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Dissertations / Theses on the topic 'BRAND experiment'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

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1

Hallgren, Joseph, Kristján Sigurbjörnsson, and Jr Twan Black. "The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001.

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Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). The problem discussion presents the issue of the diminishing control of brand equity due to the rise of UGC and lack of research on how to manage its influence (Morrison et al., 2013). Leading to the purpose of this thesis, which is to determine the impact In

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Sedněvová, Šárka. "Efektivita product placementu v závislosti na známosti značky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162693.

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Product placement as one of the modern tools of marketing communication has become very important. This is also the case of the Czech Republic, especially after recent legislative changes and related legalization of product placement. The thesis characterizes product placement, states its particular forms and methods of evaluating its effectiveness. The aim of the thesis is to determine the difference between product placement in a situation when in an audiovisual work is presented in the first case known brand, in the second case unknown brand and in the third case fictitious brand. This is e

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Mandrik, Carter A. "An Information Processing Perspective on Between-Brand Price Premiums: Antecedents and Consequences of Motivation." Diss., Virginia Tech, 1999. http://hdl.handle.net/10919/27359.

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This dissertation examines between-brand price premiums from an information processing perspective. A literature review is conducted in which price premiums are shown to depend on consumerâ s ability, motivation and opportunity to process information relevant to making between-brand judgments of value. A conceptual model is developed that incorporates these three constraints on brand information processing, but focuses on the antecedents of the motivation construct. An experiment is conducted that tests the effects on information processing of four antecedents to motivation: involvement,

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Maracic, Jagoda, and Spomenka Maracic. "Emotional branding : fulfillment of people's needs: a laboratory experiment." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-949.

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<p><p>The concept of emotional branding has not received much attention from the academic community. Emotional branding is a powerful and advantageous instrument. It links brand to the customers, makes customers identify themselves with the brand, adapts brand to customers’ way of life, and makes brand more reliable in customers´ eyes. Simply defined, emotional branding is about fulfilment of peoples’ needs.</p><p>This dissertation explores and analyses factors, which explain the concept emotional branding. After having reviewed the literature in the area of branding and emotions, the authors

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Holmbom, Ryytty Stina. "Passiv och interaktiv inlärning : Ett EEG-experiment om mental arbetsbelastning och riskkommunikation för brand- och säkerhetsrutiner." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71228.

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Mental workload was investigated using electroencephalography (EEG) and National Aeronautics and Space Administration Task Load Index (NASA-TLX). The purpose of the study was to investigate the impact of passive and interactive learning on mental workload. The passive group (N = 5) had passive learning by reading a document regarding fire and safety when working in a laboratory, while the interactive group (N = 6) in addition to reading also had interactive learning by working with the same document in a group. On a follow-up test with EEG and NASA-TLX five days after the learning session, the

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Lonca, Franck. "Consumer preferences for the origin of ingredients and the brand types in the organic baby food market." Thesis, Kansas State University, 2010. http://hdl.handle.net/2097/7062.

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Master of Science<br>Department of Agricultural Economics<br>Hikaru H. Peterson<br>This study investigates consumers’ preferences for organic baby meals. The growth of the U.S organic industry has been notable during the last two decades. The U.S. organic farmers do not produce enough quantity to meet the increasing U.S demand for organic food, and increasingly more organic foods are manufactured from organic ingredients produced outside the U.S. Tensions have emerged in the organic sectors as large-scale companies have seized opportunities to sell products differentiated with the organic labe

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Kasto, Nanci, Elina Sargezi, and Micaela Tärnhamn. "Can commitment save companies from negative publicity? : The tempering effect of commitment and corporate response on negative publicity." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7794.

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<p> </p><p> </p><p>According to Faircloth, Capella & Alford, (2001), a brand is one of the most important assets a company can possess. A brand is what the consumers relate to when differentiating one com-pany from another and therefore plays a vital role for determining competitive advantage. How-ever, in the modern world, with the increasing technology advances, companies are losing more and more control of what is said and spread about their brands. What takes companies years to build can nowadays be destroyed in just a short amount of time. When dealing with negative publicity, a company‟s

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8

Jansson, Wiktor, Ilja Johansson, and Ali Mehrnoosh. "Sponsorship - Attitudinal Effects of Sponsorship." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13462.

