SRPMK) system. The building

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Downs, John, and Cherie Rains. "B2B Adoption of Mobile Payment Systems: Manager Insights Using a Qualitative Approach." Southeast Business Research Association Journal 2, no. 1 (2023): 80–92. http://dx.doi.org/10.54155/3h9aej91.

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Mobile payments have become one of the most disruptive financial instruments in the B2C (Business-to-Consumer) market this decade by revolutionizing the consumer shopping experience. Despite the technology’s success in the B2C model, it has not brought a similar adoption experience for B2B (Business-to-Business) applications. Research in this area has been limited to identifying the resistance to adoption in the B2B environment. This exploratory research identified that while barriers exist, there are opportunities to increase the adoption of mobile payment technologies within B2B organization

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Rasyiid Lathiif Amhudo. "PERENCANAAN STRUKTUR KANTOR PHICOS DENGAN SISTIM RANGKA BAJA PEMIKUL MOMEN KHUSUS." Jurnal Teknik Sipil dan Arsitektur 29, no. 1 (2024): 83–92. http://dx.doi.org/10.36728/jtsa.v29i1.3038.

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Colomadu is the name of a district in Karanganyar Regency, Central Java. Colomadu's economic growth can grow through the goods and services business, tourism, and industry so that an office building is planned in the Colomadu area. Because the location of Colomadu District is not far from the province of Yogyakarta, where earthquakes often occur, an earthquake-resistant building is needed to anticipate a minimum number of casualties and material losses during an earthquake. Therefore, in planning this office, a special moment resisting frame system (SRPMK) is used. The building with the Specia

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Feldmann, Anna, and Frank Teuteberg. "Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry." International Journal of Innovation and Technology Management 17, no. 02 (2020): 2050015. http://dx.doi.org/10.1142/s0219877020500157.

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Increasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation factors behind it have been thoroughly investigated in the B2C (business-to-consumer) sector, only a few research results exist for the B2B context. This study aims to bridge the current knowledge gap and investigate individuals’ motivation to participate in B2B co-creation. By using a case study and qualitative interviews, this

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Verma, Rajeev, G. K. Murthy Kothapalli, and Ranjani Kumari. "B2B or B2C dilemma in maintenance industry: UrbanKare." Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–25. http://dx.doi.org/10.1108/eemcs-12-2019-0328.

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Learning outcomes The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry. Case overview/synopsis This case study is about tw

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Rudawska, Edyta. "Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe." Journal of Business & Industrial Marketing 34, no. 4 (2019): 875–90. http://dx.doi.org/10.1108/jbim-05-2018-0171.

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Purpose The paper aims to make a contribution by providing a comprehensive understanding of the scope of the implementation of sustainable marketing tools in SMEs operating in the food and drink industry in Europe. The focus will be put on the identification of differences between companies operating in business-to-business (B2B) and business-to-customer (B2C) context. Design/methodology/approach The empirical basis is a survey of 770 European SMEs, of which 369 operate in Western European countries (including UK, Germany and Spain) and 401 in Central and Eastern Europe (including Poland, Croa

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Shkeda, Oleksandr. "DEVREL STRATEGY FOR CUSTOMER RELATIONSHIP MANAGEMENT IN THE CONTEXT OF EVANGELISTIC MARKETING." Market economy: modern management theory and practice 22, no. 2(54) (2023): 181–96. http://dx.doi.org/10.18524/2413-9998.2023.2(54).297359.

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The article presents a DevRel strategy model for establishing a sustainable relationship between a brand and consumers who play the role of marketing evangelists. Treating brand consumers as developers and creators of an informational product allows the brand to benefit from network effects. This is described both qualitatively and quantitatively based on the laws of Sarnoff, Metcalfe and Reed. Brand network effect and consumer creativity together form a multi-sided platform that serves as an ecosystem for further relationships between the brand, consumer developers and society. The role of th

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Medvedev, S. B. "THE EVOLUTION OF THE CUSTOMER VALUE CONCEPT AND ITS ROLE IN THE COMPETITIVENESS OF A B2B COMPANY." ECONOMIC VECTOR 1, no. 40 (2025): 36–46. https://doi.org/10.36807/2411-7269-2025-1-40-36-46.

