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1

Ashworth, G. J. Towards effective place brand management: Branding European cities and regions. Edward Elgar, 2010.

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2

Ashworth, G. J., and Mihalis Kavaratzis. Towards effective place brand management: Branding European cities and regions. Edward Elgar, 2010.

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3

institutt, Norsk lokalhistorisk, and Norway Kommunal og regionaldepartementet, eds. Identitet--en ressurs for konkurransedyktige storbyer og storbyregioner? Norsk lokalhistorisk institutt, 2006.

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4

institutt, Norsk lokalhistorisk, and Norway Kommunal og regionaldepartementet, eds. Identitet--en ressurs for konkurransedyktige storbyer og storbyregioner? Norsk lokalhistorisk institutt, 2006.

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5

Gakubu, Wakayama Daigaku Kankō. Kankō gainen no kakushin ni yoru burandingu bijinesu moderu no sōzō. Wakayama Daigaku Kankō Gakubu, 2011.

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6

Yi, So-yŏng. Chiyŏk chinhŭng mit chach'i tanch'e pŭraendŭ hwalsŏnghwa rŭl wihan chiyŏk pŭraendŭ maenyuŏl. Han'guk Chiyŏk Chinhŭng Chaedan, 2010.

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7

Coomber, Stephen. Branding. Capstone Pub., 2002.

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8

Ladika, Susan. Branding. CQ Press, 2022. http://dx.doi.org/10.4135/cqresrre20220513.

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9

Dinnie, Keith, ed. City Branding. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790.

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10

Schmidt, Klaus, and Chris Ludlow. Inclusive Branding. Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9780230513297.

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11

Errichiello, Oliver, and Arnd Zschiesche. Green Branding. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36060-3.

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12

von Gizycki, Vittoria, and Carola Anna Elias, eds. Omnichannel Branding. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21450-0.

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13

Adjouri, Nicholas, and Petr Stastny. Sport-Branding. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-06216-3.

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14

Steiner, Paul. Sound Branding. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-9460-8.

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15

Schmidt, Holger J., ed. Internal Branding. Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9550-6.

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16

Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8166-0.

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17

Liu, Martin J., and Jun Luo, eds. China Branding. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9318-1.

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18

Tomczak, Torsten, Franz-Rudolf Esch, Joachim Kernstock, and Andreas Herrmann, eds. Behavioral Branding. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8744-0.

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19

Steiner, Paul. Sound Branding. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-8349-4015-5.

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20

Steiner, Paul. Sensory Branding. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-16420-1.

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21

Jackson, Daniel M. Sonic Branding. Edited by Paul Fulberg. Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230503267.

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22

Blackett, Tom, and Bob Boad, eds. Co-Branding. Palgrave Macmillan UK, 1999. http://dx.doi.org/10.1057/9780230599673.

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23

Nguyen, Bang, T. C. Melewar, and Don E. Schultz. Asia Branding. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-48996-8.

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24

Schuhmacher, Florian, and Roland Geschwill. Employer Branding. Gabler Verlag, 2014. http://dx.doi.org/10.1007/978-3-8349-4631-7.

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25

Steiner, Paul. Sound Branding. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22638-1.

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26

Langner, Tobias. Integriertes Branding. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-91444-6.

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27

Baran, Engin. Employer Branding. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-19341-6.

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28

Havenstein, Moritz. Ingredient Branding. Deutscher Universitätsverlag, 2004. http://dx.doi.org/10.1007/978-3-322-95306-3.

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29

Grubendorfer, Christina. Leadership Branding. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3706-3.

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30

Schulten, Matthias, Artur Mertens, and Andreas Horx, eds. Social Branding. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3755-1.

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31

Steiner, Paul. Sensory Branding. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29830-2.

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32

Steiner, Paul. Sensory Branding. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6602-5.

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33

Sonnenburg, Stephan, ed. Swarm Branding. VS Verlag für Sozialwissenschaften, 2009. http://dx.doi.org/10.1007/978-3-531-91695-8.

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34

Fisher-Buttinger, Claudia, and Christine Vallaster, eds. Connective Branding. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119208396.

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35

Spall, Christopher, and Holger J. Schmidt. Personal Branding. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-23741-7.

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36

Zyman, Sergio, and Scott Miller. E-Branding. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-86949-4.

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37

Govers, Robert, and Frank Go. Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4.

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38

Kotler, Philip, and Waldemar Pfoertsch. Ingredient Branding. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-04214-0.

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39

Ind, Nicholas, and Rune Bjerke, eds. Branding Governance. John Wiley & Sons, Inc., 2012. http://dx.doi.org/10.1002/9781119209126.

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40

Larsen, Friðrik. Energy Branding. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57198-0.

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41

Enloe, Cynthia H. Gender Equality and Nation Branding in the Nordic Region. Taylor & Francis Group, 2021.

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42

Gender Equality and Nation Branding in the Nordic Region. Taylor & Francis Group, 2023.

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43

Skjelsbæk, Inger, Sigrun Marie Moss, and Eirinn Larsen. Gender Equality and Nation Branding in the Nordic Region. Taylor & Francis Group, 2021.

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44

Skjelsbæk, Inger, Sigrun Marie Moss, and Eirinn Larsen. Gender Equality and Nation Branding in the Nordic Region. Taylor & Francis Group, 2021.

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45

Skjelsbæk, Inger, Sigrun Marie Moss, and Eirinn Larsen. Gender Equality and Nation Branding in the Nordic Region. Taylor & Francis Group, 2021.

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46

Strategy for International Branding of the Nordic Region 2019-2021. Nordic Council of Ministers, 2019. http://dx.doi.org/10.6027/pn2019-709.

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47

Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities. Taylor & Francis Group, 2021.

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48

Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities. Taylor & Francis Group, 2021.

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49

Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities. Taylor & Francis Group, 2021.

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50

Chotua, I. Z., A. S. Khvorostyanaya, A. V. Sadovnichaya, et al. Strategizing of the Tourism and Trade Show Industries in Kuzbass Region. Kemerovo State University, 2021. http://dx.doi.org/10.21603/978-5-8353-2718-8.

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Abstract:
The collective monograph "Strategizing of the Tourism and Trade Show Industries in Kuzbass Region" of the Library "Kuzbass Region Strategy" is a tourism and trade show industries comprehensive study that is of strategic importance in the
 Kuzbass Region economy. Kuzbass Region strategic branding, the development of which is based on rich cultural, historical, recreational, industrial potential and extensive experience of economic relations with adjacent regions, is considered as an
 effective tool of positioning and promotion of the region on the Russia and the world tourist map.
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