Relevant bibliographies by topics / Branding of the region

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Branding of the region'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Branding of the region"

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Gazuda, Serhiі. "Mechanism for formation and development of branding in agricultural regions." Ukrainian Journal of Applied Economics and Technology 9, no. 2 (2024): 157–61. http://dx.doi.org/10.36887/2415-8453-2024-2-26.

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The article substantiates the peculiarities of building a mechanism for the formation and development of branding of agrarian regions. Attention is focused on the need to outline fundamentally new approaches to managing agricultural regions, which can be implemented thanks to effectively formed and developed branding. The main task of creating an agrarian region's branding, which is the central focus of this research, is to ensure its competitiveness and the formation of brand capital through the recognition and identification of the territory among other territorial units. The purpose of the
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Мовенко, Сергій. "КОНЦЕПТ ПОНЯТТЯ «БРЕНДИНГ ТЕРИТОРІЙ»". Міжнародні відносини, суспільні комунікації та регіональні студії, № 1 (18) (5 червня 2024): 259–80. http://dx.doi.org/10.29038/2524-2679-2024-01-259-280.

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The article examines territorial branding as the analysis and study of ways to create and manage the image of a specific territory (such as a country, region, or city) with the aim of attracting investments, developing tourism, increasing attractiveness for businesses and residents, and forming a positive perception internationally. It encompasses various aspects, such as marketing strategies, public relations, cultural and social factors, innovations, and the use of modern technologies. Contemporary concepts of territorial branding emphasize the im- portance of creating and managing the image
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Merzlyakova, I., I. Kairova, and M. Koshman. "Geobranding as a technology for sustainable development of an agricultural region." IOP Conference Series: Earth and Environmental Science 937, no. 3 (2021): 032077. http://dx.doi.org/10.1088/1755-1315/937/3/032077.

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Abstract The article is devoted to the theoretical issues of geo-branding as a technology for the development of an agro-industrial region, the origin and development of research on branding and marketing of territories is considered, the content of the concepts of “place branding” and “place marketing” and the relationship between them are analyzed. The work examines the main components of geo-branding: development, implementation of a strategy for the development and promotion of an agro-industrial region, attraction of investments and the most efficient use of the region’s resources. Geo-br
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ГАЗУДА, Сергій. "ALGORITHM FOR CHOOSING A STRATEGY FOR THE FORMATION AND DEVELOPMENT OF BRANDING OF AGRARIAN REGIONS." Herald of Khmelnytskyi National University. Economic sciences 330, no. 3 (2024): 99–104. http://dx.doi.org/10.31891/2307-5740-2024-330-13.

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An algorithm of the strategy of formation and development of branding of agrarian regions is built in the article, with a justification of the peculiarities of its functionality. It is noted that in the conditions of market management, the complexity of transformational changes, primarily due to the state of war and the unpredictability of external influences, the necessity of substantiating the strategy of formation and development of territory branding, in particular agrarian regions, is determined. The purpose of the study is to outline the algorithm for building and determining the functio
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Арпентьева, Мариям, and Mariyam Arpenteva. "Geobranding in the tourism industry." Service & Tourism: Current Challenges 9, no. 3 (2015): 25–35. http://dx.doi.org/10.12737/12879.

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The article is devoted to theoretical issues of branding and re-branding of territories as a component of the development of the tourism industry. The origin and development of studies of the branding and destination marketing at tourism as a holistic system of Sciences about tourism and tourist activities are examined. The concepts of definitions «place branding» and «marketing of territories» and the relationship between them are analyzed. The author notes that the re-branding of territories and foresight designing of tourism are important components of modern tourism. Geobranding as an acti
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Shiro, Maria. "Economic Potential of the Volgograd Region Branding." Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika, no. 2 (July 2021): 76–84. http://dx.doi.org/10.15688/ek.jvolsu.2021.2.6.

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Every year more attention is paid to improving the competitiveness of territories. In the context of the changes in 2020, caused by the COVID-19 pandemic and related restrictions, the leadership of most countries faced the need to strengthen the work to create a positive image of the territories not only in the minds of foreign consumers (investors and tourists), but also directly among the population of these regions. For the Russian reality, this approach is relatively new, which is due to the lack of scientific justification for the effectiveness of such a mechanism. To date, the practical
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Muñiz Martínez, Norberto. "Re-branding Colombia through Urban Transformation and Rural Regional Marketing." International Studies. Interdisciplinary Political and Cultural Journal 24, no. 2 (2019): 79–94. http://dx.doi.org/10.18778/1641-4233.24.06.

