Log in

Relevant bibliographies by topics / B2B / Journal articles

To see the other types of publications on this topic, follow the link: B2B.

Journal articles on the topic 'B2B'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'B2B.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Arizumi, Tadaaki, Tomohiro Minami, Hirokazu Chishina, et al. "Impact of Tumor Factors on Survival in Patients with Hepatocellular Carcinoma Classified Based on Kinki Criteria Stage B2." Digestive Diseases 35, no. 6 (2017): 583–88. http://dx.doi.org/10.1159/000480186.

Full text

Abstract:

Background: Tumors classified based on the Barcelona Clinic Liver Cancer (BCLC) stage B hepatocellular carcinoma (HCC) are heterogeneous in nature. Previously, the Kinki criterion was proposed for a more precise subclassification of tumors in BCLC-stage B. However, tumors in sub-stage B2 include various size and number of HCCs even with the Kinki criteria, which could lead to heterogeneity for overall survival (OS). In this study, we assessed how the size and number of tumors affect the OS and time to progression (TTP) in patients with Kinki criteria stage B2 tumors and treated with transarter

APA, Harvard, Vancouver, ISO, and other styles

2

Awa, Awa, Anti Riyanti, and Apay Safari. "Eksplorasi Model Bisnis E-Commerce dan Penerapannya pada Industri Pariwisata." Tourism Scientific Journal 10, no. 1 (2024): 103–29. https://doi.org/10.32659/tsj.v10i1.401.

Full text

Abstract:

Successful e-commerce companies have business models that leverage the uniqueness of the web, providing real value to customers. Understanding and awareness of the importance of e-commerce business with its various models among business actors is still low. Implementation, especially in the tourism industry, is also not optimal, so it cannot improve company performance. The purpose of the study was to comprehensively explore e-commerce business models and their application to the tourism industry, which has never been done before. The method used is library research, using critical analysis te

APA, Harvard, Vancouver, ISO, and other styles

3

Sluyterman, Keetie. "B2B or B2C?" BMGN - Low Countries Historical Review 132, no. 3 (2017): 11–36. http://dx.doi.org/10.18352/bmgn-lchr.10397.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Tang, Jian, Daqian Lyu, Fangling Zeng, Yulong Ge, and Runzhi Zhang. "Modelling and Assessment of BDS-3 Real-time Precise Point Positioning Time Transfer Based on PPP-B2b Service." Mathematical Problems in Engineering 2022 (September 27, 2022): 1–16. http://dx.doi.org/10.1155/2022/4054179.

Full text

Abstract:

In 2020, users in and around China had access to a new real-time precise point positioning (RTPPP) service with the BeiDou global navigation satellite system (BDS-3) B2b (PPP-B2b) signal. In this study, the quality of PPP-B2b products is first assessed and compared with the CNAV1 broadcast ephemeris. Then a mode of BDS-3 PPP time transfer with PPP-B2b (B2b-RTPPP) is developed and evaluated in static and kinematic modes. The results demonstrate that the discontinuity of orbit is improved by applying the PPP-B2b, and its root mean square errors (RMSEs) are 0.081 m, 0.165 m, and 0.107 m in the ra

APA, Harvard, Vancouver, ISO, and other styles

5

Dotzel, Thomas, and Venkatesh Shankar. "The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis." Journal of Marketing 83, no. 5 (2019): 133–52. http://dx.doi.org/10.1177/0022242919847221.

Full text

Abstract:

Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-focus innovations). To test the hypotheses, the authors develop and estimate a model using unique pane

APA, Harvard, Vancouver, ISO, and other styles

6

Borio, Daniele. "Meta-Signal Processing with Data/Pilot Combining for Beidou B2 Signals." Remote Sensing 16, no. 14 (2024): 2537. http://dx.doi.org/10.3390/rs16142537.

Full text

Abstract:

Beidou Navigation Satellite System (BDS) third generation satellites currently broadcast Open Service (OS) signals into two closely spaced Radio Frequencies (RFs) in the B2 band. These are the B2a and B2b signal components, which form the current implementation of the Asymmetric Constant-Envelope Binary Offset Carrier (ACE-BOC) modulation. The B2a signal features both a data and a pilot channel, whereas the B2b component is data only with data symbols of 1 ms duration. The absence of a pilot channel and the fast data rate make the processing of the B2b component challenging. Tracking performan

APA, Harvard, Vancouver, ISO, and other styles

7

Zhang, Jing, and Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands." Journal of Business & Industrial Marketing 35, no. 4 (2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.

Full text

Abstract:

Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts

APA, Harvard, Vancouver, ISO, and other styles

8

Ishii, Ryuta, and Mai Kikumori. "Word-of-mouth in business-to-business marketing: a systematic review and future research directions." Journal of Business & Industrial Marketing 38, no. 13 (2023): 45–62. http://dx.doi.org/10.1108/jbim-02-2022-0099.

