Relevant bibliographies by topics / BRAND experiment

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'BRAND experiment'

Author: Grafiati
Published: 24 April 2022
Last updated: 30 July 2025

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Journal articles on the topic "BRAND experiment"

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Guèvremont, Amélie, and Bianca Grohmann. "The brand authenticity effect: situational and individual-level moderators." European Journal of Marketing 50, no. 3/4 (2016): 602–20. http://dx.doi.org/10.1108/ejm-12-2014-0746.

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Purpose This paper aims to examine under what conditions consumers develop emotional attachment toward authentic brands. It proposes that authentic brands’ ability to evoke attachment is contingent upon situational (i.e. need to belong and need to express the authentic self) and consumer individual difference variables (i.e. brand engagement in self-concept [BESC] and personal authenticity). Design/methodology/approach Two experiments empirically test the effects of brand authenticity on emotional brand attachment. Experiment 1 considers the moderating roles of social exclusion and BESC. Exper
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Leclerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes." Journal of Marketing Research 31, no. 2 (1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.

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With three experiments, the authors examine the notion that foreign branding—the strategy of pronouncing or spelling a brand name in a foreign language—triggers cultural stereotypes and influences product perceptions and attitudes. Choosing French brands as one specific case, Experiment 1 shows that the French pronunciation of a brand name affects the perceived hedonism of the products, attitudes toward the brand, and attitudes toward the brand name. Experiment 2 shows that congruent country-of-origin information, added to French branding, does not result in more hedonic perceptions; incongrue
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Lehmann, Donald R., and Yigang Pan. "Context Effects, New Brand Entry, and Consideration Sets." Journal of Marketing Research 31, no. 3 (1994): 364–74. http://dx.doi.org/10.1177/002224379403100304.

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The authors examine how new brand entries affect consumers’ consideration sets. A within-subject longitudinal experiment examines several entry positions into existing markets. The results suggest that new brand entries produce changes in consideration sets toward dominating, compromise, and assimilated brands, away from extreme brands in two-brand markets, and toward dominating and away from extreme brands in eight-brand markets. These results are confirmed by a second experiment that utilizes a between-subject design and markets with six existing brands.
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Sellers-Rubio, Ricardo, and Juan-Luis Nicolau-Gonzalbez. "Testing the decoy effect in the presence of store brands." International Journal of Retail & Distribution Management 43, no. 2 (2015): 113–25. http://dx.doi.org/10.1108/ijrdm-07-2013-0144.

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Purpose – The purpose of this paper is to test decoy effect in the framework of sales promotion, by conducting several experiments to figure out how this decoy effect is influenced by the presence or absence of a store brand. Design/methodology/approach – Several experiments have been conducted to test the validity of the decoy effect and rule out some explanations for the changes in demand that take place. The experiments consider three brands (two national brands and one store brand). All the brand names and prices employed in the experiment are real. Findings – The results indicate that, as
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Wang, Yiqin, Jingbin Wang, Dan Han, Shanshan Lv, Mo Chen, and Shijiu Yin. "The interaction relationships among agricultural certification labels or brands: evidence from Chinese consumer preference for fresh produce." International Food and Agribusiness Management Review 25, no. 2 (2022): 211–27. http://dx.doi.org/10.22434/ifamr2021.0048.

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China uses a multilevel agricultural certification system; however, its implications are not well understood. In this study, we used tomatoes as an example in a series of Becker-DeGroot-Marschak auction experiments to determine consumers’ willingness to pay (WTP) toward three safety certification labels and two kinds of brands. Then, based on the auction experiment results, we designed a menu-based choice experiment to assess the interaction relationships between the safety certification labels and brands. The results showed that consumers were generally willing to pay a premium for tomatoes w
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Wang, Wenling, and Daniel Korschun. "Spillover of social responsibility associations in a brand portfolio." Journal of Product & Brand Management 24, no. 6 (2015): 596–609. http://dx.doi.org/10.1108/jpbm-06-2014-0629.

