Relevant bibliographies by topics / Brand icons

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Brand icons'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Brand icons"

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Scarpaci, Joseph L., Eloise Coupey, and Sara Desvernine Reed. "Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding." Journal of Product & Brand Management 27, no. 3 (2018): 320–33. http://dx.doi.org/10.1108/jpbm-02-2017-1416.

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Purpose Communicating the national values of artists and the role of product benefits as symbols of national values, infuse iconic national brands. This paper aims to validate a conceptual framework that offers empirical insights for cultural identity that drives brand management. Design/methodology/approach Case studies and cross-cultural focus group research establish the present study’s conceptual framework for cultural branding. Findings Brand awareness of a perfume named after a Cuban dancer and a spirit named for a Chilean poet, reflect authentic emblems of national identity. Informants’
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Harquail, Celia v. "SYMBOLIZING IDENTITY: WHEN BRAND ICONS BECOME ORGANIZTIONAL ICONS." Academy of Management Proceedings 2006, no. 1 (2006): H1—H6. http://dx.doi.org/10.5465/ambpp.2006.22898601.

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Zhu, Danna. "Analysis of Virtual Spokesperson in Marketing." Advances in Economics, Management and Political Sciences 57, no. 1 (2024): 153–57. http://dx.doi.org/10.54254/2754-1169/57/20230703.

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Based on the development of virtual technologies and networks, the virtual idol market is experiencing a remarkable surge, attracting more and more young people around the world, especially in Asia. These virtual icons are increasingly seen as alternative brand ambassadors to traditional celebrities, helping brands broaden their brand image and target audience. A number of well-known brands, including Chanel, Gucci, and L'Oral, have capitalized on this trend by partnering with well-known virtual icons. In keeping with this trend, some brands have even created their own unique avatars to round
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Castillo-Villar, Fernando Rey. "Urban icons and city branding development." Journal of Place Management and Development 9, no. 3 (2016): 255–68. http://dx.doi.org/10.1108/jpmd-03-2016-0013.

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Purpose The purpose of this paper is to understand how future urban icons can effectively contribute to the development of an authentic city brand linked to local identity. Urban icons have been one of the main tools of city branding to promote a unique and distinctive image of the city. However, the rising of the globalization reflects a series of strong dilemmas regarding the contemporary urban icons because these have been reproduced in a standardized way around the world without any connection to the local context. Design/methodology/approach This exploratory study consisted of 30 in-depth
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Qyll, Nicholas. "Persona as Key Component in (Cultural) Person Branding." Persona Studies 6, no. 1 (2020): 56–71. http://dx.doi.org/10.21153/psj2020vol6no1art941.

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This article examines the elements and processes involved in the visual construction of person brands, and their personas as key components of those brands, in pursuit of the research question: What pictorial design strategies make person brands succeed? Key findings of the empirical investigation of the iconic artist brand Madonna allow a focus on Madonna’s image and her fans’ co-creative image practice through a visual frame analysis and cultural reading of her self-brand. Madonna has created a complex ‘worldview world’ that is governed by a metanarrative and feeds on the diverse acts of ref
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Sholikah, Sholikah, Fatah Syukur, and Mahfud Junaedi. "Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory." Edukasia : Jurnal Penelitian Pendidikan Islam 16, no. 1 (2021): 79. http://dx.doi.org/10.21043/edukasia.v16i1.8229.

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<p class="06IsiAbstrak"> This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differenti
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RISMANTOJO, SANDY. "ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY." Serat Rupa Journal of Design 1, no. 1 (2018): 01. http://dx.doi.org/10.28932/srjd.v1i1.439.

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Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual ch
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Risnawati, Ela, and R. Myrna Nur Sakinah. "The Role of Index, Icon, and Symbol in the Official Rebrand Introduction Video for Burger King." ENGLISH JOURNAL OF INDRAGIRI 9, no. 1 (2025): 122–41. https://doi.org/10.61672/eji.v9i1.2880.