Full text

Abstract:

Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible future directions. Design/methodology/approach A systematic review was conducted and 36 articles on B2B WOM were collected to evaluate the current state of the literature and clarify possible future research directions. Findings This thematic analysis categorize these articles into three themes: WOM generation, WOM usage and reference marketing. Under each theme, the authors reveal research findings unique to B2B r

APA, Harvard, Vancouver, ISO, and other styles

9

Xu, Wei, Wenbin Shen, Lei Liang, et al. "Carrier Phase Common-View Single-Differenced Time Transfer via BDS Penta-Frequency Signals." Remote Sensing 16, no. 21 (2024): 3955. http://dx.doi.org/10.3390/rs16213955.

Full text

Abstract:

The BeiDou Navigation Satellite System (BDS-3) has officially provided services worldwide since July 2020. BDS-3 has added new signals for B1C, B2a and B2b based on old BDS-2 B1I and B3I signals, which brings opportunities for achieving high-precision time transfer. In this research, the BDS-3/BDS-2 combined penta-frequency common-view (CV) single-differenced (SD) precise time transfer model is established with B1I, B3I, B2I, B1C, B2a and B2b signals, including dual-, triple-, quad- and penta-frequency (abbreviated as DF, TF, QF and PF) ionosphere-free (IF) combination CV SD models. Taking fou

APA, Harvard, Vancouver, ISO, and other styles

10

Mustafina, G. G. "Internet marketing tools in the B2B sector." Bulletin of the State University of Education. Series: Economics, no. 4 (January 21, 2025): 70–79. https://doi.org/10.18384/2949-5024-2024-4-70-79.

Full text

Abstract:

Aim. Evaluation of the available Internet marketing tools and identification of the specifics of their use in the B2B market.Methodology. The main method is the analysis of scientific publications and content analysis of the use of Internet advertising by enterprises in the B2B sector. The comparison method is used in comparing various tools.Results. The differences in the use of Internet marketing tools by enterprises in the B2B and B2C sectors have been revealed. In the B2B sector, the main direction of promotion on the Internet, therefore, resources that are not very popular in the B2C sect

APA, Harvard, Vancouver, ISO, and other styles

11

Tyryshkin, N. R. "Влияние эмоционального фактора на разработку стратегий B2B бренда". Russian Economic Bulletin 7, № 3 (2024): 94–99. http://dx.doi.org/10.58224/2658-5286-2024-7-3-94-99.

Full text

Abstract:

in this article, the author explores the influence of the emotional factor on the development of B2B brand strategies. The author analyzes the peculiarities of B2B branding compared to B2C branding, highlighting their differences in the context of strategy development. Subsequently, the main focus is on socio-economic aspects that influence the formation and implementation of B2B brand strategies. The author examines the importance of the emotional component in decision-making processes and interactions between businesses. Factors determining the emotional aspects in B2B partner relationships

APA, Harvard, Vancouver, ISO, and other styles

12

Barrientos, Laura Gatica, Emma Rosa Cruz Sosa, and Patricia E. Garcia Castro. "Considerations Of E-Commerce Within A Globalizing Context." International Journal of Management & Information Systems (IJMIS) 16, no. 1 (2011): 101. http://dx.doi.org/10.19030/ijmis.v16i1.6726.

Full text

Abstract:

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become

APA, Harvard, Vancouver, ISO, and other styles

13

Boiko, N. O. "Peculiarities of Application of Internet Promotion Tools in the B2B Market." Business Inform 5, no. 532 (2022): 133–37. http://dx.doi.org/10.32983/2222-4459-2022-5-133-137.

Full text

Abstract:

The aim of the article is to determine the differences between Internet marketing in the B2C and B2B sectors, analysis of the most trendy tools of Internet marketing in the B2B sector in order to determine their effective impact on marketing activities and enterprises operating in the B2B market as a whole. It was reasonable to assume that Internet marketing tools are more adapted to the field of B2C. Many industrial companies have ignored the use of modern Internet promotion tools, thus losing market share and potential buyers, giving way to those who quickly adapt to new trends. However, whe

APA, Harvard, Vancouver, ISO, and other styles

14

Ghazaryan, Satenik, Pavel Domnin, Askar Kinzhigaliev, and Tatyana Sokolova. "CURRENT APPROACH TO CUSTOMER BASE SEGMENTATION FOR DIGITAL B2C AND B2B COMPANIES." Modern economic research 954, no. 3 (62) (2024): 174–79. https://doi.org/10.5281/zenodo.13683358.