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Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades. Even before the country’s transformation, other intermediate place institutions – cities and regions – had already taken significant steps towards territorial change and marketing. This paper outlines the processes involved in urban and social transformation in the city of Medellín and in the marketing of the coffee region, as illustrative cases of city re-bra
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Khvorostyanaya, A. S., A. I. Egorova, A. A. Maslov, and A. V. Kolupaeva. "The Kuzbass region strategic branding digitalization." Russian Journal of Industrial Economics 13, no. 3 (2020): 409–16. http://dx.doi.org/10.17073/2072-1633-2020-3-409-416.

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Governmental support in the formation of economic and intellectual potential of Kuzbass contributes to more comfortable conditions for development of business and improvement of life quality of the population. Strategic branding tools are an effective mechanism which allows building up long-term and trusting relationship with the local people and introducing certain values. The effect of external shocks including the COVID-19 pandemics on the functioning of social and economic spheres also reveal the necessity of their structural transformation and the need for raising digitalization level. Th
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Magnus, Johannes. "International branding of the Nordic region." Place Branding and Public Diplomacy 12, no. 2-3 (2016): 195–200. http://dx.doi.org/10.1057/s41254-016-0015-9.

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Andersson, Marcus. "Region branding: The case of the Baltic Sea Region." Place Branding and Public Diplomacy 3, no. 2 (2007): 120–30. http://dx.doi.org/10.1057/palgrave.pb.6000057.

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Dissertations / Theses on the topic "Branding of the region"

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MARCOZ, ELENA MARIA. "ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.

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Questa tesi empirica si concentra sul ruolo svolto dal food marketing (sezione uno) e dal destination branding (sezione due) nel promuovere lo sviluppo di una regione . La tesi è strutturata come raccolta di 4 articoli. La prima sezione si basa su due ricerche empiriche inerenti il caso della Fontina, un tipico formaggio italiano. L'obiettivo è capire che tipo di valore può essere generato collegando un alimento tipico alla regione di origine / produttore / certificazione. L'analisi approfondisce e supporta studi precedenti sull’ importanza della certificazione DOP e contribuisce individuando
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MARCOZ, ELENA MARIA. "ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.

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Questa tesi empirica si concentra sul ruolo svolto dal food marketing (sezione uno) e dal destination branding (sezione due) nel promuovere lo sviluppo di una regione . La tesi è strutturata come raccolta di 4 articoli. La prima sezione si basa su due ricerche empiriche inerenti il caso della Fontina, un tipico formaggio italiano. L'obiettivo è capire che tipo di valore può essere generato collegando un alimento tipico alla regione di origine / produttore / certificazione. L'analisi approfondisce e supporta studi precedenti sull’ importanza della certificazione DOP e contribuisce individuando
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Manasoe, Benjamin. "Branding a region : the next step for the regional tourism organization of Southern Africa." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/4062.

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Thesis (MPhil (Information Science))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: Marketing practitioners and academics are increasingly applying the concepts and techniques of products or services branding to the branding of destinations. To date, most of these studies focussed on using product and services branding concepts for branding destinations on the level of an individual resort, city or country. This thesis extends this trend by considering to what degree these destination branding ideas can also be used to brand an entire region consisting of several countries with
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Frölin, Matilda, and Victoria Ullsten. "Ett varumärke för halva Sveriges sjukvård : En kvalitativ fallstudie av Region Västerbottens rekryteringskommunikation." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-169811.

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The lack of highly educated medical personnel is increasing in small municipalities which therefore makes it interesting to investigate how Region Västerbotten takes into account that they have three hospitals in different municipalities to recruit for. The purpose of this study was to understand how the region communicate in their recruitment communication together with how this communication is decoded by nursing students and medical students. We also aimed to investigate how the students perceive the regions brand in general and therefore Reception Analysis was used in combination with Rhet
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Silic, Tea, and Alexander Stigertsson. "Möjligheter och problem för en cross-borderregion – En fallstudie av Greater Copenhagen and Skåne Committee." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22315.

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Regional planning has become an important part of today’s politics. As a result of the ongoing globalization municipalties and cities now have to form partnerships accross borders to be able to compete for resources, residents and businesses establishments. Oresund collaboration was initiated when Denmark and Sweden formed The Oresund Committee, which today is called Greater Copenhagen and Skane Committee. The aim of this bachelor thesis is to investigate what the cooperation actually means to three selected municipalties in the region, how the region is perceived by media and how it is portra
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Pucher, Josefin, and Karin Ljungberg. "Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19284.