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Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. Previous studies within the subject of sponsorship show that generally sponsorship is a good affair for companies that engage in it. When it comes to sports sponsorship, hockey is the most developed sport in Sweden. Sports sponsorship is also an area where negative effects could occur due to

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9

Reinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.

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Business Administration/Marketing<br>Ph.D.<br>Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational

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Appelqvist, Carolina, Henrik Harplinger, and Christian Kindqvist. "Fairtrade - A fair trademark for ICA and Lidl?" Thesis, Jönköping University, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9736.

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<p><strong><p>Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. <strong></strong></p><p><strong>Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. Previous research has shown that the socially responsible actions of a company can result in an enhanced brand attitude, but also in so

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Ericsson, Joel, and Goran Rusimovic. "En jämförande studie mellan spikningsplåtsförband och WT-Tskruvar i limträkonstruktioner." Thesis, Växjö University, School of Technology and Design, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-941.

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<p>Detta examensarbete har gjorts på uppdrag av Skanska Teknik med handledning av Johan Sjödin. Arbetets syfte var att jämföra olika limträförband, utförda av antingen spikningsplåtar eller WT-T skruvar, och komma fram till den bästa lösningen med hänsyn till bärförmåga, kostnad och utförandetid. I ett projekt har de spikningsplåtar, som används vid limträförband, börjat rosta under extremt fuktiga förhållanden fastän spikningsplåtarna är rostfria enligt tillverkaren. En fördel med WT-T skruvar är att de är gömda inne i träet och på så sätt inte i direkt kontakt med den aggressiva miljön, men

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Tischer, Sven. "The impact of critical incidents on marketing intangibles." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2014. http://dx.doi.org/10.18452/16966.

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Die Dissertation befasst sich mit den Folgen negativer kritischer Ereignisse und gibt Hinweise, was Manager vor und nach dem Ereignis tun könnten, um potentiell negative Effekte zu minimieren. Während sich die ersten zwei Aufsätze mit der Wirkung kritischer Ereignisse aus Sicht der Konsumenten befassen, widmen sich die Aufsätze 3 und 4 der Shareholder-Perspektive. Aufsatz 1 untersucht die Wahrnehmungsveränderungen in Folge verschiedener Ereignisse mit Hilfe des Konzepts der Markenpersönlichkeit. Die Ergebnisse des Online-Experimentes implizieren, dass die negative Wirkung von der Markenstärk

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Tsao, Hsiu-Yuan. "An experimental study of brand signal quality of products in an asymmetric information environment." Thesis, Curtin University, 2002. http://hdl.handle.net/20.500.11937/2233.

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Previous research regarding the effectiveness of signalling via brand name has focused on when and how any brand-building cost incurred, will be rewarded by future profit. In contrast to this seller-incentive perspective, this study examines how the buyer interprets the signal via brand name, the effectiveness of signalling via brand name in terms of buyer value perspective, and how the buyer's reaction toward the signal impacts on the seller's decision to adopt the signalling strategy. Signalling theory and concepts from consumer-based branding research are used to suggest how to evaluate the

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Tsao, Hsiu-Yuan. "An experimental study of brand signal quality of products in an asymmetric information environment." Curtin University of Technology, School of Marketing, 2002. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=13019.

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Previous research regarding the effectiveness of signalling via brand name has focused on when and how any brand-building cost incurred, will be rewarded by future profit. In contrast to this seller-incentive perspective, this study examines how the buyer interprets the signal via brand name, the effectiveness of signalling via brand name in terms of buyer value perspective, and how the buyer's reaction toward the signal impacts on the seller's decision to adopt the signalling strategy. Signalling theory and concepts from consumer-based branding research are used to suggest how to evaluate the

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Falardo, Sara Figueiredo Caeiro. "Children emotional reactions toward advertising and brands: A drawing experiment." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10071.