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Purpose – This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity can be beneficial to companies by influencing consumers’ SR associations with the company and its product brands. However, most studies only look at the outcomes of SR implemented at the corporate level (i.e. corporate social responsibility [CSR]). This paper provides a new and expanded perspective by exploring how SR at the product brand level reverberates throughout the full brand portfolio. D
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Zahid, Hadi Rameel, and Abdul Hafeez. "THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE." Journal for Business Education and Management 2, no. 2 (2022): 41–63. https://doi.org/10.56596/jbem.v2i2.77.

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This study aims to investigate the relationship between brand image and consumer taste preferences. Brand image in consumer’s minds was measured by making them taste the same product in different bottles, which were in different branded bottles. In the first experiment, all ketchups were the same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumers prefer the brand that they are currently using regardless of the same taste, it was concluded that the taste preference is independen
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Zahid, Hadi Rameel, and Abdul Hafeez. "THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE." Journal for Business Education and Management 2, no. 2 (2022): 41–63. http://dx.doi.org/10.56596/jbem.v2i2.29.

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This study aims to investigate the relationship between brand image and consumer’s taste preference. Brand image in consumer’s mind was measured by making them taste the same product in different bottles which were in different branded bottles. In first experiment all ketchups were same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumer prefer the brand that they are currently using regardless of same taste it was concluded that the taste preference is independent on brand image
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Rashid, MdSanuwar, and Veena Chattaraman. "Do consumers react differently to sweatshop allegations on luxury and non-luxury brands? A brand entitativity-based account." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (2019): 138–55. http://dx.doi.org/10.1108/jfmm-12-2017-0139.

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Purpose Perceived brand entitativity, or the extent to which a collection of brands signifies a group to consumers, differentiates luxury vs non-luxury brands such that luxury brands are perceived to be more entitative than non-luxury brands. Framed by the concept of brand entitativity and the implicit theory, the purpose of this paper is to examine whether this difference in the perceived brand entitativity of luxury and non-luxury brands impacts how consumers respond to sweatshop allegations in context to these brands. Design/methodology/approach Two separate experimental studies employing b
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Xie, Zhipeng, Jing Zhao, and Tao Wang. "Attract customers with a cold look: when do we prefer cold representative." Asia Pacific Journal of Marketing and Logistics 31, no. 2 (2019): 344–58. http://dx.doi.org/10.1108/apjml-03-2018-0125.

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Purpose The purpose of this paper is to examine the contradictory effect of coldness in advertisement and brand logo design. Design/methodology/approach The authors conduct four experiments to test the influences of coldness on consumers’ attitude. In the first two experiments, the researchers use real/virtual brand names to test the moderating effect of brand status and customer power; in Study 3, the researchers test the moderating effect of autonomy; while in the last experiment, the findings in the previous experiments are extended to explain similar effect of cold/warm brand logo designs.
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Dissertations / Theses on the topic "BRAND experiment"

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Hallgren, Joseph, Kristján Sigurbjörnsson, and Jr Twan Black. "The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001.

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Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). The problem discussion presents the issue of the diminishing control of brand equity due to the rise of UGC and lack of research on how to manage its influence (Morrison et al., 2013). Leading to the purpose of this thesis, which is to determine the impact In
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Sedněvová, Šárka. "Efektivita product placementu v závislosti na známosti značky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162693.

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Product placement as one of the modern tools of marketing communication has become very important. This is also the case of the Czech Republic, especially after recent legislative changes and related legalization of product placement. The thesis characterizes product placement, states its particular forms and methods of evaluating its effectiveness. The aim of the thesis is to determine the difference between product placement in a situation when in an audiovisual work is presented in the first case known brand, in the second case unknown brand and in the third case fictitious brand. This is e
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Mandrik, Carter A. "An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/27359.

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This dissertation examines between-brand price premiums from an information processing perspective. A literature review is conducted in which price premiums are shown to depend on consumerâ s ability, motivation and opportunity to process information relevant to making between-brand judgments of value. A conceptual model is developed that incorporates these three constraints on brand information processing, but focuses on the antecedents of the motivation construct. An experiment is conducted that tests the effects on information processing of four antecedents to motivation: involvement,
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Maracic, Jagoda, and Spomenka Maracic. "Emotional branding : fulfillment of people's needs: a laboratory experiment." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-949.