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Advertising plays a vital role in brand communication by employing various semiotic elements to convey messages effectively. However, the use of Charles S. Peirce's semiotic framework in analyzing rebranding strategies remains underexplored. This study examines the application of semiotic elements index, icon, and symbol in Burger King’s official rebrand introduction video to highlight its message of modernization and innovation. Using qualitative methods, the research identifies 10 distinct signs within the video: 3 icons, 1 index, and 6 symbols. The visual transformation of the brand identit
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Papp-Váry, Árpád Ferenc. "When the Face of the Ad Is Bigger than the Brand: How Zlatan Ibrahimović Redefined Advertising with Athletes." Administrative Sciences 15, no. 4 (2025): 136. https://doi.org/10.3390/admsci15040136.

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Athletes today are no longer defined solely by their performance on the pitch; they have evolved into powerful personal brands that shape advertising narratives and influence consumer behavior globally. Their charisma, public personas, and ability to engage with audiences often make them as marketable as traditional celebrities. This research investigates the phenomenon of athlete branding, focusing on the intersection of personal identity and commercial partnerships. A prime example of this evolution is Zlatan Ibrahimović, whose outspoken, rebellious personality, humor, and confidence have al
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Kilic, Ozcan, Darryl W. Miller, and Stacy M. Vollmers. "A comparative study of American and Japanese company brand icons." Journal of Brand Management 18, no. 8 (2011): 583–96. http://dx.doi.org/10.1057/bm.2011.1.

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Dissertations / Theses on the topic "Brand icons"

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Hardie, Kirsten. "Fictitious people as food brand icons : their role and visual representation in contemporary international food packaging." Thesis, University of Brighton, 2014. https://research.brighton.ac.uk/en/studentTheses/32fd3047-c4e1-4133-a4f0-e0457a0ce4d0.

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This thesis focuses upon fictitious people as food brand icons and their role and visual representation in contemporary international food packaging. It presents a new lens that focuses upon the visual reading of examples. Through comparative analysis of historical and contemporary British, Canadian and American examples primarily, ones that share comparable roles and visual characteristics, the study considers its hypothesis: a common visual formula operates across time and cultures in the creation and enduring omnipresence of icons that appear as real. It considers how shared visual codes pr
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Lind, Stefan, and Jerry Knudsen. "Key success factors : The internationalisation of Swedish fashion companies." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1115.

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<p>Background:</p><p>The Swedish fashion market today quickly becomes too small, even for the new companies, and they are quick to take the step abroad and launch their internationalisation process. With a focus on the four Swed-ish fashion companies Filippa K, Acne Jeans, Nudie Jeans and Whyred, we have analysed how these representatives of the industry have interna-tionalised themselves. The companies have chosen different ways to promote their brand and how to control the perceived image of the brand. As there is a lack of earlier in-depth studies into this particular question of the Swedis
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Gu, Yuan. "Cultural Icon and Brand." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1313767171.

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Ericson, Jessica, and Aurora Hammam. "Har den digitala pizzamenyn en genomtänkt stil? : En analys av lågprispizzeriors design av menyer." Thesis, Högskolan Dalarna, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34252.

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Det finns studier som anger rekommendationer för att designa en väl utformad restaurangmeny. Syftet med rapporten är att undersöka om pizzeriapersonal och formgivare designar digitala pizzamenyer genom medvetna val utifrån de designprinciper och designrekommendationer som finns. Undersökningen är ett kvalitativt forskningsarbete där kartläggning har använts som strategi. Datainsamlingsmetoderna som har använts är litteratursökning, visuell innehållsanalys, gruppintervjuer och semistrukturerade intervjuer för att kunna besvara frågeställningarna. Resultaten från undersökningen påvisar bland ann
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Pereira, Bruno Diego Fernandes. "A comunicação dos ícones de apps: uma abordagem sígnica da imagem da marca nos dispositivos móveis." Master's thesis, 2017. http://hdl.handle.net/10284/6358.