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Stach, Jens [Verfasser], Manfred [Gutachter] Kirchgeorg, and Erik [Gutachter] Maier. "The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : Essays in experimental marketing research / Jens Stach ; Gutachter: Manfred Kirchgeorg, Erik Maier." Dresden : Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden (SLUB), 2019. http://d-nb.info/1190924544/34.

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Stach, Jens Verfasser], Manfred [Gutachter] [Kirchgeorg, and Erik [Gutachter] Maier. "The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : Essays in experimental marketing research / Jens Stach ; Gutachter: Manfred Kirchgeorg, Erik Maier." Dresden : Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden (SLUB), 2019. http://d-nb.info/1190924544/34.

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MENDES, RENATO. "EXPERIMENTAL STUDY COMPARING NATIONAL BRANDS OF ORTHOPAEDICAL CEMENT." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9823@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO<br>O cimento ósseo ou acrílico, também conhecido por polimetilmetacrilato (PMMA), é um biomaterial empregado em cirurgias. Utilizado principalmente na fixação de próteses, além do preenchimento e reconstrução de segmentos ósseos, o cimento ósseo é colocado nos espaços vazios entre o implante e a superfície óssea endosteal, endurecendo em pouco tempo e assegurando a firme colocação da prótese ao preencher por completo o espaço vazio entre o implante e o osso. Avaliou-se a qualidade de cinco marcas de cimento ósseo comum (sem a

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Wentzel, Daniel. "The Impact of Employee Behavior on Brand Impressions Theoretical and Experimental Analyses /." kostenfrei, 2008. http://www.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3487.

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Ibraheem, Khaled Assad. "How consumers judge brands endorsed by corporations : a process-based explanation." Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/7642.

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Corporations follow different strategies to leverage their existing brands. One of these is brand extension, which is the extension of an existing brand to a new product category. In this strategy, corporations have two alternatives, one of which is the family brand extension. Here, the new product is introduced under the corporate name along with the extension’s category name (e.g. Sony mobile, Nestlé mineral water, and Gillette shampoo). The second alternative is the brand endorsement. In this alternative, the extension is given a new name. Moreover, the corporation’s name is presented as th

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Elamir, Sara, and Davide Licheri. "Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21159.

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In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. A high perception of quality requires a strong brand, which should guide the consumers in their choice and let them to refuse the competitors. Among the different strategies that can be put in place by the firms, co-branding is a joint strategy that is trying to combine the value of both brands in a synergy effect. Ing

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Pires, Diogo Manoel Simões. "O impacto da promoção de preços sobre o Consumer-Based Brand Equity : um estudo experimental a partir de anúncios impressos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/86861.

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As marcas estão presentes no cotidiano dos consumidores e das organizações. Para os indivíduos, as marcas são carregadas de simbolismos, representações e complexos signos de posicionamento social enquanto, para as empresas, as marcas se tornam um ativo extremamente valioso, capaz de diferenciar as suas ofertas em um mercado comoditizado e influenciar o comportamento do consumidor. Neste cenário, o cuidado com a marca na percepção dos consumidores surge quase como condição para uma eficaz gestão estratégica de marketing nas empresas e, também, terreno fértil para pesquisas acadêmicas. Entre os

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Tatibana, Cássia Yuri. "Estudo experimental do Linux como plataforma para aplicações de tempo real brando." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/84081.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia Elétrica.<br>Made available in DSpace on 2012-10-20T06:08:39Z (GMT). No. of bitstreams: 0Bitstream added on 2016-01-08T14:57:18Z : No. of bitstreams: 1 182736.pdf: 30207915 bytes, checksum: e6ab163b44e58278c44b41cf2e98a17c (MD5)<br>A flexibilidade e o custo do Linux padrão têm atraído desenvolvedores e projetistas de sistemas de tempo real brando. É consenso que o Linux padrão não é apropriado para aplicações de tempo real crítico. Entretanto, não está claro na literatur

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Khan, M. A., N. Sharma, Jaan H. Pu, M. Pandey, and H. Azamathulla. "Experimental observation of turbulent structure at region surrounding the mid-channel braid bar." Taylor and Francis, 2021. http://hdl.handle.net/10454/18449.