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This article examines how the understanding of customer value has changed over time – from classical economic approaches to modern digital and ecosystem approaches. It examines the key differences between B2B and B2C, including aspects such as decision-making and value perception. It also examines the role of digital technologies and artificial intelligence in creating value for the B2B market. It also raises another important topic – why traditional models no longer always work in a rapidly changing world, where customer value is created jointly and depends on many factors, especially in the

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Skýpalová, Renata, Monika Vencourová, and Vendula Hynková. "Employer Brand Building Strategy in the Labour Market: Methodical Procedure for Companies from B2B and B2C Markets." Trendy v podnikání 12, no. 2 (2022): 25–34. http://dx.doi.org/10.24132/jbt.2022.12.2.25_34.

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The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB Concept) that should contribute to easier implementation of the employer brand building strategy in the labour market. This methodological procedure is based on theoretical knowledge and the basis of available literature in the field of building the employer's brand and the practice of the authors. The methodological procedure can be applied to co

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Perfetti, Gabriele. "Sale of Goods With Digital Elements: The Obligation to Supply Updates in Italian Law." Zbornik Pravnog fakulteta u Zagrebu 74, no. 5-6 (2024): 837–59. https://doi.org/10.3935/zpfz.74.56.5.

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This paper addresses the transposition of Directive (EU) 2019/771 (Sale of Goods Directive, SGD) into Italian law, specifically focusing on the rules concerning goods with digital elements and software updates. The paper explores the rationale behind these innovative provisions, distinguishing between the legal concepts of “update” and “upgrade”. It further elaborates on the Italian transposition of the SGD provisions regarding updates, clarifying the legal nature of the obligation to supply updates under Italian law, as well as its main characteristics. The impact of these provisions in Italy

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Bu, Nailin, and Jean-Paul Roy. "Guanxi Practice and Quality: A Comparative Analysis of Chinese Managers’ Business-to-Business and Business-to-Government Ties." Management and Organization Review 11, no. 2 (2015): 263–87. http://dx.doi.org/10.1017/mor.2015.13.

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ABSTRACTThis study provides new insight into guanxi practice and quality differences between business-to-business (B2B) and business-to-government (B2G) ties in China. The results, based on data obtained through structured interviews with 108 Chinese managers across eight cities in China, reveal stark differences between the practices used in developing B2B ties and those used in developing B2G ties. More specifically, these two tie types differ in a variety of guanxi initiation, building, and utilization practices. This study also builds upon the process model of guanxi development by highlig

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Zhao, Li, and Shouting Guo. "The Value Creation of B2B2C E-Business Mode based on SaaS." Journal of Electronic Commerce in Organizations 10, no. 3 (2012): 1–12. http://dx.doi.org/10.4018/jeco.2012070101.

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Due to the disadvantage of enterprise information construction in B2B and B2C business models, companies cannot keep up with immediate information in developing customer service, inventory management, and customer web front-end experience. Based on the SaaS information service concept, this paper solves business problems in information technology for introducing the integrated B2B2C E-business mode. To achieve participants’ utility optimization, the business processes based on value chain has been restructured, which reduces the transaction cost by information sharing. SaaS operators provide t

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Grondys, Katarzyna. "Implementation of the Sharing Economy in the B2B Sector." Sustainability 11, no. 14 (2019): 3976. http://dx.doi.org/10.3390/su11143976.

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The sharing economy is treated as an alternative consumption model. Its aim is to increase the efficiency of the resources used and create a new value for society. In order to create a new value for business, attempts are being made to implement a shared economy model in the B2B (business-to-business) sector. While this model is effectively implemented in the case of B2C (business-to-consumer) relations, sharing resources is still a problem in the business environment. In the case of B2B relationships, the use of the sharing economy has a number of unresolved issues concerning legal regulation

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Rogers, Beth, and Lillian Clark. "CABS: a conceptual model for context-aware B2B sales applications." Journal of Research in Interactive Marketing 10, no. 1 (2016): 50–66. http://dx.doi.org/10.1108/jrim-03-2015-0023.

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Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing con

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Sharma, Aasha Jayant, and Debopriyo Dey. "ONE STOP KITCHEN: managing a multi-brand cloud kitchen." Emerald Emerging Markets Case Studies 11, no. 4 (2021): 1–17. http://dx.doi.org/10.1108/eemcs-03-2021-0070.