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During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. The concept of destination branding is concerned with creating an image which positively can influence consumer’s choice of destinations. Conditions surrounding organizations working with destination branding, so called destination marketing organizations is very complex. This highlights a need for effective management, leading to managerial activities such as
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Johansson, Stefan, and Azar Soran Rashidzadeh. "Branding in industrial markets : The Establishment of the Business Network Automation Region - A Study of a Industrial Phenomena. Peter Ekman & Peter Thilenius (Eds., 2010)." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9889.

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Purpose: To investigate how automation companies within Mälardalen region are aware of the value of brand building in a business-to-business context. The primary interest in this chapter concerns the complexity of business-to-business buyer behaviour and the perceived value of brand related attributes from industrial suppliers perspective. Design/Methodology/Approach: Primary research material was gathered through a structured data collection in the form of direct-questioner consisting of pre-arranged fixed alternative questions. 257 mailings were distributed to top level management with marke
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Martin, Emeline. "Place brand efficiency : resident, manager and tourist perceptions of the region brand." Thesis, Université Clermont Auvergne‎ (2017-2020), 2017. http://www.theses.fr/2017CLFAD011/document.

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Dans un contexte de mondialisation, la concurrence accrue entre les territoires, dont l’objectif premier est de capter des habitants, des touristes et des entreprises, exacerbe les enjeux liés à leur attractivité. Afin de se différencier les collectivités territoriales et leurs agences de développement adoptent des approches de marketing territorial et commencent à mettre en place des techniques de marquage (dites place branding). Le place branding reprend plusieurs outils issus du domaine de la marque commerciale. Toutefois, le territoire est un « produit particulier » qui regroupe diverses p
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Šourková, Natálie. "Vztah návštěvníků destinace k certifikovaným regionálním produktům (Polabí)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192503.

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The aim of the thesis is to describe the attitude of the region Polabí visitors and the potential consumers generally towards the certified regional products which were branded within the system under the patronage of Association of Regional Brands. The thesis is divided into two parts, theoretical and practical. The theoretical part defines tourism in relation to region, it's benefits and impacts and deals with the problem of it's sustainable development. It also presents the national coordinator of branding - Association of Regional Brands, it's activities and the specifics of branding in Po
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TRIMECHE, OMAR. "Destination branding in the Middle-East & North Africa region: An exploration of the usage of social media by key internal stakeholders." Kyoto University, 2013. http://hdl.handle.net/2433/174867.

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Books on the topic "Branding of the region"

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Ashworth, G. J. Towards effective place brand management: Branding European cities and regions. Edward Elgar, 2010.

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Ashworth, G. J., and Mihalis Kavaratzis. Towards effective place brand management: Branding European cities and regions. Edward Elgar, 2010.

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institutt, Norsk lokalhistorisk, and Norway Kommunal og regionaldepartementet, eds. Identitet--en ressurs for konkurransedyktige storbyer og storbyregioner? Norsk lokalhistorisk institutt, 2006.

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institutt, Norsk lokalhistorisk, and Norway Kommunal og regionaldepartementet, eds. Identitet--en ressurs for konkurransedyktige storbyer og storbyregioner? Norsk lokalhistorisk institutt, 2006.

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Gakubu, Wakayama Daigaku Kankō. Kankō gainen no kakushin ni yoru burandingu bijinesu moderu no sōzō. Wakayama Daigaku Kankō Gakubu, 2011.

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Yi, So-yŏng. Chiyŏk chinhŭng mit chach'i tanch'e pŭraendŭ hwalsŏnghwa rŭl wihan chiyŏk pŭraendŭ maenyuŏl. Han'guk Chiyŏk Chinhŭng Chaedan, 2010.

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Coomber, Stephen. Branding. Capstone Pub., 2002.

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Ladika, Susan. Branding. CQ Press, 2022. http://dx.doi.org/10.4135/cqresrre20220513.

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Dinnie, Keith, ed. City Branding. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790.

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Schmidt, Klaus, and Chris Ludlow. Inclusive Branding. Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9780230513297.

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Book chapters on the topic "Branding of the region"

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Hanußek, David Vinzenz. "Umriss der Region Nordschwarzwald." In Employer Branding für KMU. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11835-8_3.