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No<br>River morphological processes are among the most complex and least understood phenomenon in nature. Recent research indicates that the braiding of marine waterways of the estuary zone occurs at an aspect ratio similar to the alluvial braided river. The instability of complex sporadic fluvial processes at river-sea interface is responsible for bar formation in alluvial as well as in marine waterbodies Due to the lack of knowledge of flow characteristics around bar, the flow structure around the sand bar is analyzed. The bursting events play the crucial role in understanding the fluvial ch

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Dodds, William B. "An experimental investigation of the effects of price, brand and store information on the subjective evaluation of products." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/54284.

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This dissertation investigates the effects of price, brand, and store information on buyers perception of product quality and value, as well as the buyers' willingness to buy. It reviews the dissimilar paradigms developed by economists and behaviorists to explain the influence of price on consumer behavior. Hypotheses are derived from a conceptual model to posit the relationship that the extrinsic cues of information, price, brand name and store name, individually have with the constructs of perceived quality, perceived value, and willingness to buy. Additionally, the combined effects of the e

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Chaisurivirat, Duangkaew. "The Effect of Corporate Social Responsibility: Exploring the Relationship among CSR, Attitude toward the Brand, Purchase Intention, and Persuasion Knowledge." [Tampa, Fla] : University of South Florida, 2009. http://purl.fcla.edu/usf/dc/et/SFE0003168.

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Belluco, Bruna. "Distribuição de desoxinivalenol nas frações de trigo obtidas no processo de moagem." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/11/11141/tde-11112014-152023/.

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A presença de desoxinivalenol (DON) em produtos da moagem de trigo tem sido estudada, evidenciando que a contaminação ocorre em todas as frações. No Brasil, os limites máximos toleráveis (LMT) para DON em cereais e produtos de cereais são regulamentados pela Agência Nacional de Vigilância Sanitária - ANVISA. O entendimento da distribuição de DON nas frações da moagem do trigo é importante, pois pode fornecer base técnica para o gerenciamento desta contaminação e subsídios para as agências regulamentadoras no estabelecimento e ou revisão dos LMT. Este estudo teve como objetivo principal avaliar

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Rosenthal-von, der Pütten Astrid [Verfasser], Nicole [Akademischer Betreuer] Krämer, and Matthias [Akademischer Betreuer] Brand. "Uncanniliy Human - Experimental Investigation of the Uncanny Valley Phenomenon / Astrid Rosenthal-von der Pütten. Gutachter: Matthias Brand. Betreuer: Nicole Krämer." Duisburg, 2014. http://d-nb.info/1049647440/34.

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Santos, Glauber Eduardo de Oliveira. "A formação do poder da marca turística do país: experimentos sobre o efeito recíproco causado por destinos turísticos." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-07112016-151826/.

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A atribuição de uma marca a um elemento não influencia o consumidor somente com relação ao elemento em si. Os efeitos dessa atribuição também podem recair sobre a própria marca, incidindo indiretamente sobre outros elementos que carregam esse símbolo de identificação. O efeito do produto que recebe a marca sobre o comportamento do consumidor em relação à própria marca tem sido chamado de \"efeito recíproco\". Até o presente, o efeito recíproco da atribuição de marcas foi estudado principalmente no contexto da extensão de marcas para novos bens e serviços. A presente pesquisa estuda o efeito re

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Andersson, Jonas, and Robert Sandgren. "Rich Media in Employer Branding : An experimental study on the impact of rich media testimonials on job seekers perceptions about firms’ Employer Brand Values." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205644.

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This thesis investigated how information on a firm’s website presented with richmedia employee testimonials differs compared to a poor media descriptioncommunicating the same content in its ability to positively influence potential jobseekersperceptions about a firms employer brand values, in particular social valuedue to its potential in differentiation. A problem was identified being that firms areexperiencing difficulties with communicating social value of the firm to potential jobseekers. The authors used a mixed-method research design containing explorativeexpert interviews, an explanator

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Genovese, Therese, and Charlotte Green. "Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104359.