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<p><p>The concept of emotional branding has not received much attention from the academic community. Emotional branding is a powerful and advantageous instrument. It links brand to the customers, makes customers identify themselves with the brand, adapts brand to customers’ way of life, and makes brand more reliable in customers´ eyes. Simply defined, emotional branding is about fulfilment of peoples’ needs.</p><p>This dissertation explores and analyses factors, which explain the concept emotional branding. After having reviewed the literature in the area of branding and emotions, the authors
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Holmbom, Ryytty Stina. "Passiv och interaktiv inlärning : Ett EEG-experiment om mental arbetsbelastning och riskkommunikation för brand- och säkerhetsrutiner." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71228.

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Mental workload was investigated using electroencephalography (EEG) and National Aeronautics and Space Administration Task Load Index (NASA-TLX). The purpose of the study was to investigate the impact of passive and interactive learning on mental workload. The passive group (N = 5) had passive learning by reading a document regarding fire and safety when working in a laboratory, while the interactive group (N = 6) in addition to reading also had interactive learning by working with the same document in a group. On a follow-up test with EEG and NASA-TLX five days after the learning session, the
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Lonca, Franck. "Consumer preferences for the origin of ingredients and the brand types in the organic baby food market." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/7062.

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Master of Science<br>Department of Agricultural Economics<br>Hikaru H. Peterson<br>This study investigates consumers’ preferences for organic baby meals. The growth of the U.S organic industry has been notable during the last two decades. The U.S. organic farmers do not produce enough quantity to meet the increasing U.S demand for organic food, and increasingly more organic foods are manufactured from organic ingredients produced outside the U.S. Tensions have emerged in the organic sectors as large-scale companies have seized opportunities to sell products differentiated with the organic labe
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Kasto, Nanci, Elina Sargezi, and Micaela Tärnhamn. "Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7794.

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<p> </p><p> </p><p>According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. How-ever, in the modern world, with the increasing technology advances, companies are losing more and more control of what is said and spread about their brands. What takes companies years to build can nowadays be destroyed in just a short amount of time. When dealing with negative publicity, a company‟s
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Jansson, Wiktor, Ilja Johansson, and Ali Mehrnoosh. "Sponsorship - Attitudinal Effects of Sponsorship." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13462.

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Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. Previous studies within the subject of sponsorship show that generally sponsorship is a good affair for companies that engage in it. When it comes to sports sponsorship, hockey is the most developed sport in Sweden. Sports sponsorship is also an area where negative effects could occur due to
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Reinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.

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Business Administration/Marketing<br>Ph.D.<br>Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational
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Appelqvist, Carolina, Henrik Harplinger, and Christian Kindqvist. "Fairtrade - A fair trademark for ICA and Lidl?" Thesis, Jönköping University, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9736.

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<p><strong><p>Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. <strong></strong></p><p><strong>Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. Previous research has shown that the socially responsible actions of a company can result in an enhanced brand attitude, but also in so
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Books on the topic "BRAND experiment"

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McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. UMI Dissertation Services, 2000.

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Hawthorne, Nathaniel. Nathaniel Hawthorne: Dr. Heidegger's Experiment, the Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone F. Independently Published, 2021.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment: The Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Franklin Classics, 2018.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment. the Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Creative Media Partners, LLC, 2018.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment: The Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Franklin Classics, 2018.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment: The Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Creative Media Partners, LLC, 2018.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment: The Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Creative Media Partners, LLC, 2018.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment: The Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Creative Media Partners, LLC, 2018.

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Hawthorne, Nathaniel. Dr. Heidegger's Experiment. The Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, The Ambitious Guest, The Great Stone Face, The Gray Champion. Franklin Classics, 2018.

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Dr. Heidegger's Experiment. the Birthmark, Ethan Brand, Wakefield, Drowne's Wooden Image, the Ambitious Guest, the Great Stone Face, the Gray Champion. Creative Media Partners, LLC, 2022.

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Book chapters on the topic "BRAND experiment"

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Rajagopal, Ananya. "Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment." In Innovation, Technology, and Market Ecosystems. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23010-4_15.

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Qi, Duan, and Sun Qiu. "A Computational Experiment-Based Study on the Evolution of Third-Party Brand Building Behavior." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-00214-5_35.