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Augustyn, Anna, and Magdalena Florek. "Branding a Cluster of Regions: The Eastern Poland Macro-region Case Study." In Inter-Regional Place Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15329-2_12.

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Walter, Cornelia, and Zeina Matar. "Employer Branding und Active Sourcing." In Internationale Fachkräfte für die DACH-Region. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41417-7_4.

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Walter, Cornelia, and Zeina Matar. "Employer Branding and Active Sourcing." In International Professionals for the DACH Region. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-45248-3_4.

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Mabillard, Vincent. "The Brussels-Capital Region: Toward a More Integrated Strategy for Europe’s Capital?" In Public Branding and Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70505-3_5.

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Pastras, Pantazis, and Manolis Psarros. "Challenges for Interregional Place Branding for Cruise Tourism in the Black Sea Region." In Inter-Regional Place Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15329-2_11.

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Sattar, Sanjukta. "Film, fashion, events, and city branding of Mumbai, India." In Place Event Marketing in the Asia Pacific Region. Routledge, 2021. http://dx.doi.org/10.4324/9780367823764-8.

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Al-Tamimi, Nawaf, Azzam Amin, and Nourollah Zarrinabadi. "Conclusion." In Qatar’s Nation Branding and Soft Power. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-24651-7_6.

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AbstractThis chapter presents the final remarks about the study. It evaluates the extent to which the use of nation branding and soft power assisted Qatar to respond to the shock and awe of the blockade. It also states that the process of nation branding helped the state of Qatar to create a protective shield of strategic tools that made it difficult for other countries to attack this small state and to incorporate the elements of soft power to maintain its role in the region and internationally.
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Schaffert, Markus, Thorsten Becker, and Fabian Caesar Wenger. "Partizipatives Kartieren von kulturlandschaftlichen Besonderheiten als Beitrag für einen transdisziplinären Place-Branding-Prozess in der Metropolregion Hamburg." In RaumFragen: Stadt – Region – Landschaft. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-30959-6_6.

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Zenker, Sebastian, and Björn P. Jacobsen. "Introduction to Interregional Place Branding." In Inter-Regional Place Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15329-2_1.

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Conference papers on the topic "Branding of the region"

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Stepanenko, O. G. "Appellations Of Origin As Region Branding Tool." In RPTSS 2018 - International Conference on Research Paradigms Transformation in Social Sciences. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.12.138.

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Yudin, Mikhail. "HISTORICAL FOUNDATIONS FOR TOURISTIC BRANDING OF MOSCOW REGION." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b23/s7.046.

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Eskiev, Musa Abubakarovich. "Territory Branding As An Opportunity For The Region Development." In International Conference on Social and Cultural Transformations in the Context of Modern Globalism. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.11.70.

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Gureeva, A. A., T. S. Sidorovich, and A. A. Novozhilova. "Travel Web Portal Translation: Region Branding in Context of Globalization." In 7th International Scientific and Practical Conference "Current issues of linguistics and didactics: The interdisciplinary approach in humanities" (CILDIAH 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/cildiah-17.2017.48.

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Tulchinskii, G. L. "INTERACTIVE TECHNOLOGY DEVELOPMENT AND PROMOTION REGIONAL BRANDING (SYKTYVKAR PROJECT)." In Regional economy and territorial development. Petersburg State University of Economics, 2023. http://dx.doi.org/10.52897/978-5-7310-6266-4-2023-17-133-145.

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Digital formats dramatically expand the prospects for interactive regional branding technologies. They implement at all stages of branding the interaction and cooperation of the efforts and capabilities of all development stakeholders. The key role has the augmented reality platform, which has transition points between the online and offline infrastructures of the city. The platform allows you to integrate the advertising of services, goods, primarily – companies operating at the points of entry into the physical space of the city. At the same time, the companies activities of can be immersed
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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical cit
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Ivolga, Anna, and Irina Shakhramanian. "TERRITORIAL BRANDING AS AN INSTRUMENT FOR THE DEVELOPMENT OF RURAL TOURISM (ON THE EXAMPLE OF THE STAVROPOL REGION)." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22131ai.

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Stavropol Region has the potential for the development of rural tourism. Rural tourism offers a unique solution that will provide jobs, consistently high incomes of the population and preserve the nature of the region intact. An analysis of the state of rural development in the Stavropol Territory showed that the region has enormous resources for rural tourism, but they are used with a low degree of efficiency. The study was completed by making proposals for the formation of the region's brand through the realization of recreational potential and the development of rural tourism. The article j
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Matwiejczyk, Anna. "THE ROLE OF VALUE CO-CREATION IN THE BRANDING OF FUNCTIONAL URBAN AREAS: A DELPHI ANALYSIS." In INTERNATIONAL Conference on Business, Management, and Economics Engineering Future-BME. Faculty of Technical Sciences, Novi Sad, 2025. https://doi.org/10.24867/future-bme-2024-098.

