Log in

Relevant bibliographies by topics / Car branding / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Car branding.

Dissertations / Theses on the topic 'Car branding'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 39 dissertations / theses for your research on the topic 'Car branding.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Chau, Wai-yee Danny, and 周偉義. "The branding strategy of car industry in Hong Kong and Thailand." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Chau, Wai-yee Danny. "The branding strategy of car industry in Hong Kong and Thailand /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18003692.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Näsman, Mattias. "Do They Really Car(e) : The greening of the brand: the case of Volvo Cars in Sweden 1972 to 2014." Thesis, Umeå universitet, Ekonomisk historia, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105554.

Full text

Abstract:

Denna magisteruppsats i ekonomisk historia har som syfte att utforska varför den svenska bilparken är mer bränslekrävande än genomsnittet i Europa, samt att identifiera de historiska processer som påverkat formandet av den svenska bilparken. Tidigare miljöinriktad forskning inom ekonomisk historia har fokuserat på strukturomvandling och institutionell förändring inom industri- och hushållssektorn. Denna studie utforskar den privata transportsektorn genom att studera Volvo som varit tongivande i att forma sammansättning av den svenska bilparken. Genom att studera två av Sveriges största biltidn

APA, Harvard, Vancouver, ISO, and other styles

4

Kvist, Mona, and Linus Bäcklund. "Arbetsgivarvarumärke inom omsorgssektorn : en fallstudie av Attendo Care." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155741.

Full text

Abstract:

Personalförsörjningen inom omsorgssektorn står inför svårigheter i takt med ökat rekryteringsbehov samtidigt som det kommer att råda en personalbrist. Employer branding handlar om att stärka sitt arbetsgivarvarumärke för att både behålla talangfulla medarbetare och att attrahera presumtiva arbetstagare. Syfte: Syftet med denna uppsats är att göra en fallstudie över hur ett företag inom omsorgssektorn arbetar med sitt arbetsgivarvarumärke. Metod: En kvalitativ metod med tolv genomförda semistrukturerade intervjuer med chefer hos Attendo Care. Frågorna är baserade på modellen Employer brand mix

APA, Harvard, Vancouver, ISO, and other styles

5

Lindgärde, Maria, and Andrej Mionic. "Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415150.

Full text

Abstract:

The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. The study aims to test the applicability of Keller’s (2001) Customer-Based Brand Equity (CBBE) model pyramid in a growing brand segment, to understand which aspects of green skin care brands consumers find to be importa

APA, Harvard, Vancouver, ISO, and other styles

6

Craft, Brandan. "Why Branding Can Increase a Professional Athlete's Value: A Rationale for Designer Engagement." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1212006927.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Burt, Stephanie. "Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc67964/.

Full text

Abstract:

Although provision of palliative care on the United States is growing, referrals to the service are often late or non-existent. The simultaneous care model provides a blueprint for the most progressive form of palliative care, which is palliation and disease-oriented treatments delivered concurrently. Research indicates the existence of a widespread misconception that associates palliative care with imminent death, and some organizations have chosen to re-brand their palliative care services to influence this perception. The goal of this study was to assess the effects of a name change from pa

APA, Harvard, Vancouver, ISO, and other styles

8

Björnström, Marina, and Maja Lundmark. "Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-126703.

Full text

Abstract:

The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. Previous research was found regarding both EM and Employer Branding (EB), however there was little research found on how they can be used together. There was also little research to be found from business students point of

APA, Harvard, Vancouver, ISO, and other styles

9

Молодика, А. О. "Лінгвістичні та перекладацькі особливості англомовних рекламних слоганів автомобільних брендів". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86412.

Full text

Abstract:

Кваліфікаційна робота присвячена розгляду лінгвістичних та перекладацьких особливостей англомовних рекламних слоганів автомобільних брендів. Також дослідження зорієнтовано на аналізі методів вивчення рекламного дискурсу та специфіці перекладу англомовних слоганів. Проведене дослідження надає змогу детальніше пізнати прагматичні та комунікативні ознаки англомовних рекламних слоганів автомобільних брендів. Отримані дані сприятимуть подальшим розвідкам релевантних питань.<br>Квалификационная работа посвящена рассмотрению лингвистических и переводческих особенностей англоязычных рекламных слоганов

APA, Harvard, Vancouver, ISO, and other styles

10

Bendisch, Franziska. "Branding CEOs : How relationship between cheif executive officers, corporate brands and stakeholders image can influence perceived brand value." Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/4892.