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Fabbris, Luigi, and Alfonso Piscitelli. "Wine preferences based on intrinsic attributes: A tasting experiment in Alto Adige/Südtirol province." In Proceedings e report. Firenze University Press, 2021. http://dx.doi.org/10.36253/978-88-5518-304-8.26.

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Different methods have been developed by researchers in modelling wine consumers purchase behaviour. The quality of a food product is described by a set of characteristics ascribable to the intrinsic and extrinsic product attributes (Olson and Jacoby, 1972). Price, brand, region of origin, grapes and gained awards are the key extrinsic attributes and physical characteristics of the wine such as taste and flavour are intrinsic attributes. This paper addresses the problem of measuring the intrinsic attributes that characterise the wine, based on specific characteristics and the impact on consume
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Rosina, Margarete. "Study 1: The power of a family firm brand: An experiment in how communicating the family status affects consumer brand choice and willingness to pay." In Familienunternehmen und KMU. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-19699-8_4.

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Prodinger, Barbara, and Barbara Neuhofer. "Multisensory VR Experiences in Destination Management." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_15.

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AbstractThe rapid development of information and communication technologies (ICTs) and the high level of consumer acceptance have made it increasingly complex to retain loyal customers. Virtual Reality (VR) has become a solution that allows tourism providers to design technology-enhanced experiences along the entire customer journey. While most VR offers focus on pre-travel experiences, the potential of VR in the post-travel phase is still little explored. Considering that multisensory tourism experiences contribute to memory formation, the multisensory extension of VR (4D VR) in post-travel e
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Mazzalovo, Gérald. "Historical Foundations: From Experimental Aesthetics to Postmodernism." In Brand Aesthetics. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137025609_4.

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Dubach Spiegler, Erica, Christian Hildebrand, and Florian Michahelles. "Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays – Evidence from a Field Experiment in the Retail Industry." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-31205-2_27.

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Chen, Huiqun, and Fenpin Jin. "A Novel Approach for Surface Topography Simulation Considering the Elastic-Plastic Deformation of a Material During a High-precision Grinding Process." In Proceeding of 2021 International Conference on Wireless Communications, Networking and Applications. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2456-9_118.

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AbstractA novel simulation approach for 3D surface topography that considers the elastic-plastic deformation of workpiece material during a high-precision grinding process is presented in this paper. First, according to the kinematics analysis for the abrasive grain during the grinding process, the motion trajectory of the abrasive grain can be calculated. Second, the kinematic interaction between the workpiece and the abrasive grains can be established, which integrates the elastic-plastic deformation effect on the workpiece material with the topography, the simulation results are more realis
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Lerner, Jillian. "The artist as brand." In Experimental Self-Portraits in Early French Photography. Routledge, 2020. http://dx.doi.org/10.4324/9781003105503-3.

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Yates, John T. "Sample Cooling Using Thermal Braid." In Experimental Innovations in Surface Science. Springer New York, 1998. http://dx.doi.org/10.1007/978-1-4612-2304-7_166.

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Conference papers on the topic "BRAND experiment"

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Koshiba, Daigo, and Takumi Oshikawa. "Evaluation of Various IMM/IC Coating Systems in Terms of CUI Protection." In CONFERENCE 2025. AMPP, 2025. https://doi.org/10.5006/c2025-00094.

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Abstract In Oil &amp; Gas facilities projects, coating system selection of bulk valves is challenging for EPC contractor s to manage because their quantity is extensive and they are installed in each specific situation. IMM (Inert Multi Polymeric Matrix) / IC (Inorganic Copolymer) coatings, hereinafter referred to as IMM, which can be applied under various situations are anticipated to be applied for the bulk valves. Several types of IMM paints have been introduced to the market. In the previous paper(AMPP-2024-20414), it was reported that corrosion protection performance of the IMM test panel
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Kurniawan, Arpat, and Ronny Hasudungan Purba. "Experimental Study of Cement Setting Time Using Naptha Belide E121 Admixture on 24-Hour Fast Track Concrete Quality K-500." In The 6th International Symposium on Infrastructure Development. Trans Tech Publications Ltd, 2025. https://doi.org/10.4028/p-jvp9jv.