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Subject area Marketing; Business Expansion Strategy Case synopsis Rahul Hazarika, the owner of One Stop Kitchen (OSK), was convinced that expansion of his cloud kitchen had to be aligned at various fronts to compete. He was juggling with thoughts of expanding from B2C to B2B model, whether to expand in the same city or other cities or to introduce new variants in existing B2C so as to use and leverage the existing customer base and network. The competition was growing ablaze, and most of the orders were procured from the third-party aggregators, leaving little chance for OSK to connect to its

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Seki, Nobuhiko, and Youji Kohda. "Barriers and Value Co-Destruction in a B2B Project Management Context: Agile Software Development Adoption and Rejection in Japanese Organizations." Journal of Creating Value 6, no. 2 (2020): 155–76. http://dx.doi.org/10.1177/2394964320960871.

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A new service concept meets some resistance from those who face it prior to adoption. If the resistance cannot be overcome, the new service will not be diffused. There have been many studies of business-to-consumer (B2C) contexts on adoption and rejection of product and service innovation. The question remains, what barriers should be overcome in the diffusion process of new services in the business-to-business (B2B) contexts? For example, if you implement a new service concept to your organization to create new value with your customers, what barriers does your organization need to overcome?

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Prygara, O., and Yu Skoryna. "COMPANY PROMOTION STRATEGY IN INTERNATIONAL B2B MARKETS." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 221 (2022): 51–57. http://dx.doi.org/10.17721/1728-2667.2022/221-4/7.

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The research focuses on the company’s promotion strategy in international B2B markets, revealing different approaches to the promotion concept and strategy. The promotion strategy is viewed as a way of determining the company’s long-term goals for building a system of marketing communications between the company and a consumer regarding the dissemination of information about products using communication tools (advertising, PR, personal selling, direct marketing, sales promotion) aimed to form the demand for goods. The research studies the causes influencing the international communication proc

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Ahuja, Yukti, Pooja Jain, and Parul Gupta. "Uni Style Image – a savvy fashion brand poised to stay buoyant." Emerald Emerging Markets Case Studies 13, no. 4 (2023): 1–26. http://dx.doi.org/10.1108/eemcs-12-2022-0537.

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Learning outcomes This case study covers marketing concepts, including marketing mix, segmentation, targeting and brand positioning and communication. After completion of the case study, the students will be able to understand the importance of segmentation and targeting; recognize the differences between business-to-business (B2B) and business-to-customers (B2C) segments; gain knowledge about the points of parity and points of difference while positioning; and examine the elements of a marketing mix. Case overview/synopsis The case centered around Mr. Ashvinder Singh, founder and director of

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Pels, Jaqueline, Natalia Schurmann, and Maria Candelaria Garcia. "BioScience Argentina: BioMobile and the telemedicine market." Emerald Emerging Markets Case Studies 1, no. 3 (2011): 1–13. http://dx.doi.org/10.1108/20450621111180972.

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BioScience Argentina: BioMobile and the telemedicine market. Subject area – Marketing and strategic decision making. Study level/applicability – Undergraduate business and management programmes, particularly with advanced marketing modules; and MBA programmes incorporating strategic management. Case overview – Claudio Bedoya, founder of BioScience (BS) and CEO has decided to launch a new product line, BioMobile (BM), to enter the new telemedicine market. BS is an Argentine company, which develops and commercializes innovative diagnosis equipments since 1995. The BM is a device which sends vita

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Pfeiffer, Thomas. "Unfaire Vertragsbestimmungen." European Review of Private Law 19, Issue 6 (2011): 835–53. http://dx.doi.org/10.54648/erpl2011060.

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Abstract: Most of the fundamental positions taken by the draft, as far as they relate to non-negotiated terms, deserve a positive assessment. In particular, one should endorse that the draft, to a large extent, follows the same tendencies that were already incorporated in the Acquis-Principles and the DCFR. This primarily relates to three aspects: Firstly, the draft includes rules addressing the issue of consent to an incorporation of non-negotiated terms into a contract. Secondly, a substantive control is exercised with regard to b2b-contracts. Yet, thirdly, this standard is adapted to the ne

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Oh, Seung-Chul, and Young-Hyo Ahn. "A Study on the Efficient B2C Work Method of Fashion Logistics Center: Focusing on the Comparison of Flow Shop and Job Shop Methods." Korean Logistics Research Association 33, no. 6 (2023): 37–46. http://dx.doi.org/10.17825/klr.2023.33.6.37.