Full text

Abstract:

Chief Executive Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager ¿brands¿ and the corporate brand of the organisation they represent. Since stakeholders associate the CEO¿s reputation with that of the company, they may negatively or positively affect each other, and there is little research into this dynamic. Indeed there is only a limited understanding about the field of people branding in general and much less into CEO brands in particular. Consequently this doctoral thesis inve

APA, Harvard, Vancouver, ISO, and other styles

11

Forstbach, Fredrik D. "Branding green cars by the use of ecobrands an inductive study into different types of ecobrands and how they can be used for branding green cars /." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/03605912001/$FILE/03605912001.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Hemström, Oskar, Joakim Luu, and Ulrik Unenge. "Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-513.

Full text

Abstract:

<p>The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations.</p><p>In order for the Swedish tourism industry to benefit from the growing market, Sweden has to increase the awareness of the nation as a destination among the Chinese.</p><p>Through qualitative research we aim investigate how Sweden through nation branding and marketing can increase its share of the Chinese outbo

APA, Harvard, Vancouver, ISO, and other styles

13

Bendisch, Franziska. "Branding CEOs : how relationship between chief executive officers, corporate brands and stakeholders image can influence perceived brand value." Thesis, University of Bradford, 2010. http://hdl.handle.net/10454/4892.

Full text

Abstract:

Chief Executive Officers (CEOs) have become recognised as brands in the academic and popular domain, but little is known about the relationship between these senior manager 'brands' and the corporate brand of the organisation they represent. Since stakeholders associate the CEO's reputation with that of the company, they may negatively or positively affect each other, and there is little research into this dynamic. Indeed there is only a limited understanding about the field of people branding in general and much less into CEO brands in particular. Consequently this doctoral thesis investigate

APA, Harvard, Vancouver, ISO, and other styles

14

Whiting, Philip. "Can Changes to Product Behaviour Alter Consumer Behaviour?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366234.

Full text

Abstract:

Is it possible to alter the nature of consumer behaviour towards social responsibility and desirable sustainable products through the design of the “behaviour” of consumer-based -products using an ontological design process? That is using styling or a look and feel design methodology that was originally developed during the 1940’s with the advent of Industrial Design in the United States of America to counter under-consumption. The look & feel of a product provides a perceived expectation with regards to what the ‘product’ does and its meaning, that is to say we have certain expectations whe

APA, Harvard, Vancouver, ISO, and other styles

15

Hultberg, Antonia, and Sheila Nguyen. "Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30146.

Full text

Abstract:

Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. Place branding is the tool that has enabled municipalities to create a brand image in order to attract stakeholders such as potential visitors, residents and businesses. The sustainability phenomenon Corporate Social Responsibility (CSR) has recently become an attractive factor within place branding. Although, the concept of CSR is most commonly implemented within the private sector, CSR initiatives within th

APA, Harvard, Vancouver, ISO, and other styles

16

Nilsson, Peter. "Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79351.

Full text

Abstract:

The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. The international business environment is complex, and attempting to internationalise through trial and error, often ends poorly. To remedy this, the objectives of this study has been: To explore and compare how Swedish SMEs expand to other markets. To identify which factors in this expansion pose the largest problems

APA, Harvard, Vancouver, ISO, and other styles

17

Benon, Hannah, and Charlotte Jansson. "Competing for Talents : How a company can work with employer branding and talent management to attract talents." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298741.

Full text

Abstract:

This case study examines how a company can work with employer branding and talent management in order to attract students. The study explores how these concepts can be combined in the joint activity and what the implications are of arranging such an activity. This is illustrated through the case competition Brandstorm, arranged by L’Oréal Group. The study has a qualitative approach and it is based on in-depth interviews with managers on three different organizational levels at L’Oréal. The result shows that using a case competition as a joint activity is a tool to combine employer branding and

APA, Harvard, Vancouver, ISO, and other styles

18

King, Larrie Leon Jr. "Private Labels and Personal Care: A Focus on Store Brand Package Design, Branding Design and Consumer Attitudes Towards Private Label Personal Care Products." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1400330956.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Belyaeva, Anna, Khaled Eleweisi, and Valeriia Kozubenko. "What can keep students in a city after completing their studies?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53519.

Full text

Abstract:

Cities throughout Europe, including Växjö, a college city in the south of Sweden, have been developing and managing their city brands actively to attract young talents and students. Växjö has been a destination for students from Sweden and all over the world to study in Linnaeus University (LNU). However, the city, and according to its managers, has not been able to keep students in it after completing their studies. There are many previous studies that focus on destination and place marketing in general, however, only a few highlight the topic of city brands and branding. This research has

APA, Harvard, Vancouver, ISO, and other styles

20

Linder, Johan. "Den lokala profilen : Person, plats och kulturarv." Doctoral thesis, Stockholms universitet, Institutionen för kultur och estetik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113793.