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A comunicação, em suas vertentes, encontra no sentido visual significados e perceções tão abrangentes que, se não forem considerados os fenômenos dos signos, pouco haveria de informar. Considerando-se o contexto tecnológico informacional protagonizado por dispositivos móveis como smartphones e tablets, a comunicação visual expande os horizontes se sua atuação para o plano das telas que, por sua vez, permite o acesso às ferramentas de software consideradas ubíquas num mundo conectado à internet. Sendo os aplicativos o ponto central de toda a experiência de mobilidade tecnológica na Intern
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Lin, Liang-Ru, and 林良如. "The Study of the Influences on Brand Globalization and Brand Local Icon Value." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/25056937991834770303.

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碩士<br>淡江大學<br>國際貿易學系國際企業學碩士班<br>93<br>In the crowded market of today, many enterprises hope to increase the distance between competitors through the set up of brand. “Brand” is the summary of products or a company’s experiences that comsumers’ perceived. The interactive between enterprises and customer every time, has transmitted a kind of information, but for customers, not every link is equally important. Enterprises need to find out the contact that customers paid attention to most to click, concentrate resources on investment, that could reach the strong benefit of setting up a brand. On
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Chen, Yi-Chun, and 陳意淳. "Brand Color Extension on Application Icon: An EEG Study." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/04285349181560033138.

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碩士<br>國立臺灣科技大學<br>工商業設計系<br>105<br>Extended brand logo color is the main theme of this study. We investigated whether extended brands influence consumers’ brand identity and brain responses. The first purpose is that clarifying the meanings and methods of extended brand color schemes. Second one is that understanding the design trends of brand colors and extended products contents. Last one is that operating electroencephalographic (EEG) experiment to explore significant differences between different extended brand color in behavior and brain responses. After literature reviewing, we found tha
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Books on the topic "Brand icons"

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Khazin, Andreĭ. Icons of Russia: Russia's brand book. Kremlin Multimedia, 2011.

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Romano, Rino. America's ad icons. Films for the Humanities & Sciences, 2005.

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Archive, Bill Brandt, ed. Brandt icons. Bill Brandt Archive, 2004.

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1934-, Cross Mary, ed. A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, 2002.

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Modern, Galerie Thomas. Popular: Brands, symbols, icons, 1960-2010. Galerie Thomas Modern, 2010.

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Maxwell, Foran, ed. Icon, brand, myth: The Calgary Stampede. AU Press, 2008.

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Minnick, Fred. The brand that changed beef: How Certified Angus Beef brand became a worldwide icon of quality : a company biography. Wooster Book Company, 2010.

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Minnick, Fred. The brand that changed beef: How Certified Angus Beef became a worldwide icon of quality : a company biography. Wooster Book Company, 2010.

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Verheul, Jaap, ed. The Cultural Life of James Bond. Amsterdam University Press, 2020. http://dx.doi.org/10.5117/9789462982185.

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The release of No Time To Die in 2021 heralds the arrival of the twenty-fifth installment in the James Bond film series. Since the release of Dr. No in 1962, the cinematic James Bond has expedited the transformation of Ian Fleming's literary creation into an icon of western popular culture that has captivated audiences across the globe by transcending barriers of ideology, nation, empire, gender, race, ethnicity, and generation. The Cultural Life of James Bond: Specters of 007 untangles the seemingly perpetual allure of the Bond phenomenon by looking at the non-canonical texts and contexts tha
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Viktor, Bondarenko, Malʹt︠s︡eva Evgenii︠a︡, Popov Sergeĭ та Galerei︠a︡ Gelʹmana, ред. Dukhovnai︠a︡ branʹ: Proekt Viktora Bondarenko i Evgenii Malʹt︠s︡evoĭ : borʹba za novui︠u︡ zhiznʹ v iskusstve sakralʹnykh obrazov khristianstva : rasshirennyĭ katalog proekta, predstavlennogo v Galeree Marata Gelʹmana v T︠S︡entre sovremennogo iskusstva "Vinzavod". Rossii︠a︡ dli︠a︡ vsekh, 2012.