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The fashion industry consists of textile industries that produce and sell textile raw materials clothing industries that manufacture and sell clothing distribution industries that sell fashion consumer goods fashion information fashion publishing and fashion consulting. As the fashion industry gradually moves from offline to online transactions at online shopping malls in the fashion county rose 3.3 percent year-on-year to 49.8158 trillion won in 2022, according to the Seoul Investment Administration. In other words through the pandemic due to COVID-19, the restructuring of fashion distributio

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МАРКИН, М. И. "CJM IN B2B." Экономика и предпринимательство, no. 12(161) (January 11, 2024): 1271–75. http://dx.doi.org/10.34925/eip.2023.161.12.248.

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В данной статье представлен новый взгляд на концепцию пути клиента в контексте B2B. Авторы предлагают целенаправленный анализ этой концепции и определяют ее как сочетание взаимосвязанных, целенаправленных путей участников центра покупок и использования к покупке и использованию предложений через множество прямых и косвенных точек соприкосновения, на которые влияет контекст деловых отношений. Они также подчеркивают актуальность концепций центра покупок и центра использования в современном B2B-маркетинге. This paper presents a new perspective on the concept of the customer journey in a B2B conte

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Varghese, Ann Mary, R. Sai Shiva Jayanth, Remya Tressa Jacob, Abhishek Srivastava, and Rudra Prakash Pradhan. "Cracking the conundrum of e-cargo logistics: curious case of LoadExx." Emerald Emerging Markets Case Studies 13, no. 3 (2023): 1–31. http://dx.doi.org/10.1108/eemcs-04-2023-0143.

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Learning outcomes The learning outcomes of this case study are to understand the business model canvas and value propositions and apply advanced business innovation tools in electric vehicle business models; evaluate the current cargo vehicle scenarios at national and global levels and draw out the possibilities and costs for a new player; extrapolate the future scenario of the cargo economy, its electrification and positioning in a business-to-business (B2B) and business-to-customer (B2C) segment, especially for a developing economy; and improve the student’s ability to get organisational buy

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Sandip, U. Deshmukh. "Impact of E-Business on Business Association." International Journal of Engineering and Management Research 9, no. 6 (2019): 7–12. https://doi.org/10.31033/ijemr.9.6.2.

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<strong>The said research paper involves a study of the impact of Electronic Commerce on Business. The research study has highlighted the Management Information Systems, Finance and Accounting, Marketing and Computer Sciences of E-Commerce on Business. E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept, it has the potential to alter the traditional form of economic activities. Already it affects such large sectors as communications, finance and retail trade and holds promises in areas such as education, health and government. The largest effects

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Malya, Sapna, and Renuka Kamath. "Mangalam Organics Limited: making camphor grow innovatively." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–25. http://dx.doi.org/10.1108/eemcs-12-2023-0454.

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Learning outcomes The case study will provide an opportunity for students to identify the challenges a business-to-business (B2B) organization in a commodity product category faces in a growing environment. The students will learn to analyze and evaluate different strategies for growth and profitability. The students will be equipped to make decisions based on financial and nonfinancial data and the trade-offs therein. The case study will enable students to understand the application of the concept of operating leverage in different business conditions. Case overview/synopsis The leadership te

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Melnikova, Irina Yuryevna, and Ksenia Alexandrovna Volkova. "Event management as a PR instrument in the activity of public and business spaces." KANT 41, no. 4 (2021): 77–81. http://dx.doi.org/10.24923/2222-243x.2021-41.14.

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The purpose of the study is to reveal the features of the application of event management as a PR tool in the activities of public and business spaces. In this study, the concept of "event management" has been clarified; the role of event management in the activities of public and business spaces has been determined; the use of this tool in the B2B and B2C markets has been studied; a content analysis of the reviews of visitors to the spaces has been carried out in order to determine the problem field and search for ways to improve the effectiveness of event management as a PR tool; a series of

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Trim, Peter R. J., Yang-Im Lee, and An Vu. "Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation." Future Internet 15, no. 4 (2023): 123. http://dx.doi.org/10.3390/fi15040123.