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In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase intention of environmentally friendly cosmetic products. With a theoretical starting point in theories of green promotion and the theory of planned behavior, a total of ten hypotheses and sub-hypotheses were formulated to answer the research question how green promotional cues can be used to affect consumers' beliefs and increase purchase intention. Centra

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Miller, Krisha Lynn. "Chemical and sensory characterization of oat bran from experimental oat lines with varying amounts of total beta-glucan." [Ames, Iowa : Iowa State University], 2007.

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Brandão, Mariana Hammel. "O uso de celebridades no endosso de marcas globais e locais: um experimento com marcas esportivas." Associação Escola Superior de Propaganda e Marketing, 2016. http://tede2.espm.br/handle/tede/44.

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Made available in DSpace on 2016-10-13T14:10:04Z (GMT). No. of bitstreams: 1 Mariana Hammel Brandao.pdf: 4096788 bytes, checksum: c1a710c0656636f319558f66fd21ae06 (MD5) Previous issue date: 2016-03-29<br>What is common among individuals is the fact that all are consumers and their consumption decisions affect the economic environment in the local and global level. So to Schiffman and Kanuk (2000), consumer behavior is a bit of much importance for marketing. In a globalized market, it is increasingly important to understand the dimensions that balance consumer preferences between global and l

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Бочарова, А. И., та A. I. Bocharova. "Корпоративные университетские издания как инструмент продвижения: редакторский аспект : магистерская диссертация". Master's thesis, б. и, 2018. http://hdl.handle.net/10995/71954.

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Цель магистерской диссертации заключается в выявлении редакторских маркетинговых стратегий наполнения университетских корпоративных СМИ с последующим составлением рекомендаций. Редакторский подход к изучению проблем функционирования корпоративной прессы и, прежде всего, создания качественного контента определяет новизну исследования. Работа проведена на примере русскоязычного и испаноязычного изданий, что обусловило введение в научный оборот нового корпуса текстов и позволило определить эффективные стратегии формирования материалов корпоративного издания в разных лингвокульутрах. В исследовани

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Chameroy, Fabienne. "Les effets du label sur la qualité perçue, les relations à la marque et le consentement à payer." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1073/document.

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Ce travail doctoral est une contribution à la compréhension des effets des labels lorsqu’ils sont associés aux marques. Il s’intéresse plus particulièrement aux effets des labels sur la qualité perçue par le consommateur, les relations à la marque et le consentement à payer. La définition de la qualité et la désignation des instances en charge de sa normalisation sont des problématiques historiques dont on retrouve les traces tant dans les principes du droit romain que chez les théologiens médiévistes et, plus récemment, au cœur de la distinction théorique entre les biens ou les attributs de r

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Locke, Stephen L. "TWO ESSAYS ON HOUSING: USING HEDONIC AND QUASI-EXPERIMENTAL METHODS IN (DIS)AMENITY VALUATION WITH HOUSING DATA: THE CASE OF COMMUNICATION ANTENNAS, AND THE VALUE OF BRAND NAME FRANCHISES COMPARED TO LOCAL REAL ESTATE BROKERAGE FIRMS." UKnowledge, 2013. http://uknowledge.uky.edu/economics_etds/13.

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This dissertation consists of two essays on housing, the first on estimation strategies for the valuation of a local disamenity and the second on the structure of the market for the services of real estate brokers. The purpose of the first essay is to apply hedonic and quasi-experimental methods to measure the value of any disamenity caused by communication antennas. Crucial to unbiased estimates is accounting for both endogenous antenna location and changes in unobservable housing and neighborhood characteristics. Spatial fixed effects are used to control for unobservable characteristics that

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Oberhammer, Clemens. "Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2003. http://dx.doi.org/10.18452/14914.

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Die vorliegende Dissertation beschäftigt sich mit dem Verhalten auf Produktmärkten, welche durch eine asymmetrisch verteilte Information zwischen Anbietern und Nachfragern über die Qualität gekennzeichnet sind. Die Arbeit untersucht experimentell, ob Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus auf solchen Märkten verstanden werden. Im ersten Teil der Arbeit werden dazu zwei Experimente durchgeführt, mit deren Hilfe untersucht wird, ob das Problem adverser Selektion mit Hilfe von Werbeausgaben als Qualitätssignal überwunden werden kann. Die Ergebnisse der beiden Exper

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Rosenthal, Benjamin. "Comportamento de consumo: uma análise dos fatores que controlam a escolha de bebidas, com base no modelo na perspectiva comportamental, de Foxall." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/16801.

