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1

E, Moriarty Sandra, ed. The science and art of branding. M.E. Sharpe, 2009.

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2

Gustavo, Morelli, Cavalcanti Bruno César, Lages Vinicius Nobre, Palumbo Stefano, Projeto Cara Brasileira, and Serviço Brasileiro de Apoio às Micro e Pequenas Empresas., eds. Cara brasileira: A brasilidade nos negócios : um caminho para o "made in Brazil". SEBRAE Nacional, 2002.

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3

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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4

Metz, Adam. The social customer: How brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. McGraw-Hill, 2011.

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5

Keller, Kevin Lane. Best practice cases in branding: Lessons from the world's strongest brands. Pearson Education/Prentice Hall, 2003.

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6

Keller, Kevin Lane. Best practice cases in branding: Lessons from the world's strongest brands. 3rd ed. Pearson/Prentice-Hall, 2008.

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7

Charles, Czarina. Can branding in the UK supermarket retailing sector meet the needs of the post modern consumer?. LCP, 2000.

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8

J, Bueno B., ed. The power of cult branding: How 9 magnetic brands turned customers into loyal followers (and yours can, too). Prima, 2002.

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9

O, Yŏng-sik. T'ot'al Imp'aekt'ŭ ŭi Hyŏndae K'adŭ tijain iyagi: Hyundai card design story by Total Impact. Semi K'ollon, 2015.

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10

Huibrecht G. van den Doel. Het mallegat in de branding: Bewogen zorg op de Willem van den Bergh (1924-2024). Willem van den Bergh, 1999.

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11

Anholt, Simon. Brand new justice: How brading places and products can help the developing world. Elsevier Butterworth Heinemann, 2005.

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12

Aleshnikova, Vera. Introduction to Territory Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is a
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13

Lever, Carol Anne. Branding has become an important tool in marketing and advertising of products and services: Can this concept be successfully applied to a country - in particular reference to Wales. LCP, 2000.

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14

Barthelmess, Rahna. Your Branding Edge: How Personal Branding Can Turbocharge Your Career. Beacon Bright Publishing, 2014.

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15

Lacy, Kyle, and Erik Deckers. Branding Yourself Access Code Card. Pearson Education, Limited, 2013.

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16

Carl Brandon. Lulu.com, 2019.

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17

Hameide, Kaled K. Fashion Branding Unraveled: Studio Access Card. Fairchild Books, 2023.

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18

Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower Marketing. St. Martin's Press, 2012.

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19

Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower Marketing. Palgrave Macmillan, 2014.

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20

Nation Branding in Europe. Taylor & Francis Group, 2021.

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21

Freire, João. Nation Branding in Europe. Taylor & Francis Group, 2021.

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22

Freire, João. Nation Branding in Europe. Taylor & Francis Group, 2021.

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23

Nation Branding in Europe. Routledge, 2021.

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24

Hameide, Kaled K. Fashion Branding Unraveled: Bundle Book + Studio Access Card. Fairchild Books, 2023.

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25

Clement, Nnodim Osita, Nichole Vicks, and Shareen Kaheaku. Celebrity Branding: All That Glitter Can Be Gold. Independently Published, 2019.

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26

Islam, Md Nazrul. Chinese and Indian Medicine Today: Branding Asia. Springer, 2017.

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27

Islam, Md Nazrul. Chinese and Indian Medicine Today: Branding Asia. Springer, 2018.

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28

Unconscious branding: How neuroscience can empower (and inspire) marketing. Palgrave Macmillan, 2012.

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29

Smarter Branding Without Breaking The Bank Five Proven Marketing Strategies You Can Use Right Now To Build Your Business At Little Or No Cost. Global Insight Communications, 2011.

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30

Keller, Kevin Lane. Best Practice Cases in Branding. Prentice Hall, 2002.

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31

Keller, Kevin Lane. Best Practice Cases in Branding. Prentice Hall, 2002.

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32

Colon, Geoffrey. Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us about Navigating the New Normal. AMACOM, 2016.

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33

(Editor), Gil Bashe, Nancy J. Hicks (Editor), and Amy Ziegenfuss (Editor), eds. Branding Health Services: Defining Yourself in the Marketplace. Jones & Bartlett Publishers, 2000.

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34

Henry, Lisa, and J. A. Rock. Brandon Mills versus the V-Card. Createspace Independent Publishing Platform, 2017.

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35

Shaari, Hasnizam, and Salniza Md. Salleh. Contemporary research in brand management. UUM Press, 2018. http://dx.doi.org/10.32890/9789672064749.

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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influenc
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36

Sozialfighter Can Turn Around : Fels in der Brandung: Sozialcoaches*. Independently Published, 2020.

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37

Brand new justice: How branding places and products can help the developing world. Elsevier Butterworth-Heinemann, 2005.

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38

D'Arienzo, William. Brand Management Strategies: Luxury and Mass Markets - Bundle Book + Studio Access Card. Fairchild Books, 2016.

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39

Hoff, Timothy J. Retail Thinking Comes to Health Care. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0003.

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Retail thinking and tactics are beginning to find their way into health care delivery, further impacting the ability to have strong, dyadic doctor-patient relationships. External forces described in Chapter 2 and poor patient experiences provide fertile soil for their growth. The retail rhetoric consists of heavy emphasis on “value,” “transparency,” “branding,” and “consumer activation.” The implementation of retail tactics into health care shifts the emphasis from relational to transactional forms of exchange, the latter emphasizing short-duration exchanges between buyer and seller, standardi
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40

Pettey, Alice. Branding Your Practice: A Comprehensive Guide to Building a Strong Brand in Health Care. NDS Enterprises LLC, 2023.

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41

Pettey, Alice. Branding Your Practice: A Comprehensive Guide to Building a Strong Brand in Health Care. NDS Enterprises LLC, 2023.

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42

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.

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43

Hatch, Mary Jo, and Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Wiley & Sons, Incorporated, John, 2008.

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44

What smart churches know: How branding and marketing know-how can revolutionize your church. Identity Press, 2009.

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45

Pettey, Alice. Branding Your Practice: A Comprehensive Guide to Building a Strong Brand in Health Care. NDS Enterprises LLC, 2023.

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46

Quintal, Doug. Full Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, and Entrepreneurs. Kendall Hunt Publishing Company, 2023.

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47

Weber, Daryl. Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Red Wheel/Weiser, 2016.

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48

Weber, Daryl, and Jeff Cummings. Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Brilliance Audio, 2016.

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49

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Red Wheel/Weiser, 2016.

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50

Cases on branding strategies and product development: Successes and pitfalls. Business Science Reference, An Imprint of IGI Global, 2015.

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