Full text

Abstract:

This paper investigates the application of digital technologies in e-commerce for addressing customer base segmentation challenges in B2B and B2C communication channels. The article emphasizes that customer segmentation is a fundamental task in e-commerce, whose solution optimizes customer interaction and improves marketing and sales efficiency. It describes the conceptual differences between B2B and B2C customer segments, identifies key segmentation criteria, and explores the technologies utilized in this process. The paper defines a conceptual algorithm for customer base segmentation, which

APA, Harvard, Vancouver, ISO, and other styles

15

Zhang, Runzhi, Zaimin He, Langming Ma, et al. "Analysis of BDS-3 PPP-B2b Positioning and Time Transfer Service." Remote Sensing 14, no. 12 (2022): 2769. http://dx.doi.org/10.3390/rs14122769.

Full text

Abstract:

With the completion of the BeiDou global navigation satellite system (BDS-3), the BeiDou Navigation Satellite System Signal In Space Interface Control Document Precise Point Positioning Service Signal PPP-B2b (Version 1.0) was officially announced, and BDS-3 officially broadcast PPP-B2b correction to broadcast ephemeris through geostationary earth orbit (GEO) satellites to provide precise point positioning services for users in the Asia–Pacific region. This study comprehensively analyzes the application of the PPP-B2b product to time transfer and positioning. On a daily basis, the PPP-B2b posi

APA, Harvard, Vancouver, ISO, and other styles

16

Bu, Nailin, and Jean-Paul Roy. "Guanxi Practice and Quality: A Comparative Analysis of Chinese Managers’ Business-to-Business and Business-to-Government Ties." Management and Organization Review 11, no. 2 (2015): 263–87. http://dx.doi.org/10.1017/mor.2015.13.

Full text

Abstract:

ABSTRACTThis study provides new insight into guanxi practice and quality differences between business-to-business (B2B) and business-to-government (B2G) ties in China. The results, based on data obtained through structured interviews with 108 Chinese managers across eight cities in China, reveal stark differences between the practices used in developing B2B ties and those used in developing B2G ties. More specifically, these two tie types differ in a variety of guanxi initiation, building, and utilization practices. This study also builds upon the process model of guanxi development by highlig

APA, Harvard, Vancouver, ISO, and other styles

17

Djurakulovich, Safarov Bakhtior. "STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING." International Journal Of Management And Economics Fundamental 03, no. 05 (2023): 49–57. http://dx.doi.org/10.37547/ijmef/volume03issue05-07.

Full text

Abstract:

The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.

APA, Harvard, Vancouver, ISO, and other styles

18

САРАЕВ, А. А. "COMPARATIVE ANALYSIS OF FEATURES AND TOOLS OF MARKETING IN B2B AND B2C SEGMENTS." Экономика и предпринимательство, no. 8(169) (August 30, 2024): 812–14. http://dx.doi.org/10.34925/eip.2024.169.8.153.

Full text

Abstract:

В статье рассмотрены ключевые отличия маркетинговой деятельности в B2B и B2C сегментах. Сделаны выводы о схожести и отличиях, выделены особенности продвижения продуктов или услуг предприятия на рынке B2B. Для понимания отличий продвижения на двух рынках был проведен сравнительный анализ инструментов продвижения, сделаны выводы относительно целесообразности использования инструментов при работе на каждом из рынков. The article discusses the key differences between marketing in the B2B and B2C segments. The analysis of similarities and differences, and the features of promoting the company’s pro

APA, Harvard, Vancouver, ISO, and other styles

19

Silva, Susana Costa e., Paulo Alexandre Oliveira Duarte, and Sara Resende Almeida. "How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C." Journal of Business & Industrial Marketing 35, no. 12 (2020): 2097–110. http://dx.doi.org/10.1108/jbim-06-2019-0291.

Full text

Abstract:

Purpose The purpose of this study is to understand and compare how business-to-business (B2B) and business-to-consumer (B2C) companies evaluate the return on investment (ROI) on their social media marketing (SMM) programmes and how the investment is handled in these type of marketing programmes. Design/methodology/approach A mixed-methods approach involving multiple cases and a survey was used. Data were collected from personal interviews with eight professionals responsible for SMM management, from four B2B and four B2C companies, complemented with responses to a web-based survey by the other

APA, Harvard, Vancouver, ISO, and other styles

20

Santos, Leandro Lima, Felipe Mendes Borini, Rafael Morais Pereira, and Thelma Valéria Rocha. "A AUTONOMIA DE MARKETING DE SUBSIDIÁRIAS ESTRANGEIRAS PARA ADAPTAÇÃO LOCAL EM ECONOMIAS EMERGENTES/MARKETING AUTONOMY OF FOREIGN SUBSIDIARIES FOR LOCAL ADAPTATION IN EMERGING MARKETS." Revista Eletrônica de Administração e Turismo - ReAT 10, no. 5 (2017): 1118. http://dx.doi.org/10.15210/reat.v10i5.10641.