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Concrete innovation in terms of changing some of its properties to improve quality and workability cannot be separated from the use of chemical additives, one of the admixtures that was used in this research was a type of superplasticizer with the brand Naptha Belide E121 Series. In this research the author wanted to examine the setting time admixture of Naptha Belide E121 Series in the application of 24-hour fast-track concrete K-500, the use of admixture doses in this research was 0%, 0.4%, 0.6% 0.8%, 1.0%, 1.2%, 1.4%, 1.6%, 1.8%, 2.0%, 2.2% of the weight of cement, while the cement used was
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Hirano, Susumu, Takashi Ito, Toshiyuki Sunaba, Kazuyo Sasaya, Atsushi Kobayashi, and Hironari Iijima. "Two-Way Application of Corrosion Inhibitor in Gas and Condensate Field." In CORROSION 2020. NACE International, 2020. https://doi.org/10.5006/c2020-14398.

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Abstract A fit for purpose qualification of new corrosion inhibitors was carried out for in a gas and condensate field. The depth of production well is 4,500 m and the bottom hole temperature and pressure are 180ºC and 50 MPa respectively. The methodology and result of the inhibitor evaluation under a sweet condition was summarized. Two brands of corrosion inhibitors had been used each for production tubing and flowline in the field. New corrosion inhibitors were evaluated for the both applications. The corrosion inhibitor efficiency for high shear service and the adhesion tendency were evalua
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Gingarasu, Mihai, Elena Mereuta, Valentin Amortila, and George Balasoiu. "SOLUTIONS FOR REDUCING THE AIR POLLUTION GENERATED BY VEHICLE." In 24th SGEM International Multidisciplinary Scientific GeoConference 24. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/4.1/s19.58.

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Reducing air pollution is a major objective of road transport, the most important consequence of this reduction being the decrease in the number of illnesses and, implicitly, a better quality of human life. To achieve this goal, researchers� efforts have been directed towards reducing the quantities and treating the exhaust gases of vehicles equipped with internal combustion engines. It is important to note that the reduction of environmental pollution must also aim at decreasing the emissions of particles that are not generated by the operation of internal combustion engines. The work aims to
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Bulnes, Maria E. Puelles, Adrian Barriga, Alvaro Juarez, Henry Segura, Kiara Gutierrez, and Nicolle Trigueros. "Chemometrics Didactic Experiment for the planning of experiments: Efficiency of Natura perfume brand." In 4th South American Conference on Industrial Engineering and Operations Management. IEOM Society International, 2023. http://dx.doi.org/10.46254/sa04.20230109.

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Burnap, Alex, Jeffrey Hartley, Yanxin Pan, Richard Gonzalez, and Panos Y. Papalambros. "Balancing Design Freedom and Brand Recognition in the Evolution of Automotive Brand Styling." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-47908.

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Designers faced with the task of developing the next model of a brand must balance several considerations. The design must be novel and express attributes important to the customers, while also recognizable as a representative of the brand. This balancing is left to the intuition of the designers, who must anticipate how all customers will perceive the new design. Oftentimes, the design freedom used to meet a styling attribute such as aggressiveness can compromise the recognition of the product as a member of the brand. In this paper, an experiment is conducted measuring change in ten styling
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An, Seyun. "Eye Tracking Experiment Research in Brand Spaces for Evaluating Space Design Marketing." In CAADRIA 2014: Rethinking Comprehensive Design: Speculative Counterculture. CAADRIA, 2014. http://dx.doi.org/10.52842/conf.caadria.2014.981.

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Zhang, Hui, Wanyi Wei, and Yingping Cao. "The effect of congruity between background music language and brand culture on consumer behavior." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005449.