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Made available in DSpace on 2016-04-29T13:18:04Z (GMT). No. of bitstreams: 1 Benjamin Rosenthal.pdf: 932498 bytes, checksum: 8768962c03634621066dc3588b4b678f (MD5) Previous issue date: 2007-06-01<br>Consumer behavior is a key issue in modern society and one of the pillars of occidental economies. This research investigated consumer behavior for beverages (beer, soda and juice) through the analysis of one year choices for 423 consumers in the city of Sao Paulo. Such choices were analyzed according to a model (the Behavioral Perspective Model) developed by Gordon Foxall. This model split the b

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Stoll, Larissa Jessica. "The effect of brand infidelity on brand commitment- an experiment within the body care market." Master's thesis, 2017. http://hdl.handle.net/10362/120197.

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Medway, D., C. Parker, and Stuart Roper. "Litter, gender and brand: The anticipation of incivilities and perceptions of crime prevalence." 2015. http://hdl.handle.net/10454/7631.

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yes<br>This paper isolates litter as a physical incivility in a film-based experiment, demonstrating the impact of litter on participants' anticipation of a wide range of both physical and social incivilities, and on their perceptions of crime prevalence. Such relationships have not previously been examined, partly because litter has rarely been the focus of earlier studies on incivilities. This paper also tests for possible interaction effects in these relationships involving gender (finding no significant interaction), as well as examining whether there is a difference in the anticipation of

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Huang, Chu-Hsuan, and 黃筑萱. "Quality Experienced, Corporate Image and Employer Brand in Service Industry—An Experiment on THSRC with Extrinsic Cues as the Moderating Role." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/2w8bt2.

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碩士<br>國立高雄師範大學<br>人力與知識管理研究所<br>97<br>It has become an important component of organizational strategy to building a strong employer brand. There is some evidence that employment brand equity affect job seekers' attraction to and intentions to apply to organizations. While employment brand equity seems to be an important concept. It's impact on job application intentions among potential recruits. The purposes of this study are as following: first, examine the relationship among service quality, corporate image and employer brand. Second, investigate the moderation effect of extrinsic cues on em

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Parker, C., Stuart Roper, and D. Medway. "Back to basics in the marketing of place: the impact of litter upon place attitudes." 2015. http://hdl.handle.net/10454/9450.

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Yes<br>Attempts to apply marketing theory and principles to place have become a legitimate area of academic and 'real world' practice. However, place marketing does not typically incorporate all elements of the traditional 7 Ps, focusing far too often on just one of these - promotion. Besides this rather myopic approach, place marketing suffers from an overly strategic view of the world that ignores the meaning and lived experience of places to individuals, especially residents. The purpose of this article is twofold - first, we investigate the impact of litter on place attitudes. Litter is a

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Stach, Jens. "The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation: Essays in experimental marketing research." 2018. https://slub.qucosa.de/id/qucosa%3A34555.

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The thesis addresses current issues in experiential marketing research. More precisely, it focuses on the impact experiences earlier in life have on the preference towards a brand and its meaning later in life, as well as the influence of audio-visual product experiences on the perceived haptic evaluation of products. The thesis uses a wide selection of theories, from conditioning to embodied cognition and multisensory enhancement and provides novel contributions to marketing research.:I. The Influence of Brand Experiences onto Brand Preference, Brand Meaning and Haptic Product Evaluation - Es

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LIU, YI-HUI, and 劉懿慧. "An Experimental Study of The Effects of Brand Community Virtual Product Experiences, Product Categories, Brand Strength and Brand Attitude." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/39966128580189323894.