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Book chapters on the topic "Brand icons"

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Smith, Aaron C. T., Constantino Stavros, and Kate Westberg. "Connected Communities: Icons and Tribalism." In Brand Fans. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-48854-7_4.

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Ditt, Cassie. "An Abstract – Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_26.

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Tallentire, James. "Creating an Icon: The Making of a Global Brand." In Graphene. Jenny Stanford Publishing, 2022. http://dx.doi.org/10.1201/9781003200277-11.

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Amanbayeva, Sabina. "Abai Kunanbaiuly and Russian Culture." In Translating Russian Literature in the Global Context. Open Book Publishers, 2024. http://dx.doi.org/10.11647/obp.0340.30.

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The essay traces the changing status of Abai (1845-1904), the most celebrated of modern Kazakh poets, in relation to Russian language and literature. Abai translated several classic Russian poets, including Pushkin, Lermontov, and Krylov, into Kazakh. I argue here that, during the Soviet period, Abai’s role as a translator was primarily seen through the colonial lens of bringing Russian literary “enlightenment” and Soviet “progress” of the Soviet Union to what was perceived as the largely undeveloped nation of Kazakhstan. Accordingly, Abai’s considerable creativity as a translator was neglecte
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"4 Icons of Good Times." In Brand New Nation. Stanford University Press, 2020. http://dx.doi.org/10.1515/9781503612600-004.

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Prestholdt, Jeremy. "Brand Rebel Che Guevara Between Politics and Consumerism." In Icons of Dissent. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190632144.003.0007.

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This chapter traces Guevara's unlikely resurgence in the post-Cold War era. The reimagination of Guevara for the new millennium isolated and extended dimensions of his complex profile, and he reemerged in nearly singular form: with long hair and beard, wearing a beret and looking into the distance, an image dubbed "Heroic Guerrilla" ("Guerrillero Heroico"). Through this image Guevara once again became a ubiquitous antiestablishment symbol. For those who were critical of contemporary globalization and domestic repression, he evoked the radicalism of the 1960s and early 1970s. Though Guevara's r
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Sørensen, Bent, Torkild Thellefsen, and Martin Thellefsen. "The Image in Print Advertising and Comments to Val Larsen's Research Program." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch004.

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In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine
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Matlon, Jordanna. "The Visual Terrain of Blackness." In A Man among Other Men. Cornell University Press, 2022. http://dx.doi.org/10.7591/cornell/9781501762864.003.0012.

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This chapter highlights the visual terrain of Blackness in Abidjan's quartiers populaires. It interrogates sartorial expression, the brand, and the space of the sign as extensions of the media icon. The chapter first studies how marginal men employ their bodies to approximate the icons they so admire. It then highlights one brand, Dolce &amp; Gabbana, that had been appropriated and made ubiquitous in the Abidjanais lexicon. The chapter looks at the art of the hand-painted barbershop sign and the gbaka (privately operated minibus), demonstrating how portraits of Black Atlantic icons redefined s
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Inklaar, Frank. "City Branding." In The Construction and Dynamics of Cultural Icons. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463728225_inkl.

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This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the pre-eminent visual nature of the icon and the supposed universality of the icon, are put into question. Clearly, when it comes to iconic cities, few will think of a middle-large Dutch town like Zwolle. That the branding of Zwolle as an iconic Hanseatic city is deployed with such apparent ease is telling for the hyperinflation the concept of the icon
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Prestholdt, Jeremy. "One Love Bob Marley, The Mystic, and the Market." In Icons of Dissent. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190632144.003.0006.