Full text

Abstract:

The aim of this study is to examine the use of famous historical or fictional persons in place branding. It seeks to analyze the images of places that are produced, and the representations of persons that are used in branding practices. Largely this use is located within a tourist discourse, begging the question how tourists take part in the shaping of these cities. In sum, the study aims to examine constructions of the past and the present, as well as representations of gender. The main question is which parts of the history of a city are described and which sites are highlighted. Four cases

APA, Harvard, Vancouver, ISO, and other styles

21

Jönsson, Daniel, Erik Karlsson, and Stephanie Sundström. "Employer Branding : An empirical study on the important attributes that make an employer attractive to employees in the health care sector." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19981.

Full text

Abstract:

Abstract Sweden and the Western World are facing large retirements in the near future. This will lead to a shortage of people with expertise in specific areas, where the shortage will become the largest in the healthcare sector. Employer branding can help an organization to attract and retain employees if it provides employees with valuable benefits. However, limited research has been done in how an organization’s brand can attract employees, and every organization will most likely have its own set of attributes. The purpose of this study is to examine the attributes that are important to make

APA, Harvard, Vancouver, ISO, and other styles

22

Erlands, Stina, and Elin Börjesson. "(wh)Y Should They Care? : What motivates generation Y to accept a job at an organization with a harmed reputation?" Thesis, Linköpings universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-138416.

Full text

Abstract:

With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. The authors own experience is that the business students at Linköping University, who belong to generation Y, tend to look for jobs and organizations that would make their classmates envious. The status symbol could be seen as an extrinsic factor according to Ryan & Deci’s (2000) definition, leading us to the belief that extrinsic factors are a great motivator for gener

APA, Harvard, Vancouver, ISO, and other styles

23

Brown, Brandon. "Improving America's Racial Climate by Decreasing the Use of the Race Card." Scholarship @ Claremont, 2012. https://scholarship.claremont.edu/cmc_theses/466.

Full text

Abstract:

The goal of this paper is to explore the way the Race Card is used in the United States and how its use affects the racial climate of the country. The use of the Race Card in politics, courts, and sport is addressed. Research and examples show that the use of the Race Card in these areas has generally negative effects. In most cases the use of the Race Card in these areas not only reinforces stereotypes but also can racialize a situation, which can cause the actual issue to be ignored. Therefore, in order to improve America’s racial climate and ensure the root of issues are being addressed it

APA, Harvard, Vancouver, ISO, and other styles

24

Baughman, Katherine C. "Can A Celebrity Make A Retail Company? The Impact of Video Endorsements on Nike and Under Armour’s Profits and Stock Performances (2010-2017)." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1118.

Full text

Abstract:

What role do celebrity endorsements play in determining the success of a sports apparel company brand, such as Nike, Inc. (Nike) and Under Armour? Each year, Nike and Under Armour spend hundreds of millions of dollars marketing their athletic apparel, footwear, accessories and gear using paid celebrities and professional athletes. Can marketing videos prominently featuring inspirational athletes increase a company’s profitability and stock price value, and lead to stronger brand recognition that could not only convince its current customers to buy products, but also reach new consumers and exp

APA, Harvard, Vancouver, ISO, and other styles

25

Leino, Aleksi, and August Rosén. "The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97049.

Full text

Abstract:

Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. The climate change debate, and increased consumer environmental consciousness has compelled companies to endeavor for a sustainable development. The sport industry has in general lacking behind in the green transition. However, they are now progressively trying to reconstruct their businesses model to a more sustainable approach. Consequently, more c

APA, Harvard, Vancouver, ISO, and other styles

26

Hedqvist, Amanda, and Johanna Johansson. "Att attraheras, motiveras och välja att stanna kvar : En kvalitativ studie inom hemtjänsten." Thesis, Högskolan i Gävle, Avdelningen för socialt arbete och psykologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22189.

Full text

Abstract:

Syftet med denna studie var att undersöka hur medarbetare inom hemtjänsten i en Mellansvensk kommun i Sverige attraherades till en arbetsplats, vad som motiverade dem i arbetet samt vad som motiverade dem till att stanna kvar på arbetsplatsen. Ett ytterligare syfte var att kunna belysa medarbetarnas upplevelser kring detta i förhållande till hur de olika aktörerna inom hemtjänsten arbetade med att attrahera, motivera och behålla sin personal. Nio semi-strukturerade interjuver genomfördes med hemtjänstpersonal från fem aktörer. Materialet analyserades med hjälp av en induktiv tematisk analys. U

APA, Harvard, Vancouver, ISO, and other styles

27

Kandarian, Brandon Sarkis. "Evaluating innexins quantitatively and qualitatively in the developing leech identified neurons in Hirdudo medicinalis express unique subsets of the innexin genes / c Brandon Sarkis Kandarian." Diss., [La Jolla] : University of California, San Diego, 2009. http://wwwlib.umi.com/cr/ucsd/fullcit?p1465078.