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Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and implement digital marketing strategies that are perceived as enhancing a customer’s well-being. Through the process of utilizing social media (SM) to share information with consumers, marketers are affording themselves with the concept of value co-creation and ensuring that the development of knowledge is given priority. To explain how this hap

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Kharitonova, N. A., E. N. Kharitonova, V. N. Pulyaeva, and I. A. Litvinov. "Conceptual framework for application of modern financial technologies in the Russian industry." Russian Journal of Industrial Economics 14, no. 4 (2021): 451–62. http://dx.doi.org/10.17073/2072-1633-2021-4-451-462.

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This article presents the author’s position on the use of modern financial technologies (FinTech) in the practice of managing domestic industrial companies. In particular, the use of modern financial technologies is possible in the current (operational) financial and economic activities of companies, as well as in their investment and financial activities. The authors considered the key aspects of the development of financial technologies, while identifying five waves of active development of FinTech in Russia. The authors set out the results of a comprehensive analysis of the mechanisms of fu

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Riepin, Mykyta. "Modern challenges in the development of transport and logistics services in the context of global economic changes." Scientific notes, no. 32 (October 24, 2023): 161–71. https://doi.org/10.33111/vz_kneu.32.23.03.14.101.107.

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The article examines modern problems and trends in the development of transport and logistics markets based on digital transformations in the context of global changes in the economy. The survey of the results of the forecast analysis of the development of the world transport and logistics market in the context of global changes in the economy was carried out. It was concluded that the forecast dynamics of the volume of the global transport and logistics 162 market in 2021-2030 are characterized by positive trends of global economic changes. The ideas of researchers in the direction of the dev

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Kolodizieva, Tetiana O. "Prospects for Implementing Blockchain Technology in Transport Logistics and Supply Chain Management." Business Inform 6, no. 545 (2023): 184–90. http://dx.doi.org/10.32983/2222-4459-2023-6-184-190.

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The article, based on the account of features, advantages, varieties of blockchain, highlights its weaknesses and strengths in terms of implementation in transport logistics and supply chain management. The study of the external environment of the introduction of blockchain in the logistics industry has revealed the opportunities and threats that accompany this process in the modern economy of countries and may arise in the future. Based on structuring the research results on the strengths and weaknesses of blockchain technology, opportunities and threats of its implementation in the logistics

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Makarova, Aleksandra Igorevna, Meri Amiranovna Valishvili, Alexey Alexeevich Shestemirov, Vladimir Sergeevich Bereznyakovskiy, and Natalia Grigoryevna Bondarenko. "Blockchain impact on the B2B sales market." LAPLAGE EM REVISTA 7, Extra-D (2021): 200–207. http://dx.doi.org/10.24115/s2446-622020217extra-d1086p.200-207.

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Advances in ICT, such as the Internet, have led to the development of electronic marketplaces for business (B2B) where different sides of the market come into contact with each other. However, despite technological innovation, e-B2B sales markets still suffer from various problems inherited from traditional exchanges. The purpose of this study is to determine the blockchain impact on the B2B sales market when introducing a new generation of blockchain-based B2B platforms. The study presents approaches to the concept of a blockchain-based B2B trading platform. The problems in the traditional el

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Marchenko, Tatyana Ivanovna. "ATTRIBUTES OF CUSTOMER ORIENTATION OF SERVICE SECTOR ORGANIZATIONS." Scientific Review: Theory and Practice 14, no. 4 (2024): 783–94. http://dx.doi.org/10.35679/2226-0226-2024-14-4-783-794.

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Customer orientation as one of the leading concepts of modern marketing was actively developed in the 1990s. Many theoretical and practical developments in this problematic field require systematization and adaptation to ensure conditions for their practical applicability. This article is devoted to the theoretical justification of the attributes of customer-oriented organizations in the service sector. The research methodology is based on theoretical concepts of market management, as well as on the results of marketing research conducted systematically by global consulting agencies, including

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Hu, Xinran. "Generative AI Impact on Marketing Agency." Advances in Economics, Management and Political Sciences 92, no. 1 (2024): 240–48. http://dx.doi.org/10.54254/2754-1169/92/20231109.