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Numerous research have explored how musical elements affect consumer behavior in the retail scenario. But this claim has not been fully proven in the online shopping scenario, which has become one of the current mainstream consumption methods. Some researchers have stressed the value of musical congruity, the majority of their discussions have focused on the structural characteristics (rhythm, volume, genre, etc.) or affective characteristics (style, familiarity, valence, etc.), and the cultural characteristics (nation, territory, language, etc.) of music seem to be less discussed. This study
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You, Hsiao-Chen, and Han-Yu Weng. "Effects of nonverbal communication on Chatbot's perceived personality and user satisfaction." In 9th International Conference on Kansei Engineering and Emotion Research (KEER2022). Kansei Engineering and Emotion Research (KEER), 2022. http://dx.doi.org/10.5821/conference-9788419184849.26.

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As artificial intelligence develops rapidly, companies have created exclusive chatbots to facilitate conversational commerce and establish an emotional connection between their brands and their customers. Therefore, shaping the chatbot personality to match the brand image is often the focus of chatbot design. Two studies were conducted to investigate how nonverbal communication elements (avatar, sticker, emoji) affect users' judgment of chatbot personality and explore the effect of chatbot personality on user satisfaction. In Study 1, Kansei engineering was adopted to conduct an online survey
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Madlenak, Radovan, Lucia Madlenakova, Henrietta Nagy, and Gyorgy Neszmelyi. "Experimental testing of consumer brand engagement: evaluating high-value technology brands through eye tracking methodology." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf077.

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This study examines the impact of brand recognition on consumer decisions in the technology sector, using the eye-tracking technology to assess engagement with top technology brands. In an increasingly saturated market, brands play a crucial role in differentiating products and services, guiding consumer choices by offering trust, quality, and emotional engagement. By categorizing brands and examining their functions – ranging from recognizability to differentiation – the research highlights the significance of technology brands in the global economy. Employing the SMI Eye Tracking System REDn
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Reports on the topic "BRAND experiment"

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Childs, Michelle, and Byoungho Jin. Are Scarcity Messages Still Effective? An Experimental Comparison with Brand Prominence and Some Moderating Effects. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-487.

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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growi
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3

Grimley, Terry. PR-015-20606-R01 Practical Effects of Rough-Walled pipe in Gas Metering Applications. Pipeline Research Council International, Inc. (PRCI), 2021. http://dx.doi.org/10.55274/r0012016.

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The influence of upstream pipe roughness on the performance of multipath ultrasonic flow meters was examined through a set of experiments involving three different brands of ultrasonic flow meters. Tests were conducted with 16-inch meters with piping, having a wide variation in surface roughness values with and without a flow conditioner. These results, when combined with the earlier testing of 8-inch diameter meters, can be used to support changes in the practices currently recommended by industry standards.
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Schluckebier, Kai. Intersections in contemporary traffic planning. Goethe-Universität, Institut für Humangeographie, 2021. http://dx.doi.org/10.21248/gups.58866.

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In Germany, traffic planning still follows the tradition of modernist urban planning theory from the beginning of the 1930s and car-oriented city planning during the post-war period in West Germany. From a methodological perspective, the prevailing narrative is that traffic can be abstracted and modelled under laboratory conditions (in vitro) as a spatial movement process of individual neutral particles. The use of these laboratory experiments in traffic planning cannot be understood as a neutral application of experimental results, assumed to be true, in a variety of spatial contexts. Rather,
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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Wurl, Oliver. Biofilm-like habitat at the sea-surface: A mesocosm study, Cruise No. POS537, 14.09.2019 – 04.10.2019, Malaga (Spain) – Cartagena (Spain) - BIOFILM. University of Oldenburg, 2020. http://dx.doi.org/10.3289/cr_pos537.

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OceanRep OceanRep Startseite Kontakt Schnellsuche Einfache Suche Erweiterte Suche Blättern Autor Forschungsbereich Publikationsart Jahr Studiengang Neuzugänge Artikel – begutachtet Alle Über uns GEOMAR Bibliothek Open Access Policies Grundsätze Hilfe FAQs Statistik Impressum Biofilm-like habitat at the sea-surface: A mesocosm study, Cruise No. POS537, 14.09.2019 – 04.10.2019, Malaga (Spain) – Cartagena (Spain) - BIOFILM . Logged in as Heidi Düpow Einträge verwaltenManage recordsManage shelvesProfilGespeicherte SuchenBegutachtungAdminLogout - Tools Wurl, Oliver, Mustaffa, Nur Ili Hamizah, Robin
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