Full text

Abstract:

O objetivo principal do estudo foi identificar se as empresas multinacionais estrangeiras localizadas em mercados emergentes, como o Brasil, utilizam mais o marketing local (autonomia de marketing) como estratégia para expansão da comercialização de seus produtos. Por meio de uma análise comparativa entre subsidiárias classificadas em Business to Business (B2B) e Business to Consumer (B2C), foi possível mensurar o grau de autonomia concedido por suas matrizes para três variáveis estratégicas: lançamento, posicionamento e comunicação de novos produtos. Em seguida, realizou-se um teste de hipóte

APA, Harvard, Vancouver, ISO, and other styles

21

Shambavi, Rajagopal, and Sitalakshmi Ramanan. "Gulfire: in line of fire." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–6. http://dx.doi.org/10.1108/20450621111201266.

Full text

Abstract:

Subject area Marketing Communication. Study level/applicability At the undergraduate level, this case can be used in marketing courses such as Marketing Fundamentals, Marketing Management, Marketing Communication and Consumer Behavior. This case may also be used for Master's level students for Quality when focusing on safety/security in offices and factories. Case overview This case is used to introduce the concept of B2B and B2C marketing and explore the possibilities of converting an industry that essentially uses B2B marketing communication to choose B2C options. This case is also important

APA, Harvard, Vancouver, ISO, and other styles

22

Balčiūnė, Aurelija. "NESĄŽININGŲ SĄLYGŲ PREKIAUTOJŲ TARPUSAVIO (B2B) SUTARTYSE KONTROLĖ PAGAL LIETUVOS TEISĘ." Teisė 105, no. 105 (2017): 100. http://dx.doi.org/10.15388/teise.2017.105.11118.

Full text

Abstract:

Iki šiol nesąžiningų sąlygų kontrolė suderinta tik sutarčių tarp verslo subjektų ir vartotojų (B2C) atžvilgiu, o apsauga nuo nesąžiningų sąlygų sutartyse tarp verslo subjektų (B2B) skiriasi priklausomai nuo šalies. Šis straipsnis papildo kitų autorių diskusijas, susijusias su nesąžiningų sąlygų reglamentavimu B2B sutartyse, atsižvelgiant į dabartinį reglamentavimą Lietuvoje, užsienio praktiką, negriežtosios teisės (angl. soft law) priemones ir Bendrosios Europos pirkimo–pardavimo sutarčių teisės (CESL) projekto pasiūlytą nesąžiningų sąlygų B2B sutartyse reguliavimą iš Lietuvos perspektyvos.

APA, Harvard, Vancouver, ISO, and other styles

23

Kis, Halyna. "The use of B2B and B2C e-commerce models as a tool of anti-crisis management of industrial enterprises." Scientific Horizons 23, no. 11 (2020): 81–87. http://dx.doi.org/10.48077/scihor.23(11).2020.81-87.

Full text

Abstract:

E-commerce, which covers all types of trade via the Internet, has become a promising area for modern interactive business in a highly competitive environment. The use of B2B (Business-to-Business) and B2C (Business-to-Consumer) e-commerce models is extremely important for crisis-free development of business entities. The aim of this study is to prove the need for organisational, production, and management innovations that involve the introduction of B2C and B2B e-commerce models, as well as to identify the main sources of funding for such innovations in enterprises in crisis. To study the spec

APA, Harvard, Vancouver, ISO, and other styles

24

Mohapatra, Subhalaxmi, and Risha Roy. "Iro Iro – should the brand go circular B2B or B2C way." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–19. http://dx.doi.org/10.1108/eemcs-12-2023-0484.

Full text

Abstract:

Learning outcomes After completion of the case study, students will be able to understand how a business model could use sustainability to develop a brand, assess the marketing logic of a new startup and how that links to marketing plan, identify the relevance and need of a marketing plan in a startup and its growth, understand the differences between business-to-business (B2B) and business-to-consumers (B2C) business strategy for a new startup and enable the construction of a communication strategy for promoting a brand. Case overview/synopsis Iro Iro is a circular fashion business founded by

APA, Harvard, Vancouver, ISO, and other styles

25

Grissa, Karim. "Why Micro-influencers are Sharing Digital Brand Content in a B2B Context." Journal of Telecommunications and the Digital Economy 13, no. 1 (2025): 192–217. https://doi.org/10.18080/jtde.v13n1.1082.

Full text

Abstract:

This research aims to contribute in understanding micro-influencers’ behaviour in sharing digital brand content by focusing on business networking sites (LinkedIn, Xing). This choice was influenced by two considerations: first, marketing influence literature which is highly dominated by studies of B2C digital context to the detriment of B2B digital context despite their crucial importance in the marketing arena. And second, given their particularity, micro-influencers are more likely to have motivations that are totally or partially different from what the literature suggests for all influence

APA, Harvard, Vancouver, ISO, and other styles

26

Сюмаченко-Дроздова, Юлия Николаевна. "Роль впечатлений в потребительском выборе B2B-покупателей (на примере рынка коммерческого транспорта)". Russian Journal of Entrepreneurship 20, № 4 (2019): 905. http://dx.doi.org/10.18334/rp.20.4.40595.