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Background: By the end of 2022, a disruptive generative AI product, ChatGPT, was launched and impressed in both the B2C and B2B business field. Among the industries impacted, sales and marketing were identified as one of the most affected by McKinsey. This article focuses on marketing agencies and individual marketers, whose core business revolves around marketing campaigns. Problem Definition: In this paper, the fundamental capabilities of generative AI and its current applications in the marketing industry have been assessed. Furthermore, by considering both macro and micro-level factors and

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ДОКРУНОВ, К. О., Д. С. КИКЕЕВА, И. В. КОКСУНОВА, et al. "CONCEPT, PURPOSE, MATHEMATICAL MODEL, INFORMATION COMPONENT AND ECONOMIC FEATURES OF BUSINESS MODEL." Экономика и предпринимательство, no. 5(154) (July 1, 2023): 795–98. http://dx.doi.org/10.34925/eip.2023.154.5.155.

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Традиционный бизнес в настоящее время все больше уходит в прошлое, в свою очередь онлайн-продажи с каждым днем только растут, особенно это стало актуальным в 2020 году во время пандемии коронавируса. Торговля в интернет сегмента B2C уже давно бурно развивается, в связи с чем любой бизнес, который ставит своими стратегическими целями развитие, освоение новых рыночных ниш, увеличение своей доли н рынке, рост прибыли, масштабирование, должен быть представлен в Сети. Интерес к сегменту B2C связан с тем, что в данной нише для старта необходимо не такое большое количество ресурсов, как в других. Одн

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Huang, Yijun, and Kaikai Yin. "Research on the Evaluation and Selection of Third-Party Logistics Providers in B2C E-Commerce Mode." Journal of Electronic Commerce in Organizations 12, no. 2 (2014): 74–88. http://dx.doi.org/10.4018/jeco.2014040106.

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For B2C e-commerce enterprises, it is of great importance to select the third-party logistics (3PL) providers. The paper, focused on the concept of “logistics capability”, took full account of the characteristics of B2C e-commerce and its logistics service and referred to the research findings of scholars. As a result, on six dimensions, the evaluation indexes of 3PL providers' logistics capability in the mode of B2C e-commerce were identified. Besides, Case studies were conducted with multi-index decision and evaluation methods based on Relative Approximation, showing that the final results a

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Mitręga, Maciej. "Dynamic marketing capability – refining the concept and applying it to company innovations." Journal of Business & Industrial Marketing 35, no. 2 (2019): 193–203. http://dx.doi.org/10.1108/jbim-01-2019-0007.

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Purpose This paper aims to introduce dynamic marketing capability (DMC) as a construct relevant for business research and business practice, and to test its validity in relation to company product innovations and company agility. Design/methodology/approach This study tests a hypothesized model using partial least squares structural equation modeling on data from a survey conducted with 155 companies based in Poland. Findings This study provides evidence that DMC facilitates company innovations in terms of their speed and market success. Thus, DMC complements other organizational capabilities

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Raskovic, Matevz. "Economic sociology and the ARA interaction model." Journal of Business & Industrial Marketing 30, no. 5 (2015): 472–85. http://dx.doi.org/10.1108/jbim-09-2011-0123.

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Purpose – The purpose of this paper is to apply an economic sociology perspective to the activity–resource–actor (ARA) interaction model for business relationships. Interaction has been chosen as a conceptual domain where economic sociology has a particularly high potential to advance business-to-business (B2B) marketing in terms of its future research directions. Design/methodology/approach – The paper provides a structured account of economic sociology through the description of eight key economic sociology concepts and discussion of the structuration theory. This is followed by an overview

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Puschmann, Thomas, Christian Hugo Hoffmann, and Valentyn Khmarskyi. "How Green FinTech Can Alleviate the Impact of Climate Change—The Case of Switzerland." Sustainability 12, no. 24 (2020): 10691. http://dx.doi.org/10.3390/su122410691.