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This chapter explores how anti-systemic figures of the Cold War era were reimagined in the post-Cold War world. It begins by considering the exponential growth of Bob Marley's popularity after his death, and the amplification of discrete elements of his message. Specifically, it concentrates on the alternative meanings listeners have projected onto Marley since the 1980s, notably the view of him as a spiritual lodestar. From the mid-1980s Marley's record label and many fans began to champion him as a suprareligious figure and a symbol for politically neutral concepts like "One Love". This rein
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Conference papers on the topic "Brand icons"

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Nuseir, Mohammed T., Ahmad Ibrahim Aljumah, and Ghaleb El Refae. "Relationship Between Social Network Marketing and Purchase Behavior Through Mediation of Brand Image." In 2024 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS). IEEE, 2024. https://doi.org/10.1109/iccns62192.2024.10776449.

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Yang, Xiaoying, Xingsong Wang, and Hongyi Yang. "Comparative color analysis of icons and logos." In Intelligent Human Systems Integration (IHSI 2022) Integrating People and Intelligent Systems. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001045.

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In the field of design, both logo and icon are the most common visual symbols. Among them, the logo is more commercial, and its purpose is to spread the value connotation of the brand. At the same time, the icon has more substantial functionality, which makes it easier for users to identify and Understand the functions of related products. In order to explore whether there are some potential human factors or design guidelines when designers are designing an icon or logo, which may cause the difference in colour between the two, this article attempts to combine image processing technology to an
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Orbay, Gunay, Luoting Fu, and Levent Burak Kara. "Shape Spirit: Deciphering Form Characteristics and Emotional Associations Through Geometric Abstraction." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-13274.

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Understanding and tailoring the visual elements of a developing product to evoke a desired emotional response and aesthetic perception is a key challenge in industrial design. To date, computational approaches to assist this process have either relied on stiff geometric representations, or focused on superficial features that exclude often elusive shape characteristics. In this work, we aim to study the relationship between product form and consumer emotions through a visual deconstruction and abstraction of existing final products. In particular, we attempt to answer three questions: (1) Do o
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Yang, Xueli, and Yu Bai. "A Study on the Evaluation and Promotion of the Brand Value." In 2017 International Conference on Society Science (ICoSS 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/icoss-17.2017.9.

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Agrestian, Prakas, Deny Ardianto, and Theresia Widyastuti. "Representation of Keris in The Jateng Gayeng Brand Identity: From Weapon to Icon." In Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.27-4-2019.2286896.

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Dewi, Putu Surya Triana, Ardina Susanti, and I. Wayan Yogik Adnyana Putra. "Relationship between Coffee to Go’s Serviscape with Brand Loyalty Perceptions of Z gens." In ICON ARCCADE 2021: The 2nd International Conference on Art, Craft, Culture and Design (ICON-ARCCADE 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.211228.050.

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Manosroi, Aranya, Romchat Chutoprapat, Masahiko Abe, and Jiradej Manosroi. "Characteristics of niosomes entrapped with rice bran bioactive compounds prepared by supercritical carbon dioxide." In 2010 International Conference on Nanoscience and Nanotechnology (ICONN). IEEE, 2010. http://dx.doi.org/10.1109/iconn.2010.6045162.

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Harto, Budi, and Cecep Taufikurachman. "Utilization of Go Online System on Increasing Awareness in Awie Bah Akim Brand." In Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17–18 October 2018, Banda Aceh, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.17-10-2018.2294271.

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Rahmi, Rahmi, and Nelly Nelly. "Analysis Of Brand Equity Toward Consumer Attitudes In Ija Kroeng Products In Banda Aceh." In Proceedings of the 3rd International Conference on Economic and Social Science, ICON-ESS, 17–18 October 2018, Banda Aceh, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.17-10-2018.2294211.

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Soe, Zin Mar, Warangkana Pornputtapitak, and Nuttawan Yoswathana. "Rice Bran Stabilization Using Natural Organic Acids and Optimization Of Microwave Extraction on Free Fatty Acids and Protein." In 2018 3rd Technology Innovation Management and Engineering Science International Conference (TIMES-iCON). IEEE, 2018. http://dx.doi.org/10.1109/times-icon.2018.8621807.

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