Full text

Abstract:

Концепция маркетинга впечатлений достаточно широко раскрыта в научной литературе, а также знакома маркетологам и применяется в практической деятельности. О том, как впечатления влияют на потребительское поведение на B2C-рынках, существует много исследований, в то время как сектор B2B на этот предмет исследован недостаточно. Автором проведено качественное исследование по изучению процесса потребительского выбора B2B-покупателей в сфере коммерческого транспорта и поставлены следующие исследовательские вопросы: применимы ли инструменты маркетинга впечатлений на промышленных рынках, и какое влияни

APA, Harvard, Vancouver, ISO, and other styles

27

Feldmann, Anna, and Frank Teuteberg. "Understanding the Factors Affecting Employees’ Motivation to Engage in Co-Creation in the Banking Industry." International Journal of Innovation and Technology Management 17, no. 02 (2020): 2050015. http://dx.doi.org/10.1142/s0219877020500157.

Full text

Abstract:

Increasing digitalization and new technological possibilities also entail substantial changes for working methods in the B2B (business-to-business) environment in banking. In this context, the concept of co-creation is critical. Although this concept and the motivation factors behind it have been thoroughly investigated in the B2C (business-to-consumer) sector, only a few research results exist for the B2B context. This study aims to bridge the current knowledge gap and investigate individuals’ motivation to participate in B2B co-creation. By using a case study and qualitative interviews, this

APA, Harvard, Vancouver, ISO, and other styles

28

BLAKE, M. BRIAN. "Agent-oriented approaches to B2B interoperability." Knowledge Engineering Review 16, no. 4 (2001): 383–88. http://dx.doi.org/10.1017/s0269888901000236.

Full text

Abstract:

The use of agents in electronic commerce has been explored greatly over the past several years. A large majority of this effort is toward commerce where businesses have direct transactions with consumers (B2C). However, the transactions that occur between businesses (B2B) are far more prevalent than B2C. Research where agents are used for B2B can be classified in five basic areas, service discovery, mediation, negotiation, process management (be it workflow or supply-chain management), and evaluation. At the 2001 International Bi-Conference Sessions on Agent-Based Approaches to B2B Interoperab

APA, Harvard, Vancouver, ISO, and other styles

29

Downs, John, and Cherie Rains. "B2B Adoption of Mobile Payment Systems: Manager Insights Using a Qualitative Approach." Southeast Business Research Association Journal 2, no. 1 (2023): 80–92. http://dx.doi.org/10.54155/3h9aej91.

Full text

Abstract:

Mobile payments have become one of the most disruptive financial instruments in the B2C (Business-to-Consumer) market this decade by revolutionizing the consumer shopping experience. Despite the technology’s success in the B2C model, it has not brought a similar adoption experience for B2B (Business-to-Business) applications. Research in this area has been limited to identifying the resistance to adoption in the B2B environment. This exploratory research identified that while barriers exist, there are opportunities to increase the adoption of mobile payment technologies within B2B organization

APA, Harvard, Vancouver, ISO, and other styles

30

Cho, Gyungah, Pyoung-seop Shim, and Jaekwang Kim. "Explainable B2B Recommender System for Potential Customer Prediction Using KGAT." Electronics 12, no. 17 (2023): 3536. http://dx.doi.org/10.3390/electronics12173536.

Full text

Abstract:

The adoption of recommender systems in business-to-business (B2B) can make the management of companies more efficient. Although the importance of recommendation is increasing with the expansion of B2B e-commerce, not enough studies on B2B recommendations have been conducted. Due to several differences between B2B and business-to-consumer (B2C), the B2B recommender system should be defined differently. This paper presents a new perspective on the explainable B2B recommender system using the knowledge graph attention network for recommendation (KGAT). Unlike traditional recommendation systems th

APA, Harvard, Vancouver, ISO, and other styles

31

Aakash, V. "A Comprehensive Analysis of B2B Marketing Strategies." A Comprehensive Analysis of B2B Marketing Strategies 10, no. 6 (2024): 285–86. https://doi.org/10.5281/zenodo.14294380.

Full text

Abstract:

Business-to-business (B2B) marketing is an essential segment of modern commerce, where businesses market their products or services to other organizations rather than directly to individual consumers. B2B marketing strategies are nuanced and significantly differ from Business-to-Consumer (B2C) approaches. This research article aims to explore B2B marketing strategies, their unique characteristics, channels, challenges, and the metrics used to assess success. With a focus on digital transformation, relationship-building, and content creation, this study highlights the evolut

APA, Harvard, Vancouver, ISO, and other styles

32

Желудков, Максим Сергеевич. "Инновационные стратегии в e-commerce: анализ успешных практик". Актуальные исследования, № 7-3 (189) (16 лютого 2024): 18–24. https://doi.org/10.5281/zenodo.10672041.