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The financial services industry is currently undergoing a major transformation, with digitization and sustainability being the core drivers. While both concepts have been researched in recent years, their intersection, often conceived as “green FinTech,” remains under-determined. Therefore, this paper contributes to this important discussion about green FinTech by, first, synthesizing the relevant literature systematically. Second, it shows the results of an empirical, in-depth analysis of the Swiss FinTech landscape both in terms of green FinTech startups as well as the services offered by th

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Rasch, Firend Al., and Maryam Langroudi. "Co-creation and consumer's purchasing intentions, any value in B2B activities?" Journal of Life Science and Biotechnology JLSB 2016, 4, (September 20, 2021): 133–41. https://doi.org/10.5281/zenodo.5517205.

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Given the increasing competitive nature of global markets, consumers are able to choose from an ever- increasing quality of products and services with constant declining prices. Hence, better understanding of B2B value co- creation activities that governs suppliers’ relationship with a direct impact on consumer is of great importance. The general purpose behind the study is that customers are willing to buy products only if consumers are in demand of the manufactured products, and therefore, the marketing efforts should target the ultimate consumer as opposed to the buyer. The purpose of

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Бельских, И. Е., О. С. Пескова, and Т. Б. Борискина. "B2B relationship marketing in a pandemic." Экономика и предпринимательство, no. 9(134) (December 17, 2021): 818–20. http://dx.doi.org/10.34925/eip.2021.134.9.152.

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Маркетинг взаимоотношений популярная концепция работы на рынках в мире и России. Задача данной статьи обозначить круг вопросов, которые возникли у фирм на рынке B2B из-за пандемии. На основе использования междисциплинарного методологического подхода предложена матрица оценки последствий пандемии на рынках B2B для фирм из развивающихся и развитых стран, в зависимости от использования ценностей концепции маркетинга взаимоотношений. Имели значение изменения в ценовой, коммуникативной и других направлениях деятельности фирм. Были оценены риски вмешательства в маркетинг фирм регулятора. Relationshi

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Fritz, Wolfgang, and Irina Trushnikova. "Erfolgsfaktoren des B2B-Markenmanagements im Lichte empirischer Forschung." Der Betriebswirt: Volume 55, Issue 4 55, no. 4 (2014): 22–26. http://dx.doi.org/10.3790/dbw.55.4.22.

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In diesem Artikel werden zentrale Aspekte der Markenführung von Unternehmen in B2B-Märkten diskutiert, vor allem in Industriegütermärkten. Dabei werden Ansatzpunkte für ein erfolgreiches Markenmanagement verdeutlicht, soweit sie durch empirische Forschung belegt sind. Dies geschieht im Rahmen eines ganzheitlichen, sowohl interne als auch externe Dimensionen umfassenden Konzepts des Markenmanagements. Small and medium-sized industrial companies mostly attach little importance to brand management and only practice it fragmentary. Against this background, the relevance of brand management for fir

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Lim, Weng Marc. "How can challenger marketers target the right customer organization? The A-C-O-W customer organization profiling matrix for challenger marketing." Journal of Business & Industrial Marketing 34, no. 2 (2019): 338–46. http://dx.doi.org/10.1108/jbim-02-2017-0039.

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PurposeThis paper aims to help challenger marketers identify and target the right customer organization.Design/methodology/approachThis paper adopts a customer organization profiling route to targeting for challenger marketing that is predicated on a thematic analysis of key findings of customer organization profiles from an international case study.FindingsThis paper introduces and explains the concepts of aggressiveness to succeed, compatibility of offerings, openness to new ideas and willingness to take action (or A-C-O-W) as components of a newly developed customer organization profiling m

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PANKRATOV, IGOR. "Digitalization features of integration associations (on the example of the EU and the EAEU)." Public Administration 23, no. 1 (2021): 46–50. http://dx.doi.org/10.22394/2070-8378-2021-23-1-46-50.

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The article provides and analyzes the theoretical foundations and practices of digitalization of integration associations on the example of the European Union and the Eurasian Economic Union. Studying the program documents on digitalization (digital agendas), the authors identified the features and risks of the digital transformation of various integration associations. The article describes the digitalization of integration associations as a concept and logic of interaction between citizens, business entities, industry structures, government bodies of countries participating in an integration

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Gabdullin, L. V. "SMALL BUSINESS AS A BASIS FOR LOGISTIC BARTER." Scientific Review: Theory and Practice 10, no. 10 (2020): 2293–300. http://dx.doi.org/10.35679/2226-0226-2020-10-10-2293-2300.