Full text

Abstract:

Thesis (M.S.)--University of California, San Diego, 2009.<br>Title from first page of PDF file (viewed June 19, 2009). Available via ProQuest Digital Dissertations. Includes bibliographical references (p. 37-39).

APA, Harvard, Vancouver, ISO, and other styles

28

Lane, Brandon. "Värdegrundsarbete på fritidshemmet : En kvalitativ intervjustudie om fritidspedagogers arbete med värdegrundsarbetet." Thesis, Karlstads universitet, Institutionen för pedagogiska studier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-35269.

Full text

Abstract:

The purpose of this study was to gain a clearer picture of how after-school-care teachers’ work with fundamental values in after-school care, both practically and theoretically based on the curriculum Lgr 11. I wanted to acquire a broader understanding of the school's core values and what kinds of tools teachers used to cope with their task. I proceeded with two questions: How does after-school care proactively work with core values based on gender, ethnicity and class? How does the work on value issues at after-school care centers compare with Lgr 11? In my study, I used literature studies a

APA, Harvard, Vancouver, ISO, and other styles

29

Lorey, Vilma Ataíde. "Aquisições estratégicas: um estudo sobre o mercado de cartões de crédito." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/1284.

Full text

Abstract:

Made available in DSpace on 2016-04-25T16:45:06Z (GMT). No. of bitstreams: 1 Vilma Ataide Lorey.pdf: 341742 bytes, checksum: e03c768ed0886fadb37dd0bd9915ceae (MD5) Previous issue date: 2008-05-21<br>The dynamics of the business world today have caused organizational strategies to adjust to a complex movement marked by globalization, competitiveness and uncertainties. In this context, organizations must seek sustainable alternatives to compete in the market. Among these alternatives, there is a much concern in the implementation of business models focused on strategic brand positioning, partn

APA, Harvard, Vancouver, ISO, and other styles

30

Conradie, Elizabeth Stephanie. "The influence of internal marketing elements on the brand awareness of car rental customers in South Africa." Thesis, 2012. http://hdl.handle.net/10210/8030.

Full text

Abstract:

Ph.D.<br>Despite the extensive research undertaken in the subject area of services marketing, much is still unknown about services internal marketing, specifically internal marketing mix elements and how they affect brand awareness in services organisations. This study attempted to address this limitation. The study revolved around eleven internal marketing mix elements and their influence on brand awareness dimensions in the South African car rental industry. Services organisations of which car rental companies are an example play a vital role in South Africa’s economy, as services organisati

APA, Harvard, Vancouver, ISO, and other styles

31

Conradie, Elizabeth Stephanie. "The influence of internal marketing elements on the brand awareness of car rental customers in South Africa." Thesis, 2014. http://hdl.handle.net/10210/9146.

Full text

Abstract:

D.Phil. (Marketing)<br>Despite the extensive research undertaken in the subject area of services marketing, much is still unknown about services internal marketing, specifically internal marketing mix elements and how they affect brand awareness in services organisations. This study attempted to address this limitation. The study revolved around eleven internal marketing mix elements and their influence on brand awareness dimensions in the South African car rental industry. Services organisations of which car rental companies are an example playa vital role in South Africa's economy, as servic

APA, Harvard, Vancouver, ISO, and other styles

32

Costa, Giselle Andrade Calleia da. "Como as ferramentas de comunicação interna agem na satisfação dos colaboradores?: um estudo de caso na Bosch Car Multimedia Portugal." Master's thesis, 2020. http://hdl.handle.net/1822/69111.

Full text

Abstract:

Dissertação de mestrado em Ciências da Comunicação<br>As transformações sociais ocorrem como num piscar de olhos, numa tal velocidade que vem provocando mudanças na forma como as organizações precisam se relacionar e comunicar com os seus diferentes públicos. Na base desse processo está a comunicação, que pode agir como ponte e conciliadora da humanização na organização, motivando e tornando os ambientes organizacionais mais verdadeiros. É nesse contexto que o nosso estudo de caso pretende focar-se, ao analisar de que forma as ferramentas da comunicação interna podem atuar na satisfação dos co

APA, Harvard, Vancouver, ISO, and other styles

33

Carvalho, Marta Fevereiro. "Macao as a brand: Can city branding change Macao’s image perceptions?" Master's thesis, 2014. http://hdl.handle.net/10071/8488.