Full text

Abstract:

<em>Автор статьи детально рассматривает различные формы электронной торговли, в том числе B2B, B2C, C2C, B2G, и B2E, и излагает преимущества и недостатки, связанные с данным сектором, но основное внимание уделяется инновационным стратегиям, которые компании используют для укрепления своих позиций на рынке (поглощающую, имитационную и разбойничью стратегии). Приводятся конкретные примеры компаний, успешно реализующих эти стратегии, такие как Ozon, Wildberries, Amazon, и Sephora.</em><em> </em> <em>Автор анализирует проблемы развития e-commerce в России, фокусируясь на вкладе электронной коммерц

APA, Harvard, Vancouver, ISO, and other styles

33

Mahapatra, Sabita, ATP Ramani, and Avinash D. Kulkarni. "Must have or nice to have." Journal of Business & Industrial Marketing 34, no. 1 (2019): 39–48. http://dx.doi.org/10.1108/jbim-09-2017-0209.

Full text

Abstract:

PurposeThis paper aims to provide an opportunity to study organization buying behavior, specifically buying and selling in the B2B context. The case demonstrates the need to understand the expectations of the buyer’s decision-making unit and the challenges involved in acquiring and retaining customers based on the articulated value proposition of the product. The case also provides an opportunity to explore the critical issues related to an organization’s buying process, while emphasizing on the importance of customer relationship management and the challenges involved in sales conversion.Desi

APA, Harvard, Vancouver, ISO, and other styles

34

Amhudo, Rasyiid Lathiif, and Dwi Prasetyo Utomo. "DESIGN OF DORMITORY STRUCTURE WITH STEEL SPECIAL MOMENT FRAMES." Journal of Civil Engineering and Infrastructure Technology 3, no. 1 (2024): 67–76. http://dx.doi.org/10.36728/jceit.v3i1.3753.

Full text

Abstract:

Colomadu District is one of the districts located in Karanganyar Regency, Central Java Province. It is projected that the economy in this area will grow through business sectors such as goods and services, tourism, and industry, thus the construction of a Dormitory Building is planned in the area. Considering its proximity to Yogyakarta Province, which frequently experiences earthquakes, earthquake-resistant buildings are necessary to reduce the risk of casualties and material losses. Therefore, the design of this building utilizes a Special Moment Resisting Frame (SRPMK) system. The building

APA, Harvard, Vancouver, ISO, and other styles

35

Hong, Ju, Rui Tu, Rui Zhang, et al. "Analyzing the Satellite-Induced Code Bias Variation Characteristics for the BDS-3 Via a 40 m Dish Antenna." Sensors 20, no. 5 (2020): 1339. http://dx.doi.org/10.3390/s20051339.

Full text

Abstract:

The satellite-induced code bias variation of geostationary satellite orbit satellites and medium earth orbit satellites of the second-generation BeiDou Navigation Satellite System (BDS-2) exceeds 1 m, which severely affects the accuracy and stability of the ambiguity resolution and high-precision positioning. With the development of the third-generation BDS (BDS-3) with a new system design and new technology, analysis of the satellite-induced code variation characteristics of BDS-3 has become increasingly important. At present, many scholars have explored the satellite-induced code bias of BDS

APA, Harvard, Vancouver, ISO, and other styles

36

Pandey, Santosh Kumar, and Amit Mookerjee. "Assessing the role of emotions in B2B decision making: an exploratory study." Journal of Indian Business Research 10, no. 2 (2018): 170–92. http://dx.doi.org/10.1108/jibr-10-2017-0171.

Full text

Abstract:

Purpose Emotions in business-to-business (B2B) interactions are relatively unexplored when compared with business-to customer (B2C) industry wherein sufficient evidence implicating the role of emotions in decision-making is available. This study aims to explore the role of emotions in B2B decision-making, and a customer experience model is suggested for the B2B industry. Design/methodology/approach The qualitative research methodology using structured and semi-structured interviews along with a repertory grid technique was followed during the study. Purposive sampling was done to identify resp

APA, Harvard, Vancouver, ISO, and other styles

37

Habibi, Fatemeh, Caroline Anne Hamilton, Michael John Valos, and Michael Callaghan. "E-marketing orientation and social media implementation in B2B marketing." European Business Review 27, no. 6 (2015): 638–55. http://dx.doi.org/10.1108/ebr-03-2015-0026.

Full text

Abstract:

Purpose – The purpose of this paper is to consider the potential of an organisational orientation, namely the electronic marketing orientation (EMO) to address implementation issues in business-to-business (B2B) social media implementation. Previous research has demonstrated differences between B2B and business-to-consumer (B2C) marketing. Design/methodology/approach – The paper draws on existing B2B marketing, social media and organisational orientation literature, both academic and practitioner. This facilitates the development of a conceptual model and research proposition as a basis of fur

APA, Harvard, Vancouver, ISO, and other styles

38

Mencarelli, Rémi, and Arnaud Rivière. "Perceived value in B2B and B2C." Marketing Theory 15, no. 2 (2014): 201–20. http://dx.doi.org/10.1177/1470593114552581.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Prasetya, Muhammad Azka, Anita Maharani, and Shine Pintor Siolemba Patiro. "Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work?" Ilomata International Journal of Management 5, no. 2 (2024): 389–400. http://dx.doi.org/10.61194/ijjm.v5i2.1118.