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碩士<br>靜宜大學<br>企業管理學系<br>104<br>The objects of this study aims to examine whether the different product portfolio and brand community virtual product experience—Mere Virtual Presence with Product Experience (MVPE) and Social Virtual Product Experience (SVPE) will influence brand attitude. Basis on purpose and literature review, this study proposed four hypotheses and design of experiments was used. And then, product portfolio divided into strong brand / search goods、strong brand / experience goods、weak brand / search goods、weak brand / experience goods, each has three kinds of product experienc

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CHEN, WEN-HSIU, and 陳文秀. "Research of Impact/Influence of Experimental Marketing to Private Brand Purchase-Sample Case of TLW Private Brand." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/00608729377874428223.

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碩士<br>銘傳大學<br>管理學院高階經理碩士學程<br>105<br>Base on report “Global Retailer consumer survey” posted by PWC, Taiwan in 2016 that global retailers are in the midst of revolutionary changes that driven by dramatic technology evolution, while net shopping proves to be convenient plus mobile unit functionality enhancement. This trend has led to acute competition between physical and virtual channels; significant difference is that physical stores provide sensational experience throughout displaying, interaction to accomplish higher customer count and purchase at the end. While retailer homologation f

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Neto, Renata Montojos Tourinho. "O impacto do product placement no brand equity e intenção de compra em marcas de alta e baixa notoriedade espontânea: um estudo experimental." Master's thesis, 2017. http://hdl.handle.net/10316/82056.

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Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia<br>The usage of mass media as an advertising platform has been changing significantly in recent years. With a more competitive market and an increasingly selective consumer, advertising professionals are looking for alternatives to communicate their brands. One possibility is the convergence of advertising in the entertainment world. Therefore, the present investigation aims to measure the impact that the different types of Product Placement have on Brand Equity and the Consumer's Purchase Intention in brands with differe

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Pacheco, Gustavo Jorge Monteiro. "Am I aligned with how I portray myself? The effect of perceived brand hypocrisy on consumer emotions." Master's thesis, 2021. http://hdl.handle.net/10362/126432.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM<br>As consumer needs and demands increase, brands that misbehave may face adverse reactions that negatively impact the consumer-brand relationship. In this study, we investigate how differences between a brand’s portrayed image and how it behaves may lead to the appearance of Brand Hypocrisy perceptions, and ultimately, give rise to Brand Hate and a Desire for Revenge. A 2 (Brand Hypocrisy Exposure: Yes, No) × 2 (Brand Type:

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Saar, Honorata Maria. "An experimental investigation of the relative effects of different forms of endorsement on brand trust." Diss., 2010. http://hdl.handle.net/2263/26568.

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Endorsement is a popular marketing communications tool that has been used by marketers for many years. However, traditional methods of marketing are now being surpassed as sophisticated consumers become more cynical and seek out unofficial, noncommercial information about brands. Due to the advent of technology, consumers are able to communicate independently via the internet in order to seek out, and provide, their own endorsements for products and brands. This study differentiates between different forms of dependent (paid-for) endorsements and independent (non-paid-for) endorsements; namely

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Hung, Chien-chu, and 洪千筑. "The Effect of the Post-Modernism Manipulation on Brand Communication: An Experimental Study." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/48603166201629544949.

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碩士<br>義守大學<br>管理研究所碩士班<br>94<br>In the highly homogeneity and extreme competitive market environment, how to catch consumers'' eyes in the first sight and paid attention to the brand is the goal of the enterprises. Nowadays, a lot of consumer behaviors and marketing tactics have unable to make the explanation with the rational view. This kind of mix various element of promotion tactics, can’t be distinguish what’ the sold product. However consumers curious for it therefore stopping and staying for take a look, furthermore consumers have the impression on such a product. It using by a large a

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YANG, SHU-TING, and 楊舒婷. "Influence on customer behaviors in direct selling industry through brand innovation and experimental marketing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m66jw4.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>107<br>Looking at the advanced countries, whether it is economic development in Europe, America or Asia, we can find that the direct selling industry is really booming. At the same time, enterprises also see the huge development space brought by the direct selling model, not only the international famous brands want to seize the Taiwan market. Domestic brands are also actively developing. Not only that, but also well-known Chinese schools, like Peking University, also set up a direct sales industry development research center, which can know the direct importance of

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