Full text

Abstract:

Competition between tourism destinations is becoming extremely fiercely as a result of the growing international tourism supply. Destinations are under constant pressure to attract visitors and promote cultural development, along with an ongoing necessity to raise the industry's quality standards. Destination image has been recognized as a key component for the success of the tourism management industry as it can influence traveler decision. Following this line of thought, the main goal of this dissertation is to explore the role that city branding plays on building Macao’s image perception

APA, Harvard, Vancouver, ISO, and other styles

34

TSAI, SHIN-YING, and 蔡欣穎. "The Branding Competition Case Study from Insurance Provider To Health Care Provider." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9k76kx.

Full text

Abstract:

碩士<br>國立臺灣科技大學<br>財務金融研究所<br>107<br>In 2015, Taiwan's life insurance penetration once again ranked first in the world with 17.45%, but the actual insured growth rate was only 0.15% higher than that in 2014.It is obvious that Taiwan's life insurance rate has entered a low growth period, also indicating that the Chinese have There is a complete insurance concept, and the insurance market is quite mature; on the other hand, it means that life insurance companies will have to work harder to develop new policies. Peter Drucker, a management guru, once pointed out that "the purpose of business opera

APA, Harvard, Vancouver, ISO, and other styles

35

Naicker, Kevin. "Open ownership of pharmacies reduces the quality of pharmaceutical care for the consumer." Thesis, 2003. http://hdl.handle.net/10413/4463.

Full text

Abstract:

South Africa is currently grappling with amendments to a number of laws relating to the supply of drugs. One of these amendments removes the requirement that only a pharmacist may own an interest in a retail pharmacy. While this may be opposed by retail pharmacists, the question is really: Will this measure benefit consumers by improving the access to drugs by bringing to this sector a measure of competition and hence reduced prices or will this measure reduce the quality of pharmaceutical care for consumers due to a lack of a relationship based on trust? The emergence of brands such as Health

APA, Harvard, Vancouver, ISO, and other styles

36

Chiang, Wen-Chien, and 江文倩. "The Effects of Country of Origin, Product Claim and Co-Branding on Consumer Purchasing Intention - The case of Own Brand Skin Care." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m2ue9q.

Full text

Abstract:

碩士<br>國立臺灣科技大學<br>企業管理系<br>107<br>In the highly competitive retail industry, Taiwan's large-scale channels continue to increase investment in own brands, attempting to increase customer adhesion through differentiated products, and increasing gross profit. While consumers' acceptance of the channel's own brands has increased year by year, prices are still the main purchasing decision factor for most consumers. The purpose of the study aims to explore the attitudes and preference of female customers toward the own brand skin care products of the health and beauty retailers. Base on the “Theory

APA, Harvard, Vancouver, ISO, and other styles

37

Godinho, Teresa Santana. "How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo: branding." Master's thesis, 2018. http://hdl.handle.net/10362/37610.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Baptista, Maria del Mar. "How can brands in the social sector migrate from a charity approach to a business-like orientation: a longitudinalcase study of the evolution of “Reklusa”, a Portuguese association that supports the reintegration of femaleinmates in society." Master's thesis, 2017. http://hdl.handle.net/10362/22393.

Full text

Abstract:

Many traditional non-profits organizations have been shifting its business model from a charity perspective to a business-like approach. Social enterprises - hybrid organizations that attain their social mission through the creation of their own sources of revenue - have emerged with the specific aim of becoming less dependent on external financial help and, consequently, achieving better their social ambitions. The evolution of the brand REKLUSA- a brand used by Associação Projecto Reklusa to sell bags and accessories produced by female inmates with the aim of supporting their reintegration

APA, Harvard, Vancouver, ISO, and other styles

39

Lopes, Melissa Centurio. "Building an integrated communication strategy for Spausa Portugal: beauty care line in the portuguese market." Master's thesis, 2012. http://hdl.handle.net/10071/6557.

Full text

Abstract:

O objetivo deste trabalho é desenvolver um plano de comunicação integrada para a marca Portuguesa, Spausa Portugal para o mercado Português de cuidados de beleza. Spausa Portugal é uma marca recentemente lançada no mercado Português com recursos limitados e por isso ainda com pouca notoriedade. O objetivo deste plano de comunicação é sobretudo aumentar o grau de conhecimento desta nova marca mas com recurso a meios de comunicação e instrumentos que permitam minimizar o investimento, tais como canais de media social, e outros meios, tais como relações públicas, venda pessoal e promoção d

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!