Full text

Abstract:

Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Le

APA, Harvard, Vancouver, ISO, and other styles

40

Rizky, Harry. "The Influence of B2B (Business to Business) and B2C (Business to Customer) Marketing Strategies on How to Purchase Lion Group Aircraft Tickets in The Public Environment." Journal of Social Research 2, no. 8 (2023): 2688–97. http://dx.doi.org/10.55324/josr.v2i8.1324.

Full text

Abstract:

Airfare is a form of agreement between the buyer of flight services and the airline. Ticket sales are the biggest income for an airline company engaged in civil aviation. Airline companies will certainly carry out various strategies to support the marketing of their products. Including the use of B2B and B2C marketing strategies. Airline ticket sales are spread in various ways, either by buying from airlines directly by ordering through the company's website or the company's ticketing office through airline ticket sales agents or through airline ticket sales applications. This study aims to de

APA, Harvard, Vancouver, ISO, and other styles

41

Zolkiewski, Judy, Victoria Story, Jamie Burton, et al. "Strategic B2B customer experience management: the importance of outcomes-based measures." Journal of Services Marketing 31, no. 2 (2017): 172–84. http://dx.doi.org/10.1108/jsm-10-2016-0350.

Full text

Abstract:

Purpose The purpose of this paper is to critique the adequacy of efforts to capture the complexities of customer experience in a business-to-business (B2B) context using input–output measures. The paper introduces a strategic customer experience management framework to capture the complexity of B2B service interactions and discusses the value of outcomes-based measurement. Design/methodology/approach This is a theoretical paper that reviews extant literature related to B2B customer experience and asks fresh questions regarding B2B customer experience at a more strategic network level. Findings

APA, Harvard, Vancouver, ISO, and other styles

42

Elma, Maranita. "Proposed Ideal Business Model of an IoT Online Store (Case Study of Cosmic.id)." International Journal of Current Science Research and Review 05, no. 12 (2022): 4617–36. https://doi.org/10.5281/zenodo.7451041.

Full text

Abstract:

<strong>ABSTRACT: </strong>Cosmic.id is one of the businesses engaged in the IoT industry. It has been established since 2018 and is selling the products via e-commerce (Tokopedia). Cosmic.id has three products categories; in-house products (LoRa, and Development Board), resale products (Resistor, Connector, Capacitor, and etc) and custom products or services (Bridge Monitoring System, Temperature Sensor, and etc). Currently, Cosmic.id serves 2 segmented customers; B2C and B2B. Both segment give profit to the company, but since the internal resources are limited, then Cosmic.id has to decided

APA, Harvard, Vancouver, ISO, and other styles

43

Indah Wahyu Putri, Faradilla, and Moh Agung Surianto. "Strategi Mengelola Hubungan Pelanggan Pada Kajian Business To Business PT Wakabe Indonesia." Jurnal Indonesia Sosial Sains 3, no. 1 (2022): 44–56. http://dx.doi.org/10.36418/jiss.v3i1.501.

Full text

Abstract:

Hubungan antara organisasi dan pelanggannya merupakan isu penting ketika membangun hubungan jangka panjang. Hal ini berlaku tidak hanya dalam hubungan Business to customer (B2C), tetapi juga dalam hubungan Business to business (B2B). Untuk menjaga hubungan jangka panjang, organisasi harus menciptakan loyalitas pelanggan dalam bisnis. Pentingnya dan manfaat menarik dan mempertahankan pelanggan setia telah muncul karena ada penerimaan umum bahwa loyalitas pelanggan diikuti oleh keuntungan. Penelitian ini bertujuan memberikan peningkatan mengenai pengelolaan dan pemeliharaan hubungan pelanggan-pe

APA, Harvard, Vancouver, ISO, and other styles

44

Calancea, Georgiana, Lenuta Alboaie, and Inga Titchiev. "Linked Data Lineage as a foundation of continuous data integration and modern data governance." Computer Science Journal of Moldova 33, no. 1(97) (2025): 91–112. https://doi.org/10.56415/csjm.v33.05.

Full text

Abstract:

Our paper focuses on Linked Data Lineage as the collection of modeled organizational data, enabling continuous integration and modern governance in Business-to-Business (B2B) sharing. We first explore approaches organizations adopt to enhance B2B data integration. Next, we highlight key B2B and Business-to-Government (B2G) linked data use cases and strategies for governance frameworks. We review software tools supporting data governance and propose a systemic method for defining organizational integration flows. This is demonstrated through a system enabling businesses to design linked data pi

APA, Harvard, Vancouver, ISO, and other styles

45

Cawsey, Timothy, and Jennifer Rowley. "Social media brand building strategies in B2B companies." Marketing Intelligence & Planning 34, no. 6 (2016): 754–76. http://dx.doi.org/10.1108/mip-04-2015-0079.