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This paper investigates the role of value co-creation in the branding of Functional Urban Areas (FUAs), emphasizing stakeholder participation in the branding process. FUAs are composed of smaller territorial units, necessitating collaboration and value co-creation to effectively manage and promote these regions. Using the Delphi method, international experts from academia, business, NGOs, and research institutes evaluated the thesis that value co-creation will be a defining characteristic of FUAs’ branding. The research assessed the significance and desirability of this approach for developing
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Mazureková, Marica. "Zvyšovanie konkurencieschopnosti regiónu na základe uplatňovania inovatívnych prístupov k marketingu – Branding Niagara Region." In 16. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. (16th International Colloquium on Regional Sciences. Conference Proceedings.). Masaryk University Press, 2013. http://dx.doi.org/10.5817/cz.muni.p210-6257-2013-48.

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Luca, Tatiana. "Opportunities for the valuation of tourist destinations in the Republic of Moldova by strengthening the brand identity of the destination by regions." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.14.

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Purpose of the article: This article aims to highlight the importance of strengthening the brand identity of tourist destinations in the Republic of Moldova by region. It explores how enhancing regional branding can capitalize on the country's cultural, historical, and natural heritage, contributing to increased tourism attractiveness, diversification of the tourism offers, and sustainable development of the sector. Methodology: The article employs a qualitative analysis of the key elements that contribute to the brand identity of different regions in Moldova. These include cultural traditions
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Reports on the topic "Branding of the region"

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Falkheimer, Jasper. Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund. Revista Internacional de Relaciones Públicas, 2014. http://dx.doi.org/10.5783/rirp-8-2014-03-27-42.

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2

ERSHOVA, E., and S. KOSHEVENKO. PROJECT APPROACH IN THE BRANDING OF TERRITORIES. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-3-66-71.

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The article is devoted to the formation and development of the brand of the territory. The authors propose for consideration a model of territorial branding based on a project approach. Brand building is viewed as a project with initiation, planning, implementation and completion phases. The authors point to the need to identify groups of stakeholders, a detailed analysis of the target audience, building a communication strategy and focusing projects in the field of territorial branding on the formation of the product portfolio of the region.
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3

Putriastuti, Massita Ayu Cindy, Nadira Asrifa Nasution, and Hidayatul Mustafidah Rohmawati. Peran Regional Branding dalam Mendorong Pengembangan Energi Terbarukan untuk Meningkatkan Ketahanan Energi Daerah. Purnomo Yusgiantoro Center, 2025. https://doi.org/10.33116/pyc-br-10.

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Laporan singkat ini membahas strategi regional branding sebagai alat untuk mendorong pengembangan energi terbarukan dan meningkatkan ketahanan energi di tingkat daerah di Indonesia. Fokus utama laporan adalah mengidentifikasi hambatan, peluang, dan praktik terbaik yang dapat memperkuat transisi energi di enam provinsi yang menjadi lokus studi kasus, yaitu DKI Jakarta, Jawa Timur, Bali, Nusa Tenggara Barat, Sulawesi Tenggara, dan Kalimantan Selatan. Menggunakan pendekatan kualitatif melalui wawancara semi-terstruktur dan studi literatur, laporan ini menemukan bahwa tantangan utama mencakup kete
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4

Brecht, Laura. Agricultural Program Branding. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-133.

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5

Taylor, Bradley. Branding: Understanding the methods of branding in a clothing line. Iowa State University, 2011. http://dx.doi.org/10.31274/cc-20240624-312.

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6

Bilbao y Leon, Sama. Re-Branding the Nuclear Fuel Cycle. Office of Scientific and Technical Information (OSTI), 2018. http://dx.doi.org/10.2172/1471096.

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7

Seybold, Patricia. The Future of Marketing and Branding. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/psgp3-27-03cc.

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Neba, George Neba. Branding Tips for Civil Society Organisations. West Africa Civil Society Institute (WACSI), 2021. http://dx.doi.org/10.15868/socialsector.38370.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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10

Johnson, Courtney, and Eulanda Sanders. Academic Branding: A Case of Six Faculty. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-363.

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