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The article analyzes the development of small business using the example of that one in Naberezhnye Chelny. A competitive market is influenced by many factors. These are laws, state policy in the field of small business in the construction sector, as exemplified in this article, a competitive environment. The article presents the impact of Federal Law No. 135 “On Protection of Competition” on the competitive environment, including in construction. In our country,a lot is said about supporting small businesses, there are federal and regional programs. There is also an understanding of what kind

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Deokar, Mayuri Satish. "A Study on Recent Trends in E-Commerce." International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm Shift in Research (IJEBAMPSR) 2, no. 1 (2025): 147–52. https://doi.org/10.5281/zenodo.15286363.

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<strong><em>Abstract </em></strong> <em>E-commerce is a business concept that eliminates the need for a middleman by selling goods and services to customers directly through a website. E-commerce allows us to order goods from the convenience of our homes.</em><em> Customers can choose the things they need from a wide range of products that are offered online. Debit cards, credit cards, e-wallets, or e-cash can also be used to pay for the product. This essay addresses current e-commerce trends, as well as the many e-commerce models, opportunities, and constraints. Furthermore, the paper discuss

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Deokar, Mayuri Satish. "A Study on Recent Trends in E-Commerce." International Journal of Economics, Business, Accounting, Agriculture and Management towards Paradigm Shift in Research (IJEBAMPSR) 2, no. 1 (2025): 147–52. https://doi.org/10.5281/zenodo.15286376.

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<strong><em>Abstract </em></strong> <em>E-commerce is a business concept that eliminates the need for a middleman by selling goods and services to customers directly through a website. E-commerce allows us to order goods from the convenience of our homes.</em><em> Customers can choose the things they need from a wide range of products that are offered online. Debit cards, credit cards, e-wallets, or e-cash can also be used to pay for the product. This essay addresses current e-commerce trends, as well as the many e-commerce models, opportunities, and constraints. Furthermore, the paper discuss

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Shvetsova, Olga A., Sung Chul Park, and Jang Hee Lee. "Application of Quality Function Deployment for Product Design Concept Selection." Applied Sciences 11, no. 6 (2021): 2681. http://dx.doi.org/10.3390/app11062681.

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For business-to-business (B2B) companies, selecting new product concepts is vital to new product development (NPD), since it significantly contributes to the ultimate success and reputation of the product in terms of quality and function. The research problem is defining the best solution of new product’s design concept selection within high competition and resources’ limitation by mathematical approaches. The main objective of this study is developing an integrated analytical approach, combining quality function deployment (QFD) and analytic hierarchy process (AHP) approach, and data envelopm

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Batra, Safal, Vishal K. Gupta, Sunil Sharma, and Rahul Yadav. "Seeds of demand-side legitimacy: when do existing companies procure from B2B startups?" Journal of Business & Industrial Marketing 37, no. 12 (2022): 2432–41. http://dx.doi.org/10.1108/jbim-05-2021-0252.

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Purpose The purpose of this study is to investigate potential lenders of legitimacy for business-to-business (B2B) startups as reflected in the willingness of potential customers to do business with startup firms. This study theorizes the role of familiarity with B2B startups, their founding teams and their product offerings in influencing perceptions about legitimacy among potential customers. Design/methodology/approach Data are collected from key decision-makers involved in B2B procurements in large Indian companies and analyzed using conjoint analysis. Findings Results suggest that familia

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Zimmermann, David, Hagen Malberg, and Martin Schmidt. "Novel Metric for Non-Invasive Beat-to-Beat Blood Pressure Measurements Demonstrates Physiological Blood Pressure Fluctuations during Pregnancy." Sensors 24, no. 10 (2024): 3151. http://dx.doi.org/10.3390/s24103151.

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Beat-to-beat (B2B) variability in biomedical signals has been shown to have high diagnostic power in the treatment of various cardiovascular and autonomic disorders. In recent years, new techniques and devices have been developed to enable non-invasive blood pressure (BP) measurements. In this work, we aim to establish the concept of two-dimensional signal warping, an approved method from ECG signal processing, for non-invasive continuous BP signals. To this end, we introduce a novel BP-specific beat annotation algorithm and a B2B-BP fluctuation (B2B-BPF) metric novel for BP measurements that

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