Full text

Abstract:

Purpose The purpose of this paper is to provide a unique overview of business-to-business (B2B) companies engagement with and strategic approach to use of social media in brand building. This research complements the much more extensive knowledge base regarding social media use in business-to-consumer (B2C) contexts. Design/methodology/approach Since social media marketing is a relatively new activity for B2B companies an interpretivist stance that is inductive in nature is adopted. Semi-structured interviews were conducted with marketing professionals involved in managing social media program

APA, Harvard, Vancouver, ISO, and other styles

46

Nath, Atanu, Parmita Saha, and Esmail Salehi-Sangari. "Blurring the borders between B2B and B2C: a model of antecedents behind usage of social media for travel planning." Journal of Business & Industrial Marketing 34, no. 7 (2019): 1468–81. http://dx.doi.org/10.1108/jbim-11-2018-0329.

Full text

Abstract:

Purpose The purpose of this paper is to call for a scrutiny of the dualist approach to business-to-business (B2B) and business-to-customer (B2C) marketing in industries driven by consumer-generated content. It posits that individual consumer-centric factors are influential for B2B marketing as well in sectors such as the travel industry and investigates the determinants of tourists’ intention to use social media websites for travel planning. Design/methodology/approach Integrating constructs from IS and marketing literature, the paper proposes information quality and perceived enjoyment as ant

APA, Harvard, Vancouver, ISO, and other styles

47

Pohorilenko, A. "LEGAL REGULATION FOR CONTRACTUAL RELATIONS IN THE FIELD OF ELECTRONIC COMMERCE." Bulletin of Taras Shevchenko National University of Kyiv. Legal Studies, no. 116 (2021): 44–47. http://dx.doi.org/10.17721/1728-2195/2021/1.116-9.

Full text

Abstract:

This paper examines the Law of Ukraine "On e-commerce", central legal act in the relevant field, in terms of the scope of its legal regulation, in particular on the inclusion of B2B contractual relations in its range. According to the research, in accordance with international practice, the field of e-commerce includes various types of legal relations, including the following: B2C (Business-Consumer), C2C (Consumer-Consumer), B2G (Business-Government), G2B (Government-Business) and B2B (Business-Business). At the same time, B2B relations makes up its largest segment. Nevertheless, as revealed

APA, Harvard, Vancouver, ISO, and other styles

48

Rogers, Beth, and Lillian Clark. "CABS: a conceptual model for context-aware B2B sales applications." Journal of Research in Interactive Marketing 10, no. 1 (2016): 50–66. http://dx.doi.org/10.1108/jrim-03-2015-0023.

Full text

Abstract:

Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing con

APA, Harvard, Vancouver, ISO, and other styles

49

Rasyiid Lathiif Amhudo. "PERENCANAAN STRUKTUR KANTOR PHICOS DENGAN SISTIM RANGKA BAJA PEMIKUL MOMEN KHUSUS." Jurnal Teknik Sipil dan Arsitektur 29, no. 1 (2024): 83–92. http://dx.doi.org/10.36728/jtsa.v29i1.3038.

Full text

Abstract:

Colomadu is the name of a district in Karanganyar Regency, Central Java. Colomadu's economic growth can grow through the goods and services business, tourism, and industry so that an office building is planned in the Colomadu area. Because the location of Colomadu District is not far from the province of Yogyakarta, where earthquakes often occur, an earthquake-resistant building is needed to anticipate a minimum number of casualties and material losses during an earthquake. Therefore, in planning this office, a special moment resisting frame system (SRPMK) is used. The building with the Specia

APA, Harvard, Vancouver, ISO, and other styles

50

GRANADOS, JUAN C., LEONOR M. PÉREZ, José A. Pedraza-Rodríguez, and Martina G. Gallarza. "Revisiting the quality-value-satisfaction-loyalty chain for corporate customers in the travel agency sector." European Journal of Tourism Research 27 (March 1, 2021): 2711. http://dx.doi.org/10.54055/ejtr.v27i.1921.

Full text

Abstract:

Most traditional travel agencies offer their services to corporate clients, although literature focuses on end customers. This paper addresses this research gap, but also aims at bridging the gap between B2C and B2B literature. Specifically, the authors revisit the Quality-Value-Satisfaction-Loyalty chain, a well-established postulate from the B2C literature in tourism, but adding Trust and Commitment as mediating variables between Satisfaction and Loyalty to adapt the chain to the B2B context. Using PLS-SEM, the analysis of data confirmed the Service Quality - Customer Value - Customer Satisf

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!